welcome everybody to another Google hangout super excited to be here with a
hangout super excited to be here with a
hangout super excited to be here with a friend of mine Anton and we’re gonna be
friend of mine Anton and we’re gonna be
friend of mine Anton and we’re gonna be talking about how to write ads that sell
talking about how to write ads that sell
talking about how to write ads that sell so you don’t need to hire a copywriter
so you don’t need to hire a copywriter
so you don’t need to hire a copywriter and you know writing great content is
and you know writing great content is
and you know writing great content is one of the things that you need to do as
one of the things that you need to do as
one of the things that you need to do as an entrepreneur to get your message out
an entrepreneur to get your message out
an entrepreneur to get your message out and to get people to buy your stuff so
and to get people to buy your stuff so
and to get people to buy your stuff so Anton is the man
Anton is the man
Anton is the man Anton welcome to the show thanks I’m
Anton welcome to the show thanks I’m
Anton welcome to the show thanks I’m really glad to be here
really glad to be here
really glad to be here cool do you want to give people just a
cool do you want to give people just a
cool do you want to give people just a quick intro a little background on you
quick intro a little background on you
quick intro a little background on you so they know where you’re coming from
so they know where you’re coming from
so they know where you’re coming from yes so um I’ve been writing copy which
yes so um I’ve been writing copy which
yes so um I’ve been writing copy which is writing ads for mostly online
is writing ads for mostly online
is writing ads for mostly online entrepreneurs for almost I’d say four to
entrepreneurs for almost I’d say four to
entrepreneurs for almost I’d say four to five years at this point it’s been all
five years at this point it’s been all
five years at this point it’s been all I’ve been doing for a long time I have
I’ve been doing for a long time I have
I’ve been doing for a long time I have my name isn’t out there so much because
my name isn’t out there so much because
my name isn’t out there so much because I like to hide in the shadows I I’ve
I like to hide in the shadows I I’ve
I like to hide in the shadows I I’ve worked for some people that you may have
worked for some people that you may have
worked for some people that you may have heard of I’ve worked for raw meats 80
heard of I’ve worked for raw meats 80
heard of I’ve worked for raw meats 80 for a while as a senior copywriter and
for a while as a senior copywriter and
for a while as a senior copywriter and probably a lot of other people that you
probably a lot of other people that you
probably a lot of other people that you may not have heard of and I also spent a
may not have heard of and I also spent a
may not have heard of and I also spent a lot of time working on my own background
lot of time working on my own background
lot of time working on my own background business because I like I really I I do
business because I like I really I I do
business because I like I really I I do copywriting because really at heart I’m
copywriting because really at heart I’m
copywriting because really at heart I’m an entrepreneur that’s what I love so
an entrepreneur that’s what I love so
an entrepreneur that’s what I love so you know I spent a lot of time working
you know I spent a lot of time working
you know I spent a lot of time working on my Amazon business and all sorts of
on my Amazon business and all sorts of
on my Amazon business and all sorts of other stuff in the background that’s my
other stuff in the background that’s my
other stuff in the background that’s my little story cool and I put his link to
little story cool and I put his link to
little story cool and I put his link to the website below you guys can learn
the website below you guys can learn
the website below you guys can learn more about what he’s all about – so
more about what he’s all about – so
more about what he’s all about – so let’s you know hit me up with some tips
let’s you know hit me up with some tips
let’s you know hit me up with some tips so what do I need to know I want to
so what do I need to know I want to
so what do I need to know I want to write some ads that sell what’s what’s
write some ads that sell what’s what’s
write some ads that sell what’s what’s your process what advice do you have for
your process what advice do you have for
your process what advice do you have for entrepreneurs okay so walk with me for a
entrepreneurs okay so walk with me for a
entrepreneurs okay so walk with me for a second let’s just last week I was on
second let’s just last week I was on
second let’s just last week I was on Facebook I have an old friend he’s a
Facebook I have an old friend he’s a
Facebook I have an old friend he’s a magician and he doesn’t know anything
magician and he doesn’t know anything
magician and he doesn’t know anything about writing coffee he doesn’t know how
about writing coffee he doesn’t know how
about writing coffee he doesn’t know how do I copy like he doesn’t spend time
do I copy like he doesn’t spend time
do I copy like he doesn’t spend time reading books like me and all that crap
reading books like me and all that crap
reading books like me and all that crap he doesn’t he doesn’t know what to do
he doesn’t he doesn’t know what to do
he doesn’t he doesn’t know what to do okay but he did a really good job I was
okay but he did a really good job I was
okay but he did a really good job I was impressed I was so impressed I called
impressed I was so impressed I called
impressed I was so impressed I called him up because I hadn’t talked to him in
him up because I hadn’t talked to him in
him up because I hadn’t talked to him in a good few years I called know that’s
a good few years I called know that’s
a good few years I called know that’s how much
how much
how much coffee and he’s used this technique to
coffee and he’s used this technique to
coffee and he’s used this technique to really grow his business to the next
really grow his business to the next
really grow his business to the next level he just told me he actually might
level he just told me he actually might
level he just told me he actually might be he’s he’s fingers crossed he’s trying
be he’s he’s fingers crossed he’s trying
be he’s he’s fingers crossed he’s trying to do a show for Justin Bieber in a
to do a show for Justin Bieber in a
to do a show for Justin Bieber in a couple of weeks that’s where he’s at
couple of weeks that’s where he’s at
couple of weeks that’s where he’s at okay so um so I’m gonna tell you
okay so um so I’m gonna tell you
okay so um so I’m gonna tell you something that I saw on his Facebook so
something that I saw on his Facebook so
something that I saw on his Facebook so I just puts up a video and he says uh
I just puts up a video and he says uh
I just puts up a video and he says uh just a story about some mistakes that I
just a story about some mistakes that I
just a story about some mistakes that I made you know and then I watch the video
made you know and then I watch the video
made you know and then I watch the video and it’s all about this story about how
and it’s all about this story about how
and it’s all about this story about how right before one of one of his big gigs
right before one of one of his big gigs
right before one of one of his big gigs as a magician he has to go to the
as a magician he has to go to the
as a magician he has to go to the bathroom and what happens is he
bathroom and what happens is he
bathroom and what happens is he accidentally goes to the ladies bathroom
accidentally goes to the ladies bathroom
accidentally goes to the ladies bathroom and he’s it’s really like a bad time
and he’s it’s really like a bad time
and he’s it’s really like a bad time he’s a really embarrassed everybody’s
he’s a really embarrassed everybody’s
he’s a really embarrassed everybody’s looking at him like he’s a freak show
looking at him like he’s a freak show
looking at him like he’s a freak show and what’s going on I don’t want to do
and what’s going on I don’t want to do
and what’s going on I don’t want to do and then from there he everything that
and then from there he everything that
and then from there he everything that could go wrong went wrong and he really
could go wrong went wrong and he really
could go wrong went wrong and he really had to grapple with I pull up the best
had to grapple with I pull up the best
had to grapple with I pull up the best all of the stops as being the
all of the stops as being the
all of the stops as being the professional that he is to ensure that
professional that he is to ensure that
professional that he is to ensure that he had a great show and he was worried
he had a great show and he was worried
he had a great show and he was worried because for a second that really looked
because for a second that really looked
because for a second that really looked like it might not work out and they
like it might not work out and they
like it might not work out and they might not be happy but he was like hey I
might not be happy but he was like hey I
might not be happy but he was like hey I have my money back guarantee blah blah
have my money back guarantee blah blah
have my money back guarantee blah blah blah and that was this video okay so I
blah and that was this video okay so I
blah and that was this video okay so I gave you this example for a really
gave you this example for a really
gave you this example for a really really important reason I summarized
really important reason I summarized
really important reason I summarized this I hope you caught the idea but the
this I hope you caught the idea but the
this I hope you caught the idea but the reason I told you this is because one of
reason I told you this is because one of
reason I told you this is because one of what I’d say is the biggest mistakes
what I’d say is the biggest mistakes
what I’d say is the biggest mistakes that people are making with copying how
that people are making with copying how
that people are making with copying how to persuade people how to sell is that
to persuade people how to sell is that
to persuade people how to sell is that they’re thinking a little bit too much
they’re thinking a little bit too much
they’re thinking a little bit too much like elect like a professor and not
like elect like a professor and not
like elect like a professor and not enough like someone who’s sitting on a
enough like someone who’s sitting on a
enough like someone who’s sitting on a bar having a good time with someone like
bar having a good time with someone like
bar having a good time with someone like a friend okay so the bottom line here is
a friend okay so the bottom line here is
a friend okay so the bottom line here is nobody likes a lecture and everybody
nobody likes a lecture and everybody
nobody likes a lecture and everybody loves a good story right and the more
loves a good story right and the more
loves a good story right and the more you lecture the more you’re gonna have
you lecture the more you’re gonna have
you lecture the more you’re gonna have to pull out all of the the fancy stuff
to pull out all of the the fancy stuff
to pull out all of the the fancy stuff to make your your ad sound amazing and
to make your your ad sound amazing and
to make your your ad sound amazing and the more you tell a good story the less
the more you tell a good story the less
the more you tell a good story the less selling you have to do the less
selling you have to do the less
selling you have to do the less high-pressure
high-pressure
high-pressure you have to be the less sleazy and slimy
you have to be the less sleazy and slimy
you have to be the less sleazy and slimy you sound so the first step is tell a
you sound so the first step is tell a
you sound so the first step is tell a good story that’s I’m gonna like land
good story that’s I’m gonna like land
good story that’s I’m gonna like land that plane and that’s that’s the first
that plane and that’s that’s the first
that plane and that’s that’s the first big tip tell a good story and embedding
big tip tell a good story and embedding
big tip tell a good story and embedding your the benefits to your service and
your the benefits to your service and
your the benefits to your service and product in a damn good story
product in a damn good story
product in a damn good story cool so if I’m you know so all here’s an
cool so if I’m you know so all here’s an
cool so if I’m you know so all here’s an example so one of the business I have is
example so one of the business I have is
example so one of the business I have is a salsa dancing business okay so yeah so
a salsa dancing business okay so yeah so
a salsa dancing business okay so yeah so say I’m writing copy for the home page
say I’m writing copy for the home page
say I’m writing copy for the home page or the about page write what
or the about page write what
or the about page write what how would you lead off with a story what
how would you lead off with a story what
how would you lead off with a story what what store do I want to tell to entice
what store do I want to tell to entice
what store do I want to tell to entice people to want to sign up for salsa
people to want to sign up for salsa
people to want to sign up for salsa classes okay I would start with one of a
classes okay I would start with one of a
classes okay I would start with one of a couple things um if first of all I would
couple things um if first of all I would
couple things um if first of all I would tell a story that answers a few
tell a story that answers a few
tell a story that answers a few important questions
important questions
important questions why are you better why are you different
why are you better why are you different
why are you better why are you different what makes you better what’s what what
what makes you better what’s what what
what makes you better what’s what what is it about salsa that really could get
is it about salsa that really could get
is it about salsa that really could get someone excited alright and then I would
someone excited alright and then I would
someone excited alright and then I would find a story that you can tell that is
find a story that you can tell that is
find a story that you can tell that is your story Evan that exemplifies what it
your story Evan that exemplifies what it
your story Evan that exemplifies what it is that all of these questions that you
is that all of these questions that you
is that all of these questions that you just now answered right so you Evan
just now answered right so you Evan
just now answered right so you Evan I don’t remember I don’t know your life
I don’t remember I don’t know your life
I don’t remember I don’t know your life as a salsa dancer or instructor or owner
as a salsa dancer or instructor or owner
as a salsa dancer or instructor or owner of a salsa business but I know that you
of a salsa business but I know that you
of a salsa business but I know that you know I remember the last one of the
know I remember the last one of the
know I remember the last one of the times in the past that we spoke he told
times in the past that we spoke he told
times in the past that we spoke he told a story about how you sold your business
a story about how you sold your business
a story about how you sold your business and you were just you know kind of like
and you were just you know kind of like
and you were just you know kind of like a college kid and oh so long ago I still
a college kid and oh so long ago I still
a college kid and oh so long ago I still kind of remember how that’s how you were
kind of remember how that’s how you were
kind of remember how that’s how you were struggling and it sucked and here you
struggling and it sucked and here you
struggling and it sucked and here you are now right so I can’t I I obviously
are now right so I can’t I I obviously
are now right so I can’t I I obviously can’t tell the story for you cuz I
can’t tell the story for you cuz I
can’t tell the story for you cuz I didn’t notice
didn’t notice
didn’t notice I gotta have to find it out of you and
I gotta have to find it out of you and
I gotta have to find it out of you and if you could find a way as a salsa
if you could find a way as a salsa
if you could find a way as a salsa dancer to say it it almost it almost has
dancer to say it it almost it almost has
dancer to say it it almost it almost has thinking about a client I worked with
thinking about a client I worked with
thinking about a client I worked with long ago who was working was kind of a
long ago who was working was kind of a
long ago who was working was kind of a weight-loss product and we’re told a
weight-loss product and we’re told a
weight-loss product and we’re told a story about how the guy lost his
story about how the guy lost his
story about how the guy lost his girlfriend to some guy who was blatantly
girlfriend to some guy who was blatantly
girlfriend to some guy who was blatantly just like hot right and I had a
just like hot right and I had a
just like hot right and I had a beautiful six packing that was like
beautiful six packing that was like
beautiful six packing that was like where he was at right and so you could
where he was at right and so you could
where he was at right and so you could tell a story about how you Evan you know
tell a story about how you Evan you know
tell a story about how you Evan you know really your life got changed for salsa
really your life got changed for salsa
really your life got changed for salsa right and if you tell it in a way that
right and if you tell it in a way that
right and if you tell it in a way that the people feel like wow my life could
the people feel like wow my life could
the people feel like wow my life could change from salsa right I actually as
change from salsa right I actually as
change from salsa right I actually as you see that I you know cuz I do do that
you see that I you know cuz I do do that
you see that I you know cuz I do do that dance salsa reminds me of a friend of
dance salsa reminds me of a friend of
dance salsa reminds me of a friend of mine who salsa to her was almost like
mine who salsa to her was almost like
mine who salsa to her was almost like therapy right so she was a survivor of a
therapy right so she was a survivor of a
therapy right so she was a survivor of a lot of abuse but I’m not really sure
lot of abuse but I’m not really sure
lot of abuse but I’m not really sure what kind of abuse but it was a very
what kind of abuse but it was a very
what kind of abuse but it was a very traumatic past that she came from and so
traumatic past that she came from and so
traumatic past that she came from and so she had no confidence
she had no confidence
she had no confidence she stayed alone at home and then she
she stayed alone at home and then she
she stayed alone at home and then she started doing salsa and not only did she
started doing salsa and not only did she
started doing salsa and not only did she get better but she had all of these
get better but she had all of these
get better but she had all of these friends and that’s what salsa did for
friends and that’s what salsa did for
friends and that’s what salsa did for her so that’s kind of like an example
her so that’s kind of like an example
her so that’s kind of like an example just look that’s off of my head cool so
just look that’s off of my head cool so
just look that’s off of my head cool so do you recommend that entrepreneurs then
do you recommend that entrepreneurs then
do you recommend that entrepreneurs then tell their own story or tell other
tell their own story or tell other
tell their own story or tell other people’s stories or client stories or
people’s stories or client stories or
people’s stories or client stories or mixture of both and and how do you
mixture of both and and how do you
mixture of both and and how do you prioritize you know you got your home
prioritize you know you got your home
prioritize you know you got your home page most important thing has to go
page most important thing has to go
page most important thing has to go there
there
there yeah the easiest but but how do you
yeah the easiest but but how do you
yeah the easiest but but how do you prioritize what to put up okay so this
prioritize what to put up okay so this
prioritize what to put up okay so this is very um there are different places
is very um there are different places
is very um there are different places and ways you want to speak to your
and ways you want to speak to your
and ways you want to speak to your customer across different mediums so now
customer across different mediums so now
customer across different mediums so now we’re talking about a website we could
we’re talking about a website we could
we’re talking about a website we could be talking about a sales page for like a
be talking about a sales page for like a
be talking about a sales page for like a higher-end product we could be talking
higher-end product we could be talking
higher-end product we could be talking about an email funnel right and um you
about an email funnel right and um you
about an email funnel right and um you know your story for your sales page
know your story for your sales page
know your story for your sales page could be really just a summary of the
could be really just a summary of the
could be really just a summary of the longer story right it could be you
longer story right it could be you
longer story right it could be you I have a you know III teach success tips
I have a you know III teach success tips
I have a you know III teach success tips and I used to stand in line at the you
and I used to stand in line at the you
and I used to stand in line at the you know the food bank to get groceries and
know the food bank to get groceries and
know the food bank to get groceries and now here I am and I you know have the
now here I am and I you know have the
now here I am and I you know have the lifestyle lifestyle I choose and I can
lifestyle lifestyle I choose and I can
lifestyle lifestyle I choose and I can do something and that could be the whole
do something and that could be the whole
do something and that could be the whole story it could be just an introductory
story it could be just an introductory
story it could be just an introductory video and you don’t even have to go into
video and you don’t even have to go into
video and you don’t even have to go into the long details because maybe you might
the long details because maybe you might
the long details because maybe you might save that for something like a more
save that for something like a more
save that for something like a more in-depth product right so you could say
in-depth product right so you could say
in-depth product right so you could say hi my name is Evan Carmichael and
hi my name is Evan Carmichael and
hi my name is Evan Carmichael and welcome to my website on this website I
welcome to my website on this website I
welcome to my website on this website I teach people about how to grow their
teach people about how to grow their
teach people about how to grow their businesses and how to make it from
businesses and how to make it from
businesses and how to make it from scratch all the way to success whatever
scratch all the way to success whatever
scratch all the way to success whatever that means for you I myself came from a
that means for you I myself came from a
that means for you I myself came from a place where not too long ago I was just
place where not too long ago I was just
place where not too long ago I was just like you I was struggling trying to find
like you I was struggling trying to find
like you I was struggling trying to find my way I was just 19 and I couldn’t I
my way I was just 19 and I couldn’t I
my way I was just 19 and I couldn’t I could barely get my bills paid I had to
could barely get my bills paid I had to
could barely get my bills paid I had to work 80 hours a week just to survive it
work 80 hours a week just to survive it
work 80 hours a week just to survive it was struggle after struggle and trial
was struggle after struggle and trial
was struggle after struggle and trial and tribulation a lot of people can
and tribulation a lot of people can
and tribulation a lot of people can really relate to this fight because we
really relate to this fight because we
really relate to this fight because we had been there I mean but I was probably
had been there I mean but I was probably
had been there I mean but I was probably closer to that lifestyle back when I
closer to that lifestyle back when I
closer to that lifestyle back when I spoke to you years ago but anyway and
spoke to you years ago but anyway and
spoke to you years ago but anyway and Here I am now I have a YouTube channel
Here I am now I have a YouTube channel
Here I am now I have a YouTube channel with 250 subscribers I have a website
with 250 subscribers I have a website
with 250 subscribers I have a website with a million people a month or
with a million people a month or
with a million people a month or whatever I have a an email list with
whatever I have a an email list with
whatever I have a an email list with honey I don’t know how I don’t know what
honey I don’t know how I don’t know what
honey I don’t know how I don’t know what you know and I learned a lot of things
you know and I learned a lot of things
you know and I learned a lot of things along the way and this is what I want to
along the way and this is what I want to
along the way and this is what I want to teach you please join my email list and
teach you please join my email list and
teach you please join my email list and we’ll talk or join my list and I’ll give
we’ll talk or join my list and I’ll give
we’ll talk or join my list and I’ll give you that the first step and whatever the
you that the first step and whatever the
you that the first step and whatever the first step is I don’t know
first step is I don’t know
first step is I don’t know cool um so we got some live questions
cool um so we got some live questions
cool um so we got some live questions coming in Timor is asking I pronounce
coming in Timor is asking I pronounce
coming in Timor is asking I pronounce that okay where’s the line between
that okay where’s the line between
that okay where’s the line between strict formal and down-to-earth
strict formal and down-to-earth
strict formal and down-to-earth copywriting okay oh I love that question
copywriting okay oh I love that question
copywriting okay oh I love that question because it’s probably the download the
because it’s probably the download the
because it’s probably the download the list of like the third filter that I
list of like the third filter that I
list of like the third filter that I look at copy from is is this
look at copy from is is this
look at copy from is is this stiff and not well I’ll tell you
stiff and not well I’ll tell you
stiff and not well I’ll tell you actually the simple the the the way that
actually the simple the the the way that
actually the simple the the the way that I would put it is I would reflect back
I would put it is I would reflect back
I would put it is I would reflect back to the customer the language that they
to the customer the language that they
to the customer the language that they themselves use okay and that’s not an
themselves use okay and that’s not an
themselves use okay and that’s not an easy thing to do like if you are not in
easy thing to do like if you are not in
easy thing to do like if you are not in touch with their customers so the the
touch with their customers so the the
touch with their customers so the the the answer to your question is figure
the answer to your question is figure
the answer to your question is figure get in touch with your customers which
get in touch with your customers which
get in touch with your customers which by itself is something that I would be
by itself is something that I would be
by itself is something that I would be happy to really give you some good
happy to really give you some good
happy to really give you some good insight on but reflect your cut reflect
insight on but reflect your cut reflect
insight on but reflect your cut reflect the language of your customer so if your
the language of your customer so if your
the language of your customer so if your customer is you know a blue-collar
customer is you know a blue-collar
customer is you know a blue-collar worker and they typically say howdy
worker and they typically say howdy
worker and they typically say howdy right maybe you want to greet them like
right maybe you want to greet them like
right maybe you want to greet them like howdy I remembered this internet
howdy I remembered this internet
howdy I remembered this internet marketer who you know they always signed
marketer who you know they always signed
marketer who you know they always signed off as cousin whatever the name was
off as cousin whatever the name was
off as cousin whatever the name was right hey see you later from cousin Andy
right hey see you later from cousin Andy
right hey see you later from cousin Andy or whatever the name was right and it’s
or whatever the name was right and it’s
or whatever the name was right and it’s like you want to reflect the language of
like you want to reflect the language of
like you want to reflect the language of your customer and you don’t want to go
your customer and you don’t want to go
your customer and you don’t want to go above up a little bit so if your
above up a little bit so if your
above up a little bit so if your customer is a venture capitalist and
customer is a venture capitalist and
customer is a venture capitalist and they speak with a lot of jargon and
they speak with a lot of jargon and
they speak with a lot of jargon and that’s their world I still want to I
that’s their world I still want to I
that’s their world I still want to I select it err on the side of simple
select it err on the side of simple
select it err on the side of simple simplistic language because at the end
simplistic language because at the end
simplistic language because at the end of the day that simple language works
of the day that simple language works
of the day that simple language works but reflect the language of the customer
but reflect the language of the customer
but reflect the language of the customer yeah I think that too that too it’s also
yeah I think that too that too it’s also
yeah I think that too that too it’s also who you are and still answer anyway
who you are and still answer anyway
who you are and still answer anyway right like like if I’m trying to sell to
right like like if I’m trying to sell to
right like like if I’m trying to sell to somebody who is really formal and then I
somebody who is really formal and then I
somebody who is really formal and then I get really formal and then they look at
get really formal and then they look at
get really formal and then they look at my other stuff that’s not formal there’s
my other stuff that’s not formal there’s
my other stuff that’s not formal there’s gonna be a huge rise connect and so
gonna be a huge rise connect and so
gonna be a huge rise connect and so matching both like understand who your
matching both like understand who your
matching both like understand who your customers are and how they speak and how
customers are and how they speak and how
customers are and how they speak and how they want to be connected to and then
they want to be connected to and then
they want to be connected to and then also take that information do
also take that information do
also take that information do something’s congruent with who you are
something’s congruent with who you are
something’s congruent with who you are so that you feel comfortable and natural
so that you feel comfortable and natural
so that you feel comfortable and natural especially if you end up doing like
especially if you end up doing like
especially if you end up doing like video and or interviews where you have
video and or interviews where you have
video and or interviews where you have to you know it’d be hard for me to go
to you know it’d be hard for me to go
to you know it’d be hard for me to go and do a video like I’m rocking a hat
and do a video like I’m rocking a hat
and do a video like I’m rocking a hat and the hoodie you know like yeah you
and the hoodie you know like yeah you
and the hoodie you know like yeah you know like you gotta put me in the tuxedo
know like you gotta put me in the tuxedo
know like you gotta put me in the tuxedo and like you got to be very formal you
and like you got to be very formal you
and like you got to be very formal you can’t see yeah yeah let be rough for me
can’t see yeah yeah let be rough for me
can’t see yeah yeah let be rough for me that yeah I mean I remember I went I was
that yeah I mean I remember I went I was
that yeah I mean I remember I went I was giving out an award in an event
giving out an award in an event
giving out an award in an event I I it was a black-tie thing and I
I I it was a black-tie thing and I
I I it was a black-tie thing and I showed up with my hoodie dress pants
showed up with my hoodie dress pants
showed up with my hoodie dress pants dress pants but my honey man that’s you
dress pants but my honey man that’s you
dress pants but my honey man that’s you know they can kick me out if they want
know they can kick me out if they want
know they can kick me out if they want but I’m being here too so I think I
but I’m being here too so I think I
but I’m being here too so I think I think it’s both I think it’s like
think it’s both I think it’s like
think it’s both I think it’s like matching you the customer then also
matching you the customer then also
matching you the customer then also thinking about who you are as a person
thinking about who you are as a person
thinking about who you are as a person making that congruent I think I think
making that congruent I think I think
making that congruent I think I think I’ll wait to marry that by the way is is
I’ll wait to marry that by the way is is
I’ll wait to marry that by the way is is like you know the people who you’re
like you know the people who you’re
like you know the people who you’re talking to I’m kind of assuming that you
talking to I’m kind of assuming that you
talking to I’m kind of assuming that you kind of you know you look like on some
kind of you know you look like on some
kind of you know you look like on some level you got to relate to them and they
level you got to relate to them and they
level you got to relate to them and they got a relate to you you know I’m saying
got a relate to you you know I’m saying
got a relate to you you know I’m saying so if you are trying to speak to an
so if you are trying to speak to an
so if you are trying to speak to an audience that you you don’t know then it
audience that you you don’t know then it
audience that you you don’t know then it really makes things hard so yeah okay
really makes things hard so yeah okay
really makes things hard so yeah okay ket Kumar wants to make his own YouTube
ket Kumar wants to make his own YouTube
ket Kumar wants to make his own YouTube channel do you have guidance tips advice
channel do you have guidance tips advice
channel do you have guidance tips advice and then I guess maybe from like a
and then I guess maybe from like a
and then I guess maybe from like a copyright in perspective yeah what do
copyright in perspective yeah what do
copyright in perspective yeah what do you think in terms of making videos okay
you think in terms of making videos okay
you think in terms of making videos okay that’s I you know what that that is
that’s I you know what that that is
that’s I you know what that that is something that I can give you a good a
something that I can give you a good a
something that I can give you a good a copywriters perspective so the first
copywriters perspective so the first
copywriters perspective so the first thing you want to do is what are you
thing you want to do is what are you
thing you want to do is what are you about like what like if I give you four
about like what like if I give you four
about like what like if I give you four seconds three seconds can you see can
seconds three seconds can you see can
seconds three seconds can you see can you distill your message down to that
you distill your message down to that
you distill your message down to that can you distill your message down to
can you distill your message down to
can you distill your message down to essentially one sentence and marketing
essentially one sentence and marketing
essentially one sentence and marketing speak that’s called an elevator pitch
speak that’s called an elevator pitch
speak that’s called an elevator pitch okay so it’s actually one of the things
okay so it’s actually one of the things
okay so it’s actually one of the things that I integrate into every form of
that I integrate into every form of
that I integrate into every form of marketing every form of copy that I
marketing every form of copy that I
marketing every form of copy that I write is a every form of copy I write is
write is a every form of copy I write is
write is a every form of copy I write is like it’s an elevator pitch right so how
like it’s an elevator pitch right so how
like it’s an elevator pitch right so how you do that is you gotta say this is who
you do that is you gotta say this is who
you do that is you gotta say this is who I am and this is this is who I help and
I am and this is this is who I help and
I am and this is this is who I help and this is how I help them right so if you
this is how I help them right so if you
this is how I help them right so if you are you know I don’t know if he can
are you know I don’t know if he can
are you know I don’t know if he can communicate with watch what it is that
communicate with watch what it is that
communicate with watch what it is that she specifically does is she there uh
she specifically does is she there uh
she specifically does is she there uh you can you know
you can you know
you can you know cat if you want to add more in the
cat if you want to add more in the
cat if you want to add more in the comments I’ll try to keep my eye out for
comments I’ll try to keep my eye out for
comments I’ll try to keep my eye out for it but I get three sick a little bit
it but I get three sick a little bit
it but I get three sick a little bit okay that’s cool she’s up if if you’re
okay that’s cool she’s up if if you’re
okay that’s cool she’s up if if you’re into interior decorating you get to see
into interior decorating you get to see
into interior decorating you get to see you you want to say hey this is who I
you you want to say hey this is who I
you you want to say hey this is who I help this is how I help them this does a
help this is how I help them this does a
help this is how I help them this does a couple of things right this immediately
couple of things right this immediately
couple of things right this immediately lets everybody know who’s included and
lets everybody know who’s included and
lets everybody know who’s included and excluded from from the discussion and it
excluded from from the discussion and it
excluded from from the discussion and it immediately gives people a reason to
want to communicate with it immediately
want to communicate with it immediately gives the the audience a kind of a
gives the the audience a kind of a
gives the the audience a kind of a conversation point that says hey this is
conversation point that says hey this is
conversation point that says hey this is what we’re about and we connect together
what we’re about and we connect together
what we’re about and we connect together because you helped me get this right so
because you helped me get this right so
because you helped me get this right so if I said for example off the top of my
if I said for example off the top of my
if I said for example off the top of my head I help business owners get clear
head I help business owners get clear
head I help business owners get clear powerful and profitable communication
powerful and profitable communication
powerful and profitable communication that’s what my unique selling
that’s what my unique selling
that’s what my unique selling proposition might be and then I can
proposition might be and then I can
proposition might be and then I can brand around my unique selling
brand around my unique selling
brand around my unique selling proposition so everything that your
proposition so everything that your
proposition so everything that your brand becomes kind of embodies and like
brand becomes kind of embodies and like
brand becomes kind of embodies and like kind of personifies what your unique
kind of personifies what your unique
kind of personifies what your unique proposition what your elevator pitch is
proposition what your elevator pitch is
proposition what your elevator pitch is so if you can say I help X person do Y
so if you can say I help X person do Y
so if you can say I help X person do Y thing then you can kind of say oh I’m
thing then you can kind of say oh I’m
thing then you can kind of say oh I’m the so-and-so person right I’m the you
the so-and-so person right I’m the you
the so-and-so person right I’m the you know Evan Carmichael’s believe that’s
know Evan Carmichael’s believe that’s
know Evan Carmichael’s believe that’s his brand right because he helps
his brand right because he helps
his brand right because he helps entrepreneurs believe and achieve and
entrepreneurs believe and achieve and
entrepreneurs believe and achieve and succeed in what what it is that they’re
succeed in what what it is that they’re
succeed in what what it is that they’re trying to do like I’m making a PSP right
trying to do like I’m making a PSP right
trying to do like I’m making a PSP right now but in a sense that’s kind of what
now but in a sense that’s kind of what
now but in a sense that’s kind of what it is right
it is right
it is right you’re his brand is kind of like a
you’re his brand is kind of like a
you’re his brand is kind of like a metaphor for his unique selling
metaphor for his unique selling
metaphor for his unique selling proposition so you want to create a
proposition so you want to create a
proposition so you want to create a brand but you want to create it based on
brand but you want to create it based on
brand but you want to create it based on a very clear premise and then from there
a very clear premise and then from there
a very clear premise and then from there everything reflects back to that core
everything reflects back to that core
everything reflects back to that core message yeah for me if you’re starting a
message yeah for me if you’re starting a
message yeah for me if you’re starting a YouTube channel so you mean you click a
YouTube channel so you mean you click a
YouTube channel so you mean you click a mine we have 200 something thousand
mine we have 200 something thousand
mine we have 200 something thousand subscribers almost three hundred one the
subscribers almost three hundred one the
subscribers almost three hundred one the foundation store is super important I
foundation store is super important I
foundation store is super important I mean Anton touched on this before
mean Anton touched on this before
mean Anton touched on this before talking about your story I remember when
talking about your story I remember when
talking about your story I remember when I was working with my agent to work on
I was working with my agent to work on
I was working with my agent to work on my
my
my story I did it 20 30 times and you kept
story I did it 20 30 times and you kept
story I did it 20 30 times and you kept making me redo it and redo it and redo
making me redo it and redo it and redo
making me redo it and redo it and redo it until I had it down so super
it until I had it down so super
it until I had it down so super important and then also from I mean I
important and then also from I mean I
important and then also from I mean I guess back to the topic of this video
guess back to the topic of this video
guess back to the topic of this video about creating copy that sells in
about creating copy that sells in
about creating copy that sells in YouTube the title is super important and
YouTube the title is super important and
YouTube the title is super important and the thumbnail is also super important
the thumbnail is also super important
the thumbnail is also super important right so in somebody’s searching like
right so in somebody’s searching like
right so in somebody’s searching like you’re gonna look at the picture before
you’re gonna look at the picture before
you’re gonna look at the picture before you’re gonna look at the the copy but
you’re gonna look at the the copy but
you’re gonna look at the the copy but still is important so you know when when
still is important so you know when when
still is important so you know when when aunt and I were making this session I
aunt and I were making this session I
aunt and I were making this session I said hey anthem what do you want to call
said hey anthem what do you want to call
said hey anthem what do you want to call this session right what are we going to
this session right what are we going to
this session right what are we going to title it what’s the name because it’s
title it what’s the name because it’s
title it what’s the name because it’s important right I want to reflect what
important right I want to reflect what
important right I want to reflect what he thought it was about but also to have
he thought it was about but also to have
he thought it was about but also to have a name that would attract attention and
a name that would attract attention and
a name that would attract attention and so if you look at any search term the
so if you look at any search term the
so if you look at any search term the videos that show up and that do well are
videos that show up and that do well are
videos that show up and that do well are not just the ones that have the search
not just the ones that have the search
not just the ones that have the search term in it it’s not just like a stuffing
term in it it’s not just like a stuffing
term in it it’s not just like a stuffing of search terms it’s the ones that have
of search terms it’s the ones that have
of search terms it’s the ones that have a powerful message and a powerful
a powerful message and a powerful
a powerful message and a powerful thumbnail around that topic so
thumbnail around that topic so
thumbnail around that topic so everything Anton said plus honestly is
everything Anton said plus honestly is
everything Anton said plus honestly is funny I love how you were just like I
funny I love how you were just like I
funny I love how you were just like I went on the big macro brand yourself and
went on the big macro brand yourself and
went on the big macro brand yourself and then ya write a headline that you know
then ya write a headline that you know
then ya write a headline that you know that that immediately you know draws an
that that immediately you know draws an
that that immediately you know draws an attention give somebody a good reason to
attention give somebody a good reason to
attention give somebody a good reason to want to click your videos right and
want to click your videos right and
want to click your videos right and videos headlines just like a quick off
videos headlines just like a quick off
videos headlines just like a quick off the top of my head a good headline
the top of my head a good headline
the top of my head a good headline should offer something valuable it
should offer something valuable it
should offer something valuable it should be specific so don’t say how to
should be specific so don’t say how to
should be specific so don’t say how to make more money it could be how to you
make more money it could be how to you
make more money it could be how to you know save 20% on a restaurant tips or
know save 20% on a restaurant tips or
know save 20% on a restaurant tips or whatever I don’t know it could be
whatever I don’t know it could be
whatever I don’t know it could be something that sparks curiosity that
something that sparks curiosity that
something that sparks curiosity that type of thing so I’ll land the plane on
type of thing so I’ll land the plane on
type of thing so I’ll land the plane on that one
that one
that one cool so I mean it’s both it’s the big
cool so I mean it’s both it’s the big
cool so I mean it’s both it’s the big picture and in the tactical things I
picture and in the tactical things I
picture and in the tactical things I like it um Ricardo is asking about our
like it um Ricardo is asking about our
like it um Ricardo is asking about our thoughts on applying this to network
thoughts on applying this to network
thoughts on applying this to network marketing how would you apply Network
marketing how would you apply Network
marketing how would you apply Network yeah okay let me think about
yeah okay let me think about
yeah okay let me think about example uh just a client that I I did a
example uh just a client that I I did a
example uh just a client that I I did a direct mail letter I don’t know I don’t
direct mail letter I don’t know I don’t
direct mail letter I don’t know I don’t know how does he Network for his network
know how does he Network for his network
know how does he Network for his network marketing is what I my first question I
marketing is what I my first question I
marketing is what I my first question I would say that I don’t know if your car
would say that I don’t know if your car
would say that I don’t know if your car is gonna respond so I’m just gonna
is gonna respond so I’m just gonna
is gonna respond so I’m just gonna hypothesize so you know I I just I just
hypothesize so you know I I just I just
hypothesize so you know I I just I just wrote a direct mail letter last week for
wrote a direct mail letter last week for
wrote a direct mail letter last week for not a network marketer but an insurance
not a network marketer but an insurance
not a network marketer but an insurance guy okay so this insurance guy is trying
guy okay so this insurance guy is trying
guy okay so this insurance guy is trying to sell a service right and instead of
to sell a service right and instead of
to sell a service right and instead of saying hey I can help you save more
saying hey I can help you save more
saying hey I can help you save more money on your insurance and this is like
money on your insurance and this is like
money on your insurance and this is like a letter going out to people in the mail
a letter going out to people in the mail
a letter going out to people in the mail and this guy happened to sell very very
and this guy happened to sell very very
and this guy happened to sell very very very high insurance so basically sells
very high insurance so basically sells
very high insurance so basically sells to the board members of condominium
to the board members of condominium
to the board members of condominium associations it’s like talk about
associations it’s like talk about
associations it’s like talk about someone who doesn’t want to be spammed
someone who doesn’t want to be spammed
someone who doesn’t want to be spammed at write someone who doesn’t want to
at write someone who doesn’t want to
at write someone who doesn’t want to deal with a lot of pesky buzzards and
deal with a lot of pesky buzzards and
deal with a lot of pesky buzzards and that type of thing right well we in that
that type of thing right well we in that
that type of thing right well we in that letter we were just like a one-page
letter we were just like a one-page
letter we were just like a one-page letter and the letter was actually
letter and the letter was actually
letter and the letter was actually formatted so that when it gets printed
formatted so that when it gets printed
formatted so that when it gets printed out it’s basically a handwritten letter
out it’s basically a handwritten letter
out it’s basically a handwritten letter so it’s really personal and that tells a
so it’s really personal and that tells a
so it’s really personal and that tells a personal story about one of his
personal story about one of his
personal story about one of his customers who they what happened they
customers who they what happened they
customers who they what happened they got his granddaughter got fell and
got his granddaughter got fell and
got his granddaughter got fell and bumped her head and how that related to
bumped her head and how that related to
bumped her head and how that related to his to get buying insurance for the or
his to get buying insurance for the or
his to get buying insurance for the or getting the right kind of insurance for
getting the right kind of insurance for
getting the right kind of insurance for condominium associations right so you
condominium associations right so you
condominium associations right so you you know you you’re still using the
you know you you’re still using the
you know you you’re still using the power of telling stories you’re still
power of telling stories you’re still
power of telling stories you’re still using that specific language you’re
using that specific language you’re
using that specific language you’re being benefit oriented all the nice
being benefit oriented all the nice
being benefit oriented all the nice short stories like one example situation
short stories like one example situation
short stories like one example situation I look at network marketing and I think
I look at network marketing and I think
I look at network marketing and I think most people get in it for the wrong
most people get in it for the wrong
most people get in it for the wrong reasons I think most people see if it’s
reasons I think most people see if it’s
reasons I think most people see if it’s as an income opportunity and have not
as an income opportunity and have not
as an income opportunity and have not attached to the product I think the big
attached to the product I think the big
attached to the product I think the big thing that we’re marketing is you have
thing that we’re marketing is you have
thing that we’re marketing is you have to tell your story as to why this works
to tell your story as to why this works
to tell your story as to why this works like for you have it something that you
like for you have it something that you
like for you have it something that you would proudly recommend you
would proudly recommend you
would proudly recommend you mother using because you believe in it
mother using because you believe in it
mother using because you believe in it so much and so there are some people who
so much and so there are some people who
so much and so there are some people who are highly successful network marketing
are highly successful network marketing
are highly successful network marketing but I think I think it gets a bad rap
but I think I think it gets a bad rap
but I think I think it gets a bad rap because of all the people get in just
because of all the people get in just
because of all the people get in just trying to make money at it and then you
trying to make money at it and then you
trying to make money at it and then you look at their about page and it’s
look at their about page and it’s
look at their about page and it’s terrible it’s just a stock about page it
terrible it’s just a stock about page it
terrible it’s just a stock about page it was given by the north marketing company
was given by the north marketing company
was given by the north marketing company they don’t have their picture on there
they don’t have their picture on there
they don’t have their picture on there they don’t their story on there and I
they don’t their story on there and I
they don’t their story on there and I think the thing that makes you stand out
think the thing that makes you stand out
think the thing that makes you stand out is how you actually use and love the
is how you actually use and love the
is how you actually use and love the products and services that you’re
products and services that you’re
products and services that you’re selling back to our original point about
selling back to our original point about
selling back to our original point about telling a powerful story around it like
telling a powerful story around it like
telling a powerful story around it like if you are not using it and you can’t
if you are not using it and you can’t
if you are not using it and you can’t talk about the benefits personally
talk about the benefits personally
talk about the benefits personally around it then you’re not gonna have
around it then you’re not gonna have
around it then you’re not gonna have success in any business network
success in any business network
success in any business network marketing I just think too many people
marketing I just think too many people
marketing I just think too many people when you’re you’re when you’re an
when you’re you’re when you’re an
when you’re you’re when you’re an entrepreneur you create a product or
entrepreneur you create a product or
entrepreneur you create a product or service you’re emotionally attached to
service you’re emotionally attached to
service you’re emotionally attached to it where a lot of times in network
it where a lot of times in network
it where a lot of times in network marketing people join and they don’t
marketing people join and they don’t
marketing people join and they don’t really care about the product you trying
really care about the product you trying
really care about the product you trying to make money and that’s when you fail
to make money and that’s when you fail
to make money and that’s when you fail out I like to comment on what you just
out I like to comment on what you just
out I like to comment on what you just said I think that what you said what
said I think that what you said what
said I think that what you said what what I hear when you say that is
what I hear when you say that is
what I hear when you say that is actually if you’re doing network
actually if you’re doing network
actually if you’re doing network marketing well why do I want to buy from
marketing well why do I want to buy from
marketing well why do I want to buy from you specifically well the one way you
you specifically well the one way you
you specifically well the one way you can differentiate yourself and make your
can differentiate yourself and make your
can differentiate yourself and make your product completely unique is to say is
product completely unique is to say is
product completely unique is to say is to show how your product benefits you
to show how your product benefits you
to show how your product benefits you personally so I really you know I’m
personally so I really you know I’m
personally so I really you know I’m echoing back what Kevin just said cool
echoing back what Kevin just said cool
echoing back what Kevin just said cool miles is right in
miles is right in
miles is right in what’s the statue next to you Evan this
what’s the statue next to you Evan this
what’s the statue next to you Evan this is Guan Yu from a book called three
is Guan Yu from a book called three
is Guan Yu from a book called three kingdoms it’s one of the most read books
kingdoms it’s one of the most read books
kingdoms it’s one of the most read books in Chinese history you go check it out
in Chinese history you go check it out
in Chinese history you go check it out he’s one of the Warriors is a God in
he’s one of the Warriors is a God in
he’s one of the Warriors is a God in China there’s a whole story behind that
China there’s a whole story behind that
China there’s a whole story behind that we don’t need to get into it here but
we don’t need to get into it here but
we don’t need to get into it here but we’ll just leave it on the curious note
we’ll just leave it on the curious note
we’ll just leave it on the curious note you can go look up long a new fortune is
you can go look up long a new fortune is
you can go look up long a new fortune is writing is writing in what does Anton
writing is writing in what does Anton
writing is writing in what does Anton charge for copywriting we do web design
charge for copywriting we do web design
charge for copywriting we do web design and are always looking to add more value
and are always looking to add more value
and are always looking to add more value to our clients web projects you can
to our clients web projects you can
to our clients web projects you can check my website there’ll be a link to
check my website there’ll be a link to
check my website there’ll be a link to that in the description of this video of
that in the description of this video of
that in the description of this video of probably any of these videos if they’re
probably any of these videos if they’re
probably any of these videos if they’re small ones so gotta lead you there cool
small ones so gotta lead you there cool
small ones so gotta lead you there cool yeah the link
yeah the link
yeah the link site is their team wars writing in but i
site is their team wars writing in but i
site is their team wars writing in but i want to become a copywriter topic was
want to become a copywriter topic was
want to become a copywriter topic was you don’t need to hire copywriter
you don’t need to hire copywriter
you don’t need to hire copywriter he wants to become sure so so what
he wants to become sure so so what
he wants to become sure so so what advice do you have for him who wants to
advice do you have for him who wants to
advice do you have for him who wants to become a copywriter okay good question
become a copywriter okay good question
become a copywriter okay good question super good question um my first up I’m
super good question um my first up I’m
super good question um my first up I’m gonna break it down into a couple of
gonna break it down into a couple of
gonna break it down into a couple of things first you got to know the craft
things first you got to know the craft
things first you got to know the craft really well so you want to learn you
really well so you want to learn you
really well so you want to learn you want to read you want to practice then
want to read you want to practice then
want to read you want to practice then you want to get samples okay
you want to get samples okay
you want to get samples okay read practice samples I’m glossing over
read practice samples I’m glossing over
read practice samples I’m glossing over this really you know quickly but until
this really you know quickly but until
this really you know quickly but until you have a basic skill set you are a
you have a basic skill set you are a
you have a basic skill set you are a liability to yourself and your customer
liability to yourself and your customer
liability to yourself and your customer okay when you have you know just a
okay when you have you know just a
okay when you have you know just a little bit of practice you don’t spend
little bit of practice you don’t spend
little bit of practice you don’t spend too much time some people spend too much
too much time some people spend too much
too much time some people spend too much time you know practicing I did they
time you know practicing I did they
time you know practicing I did they don’t spend enough time doing like
don’t spend enough time doing like
don’t spend enough time doing like getting out there then you want to get
getting out there then you want to get
getting out there then you want to get out there I’m gonna give you a simple
out there I’m gonna give you a simple
out there I’m gonna give you a simple quick quick way to do that
quick quick way to do that
quick quick way to do that get in your email inbox get just kind of
get in your email inbox get just kind of
get in your email inbox get just kind of figure out all the people who you like
figure out all the people who you like
figure out all the people who you like and follow in your subscriptions and
and follow in your subscriptions and
and follow in your subscriptions and those are people who you’ve been
those are people who you’ve been
those are people who you’ve been studying their product for a long time
studying their product for a long time
studying their product for a long time you’ve had you interacted with their
you’ve had you interacted with their
you’ve had you interacted with their product if you have no experience you
product if you have no experience you
product if you have no experience you can make a list if you have a hundred
can make a list if you have a hundred
can make a list if you have a hundred people that you subscribe to just reach
people that you subscribe to just reach
people that you subscribe to just reach out to all of them and say hey um I am a
out to all of them and say hey um I am a
out to all of them and say hey um I am a copywriter don’t undersell yourself be
copywriter don’t undersell yourself be
copywriter don’t undersell yourself be like I’m a beginner no you’re a
like I’m a beginner no you’re a
like I’m a beginner no you’re a copywriter you know I’m a copywriter I’m
copywriter you know I’m a copywriter I’m
copywriter you know I’m a copywriter I’m just going through your website and
just going through your website and
just going through your website and guess what I saw some stuff but I think
guess what I saw some stuff but I think
guess what I saw some stuff but I think I can help like I think I can improve if
I can help like I think I can improve if
I can help like I think I can improve if you want me to discuss that right there
you want me to discuss that right there
you want me to discuss that right there those three things will get your foot in
those three things will get your foot in
those three things will get your foot in the door I’m trying to think of how we
the door I’m trying to think of how we
the door I’m trying to think of how we first met
first met
first met to kind of give a example how did we
to kind of give a example how did we
to kind of give a example how did we first connect was it over the LinkedIn
first connect was it over the LinkedIn
first connect was it over the LinkedIn stuff I think you needed something you I
stuff I think you needed something you I
stuff I think you needed something you I think you found you put out a job
think you found you put out a job
think you found you put out a job somewhere I think it was on oDesk it was
somewhere I think it was on oDesk it was
somewhere I think it was on oDesk it was and and I think we kind of
and and I think we kind of
and and I think we kind of we came back we just like I think you’re
we came back we just like I think you’re
we came back we just like I think you’re really you’re unique in that we’ve kept
really you’re unique in that we’ve kept
really you’re unique in that we’ve kept in touch with vaguely over the years in
in touch with vaguely over the years in
in touch with vaguely over the years in the background yeah but I’m saying so
the background yeah but I’m saying so
the background yeah but I’m saying so you can also hit up some of the job
you can also hit up some of the job
you can also hit up some of the job posting websites like I think it’s up
posting websites like I think it’s up
posting websites like I think it’s up work is what it’s called now I didn’t
work is what it’s called now I didn’t
work is what it’s called now I didn’t mention that but it’s a worthwhile place
mention that but it’s a worthwhile place
mention that but it’s a worthwhile place to start I would recommend against
to start I would recommend against
to start I would recommend against lingering there based on the fact that
lingering there based on the fact that
lingering there based on the fact that you want to get more niche and more
you want to get more niche and more
you want to get more niche and more specialized to the people you service
specialized to the people you service
specialized to the people you service over time so you Lance is a great place
over time so you Lance is a great place
over time so you Lance is a great place to find some good people or up work I
to find some good people or up work I
to find some good people or up work I guess it’s also a great place to find a
guess it’s also a great place to find a
guess it’s also a great place to find a lot of nightmare clients so you want it
lot of nightmare clients so you want it
lot of nightmare clients so you want it you want you can get in there to get a
you want you can get in there to get a
you want you can get in there to get a quick jump let’s just say so but I
quick jump let’s just say so but I
quick jump let’s just say so but I didn’t find it heaven was not hope I
didn’t find it heaven was not hope I
didn’t find it heaven was not hope I wasn’t nightmare I’m just thinking as an
wasn’t nightmare I’m just thinking as an
wasn’t nightmare I’m just thinking as an example for people who want to get more
example for people who want to get more
example for people who want to get more awareness of what they’re doing I mean
awareness of what they’re doing I mean
awareness of what they’re doing I mean we’re here doing a hangout you’re
we’re here doing a hangout you’re
we’re here doing a hangout you’re answering questions I’m introducing you
answering questions I’m introducing you
answering questions I’m introducing you to my audience I suggested it as an as
to my audience I suggested it as an as
to my audience I suggested it as an as an opportunity because you wrote to me I
an opportunity because you wrote to me I
an opportunity because you wrote to me I mean I haven’t heard from you in a year
mean I haven’t heard from you in a year
mean I haven’t heard from you in a year and so maybe more I miss that much yeah
and so maybe more I miss that much yeah
and so maybe more I miss that much yeah and you wrote to me kind of the blue and
and you wrote to me kind of the blue and
and you wrote to me kind of the blue and I said hey this is cool why don’t we why
I said hey this is cool why don’t we why
I said hey this is cool why don’t we why don’t we do it as a as an interview and
don’t we do it as a as an interview and
don’t we do it as a as an interview and let’s chat about it and sure give you a
let’s chat about it and sure give you a
let’s chat about it and sure give you a little more exposure to and help my
little more exposure to and help my
little more exposure to and help my audience that I so I think developing
audience that I so I think developing
audience that I so I think developing relationships to like if you could do
relationships to like if you could do
relationships to like if you could do something if you can find people so back
something if you can find people so back
something if you can find people so back to the question the teamwork if you can
to the question the teamwork if you can
to the question the teamwork if you can find people who are who are influencers
find people who are who are influencers
find people who are who are influencers in your space and work with them on
in your space and work with them on
in your space and work with them on something it was a small project even if
something it was a small project even if
something it was a small project even if it’s a spec project it was a free watch
it’s a spec project it was a free watch
it’s a spec project it was a free watch just to say oh I know who you are like
just to say oh I know who you are like
just to say oh I know who you are like you you’re on my radar now and maybe we
you you’re on my radar now and maybe we
you you’re on my radar now and maybe we end up doing something like this and
end up doing something like this and
end up doing something like this and then you get introduced to a lot of
then you get introduced to a lot of
then you get introduced to a lot of other people and you can use that person
other people and you can use that person
other people and you can use that person as a testimonial for your website hey
as a testimonial for your website hey
as a testimonial for your website hey this person really helped me so look at
this person really helped me so look at
this person really helped me so look at who you’re to Anton’s point about being
who you’re to Anton’s point about being
who you’re to Anton’s point about being niche and specialize like okay so you
niche and specialize like okay so you
niche and specialize like okay so you pick your niche who are the influencers
pick your niche who are the influencers
pick your niche who are the influencers in that niche that then you can help out
in that niche that then you can help out
in that niche that then you can help out whether it’s just
you know helping them with their like
you know helping them with their like Twitter bio right it doesn’t have to be
Twitter bio right it doesn’t have to be
Twitter bio right it doesn’t have to be a long sales letter or page just
a long sales letter or page just
a long sales letter or page just something quick and short that that can
something quick and short that that can
something quick and short that that can help them in and develop a relationship
help them in and develop a relationship
help them in and develop a relationship and that they like you know you trust
and that they like you know you trust
and that they like you know you trust you they may give you jobs but they may
you they may give you jobs but they may
you they may give you jobs but they may also refer you to other people so he’s
also refer you to other people so he’s
also refer you to other people so he’s writing in Anton thank you very much the
writing in Anton thank you very much the
writing in Anton thank you very much the advice I’ll absolutely do what you said
advice I’ll absolutely do what you said
advice I’ll absolutely do what you said so there you go this is a quick a quick
so there you go this is a quick a quick
so there you go this is a quick a quick a quick way to just like throw to boil
a quick way to just like throw to boil
a quick way to just like throw to boil it down present yourself to people who
it down present yourself to people who
it down present yourself to people who have influence without and offer them
have influence without and offer them
have influence without and offer them some good value that can be a guest post
some good value that can be a guest post
some good value that can be a guest post an interview that can be a critique of
an interview that can be a critique of
an interview that can be a critique of their website that’s a really great way
their website that’s a really great way
their website that’s a really great way to get hired by the way to just say hey
to get hired by the way to just say hey
to get hired by the way to just say hey oh man you’re really messing up on your
oh man you’re really messing up on your
oh man you’re really messing up on your website this is what I think you should
website this is what I think you should
website this is what I think you should do and a lot of people will be grateful
do and a lot of people will be grateful
do and a lot of people will be grateful for the free but valuable advice right
for the free but valuable advice right
for the free but valuable advice right but actually give value not just like
but actually give value not just like
but actually give value not just like hey you’re messing up on your website I
hey you’re messing up on your website I
hey you’re messing up on your website I can help you right because I get tons of
can help you right because I get tons of
can help you right because I get tons of those like you me say this guy knows
those like you me say this guy knows
those like you me say this guy knows what he’s talking about you know you
what he’s talking about you know you
what he’s talking about you know you don’t to give away the whole thing but
don’t to give away the whole thing but
don’t to give away the whole thing but give me a taste at least interested cool
give me a taste at least interested cool
give me a taste at least interested cool world well we’re already at time Anton I
world well we’re already at time Anton I
world well we’re already at time Anton I appreciate you coming on and spending
appreciate you coming on and spending
appreciate you coming on and spending time with us for people who there’s you
time with us for people who there’s you
time with us for people who there’s you know a lot of people have asked
know a lot of people have asked
know a lot of people have asked questions here that we haven’t gotten to
questions here that we haven’t gotten to
questions here that we haven’t gotten to so I’ve linked up ant on his website in
so I’ve linked up ant on his website in
so I’ve linked up ant on his website in the description and his Twitter account
the description and his Twitter account
the description and his Twitter account is in the title any message or quick
is in the title any message or quick
is in the title any message or quick thing you want to leave people with yes
thing you want to leave people with yes
thing you want to leave people with yes if anyone wants some some some free
if anyone wants some some some free
if anyone wants some some some free goodies I have I have an old from the
goodies I have I have an old from the
goodies I have I have an old from the archive vault of an interview with me
archive vault of an interview with me
archive vault of an interview with me interviewing with Evan and he is he gave
interviewing with Evan and he is he gave
interviewing with Evan and he is he gave some really good advice on how to build
some really good advice on how to build
some really good advice on how to build his business and that’s just right on my
his business and that’s just right on my
his business and that’s just right on my website so you can go into the
website so you can go into the
website so you can go into the description below to find that also I
description below to find that also I
description below to find that also I have a couple of really good goodies
have a couple of really good goodies
have a couple of really good goodies good stuff that anyone who is an
good stuff that anyone who is an
good stuff that anyone who is an entrepreneur might really love if they
entrepreneur might really love if they
entrepreneur might really love if they just visited that site so I’m also happy
just visited that site so I’m also happy
just visited that site so I’m also happy to answer any questions
to answer any questions
to answer any questions cool well I appreciate it anton thank
cool well I appreciate it anton thank
cool well I appreciate it anton thank you guys for watching
you guys for watching
you guys for watching have a great day guys and we’ll see you
have a great day guys and we’ll see you
have a great day guys and we’ll see you soon
”
Be First to Comment