hi I’m Evan Carmichael welcome to another edition of ask Evan in today’s
another edition of ask Evan in today’s
another edition of ask Evan in today’s video I’m going to answer a question
video I’m going to answer a question
video I’m going to answer a question from one of my readers to me saying who
from one of my readers to me saying who
from one of my readers to me saying who is asking about starting a new
is asking about starting a new
is asking about starting a new technology company so we wrote insane I
technology company so we wrote insane I
technology company so we wrote insane I want to start an IT firm that deals with
want to start an IT firm that deals with
want to start an IT firm that deals with apps but I’m a creative person and I
apps but I’m a creative person and I
apps but I’m a creative person and I don’t have the coding skills I just
don’t have the coding skills I just
don’t have the coding skills I just finished my university program in
finished my university program in
finished my university program in finance and economics and it’s been
finance and economics and it’s been
finance and economics and it’s been running a promotional business for four
running a promotional business for four
running a promotional business for four years where do I start where do I go so
years where do I start where do I go so
years where do I start where do I go so to me saying thanks for the question a
to me saying thanks for the question a
to me saying thanks for the question a very common question I get asked by a
very common question I get asked by a
very common question I get asked by a lot of companies who are trying to get
lot of companies who are trying to get
lot of companies who are trying to get started in technology usually in
started in technology usually in
started in technology usually in technology you’ll find you need two
technology you’ll find you need two
technology you’ll find you need two people to get it going you have the guy
people to get it going you have the guy
people to get it going you have the guy who’s really good at coding and the guy
who’s really good at coding and the guy
who’s really good at coding and the guy who’s really good at sales and marketing
who’s really good at sales and marketing
who’s really good at sales and marketing and very very rarely do those skills
and very very rarely do those skills
and very very rarely do those skills overlap you shouldn’t need the person
overlap you shouldn’t need the person
overlap you shouldn’t need the person who’s super good at that coding and
who’s super good at that coding and
who’s super good at that coding and usually those guys are not really
usually those guys are not really
usually those guys are not really extroverted and want to go out and do
extroverted and want to go out and do
extroverted and want to go out and do the sales and marketing and usually the
the sales and marketing and usually the
the sales and marketing and usually the sales and marketing guys have an
sales and marketing guys have an
sales and marketing guys have an understanding the technology but they’re
understanding the technology but they’re
understanding the technology but they’re not the high-end coders who can really
not the high-end coders who can really
not the high-end coders who can really take your company to the next level so
take your company to the next level so
take your company to the next level so it’s very common in technology and just
it’s very common in technology and just
it’s very common in technology and just look at Apple’s an example you had Steve
look at Apple’s an example you had Steve
look at Apple’s an example you had Steve Jobs who was a sales and marketing guy
Jobs who was a sales and marketing guy
Jobs who was a sales and marketing guy the visionary you know building the
the visionary you know building the
the visionary you know building the company and Steve Wozniak who was the
company and Steve Wozniak who was the
company and Steve Wozniak who was the coder the engineer who was creating all
coder the engineer who was creating all
coder the engineer who was creating all the great technology for the company so
the great technology for the company so
the great technology for the company so for you it’s finding that extra person
for you it’s finding that extra person
for you it’s finding that extra person so there’s two ways to do it if you’re
so there’s two ways to do it if you’re
so there’s two ways to do it if you’re the sales and marketing guy you need to
the sales and marketing guy you need to
the sales and marketing guy you need to find the coder you need to find the
find the coder you need to find the
find the coder you need to find the technology genius is going to help you
technology genius is going to help you
technology genius is going to help you build your company and together you can
build your company and together you can
build your company and together you can do great things so the two ways to do it
do great things so the two ways to do it
do great things so the two ways to do it is one find a partner so like Apple and
is one find a partner so like Apple and
is one find a partner so like Apple and you have your you know Co partner and
you have your you know Co partner and
you have your you know Co partner and you find your Steve Wozniak or you hire
you find your Steve Wozniak or you hire
you find your Steve Wozniak or you hire somebody to come on and help you what I
somebody to come on and help you what I
somebody to come on and help you what I found is the partner roof ship route is
found is the partner roof ship route is
found is the partner roof ship route is usually the best way to go but it all
usually the best way to go but it all
usually the best way to go but it all depends on finding the right person
depends on finding the right person
depends on finding the right person starting a partnership is like getting
starting a partnership is like getting
starting a partnership is like getting married and make sure you have to have
married and make sure you have to have
married and make sure you have to have that right person on board you have a
that right person on board you have a
that right person on board you have a good relationship with and you can be
good relationship with and you can be
good relationship with and you can be with for a fairly long time because it’s
with for a fairly long time because it’s
with for a fairly long time because it’s going to hopefully take that long with
going to hopefully take that long with
going to hopefully take that long with your business
your business
your business with your hiring somebody then you’re
with your hiring somebody then you’re
with your hiring somebody then you’re always at the mercy of their knowledge
always at the mercy of their knowledge
always at the mercy of their knowledge and they may not be as emotionally tied
and they may not be as emotionally tied
and they may not be as emotionally tied to the company because they don’t own a
to the company because they don’t own a
to the company because they don’t own a piece of it it’s really hard to be a
piece of it it’s really hard to be a
piece of it it’s really hard to be a technology company without having a
technology company without having a
technology company without having a technology person who’s really committed
technology person who’s really committed
technology person who’s really committed to the company so if they walk up and
to the company so if they walk up and
to the company so if they walk up and leave because they don’t have any kind
leave because they don’t have any kind
leave because they don’t have any kind of equity stake in the business you’re
of equity stake in the business you’re
of equity stake in the business you’re really stuck and so you really want to
really stuck and so you really want to
really stuck and so you really want to have that person on board as much as
have that person on board as much as
have that person on board as much as possible and you may at the start just
possible and you may at the start just
possible and you may at the start just start off hiring some people to get you
start off hiring some people to get you
start off hiring some people to get you going build the technology up but I
going build the technology up but I
going build the technology up but I would look for an arc for the future to
would look for an arc for the future to
would look for an arc for the future to have somebody that you can really trust
have somebody that you can really trust
have somebody that you can really trust be your partner in this business to help
be your partner in this business to help
be your partner in this business to help get it going so I wouldn’t lose hope I
get it going so I wouldn’t lose hope I
get it going so I wouldn’t lose hope I think there’s a lot of opportunity you
think there’s a lot of opportunity you
think there’s a lot of opportunity you just need to make sure you find that
just need to make sure you find that
just need to make sure you find that right person to be able to work with to
right person to be able to work with to
right person to be able to work with to build the company and there’s a lot of
build the company and there’s a lot of
build the company and there’s a lot of guys who are on the other end of the
guys who are on the other end of the
guys who are on the other end of the situation where they’re the coders of
situation where they’re the coders of
situation where they’re the coders of the technology guys with great ideas and
the technology guys with great ideas and
the technology guys with great ideas and they just wish they found somebody who
they just wish they found somebody who
they just wish they found somebody who could help them be the Steve Jobs and
could help them be the Steve Jobs and
could help them be the Steve Jobs and sales marketing grow that business for
sales marketing grow that business for
sales marketing grow that business for them so hopefully that helps
them so hopefully that helps
them so hopefully that helps if you guys liked the video I’d love to
if you guys liked the video I’d love to
if you guys liked the video I’d love to hear what you have to say if you want to
hear what you have to say if you want to
hear what you have to say if you want to leave a comment under the video and it
leave a comment under the video and it
leave a comment under the video and it also always appreciate any thumbs up –
also always appreciate any thumbs up –
also always appreciate any thumbs up – you want to gives on YouTube and stay
you want to gives on YouTube and stay
you want to gives on YouTube and stay tuned for next episode
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