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How to SELL through SOCIAL media – Evan and @SKellyCEO – Lunch & Earn


Gail is writing and we have an

Gail is writing and we have an anti-aging cream business that we tried

anti-aging cream business that we tried

anti-aging cream business that we tried several years ago to advertise he’s

several years ago to advertise he’s

several years ago to advertise he’s basically doing a whole bunch of stuff

basically doing a whole bunch of stuff

basically doing a whole bunch of stuff she tried advertising trade shows she’s

she tried advertising trade shows she’s

she tried advertising trade shows she’s trying to do it in social media but

trying to do it in social media but

trying to do it in social media but she’s not getting any luck how can she

she’s not getting any luck how can she

she’s not getting any luck how can she promote this business of hers to start

promote this business of hers to start

promote this business of hers to start getting some results in social yeah I

getting some results in social yeah I

getting some results in social yeah I think I didn’t specifically thought but

think I didn’t specifically thought but

think I didn’t specifically thought but let me never take its tab I think with

let me never take its tab I think with

let me never take its tab I think with Nancy aging cream you know obviously

Nancy aging cream you know obviously

Nancy aging cream you know obviously what it would offer is what’s the

what it would offer is what’s the

what it would offer is what’s the benefit and it’s all about well then

benefit and it’s all about well then

benefit and it’s all about well then it’s all about I guess self-confidence

it’s all about I guess self-confidence

it’s all about I guess self-confidence and self you know I have and I look at

and self you know I have and I look at

and self you know I have and I look at you and I’m an old guy you’re a young

you and I’m an old guy you’re a young

you and I’m an old guy you’re a young guy you got all the Edit though um if

guy you got all the Edit though um if

guy you got all the Edit though um if this product could like me all the guys

this product could like me all the guys

this product could like me all the guys and girls around the world said actually

and girls around the world said actually

and girls around the world said actually it will look after my whirlwind looks

it will look after my whirlwind looks

it will look after my whirlwind looks after my skin it produces extra

after my skin it produces extra

after my skin it produces extra allergies all those sort of things then

allergies all those sort of things then

allergies all those sort of things then yeah I like that and I think the way to

yeah I like that and I think the way to

yeah I like that and I think the way to do it is with all these things kind of

do it is with all these things kind of

do it is with all these things kind of start small build a community of fans

start small build a community of fans

start small build a community of fans and then kind of go and through social

and then kind of go and through social

and then kind of go and through social you can go awesome and then with tryouts

you can go awesome and then with tryouts

you can go awesome and then with tryouts like anti-aging creams you know the

like anti-aging creams you know the

like anti-aging creams you know the website is a shop window on the world

website is a shop window on the world

website is a shop window on the world but how you do it i think is it’s all

but how you do it i think is it’s all

but how you do it i think is it’s all about kind of social referrals and these

about kind of social referrals and these

about kind of social referrals and these things do go buy recommendation and you

things do go buy recommendation and you

things do go buy recommendation and you know things like aging creams beauty

know things like aging creams beauty

know things like aging creams beauty products is a fantastic market where

products is a fantastic market where

products is a fantastic market where recommendations and referrals are create

recommendations and referrals are create

recommendations and referrals are create viral success and unless so start small

viral success and unless so start small

viral success and unless so start small maybe go out to community of friends in

maybe go out to community of friends in

maybe go out to community of friends in your village get test drive the product

your village get test drive the product

your village get test drive the product come up with a few references to a few

come up with a few references to a few

come up with a few references to a few video clips of how it’s made a

video clips of how it’s made a

video clips of how it’s made a difference there like put it online open

difference there like put it online open

difference there like put it online open up a kind of web store and I think yeah

up a kind of web store and I think yeah

up a kind of web store and I think yeah I think as a solid York if you’re trying

I think as a solid York if you’re trying

I think as a solid York if you’re trying to get it on Twitter and it’s not having

to get it on Twitter and it’s not having

to get it on Twitter and it’s not having luck I think if we were to look at your

luck I think if we were to look at your

luck I think if we were to look at your Twitter feed it would probably just

Twitter feed it would probably just

Twitter feed it would probably just super promotional and spammy right

super promotional and spammy right

super promotional and spammy right there’s no value there there’s no story

there’s no value there there’s no story

there’s no value there there’s no story there’s no core you know stand up for

there’s no core you know stand up for

there’s no core you know stand up for something around aging that’s important

something around aging that’s important

something around aging that’s important to you I think how do you sell in social

to you I think how do you sell in social

to you I think how do you sell in social most people do the wrong thing they’re

most people do the wrong thing they’re

most people do the wrong thing they’re just broadcasting all the time pushing

just broadcasting all the time pushing

just broadcasting all the time pushing out coupon codes or whatever and nobody

out coupon codes or whatever and nobody

out coupon codes or whatever and nobody pays any attention we’re how you should

pays any attention we’re how you should

pays any attention we’re how you should do it is look at

do it is look at

do it is look at this is an example right now we are

this is an example right now we are

this is an example right now we are social selling right now through our

social selling right now through our

social selling right now through our values even though i’m not talking about

values even though i’m not talking about

values even though i’m not talking about any products Stevens not Stevens not

any products Stevens not Stevens not

any products Stevens not Stevens not coming on in saying hey you guys need to

coming on in saying hey you guys need to

coming on in saying hey you guys need to go by sage software it’s the best thing

go by sage software it’s the best thing

go by sage software it’s the best thing for your business and wait there’s more

for your business and wait there’s more

for your business and wait there’s more if you do it right now on this hangout

if you do it right now on this hangout

if you do it right now on this hangout you’re going to get ten percent off your

you’re going to get ten percent off your

you’re going to get ten percent off your first month right you know if he were

first month right you know if he were

first month right you know if he were doing that you guys would all take off

doing that you guys would all take off

doing that you guys would all take off right and i would probably hang up to

right and i would probably hang up to

right and i would probably hang up to he’s coming on and giving value right

he’s coming on and giving value right

he’s coming on and giving value right he’s talking about what he’s doing with

he’s talking about what he’s doing with

he’s talking about what he’s doing with the librarian in davos and trying to

the librarian in davos and trying to

the librarian in davos and trying to help you like he’s got 15,000 employees

help you like he’s got 15,000 employees

help you like he’s got 15,000 employees to worry and about and he’s on here

to worry and about and he’s on here

to worry and about and he’s on here chatting with you trying to help you

chatting with you trying to help you

chatting with you trying to help you grow your business because he cares

grow your business because he cares

grow your business because he cares because this is something that’s

because this is something that’s

because this is something that’s meaningful to him right and something

meaningful to him right and something

meaningful to him right and something that meaningful to me too why am i

that meaningful to me too why am i

that meaningful to me too why am i spending my time because i want to help

spending my time because i want to help

spending my time because i want to help you guys out too and so if you think

you guys out too and so if you think

you guys out too and so if you think about it though the next time that you

about it though the next time that you

about it though the next time that you need accounting software right you’re

need accounting software right you’re

need accounting software right you’re all entrepreneurs or you’re going to

all entrepreneurs or you’re going to

all entrepreneurs or you’re going to start your business when you need

start your business when you need

start your business when you need accounting software who’s the first

accounting software who’s the first

accounting software who’s the first company you’re going to go to write its

company you’re going to go to write its

company you’re going to go to write its sages business to lose because of all

sages business to lose because of all

sages business to lose because of all the value that steven has given you to

the value that steven has given you to

the value that steven has given you to help your business and that and that’s

help your business and that and that’s

help your business and that and that’s how it works and you see the results is

how it works and you see the results is

how it works and you see the results is companies are exploding leading the

companies are exploding leading the

companies are exploding leading the stock market back to the black and i

stock market back to the black and i

stock market back to the black and i think that’s how you do it you want to

think that’s how you do it you want to

think that’s how you do it you want to sell on social that’s the key right

sell on social that’s the key right

sell on social that’s the key right start sharing your passion start

start sharing your passion start

start sharing your passion start providing value start being the expert

providing value start being the expert

providing value start being the expert don’t just talk about your anti-aging

don’t just talk about your anti-aging

don’t just talk about your anti-aging cream because that’s a commodity that i

cream because that’s a commodity that i

cream because that’s a commodity that i can buy in a lot of places make me have

can buy in a lot of places make me have

can buy in a lot of places make me have a reason to want to buy from you because

a reason to want to buy from you because

a reason to want to buy from you because i know you’d like you trust you and

i know you’d like you trust you and

i know you’d like you trust you and you’re the first person i’m going to go

you’re the first person i’m going to go

you’re the first person i’m going to go to you have to then lose my business

to you have to then lose my business

to you have to then lose my business because i love you so much with

because i love you so much with

because i love you so much with everything that you’re putting out

everything that you’re putting out

everything that you’re putting out that’s how you win social and that’s how

that’s how you win social and that’s how

that’s how you win social and that’s how you make sales to not just spamming out

you make sales to not just spamming out

you make sales to not just spamming out links

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