hi I’m Evan Carmichael welcome to another edition of ask Evan in today’s
another edition of ask Evan in today’s
another edition of ask Evan in today’s video I’m going to answer a question
video I’m going to answer a question
video I’m going to answer a question from one of our readers Gordon who runs
from one of our readers Gordon who runs
from one of our readers Gordon who runs an auto shop and has partnered up with
an auto shop and has partnered up with
an auto shop and has partnered up with an equipment company to create new
an equipment company to create new
an equipment company to create new technology that can help auto shops
technology that can help auto shops
technology that can help auto shops across the country become more
across the country become more
across the country become more productive and he’s looking for help in
productive and he’s looking for help in
productive and he’s looking for help in selling it and one of my advice on how
selling it and one of my advice on how
selling it and one of my advice on how to find salespeople to help him grow his
to find salespeople to help him grow his
to find salespeople to help him grow his business so Gordon Congrats on the
business so Gordon Congrats on the
business so Gordon Congrats on the opportunity it sounds really exciting a
opportunity it sounds really exciting a
opportunity it sounds really exciting a couple of ideas for you first off you
couple of ideas for you first off you
couple of ideas for you first off you may not be strong at sales but you might
may not be strong at sales but you might
may not be strong at sales but you might be better at marketing and that might be
be better at marketing and that might be
be better at marketing and that might be a skill set you could tap into to help
a skill set you could tap into to help
a skill set you could tap into to help grow your company and get it off the
grow your company and get it off the
grow your company and get it off the ground so by marketing you’re creating
ground so by marketing you’re creating
ground so by marketing you’re creating content you might be taking a
content you might be taking a
content you might be taking a pay-per-click advertising you could be
pay-per-click advertising you could be
pay-per-click advertising you could be speaking at trade shows or getting in
speaking at trade shows or getting in
speaking at trade shows or getting in the media creating videos like this
the media creating videos like this
the media creating videos like this you’re basically creating a whole bunch
you’re basically creating a whole bunch
you’re basically creating a whole bunch of content to get people to find out
of content to get people to find out
of content to get people to find out about you and then once they’re calling
about you and then once they’re calling
about you and then once they’re calling in it’s a lot easier to sell them on
in it’s a lot easier to sell them on
in it’s a lot easier to sell them on whatever technology you’re selling so
whatever technology you’re selling so
whatever technology you’re selling so that might be a way you can go without
that might be a way you can go without
that might be a way you can go without having to go get a salesperson so get
having to go get a salesperson so get
having to go get a salesperson so get your company off the ground and get
your company off the ground and get
your company off the ground and get those first few orders rolling in if
those first few orders rolling in if
those first few orders rolling in if you’re dead set on finding a sales
you’re dead set on finding a sales
you’re dead set on finding a sales person two things I would think about
person two things I would think about
person two things I would think about first off you want to find somebody who
first off you want to find somebody who
first off you want to find somebody who has industry experience so you don’t
has industry experience so you don’t
has industry experience so you don’t look at somebody who’s not brand new to
look at somebody who’s not brand new to
look at somebody who’s not brand new to the auto industry you want somebody
the auto industry you want somebody
the auto industry you want somebody who’s done it before
who’s done it before
who’s done it before and somebody who you get along with
and somebody who you get along with
and somebody who you get along with right if you’re bringing somebody on new
right if you’re bringing somebody on new
right if you’re bringing somebody on new in the company especially if it’s just
in the company especially if it’s just
in the company especially if it’s just gonna be the two of you at the start you
gonna be the two of you at the start you
gonna be the two of you at the start you want somebody who you’re gonna be able
want somebody who you’re gonna be able
want somebody who you’re gonna be able to get along with so to find this person
to get along with so to find this person
to get along with so to find this person I would start looking at who’s currently
I would start looking at who’s currently
I would start looking at who’s currently selling to you already you mentioned you
selling to you already you mentioned you
selling to you already you mentioned you own an auto shop in your email so where
own an auto shop in your email so where
own an auto shop in your email so where are you buying from right now and who
are you buying from right now and who
are you buying from right now and who are the vendors and who are the
are the vendors and who are the
are the vendors and who are the salespeople who are approaching you do
salespeople who are approaching you do
salespeople who are approaching you do you like any of them do you get along
you like any of them do you get along
you like any of them do you get along with them you think they’re really good
with them you think they’re really good
with them you think they’re really good at sales because it’s a sell into you
at sales because it’s a sell into you
at sales because it’s a sell into you they’re probably selling to your
they’re probably selling to your
they’re probably selling to your competitors and auto shops you know
competitors and auto shops you know
competitors and auto shops you know across the country as well so that could
across the country as well so that could
across the country as well so that could be a good person to start with the
be a good person to start with the
be a good person to start with the second type of person I would also look
second type of person I would also look
second type of person I would also look at is some the trade shows so you also
at is some the trade shows so you also
at is some the trade shows so you also met your name when you go to trade shows
met your name when you go to trade shows
met your name when you go to trade shows so look at the trade shows and see who’s
so look at the trade shows and see who’s
so look at the trade shows and see who’s selling there those are all sales people
selling there those are all sales people
selling there those are all sales people at trade shows so is there anybody who
at trade shows so is there anybody who
at trade shows so is there anybody who resonates well with you who you think
resonates well with you who you think
resonates well with you who you think could be a good addition to your company
could be a good addition to your company
could be a good addition to your company now if you’re bringing on a salesperson
now if you’re bringing on a salesperson
now if you’re bringing on a salesperson you have to think about compensation it
you have to think about compensation it
you have to think about compensation it was just a two of you you probably can’t
was just a two of you you probably can’t
was just a two of you you probably can’t afford to pay a huge salary and usually
afford to pay a huge salary and usually
afford to pay a huge salary and usually salespeople don’t take Commission only
salespeople don’t take Commission only
salespeople don’t take Commission only type of positions at a star
type of positions at a star
type of positions at a star company so you might want to think about
company so you might want to think about
company so you might want to think about the equity side and how they’re gonna
the equity side and how they’re gonna
the equity side and how they’re gonna get compensated and when you bring in an
get compensated and when you bring in an
get compensated and when you bring in an equity partner on there’s a lot of
equity partner on there’s a lot of
equity partner on there’s a lot of potential issues if you don’t get along
potential issues if you don’t get along
potential issues if you don’t get along down the road so definitely making an
down the road so definitely making an
down the road so definitely making an earn in so they have to reach certain
earn in so they have to reach certain
earn in so they have to reach certain milestones to earn that equity in the
milestones to earn that equity in the
milestones to earn that equity in the business so Gordon I hope that helps
business so Gordon I hope that helps
business so Gordon I hope that helps Congrats on a new opportunity good luck
Congrats on a new opportunity good luck
Congrats on a new opportunity good luck with it sounds exciting and if you like
with it sounds exciting and if you like
with it sounds exciting and if you like the video and if everybody else liked
the video and if everybody else liked
the video and if everybody else liked the video please give it a thumbs up
the video please give it a thumbs up
the video please give it a thumbs up below I’d also love to hear feedback if
below I’d also love to hear feedback if
below I’d also love to hear feedback if you only have a comment those things
you only have a comment those things
you only have a comment those things make me want to create more of these
make me want to create more of these
make me want to create more of these types of videos so please leave a
types of videos so please leave a
types of videos so please leave a comment below and stay tuned to the next
comment below and stay tuned to the next
comment below and stay tuned to the next episode
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