hi I’m Evan Carmichael welcome transition of ask Evan today we’re doing
transition of ask Evan today we’re doing
transition of ask Evan today we’re doing another Telus talks business challenge
another Telus talks business challenge
another Telus talks business challenge question where we’re getting the
question where we’re getting the
question where we’re getting the feedback from our users and today i’m
feedback from our users and today i’m
feedback from our users and today i’m answering a question from jason who
answering a question from jason who
answering a question from jason who wrote insane thanks Evan okay so I’m
wrote insane thanks Evan okay so I’m
wrote insane thanks Evan okay so I’m currently in the middle of reposition my
currently in the middle of reposition my
currently in the middle of reposition my brand and tweaking my sales process I’m
brand and tweaking my sales process I’m
brand and tweaking my sales process I’m aiming to connect with ambitious
aiming to connect with ambitious
aiming to connect with ambitious creative financial types analyst brokers
creative financial types analyst brokers
creative financial types analyst brokers lawyers and so on we’re looking to rise
lawyers and so on we’re looking to rise
lawyers and so on we’re looking to rise up to a new level it’s an unfamiliar
up to a new level it’s an unfamiliar
up to a new level it’s an unfamiliar nice for me but I’m learning fast I’m
nice for me but I’m learning fast I’m
nice for me but I’m learning fast I’m new to Telus talks new to tell us
new to Telus talks new to tell us
new to Telus talks new to tell us business and I’m wondering if it can
business and I’m wondering if it can
business and I’m wondering if it can help me somehow connect with these types
help me somehow connect with these types
help me somehow connect with these types of people any suggestions
Jason starting a new business or going
Jason starting a new business or going after new market is tough scary and
after new market is tough scary and
after new market is tough scary and requires you to push yourself beyond
requires you to push yourself beyond
requires you to push yourself beyond your comfort zone when I was 19 instead
your comfort zone when I was 19 instead
your comfort zone when I was 19 instead of my first real business I had to bring
of my first real business I had to bring
of my first real business I had to bring in sales from market I had never been
in sales from market I had never been
in sales from market I had never been close to scientific researchers here are
close to scientific researchers here are
close to scientific researchers here are my fears I was half their age most of
my fears I was half their age most of
my fears I was half their age most of them weren’t in my city and I had zero
them weren’t in my city and I had zero
them weren’t in my city and I had zero science background I job science as soon
science background I job science as soon
science background I job science as soon as I could in high school it’s scary but
as I could in high school it’s scary but
as I could in high school it’s scary but possible and if I could do it so can you
possible and if I could do it so can you
possible and if I could do it so can you here are three suggestions to help you
here are three suggestions to help you
here are three suggestions to help you number one hang out where your customers
number one hang out where your customers
number one hang out where your customers are if you’re unfamiliar with your
are if you’re unfamiliar with your
are if you’re unfamiliar with your target market then the first thing you
target market then the first thing you
target market then the first thing you need to do is start hanging out with
need to do is start hanging out with
need to do is start hanging out with them find out what keep them up at night
them find out what keep them up at night
them find out what keep them up at night and how you can help understand what a
and how you can help understand what a
and how you can help understand what a day in their life looks like and the
day in their life looks like and the
day in their life looks like and the struggles they go through the better you
struggles they go through the better you
struggles they go through the better you can speak their language and address
can speak their language and address
can speak their language and address their specific problems the more likely
their specific problems the more likely
their specific problems the more likely they’re going to want to work with you
they’re going to want to work with you
they’re going to want to work with you I’d start off flying and in person as
I’d start off flying and in person as
I’d start off flying and in person as much as possible so you can increase how
much as possible so you can increase how
much as possible so you can increase how fast you learn find out what events they
fast you learn find out what events they
fast you learn find out what events they go to and be there introduce yourself
go to and be there introduce yourself
go to and be there introduce yourself tell them what you do and get some
tell them what you do and get some
tell them what you do and get some practice with your pitch it’ll get
practice with your pitch it’ll get
practice with your pitch it’ll get better with each person you talk to as
better with each person you talk to as
better with each person you talk to as you learn about them and how they react
you learn about them and how they react
you learn about them and how they react to what you’re saying it shouldn’t take
to what you’re saying it shouldn’t take
to what you’re saying it shouldn’t take more than a few weeks to have a finely
more than a few weeks to have a finely
more than a few weeks to have a finely tuned message if you dedicate the time
tuned message if you dedicate the time
tuned message if you dedicate the time the going out and network game with your
the going out and network game with your
the going out and network game with your target audience number to partner up
target audience number to partner up
target audience number to partner up with connectors one of the fastest ways
with connectors one of the fastest ways
with connectors one of the fastest ways to grow a new business is to partner up
to grow a new business is to partner up
to grow a new business is to partner up find someone who’s already selling to
find someone who’s already selling to
find someone who’s already selling to your target market and find a good way
your target market and find a good way
your target market and find a good way to work together it’s typically not
to work together it’s typically not
to work together it’s typically not going to be a direct competitor although
going to be a direct competitor although
going to be a direct competitor although this is sometimes possible think about
this is sometimes possible think about
this is sometimes possible think about the buying cycle of your customer who do
the buying cycle of your customer who do
the buying cycle of your customer who do they go to and work with before they buy
they go to and work with before they buy
they go to and work with before they buy from you for example if you’re targeting
from you for example if you’re targeting
from you for example if you’re targeting young professionals think about the
young professionals think about the
young professionals think about the schools that just graduated from or the
schools that just graduated from or the
schools that just graduated from or the tailor’s a visit to get their new suits
tailor’s a visit to get their new suits
tailor’s a visit to get their new suits or trainers were teaching them skills to
or trainers were teaching them skills to
or trainers were teaching them skills to further their professional development
further their professional development
further their professional development anybody who already has your target
anybody who already has your target
anybody who already has your target market as a customer can be a great
market as a customer can be a great
market as a customer can be a great referral source for you but they have to
referral source for you but they have to
referral source for you but they have to know you exist pick up the phone sound
know you exist pick up the phone sound
know you exist pick up the phone sound at an email or go meet these people to
at an email or go meet these people to
at an email or go meet these people to see how you might be able to work
see how you might be able to work
see how you might be able to work together you can create a formal
together you can create a formal
together you can create a formal referral program where they earn money
referral program where they earn money
referral program where they earn money every time they pass a client to you or
every time they pass a client to you or
every time they pass a client to you or just leave it as an informal arrangement
just leave it as an informal arrangement
just leave it as an informal arrangement where you try to help each other out if
where you try to help each other out if
where you try to help each other out if they have clients who could use your
they have clients who could use your
they have clients who could use your services then they’re doing their
services then they’re doing their
services then they’re doing their clients a favor by referring them to you
clients a favor by referring them to you
clients a favor by referring them to you and it makes them look good as long as
and it makes them look good as long as
and it makes them look good as long as you do a good job of course
you do a good job of course
you do a good job of course number three be the expert this takes a
number three be the expert this takes a
number three be the expert this takes a little more time to get going but it’s
little more time to get going but it’s
little more time to get going but it’s even better when you can get ideal
even better when you can get ideal
even better when you can get ideal clients coming to you the best way to do
clients coming to you the best way to do
clients coming to you the best way to do this is to position yourself as an
this is to position yourself as an
this is to position yourself as an expert as entrepreneurs we should be
expert as entrepreneurs we should be
expert as entrepreneurs we should be experts at what we do and amongst the
experts at what we do and amongst the
experts at what we do and amongst the best in the world in our niche showcase
best in the world in our niche showcase
best in the world in our niche showcase your talents you should be the world’s
your talents you should be the world’s
your talents you should be the world’s leading expert on helping ambitious
leading expert on helping ambitious
leading expert on helping ambitious financial types fill in the blank with
financial types fill in the blank with
financial types fill in the blank with your pitch speak at events do interviews
your pitch speak at events do interviews
your pitch speak at events do interviews publish press releases make youtube
publish press releases make youtube
publish press releases make youtube videos we doubt thought leadership
videos we doubt thought leadership
videos we doubt thought leadership pieces blog craft related facebook posts
pieces blog craft related facebook posts
pieces blog craft related facebook posts and so on if an ambitious financial type
and so on if an ambitious financial type
and so on if an ambitious financial type in your city hasn’t heard of you it
in your city hasn’t heard of you it
in your city hasn’t heard of you it should be because they’re living under a
should be because they’re living under a
should be because they’re living under a rock don’t worry about massive exposure
rock don’t worry about massive exposure
rock don’t worry about massive exposure in national media yet just hone in on
in national media yet just hone in on
in national media yet just hone in on your local market and build your base
your local market and build your base
your local market and build your base get past the survival phase and then you
get past the survival phase and then you
get past the survival phase and then you can worry about taking over the world
can worry about taking over the world
can worry about taking over the world good luck Jason I hope this has helped
good luck Jason I hope this has helped
good luck Jason I hope this has helped and keep us posted with your progress
and keep us posted with your progress
and keep us posted with your progress thank you for joining me for another
thank you for joining me for another
thank you for joining me for another edition of ask Evan if you like the
edition of ask Evan if you like the
edition of ask Evan if you like the video you want to see more please give
video you want to see more please give
video you want to see more please give it a thumbs up below I would also love
it a thumbs up below I would also love
it a thumbs up below I would also love to hear we got to think if you want to
to hear we got to think if you want to
to hear we got to think if you want to get involved with the discussion on
get involved with the discussion on
get involved with the discussion on facebook and look forward to reading
facebook and look forward to reading
facebook and look forward to reading your comments into replying there so
your comments into replying there so
your comments into replying there so thank you and I’ll see you on the next
thank you and I’ll see you on the next
thank you and I’ll see you on the next episode
”
Be First to Comment