much rights in doing a typical pitch to a journalist or media channel seems
a journalist or media channel seems
a journalist or media channel seems boring have you ever done something
boring have you ever done something
boring have you ever done something unusual or creative to get coverage from
unusual or creative to get coverage from
unusual or creative to get coverage from the media um so I agree that sometimes
the media um so I agree that sometimes
the media um so I agree that sometimes it can get boring and if you think about
it can get boring and if you think about
it can get boring and if you think about it I think from the perspective of the
it I think from the perspective of the
it I think from the perspective of the reporters that you’re reaching out to
reporters that you’re reaching out to
reporters that you’re reaching out to right they are probably receiving
right they are probably receiving
right they are probably receiving hundreds if not thousands of media
hundreds if not thousands of media
hundreds if not thousands of media pitches emails a day with story ideas
pitches emails a day with story ideas
pitches emails a day with story ideas that quite honestly me talk to reporters
that quite honestly me talk to reporters
that quite honestly me talk to reporters they say the majority of them are junk
they say the majority of them are junk
they say the majority of them are junk so why not you know to your point make
so why not you know to your point make
so why not you know to your point make it a little bit more creative something
it a little bit more creative something
it a little bit more creative something that will grab their attention so one
that will grab their attention so one
that will grab their attention so one example that I have is last week was
example that I have is last week was
example that I have is last week was national customer service week I don’t
national customer service week I don’t
national customer service week I don’t know if you guys are familiar with it
know if you guys are familiar with it
know if you guys are familiar with it but here a pepper we are a leader or
but here a pepper we are a leader or
but here a pepper we are a leader or we’re bill leader in the ESP space for
we’re bill leader in the ESP space for
we’re bill leader in the ESP space for our customer solutions department right
our customer solutions department right
our customer solutions department right we’re known for having outstanding
we’re known for having outstanding
we’re known for having outstanding customer solutions so we basically we
customer solutions so we basically we
customer solutions so we basically we took national customer service week and
took national customer service week and
took national customer service week and the fact that we are a leader for
the fact that we are a leader for
the fact that we are a leader for customer service in our space and we
customer service in our space and we
customer service in our space and we turned that into basically a media idea
turned that into basically a media idea
turned that into basically a media idea things that we can share on our blogs
things that we can share on our blogs
things that we can share on our blogs and things like that but to bring some
and things like that but to bring some
and things like that but to bring some life to the story what we did was create
life to the story what we did was create
life to the story what we did was create a video and we created a video that
a video and we created a video that
a video and we created a video that showed our CEO and our COO talking about
showed our CEO and our COO talking about
showed our CEO and our COO talking about why we’re a leader in customers in
why we’re a leader in customers in
why we’re a leader in customers in customer service what we do here what
customer service what we do here what
customer service what we do here what customer service means here at a weber
customer service means here at a weber
customer service means here at a weber and then we also showed our CEO and our
and then we also showed our CEO and our
and then we also showed our CEO and our co l in the customer solutions
co l in the customer solutions
co l in the customer solutions department taking calls assisting
department taking calls assisting
department taking calls assisting customers and things like that and so
customers and things like that and so
customers and things like that and so what i did was i use that for my media
what i did was i use that for my media
what i did was i use that for my media pitching so it wasn’t just hey national
pitching so it wasn’t just hey national
pitching so it wasn’t just hey national customer service week is this week where
customer service week is this week where
customer service week is this week where a leader in customer service so consider
a leader in customer service so consider
a leader in customer service so consider an article from us no it’s those things
an article from us no it’s those things
an article from us no it’s those things plus here let me show you let me bring
plus here let me show you let me bring
plus here let me show you let me bring it to life for you you know and so
it to life for you you know and so
it to life for you you know and so that’s another way that just kind of mix
that’s another way that just kind of mix
that’s another way that just kind of mix things up for them and get a little bit
things up for them and get a little bit
things up for them and get a little bit creative another thing that I would also
creative another thing that I would also
creative another thing that I would also recommend speaking to the point of not
recommend speaking to the point of not
recommend speaking to the point of not just a basic couple sentence email
just a basic couple sentence email
just a basic couple sentence email create some visuals create infographics
create some visuals create infographics
create some visuals create infographics create videos like we said also if you
create videos like we said also if you
create videos like we said also if you have data to back up where you’re saying
have data to back up where you’re saying
have data to back up where you’re saying or to support where you are saying
or to support where you are saying
or to support where you are saying journalist love data so you know get
journalist love data so you know get
journalist love data so you know get creative with what
creative with what
creative with what with how you go about things and what
with how you go about things and what
with how you go about things and what you send to them to bring a story to
you send to them to bring a story to
you send to them to bring a story to life for them if it’s helping them do
life for them if it’s helping them do
life for them if it’s helping them do their job so I totally agree that
their job so I totally agree that
their job so I totally agree that getting creative is something that you
getting creative is something that you
getting creative is something that you should consider yeah when looking at
should consider yeah when looking at
should consider yeah when looking at that question I think of PT Barnum who
that question I think of PT Barnum who
that question I think of PT Barnum who used to have a circus and he answered an
used to have a circus and he answered an
used to have a circus and he answered an elephant to plow his fields just because
elephant to plow his fields just because
elephant to plow his fields just because the art is about PT Barnum that’s like a
the art is about PT Barnum that’s like a
the art is about PT Barnum that’s like a pig i right thing I love PT for now may
pig i right thing I love PT for now may
pig i right thing I love PT for now may I study up I study up I remember
I study up I study up I remember
I study up I study up I remember learning about it so ok well for those
learning about it so ok well for those
learning about it so ok well for those who don’t know the story there should be
who don’t know the story there should be
who don’t know the story there should be this train ride that would go in and and
this train ride that would go in and and
this train ride that would go in and and people would look at the train and they
people would look at the train and they
people would look at the train and they see this elephant plowing a field and it
see this elephant plowing a field and it
see this elephant plowing a field and it just caused he was a big he was all
just caused he was a big he was all
just caused he was a big he was all about the curiosity and people would
about the curiosity and people would
about the curiosity and people would then want to know like what’s happening
then want to know like what’s happening
then want to know like what’s happening here and he would always milk as much as
here and he would always milk as much as
here and he would always milk as much as he could from publicity but never the
he could from publicity but never the
he could from publicity but never the typical like boring pitches is always
typical like boring pitches is always
typical like boring pitches is always something different I think the modern
something different I think the modern
something different I think the modern day is like Richard Branson who drives
day is like Richard Branson who drives
day is like Richard Branson who drives to New York City on a tank and like jet
to New York City on a tank and like jet
to New York City on a tank and like jet skis in and repels down buildings and he
skis in and repels down buildings and he
skis in and repels down buildings and he makes big events out of things I haven’t
makes big events out of things I haven’t
makes big events out of things I haven’t done anything anywhere close to that I’m
done anything anywhere close to that I’m
done anything anywhere close to that I’m I think and mostly fighting are super
I think and mostly fighting are super
I think and mostly fighting are super boring and tame in comparison but there
boring and tame in comparison but there
boring and tame in comparison but there was a guest room to improve their the
was a guest room to improve their the
was a guest room to improve their the closest thing that I’ve done that was
closest thing that I’ve done that was
closest thing that I’ve done that was different was when I was just getting
different was when I was just getting
different was when I was just getting started this business I was what 22
started this business I was what 22
started this business I was what 22 years old and I felt like I was a
years old and I felt like I was a
years old and I felt like I was a no-name we did have a lot of credibility
no-name we did have a lot of credibility
no-name we did have a lot of credibility I was young people would look at me like
I was young people would look at me like
I was young people would look at me like what I’m gonna learn from this guy who’s
what I’m gonna learn from this guy who’s
what I’m gonna learn from this guy who’s too young so I put together what I call
too young so I put together what I call
too young so I put together what I call the guide to professional success and I
the guide to professional success and I
the guide to professional success and I contacted a whole bunch of really
contacted a whole bunch of really
contacted a whole bunch of really well-known font leaders like Anthony
well-known font leaders like Anthony
well-known font leaders like Anthony Robbins and brian tracy and Zig Ziglar
Robbins and brian tracy and Zig Ziglar
Robbins and brian tracy and Zig Ziglar and kind of the leaders at the time and
and kind of the leaders at the time and
and kind of the leaders at the time and got I said here I want to create this
got I said here I want to create this
got I said here I want to create this guy professional success I’m gonna have
guy professional success I’m gonna have
guy professional success I’m gonna have it as a free download up my website can
it as a free download up my website can
it as a free download up my website can i use this article and it was an article
i use this article and it was an article
i use this article and it was an article they had written from their newsletter
they had written from their newsletter
they had written from their newsletter online somewhere and i got permission
online somewhere and i got permission
online somewhere and i got permission from them to be able to use that article
from them to be able to use that article
from them to be able to use that article and i combine all of the articles
and i combine all of the articles
and i combine all of the articles together and then i added mine in there
together and then i added mine in there
together and then i added mine in there as well so there’s like evan with all of
as well so there’s like evan with all of
as well so there’s like evan with all of these big names and so it started adding
these big names and so it started adding
these big names and so it started adding kind of more instant credibility and
kind of more instant credibility and
kind of more instant credibility and people in the media picked up on it
people in the media picked up on it
people in the media picked up on it because it was kind of
because it was kind of
because it was kind of different so they’re interested in
different so they’re interested in
different so they’re interested in reading it sharing it and it got me my
reading it sharing it and it got me my
reading it sharing it and it got me my first kind of like hint of excitement
first kind of like hint of excitement
first kind of like hint of excitement from the media okay I think overall I’m
from the media okay I think overall I’m
from the media okay I think overall I’m pretty boring I name is a good challenge
pretty boring I name is a good challenge
pretty boring I name is a good challenge it’s a good challenge much to do
it’s a good challenge much to do
it’s a good challenge much to do something they need to write a tank
something they need to write a tank
something they need to write a tank through Toronto or something I think
through Toronto or something I think
through Toronto or something I think bigger bungee jump from the CN tower to
bigger bungee jump from the CN tower to
bigger bungee jump from the CN tower to support entrepreneurs or something
”
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