if you’re in a crowded marketplace and you want to stand out you want to win
you want to stand out you want to win
you want to stand out you want to win the clients then you need to find a way
the clients then you need to find a way
the clients then you need to find a way to be unique to be different so that you
to be unique to be different so that you
to be unique to be different so that you become a destination site where people
become a destination site where people
become a destination site where people will take longer to drive to you will
will take longer to drive to you will
will take longer to drive to you will spend more money with you because they
spend more money with you because they
spend more money with you because they want to do business with you over
want to do business with you over
want to do business with you over everybody else hi I’m Evan Carmichael
everybody else hi I’m Evan Carmichael
everybody else hi I’m Evan Carmichael I believe that hungry entrepreneurs
I believe that hungry entrepreneurs
I believe that hungry entrepreneurs deserve help and today I mention a
deserve help and today I mention a
deserve help and today I mention a question from a reader mega who wrote in
question from a reader mega who wrote in
question from a reader mega who wrote in hi Evan hope you’re doing good I want to
hi Evan hope you’re doing good I want to
hi Evan hope you’re doing good I want to thank you for all the inspiration
thank you for all the inspiration
thank you for all the inspiration articles you’ve mailed me thank you no
articles you’ve mailed me thank you no
articles you’ve mailed me thank you no problem it’s always really helped insert
problem it’s always really helped insert
problem it’s always really helped insert in a lot of ways long email basically
in a lot of ways long email basically
in a lot of ways long email basically she works at an agency and is
she works at an agency and is
she works at an agency and is representing a beauty salon and is
representing a beauty salon and is
representing a beauty salon and is trying to think of ways that the beauty
trying to think of ways that the beauty
trying to think of ways that the beauty salon can grow their business beauty
salon can grow their business beauty
salon can grow their business beauty salons competitive industry there’s a
salons competitive industry there’s a
salons competitive industry there’s a lot of beauty salons what you didn’t
lot of beauty salons what you didn’t
lot of beauty salons what you didn’t tell me here is about what is different
tell me here is about what is different
tell me here is about what is different about this beauty salon instead of
about this beauty salon instead of
about this beauty salon instead of fighting the battle that most beauty
fighting the battle that most beauty
fighting the battle that most beauty salons face which is either on price or
salons face which is either on price or
salons face which is either on price or on location or both right you’re
on location or both right you’re
on location or both right you’re competing with the other beauty salons
competing with the other beauty salons
competing with the other beauty salons in your area and people only go so far
in your area and people only go so far
in your area and people only go so far they pick the closest one or the
they pick the closest one or the
they pick the closest one or the cheapest one that’s not the game you
cheapest one that’s not the game you
cheapest one that’s not the game you want to play you have to be different
want to play you have to be different
want to play you have to be different what is so different about your beauty
what is so different about your beauty
what is so different about your beauty salon that will make people travel
salon that will make people travel
salon that will make people travel further and spend more money just to be
further and spend more money just to be
further and spend more money just to be with you
with you
with you why would somebody drive an hour to get
why would somebody drive an hour to get
why would somebody drive an hour to get to your beauty salon why would somebody
to your beauty salon why would somebody
to your beauty salon why would somebody pay five times as much as normal prices
pay five times as much as normal prices
pay five times as much as normal prices to be with you that’s what you need to
to be with you that’s what you need to
to be with you that’s what you need to figure out that’s your marketing that’s
figure out that’s your marketing that’s
figure out that’s your marketing that’s how you grow it you have to be known as
how you grow it you have to be known as
how you grow it you have to be known as the beauty salon that helps X helps
the beauty salon that helps X helps
the beauty salon that helps X helps these people help solve this problem
these people help solve this problem
these people help solve this problem what’s so special differently unique
what’s so special differently unique
what’s so special differently unique about you and that’s got to come across
about you and that’s got to come across
about you and that’s got to come across in all your marketing right when you
in all your marketing right when you
in all your marketing right when you write in an email to say I have a beauty
write in an email to say I have a beauty
write in an email to say I have a beauty salon it doesn’t tell me anything
salon it doesn’t tell me anything
salon it doesn’t tell me anything how many beauty salons are out there
how many beauty salons are out there
how many beauty salons are out there tons what’s your competition tons
tons what’s your competition tons
tons what’s your competition tons everybody’s doing the same thing the
everybody’s doing the same thing the
everybody’s doing the same thing the opportunity to stand out is tremendous
opportunity to stand out is tremendous
opportunity to stand out is tremendous there’s no differentiation between these
there’s no differentiation between these
there’s no differentiation between these guys it’s usually just who’s closest and
guys it’s usually just who’s closest and
guys it’s usually just who’s closest and you’re pulling from your local market
you’re pulling from your local market
you’re pulling from your local market and if there’s one that’s close to you
and if there’s one that’s close to you
and if there’s one that’s close to you then it’s whoever has the cheapest price
then it’s whoever has the cheapest price
then it’s whoever has the cheapest price typically you can’t play that game
typically you can’t play that game
typically you can’t play that game have to change it you need to be the
have to change it you need to be the
have to change it you need to be the only beauty salon that does a certain
only beauty salon that does a certain
only beauty salon that does a certain thing you’re the best in the world at it
thing you’re the best in the world at it
thing you’re the best in the world at it and people will drive an hour and spend
and people will drive an hour and spend
and people will drive an hour and spend five times as much money because they
five times as much money because they
five times as much money because they want to be with you so what is that that
want to be with you so what is that that
want to be with you so what is that that becomes the core of all your marketing
becomes the core of all your marketing
becomes the core of all your marketing word-of-mouth will spread like wildfire
word-of-mouth will spread like wildfire
word-of-mouth will spread like wildfire because people will tell their friends I
because people will tell their friends I
because people will tell their friends I went to this place because they do this
went to this place because they do this
went to this place because they do this that’s the hook you got to figure out
that’s the hook you got to figure out
that’s the hook you got to figure out and it can’t just be a marketing angle
and it can’t just be a marketing angle
and it can’t just be a marketing angle can’t just be a PR angle it’s got to be
can’t just be a PR angle it’s got to be
can’t just be a PR angle it’s got to be part of the business you have to
part of the business you have to
part of the business you have to genuinely do this you need to have that
genuinely do this you need to have that
genuinely do this you need to have that thing about your business that makes you
thing about your business that makes you
thing about your business that makes you stand out and it may already be there I
stand out and it may already be there I
stand out and it may already be there I don’t know about the owner I don’t know
don’t know about the owner I don’t know
don’t know about the owner I don’t know why they started their business I don’t
why they started their business I don’t
why they started their business I don’t know what makes them different what
know what makes them different what
know what makes them different what their passion is what else they could
their passion is what else they could
their passion is what else they could bring to the company but you have to
bring to the company but you have to
bring to the company but you have to figure that out you have to talk your
figure that out you have to talk your
figure that out you have to talk your client and figure that out because
client and figure that out because
client and figure that out because that’s going to be the best way to build
that’s going to be the best way to build
that’s going to be the best way to build the business and forget about the
the business and forget about the
the business and forget about the advertising and the radio eyes or
advertising and the radio eyes or
advertising and the radio eyes or marketing whatever you whatever else you
marketing whatever you whatever else you
marketing whatever you whatever else you had in mind those are all just band-aid
had in mind those are all just band-aid
had in mind those are all just band-aid solutions you’re fighting a losing game
solutions you’re fighting a losing game
solutions you’re fighting a losing game you have incremental growth tiny growth
you have incremental growth tiny growth
you have incremental growth tiny growth and you’ll spend a lot of money doing it
and you’ll spend a lot of money doing it
and you’ll spend a lot of money doing it the way to stand out is to be totally
the way to stand out is to be totally
the way to stand out is to be totally different
different
different be the best in the world at something
be the best in the world at something
be the best in the world at something and make it something that people will
and make it something that people will
and make it something that people will drive and spend more money to be with so
drive and spend more money to be with so
drive and spend more money to be with so figure out that angle let me know what
figure out that angle let me know what
figure out that angle let me know what it is good luck
it is good luck
it is good luck for those are you watching you liked the
for those are you watching you liked the
for those are you watching you liked the video please give it a thumbs up below
video please give it a thumbs up below
video please give it a thumbs up below always going to do more for you and I
always going to do more for you and I
always going to do more for you and I want to hear from you please leave a
want to hear from you please leave a
want to hear from you please leave a comment end of this video about this
comment end of this video about this
comment end of this video about this topic or question that you have for your
topic or question that you have for your
topic or question that you have for your own business and I’d love to try to
own business and I’d love to try to
own business and I’d love to try to answer it for you it really makes my
answer it for you it really makes my
answer it for you it really makes my morning every time I see comments come
morning every time I see comments come
morning every time I see comments come in so thank you guys and I’ll see you
in so thank you guys and I’ll see you
in so thank you guys and I’ll see you soon
soon
soon you
”
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