we have a call in from from arisha ideally when you start your business
ideally when you start your business
ideally when you start your business you’re going to have a clear set of your
you’re going to have a clear set of your
you’re going to have a clear set of your core values I’m wondering though if
core values I’m wondering though if
core values I’m wondering though if you’ve ever navigated not necessarily
you’ve ever navigated not necessarily
you’ve ever navigated not necessarily when your values change but when they
when your values change but when they
when your values change but when they refine and when they focus and what I’m
refine and when they focus and what I’m
refine and when they focus and what I’m thinking about specifically as an
thinking about specifically as an
thinking about specifically as an example is like you know the oprah
example is like you know the oprah
example is like you know the oprah winfrey show it started out doing a lot
winfrey show it started out doing a lot
winfrey show it started out doing a lot of kind of shocked TV and more
of kind of shocked TV and more
of kind of shocked TV and more controversial tabloid topics and then
controversial tabloid topics and then
controversial tabloid topics and then it’s at some point right in the process
it’s at some point right in the process
it’s at some point right in the process she had a value that just refined and
she had a value that just refined and
she had a value that just refined and she’s like I’m not going to do any more
she’s like I’m not going to do any more
she’s like I’m not going to do any more shock TV I want to only focus on content
shock TV I want to only focus on content
shock TV I want to only focus on content that will bring light into people’s
that will bring light into people’s
that will bring light into people’s lives but there’s a transition in that
lives but there’s a transition in that
lives but there’s a transition in that process that I am wondering um if you
process that I am wondering um if you
process that I am wondering um if you can speak to when you know when you are
can speak to when you know when you are
can speak to when you know when you are personally experiencing that maybe
personally experiencing that maybe
personally experiencing that maybe change in conviction how do you
change in conviction how do you
change in conviction how do you transition in a way that not only just
transition in a way that not only just
transition in a way that not only just honors that change in yourself but like
honors that change in yourself but like
honors that change in yourself but like honors your customers honors your team
honors your customers honors your team
honors your customers honors your team that’s pretty much my question so what
that’s pretty much my question so what
that’s pretty much my question so what I’d say mission is is fundamentally
I’d say mission is is fundamentally
I’d say mission is is fundamentally number one is typically I’d say most
number one is typically I’d say most
number one is typically I’d say most businesses I look out there have the
businesses I look out there have the
businesses I look out there have the same core values when they start is when
same core values when they start is when
same core values when they start is when they’re 10 years old 15 years old 20
they’re 10 years old 15 years old 20
they’re 10 years old 15 years old 20 years old and the core values around you
years old and the core values around you
years old and the core values around you know we call out integrity customers
know we call out integrity customers
know we call out integrity customers first they’re never going to change what
first they’re never going to change what
first they’re never going to change what the subtle nuance is of what problem
the subtle nuance is of what problem
the subtle nuance is of what problem you’re solving for customers or why
you’re solving for customers or why
you’re solving for customers or why you’re not going to ball out a part for
you’re not going to ball out a part for
you’re not going to ball out a part for the customers or product innovation
the customers or product innovation
the customers or product innovation that’s going to changing the time and we
that’s going to changing the time and we
that’s going to changing the time and we you know I’m just totally crazy I
you know I’m just totally crazy I
you know I’m just totally crazy I challenge myself the team one of our
challenge myself the team one of our
challenge myself the team one of our balances around sort of um sort of
balances around sort of um sort of
balances around sort of um sort of revolutionized in the business for our
revolutionized in the business for our
revolutionized in the business for our customers so we should never sit still
customers so we should never sit still
customers so we should never sit still we should never be happy with the status
we should never be happy with the status
we should never be happy with the status quo but the core values never change um
quo but the core values never change um
quo but the core values never change um and I think it’s interesting I I just
and I think it’s interesting I I just
and I think it’s interesting I I just interviewed someone a senior role as say
interviewed someone a senior role as say
interviewed someone a senior role as say age and the other the other company he
age and the other the other company he
age and the other the other company he was interviewed by content in the name
was interviewed by content in the name
was interviewed by content in the name is probably unfair but it was a tobacco
is probably unfair but it was a tobacco
is probably unfair but it was a tobacco company and I just said well how come
company and I just said well how come
company and I just said well how come you kind of interview with us where
you kind of interview with us where
you kind of interview with us where we’re really passionate about our values
we’re really passionate about our values
we’re really passionate about our values and our integrity and then you’re
and our integrity and then you’re
and our integrity and then you’re interviewing the tobacco come you know I
interviewing the tobacco come you know I
interviewing the tobacco come you know I you know people want to go and kill
you know people want to go and kill
you know people want to go and kill themselves as their choice and I respect
themselves as their choice and I respect
themselves as their choice and I respect that however where you going to spend to
that however where you going to spend to
that however where you going to spend to that you know when you get a work when
that you know when you get a work when
that you know when you get a work when you’re an entrepreneur you spend in 230
you’re an entrepreneur you spend in 230
you’re an entrepreneur you spend in 230 of conscious life hope through people
of conscious life hope through people
of conscious life hope through people you love colleagues you respect
you love colleagues you respect
you love colleagues you respect customers that you’re going to make
customers that you’re going to make
customers that you’re going to make raving fans and you’re going to make a
raving fans and you’re going to make a
raving fans and you’re going to make a difference to the world and I think I do
difference to the world and I think I do
difference to the world and I think I do think there for you know so call out i
think there for you know so call out i
think there for you know so call out i think the Millennials guys like you a
think the Millennials guys like you a
think the Millennials guys like you a much more conscious of that moral
much more conscious of that moral
much more conscious of that moral compass and i think sadly in the past
compass and i think sadly in the past
compass and i think sadly in the past people have compromised their moral
people have compromised their moral
people have compromised their moral compass and and ended up working in
compass and and ended up working in
compass and and ended up working in companies who had no heart so I I don’t
companies who had no heart so I I don’t
companies who had no heart so I I don’t from a company point of view from the
from a company point of view from the
from a company point of view from the entrepreneurs point of view I’d really
entrepreneurs point of view I’d really
entrepreneurs point of view I’d really advise you that establish things that
advise you that establish things that
advise you that establish things that will last the test of time in terms of
will last the test of time in terms of
will last the test of time in terms of um and then build them out yeah Brandon
um and then build them out yeah Brandon
um and then build them out yeah Brandon around and have recruitment when you do
around and have recruitment when you do
around and have recruitment when you do you know sit down and have reviews you
you know sit down and have reviews you
you know sit down and have reviews you call them out their part they become
call them out their part they become
call them out their part they become part of what you are and then it and
part of what you are and then it and
part of what you are and then it and then as the market change the
then as the market change the
then as the market change the opportunity changes as you evolve and
opportunity changes as you evolve and
opportunity changes as you evolve and you kind of grew up then you can take a
you kind of grew up then you can take a
you kind of grew up then you can take a bunch of wherever you sit in that but
bunch of wherever you sit in that but
bunch of wherever you sit in that but the core bunny is always probably stay
the core bunny is always probably stay
the core bunny is always probably stay yeah to answer that question about Oprah
yeah to answer that question about Oprah
yeah to answer that question about Oprah you know as you see Oprah evolved I feel
you know as you see Oprah evolved I feel
you know as you see Oprah evolved I feel like she just became more and more
like she just became more and more
like she just became more and more self-confident and more and more
self-confident and more and more
self-confident and more and more trusting and who she was and not trying
trusting and who she was and not trying
trusting and who she was and not trying to be what other people wanted her to be
to be what other people wanted her to be
to be what other people wanted her to be right so you can do this shock and awe
right so you can do this shock and awe
right so you can do this shock and awe campaign and and you know boyfriend
campaign and and you know boyfriend
campaign and and you know boyfriend stabs girlfriend on air or whatever I’m
stabs girlfriend on air or whatever I’m
stabs girlfriend on air or whatever I’m gonna get you some ratings but I feel
gonna get you some ratings but I feel
gonna get you some ratings but I feel like that wasn’t truly her if you watch
like that wasn’t truly her if you watch
like that wasn’t truly her if you watch Oprah she’s all about heart right like
Oprah she’s all about heart right like
Oprah she’s all about heart right like Oprah really cares about people
Oprah really cares about people
Oprah really cares about people genuinely like he lit it radiates but
genuinely like he lit it radiates but
genuinely like he lit it radiates but her earlier stuff
her earlier stuff
her earlier stuff it’s very formal almost corporate you
it’s very formal almost corporate you
it’s very formal almost corporate you know it’s like it that true Oprah is not
know it’s like it that true Oprah is not
know it’s like it that true Oprah is not coming out and I think I mean we have
coming out and I think I mean we have
coming out and I think I mean we have the larger be able to watch her over
the larger be able to watch her over
the larger be able to watch her over such a long period of time you see her
such a long period of time you see her
such a long period of time you see her progression to becoming much more
progression to becoming much more
progression to becoming much more comfortable being herself and sharing
comfortable being herself and sharing
comfortable being herself and sharing that and I think as she shared more
that and I think as she shared more
that and I think as she shared more that’s what really got like the hard
that’s what really got like the hard
that’s what really got like the hard core audience and that grew so big for
core audience and that grew so big for
core audience and that grew so big for her right that’s why her influence
her right that’s why her influence
her right that’s why her influence became so powerful is because she was
became so powerful is because she was
became so powerful is because she was just honest and true to herself and then
just honest and true to herself and then
just honest and true to herself and then shared that with the world uh uh whereas
shared that with the world uh uh whereas
shared that with the world uh uh whereas you know the people who followed her
you know the people who followed her
you know the people who followed her that that shock style and she went off
that that shock style and she went off
that that shock style and she went off and did something else those guys never
and did something else those guys never
and did something else those guys never built that following right you just seen
built that following right you just seen
built that following right you just seen coming on the seed like the latest jab
coming on the seed like the latest jab
coming on the seed like the latest jab the latest stabbing the latest whatever
the latest stabbing the latest whatever
the latest stabbing the latest whatever and then they’re off to see the next
and then they’re off to see the next
and then they’re off to see the next show where they don’t develop that
show where they don’t develop that
show where they don’t develop that intense relationship and so I think for
intense relationship and so I think for
intense relationship and so I think for you one for the people watching the way
you one for the people watching the way
you one for the people watching the way they get there faster is just have the
they get there faster is just have the
they get there faster is just have the confidence to be who you are sooner and
confidence to be who you are sooner and
confidence to be who you are sooner and Express that and I know it’s hard
Express that and I know it’s hard
Express that and I know it’s hard because people judge you when you’re
because people judge you when you’re
because people judge you when you’re going to get hater comments and i know
going to get hater comments and i know
going to get hater comments and i know you do stuff on youtube and there’s
you do stuff on youtube and there’s
you do stuff on youtube and there’s always going to be people who hate on
always going to be people who hate on
always going to be people who hate on what you’re doing and that that can
what you’re doing and that that can
what you’re doing and that that can sting in a bad way to the point we’re
sting in a bad way to the point we’re
sting in a bad way to the point we’re like you don’t want to do anything
like you don’t want to do anything
like you don’t want to do anything anymore but i think if you have the
anymore but i think if you have the
anymore but i think if you have the skills and you have the ability to make
skills and you have the ability to make
skills and you have the ability to make it a positive impact on the world then
it a positive impact on the world then
it a positive impact on the world then you have the responsibility to do it and
you have the responsibility to do it and
you have the responsibility to do it and and I know you do you have great talents
and I know you do you have great talents
and I know you do you have great talents and I’ve seen some of your videos and
and I’ve seen some of your videos and
and I’ve seen some of your videos and you know we’ve been connected for a
you know we’ve been connected for a
you know we’ve been connected for a while like joining them all the hangouts
while like joining them all the hangouts
while like joining them all the hangouts everything um just being more genuine
everything um just being more genuine
everything um just being more genuine more you like raw uh your raw self and
more you like raw uh your raw self and
more you like raw uh your raw self and trust that people will like that and not
trust that people will like that and not
trust that people will like that and not worry about what other people are saying
worry about what other people are saying
worry about what other people are saying um that’s if you watch Oprah in my
um that’s if you watch Oprah in my
um that’s if you watch Oprah in my opinion that’s the evolution of Oprah
opinion that’s the evolution of Oprah
opinion that’s the evolution of Oprah and that’s how she build up her audience
and that’s how she build up her audience
and that’s how she build up her audience so you can do it to your raw self yeah
so you can do it to your raw self yeah
so you can do it to your raw self yeah we let final thing over with I think
we let final thing over with I think
we let final thing over with I think with service we absolutely
with service we absolutely
with service we absolutely league but the thing about authenticity
league but the thing about authenticity
league but the thing about authenticity is also vulnerability and I think over
is also vulnerability and I think over
is also vulnerability and I think over it showing herself I think great leaders
it showing herself I think great leaders
it showing herself I think great leaders just a very vulnerable at points in time
just a very vulnerable at points in time
just a very vulnerable at points in time and that means people gravitate over and
and that means people gravitate over and
and that means people gravitate over and her core mission and values as Evan says
her core mission and values as Evan says
her core mission and values as Evan says I think you’ve been consistent right
I think you’ve been consistent right
I think you’ve been consistent right from the get-go right to now awesome
from the get-go right to now awesome
from the get-go right to now awesome thank you guys well thanks for calling
thank you guys well thanks for calling
thank you guys well thanks for calling in
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