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How to grow a consulting business – Ask Evan


hi I’m Evan Carmichael welcome to

hi I’m Evan Carmichael welcome to another edition of ask Evan today I’m

another edition of ask Evan today I’m

another edition of ask Evan today I’m gonna answer a question from one of our

gonna answer a question from one of our

gonna answer a question from one of our readers whose name is Petrus they wrote

readers whose name is Petrus they wrote

readers whose name is Petrus they wrote insane I’ve opened a consulting business

insane I’ve opened a consulting business

insane I’ve opened a consulting business and assisting students with their

and assisting students with their

and assisting students with their assignments tutoring research projects

assignments tutoring research projects

assignments tutoring research projects I’m running it from home because I don’t

I’m running it from home because I don’t

I’m running it from home because I don’t have enough funds to run the classroom

have enough funds to run the classroom

have enough funds to run the classroom in an office I want your assistance on

in an office I want your assistance on

in an office I want your assistance on how to grow this business I have a

how to grow this business I have a

how to grow this business I have a passion to assist students who can’t

passion to assist students who can’t

passion to assist students who can’t help themselves with your assistance

help themselves with your assistance

help themselves with your assistance I’ve become a greater consultant so

I’ve become a greater consultant so

I’ve become a greater consultant so thanks for the question Petrus great

thanks for the question Petrus great

thanks for the question Petrus great question and I applaud you for starting

question and I applaud you for starting

question and I applaud you for starting small starting out of your home it’s

small starting out of your home it’s

small starting out of your home it’s it’s easy to spend money right anybody

it’s easy to spend money right anybody

it’s easy to spend money right anybody can go spend money you can take out all

can go spend money you can take out all

can go spend money you can take out all your savings and go get an office and

your savings and go get an office and

your savings and go get an office and get a classroom and spend spend spend

get a classroom and spend spend spend

get a classroom and spend spend spend and quickly be out of business because

and quickly be out of business because

and quickly be out of business because you spent all your money and you have

you spent all your money and you have

you spent all your money and you have nothing coming in so I always recommend

nothing coming in so I always recommend

nothing coming in so I always recommend as much as possible to start small

as much as possible to start small

as much as possible to start small bringing customers slowly build that up

bringing customers slowly build that up

bringing customers slowly build that up and then as you see that something’s

and then as you see that something’s

and then as you see that something’s working you can invest more money into

working you can invest more money into

working you can invest more money into it so I hate spending money till I make

it so I hate spending money till I make

it so I hate spending money till I make you money so you’re ready on the right

you money so you’re ready on the right

you money so you’re ready on the right path with the right mindset that’s great

path with the right mindset that’s great

path with the right mindset that’s great it’s also awesome to hear your passion

it’s also awesome to hear your passion

it’s also awesome to hear your passion for a lot of entrepreneurs start a

for a lot of entrepreneurs start a

for a lot of entrepreneurs start a business just trying to make money and

business just trying to make money and

business just trying to make money and they don’t have a strong passion for it

they don’t have a strong passion for it

they don’t have a strong passion for it you really have to love what you do

you really have to love what you do

you really have to love what you do because you’re gonna go through some

because you’re gonna go through some

because you’re gonna go through some major heartbreak and hurdles before you

major heartbreak and hurdles before you

major heartbreak and hurdles before you reach success so you got to have that

reach success so you got to have that

reach success so you got to have that passion for it to stick with it in terms

passion for it to stick with it in terms

passion for it to stick with it in terms of your business I don’t know what level

of your business I don’t know what level

of your business I don’t know what level of students you’re selling to it’s the

of students you’re selling to it’s the

of students you’re selling to it’s the student marketing can be really hard to

student marketing can be really hard to

student marketing can be really hard to sell to because love them don’t have the

sell to because love them don’t have the

sell to because love them don’t have the money so you might end up trying to sell

money so you might end up trying to sell

money so you might end up trying to sell to the parents if they’re younger

to the parents if they’re younger

to the parents if they’re younger students for shirts it’s to the parents

students for shirts it’s to the parents

students for shirts it’s to the parents it’s a slightly different customer what

it’s a slightly different customer what

it’s a slightly different customer what I try to figure out is you could have

I try to figure out is you could have

I try to figure out is you could have your private one-on-one students which

your private one-on-one students which

your private one-on-one students which is great and they’ll probably be some

is great and they’ll probably be some

is great and they’ll probably be some upper limit on how much you could charge

upper limit on how much you could charge

upper limit on how much you could charge for it you might want to consider going

for it you might want to consider going

for it you might want to consider going into getting groups of students together

into getting groups of students together

into getting groups of students together so it reduces the cost for them and I

so it reduces the cost for them and I

so it reduces the cost for them and I can also make you a little bit more

can also make you a little bit more

can also make you a little bit more money so how that can even be out of

money so how that can even be out of

money so how that can even be out of your home or could even be out of a

your home or could even be out of a

your home or could even be out of a coffee shop if you get three or four

coffee shop if you get three or four

coffee shop if you get three or four students and then slowly try to build

students and then slowly try to build

students and then slowly try to build that up for students it’s great because

that up for students it’s great because

that up for students it’s great because it can be repeat business right so

it can be repeat business right so

it can be repeat business right so how long somebody says 54 but if they’re

how long somebody says 54 but if they’re

how long somebody says 54 but if they’re going through university you know it

going through university you know it

going through university you know it could be four or five years if they go

could be four or five years if they go

could be four or five years if they go through high school again you know three

through high school again you know three

through high school again you know three four years going through that so they

four years going through that so they

four years going through that so they could stay with you for a long time you

could stay with you for a long time you

could stay with you for a long time you have to show that you care about them

have to show that you care about them

have to show that you care about them that you’re providing outstanding

that you’re providing outstanding

that you’re providing outstanding service and a lot of times it’ll grow

service and a lot of times it’ll grow

service and a lot of times it’ll grow through word of mouth which is an

through word of mouth which is an

through word of mouth which is an awesome way to be able to build your

awesome way to be able to build your

awesome way to be able to build your business but you have to give them

business but you have to give them

business but you have to give them something to talk about

something to talk about

something to talk about right you have to deliver results for

right you have to deliver results for

right you have to deliver results for them they have to be seen improvements

them they have to be seen improvements

them they have to be seen improvements and they have to really like coming to

and they have to really like coming to

and they have to really like coming to you and feeling like you’re really

you and feeling like you’re really

you and feeling like you’re really solving a problem for them it’s great

solving a problem for them it’s great

solving a problem for them it’s great you have the passion for it that

you have the passion for it that

you have the passion for it that definitely helps if you find ways to

definitely helps if you find ways to

definitely helps if you find ways to really go beyond above and beyond

really go beyond above and beyond

really go beyond above and beyond provide awesome service you’re gonna get

provide awesome service you’re gonna get

provide awesome service you’re gonna get them talking to their friends to their

them talking to their friends to their

them talking to their friends to their parents and coming back to you to keep

parents and coming back to you to keep

parents and coming back to you to keep signing up with you and you know

signing up with you and you know

signing up with you and you know bringing their there Collier they’re

bringing their there Collier they’re

bringing their there Collier they’re their classmates along with them so

their classmates along with them so

their classmates along with them so that’s that’s one way to start growing

that’s that’s one way to start growing

that’s that’s one way to start growing it you’ll find that with a lot of

it you’ll find that with a lot of

it you’ll find that with a lot of service businesses like this there is

service businesses like this there is

service businesses like this there is some upper end that you could charge for

some upper end that you could charge for

some upper end that you could charge for your prices and at some point you will

your prices and at some point you will

your prices and at some point you will be tapped out so it’s are you

be tapped out so it’s are you

be tapped out so it’s are you comfortable building this business as a

comfortable building this business as a

comfortable building this business as a one-man show and it’s just you and you

one-man show and it’s just you and you

one-man show and it’s just you and you have your roster of thirty students I

have your roster of thirty students I

have your roster of thirty students I don’t know how many you can support a

don’t know how many you can support a

don’t know how many you can support a lot of that is easy to grow through

lot of that is easy to grow through

lot of that is easy to grow through word-of-mouth you know you get some

word-of-mouth you know you get some

word-of-mouth you know you get some students they tell their friends you

students they tell their friends you

students they tell their friends you might do some you know fliers at the

might do some you know fliers at the

might do some you know fliers at the schools but that is usually not too

schools but that is usually not too

schools but that is usually not too challenging to build up if you provide

challenging to build up if you provide

challenging to build up if you provide in a really good service

in a really good service

in a really good service it may take it you know a number of

it may take it you know a number of

it may take it you know a number of months to get it going but the costs are

months to get it going but the costs are

months to get it going but the costs are low because you’re running out at home

low because you’re running out at home

low because you’re running out at home it’s a service based business that’s

it’s a service based business that’s

it’s a service based business that’s just your time so you don’t have to

just your time so you don’t have to

just your time so you don’t have to spend a lot of money to build this

spend a lot of money to build this

spend a lot of money to build this business up you’ll get to the point

business up you’ll get to the point

business up you’ll get to the point where you’re tapped out you know you

where you’re tapped out you know you

where you’re tapped out you know you can’t handle more students yourself you

can’t handle more students yourself you

can’t handle more students yourself you can try increasing your prices which is

can try increasing your prices which is

can try increasing your prices which is a great strategy and the more you can

a great strategy and the more you can

a great strategy and the more you can brand yourself as an expert and have a

brand yourself as an expert and have a

brand yourself as an expert and have a method so instead of just saying I’m

method so instead of just saying I’m

method so instead of just saying I’m gonna be tutoring you and help you with

gonna be tutoring you and help you with

gonna be tutoring you and help you with your assignments you say you know I have

your assignments you say you know I have

your assignments you say you know I have this eight step process that I go

this eight step process that I go

this eight step process that I go through and that’s how you separate

through and that’s how you separate

through and that’s how you separate yourself from all the other tutors out

yourself from all the other tutors out

yourself from all the other tutors out there so the the petrous way is to go

there so the the petrous way is to go

there so the the petrous way is to go through these eight steps and the more

through these eight steps and the more

through these eight steps and the more you can brand yourself and have that

you can brand yourself and have that

you can brand yourself and have that methodology the easier it’s going to be

methodology the easier it’s going to be

methodology the easier it’s going to be for you to be seen as a greater expert

for you to be seen as a greater expert

for you to be seen as a greater expert in a better

in a better

in a better than everybody else so you need to find

than everybody else so you need to find

than everybody else so you need to find that way to separate and differentiate

that way to separate and differentiate

that way to separate and differentiate yourself from all the other tutors out

yourself from all the other tutors out

yourself from all the other tutors out there so that will help you start

there so that will help you start

there so that will help you start increasing your prices but you still be

increasing your prices but you still be

increasing your prices but you still be at the point where you’re doing

at the point where you’re doing

at the point where you’re doing everything yourself so the question

everything yourself so the question

everything yourself so the question becomes how to expand beyond that so

becomes how to expand beyond that so

becomes how to expand beyond that so your couple options one could be the

your couple options one could be the

your couple options one could be the group classes so you have multiple

group classes so you have multiple

group classes so you have multiple people in a room and two could be to

people in a room and two could be to

people in a room and two could be to have a tutor under you so is there a way

have a tutor under you so is there a way

have a tutor under you so is there a way to build this business and build enough

to build this business and build enough

to build this business and build enough margin into it so that it could run

margin into it so that it could run

margin into it so that it could run without you being there so you know

without you being there so you know

without you being there so you know you’re charging X for your services and

you’re charging X for your services and

you’re charging X for your services and you have a tutor who you’ve hired we

you have a tutor who you’ve hired we

you have a tutor who you’ve hired we were charging you know less – and you’re

were charging you know less – and you’re

were charging you know less – and you’re making the difference on the profit and

making the difference on the profit and

making the difference on the profit and that’s a very common challenge a lot of

that’s a very common challenge a lot of

that’s a very common challenge a lot of service based businesses it’s a great

service based businesses it’s a great

service based businesses it’s a great way to get started because you’re making

way to get started because you’re making

way to get started because you’re making money and you’re not spending a lot of

money and you’re not spending a lot of

money and you’re not spending a lot of money where products you have physical

money where products you have physical

money where products you have physical costs but it can be really hard to

costs but it can be really hard to

costs but it can be really hard to expand it because it’s still selling

expand it because it’s still selling

expand it because it’s still selling your time for money so once you get past

your time for money so once you get past

your time for money so once you get past that point you may get frustrated and

that point you may get frustrated and

that point you may get frustrated and you want to think about how do I build

you want to think about how do I build

you want to think about how do I build this beyond myself how can I build a

this beyond myself how can I build a

this beyond myself how can I build a model where I have enough revenue coming

model where I have enough revenue coming

model where I have enough revenue coming in to be able to support another tutor

in to be able to support another tutor

in to be able to support another tutor even part-time so that I can build this

even part-time so that I can build this

even part-time so that I can build this business and continue to grow it now you

business and continue to grow it now you

business and continue to grow it now you may not have that ambition it may be

may not have that ambition it may be

may not have that ambition it may be fine you know you want to have your

fine you know you want to have your

fine you know you want to have your roster of students it’s always going to

roster of students it’s always going to

roster of students it’s always going to be you your one-man show and that’s

be you your one-man show and that’s

be you your one-man show and that’s great and there’s nothing wrong with

great and there’s nothing wrong with

great and there’s nothing wrong with that really the secret to making that

that really the secret to making that

that really the secret to making that work is just provide an awesome service

work is just provide an awesome service

work is just provide an awesome service getting the word of mouth going find in

getting the word of mouth going find in

getting the word of mouth going find in a way to separate yourself from all the

a way to separate yourself from all the

a way to separate yourself from all the other tutors and doing some light

other tutors and doing some light

other tutors and doing some light marketing even in the form of just some

marketing even in the form of just some

marketing even in the form of just some fliers that’s a school and you should

fliers that’s a school and you should

fliers that’s a school and you should get enough people over a number of

get enough people over a number of

get enough people over a number of months to want to sign up with you and

months to want to sign up with you and

months to want to sign up with you and stick with you right if the students

stick with you right if the students

stick with you right if the students aren’t staying with you then there’s a

aren’t staying with you then there’s a

aren’t staying with you then there’s a problem with your service but once you

problem with your service but once you

problem with your service but once you get a student hopefully they stay with

get a student hopefully they stay with

get a student hopefully they stay with you for a year or longer because you’re

you for a year or longer because you’re

you for a year or longer because you’re providing awesome service and they’ll

providing awesome service and they’ll

providing awesome service and they’ll tell their friends and you’ll keep

tell their friends and you’ll keep

tell their friends and you’ll keep getting more people coming in the bigger

getting more people coming in the bigger

getting more people coming in the bigger challenge comes and trying to expand the

challenge comes and trying to expand the

challenge comes and trying to expand the business beyond yourself and building a

business beyond yourself and building a

business beyond yourself and building a model where you can support having

model where you can support having

model where you can support having somebody under you and still be able to

somebody under you and still be able to

somebody under you and still be able to make enough money to support yourself so

make enough money to support yourself so

make enough money to support yourself so hopefully it gives you a few things to

hopefully it gives you a few things to

hopefully it gives you a few things to think about

think about

think about I love again that you’re starting small

I love again that you’re starting small

I love again that you’re starting small starting from home keep the cost low and

starting from home keep the cost low and

starting from home keep the cost low and that

that

that you’re really passionate about this and

you’re really passionate about this and

you’re really passionate about this and and hopefully willing to go through all

and hopefully willing to go through all

and hopefully willing to go through all the hurdles that it’s going to take to

the hurdles that it’s going to take to

the hurdles that it’s going to take to get that business to the next step so

get that business to the next step so

get that business to the next step so thanks for watching everybody if you

thanks for watching everybody if you

thanks for watching everybody if you like the video please give it a thumbs

like the video please give it a thumbs

like the video please give it a thumbs up below makes me to do more of these

up below makes me to do more of these

up below makes me to do more of these for you and if you have a comment about

for you and if you have a comment about

for you and if you have a comment about this video or you have a question about

this video or you have a question about

this video or you have a question about your own business feel free to leave it

your own business feel free to leave it

your own business feel free to leave it below I always read those I love seeing

below I always read those I love seeing

below I always read those I love seeing them and I’d hopefully can make a video

them and I’d hopefully can make a video

them and I’d hopefully can make a video for you as well if you have a question

for you as well if you have a question

for you as well if you have a question so thank you and I’ll see you on the

so thank you and I’ll see you on the

so thank you and I’ll see you on the next episode

”

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