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How to EXECUTE on your idea – Evan and @SKellyCEO


question from Kim Yuna who’s saying for

question from Kim Yuna who’s saying for me executions my Mount Everest because

me executions my Mount Everest because

me executions my Mount Everest because I’m starting out on my own so you know

I’m starting out on my own so you know

I’m starting out on my own so you know what advice do you have for solo

what advice do you have for solo

what advice do you have for solo entrepreneurs we’re having trouble

entrepreneurs we’re having trouble

entrepreneurs we’re having trouble executing on their ideas because you

executing on their ideas because you

executing on their ideas because you have to do everything from CEO to

have to do everything from CEO to

have to do everything from CEO to janitor in their company yeah I think

janitor in their company yeah I think

janitor in their company yeah I think you know if you work in adding a home or

you know if you work in adding a home or

you know if you work in adding a home or whatever you’re an entrepreneur key

whatever you’re an entrepreneur key

whatever you’re an entrepreneur key thing is structure discipline and

thing is structure discipline and

thing is structure discipline and routine so kind of even get out of your

routine so kind of even get out of your

routine so kind of even get out of your pajamas get downstairs get your

pajamas get downstairs get your

pajamas get downstairs get your breakfast get up early get every day

breakfast get up early get every day

breakfast get up early get every day just almost imagine you’re working in an

just almost imagine you’re working in an

just almost imagine you’re working in an office creating a business from from the

office creating a business from from the

office creating a business from from the get-go so and then from that I think

get-go so and then from that I think

get-go so and then from that I think it’s all about the bass Rex execution

it’s all about the bass Rex execution

it’s all about the bass Rex execution bias traction so come up with your idea

bias traction so come up with your idea

bias traction so come up with your idea that’s good enough test drive it with

that’s good enough test drive it with

that’s good enough test drive it with the community that you want to market

the community that you want to market

the community that you want to market and sell it to you can do that you know

and sell it to you can do that you know

and sell it to you can do that you know a number of different ways you could

a number of different ways you could

a number of different ways you could kind of go down to the local coffee

kind of go down to the local coffee

kind of go down to the local coffee store if it’s kind of consumer idea you

store if it’s kind of consumer idea you

store if it’s kind of consumer idea you could do it with your friends but the

could do it with your friends but the

could do it with your friends but the most important thing is get your idea in

most important thing is get your idea in

most important thing is get your idea in the market place if it’s a product or a

the market place if it’s a product or a

the market place if it’s a product or a service start actually getting your

service start actually getting your

service start actually getting your first customer and it’s almost like Evan

first customer and it’s almost like Evan

first customer and it’s almost like Evan when I go back and I was in the startup

when I go back and I was in the startup

when I go back and I was in the startup into California as an angel investor

into California as an angel investor

into California as an angel investor there’s momentous times especially if

there’s momentous times especially if

there’s momentous times especially if you’re on your own you need to celebrate

you’re on your own you need to celebrate

you’re on your own you need to celebrate because sometimes you can have down base

because sometimes you can have down base

because sometimes you can have down base it can be depressing so you know it’s

it can be depressing so you know it’s

it can be depressing so you know it’s like the first time you get your product

like the first time you get your product

like the first time you get your product to market celebrate it you know open up

to market celebrate it you know open up

to market celebrate it you know open up a bottle of spring water or something

a bottle of spring water or something

a bottle of spring water or something like that whatever you want to do when

like that whatever you want to do when

like that whatever you want to do when you win your first customer celebrate it

you win your first customer celebrate it

you win your first customer celebrate it savor the moment and remember those kind

savor the moment and remember those kind

savor the moment and remember those kind of milestones when you get your

of milestones when you get your

of milestones when you get your hundredth customer when you get you know

hundredth customer when you get you know

hundredth customer when you get you know a customer repeat referral where they

a customer repeat referral where they

a customer repeat referral where they recommend you to other customers

recommend you to other customers

recommend you to other customers celebrate these things because that

celebrate these things because that

celebrate these things because that gives you great spirit it galvanizes

gives you great spirit it galvanizes

gives you great spirit it galvanizes your energy and it reinforces your ideas

your energy and it reinforces your ideas

your energy and it reinforces your ideas and then once you’ve got customers I

and then once you’ve got customers I

and then once you’ve got customers I mean it’s all about test drive in their

mean it’s all about test drive in their

mean it’s all about test drive in their feedback build feedback into your model

feedback build feedback into your model

feedback build feedback into your model from day one so that you’re always

from day one so that you’re always

from day one so that you’re always innovating you’re your price almost like

innovating you’re your price almost like

innovating you’re your price almost like with people what I’d say I’m Evan this

with people what I’d say I’m Evan this

with people what I’d say I’m Evan this is pretty crazy there are people the

is pretty crazy there are people the

is pretty crazy there are people the minimum standard has got to be better

minimum standard has got to be better

minimum standard has got to be better than the best of our competitors and

than the best of our competitors and

than the best of our competitors and it’s the same with

it’s the same with

it’s the same with products so as soon as you see

products so as soon as you see

products so as soon as you see competitors trying to eat your lunch and

competitors trying to eat your lunch and

competitors trying to eat your lunch and ketchup you’ve got a leapfrog to the

ketchup you’ve got a leapfrog to the

ketchup you’ve got a leapfrog to the next level and just think that will be

next level and just think that will be

next level and just think that will be good enough for the next 90 days because

good enough for the next 90 days because

good enough for the next 90 days because in 90 days time I guarantee you need to

in 90 days time I guarantee you need to

in 90 days time I guarantee you need to leapfrog to the next level again it’s

leapfrog to the next level again it’s

leapfrog to the next level again it’s just a constant relentless innovation I

just a constant relentless innovation I

just a constant relentless innovation I love it I love it I love the passion

love it I love it I love the passion

love it I love it I love the passion come on it’s great thinking about you

come on it’s great thinking about you

come on it’s great thinking about you know being a solo entrepreneur one thing

know being a solo entrepreneur one thing

know being a solo entrepreneur one thing that I would encourage you to ask

that I would encourage you to ask

that I would encourage you to ask yourself every day is what’s the highest

yourself every day is what’s the highest

yourself every day is what’s the highest value that I can bring to my business

value that I can bring to my business

value that I can bring to my business and carve out time for what I call CEO

and carve out time for what I call CEO

and carve out time for what I call CEO time where you’re not just putting out

time where you’re not just putting out

time where you’re not just putting out fires and reacting but you’re purposely

fires and reacting but you’re purposely

fires and reacting but you’re purposely planning what you want to do to grow

planning what you want to do to grow

planning what you want to do to grow your business at least 90 minutes every

your business at least 90 minutes every

your business at least 90 minutes every day of CEO time on big-picture stuff to

day of CEO time on big-picture stuff to

day of CEO time on big-picture stuff to help you grow otherwise you’re just

help you grow otherwise you’re just

help you grow otherwise you’re just gonna stay on the treadmill and in terms

gonna stay on the treadmill and in terms

gonna stay on the treadmill and in terms of celebrate I love that point I

of celebrate I love that point I

of celebrate I love that point I remember when I was first starting out

remember when I was first starting out

remember when I was first starting out and then had you know eating beans for

and then had you know eating beans for

and then had you know eating beans for lunch every day and making $300 a month

lunch every day and making $300 a month

lunch every day and making $300 a month when we had something big happen we

when we had something big happen we

when we had something big happen we would go to McDonald’s and we would

would go to McDonald’s and we would

would go to McDonald’s and we would celebrate with french fries not of not a

celebrate with french fries not of not a

celebrate with french fries not of not a whole meal because we didn’t have the

whole meal because we didn’t have the

whole meal because we didn’t have the budget for but just french fries and

budget for but just french fries and

budget for but just french fries and that was our tradition of going out hey

that was our tradition of going out hey

that was our tradition of going out hey we got a new sale let’s go get some

we got a new sale let’s go get some

we got a new sale let’s go get some french fries so it doesn’t have to be a

french fries so it doesn’t have to be a

french fries so it doesn’t have to be a big expensive party celebration you know

big expensive party celebration you know

big expensive party celebration you know just just taking the time out to

just just taking the time out to

just just taking the time out to celebrate is super valuable important

celebrate is super valuable important

celebrate is super valuable important because it’s hard to stay motivated

because it’s hard to stay motivated

because it’s hard to stay motivated sometimes as an entrepreneur and those

sometimes as an entrepreneur and those

sometimes as an entrepreneur and those little things can make a big big impact

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