how to delight customers my goal is to delight my own family of customers just
delight my own family of customers just
delight my own family of customers just like my dad did for his Lu at your hand
like my dad did for his Lu at your hand
like my dad did for his Lu at your hand founder of last minute training Lu at
founder of last minute training Lu at
founder of last minute training Lu at your hand had a problem he’s in a boring
your hand had a problem he’s in a boring
your hand had a problem he’s in a boring industry Luise company last minute
industry Luise company last minute
industry Luise company last minute training sells training for office
training sells training for office
training sells training for office workers most people don’t think about
workers most people don’t think about
workers most people don’t think about training until they need it and it’s
training until they need it and it’s
training until they need it and it’s really hard to get people excited and
really hard to get people excited and
really hard to get people excited and talking about it most people see
talking about it most people see
talking about it most people see training as a necessary evil
training as a necessary evil
training as a necessary evil not something to look forward to when
not something to look forward to when
not something to look forward to when was the last time you went around
was the last time you went around
was the last time you went around telling everyone you know about that
telling everyone you know about that
telling everyone you know about that amazing excel training you just can’t
amazing excel training you just can’t
amazing excel training you just can’t wait to take exactly but with my help we
wait to take exactly but with my help we
wait to take exactly but with my help we realize that he doesn’t really sell
realize that he doesn’t really sell
realize that he doesn’t really sell training he sells the experience of
training he sells the experience of
training he sells the experience of being delighted his one word is delight
being delighted his one word is delight
being delighted his one word is delight and he built his entire business around
and he built his entire business around
and he built his entire business around it he delights his customers by actually
it he delights his customers by actually
it he delights his customers by actually caring about them can his team research
caring about them can his team research
caring about them can his team research and know more about all the training
and know more about all the training
and know more about all the training options available than any other
options available than any other
options available than any other competitor so he can give the best
competitor so he can give the best
competitor so he can give the best recommendations to his clients he knows
recommendations to his clients he knows
recommendations to his clients he knows which training providers deliver the
which training providers deliver the
which training providers deliver the highest quality training for each
highest quality training for each
highest quality training for each subject area who is least likely the
subject area who is least likely the
subject area who is least likely the cancer plastid and who has the best
cancer plastid and who has the best
cancer plastid and who has the best learning environment for his customers
learning environment for his customers
learning environment for his customers he often books people in the course ago
he often books people in the course ago
he often books people in the course ago he makes less money because it’s the
he makes less money because it’s the
he makes less money because it’s the right thing for the clients when he
right thing for the clients when he
right thing for the clients when he interviews new staff members he first
interviews new staff members he first
interviews new staff members he first looks at whether they have an attitude
looks at whether they have an attitude
looks at whether they have an attitude of delighting people before he looked at
of delighting people before he looked at
of delighting people before he looked at their skills experience or references in
their skills experience or references in
their skills experience or references in his marketing he shows a picture of his
his marketing he shows a picture of his
his marketing he shows a picture of his baby son smiling because he wants people
baby son smiling because he wants people
baby son smiling because he wants people to feel delighted when they see his ad
to feel delighted when they see his ad
to feel delighted when they see his ad the results when I first met Louie and
the results when I first met Louie and
the results when I first met Louie and he joined my mastermind group he had
he joined my mastermind group he had
he joined my mastermind group he had just an idea on paper it was a pure
just an idea on paper it was a pure
just an idea on paper it was a pure startup fast forward a few years and
startup fast forward a few years and
startup fast forward a few years and Louie now has an office a team branding
Louie now has an office a team branding
Louie now has an office a team branding client tells over 10,000 training
client tells over 10,000 training
client tells over 10,000 training classes and is booked almost 10 million
classes and is booked almost 10 million
classes and is booked almost 10 million dollars in business he’s making money
dollars in business he’s making money
dollars in business he’s making money and making an impact so I asked Lee to
and making an impact so I asked Lee to
and making an impact so I asked Lee to share how he found his one word
share how he found his one word
share how he found his one word it was over 20 years ago but I can still
it was over 20 years ago but I can still
it was over 20 years ago but I can still remember it like it was yesterday I woke
remember it like it was yesterday I woke
remember it like it was yesterday I woke up on Christmas morning wondering where
up on Christmas morning wondering where
up on Christmas morning wondering where Dad was he was gone because it was cold
Dad was he was gone because it was cold
Dad was he was gone because it was cold outside I mean really cold like 50 below
outside I mean really cold like 50 below
outside I mean really cold like 50 below and another family needed him to come
and another family needed him to come
and another family needed him to come fix their broken furnace he was the
fix their broken furnace he was the
fix their broken furnace he was the furnace repairman and these were his
furnace repairman and these were his
furnace repairman and these were his customers dad always went above and
customers dad always went above and
customers dad always went above and beyond to help a customer even if they
beyond to help a customer even if they
beyond to help a customer even if they were total strangers especially on
were total strangers especially on
were total strangers especially on Christmas this wasn’t the first or last
Christmas this wasn’t the first or last
Christmas this wasn’t the first or last holiday without him dad hated seeing
holiday without him dad hated seeing
holiday without him dad hated seeing people suffering I could tell you story
people suffering I could tell you story
people suffering I could tell you story after story where he aimed to bring joy
after story where he aimed to bring joy
after story where he aimed to bring joy and relief to the people around him in
and relief to the people around him in
and relief to the people around him in every moment often at his own expense or
every moment often at his own expense or
every moment often at his own expense or his family and now I understand we were
his family and now I understand we were
his family and now I understand we were all family to him every person now my
all family to him every person now my
all family to him every person now my goal is to delight my own family of
goal is to delight my own family of
goal is to delight my own family of customers just like my dad did for his I
customers just like my dad did for his I
customers just like my dad did for his I can’t help it it’s ingrained in me it’s
can’t help it it’s ingrained in me it’s
can’t help it it’s ingrained in me it’s part of my DNA and let’s be honest you
part of my DNA and let’s be honest you
part of my DNA and let’s be honest you probably rarely think of scheduling
probably rarely think of scheduling
probably rarely think of scheduling training as a delightful experience in
training as a delightful experience in
training as a delightful experience in reality is probably a huge headache most
reality is probably a huge headache most
reality is probably a huge headache most of our clients tell us they would
of our clients tell us they would
of our clients tell us they would previously spend hours and hours
previously spend hours and hours
previously spend hours and hours researching and then booking and
researching and then booking and
researching and then booking and managing multiple vendors for a variety
managing multiple vendors for a variety
managing multiple vendors for a variety of different training classes only to
of different training classes only to
of different training classes only to get inadequate or even canceled classes
get inadequate or even canceled classes
get inadequate or even canceled classes we screen the vendors and trainers for
we screen the vendors and trainers for
we screen the vendors and trainers for quality making sure we understand your
quality making sure we understand your
quality making sure we understand your needs to get you the right training plus
needs to get you the right training plus
needs to get you the right training plus we negotiate the deal for you our staffs
we negotiate the deal for you our staffs
we negotiate the deal for you our staffs can often find you the right training
can often find you the right training
can often find you the right training class in minutes where it might take you
class in minutes where it might take you
class in minutes where it might take you days to complete the search for the
days to complete the search for the
days to complete the search for the right class on your own I built an
right class on your own I built an
right class on your own I built an entire team made up of people who just
entire team made up of people who just
entire team made up of people who just like my dad will bend over backwards to
like my dad will bend over backwards to
like my dad will bend over backwards to delight you it wouldn’t matter what kind
delight you it wouldn’t matter what kind
delight you it wouldn’t matter what kind of business I’m in my number one
of business I’m in my number one
of business I’m in my number one priority would still be to delight my
priority would still be to delight my
priority would still be to delight my customers
”
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