and we are alive so what were we bought into another live hangout super excited
into another live hangout super excited
into another live hangout super excited to be here with you today to talk about
to be here with you today to talk about
to be here with you today to talk about how to convert more of your your leads
how to convert more of your your leads
how to convert more of your your leads your prospects into customers and
your prospects into customers and
your prospects into customers and clients and I’m really excited to have a
clients and I’m really excited to have a
clients and I’m really excited to have a special guest with me today Michael from
special guest with me today Michael from
special guest with me today Michael from Aweber who is in charge of all of their
Aweber who is in charge of all of their
Aweber who is in charge of all of their data and analysis and helping
data and analysis and helping
data and analysis and helping entrepreneurs basically figure out the
entrepreneurs basically figure out the
entrepreneurs basically figure out the science and conversion Michael welcome
science and conversion Michael welcome
science and conversion Michael welcome aboard Thank You outlet i really
aboard Thank You outlet i really
aboard Thank You outlet i really appreciate you having me he’s rocking
appreciate you having me he’s rocking
appreciate you having me he’s rocking the the aweber hat because it’s
the the aweber hat because it’s
the the aweber hat because it’s Christmas time I’m liking it so we
Christmas time I’m liking it so we
Christmas time I’m liking it so we already have a ton of questions that
already have a ton of questions that
already have a ton of questions that came in but before getting to the
came in but before getting to the
came in but before getting to the questions I wanted to just get a quick
questions I wanted to just get a quick
questions I wanted to just get a quick overview from you what your thoughts are
overview from you what your thoughts are
overview from you what your thoughts are your approach is how can people get more
your approach is how can people get more
your approach is how can people get more client and convert them better by using
client and convert them better by using
client and convert them better by using data and analysis right amp mean that’s
data and analysis right amp mean that’s
data and analysis right amp mean that’s what I’ll charged with Herod Aweber and
what I’ll charged with Herod Aweber and
what I’ll charged with Herod Aweber and what we do is you’d think that it’s it’s
almost analysis paralysis type of thing
almost analysis paralysis type of thing but really each each piece information
but really each each piece information
but really each each piece information that you collect including every single
that you collect including every single
that you collect including every single piece and know that you get is just
piece and know that you get is just
piece and know that you get is just another step closer to getting to a
another step closer to getting to a
another step closer to getting to a conversion I mean things we look at our
conversion I mean things we look at our
conversion I mean things we look at our acquisition cancellations we use those
acquisition cancellations we use those
acquisition cancellations we use those type type of information to help us lead
type type of information to help us lead
type type of information to help us lead into churn rates lifetime values
into churn rates lifetime values
into churn rates lifetime values retention rates these are the type of
retention rates these are the type of
retention rates these are the type of metrics I’m looking at all day long and
metrics I’m looking at all day long and
metrics I’m looking at all day long and other individual kpi’s we break it down
other individual kpi’s we break it down
other individual kpi’s we break it down by channel even down to the add content
by channel even down to the add content
by channel even down to the add content of the UTM parameter I mean everything
of the UTM parameter I mean everything
of the UTM parameter I mean everything that we look at is essential to helping
that we look at is essential to helping
that we look at is essential to helping us get closer to our customers
us get closer to our customers
us get closer to our customers understanding what our customers need I
understanding what our customers need I
understanding what our customers need I love it and for those of you who may not
love it and for those of you who may not
love it and for those of you who may not be as familiar with Aweber we’ve been
be as familiar with Aweber we’ve been
be as familiar with Aweber we’ve been doing this series for a number of months
doing this series for a number of months
doing this series for a number of months now it’s an email marketing software
now it’s an email marketing software
now it’s an email marketing software it’s a comfort of I’ve use for the past
it’s a comfort of I’ve use for the past
it’s a comfort of I’ve use for the past ten plus years for all my email
ten plus years for all my email
ten plus years for all my email marketing and so we’ll talk about email
marketing and so we’ll talk about email
marketing and so we’ll talk about email marketing and conversion and the
marketing and conversion and the
marketing and conversion and the strategies and the science behind it can
strategies and the science behind it can
strategies and the science behind it can apply to any conversion engine and so
apply to any conversion engine and so
apply to any conversion engine and so we’re excited to take your questions
we’re excited to take your questions
we’re excited to take your questions that be able to help you work through
that be able to help you work through
that be able to help you work through the process so let’s get to the
the process so let’s get to the
the process so let’s get to the questions the first one came in from
questions the first one came in from
questions the first one came in from Dennis what is the most successful path
Dennis what is the most successful path
Dennis what is the most successful path to take a customer from signing up for
to take a customer from signing up for
to take a customer from signing up for your email list to converting them to a
your email list to converting them to a
your email list to converting them to a paying customer is there
paying customer is there
paying customer is there certain path the process you take that
certain path the process you take that
certain path the process you take that makes the entire transition simple and
makes the entire transition simple and
makes the entire transition simple and painless for the customer well that is a
painless for the customer well that is a
painless for the customer well that is a great question and the answer that is
great question and the answer that is
great question and the answer that is unfortunately no there’s never one
unfortunately no there’s never one
unfortunately no there’s never one single path that works for everyone to
single path that works for everyone to
single path that works for everyone to help you flesh out that path or figure
help you flesh out that path or figure
help you flesh out that path or figure out what that path maybe it takes a lot
out what that path maybe it takes a lot
out what that path maybe it takes a lot of testing and it takes a lot of
of testing and it takes a lot of
of testing and it takes a lot of tracking of what campaigns you’re using
tracking of what campaigns you’re using
tracking of what campaigns you’re using or what channels you’re using so i can
or what channels you’re using so i can
or what channels you’re using so i can tell you from my personal experience you
tell you from my personal experience you
tell you from my personal experience you know working here at a weber is there’s
know working here at a weber is there’s
know working here at a weber is there’s never going to be a single path we
never going to be a single path we
never going to be a single path we consider you know are a top number one
consider you know are a top number one
consider you know are a top number one way of going what we do is we take
way of going what we do is we take
way of going what we do is we take different approaches to different
different approaches to different
different approaches to different campaigns to different target audiences
campaigns to different target audiences
campaigns to different target audiences different channels and what we do at
different channels and what we do at
different channels and what we do at that point is we’ll start seeing what
that point is we’ll start seeing what
that point is we’ll start seeing what the success is based on our acquisition
the success is based on our acquisition
the success is based on our acquisition or our turn our attention so I’d love to
or our turn our attention so I’d love to
or our turn our attention so I’d love to say that yes is the path that works best
say that yes is the path that works best
say that yes is the path that works best for everybody but unfortunately i can
for everybody but unfortunately i can
for everybody but unfortunately i can never tell that to you so it takes a lot
never tell that to you so it takes a lot
never tell that to you so it takes a lot of testing it takes a lot of information
of testing it takes a lot of information
of testing it takes a lot of information yeah and dennis thank you for that
yeah and dennis thank you for that
yeah and dennis thank you for that strong lead opening question there uh I
strong lead opening question there uh I
strong lead opening question there uh I feel like so many entrepreneurs were
feel like so many entrepreneurs were
feel like so many entrepreneurs were told they need a list right everybody
told they need a list right everybody
told they need a list right everybody says you need to get an email list and
says you need to get an email list and
says you need to get an email list and it’s often one of the biggest regrets
it’s often one of the biggest regrets
it’s often one of the biggest regrets for a lot of online marketers is that
for a lot of online marketers is that
for a lot of online marketers is that they wish they had started sooner with
they wish they had started sooner with
they wish they had started sooner with having a list uh but then you have a
having a list uh but then you have a
having a list uh but then you have a list of what do you do with it right
list of what do you do with it right
list of what do you do with it right like how do you I think a lot of
like how do you I think a lot of
like how do you I think a lot of entrepreneurs make the mistake of i’m
entrepreneurs make the mistake of i’m
entrepreneurs make the mistake of i’m just going to blast out promotions all
just going to blast out promotions all
just going to blast out promotions all day long and is that yeah I mean it’s
day long and is that yeah I mean it’s
day long and is that yeah I mean it’s best way the best way to do is actually
best way the best way to do is actually
best way the best way to do is actually segment that list right so you want to
segment that list right so you want to
segment that list right so you want to be smarter about the content that you’re
be smarter about the content that you’re
be smarter about the content that you’re sending out that offers it’s not going
sending out that offers it’s not going
sending out that offers it’s not going to relate back to everybody else so when
to relate back to everybody else so when
to relate back to everybody else so when you’re collecting that list and this is
you’re collecting that list and this is
you’re collecting that list and this is for anyone who’s starting with email
for anyone who’s starting with email
for anyone who’s starting with email marketing or looking to start an email
marketing or looking to start an email
marketing or looking to start an email list is um we have certain features and
list is um we have certain features and
list is um we have certain features and functions within our product that you
functions within our product that you
functions within our product that you can categorize them right so you can
can categorize them right so you can
can categorize them right so you can look at maybe they like a certain
look at maybe they like a certain
look at maybe they like a certain cupcake if you’re into pastries or
cupcake if you’re into pastries or
cupcake if you’re into pastries or they’re certain movies they love to talk
they’re certain movies they love to talk
they’re certain movies they love to talk about if you’re doing some kind of
about if you’re doing some kind of
about if you’re doing some kind of review that’s the best way of segmenting
review that’s the best way of segmenting
review that’s the best way of segmenting out your list at first and just
out your list at first and just
out your list at first and just understanding what their specific
understanding what their specific
understanding what their specific interest is and moving from there yeah
interest is and moving from there yeah
interest is and moving from there yeah and I think it just with a general email
and I think it just with a general email
and I think it just with a general email marketing strategy is providing content
marketing strategy is providing content
marketing strategy is providing content and building a relationship first you
and building a relationship first you
and building a relationship first you don’t you don’t walk up to somebody who
don’t you don’t walk up to somebody who
don’t you don’t walk up to somebody who you just met and you know ask them to
you just met and you know ask them to
you just met and you know ask them to marry you right yeah I hope nothing
marry you right yeah I hope nothing
marry you right yeah I hope nothing developer relationship right go on dates
developer relationship right go on dates
developer relationship right go on dates you get to know them and then
you get to know them and then
you get to know them and then you need to do with your customers who
you need to do with your customers who
you need to do with your customers who the people on your email list they may
the people on your email list they may
the people on your email list they may come because they you know saw some free
come because they you know saw some free
come because they you know saw some free download you had or they write a post on
download you had or they write a post on
download you had or they write a post on your blog or they like something about
your blog or they like something about
your blog or they like something about you but maybe not ready to buy yet this
you but maybe not ready to buy yet this
you but maybe not ready to buy yet this is your chance to develop an ongoing
is your chance to develop an ongoing
is your chance to develop an ongoing relationship with them and you know one
relationship with them and you know one
relationship with them and you know one of the great things about a weber is the
of the great things about a weber is the
of the great things about a weber is the autoresponder sequence that you can
autoresponder sequence that you can
autoresponder sequence that you can automatically send emails every week or
automatically send emails every week or
automatically send emails every week or every three days or whatever time
every three days or whatever time
every three days or whatever time interval you want to build a
interval you want to build a
interval you want to build a relationship with them and offer them
relationship with them and offer them
relationship with them and offer them lots of value before you start selling
lots of value before you start selling
lots of value before you start selling anything so you could test it obviously
anything so you could test it obviously
anything so you could test it obviously right that’s the point of using data and
right that’s the point of using data and
right that’s the point of using data and analytics just like you can test all the
analytics just like you can test all the
analytics just like you can test all the things seven that’s what it is yeah so
things seven that’s what it is yeah so
things seven that’s what it is yeah so if i was looking at like a successful
if i was looking at like a successful
if i was looking at like a successful path to take a customer the question was
path to take a customer the question was
path to take a customer the question was from signing up to email is to convert
from signing up to email is to convert
from signing up to email is to convert into the pain customer i look at an
into the pain customer i look at an
into the pain customer i look at an autoresponder sequence that was full of
autoresponder sequence that was full of
autoresponder sequence that was full of value that establish you as the expert
value that establish you as the expert
value that establish you as the expert that you know you’re talking about that
that you know you’re talking about that
that you know you’re talking about that you’re credible and then after that
you’re credible and then after that
you’re credible and then after that sequence is through you can have a sales
sequence is through you can have a sales
sequence is through you can have a sales pitch a call to action once they know
pitch a call to action once they know
pitch a call to action once they know you like you trust you right cool next
you like you trust you right cool next
you like you trust you right cool next up was Rodney who’s asking is there a
up was Rodney who’s asking is there a
up was Rodney who’s asking is there a blueprint to all of this converting
blueprint to all of this converting
blueprint to all of this converting customers is there a blueprint he wants
customers is there a blueprint he wants
customers is there a blueprint he wants to using an say what’s the blueprint I’d
to using an say what’s the blueprint I’d
to using an say what’s the blueprint I’d love to say that could give everybody be
love to say that could give everybody be
love to say that could give everybody be easy answer I mean for for if we’re
easy answer I mean for for if we’re
easy answer I mean for for if we’re looking from start to finish you know
looking from start to finish you know
looking from start to finish you know we’re looking for ways of converting
we’re looking for ways of converting
we’re looking for ways of converting them more pretty much relates back to
them more pretty much relates back to
them more pretty much relates back to the to the very first answer the very
the to the very first answer the very
the to the very first answer the very first question that we got and that’s
first question that we got and that’s
first question that we got and that’s you know first you know cultivate your
you know first you know cultivate your
you know first you know cultivate your list try to figure out who your
list try to figure out who your
list try to figure out who your customers are what they’re doing if
customers are what they’re doing if
customers are what they’re doing if you’re in the e-commerce what are they
you’re in the e-commerce what are they
you’re in the e-commerce what are they spending it on even more importantly I
spending it on even more importantly I
spending it on even more importantly I think I said this in the beginning of
think I said this in the beginning of
think I said this in the beginning of the the Q&A was remember every no or
the the Q&A was remember every no or
the the Q&A was remember every no or every drop off during that that order
every drop off during that that order
every drop off during that that order path is just another way of you getting
path is just another way of you getting
path is just another way of you getting closer to the next person so you want to
closer to the next person so you want to
closer to the next person so you want to make sure that you’re not only looking
make sure that you’re not only looking
make sure that you’re not only looking at what successful you got to take a
at what successful you got to take a
at what successful you got to take a good hard look at what wasn’t successful
good hard look at what wasn’t successful
good hard look at what wasn’t successful in moving from there yeah and I mean
in moving from there yeah and I mean
in moving from there yeah and I mean this is general advice but I think if
this is general advice but I think if
this is general advice but I think if you look at an overall blueprint and
you look at an overall blueprint and
you look at an overall blueprint and especially in terms of converting people
especially in terms of converting people
especially in terms of converting people converting leads to customers I’ve been
converting leads to customers I’ve been
converting leads to customers I’ve been looking at what is your sales engine
looking at what is your sales engine
looking at what is your sales engine right so the other thing you want to
right so the other thing you want to
right so the other thing you want to make a sale back that up to how do
make a sale back that up to how do
make a sale back that up to how do people find out about your company so
people find out about your company so
people find out about your company so maybe it’s you know before the sale
maybe it’s you know before the sale
maybe it’s you know before the sale the newsletter and then before the
the newsletter and then before the
the newsletter and then before the newsletter comes your social media and
newsletter comes your social media and
newsletter comes your social media and your content marketing in you know
your content marketing in you know
your content marketing in you know advertising that you’re doing and
advertising that you’re doing and
advertising that you’re doing and networking events right if that’s your
networking events right if that’s your
networking events right if that’s your fun all of these things are generally
fun all of these things are generally
fun all of these things are generally attention Josh go to the website dress
attention Josh go to the website dress
attention Josh go to the website dress rooms of the newsletter drive people to
rooms of the newsletter drive people to
rooms of the newsletter drive people to buy then when you understand your sales
buy then when you understand your sales
buy then when you understand your sales funnel then you can figure out okay how
funnel then you can figure out okay how
funnel then you can figure out okay how do i optimize everything right how do i
do i optimize everything right how do i
do i optimize everything right how do i increase my newsletter open rates in
increase my newsletter open rates in
increase my newsletter open rates in click-through rates and how do i get
click-through rates and how do i get
click-through rates and how do i get more people from facebook to then sign
more people from facebook to then sign
more people from facebook to then sign up for my newsletter right i guess i’ll
up for my newsletter right i guess i’ll
up for my newsletter right i guess i’ll use letter to my website or from my
use letter to my website or from my
use letter to my website or from my newsletter to my order page that’s
newsletter to my order page that’s
newsletter to my order page that’s there’s the type of things want to make
there’s the type of things want to make
there’s the type of things want to make sure you’re watching constantly right so
sure you’re watching constantly right so
sure you’re watching constantly right so you pack it out you have a yeah dinner
you pack it out you have a yeah dinner
you pack it out you have a yeah dinner that you want to make a sale that’s what
that you want to make a sale that’s what
that you want to make a sale that’s what you’re trying to do as an entrepreneur
you’re trying to do as an entrepreneur
you’re trying to do as an entrepreneur what are all the steps that somebody has
what are all the steps that somebody has
what are all the steps that somebody has to go through to get to that sale and
to go through to get to that sale and
to go through to get to that sale and then how can you use data to optimize
then how can you use data to optimize
then how can you use data to optimize each step along the way right so I guess
each step along the way right so I guess
each step along the way right so I guess the first step would be you know gather
the first step would be you know gather
the first step would be you know gather your leads so you can either get your
your leads so you can either get your
your leads so you can either get your leads from sending out certain pieces of
leads from sending out certain pieces of
leads from sending out certain pieces of content maybe you’re using pay per click
content maybe you’re using pay per click
content maybe you’re using pay per click or you know starts engine optimization
or you know starts engine optimization
or you know starts engine optimization something along those lines that you’re
something along those lines that you’re
something along those lines that you’re cultivating a list you’re cultivating a
cultivating a list you’re cultivating a
cultivating a list you’re cultivating a group of leads that you’re going to go
group of leads that you’re going to go
group of leads that you’re going to go out and you’re going to target now with
out and you’re going to target now with
out and you’re going to target now with those leads the next step is trying to
those leads the next step is trying to
those leads the next step is trying to figure out how you’re going to convert
figure out how you’re going to convert
figure out how you’re going to convert them into a customer so that’s kind of
them into a customer so that’s kind of
them into a customer so that’s kind of cultivating your leads you’re going to
cultivating your leads you’re going to
cultivating your leads you’re going to want to figure out who your customers
want to figure out who your customers
want to figure out who your customers are what they like to what your spending
are what they like to what your spending
are what they like to what your spending habits are if you can get an information
habits are if you can get an information
habits are if you can get an information I mean Google Analytics if no one in the
I mean Google Analytics if no one in the
I mean Google Analytics if no one in the group is actually looking at this there
group is actually looking at this there
group is actually looking at this there is a ton of demographic information
is a ton of demographic information
is a ton of demographic information showing you down even if they’re like
showing you down even if they’re like
showing you down even if they’re like movie lovers or if they’re how long
movie lovers or if they’re how long
movie lovers or if they’re how long their age group sex demographics things
their age group sex demographics things
their age group sex demographics things like that but you want to start looking
like that but you want to start looking
like that but you want to start looking at that information understanding who
at that information understanding who
at that information understanding who your customer base is um one says Lisa
your customer base is um one says Lisa
your customer base is um one says Lisa cultivated then you want to start doing
cultivated then you want to start doing
cultivated then you want to start doing your campaigns right so you can start
your campaigns right so you can start
your campaigns right so you can start looking at doing like I said before
looking at doing like I said before
looking at doing like I said before Facebook Ads if that’s something that’s
Facebook Ads if that’s something that’s
Facebook Ads if that’s something that’s that’s relative to you if you’re looking
that’s relative to you if you’re looking
that’s relative to you if you’re looking into an email email marketing of course
into an email email marketing of course
into an email email marketing of course if you want to start doing any type of
if you want to start doing any type of
if you want to start doing any type of email marketing group out to them and
email marketing group out to them and
email marketing group out to them and then Mitch make sure you’re tagging them
then Mitch make sure you’re tagging them
then Mitch make sure you’re tagging them and seeing how successful you’re doing
and seeing how successful you’re doing
and seeing how successful you’re doing cool live from the audience get your
cool live from the audience get your
cool live from the audience get your eyes ribbon to say before talking in
eyes ribbon to say before talking in
eyes ribbon to say before talking in depth can you do a brief clear
depth can you do a brief clear
depth can you do a brief clear definition of what churn rate means oh
definition of what churn rate means oh
definition of what churn rate means oh sure that’s not a problem sojourn ray
sure that’s not a problem sojourn ray
sure that’s not a problem sojourn ray is the most simplistic way of saying
is the most simplistic way of saying
is the most simplistic way of saying turn rate is all of your cancellations
turn rate is all of your cancellations
turn rate is all of your cancellations and we’ll say given month right so if i
and we’ll say given month right so if i
and we’ll say given month right so if i have a from the first of the 31st of a
have a from the first of the 31st of a
have a from the first of the 31st of a month how many cancellations you have
month how many cancellations you have
month how many cancellations you have there you take that as a numerator I’m /
there you take that as a numerator I’m /
there you take that as a numerator I’m / your total active so your whole customer
your total active so your whole customer
your total active so your whole customer base your whole customer universe that’s
base your whole customer universe that’s
base your whole customer universe that’s going to give you a churn rate and what
going to give you a churn rate and what
going to give you a churn rate and what churn rates meant to do is just give you
churn rates meant to do is just give you
churn rates meant to do is just give you an idea of the amount people that you’re
an idea of the amount people that you’re
an idea of the amount people that you’re losing on month-over-month basis churn
losing on month-over-month basis churn
losing on month-over-month basis churn rate actually goes to a lot of other
rate actually goes to a lot of other
rate actually goes to a lot of other metrics so it’s going to help you look
metrics so it’s going to help you look
metrics so it’s going to help you look at retention rate retention rate is
at retention rate retention rate is
at retention rate retention rate is basically just you know 1 minus turn and
basically just you know 1 minus turn and
basically just you know 1 minus turn and that’s going to tell you like if your
that’s going to tell you like if your
that’s going to tell you like if your turn is two percent your retention rate
turn is two percent your retention rate
turn is two percent your retention rate is ninety-eight percent but we also use
is ninety-eight percent but we also use
is ninety-eight percent but we also use turn for things like lifetime value so
turn for things like lifetime value so
turn for things like lifetime value so if you were to take your monthly
if you were to take your monthly
if you were to take your monthly recurring revenue or you’re like your
recurring revenue or you’re like your
recurring revenue or you’re like your average revenue per user divide that by
average revenue per user divide that by
average revenue per user divide that by turn that’s going to give you a lifetime
turn that’s going to give you a lifetime
turn that’s going to give you a lifetime value what lifetime value gives you is
value what lifetime value gives you is
value what lifetime value gives you is what would you expect to see from the
what would you expect to see from the
what would you expect to see from the whole course in time that you have a
whole course in time that you have a
whole course in time that you have a certain individual as a customer that’s
certain individual as a customer that’s
certain individual as a customer that’s what your lifetime value is going to be
what your lifetime value is going to be
what your lifetime value is going to be so the goal there is to get a higher
so the goal there is to get a higher
so the goal there is to get a higher lifetime value as goes to a lower
lifetime value as goes to a lower
lifetime value as goes to a lower lifetime value 11 welcome to all the new
lifetime value 11 welcome to all the new
lifetime value 11 welcome to all the new people who are joining if you like what
people who are joining if you like what
people who are joining if you like what we’re talking about you can click on our
we’re talking about you can click on our
we’re talking about you can click on our faces to give us props right now michael
faces to give us props right now michael
faces to give us props right now michael has a lead over me I feel like I should
has a lead over me I feel like I should
has a lead over me I feel like I should be taking my airtime to get more props
be taking my airtime to get more props
be taking my airtime to get more props if I so nothing’s helped definitely had
if I so nothing’s helped definitely had
if I so nothing’s helped definitely had I love it okay marisha wrote in to say
I love it okay marisha wrote in to say
I love it okay marisha wrote in to say how do i challenged myself to be more
how do i challenged myself to be more
how do i challenged myself to be more data minded ah how do you challenge
data minded ah how do you challenge
data minded ah how do you challenge yourself I mean hmm that’s what I saying
yourself I mean hmm that’s what I saying
yourself I mean hmm that’s what I saying that every how do you challenge yourself
that every how do you challenge yourself
that every how do you challenge yourself every action that you do within your
every action that you do within your
every action that you do within your business should be followed and the
business should be followed and the
business should be followed and the reason I’m saying that is to be make
reason I’m saying that is to be make
reason I’m saying that is to be make educated educated decisions or
educated educated decisions or
educated educated decisions or understanding where things went right or
understanding where things went right or
understanding where things went right or went wrong you really need to focus on
went wrong you really need to focus on
went wrong you really need to focus on using analytics there’s no other basis
using analytics there’s no other basis
using analytics there’s no other basis of understanding how a problem occurred
of understanding how a problem occurred
of understanding how a problem occurred or how to avoid future problems without
or how to avoid future problems without
or how to avoid future problems without looking at the information that you’ve
looking at the information that you’ve
looking at the information that you’ve collected and that’s to me things that
collected and that’s to me things that
collected and that’s to me things that keep me up at night if all the
keep me up at night if all the
keep me up at night if all the information that we have and we have a
information that we have and we have a
information that we have and we have a ton of information how can I best
ton of information how can I best
ton of information how can I best leverage that for our customers I mean
leverage that for our customers I mean
leverage that for our customers I mean honestly we want to make sure that we’re
honestly we want to make sure that we’re
honestly we want to make sure that we’re giving them the best experience over
giving them the best experience over
giving them the best experience over time
time
time and we’re very diligent about collecting
and we’re very diligent about collecting
and we’re very diligent about collecting that information make sure that that
that information make sure that that
that information make sure that that happens I love it and I think if you’re
happens I love it and I think if you’re
happens I love it and I think if you’re not a data oriented person an easy way
not a data oriented person an easy way
not a data oriented person an easy way to get started is just come up with
to get started is just come up with
to get started is just come up with three things that you want to track in
three things that you want to track in
three things that you want to track in your business what are three important
your business what are three important
your business what are three important numbers that mean something to you
numbers that mean something to you
numbers that mean something to you because once you start tracking
because once you start tracking
because once you start tracking something what gets what gets measured
something what gets what gets measured
something what gets what gets measured right you want to improve on so what are
right you want to improve on so what are
right you want to improve on so what are three important numbers to your business
three important numbers to your business
three important numbers to your business maybe revenue is one of them but what
maybe revenue is one of them but what
maybe revenue is one of them but what are some other to write that might lead
are some other to write that might lead
are some other to write that might lead to revenue and that if you see that
to revenue and that if you see that
to revenue and that if you see that you’re you know you’re tracking is every
you’re you know you’re tracking is every
you’re you know you’re tracking is every day every week every month know for me I
day every week every month know for me I
day every week every month know for me I look at my youtube subscribers as an
look at my youtube subscribers as an
look at my youtube subscribers as an example look at that everyday look at
example look at that everyday look at
example look at that everyday look at where my YouTube subscribers are at and
where my YouTube subscribers are at and
where my YouTube subscribers are at and I want to do better because I’m
I want to do better because I’m
I want to do better because I’m following those things it makes me want
following those things it makes me want
following those things it makes me want to do better so you’ll find that that
to do better so you’ll find that that
to do better so you’ll find that that happens so that’s the easiest way that I
happens so that’s the easiest way that I
happens so that’s the easiest way that I think to start if you’re not a data
think to start if you’re not a data
think to start if you’re not a data minded kind of person then if you’re
minded kind of person then if you’re
minded kind of person then if you’re looking longer-term maybe you need to
looking longer-term maybe you need to
looking longer-term maybe you need to bring on someone like Michael who lives
bring on someone like Michael who lives
bring on someone like Michael who lives and breathes and loves it and you know
and breathes and loves it and you know
and breathes and loves it and you know goes the bad dream in the numbers ah and
goes the bad dream in the numbers ah and
goes the bad dream in the numbers ah and do is I’m like you I do do equations in
do is I’m like you I do do equations in
do is I’m like you I do do equations in my sleep so correct that may be some way
my sleep so correct that may be some way
my sleep so correct that may be some way that you bring in either a part time
that you bring in either a part time
that you bring in either a part time basis or consulting basis but to start I
basis or consulting basis but to start I
basis or consulting basis but to start I think just having three numbers at you
think just having three numbers at you
think just having three numbers at you track on a regular basis would really
track on a regular basis would really
track on a regular basis would really help there is a mad props war happening
help there is a mad props war happening
help there is a mad props war happening right now but you’re winning its own
right now but you’re winning its own
right now but you’re winning its own love yes i’m waiting for now but we’ll
love yes i’m waiting for now but we’ll
love yes i’m waiting for now but we’ll see Tamara’s is doing good Tom writing
see Tamara’s is doing good Tom writing
see Tamara’s is doing good Tom writing in are there any good blogs or content
in are there any good blogs or content
in are there any good blogs or content sources that help to make these concepts
sources that help to make these concepts
sources that help to make these concepts more digestible yeah that’s that’s um
more digestible yeah that’s that’s um
more digestible yeah that’s that’s um that’s a great question so if you’re not
that’s a great question so if you’re not
that’s a great question so if you’re not on google analytics if you’re not
on google analytics if you’re not
on google analytics if you’re not following them on twitter i mean it is
following them on twitter i mean it is
following them on twitter i mean it is literally gold all day long that they
literally gold all day long that they
literally gold all day long that they pass along that they retweet from other
pass along that they retweet from other
pass along that they retweet from other certain individuals but then themselves
certain individuals but then themselves
certain individuals but then themselves put out just a wealth of information
put out just a wealth of information
put out just a wealth of information other places that I go if you’re really
other places that I go if you’re really
other places that I go if you’re really into analytics and your ear stats guy
into analytics and your ear stats guy
into analytics and your ear stats guy you could go to kissmetrics does a great
you could go to kissmetrics does a great
you could go to kissmetrics does a great job with their blog Aweber of course as
job with their blog Aweber of course as
job with their blog Aweber of course as always has good amount of information
always has good amount of information
always has good amount of information around analytics and how you can apply
around analytics and how you can apply
around analytics and how you can apply that to your email marketing campaign
that to your email marketing campaign
that to your email marketing campaign for me I like the web
for me I like the web
for me I like the web I called which test one they get an
I called which test one they get an
I called which test one they get an email every week and their website is a
email every week and their website is a
email every week and their website is a little hard to navigate which is kind of
little hard to navigate which is kind of
little hard to navigate which is kind of surprising since they’re in a user
surprising since they’re in a user
surprising since they’re in a user experience kind of business but I find
experience kind of business but I find
experience kind of business but I find the email super helpful where every week
the email super helpful where every week
the email super helpful where every week they send you a marketing example of hey
they send you a marketing example of hey
they send you a marketing example of hey there’s this campaign versus this
there’s this campaign versus this
there’s this campaign versus this campaign or this headline versus this
campaign or this headline versus this
campaign or this headline versus this headliner this color button versus this
headliner this color button versus this
headliner this color button versus this one it shows you two examples and then
one it shows you two examples and then
one it shows you two examples and then you have to guess which one you think
you have to guess which one you think
you have to guess which one you think did better before they tell you the
did better before they tell you the
did better before they tell you the answer and so it’s it’s trying to train
answer and so it’s it’s trying to train
answer and so it’s it’s trying to train your marketing gut I guess along the way
your marketing gut I guess along the way
your marketing gut I guess along the way and I find that I think it comes out
and I find that I think it comes out
and I find that I think it comes out every Wednesday once a week takes you
every Wednesday once a week takes you
every Wednesday once a week takes you know 30 seconds to go in and I find it
know 30 seconds to go in and I find it
know 30 seconds to go in and I find it just it’s a easy primer to kind of get
just it’s a easy primer to kind of get
just it’s a easy primer to kind of get you thinking about this stuff Eileen
you thinking about this stuff Eileen
you thinking about this stuff Eileen writing in how can I determine how often
writing in how can I determine how often
writing in how can I determine how often to email my list oh great question you
to email my list oh great question you
to email my list oh great question you want to start testing those things
want to start testing those things
want to start testing those things around so you want to look at things
around so you want to look at things
around so you want to look at things like your your open rates you want to
like your your open rates you want to
like your your open rates you want to start looking at you know click through
start looking at you know click through
start looking at you know click through rates if that’s available but really
rates if that’s available but really
rates if that’s available but really it’s a tough nut to crack I will
it’s a tough nut to crack I will
it’s a tough nut to crack I will definitely say take youtube or on a
definitely say take youtube or on a
definitely say take youtube or on a conservative side at first it also
conservative side at first it also
conservative side at first it also depends at this type of information that
depends at this type of information that
depends at this type of information that you’re sending out now if you’re doing a
you’re sending out now if you’re doing a
you’re sending out now if you’re doing a daily piece that people signed up for
daily piece that people signed up for
daily piece that people signed up for then you know by all means do it every
then you know by all means do it every
then you know by all means do it every day but if it’s gonna be like a
day but if it’s gonna be like a
day but if it’s gonna be like a newsletter um maybe once a week maybe
newsletter um maybe once a week maybe
newsletter um maybe once a week maybe once a month but it’s going to take time
once a month but it’s going to take time
once a month but it’s going to take time for you to figure out what the secret is
for you to figure out what the secret is
for you to figure out what the secret is for you what the best combination is for
for you what the best combination is for
for you what the best combination is for you yeah and to add to that I would say
you yeah and to add to that I would say
you yeah and to add to that I would say you want to make sure that it’s it’s
you want to make sure that it’s it’s
you want to make sure that it’s it’s about the quality much more than the
about the quality much more than the
about the quality much more than the frequency right right like if you’re
frequency right right like if you’re
frequency right right like if you’re posting awesome quality stuff people
posting awesome quality stuff people
posting awesome quality stuff people have a higher tolerance you can send
have a higher tolerance you can send
have a higher tolerance you can send them to three emails a week if it’s high
them to three emails a week if it’s high
them to three emails a week if it’s high quality stuff so it’s not like the magic
quality stuff so it’s not like the magic
quality stuff so it’s not like the magic bullet it’s not hey once a month is the
bullet it’s not hey once a month is the
bullet it’s not hey once a month is the ideal time or once a week on Wednesdays
ideal time or once a week on Wednesdays
ideal time or once a week on Wednesdays is the best time to send it it’s really
is the best time to send it it’s really
is the best time to send it it’s really focusing in on are you adding value like
focusing in on are you adding value like
focusing in on are you adding value like is somebody you know here’s what
is somebody you know here’s what
is somebody you know here’s what happened to me when I went on vacation
happened to me when I went on vacation
happened to me when I went on vacation and people wrote in to me because I
and people wrote in to me because I
and people wrote in to me because I didn’t send up my newsletter so hey I
didn’t send up my newsletter so hey I
didn’t send up my newsletter so hey I didn’t get your newsletter what happened
didn’t get your newsletter what happened
didn’t get your newsletter what happened that’s a good sign you got your alloy
that’s a good sign you got your alloy
that’s a good sign you got your alloy but not office yeah people miss your
but not office yeah people miss your
but not office yeah people miss your newsletter right are you posting that
newsletter right are you posting that
newsletter right are you posting that kind of
kind of
kind of all the information that if you don’t
all the information that if you don’t
all the information that if you don’t post people going to write to you right
post people going to write to you right
post people going to write to you right it’s the same thing that any of the
it’s the same thing that any of the
it’s the same thing that any of the content you’re creating a blog you know
content you’re creating a blog you know
content you’re creating a blog you know if I stop posting on my youtube channel
if I stop posting on my youtube channel
if I stop posting on my youtube channel people would for sure right to me and
people would for sure right to me and
people would for sure right to me and say what happened um so you know on my
say what happened um so you know on my
say what happened um so you know on my youtube channel is another example
youtube channel is another example
youtube channel is another example people say you should post one video a
people say you should post one video a
people say you should post one video a week two videos a week I’m three a day
week two videos a week I’m three a day
week two videos a week I’m three a day you know three videos go out almost
you know three videos go out almost
you know three videos go out almost every single day on my youtube channel
every single day on my youtube channel
every single day on my youtube channel but it’s all really good stuff right a
but it’s all really good stuff right a
but it’s all really good stuff right a different content subject matter right
different content subject matter right
different content subject matter right for certain individuals yeah but it’s a
for certain individuals yeah but it’s a
for certain individuals yeah but it’s a good question i know it’s one that again
good question i know it’s one that again
good question i know it’s one that again you want an easy answer for like oh Oh
you want an easy answer for like oh Oh
you want an easy answer for like oh Oh once a week okay great that’s what I’m
once a week okay great that’s what I’m
once a week okay great that’s what I’m going to send it but really young you
going to send it but really young you
going to send it but really young you want to do the test in and make sure
want to do the test in and make sure
want to do the test in and make sure that it’s high quality information
that it’s high quality information
that it’s high quality information you’re sending cool so ty is writing in
you’re sending cool so ty is writing in
you’re sending cool so ty is writing in and then I guess for those guys again
and then I guess for those guys again
and then I guess for those guys again who will watch in live if you want to
who will watch in live if you want to
who will watch in live if you want to ask this a live question it’s /q and
ask this a live question it’s /q and
ask this a live question it’s /q and then type and it will show up as a
then type and it will show up as a
then type and it will show up as a question for us ties right in with
question for us ties right in with
question for us ties right in with selling something like digital magazines
selling something like digital magazines
selling something like digital magazines what are some good metrics to track oh
what are some good metrics to track oh
what are some good metrics to track oh yeah the ones we’ve already touched on
yeah the ones we’ve already touched on
yeah the ones we’ve already touched on so we’re subscription-based service as
so we’re subscription-based service as
so we’re subscription-based service as well so things that I currently look
well so things that I currently look
well so things that I currently look into and I look into day and a night is
into and I look into day and a night is
into and I look into day and a night is going to be our acquisitions right so
going to be our acquisitions right so
going to be our acquisitions right so our number sign ups always looking at
our number sign ups always looking at
our number sign ups always looking at cancellations looking at churn rate
cancellations looking at churn rate
cancellations looking at churn rate which we discussed earlier and then
which we discussed earlier and then
which we discussed earlier and then actually looking at LTV and the reason I
actually looking at LTV and the reason I
actually looking at LTV and the reason I look at our lifetime value and the
look at our lifetime value and the
look at our lifetime value and the reason I look at lifetime value is I
reason I look at lifetime value is I
reason I look at lifetime value is I want to see the type of customers that
want to see the type of customers that
want to see the type of customers that we have coming in expection you know how
we have coming in expection you know how
we have coming in expection you know how long we expect them to be with us and we
long we expect them to be with us and we
long we expect them to be with us and we actually because I’m you know Evan said
actually because I’m you know Evan said
actually because I’m you know Evan said this earlier I’m commentary with this
this earlier I’m commentary with this
this earlier I’m commentary with this stuff I break it out by Channel and
stuff I break it out by Channel and
stuff I break it out by Channel and source so i want to say if i have a good
source so i want to say if i have a good
source so i want to say if i have a good amount of people that we referred are
amount of people that we referred are
amount of people that we referred are that were sent to us from facebook i
that were sent to us from facebook i
that were sent to us from facebook i will understand what their churn rate is
will understand what their churn rate is
will understand what their churn rate is or what their lifetime value is those
or what their lifetime value is those
or what their lifetime value is those are the things that I look at constantly
are the things that I look at constantly
are the things that I look at constantly non-stop so sorry that was long-winded
non-stop so sorry that was long-winded
non-stop so sorry that was long-winded but acquisition cancellations churn rate
but acquisition cancellations churn rate
but acquisition cancellations churn rate in lifetime value are the ones i look at
in lifetime value are the ones i look at
in lifetime value are the ones i look at i love it and for me you know with any
i love it and for me you know with any
i love it and for me you know with any without knowing too much information
without knowing too much information
without knowing too much information about the business i would say again
about the business i would say again
about the business i would say again look at what the sales funnel is so you
look at what the sales funnel is so you
look at what the sales funnel is so you want people to buy your digital magazine
want people to buy your digital magazine
want people to buy your digital magazine so where are they buying from the bond
so where are they buying from the bond
so where are they buying from the bond from your website are they buying it
from your website are they buying it
from your website are they buying it from your newsletter and if those are
from your newsletter and if those are
from your newsletter and if those are the two primary sources then how do you
the two primary sources then how do you
the two primary sources then how do you then get people to the website into the
then get people to the website into the
then get people to the website into the newsletter right I think you probably
newsletter right I think you probably
newsletter right I think you probably have a lot more success through a
have a lot more success through a
have a lot more success through a newsletter than just a website because
newsletter than just a website because
newsletter than just a website because you get to touch with them every week or
you get to touch with them every week or
you get to touch with them every week or every month or whenever you want to send
every month or whenever you want to send
every month or whenever you want to send them content where with the website
them content where with the website
them content where with the website you’re hoping that they land on it may
you’re hoping that they land on it may
you’re hoping that they land on it may be a one-time thing so are using
be a one-time thing so are using
be a one-time thing so are using Facebook or using YouTube videos are you
Facebook or using YouTube videos are you
Facebook or using YouTube videos are you going to networking events and if you
going to networking events and if you
going to networking events and if you start to track this stuff and say hey
start to track this stuff and say hey
start to track this stuff and say hey here’s how many leads I got to my
here’s how many leads I got to my
here’s how many leads I got to my newsletter list from going to this
newsletter list from going to this
newsletter list from going to this networking event then you can say okay
networking event then you can say okay
networking event then you can say okay this is worth my time I’m getting an ROI
this is worth my time I’m getting an ROI
this is worth my time I’m getting an ROI from it and if you don’t track it then
from it and if you don’t track it then
from it and if you don’t track it then you don’t know what’s working what’s not
you don’t know what’s working what’s not
you don’t know what’s working what’s not right maybe you shouldn’t be doing
right maybe you shouldn’t be doing
right maybe you shouldn’t be doing facebook at all because it’s not getting
facebook at all because it’s not getting
facebook at all because it’s not getting not the best sorry I got you want okay
not the best sorry I got you want okay
not the best sorry I got you want okay right right and then once you’re getting
right right and then once you’re getting
right right and then once you’re getting some data you can work okay well how do
some data you can work okay well how do
some data you can work okay well how do i improve the numbers how do I make it
i improve the numbers how do I make it
i improve the numbers how do I make it better how do i optimize it right if you
better how do i optimize it right if you
better how do i optimize it right if you I test doing two emails a month and
I test doing two emails a month and
I test doing two emails a month and increase the quality or maybe I work on
increase the quality or maybe I work on
increase the quality or maybe I work on going to higher quality or higher and
going to higher quality or higher and
going to higher quality or higher and networking events that are specific to
networking events that are specific to
networking events that are specific to my audience right once you know where
my audience right once you know where
my audience right once you know where your leads are coming from it’s easier
your leads are coming from it’s easier
your leads are coming from it’s easier to optimize your campaign where to spend
to optimize your campaign where to spend
to optimize your campaign where to spend more time and potentially dollars to and
more time and potentially dollars to and
more time and potentially dollars to and then with what you might want to cut
then with what you might want to cut
then with what you might want to cut back and eliminate from there’s the old
back and eliminate from there’s the old
back and eliminate from there’s the old adage and advertising that you know
adage and advertising that you know
adage and advertising that you know fifty percent of my advertising is being
fifty percent of my advertising is being
fifty percent of my advertising is being wasted I just don’t know which half yeah
wasted I just don’t know which half yeah
wasted I just don’t know which half yeah people don’t know where they’re spending
people don’t know where they’re spending
people don’t know where they’re spending money and I get again it’s hard for
money and I get again it’s hard for
money and I get again it’s hard for entrepreneurship you’re doing so many
entrepreneurship you’re doing so many
entrepreneurship you’re doing so many things you know you’re trying to run a
things you know you’re trying to run a
things you know you’re trying to run a quality business and you’re you’re in
quality business and you’re you’re in
quality business and you’re you’re in the day to day of running it and you
the day to day of running it and you
the day to day of running it and you don’t listen want to think about all
don’t listen want to think about all
don’t listen want to think about all these things and everybody says okay you
these things and everybody says okay you
these things and everybody says okay you got to do this social media you got to
got to do this social media you got to
got to do this social media you got to get on blab now you got to get on
get on blab now you got to get on
get on blab now you got to get on YouTube you got to do all these things
YouTube you got to do all these things
YouTube you got to do all these things and and like when do I actually have
and and like when do I actually have
and and like when do I actually have time to run my business right the nice
time to run my business right the nice
time to run my business right the nice part is a lot of the tools people are
part is a lot of the tools people are
part is a lot of the tools people are using now like YouTube blab Facebook
using now like YouTube blab Facebook
using now like YouTube blab Facebook free analytics Google Analytics if no
free analytics Google Analytics if no
free analytics Google Analytics if no one in the group is using that yet and
one in the group is using that yet and
one in the group is using that yet and you have a website you should be on that
you have a website you should be on that
you have a website you should be on that constantly every day just to see what’s
constantly every day just to see what’s
constantly every day just to see what’s up a traffic you’re getting where people
up a traffic you’re getting where people
up a traffic you’re getting where people falling off in the funnel where are my
falling off in the funnel where are my
falling off in the funnel where are my referrals coming from why getting you
referrals coming from why getting you
referrals coming from why getting you know a thousand some referrals from a
know a thousand some referrals from a
know a thousand some referrals from a certain domain as opposed to another one
certain domain as opposed to another one
certain domain as opposed to another one so you just want to make sure
so you just want to make sure
so you just want to make sure or you know where your traffic is coming
or you know where your traffic is coming
or you know where your traffic is coming from how it’s converting and where
from how it’s converting and where
from how it’s converting and where they’re dumping off yeah I love it fly
they’re dumping off yeah I love it fly
they’re dumping off yeah I love it fly duo hey guys welcome fido as a loyal low
duo hey guys welcome fido as a loyal low
duo hey guys welcome fido as a loyal low viewer um great ok the next question
viewer um great ok the next question
viewer um great ok the next question came in from Mauritius for youtubers who
came in from Mauritius for youtubers who
came in from Mauritius for youtubers who are looking to use data to make
are looking to use data to make
are looking to use data to make important changes in their business for
important changes in their business for
important changes in their business for 2016 what metrics should they be paying
2016 what metrics should they be paying
2016 what metrics should they be paying attention to most thank you so much
attention to most thank you so much
attention to most thank you so much great I feel like this is one that you
great I feel like this is one that you
great I feel like this is one that you should cover because you probably know
should cover because you probably know
should cover because you probably know way more than I possibly could but i
way more than I possibly could but i
way more than I possibly could but i will say before heading it off to evan
will say before heading it off to evan
will say before heading it off to evan because he is the expert in this um it’s
because he is the expert in this um it’s
because he is the expert in this um it’s my understanding that a lot of YouTube
my understanding that a lot of YouTube
my understanding that a lot of YouTube analytics are the same as google
analytics are the same as google
analytics are the same as google analytics so if they were me and I’m not
analytics so if they were me and I’m not
analytics so if they were me and I’m not Evan but if it were me I’d be looking at
Evan but if it were me I’d be looking at
Evan but if it were me I’d be looking at email sessions that come in the
email sessions that come in the
email sessions that come in the impressions that were given the time
impressions that were given the time
impressions that were given the time spent watching the video any type of
spent watching the video any type of
spent watching the video any type of consumer action that happened during
consumer action that happened during
consumer action that happened during that time I would consider that my KPI
that time I would consider that my KPI
that time I would consider that my KPI or my you know the bar and I’m
or my you know the bar and I’m
or my you know the bar and I’m constantly trying to be jumped that bar
constantly trying to be jumped that bar
constantly trying to be jumped that bar is what I’m doing but Evan please I
is what I’m doing but Evan please I
is what I’m doing but Evan please I leave to you hey you got the personality
leave to you hey you got the personality
leave to you hey you got the personality you should have your own YouTube channel
you should have your own YouTube channel
you should have your own YouTube channel 2i I would say my killing oven because
2i I would say my killing oven because
2i I would say my killing oven because kayla is not that far away buddy I we
kayla is not that far away buddy I we
kayla is not that far away buddy I we should do it you should do it I like it
should do it you should do it I like it
should do it you should do it I like it I would subscribe an understanding data
I would subscribe an understanding data
I would subscribe an understanding data I like it um okay so with YouTube watch
I like it um okay so with YouTube watch
I like it um okay so with YouTube watch time is the most important variable in
time is the most important variable in
time is the most important variable in their system if you have high watch time
their system if you have high watch time
their system if you have high watch time on your videos then you will get ranked
on your videos then you will get ranked
on your videos then you will get ranked higher and it’s not just watched I’m on
higher and it’s not just watched I’m on
higher and it’s not just watched I’m on a particular video it’s then their
a particular video it’s then their
a particular video it’s then their entire session so YouTube wants you to
entire session so YouTube wants you to
entire session so YouTube wants you to stay on youtube as long as possible 24
stay on youtube as long as possible 24
stay on youtube as long as possible 24 hours a day so if you come and watch one
hours a day so if you come and watch one
hours a day so if you come and watch one of my videos then you leave my channel
of my videos then you leave my channel
of my videos then you leave my channel and watch 10 hours of Justin Bieber I
and watch 10 hours of Justin Bieber I
and watch 10 hours of Justin Bieber I get credit for all those 10 hours too
get credit for all those 10 hours too
get credit for all those 10 hours too and so that’s YouTube’s goal and if you
and so that’s YouTube’s goal and if you
and so that’s YouTube’s goal and if you look at your analytics now they recently
look at your analytics now they recently
look at your analytics now they recently changed the back end where watch time
changed the back end where watch time
changed the back end where watch time its number one thing that you see it’s
its number one thing that you see it’s
its number one thing that you see it’s the first box when you log into your
the first box when you log into your
the first box when you log into your YouTube back in it used to be views and
YouTube back in it used to be views and
YouTube back in it used to be views and now it’s so it’s watched time and so if
now it’s so it’s watched time and so if
now it’s so it’s watched time and so if you’re doing a deep dive on your videos
you’re doing a deep dive on your videos
you’re doing a deep dive on your videos you could look at one series versus
you could look at one series versus
you could look at one series versus another and i know mauritius channel a
another and i know mauritius channel a
another and i know mauritius channel a little bit she has different series she
little bit she has different series she
little bit she has different series she has like whatever wednesdays what I was
has like whatever wednesdays what I was
has like whatever wednesdays what I was Wednesdays and
Wednesdays and
Wednesdays and do some singing videos what you can do
do some singing videos what you can do
do some singing videos what you can do is compare those two series right take
is compare those two series right take
is compare those two series right take videos in those series and compare the
videos in those series and compare the
videos in those series and compare the watch time on them not the absolute
watch time on them not the absolute
watch time on them not the absolute watch time but the relative watch time
watch time but the relative watch time
watch time but the relative watch time so if you’re singing video is five
so if you’re singing video is five
so if you’re singing video is five minutes long it’ll show you how it
minutes long it’ll show you how it
minutes long it’ll show you how it compares to other five minute videos on
compares to other five minute videos on
compares to other five minute videos on YouTube and you’ll see if you’re above
YouTube and you’ll see if you’re above
YouTube and you’ll see if you’re above or below the average and if you’re below
or below the average and if you’re below
or below the average and if you’re below then what can you do make it better
then what can you do make it better
then what can you do make it better right how do you I don’t know sing
right how do you I don’t know sing
right how do you I don’t know sing better or bring in friends or pick
better or bring in friends or pick
better or bring in friends or pick different songs or maybe don’t continue
different songs or maybe don’t continue
different songs or maybe don’t continue that series right so I’ll always track
that series right so I’ll always track
that series right so I’ll always track you know I track my daily daily and kind
you know I track my daily daily and kind
you know I track my daily daily and kind of obsessed have this excel file and
of obsessed have this excel file and
of obsessed have this excel file and I’ll check my subscribers and I’ll track
I’ll check my subscribers and I’ll track
I’ll check my subscribers and I’ll track my number of views on the channel I
my number of views on the channel I
my number of views on the channel I would have to say that oven if you’re
would have to say that oven if you’re
would have to say that oven if you’re keeping an excel file we should partner
keeping an excel file we should partner
keeping an excel file we should partner up I’m telling you right now because
up I’m telling you right now because
up I’m telling you right now because that’s that’s my life you keep excel
that’s that’s my life you keep excel
that’s that’s my life you keep excel files too I like it um but yeah but like
files too I like it um but yeah but like
files too I like it um but yeah but like ended on an individual video basis watch
ended on an individual video basis watch
ended on an individual video basis watch time is going to be the most important
time is going to be the most important
time is going to be the most important thing um cool JD I get wealthy what do
thing um cool JD I get wealthy what do
thing um cool JD I get wealthy what do you think about storytelling in
you think about storytelling in
you think about storytelling in marketing so I just wanna make sure I
marketing so I just wanna make sure I
marketing so I just wanna make sure I understand the question too and I don’t
understand the question too and I don’t
understand the question too and I don’t know if he’s on here if you can reach
know if he’s on here if you can reach
know if he’s on here if you can reach out but I storytelling on thinking you
out but I storytelling on thinking you
out but I storytelling on thinking you mean content the content that you’re
mean content the content that you’re
mean content the content that you’re providing to your audience um yeah I
providing to your audience um yeah I
providing to your audience um yeah I would I would I would assume so ok I
would I would I would assume so ok I
would I would I would assume so ok I mean the things that you want to look at
mean the things that you want to look at
mean the things that you want to look at when you’re starting to create a write
when you’re starting to create a write
when you’re starting to create a write or send out any content is start looking
or send out any content is start looking
or send out any content is start looking at the type of keywords that if you have
at the type of keywords that if you have
at the type of keywords that if you have google analytics or any type of other
google analytics or any type of other
google analytics or any type of other analytical tool that you might be using
analytical tool that you might be using
analytical tool that you might be using look at that certain keywords that
look at that certain keywords that
look at that certain keywords that people are responding to right so for us
people are responding to right so for us
people are responding to right so for us we look at things like email automation
we look at things like email automation
we look at things like email automation email marketing the other thing is if
email marketing the other thing is if
email marketing the other thing is if you’ve put out other types of content in
you’ve put out other types of content in
you’ve put out other types of content in the past get in the habit of tagging
the past get in the habit of tagging
the past get in the habit of tagging every piece of content you put out there
every piece of content you put out there
every piece of content you put out there when i say tagging with google analytics
when i say tagging with google analytics
when i say tagging with google analytics you have four dimensions right so its
you have four dimensions right so its
you have four dimensions right so its source medium campaign name of that
source medium campaign name of that
source medium campaign name of that content you should be providing a tag
content you should be providing a tag
content you should be providing a tag for each piece of content so you can
for each piece of content so you can
for each piece of content so you can understand what’s being more receptive
understand what’s being more receptive
understand what’s being more receptive to your audience right so who is reading
to your audience right so who is reading
to your audience right so who is reading your blog post or anything along those
your blog post or anything along those
your blog post or anything along those lines and same thing with email
lines and same thing with email
lines and same thing with email marketing if you’re setting out certain
marketing if you’re setting out certain
marketing if you’re setting out certain types of
types of
types of newsletters or pieces of broadcast I’m
newsletters or pieces of broadcast I’m
newsletters or pieces of broadcast I’m you always want to make sure the
you always want to make sure the
you always want to make sure the understanding how people are reacting to
understanding how people are reacting to
understanding how people are reacting to it and you just want to try to follow
it and you just want to try to follow
it and you just want to try to follow that type of pattern throughout the
that type of pattern throughout the
that type of pattern throughout the course your business honestly throughout
course your business honestly throughout
course your business honestly throughout the end of time if possible yes
the end of time if possible yes
the end of time if possible yes storytelling is super important uh you
storytelling is super important uh you
storytelling is super important uh you know we before we got on this call we’re
know we before we got on this call we’re
know we before we got on this call we’re talking about Star Wars and how michael
talking about Star Wars and how michael
talking about Star Wars and how michael has to wait till Wednesday before you
has to wait till Wednesday before you
has to wait till Wednesday before you can see it mommy’s not worried like it’s
can see it mommy’s not worried like it’s
can see it mommy’s not worried like it’s just a great story writing has built a
just a great story writing has built a
just a great story writing has built a multi-billion dollar industry I think
multi-billion dollar industry I think
multi-billion dollar industry I think your advantage as an entrepreneur is
your advantage as an entrepreneur is
your advantage as an entrepreneur is your story the way that you stand out
your story the way that you stand out
your story the way that you stand out the way you compete against the huge
the way you compete against the huge
the way you compete against the huge companies in the industry is your story
companies in the industry is your story
companies in the industry is your story like why don’t you do this let me feel
like why don’t you do this let me feel
like why don’t you do this let me feel your passion because if if you are doing
your passion because if if you are doing
your passion because if if you are doing you know the same thing as a big
you know the same thing as a big
you know the same thing as a big competitor and you want to offer the
competitor and you want to offer the
competitor and you want to offer the same price why would I ever go with you
same price why would I ever go with you
same price why would I ever go with you right I’m going to go with somebody else
right I’m going to go with somebody else
right I’m going to go with somebody else that has the brand name the recognition
that has the brand name the recognition
that has the brand name the recognition the trust so then you have to cut your
the trust so then you have to cut your
the trust so then you have to cut your price which isn’t the business that you
price which isn’t the business that you
price which isn’t the business that you want to begin so the difference is your
want to begin so the difference is your
want to begin so the difference is your ability to tell your story because if I
ability to tell your story because if I
ability to tell your story because if I feel your passion about what you’re
feel your passion about what you’re
feel your passion about what you’re doing and I can relate to you that I’m
doing and I can relate to you that I’m
doing and I can relate to you that I’m much more likely to want to buy from you
much more likely to want to buy from you
much more likely to want to buy from you and I think too many entrepreneurs hide
and I think too many entrepreneurs hide
and I think too many entrepreneurs hide behind a corporate looking website
behind a corporate looking website
behind a corporate looking website because it looks professional put your
because it looks professional put your
because it looks professional put your picture on your website tell us why you
picture on your website tell us why you
picture on your website tell us why you started this thing right in your email
started this thing right in your email
started this thing right in your email campaign let me feel your your passion
campaign let me feel your your passion
campaign let me feel your your passion right like one of the emails should say
right like one of the emails should say
right like one of the emails should say why you started this business and why
why you started this business and why
why you started this business and why you’re so excited about it when you’re
you’re so excited about it when you’re
you’re so excited about it when you’re providing content tell me your personal
providing content tell me your personal
providing content tell me your personal take on it right not just here are the
take on it right not just here are the
take on it right not just here are the facts and figures but tell me what it
facts and figures but tell me what it
facts and figures but tell me what it means to you that’s your ability to
means to you that’s your ability to
means to you that’s your ability to create a personal relations with people
create a personal relations with people
create a personal relations with people that will then convert really well to
that will then convert really well to
that will then convert really well to building trust and then to closing
building trust and then to closing
building trust and then to closing clients uh 2,000 books writing in ten
clients uh 2,000 books writing in ten
clients uh 2,000 books writing in ten percent I think it’s a YouTube question
percent I think it’s a YouTube question
percent I think it’s a YouTube question ten percent of 60 minute watch time is
ten percent of 60 minute watch time is
ten percent of 60 minute watch time is better than one hundred percent of a
better than one hundred percent of a
better than one hundred percent of a three-minute video so yes they’re
three-minute video so yes they’re
three-minute video so yes they’re looking for a number of minutes so six
looking for a number of minutes so six
looking for a number of minutes so six minutes the ten percent of a 60 minute
minutes the ten percent of a 60 minute
minutes the ten percent of a 60 minute video is six minutes versus hundred
video is six minutes versus hundred
video is six minutes versus hundred percent of a three-minute video yes now
percent of a three-minute video yes now
percent of a three-minute video yes now watch them is not the only thing they
watch them is not the only thing they
watch them is not the only thing they look at they also want to see engagement
look at they also want to see engagement
look at they also want to see engagement right so are people leaving comments or
right so are people leaving comments or
right so are people leaving comments or people adding it to playlist but watch
people adding it to playlist but watch
people adding it to playlist but watch is the most important fact and criteria
is the most important fact and criteria
is the most important fact and criteria in that closed that down again for those
in that closed that down again for those
in that closed that down again for those of you who just joined you can do /q to
of you who just joined you can do /q to
of you who just joined you can do /q to ask us a question and you can click on
ask us a question and you can click on
ask us a question and you can click on our faces to give us props it’s a close
our faces to give us props it’s a close
our faces to give us props it’s a close race the close race we’re neck and neck
race the close race we’re neck and neck
race the close race we’re neck and neck here we’ll see how it ends up ok Kumar I
here we’ll see how it ends up ok Kumar I
here we’ll see how it ends up ok Kumar I would like to know which is the best
would like to know which is the best
would like to know which is the best social media marketing platform for
social media marketing platform for
social media marketing platform for e-commerce businesses ok well I mean
e-commerce businesses ok well I mean
e-commerce businesses ok well I mean from personal experience and just
from personal experience and just
from personal experience and just previous experience I don’t think there
previous experience I don’t think there
previous experience I don’t think there is just one channel social channel
is just one channel social channel
is just one channel social channel that’s perfect for everything that you
that’s perfect for everything that you
that’s perfect for everything that you send out their content wise I mean
send out their content wise I mean
send out their content wise I mean Facebook versus linkedin linkedin is
Facebook versus linkedin linkedin is
Facebook versus linkedin linkedin is more business oriented right so you’re
more business oriented right so you’re
more business oriented right so you’re going to have a different type of tone a
going to have a different type of tone a
going to have a different type of tone a different type of audience with that as
different type of audience with that as
different type of audience with that as opposed to Facebook where it might be a
opposed to Facebook where it might be a
opposed to Facebook where it might be a little bit more friendly or might be a
little bit more friendly or might be a
little bit more friendly or might be a little bit more not as formal so what
little bit more not as formal so what
little bit more not as formal so what you do want to do is if you start
you do want to do is if you start
you do want to do is if you start spending money in any of these but like
spending money in any of these but like
spending money in any of these but like any of these channels if you’re starting
any of these channels if you’re starting
any of these channels if you’re starting to look at facebook ads if you’re
to look at facebook ads if you’re
to look at facebook ads if you’re looking at LinkedIn ads you definitely
looking at LinkedIn ads you definitely
looking at LinkedIn ads you definitely want to see how much is being spent and
want to see how much is being spent and
want to see how much is being spent and then seeing how successful it was
then seeing how successful it was
then seeing how successful it was compared to the other channel right so
compared to the other channel right so
compared to the other channel right so you want to look to see the amount of
you want to look to see the amount of
you want to look to see the amount of impressions or conversions that you have
impressions or conversions that you have
impressions or conversions that you have so you can double down on something
so you can double down on something
so you can double down on something that’s doing better the one channels
that’s doing better the one channels
that’s doing better the one channels because the other one that’s not giving
because the other one that’s not giving
because the other one that’s not giving you the the result you’re looking for
you the the result you’re looking for
you the the result you’re looking for but just three hundred one more time I
but just three hundred one more time I
but just three hundred one more time I don’t think there is just one perfect
don’t think there is just one perfect
don’t think there is just one perfect channel for anybody I think it’s just a
channel for anybody I think it’s just a
channel for anybody I think it’s just a matter of testing the channels seeing
matter of testing the channels seeing
matter of testing the channels seeing the best results and then just doubling
the best results and then just doubling
the best results and then just doubling down on the ones that work great yeah i
down on the ones that work great yeah i
down on the ones that work great yeah i agree i think having a campaign that
agree i think having a campaign that
agree i think having a campaign that targets multiple channels intestine and
targets multiple channels intestine and
targets multiple channels intestine and seeing what works is it is it a great
seeing what works is it is it a great
seeing what works is it is it a great start I think it’s understanding the
start I think it’s understanding the
start I think it’s understanding the dynamics of each channel you know so
dynamics of each channel you know so
dynamics of each channel you know so like YouTube is a video channel right
like YouTube is a video channel right
like YouTube is a video channel right are you able to create video content
are you able to create video content
are you able to create video content that’s compelling if not don’t go to
that’s compelling if not don’t go to
that’s compelling if not don’t go to youtube right i mean there’s some basic
youtube right i mean there’s some basic
youtube right i mean there’s some basic things i don’t know what kind of
things i don’t know what kind of
things i don’t know what kind of programs are trying to sell through your
programs are trying to sell through your
programs are trying to sell through your ecommerce platform and what your
ecommerce platform and what your
ecommerce platform and what your capabilities and strengths are ideally
capabilities and strengths are ideally
capabilities and strengths are ideally that’s what you want to overlap is where
that’s what you want to overlap is where
that’s what you want to overlap is where your audience is at combined with what
your audience is at combined with what
your audience is at combined with what you are good at doing and have the
you are good at doing and have the
you are good at doing and have the passion for so my audience is you know
passion for so my audience is you know
passion for so my audience is you know on on youtube and i’m great at being on
on on youtube and i’m great at being on
on on youtube and i’m great at being on camera that’s the place that I want to
camera that’s the place that I want to
camera that’s the place that I want to be
be
be right right uh if I had to kind of pick
right right uh if I had to kind of pick
right right uh if I had to kind of pick one to start with and you’re looking for
one to start with and you’re looking for
one to start with and you’re looking for advertising I would look at facebook I
advertising I would look at facebook I
advertising I would look at facebook I just think the ability to the target is
just think the ability to the target is
just think the ability to the target is insane the dimensions I give our awesome
insane the dimensions I give our awesome
insane the dimensions I give our awesome is very specific yeah but but it’s it’s
is very specific yeah but but it’s it’s
is very specific yeah but but it’s it’s it’s paint like if you are not willing
it’s paint like if you are not willing
it’s paint like if you are not willing to spend money isn’t be big money but
to spend money isn’t be big money but
to spend money isn’t be big money but thirty forty fifty dollars a day if
thirty forty fifty dollars a day if
thirty forty fifty dollars a day if you’re not willing to spend that then
you’re not willing to spend that then
you’re not willing to spend that then you’re not going to get results from
you’re not going to get results from
you’re not going to get results from facebook it’s it’s very much a paid
facebook it’s it’s very much a paid
facebook it’s it’s very much a paid platform right um twitter is is great
platform right um twitter is is great
platform right um twitter is is great there AB product is just okay but you
there AB product is just okay but you
there AB product is just okay but you have to put in a ton of work like you
have to put in a ton of work like you
have to put in a ton of work like you have to follow people you have to follow
have to follow people you have to follow
have to follow people you have to follow hashtags you have to engage with them
hashtags you have to engage with them
hashtags you have to engage with them it’s just it’s grinding it out like you
it’s just it’s grinding it out like you
it’s just it’s grinding it out like you can get the results a lot faster with
can get the results a lot faster with
can get the results a lot faster with Facebook and Twitter but it’s going to
Facebook and Twitter but it’s going to
Facebook and Twitter but it’s going to cost you money if you have more time
cost you money if you have more time
cost you money if you have more time than money go all in on Twitter and put
than money go all in on Twitter and put
than money go all in on Twitter and put in the work if you’re great on video
in the work if you’re great on video
in the work if you’re great on video going on YouTube and then the other ones
going on YouTube and then the other ones
going on YouTube and then the other ones are you know targeted towards certain
are you know targeted towards certain
are you know targeted towards certain communities and if that fits your target
communities and if that fits your target
communities and if that fits your target audience and that’s what you want to be
audience and that’s what you want to be
audience and that’s what you want to be you know marketing 101 is you want to be
you know marketing 101 is you want to be
you know marketing 101 is you want to be your customers are okay you know if you
your customers are okay you know if you
your customers are okay you know if you if your customers are Star Wars fans you
if your customers are Star Wars fans you
if your customers are Star Wars fans you know you want to be outside the theaters
know you want to be outside the theaters
know you want to be outside the theaters tonight talking to them because that’s
tonight talking to them because that’s
tonight talking to them because that’s where they’re going to be and so do an
where they’re going to be and so do an
where they’re going to be and so do an analysis of where your customers are on
analysis of where your customers are on
analysis of where your customers are on the different platforms could be really
the different platforms could be really
the different platforms could be really helpful I love it a question from Eileen
helpful I love it a question from Eileen
helpful I love it a question from Eileen about a weber uh what makes a weber
about a weber uh what makes a weber
about a weber uh what makes a weber stand out above your competition I mean
stand out above your competition I mean
stand out above your competition I mean having besides having good looking data
having besides having good looking data
having besides having good looking data analysts definitely it’s our customer
analysts definitely it’s our customer
analysts definitely it’s our customer service for me I we’re one of the best
service for me I we’re one of the best
service for me I we’re one of the best in the business for customer service we
in the business for customer service we
in the business for customer service we do love our customers is not just
do love our customers is not just
do love our customers is not just something that we throw up on our
something that we throw up on our
something that we throw up on our website is something that every single
website is something that every single
website is something that every single detail of our business is really focused
detail of our business is really focused
detail of our business is really focused around our customers and that’s why I
around our customers and that’s why I
around our customers and that’s why I love working for this place for me
love working for this place for me
love working for this place for me personally I it’s a great group of
personally I it’s a great group of
personally I it’s a great group of individuals and we really do take steps
individuals and we really do take steps
individuals and we really do take steps just to make sure that the experience
just to make sure that the experience
just to make sure that the experience you get is the best experience you could
you get is the best experience you could
you get is the best experience you could possibly have with us that’s what we’re
possibly have with us that’s what we’re
possibly have with us that’s what we’re interested in doing so from my
interested in doing so from my
interested in doing so from my perspective of being a customer for ten
perspective of being a customer for ten
perspective of being a customer for ten years I absolutely agree i think the
years I absolutely agree i think the
years I absolutely agree i think the service is amazing you can always call
service is amazing you can always call
service is amazing you can always call in and there’s somebody that you can
in and there’s somebody that you can
in and there’s somebody that you can talk to who doesn’t just answer the
talk to who doesn’t just answer the
talk to who doesn’t just answer the question
question
question actually cares about your business like
actually cares about your business like
actually cares about your business like why are you trying to do that and ask a
why are you trying to do that and ask a
why are you trying to do that and ask a couple extra questions because I may not
couple extra questions because I may not
couple extra questions because I may not have the right thing in my head and by
have the right thing in my head and by
have the right thing in my head and by talking it through a couple questions
talking it through a couple questions
talking it through a couple questions deeper they understand what I’m trying
deeper they understand what I’m trying
deeper they understand what I’m trying to do and can maybe recommend the better
to do and can maybe recommend the better
to do and can maybe recommend the better solution for me which I really
solution for me which I really
solution for me which I really appreciate everybody’s really nice too
appreciate everybody’s really nice too
appreciate everybody’s really nice too we’re happy people for the best places
we’re happy people for the best places
we’re happy people for the best places of work we’ve won several years best
of work we’ve won several years best
of work we’ve won several years best places of work in Pennsylvania we do
places of work in Pennsylvania we do
places of work in Pennsylvania we do have we actually have a very we just got
have we actually have a very we just got
have we actually have a very we just got a nationally a customer service award
a nationally a customer service award
a nationally a customer service award nationally so yeah it’s it is a great
nationally so yeah it’s it is a great
nationally so yeah it’s it is a great place to work and honestly the reason
place to work and honestly the reason
place to work and honestly the reason it’s a great place to work is because we
it’s a great place to work is because we
it’s a great place to work is because we do care we just care about our customers
do care we just care about our customers
do care we just care about our customers yeah it’s just everybody’s nice it’s
yeah it’s just everybody’s nice it’s
yeah it’s just everybody’s nice it’s it’s appreciate them out if you’re nice
it’s appreciate them out if you’re nice
it’s appreciate them out if you’re nice person it’s just elected with other nice
person it’s just elected with other nice
person it’s just elected with other nice people and and for those of you been
people and and for those of you been
people and and for those of you been watching the series you know we’ve had a
watching the series you know we’ve had a
watching the series you know we’ve had a number of people now want from you ever
number of people now want from you ever
number of people now want from you ever and everybody is just nice you know they
and everybody is just nice you know they
and everybody is just nice you know they have their domain expertise but they’re
have their domain expertise but they’re
have their domain expertise but they’re just nice um why I got on a weber at the
just nice um why I got on a weber at the
just nice um why I got on a weber at the first place was I love on the in the
first place was I love on the in the
first place was I love on the in the email give you a spam score so when you
email give you a spam score so when you
email give you a spam score so when you before you send an email that says hey
before you send an email that says hey
before you send an email that says hey this is likely going to get caught in
this is likely going to get caught in
this is likely going to get caught in search engines because I sorry in email
search engines because I sorry in email
search engines because I sorry in email filters because you included these three
filters because you included these three
filters because you included these three words which are going to get caught by
words which are going to get caught by
words which are going to get caught by spam filters like wow that’s a huge
spam filters like wow that’s a huge
spam filters like wow that’s a huge savings right you know you think of how
savings right you know you think of how
savings right you know you think of how much time you spend trying to cultivate
much time you spend trying to cultivate
much time you spend trying to cultivate a following and then because you use
a following and then because you use
a following and then because you use three words now your messages aren’t
three words now your messages aren’t
three words now your messages aren’t being seen so that’s why I first got on
being seen so that’s why I first got on
being seen so that’s why I first got on and then it’s just been a it’s been a
and then it’s just been a it’s been a
and then it’s just been a it’s been a great experience ten-plus years later
great experience ten-plus years later
great experience ten-plus years later and then with our industry you know the
and then with our industry you know the
and then with our industry you know the CEO of a weber tom says it’s all the
CEO of a weber tom says it’s all the
CEO of a weber tom says it’s all the time as you know our customer success is
time as you know our customer success is
time as you know our customer success is our success so we’re very invested in
our success so we’re very invested in
our success so we’re very invested in making sure that everyone who use our
making sure that everyone who use our
making sure that everyone who use our service does well because that’s just
service does well because that’s just
service does well because that’s just going to help us down the line I love it
going to help us down the line I love it
going to help us down the line I love it pastor d writing in on an email campaign
pastor d writing in on an email campaign
pastor d writing in on an email campaign for consulting services what is the best
for consulting services what is the best
for consulting services what is the best strategy besides the content besides the
strategy besides the content besides the
strategy besides the content besides the content to convert them speedily what
content to convert them speedily what
content to convert them speedily what would be the tactic of creating urgency
would be the tactic of creating urgency
would be the tactic of creating urgency what would you suggest or what sorry
what would you suggest or what sorry
what would you suggest or what sorry would that be the tactic of great
would that be the tactic of great
would that be the tactic of great emergency for well I mean if you what do
emergency for well I mean if you what do
emergency for well I mean if you what do you want talk about are in season
you want talk about are in season
you want talk about are in season creating certain CTAs or I’m sorry I’m
creating certain CTAs or I’m sorry I’m
creating certain CTAs or I’m sorry I’m anything along those lines sure I mean
anything along those lines sure I mean
anything along those lines sure I mean if it was a consultancy effort to
if it was a consultancy effort to
if it was a consultancy effort to service any service in general you
service any service in general you
service any service in general you really should be selling yourself and I
really should be selling yourself and I
really should be selling yourself and I know that might seem a little bit more
know that might seem a little bit more
know that might seem a little bit more on the content e side is what you
on the content e side is what you
on the content e side is what you brought up but um I would make sure that
brought up but um I would make sure that
brought up but um I would make sure that you’re selling you know what you do who
you’re selling you know what you do who
you’re selling you know what you do who you are what makes you you and takes you
you are what makes you you and takes you
you are what makes you you and takes you above the competition that’s something
above the competition that’s something
above the competition that’s something that I would be pitching in any aspect
that I would be pitching in any aspect
that I would be pitching in any aspect of a service industry but Evan what do
of a service industry but Evan what do
of a service industry but Evan what do you think um so typically with service
you think um so typically with service
you think um so typically with service providers I find two things one somebody
providers I find two things one somebody
providers I find two things one somebody has an urgent need and they’re gonna
has an urgent need and they’re gonna
has an urgent need and they’re gonna call you right so I don’t know what
call you right so I don’t know what
call you right so I don’t know what you’re selling what kind of consulting
you’re selling what kind of consulting
you’re selling what kind of consulting you know if you’re helping somebody
you know if you’re helping somebody
you know if you’re helping somebody raise capital and I’m trying to raise
raise capital and I’m trying to raise
raise capital and I’m trying to raise capital right now that i’m going to call
capital right now that i’m going to call
capital right now that i’m going to call you and I have a need immediately if I
you and I have a need immediately if I
you and I have a need immediately if I need to bring on a plumber you know I I
need to bring on a plumber you know I I
need to bring on a plumber you know I I need somebody right now because my
need somebody right now because my
need somebody right now because my faucet is leaking and in that case they
faucet is leaking and in that case they
faucet is leaking and in that case they you know they may just call you up from
you know they may just call you up from
you know they may just call you up from your website the people who are joining
your website the people who are joining
your website the people who are joining a newsletter list they’re interested but
a newsletter list they’re interested but
a newsletter list they’re interested but it’s not it’s not important enough yet
it’s not it’s not important enough yet
it’s not it’s not important enough yet it’s something they’re thinking about
it’s something they’re thinking about
it’s something they’re thinking about but they’re not may be ready for it so
but they’re not may be ready for it so
but they’re not may be ready for it so example if you’re a business growth
example if you’re a business growth
example if you’re a business growth consultant’ as an example like yeah I
consultant’ as an example like yeah I
consultant’ as an example like yeah I want business growth who doesn’t want
want business growth who doesn’t want
want business growth who doesn’t want business growth but is it important
business growth but is it important
business growth but is it important enough that I’m going to sign up right
enough that I’m going to sign up right
enough that I’m going to sign up right now for it you know like I need a little
now for it you know like I need a little
now for it you know like I need a little more context to understand and so if I
more context to understand and so if I
more context to understand and so if I were you I’d be telling stories to
were you I’d be telling stories to
were you I’d be telling stories to create the relevancy and urgency so if
create the relevancy and urgency so if
create the relevancy and urgency so if you’re talking about business growth hit
you’re talking about business growth hit
you’re talking about business growth hit me with something that makes me think
me with something that makes me think
me with something that makes me think maybe I need that right now and it’s not
maybe I need that right now and it’s not
maybe I need that right now and it’s not it’s not just having a promo offer but
it’s not just having a promo offer but
it’s not just having a promo offer but something that makes me think like that
something that makes me think like that
something that makes me think like that makes it important for me to want to do
makes it important for me to want to do
makes it important for me to want to do this and make this change in my life
this and make this change in my life
this and make this change in my life right now so if it’s coming up in 2016
right now so if it’s coming up in 2016
right now so if it’s coming up in 2016 you might talk about how I didn’t hit my
you might talk about how I didn’t hit my
you might talk about how I didn’t hit my did you hit your goals in 2015 it was
did you hit your goals in 2015 it was
did you hit your goals in 2015 it was important what was your biggest thing
important what was your biggest thing
important what was your biggest thing that you know you missed out on do you
that you know you missed out on do you
that you know you missed out on do you want to hit that next year you know get
want to hit that next year you know get
want to hit that next year you know get me thinking so that it it brings
me thinking so that it it brings
me thinking so that it it brings something that’s relevant that makes me
something that’s relevant that makes me
something that’s relevant that makes me want to sign up now um the other thing I
want to sign up now um the other thing I
want to sign up now um the other thing I would consider is having a lower entry
would consider is having a lower entry
would consider is having a lower entry product as a taste just like your email
product as a taste just like your email
product as a taste just like your email is a taste right like somebody visited
is a taste right like somebody visited
is a taste right like somebody visited your website they didn’t hire you right
your website they didn’t hire you right
your website they didn’t hire you right they didn’t didn’t call you they didn’t
they didn’t didn’t call you they didn’t
they didn’t didn’t call you they didn’t email
email didn’t hire you but they want to taste
didn’t hire you but they want to taste
didn’t hire you but they want to taste like they’re interested enough to want
like they’re interested enough to want
like they’re interested enough to want to taste what you got and so that’s your
to taste what you got and so that’s your
to taste what you got and so that’s your opportunity through your auto responders
opportunity through your auto responders
opportunity through your auto responders and regular broadcast to give them that
and regular broadcast to give them that
and regular broadcast to give them that taste what’s the next level up like can
taste what’s the next level up like can
taste what’s the next level up like can you sell them on a group package or a
you sell them on a group package or a
you sell them on a group package or a one hour call or something before
one hour call or something before
one hour call or something before getting to whatever you really want to
getting to whatever you really want to
getting to whatever you really want to sell to give them a taste so that it’s
sell to give them a taste so that it’s
sell to give them a taste so that it’s it lowers the risk makes it easier for
it lowers the risk makes it easier for
it lowers the risk makes it easier for them to say yes so those are some of the
them to say yes so those are some of the
them to say yes so those are some of the things i would look at it and other kind
things i would look at it and other kind
things i would look at it and other kind of consulting business to try to get
of consulting business to try to get
of consulting business to try to get people to sign up faster dennis is
people to sign up faster dennis is
people to sign up faster dennis is writing in he was asking doing answer
writing in he was asking doing answer
writing in he was asking doing answer this question Dennis you had a great
this question Dennis you had a great
this question Dennis you had a great question we open the show with your
question we open the show with your
question we open the show with your question it was amazing you’re going to
question it was amazing you’re going to
question it was amazing you’re going to watch the replay it was a great question
watch the replay it was a great question
watch the replay it was a great question and why is it gone on YouTube we’re
and why is it gone on YouTube we’re
and why is it gone on YouTube we’re doing it on blab today but it’s going to
doing it on blab today but it’s going to
doing it on blab today but it’s going to be the replay will be on youtube so you
be the replay will be on youtube so you
be the replay will be on youtube so you can watch it there go back and watch the
can watch it there go back and watch the
can watch it there go back and watch the first question is like open the Therns
first question is like open the Therns
first question is like open the Therns and it was strong we liked it okay who
and it was strong we liked it okay who
and it was strong we liked it okay who is next up here and again for those
is next up here and again for those
is next up here and again for those watching live / q and then you can start
watching live / q and then you can start
watching live / q and then you can start entering your question and it’ll show up
entering your question and it’ll show up
entering your question and it’ll show up as a question for us there’s a lot of
as a question for us there’s a lot of
as a question for us there’s a lot of chatter I can’t keep up with those
chatter I can’t keep up with those
chatter I can’t keep up with those happen on the side there and so if it’s
happen on the side there and so if it’s
happen on the side there and so if it’s not you it comes to me and honestly any
not you it comes to me and honestly any
not you it comes to me and honestly any questions we don’t get answered anyone
questions we don’t get answered anyone
questions we don’t get answered anyone can feel free to reach out to me through
can feel free to reach out to me through
can feel free to reach out to me through Twitter or through a weber michael are a
Twitter or through a weber michael are a
Twitter or through a weber michael are a weber com that that’s fine i never have
weber com that that’s fine i never have
weber com that that’s fine i never have a problem with that cool I appreciate
a problem with that cool I appreciate
a problem with that cool I appreciate that and maybe I’ll put that in the
that and maybe I’ll put that in the
that and maybe I’ll put that in the description of the YouTube video to
description of the YouTube video to
description of the YouTube video to Brian from social contacts and mailing
Brian from social contacts and mailing
Brian from social contacts and mailing list how do you professionally make a
list how do you professionally make a
list how do you professionally make a speculative proposal to contacts and
speculative proposal to contacts and
speculative proposal to contacts and develop opportunities on your lists well
develop opportunities on your lists well
develop opportunities on your lists well I’m gonna need to hear that one more
I’m gonna need to hear that one more
I’m gonna need to hear that one more time I’m sorry that was that was very
time I’m sorry that was that was very
time I’m sorry that was that was very deep I’m sorry little contact / I was
deep I’m sorry little contact / I was
deep I’m sorry little contact / I was like you know so it’s basically asking
like you know so it’s basically asking
like you know so it’s basically asking from from from people you meet and from
from from from people you meet and from
from from from people you meet and from sorry from social contacts of people in
sorry from social contacts of people in
sorry from social contacts of people in social and on your mailing list how do
social and on your mailing list how do
social and on your mailing list how do you make a professional introduction to
you make a professional introduction to
you make a professional introduction to get them interested in your proposal
get them interested in your proposal
get them interested in your proposal okay um i guess i would really be a big
okay um i guess i would really be a big
okay um i guess i would really be a big part of his nature of your business
part of his nature of your business
part of his nature of your business quite I mean uh taking those leads and
quite I mean uh taking those leads and
quite I mean uh taking those leads and getting them to the next step of a
getting them to the next step of a
getting them to the next step of a customer it’s
customer it’s
customer it’s again it would just be looking at the
again it would just be looking at the
again it would just be looking at the type of people that you have is your
type of people that you have is your
type of people that you have is your leads you’d have to me personally it
leads you’d have to me personally it
leads you’d have to me personally it would be content it would be education
would be content it would be education
would be content it would be education maybe you want to educate those leads
maybe you want to educate those leads
maybe you want to educate those leads before they even sign on your service if
before they even sign on your service if
before they even sign on your service if you if you have some type of valuable
you if you have some type of valuable
you if you have some type of valuable piece of content or education to provide
piece of content or education to provide
piece of content or education to provide to them it’s putting you over the
to them it’s putting you over the
to them it’s putting you over the competition that’s in my opinion yeah
competition that’s in my opinion yeah
competition that’s in my opinion yeah for me I think again it’s jumping too
for me I think again it’s jumping too
for me I think again it’s jumping too soon to try to get to a proposal you
soon to try to get to a proposal you
soon to try to get to a proposal you know people are on your list because
know people are on your list because
know people are on your list because they want to learn about you they’re on
they want to learn about you they’re on
they want to learn about you they’re on your they’re following you on social
your they’re following you on social
your they’re following you on social because they they met you and they’re
because they they met you and they’re
because they they met you and they’re curious about you and it’s up to you to
curious about you and it’s up to you to
curious about you and it’s up to you to deliver value um my style is I like the
deliver value um my style is I like the
deliver value um my style is I like the kick up I’m much more of a marketer than
kick up I’m much more of a marketer than
kick up I’m much more of a marketer than the salesman so take that with a grain
the salesman so take that with a grain
the salesman so take that with a grain of salt but I like to kick up a ton of
of salt but I like to kick up a ton of
of salt but I like to kick up a ton of noise in my industry I like to providing
noise in my industry I like to providing
noise in my industry I like to providing same volume in my industry and get
same volume in my industry and get
same volume in my industry and get noticed whether it’s on social you know
noticed whether it’s on social you know
noticed whether it’s on social you know youtube videos Twitter getting the media
youtube videos Twitter getting the media
youtube videos Twitter getting the media writing books working with brands I like
writing books working with brands I like
writing books working with brands I like to kick out but just a ton of knowing so
to kick out but just a ton of knowing so
to kick out but just a ton of knowing so that people in the industry know who I
that people in the industry know who I
that people in the industry know who I am and then opportunities find me
am and then opportunities find me
am and then opportunities find me because people want to work with me and
because people want to work with me and
because people want to work with me and so it’s finally in the strategy that
so it’s finally in the strategy that
so it’s finally in the strategy that works best for you that works best fits
works best for you that works best fits
works best for you that works best fits my personality uh but if it’s somebody
my personality uh but if it’s somebody
my personality uh but if it’s somebody like if I follow somebody on social the
like if I follow somebody on social the
like if I follow somebody on social the last thing I want is to be tweeted back
last thing I want is to be tweeted back
last thing I want is to be tweeted back hey do you want to buy my stuff right
hey do you want to buy my stuff right
hey do you want to buy my stuff right like it’s it’s too too quick a jump
like it’s it’s too too quick a jump
like it’s it’s too too quick a jump right build a relationship with them
right build a relationship with them
right build a relationship with them first if you’re trying to reach out to
first if you’re trying to reach out to
first if you’re trying to reach out to somebody then you should be a known
somebody then you should be a known
somebody then you should be a known quantity to them right like people pitch
quantity to them right like people pitch
quantity to them right like people pitch me all the time with ideas and here you
me all the time with ideas and here you
me all the time with ideas and here you can you look at my app and can you
can you look at my app and can you
can you look at my app and can you promote my business and if I don’t know
promote my business and if I don’t know
promote my business and if I don’t know who you are I’m probably not even going
who you are I’m probably not even going
who you are I’m probably not even going to read the rest of that message but for
to read the rest of that message but for
to read the rest of that message but for people who have been involved in my
people who have been involved in my
people who have been involved in my community for a while and comment on a
community for a while and comment on a
community for a while and comment on a bunch of stuff you know Dennis we talked
bunch of stuff you know Dennis we talked
bunch of stuff you know Dennis we talked about Dennis at the start Dennis almost
about Dennis at the start Dennis almost
about Dennis at the start Dennis almost every week at least there’s multiple
every week at least there’s multiple
every week at least there’s multiple tweets coming out you know he sank me
tweets coming out you know he sank me
tweets coming out you know he sank me from my stuff he’s giving me pluses on
from my stuff he’s giving me pluses on
from my stuff he’s giving me pluses on cred you know he’s asking questions on
cred you know he’s asking questions on
cred you know he’s asking questions on this if Dennis had something that he
this if Dennis had something that he
this if Dennis had something that he wanted me to look at I would look at it
wanted me to look at I would look at it
wanted me to look at I would look at it because it’s Dennis and he’s been a
because it’s Dennis and he’s been a
because it’s Dennis and he’s been a valuable part of my
valuable part of my
valuable part of my unity and so I think that’s the way to
unity and so I think that’s the way to
unity and so I think that’s the way to do it like the person that you’re
do it like the person that you’re
do it like the person that you’re reaching out to should should know who
reaching out to should should know who
reaching out to should should know who you are you should be a known quantity
you are you should be a known quantity
you are you should be a known quantity to them because you provided a ton of
to them because you provided a ton of
to them because you provided a ton of value to them just don’t jump I know you
value to them just don’t jump I know you
value to them just don’t jump I know you want to make the sale I know it’s
want to make the sale I know it’s
want to make the sale I know it’s important like you got to make a sale
important like you got to make a sale
important like you got to make a sale this is about making sales and providing
this is about making sales and providing
this is about making sales and providing value to get there but the way to do it
value to get there but the way to do it
value to get there but the way to do it isn’t just to try to hard sell people
isn’t just to try to hard sell people
isn’t just to try to hard sell people because it doesn’t doesn’t work out well
because it doesn’t doesn’t work out well
because it doesn’t doesn’t work out well another thing I loved about what you
another thing I loved about what you
another thing I loved about what you just said to Evan was that your knowing
just said to Evan was that your knowing
just said to Evan was that your knowing your customer I mean that’s the
your customer I mean that’s the
your customer I mean that’s the analytical portion of this is there’s
analytical portion of this is there’s
analytical portion of this is there’s there’s ways of tracking and just
there’s ways of tracking and just
there’s ways of tracking and just knowing and understanding who your
knowing and understanding who your
knowing and understanding who your customers are and that’s where you’re
customers are and that’s where you’re
customers are and that’s where you’re gonna find success yeah even even like
gonna find success yeah even even like
gonna find success yeah even even like uh this is a little stalkerish what was
uh this is a little stalkerish what was
uh this is a little stalkerish what was a data mining I had a meeting with with
a data mining I had a meeting with with
a data mining I had a meeting with with somebody uh they called me and say hey
somebody uh they called me and say hey
somebody uh they called me and say hey Evan we want to talk about a campaign
Evan we want to talk about a campaign
Evan we want to talk about a campaign you want to do and so I looked at their
you want to do and so I looked at their
you want to do and so I looked at their Twitter following and found out that
Twitter following and found out that
Twitter following and found out that they like this that she posted on her
they like this that she posted on her
they like this that she posted on her twitter account I love this local cafe
twitter account I love this local cafe
twitter account I love this local cafe and so before I met I went to the local
and so before I met I went to the local
and so before I met I went to the local cafe and bought some treats and brought
cafe and bought some treats and brought
cafe and bought some treats and brought them two words ago I love this place
them two words ago I love this place
them two words ago I love this place right like I didn’t say of course I
right like I didn’t say of course I
right like I didn’t say of course I found it on Twitter and shock you but
found it on Twitter and shock you but
found it on Twitter and shock you but like you can do those things it’s dive
like you can do those things it’s dive
like you can do those things it’s dive into the data right a little personal in
into the data right a little personal in
into the data right a little personal in front of my interview I do love that I
front of my interview I do love that I
front of my interview I do love that I do you have a friendly face and aura you
do you have a friendly face and aura you
do you have a friendly face and aura you know it makes me want to share but but
know it makes me want to share but but
know it makes me want to share but but that’s like you any it’s never been
that’s like you any it’s never been
that’s like you any it’s never been easier to find information on people and
easier to find information on people and
easier to find information on people and if you’re trying to make a sale you
if you’re trying to make a sale you
if you’re trying to make a sale you trying to get that’s know somebody try
trying to get that’s know somebody try
trying to get that’s know somebody try to build relationships you know as an
to build relationships you know as an
to build relationships you know as an example Michael I’d never met before
example Michael I’d never met before
example Michael I’d never met before this we you know connected on Twitter a
this we you know connected on Twitter a
this we you know connected on Twitter a few times but we haven’t there’s our
few times but we haven’t there’s our
few times but we haven’t there’s our first time meeting each other today I
first time meeting each other today I
first time meeting each other today I went to his Twitter profile page he’s
went to his Twitter profile page he’s
went to his Twitter profile page he’s got this Darth Vader thing at the top so
got this Darth Vader thing at the top so
got this Darth Vader thing at the top so I know he’s a star wars fan I know that
I know he’s a star wars fan I know that
I know he’s a star wars fan I know that wednesday night with your salsa dancing
wednesday night with your salsa dancing
wednesday night with your salsa dancing I believe right on your website you’re a
I believe right on your website you’re a
I believe right on your website you’re a salsify yeah yeah yeah so I mean the
salsify yeah yeah yeah so I mean the
salsify yeah yeah yeah so I mean the first thing I talked about with Star
first thing I talked about with Star
first thing I talked about with Star Wars and it gives us an easy way to open
Wars and it gives us an easy way to open
Wars and it gives us an easy way to open up a relationship and so it’s never been
up a relationship and so it’s never been
up a relationship and so it’s never been easier to find out about people just
easier to find out about people just
easier to find out about people just search on them see what they’re posting
search on them see what they’re posting
search on them see what they’re posting have some contacts before you open the
have some contacts before you open the
have some contacts before you open the conversation a question from Joe that
conversation a question from Joe that
conversation a question from Joe that got cut off
got cut off
got cut off we paste it in Joe Reitz in
we paste it in Joe Reitz in
we paste it in Joe Reitz in service-based business questions would
service-based business questions would
service-based business questions would you provide tons of value from the
you provide tons of value from the
you provide tons of value from the beginning then proposed the highest
beginning then proposed the highest
beginning then proposed the highest price service program will this convert
price service program will this convert
price service program will this convert better than offering an intro program
better than offering an intro program
better than offering an intro program well that is a really good question so
well that is a really good question so
well that is a really good question so basically we’re looking at adding a
basically we’re looking at adding a
basically we’re looking at adding a monthly a monthly charge are we looking
monthly a monthly charge are we looking
monthly a monthly charge are we looking at bringing a freemium up front are we
at bringing a freemium up front are we
at bringing a freemium up front are we looking to do upsells um for each
looking to do upsells um for each
looking to do upsells um for each individual business I don’t think there
individual business I don’t think there
individual business I don’t think there is a perfect solution I really just
is a perfect solution I really just
is a perfect solution I really just don’t I can tell you from working with
don’t I can tell you from working with
don’t I can tell you from working with several organizations in the past um it
several organizations in the past um it
several organizations in the past um it really you really have to define who you
really you really have to define who you
really you really have to define who you are against the competition right so you
are against the competition right so you
are against the competition right so you might have a larger huge marketing firm
might have a larger huge marketing firm
might have a larger huge marketing firm type of establishment where they they’re
type of establishment where they they’re
type of establishment where they they’re built on premium models right there
built on premium models right there
built on premium models right there looking at bringing as many people in as
looking at bringing as many people in as
looking at bringing as many people in as possible that again you could be looking
possible that again you could be looking
possible that again you could be looking at another organization that’s focused
at another organization that’s focused
at another organization that’s focused on small business or a small and
on small business or a small and
on small business or a small and medium-sized business that believes in
medium-sized business that believes in
medium-sized business that believes in the service that they offer and they
the service that they offer and they
the service that they offer and they leave our their product they might have
leave our their product they might have
leave our their product they might have the the billing up front because it
the the billing up front because it
the the billing up front because it shows a certain amount of you know we
shows a certain amount of you know we
shows a certain amount of you know we know who we are we know what we do and
know who we are we know what we do and
know who we are we know what we do and we feel that this is a fair price now
we feel that this is a fair price now
we feel that this is a fair price now again there is no simple solution for
again there is no simple solution for
again there is no simple solution for this you should always be upselling I
this you should always be upselling I
this you should always be upselling I said earlier she be upselling all the
said earlier she be upselling all the
said earlier she be upselling all the time I’m trying to figure out additional
time I’m trying to figure out additional
time I’m trying to figure out additional needs um but there is no simple solution
needs um but there is no simple solution
needs um but there is no simple solution for that or how you should be pricing
for that or how you should be pricing
for that or how you should be pricing out your product or service yeah I would
out your product or service yeah I would
out your product or service yeah I would say I think it depends on your client if
say I think it depends on your client if
say I think it depends on your client if you’re doing if you want to sell big
you’re doing if you want to sell big
you’re doing if you want to sell big ticket items that’s your angle then I
ticket items that’s your angle then I
ticket items that’s your angle then I don’t think you usually won’t get people
don’t think you usually won’t get people
don’t think you usually won’t get people along that process right so I mean I
along that process right so I mean I
along that process right so I mean I work with Microsoft I work with Dell I
work with Microsoft I work with Dell I
work with Microsoft I work with Dell I how I get them is by providing insane
how I get them is by providing insane
how I get them is by providing insane content that then they reach out to me
content that then they reach out to me
content that then they reach out to me and we go right into a bigger package
and we go right into a bigger package
and we go right into a bigger package it’s never like hey you know what before
it’s never like hey you know what before
it’s never like hey you know what before we do something big why don’t you buy my
we do something big why don’t you buy my
we do something big why don’t you buy my $99 ebook and then we’ll see what we can
$99 ebook and then we’ll see what we can
$99 ebook and then we’ll see what we can do together so if that’s your goal like
do together so if that’s your goal like
do together so if that’s your goal like to get the big the big deals you can
to get the big the big deals you can
to get the big the big deals you can still start off on an intro thing with
still start off on an intro thing with
still start off on an intro thing with them like I might do one youtube video
them like I might do one youtube video
them like I might do one youtube video with them and
with them and
with them and right a fly to redmond and do one thing
right a fly to redmond and do one thing
right a fly to redmond and do one thing with them and then that leads to an
with them and then that leads to an
with them and then that leads to an annual program but it’s never these like
annual program but it’s never these like
annual program but it’s never these like super low budget cheap things if you’re
super low budget cheap things if you’re
super low budget cheap things if you’re trying to go mass then yeah then you’re
trying to go mass then yeah then you’re
trying to go mass then yeah then you’re it’s a numbers game and you’re trying to
it’s a numbers game and you’re trying to
it’s a numbers game and you’re trying to get but people on a free thing or maybe
get but people on a free thing or maybe
get but people on a free thing or maybe that sign up for your newsletter for
that sign up for your newsletter for
that sign up for your newsletter for this free program or download and then
this free program or download and then
this free program or download and then you have a seven dollar product and then
you have a seven dollar product and then
you have a seven dollar product and then the fifty dollar product and then one
the fifty dollar product and then one
the fifty dollar product and then one hundred dollar product and then maybe
hundred dollar product and then maybe
hundred dollar product and then maybe it’s a coaching call that’s five hundred
it’s a coaching call that’s five hundred
it’s a coaching call that’s five hundred dollars a month or it’s a live event and
dollars a month or it’s a live event and
dollars a month or it’s a live event and that’s the kind of logical stream to
that’s the kind of logical stream to
that’s the kind of logical stream to move up so I think it depends on your
move up so I think it depends on your
move up so I think it depends on your audience right if you’re a real estate
audience right if you’re a real estate
audience right if you’re a real estate agent trying to sell 5 million
agent trying to sell 5 million
agent trying to sell 5 million ten-million-dollar homes those clients
ten-million-dollar homes those clients
ten-million-dollar homes those clients aren’t buying the seven dollar ebook and
aren’t buying the seven dollar ebook and
aren’t buying the seven dollar ebook and how to get more money from your house
how to get more money from your house
how to get more money from your house like it’s just it’s a different market
like it’s just it’s a different market
like it’s just it’s a different market and inside the middle market is the hard
and inside the middle market is the hard
and inside the middle market is the hard one that’s the that’s the hard dangerous
one that’s the that’s the hard dangerous
one that’s the that’s the hard dangerous when the planes so I’d be looking at
when the planes so I’d be looking at
when the planes so I’d be looking at high-end custom awesome content and and
high-end custom awesome content and and
high-end custom awesome content and and go right for the sale once you have a
go right for the sale once you have a
go right for the sale once you have a relationship or low end mass free and
relationship or low end mass free and
relationship or low end mass free and work work their way up but you’re not
work work their way up but you’re not
work work their way up but you’re not going to get you know from those free 17
going to get you know from those free 17
going to get you know from those free 17 all you know you almost never else they
all you know you almost never else they
all you know you almost never else they almost never get the million-dollar huge
almost never get the million-dollar huge
almost never get the million-dollar huge accounts from that free stuff all right
accounts from that free stuff all right
accounts from that free stuff all right um cool got to go on a bit of a rant
um cool got to go on a bit of a rant
um cool got to go on a bit of a rant there so this is something that is
there so this is something that is
there so this is something that is unique to to blab we have the ability to
unique to to blab we have the ability to
unique to to blab we have the ability to call in if somebody wants that we still
call in if somebody wants that we still
call in if somebody wants that we still have other questions I get to wear
have other questions I get to wear
have other questions I get to wear something wants to call in live there’s
something wants to call in live there’s
something wants to call in live there’s an open seat I’m excited you can click
an open seat I’m excited you can click
an open seat I’m excited you can click on the open sea do you have a question
on the open sea do you have a question
on the open sea do you have a question for us make it this isn’t promotion time
for us make it this isn’t promotion time
for us make it this isn’t promotion time the gap you have a genuine question that
the gap you have a genuine question that
the gap you have a genuine question that you want to ask us will do the open seat
you want to ask us will do the open seat
you want to ask us will do the open seat and you can call in and at so what was
and you can call in and at so what was
and you can call in and at so what was on that first I know some people were
on that first I know some people were
on that first I know some people were trying earlier to get in I saw a rise
trying earlier to get in I saw a rise
trying earlier to get in I saw a rise online and Maria trying to get in but
online and Maria trying to get in but
online and Maria trying to get in but time anyway I’ll leave that option open
time anyway I’ll leave that option open
time anyway I’ll leave that option open cool uh Ravana Ravana email campaigns
cool uh Ravana Ravana email campaigns
cool uh Ravana Ravana email campaigns how do you come up with the content for
how do you come up with the content for
how do you come up with the content for your emails to send your subscriber list
your emails to send your subscriber list
your emails to send your subscriber list ah good question um so there’s a couple
ah good question um so there’s a couple
ah good question um so there’s a couple of things I think I brought this up
of things I think I brought this up
of things I think I brought this up earlier too if you guys are using
earlier too if you guys are using
earlier too if you guys are using analytics I mean start looking at
analytics I mean start looking at
analytics I mean start looking at keyword
keyword
keyword birds start looking at any type of
birds start looking at any type of
birds start looking at any type of previous articles that you’ve written
previous articles that you’ve written
previous articles that you’ve written see how they’re doing a performing the
see how they’re doing a performing the
see how they’re doing a performing the other thing is I mean if you’re in your
other thing is I mean if you’re in your
other thing is I mean if you’re in your industry I’m sure that you’re keeping up
industry I’m sure that you’re keeping up
industry I’m sure that you’re keeping up with it seeing what people are
with it seeing what people are
with it seeing what people are responding to in your competitors blog
responding to in your competitors blog
responding to in your competitors blog post or anything along those lines just
post or anything along those lines just
post or anything along those lines just understanding what’s being more
understanding what’s being more
understanding what’s being more receptive with their audience which is
receptive with their audience which is
receptive with their audience which is your audience um that’s all i have for
your audience um that’s all i have for
your audience um that’s all i have for that one I think cool you know so a
that one I think cool you know so a
that one I think cool you know so a couple ideas for me one I would always
couple ideas for me one I would always
couple ideas for me one I would always have something that tells my story I
have something that tells my story I
have something that tells my story I think every entrepreneur needs some
think every entrepreneur needs some
think every entrepreneur needs some piece of content if it’s you talk about
piece of content if it’s you talk about
piece of content if it’s you talk about email campaigns here for bonus so that
email campaigns here for bonus so that
email campaigns here for bonus so that should be in there somewhere but why you
should be in there somewhere but why you
should be in there somewhere but why you started what you’re doing and make me
started what you’re doing and make me
started what you’re doing and make me feel your passion that also belongs on
feel your passion that also belongs on
feel your passion that also belongs on your website that also belongs in your
your website that also belongs in your
your website that also belongs in your YouTube channel that also belongs
YouTube channel that also belongs
YouTube channel that also belongs everywhere else in your campaigns we
everywhere else in your campaigns we
everywhere else in your campaigns we have J reyez joining us Oh loyal loyal
have J reyez joining us Oh loyal loyal
have J reyez joining us Oh loyal loyal viewer um but then some other ideas I’d
viewer um but then some other ideas I’d
viewer um but then some other ideas I’d be looking at because it’s easy to run
be looking at because it’s easy to run
be looking at because it’s easy to run out of content it’s super easy to run
out of content it’s super easy to run
out of content it’s super easy to run out of content is it I don’t know what
out of content is it I don’t know what
out of content is it I don’t know what else to talk about I would be looking at
else to talk about I would be looking at
else to talk about I would be looking at what are your customers asking you on a
what are your customers asking you on a
what are your customers asking you on a regular basis right like what are the
regular basis right like what are the
regular basis right like what are the common questions that you get asked is
common questions that you get asked is
common questions that you get asked is chances are everywhere on your list has
chances are everywhere on your list has
chances are everywhere on your list has the same problems I’d be looking at what
the same problems I’d be looking at what
the same problems I’d be looking at what inspired you like what are the some of
inspired you like what are the some of
inspired you like what are the some of the things that happen in your week that
the things that happen in your week that
the things that happen in your week that inspired you made you upset and you
inspired you made you upset and you
inspired you made you upset and you angry made you happy you could talk
angry made you happy you could talk
angry made you happy you could talk behind the scenes what’s going on give
behind the scenes what’s going on give
behind the scenes what’s going on give people little sneak peek and you can
people little sneak peek and you can
people little sneak peek and you can also subscribe to other people’s
also subscribe to other people’s
also subscribe to other people’s newsletters in your industry and outside
newsletters in your industry and outside
newsletters in your industry and outside your industry you know I get some great
your industry you know I get some great
your industry you know I get some great ideas for my salsa business channel from
ideas for my salsa business channel from
ideas for my salsa business channel from a guy who does reenactments like these
a guy who does reenactments like these
a guy who does reenactments like these 18th century battles I’m you think well
18th century battles I’m you think well
18th century battles I’m you think well that’s a totally different kind of
that’s a totally different kind of
that’s a totally different kind of business but it’s not like how he
business but it’s not like how he
business but it’s not like how he interviews people and how he talks about
interviews people and how he talks about
interviews people and how he talks about the products they use gives me cool is
the products they use gives me cool is
the products they use gives me cool is ago maybe we could do a video related to
ago maybe we could do a video related to
ago maybe we could do a video related to that too but talking about dance shoes
that too but talking about dance shoes
that too but talking about dance shoes instead and so you can subscribe to
instead and so you can subscribe to
instead and so you can subscribe to other people’s content to to good ideas
other people’s content to to good ideas
other people’s content to to good ideas most of the content on my channel is
most of the content on my channel is
most of the content on my channel is from what are we talking about today
from what are we talking about today
from what are we talking about today it’s all your questions right like a
it’s all your questions right like a
it’s all your questions right like a content is this people’s questions and I
content is this people’s questions and I
content is this people’s questions and I started all my stuff I basically having
started all my stuff I basically having
started all my stuff I basically having people write in from my email list and
people write in from my email list and
people write in from my email list and hey Evan I have this problem and I would
hey Evan I have this problem and I would
hey Evan I have this problem and I would spend hours just running back the people
spend hours just running back the people
spend hours just running back the people and said this is like I don’t tumblr in
and said this is like I don’t tumblr in
and said this is like I don’t tumblr in my business so i’m going to start
my business so i’m going to start
my business so i’m going to start answering questions on youtube and share
answering questions on youtube and share
answering questions on youtube and share them out that way and so lots of ideas
them out that way and so lots of ideas
them out that way and so lots of ideas for you there Jake rise yo can you hear
for you there Jake rise yo can you hear
for you there Jake rise yo can you hear me welcome aboard can you hear me yeah
me welcome aboard can you hear me yeah
me welcome aboard can you hear me yeah we got you it’s a little bit delayed but
we got you it’s a little bit delayed but
we got you it’s a little bit delayed but we got you all right what’s your
we got you all right what’s your
we got you all right what’s your question all right so have a question
question all right so have a question
question all right so have a question for you guys first thank you both so
for you guys first thank you both so
for you guys first thank you both so much for this I really appreciate it and
much for this I really appreciate it and
much for this I really appreciate it and second you keep talking about the power
second you keep talking about the power
second you keep talking about the power of story and how you want to feel the
of story and how you want to feel the
of story and how you want to feel the passion I feel like a lot of
passion I feel like a lot of
passion I feel like a lot of entrepreneurs are passionate about
entrepreneurs are passionate about
entrepreneurs are passionate about numbers and testing and conversions uh
numbers and testing and conversions uh
numbers and testing and conversions uh maybe Mike could share his story like
maybe Mike could share his story like
maybe Mike could share his story like why are you so passionate about this why
why are you so passionate about this why
why are you so passionate about this why do numbers matter to you oh okay well
do numbers matter to you oh okay well
do numbers matter to you oh okay well that that’s great thank you so much i
that that’s great thank you so much i
that that’s great thank you so much i love how i’m getting more attention than
love how i’m getting more attention than
love how i’m getting more attention than evan so make sure that you show that
evan so make sure that you show that
evan so make sure that you show that with your little sign here Thanks good
with your little sign here Thanks good
with your little sign here Thanks good morning but you know the little props I
morning but you know the little props I
morning but you know the little props I could use more props you guys up uh how
could use more props you guys up uh how
could use more props you guys up uh how do I get passion into it um I’ll tell
do I get passion into it um I’ll tell
do I get passion into it um I’ll tell you it is a long time ago in my first
you it is a long time ago in my first
you it is a long time ago in my first job actually meant that my first or
job actually meant that my first or
job actually meant that my first or second job I was actually sales guy so I
second job I was actually sales guy so I
second job I was actually sales guy so I i was doing business of business phone
i was doing business of business phone
i was doing business of business phone sales did that for a couple years i
sales did that for a couple years i
sales did that for a couple years i moved into a sales management position
moved into a sales management position
moved into a sales management position then i moved into an account management
then i moved into an account management
then i moved into an account management position and this is where i started
position and this is where i started
position and this is where i started happen was with account management so i
happen was with account management so i
happen was with account management so i had a lot of clients largest live I mean
had a lot of clients largest live I mean
had a lot of clients largest live I mean I know no joke fortune 500 companies
I know no joke fortune 500 companies
I know no joke fortune 500 companies that I worked with its type of business
that I worked with its type of business
that I worked with its type of business that I worked with Lee had higher in
that I worked with Lee had higher in
that I worked with Lee had higher in contracts but we also had small mom and
contracts but we also had small mom and
contracts but we also had small mom and pops and what happened here was looking
pops and what happened here was looking
pops and what happened here was looking and seeing um you know the Lisa came in
and seeing um you know the Lisa came in
and seeing um you know the Lisa came in how are they were converting of seeing
how are they were converting of seeing
how are they were converting of seeing how we could track that I was getting
how we could track that I was getting
how we could track that I was getting that information from the large
that information from the large
that information from the large enterprise right this is how you do it
enterprise right this is how you do it
enterprise right this is how you do it and that’s how I started getting a
and that’s how I started getting a
and that’s how I started getting a little bit more knowledgeable with it
little bit more knowledgeable with it
little bit more knowledgeable with it but what I saw how great it was was when
but what I saw how great it was was when
but what I saw how great it was was when I brought to the small business so when
I brought to the small business so when
I brought to the small business so when you’re starting to see the people who
you’re starting to see the people who
you’re starting to see the people who are just starting their businesses or
are just starting their businesses or
are just starting their businesses or maybe have 20 30 employees taking that
maybe have 20 30 employees taking that
maybe have 20 30 employees taking that information and relating to them and
information and relating to them and
information and relating to them and just seeing you know just how happy they
just seeing you know just how happy they
just seeing you know just how happy they were just happening understanding where
were just happening understanding where
were just happening understanding where did invest our money or how things were
did invest our money or how things were
did invest our money or how things were working just being enlightened about you
working just being enlightened about you
working just being enlightened about you know
know
know how they can make their business better
how they can make their business better
how they can make their business better that makes me feel better and that’s
that makes me feel better and that’s
that makes me feel better and that’s honestly the passion the drive i get
honestly the passion the drive i get
honestly the passion the drive i get from analytics now I’ve always been a
from analytics now I’ve always been a
from analytics now I’ve always been a math guy I’ve always liked um getting to
math guy I’ve always liked um getting to
math guy I’ve always liked um getting to the end solution there’s there’s no
the end solution there’s there’s no
the end solution there’s there’s no wrong solution in math right there’s
wrong solution in math right there’s
wrong solution in math right there’s always going to be that that answer um
always going to be that that answer um
always going to be that that answer um the quest to get that answers always
the quest to get that answers always
the quest to get that answers always been something I love but taking my
been something I love but taking my
been something I love but taking my experience and from large enterprise
experience and from large enterprise
experience and from large enterprise relaying that back to small business
relaying that back to small business
relaying that back to small business owners and just you know helping them
owners and just you know helping them
owners and just you know helping them grow their business that’s what makes me
grow their business that’s what makes me
grow their business that’s what makes me happy hello may I love it you know in
happy hello may I love it you know in
happy hello may I love it you know in the passion and jj’s diras has been on
the passion and jj’s diras has been on
the passion and jj’s diras has been on for like two minutes and he has ten
for like two minutes and he has ten
for like two minutes and he has ten percent of the oh so I have mana people
percent of the oh so I have mana people
percent of the oh so I have mana people are loving the J reyez connection there
are loving the J reyez connection there
are loving the J reyez connection there come on you ever is so bad he needs his
come on you ever is so bad he needs his
come on you ever is so bad he needs his own lab channel now with next Roy bud
own lab channel now with next Roy bud
own lab channel now with next Roy bud cool well thank you for the question my
cool well thank you for the question my
cool well thank you for the question my pleasure you guys keep Rocking really
pleasure you guys keep Rocking really
pleasure you guys keep Rocking really appreciate it thank you so I close this
appreciate it thank you so I close this
appreciate it thank you so I close this thing on blab there’s we gonna like golf
thing on blab there’s we gonna like golf
thing on blab there’s we gonna like golf ok next question dinero who is writing
ok next question dinero who is writing
ok next question dinero who is writing to say as a young graphic designer what
to say as a young graphic designer what
to say as a young graphic designer what can I sell besides my actual service of
can I sell besides my actual service of
can I sell besides my actual service of graphic designing to make constant
graphic designing to make constant
graphic designing to make constant income also how can I promote local as a
income also how can I promote local as a
income also how can I promote local as a graphic designer mmm there’s a marking
graphic designer mmm there’s a marking
graphic designer mmm there’s a marking question where can we use data to I know
question where can we use data to I know
question where can we use data to I know hmm that’s hmm I mean you could maybe if
hmm that’s hmm I mean you could maybe if
hmm that’s hmm I mean you could maybe if you look at referral sources
you look at referral sources
you look at referral sources analytically speaking if ya if you have
analytically speaking if ya if you have
analytically speaking if ya if you have a good idea of where your for referral
a good idea of where your for referral
a good idea of where your for referral sources are coming from and see if you
sources are coming from and see if you
sources are coming from and see if you can split off that way but I’m kind of
can split off that way but I’m kind of
can split off that way but I’m kind of at a loss to give you a great answer
at a loss to give you a great answer
at a loss to give you a great answer which I’m sorry no that’s cool so I’ll
which I’m sorry no that’s cool so I’ll
which I’m sorry no that’s cool so I’ll answer it in and there may be Italian
answer it in and there may be Italian
answer it in and there may be Italian too I see two things here I won the
too I see two things here I won the
too I see two things here I won the fastest way to grow business is through
fastest way to grow business is through
fastest way to grow business is through is through a microsecond partnerships
is through a microsecond partnerships
is through a microsecond partnerships and referrals right so who is already
and referrals right so who is already
and referrals right so who is already selling this is like the analytics part
selling this is like the analytics part
selling this is like the analytics part who is already selling to my custom I
who is already selling to my custom I
who is already selling to my custom I customers like what kind of graphic
customers like what kind of graphic
customers like what kind of graphic design do you do or you designing
design do you do or you designing
design do you do or you designing billboards you dine designing websites
billboards you dine designing websites
billboards you dine designing websites who are the people then who are already
who are the people then who are already
who are the people then who are already dealing with your target audience and
dealing with your target audience and
dealing with your target audience and then how can you connect and partner
then how can you connect and partner
then how can you connect and partner with them so if it exam
with them so if it exam
with them so if it exam ample web designers and people in
ample web designers and people in
ample web designers and people in advertising and agencies and video
advertising and agencies and video
advertising and agencies and video producers those are the guys who already
producers those are the guys who already
producers those are the guys who already have your target audience then I start
have your target audience then I start
have your target audience then I start making a list in my local area of all
making a list in my local area of all
making a list in my local area of all the people who fit that mold and start
the people who fit that mold and start
the people who fit that mold and start reaching out and trying to have coffee
reaching out and trying to have coffee
reaching out and trying to have coffee with them not like saying hey you need
with them not like saying hey you need
with them not like saying hey you need to refer me clients but trying to figure
to refer me clients but trying to figure
to refer me clients but trying to figure out how you might be able to help each
out how you might be able to help each
out how you might be able to help each other out is the fastest way to grow
other out is the fastest way to grow
other out is the fastest way to grow your business and if you’re looking for
your business and if you’re looking for
your business and if you’re looking for a extra income stream that scares me
a extra income stream that scares me
a extra income stream that scares me because if you you know if your passion
because if you you know if your passion
because if you you know if your passion or graphic design and then you’re you
or graphic design and then you’re you
or graphic design and then you’re you you’re not making enough money from
you’re not making enough money from
you’re not making enough money from maybe you don’t have the skills and
maybe you don’t have the skills and
maybe you don’t have the skills and talents yet to then go take on another
talents yet to then go take on another
talents yet to then go take on another business like if you can’t make money at
business like if you can’t make money at
business like if you can’t make money at the business that you’re passionate
the business that you’re passionate
the business that you’re passionate about how are you going to make money
about how are you going to make money
about how are you going to make money about a business that you’re not
about a business that you’re not
about a business that you’re not passionate about you’re just trying to
passionate about you’re just trying to
passionate about you’re just trying to make money yet we’re honestly if you
make money yet we’re honestly if you
make money yet we’re honestly if you feel like you don’t have the skills
feel like you don’t have the skills
feel like you don’t have the skills necessary what I would say is I would
necessary what I would say is I would
necessary what I would say is I would actually try to find a job in that
actually try to find a job in that
actually try to find a job in that industry work at not a big company but a
industry work at not a big company but a
industry work at not a big company but a company that has 5 10 employees a
company that has 5 10 employees a
company that has 5 10 employees a company you want to be like in in three
company you want to be like in in three
company you want to be like in in three four or five years and go learn from
four or five years and go learn from
four or five years and go learn from them part time while you’re still
them part time while you’re still
them part time while you’re still building your business as we also you
building your business as we also you
building your business as we also you don’t want to take a job just for money
don’t want to take a job just for money
don’t want to take a job just for money it’s for the experience and growth
it’s for the experience and growth
it’s for the experience and growth opportunities to help you get better and
opportunities to help you get better and
opportunities to help you get better and then go all in on your business and now
then go all in on your business and now
then go all in on your business and now you have the knowledge and tools you’re
you have the knowledge and tools you’re
you have the knowledge and tools you’re getting paid to learn but the analysis
getting paid to learn but the analysis
getting paid to learn but the analysis like the data part is hey you find all
like the data part is hey you find all
like the data part is hey you find all those companies you figure out who’s the
those companies you figure out who’s the
those companies you figure out who’s the best target who will owned my audience
best target who will owned my audience
best target who will owned my audience and then as you start working together
and then as you start working together
and then as you start working together you can tweak that algorithm right like
you can tweak that algorithm right like
you can tweak that algorithm right like oh I get the best referrals from website
oh I get the best referrals from website
oh I get the best referrals from website designers okay great how do I find more
designers okay great how do I find more
designers okay great how do I find more website designers one of the program’s
website designers one of the program’s
website designers one of the program’s could I offer to boost my conversions
could I offer to boost my conversions
could I offer to boost my conversions from these website designers how do I be
from these website designers how do I be
from these website designers how do I be the one graphic designer that as top of
the one graphic designer that as top of
the one graphic designer that as top of mine versus all the other ones that they
mine versus all the other ones that they
mine versus all the other ones that they know right fastest way to grow through
know right fastest way to grow through
know right fastest way to grow through partnerships question do you feel that
partnerships question do you feel that
partnerships question do you feel that visualizing the data in a beautiful way
visualizing the data in a beautiful way
visualizing the data in a beautiful way is impactful or inspiring the people oh
is impactful or inspiring the people oh
is impactful or inspiring the people oh okay um like analyzing data yellow means
okay um like analyzing data yellow means
okay um like analyzing data yellow means this I mean it is huge I I’d like to
this I mean it is huge I I’d like to
this I mean it is huge I I’d like to think that the visualization like the
think that the visualization like the
think that the visualization like the graphs and the charts and the way I
graphs and the charts and the way I
graphs and the charts and the way I display my information is beautiful but
display my information is beautiful but
display my information is beautiful but that’s kind of second
that’s kind of second
that’s kind of second to making sure that people can interpret
to making sure that people can interpret
to making sure that people can interpret it and that that’s my biggest thing is
it and that that’s my biggest thing is
it and that that’s my biggest thing is you really don’t want to overload any
you really don’t want to overload any
you really don’t want to overload any type of visualization with facts and
type of visualization with facts and
type of visualization with facts and figures there’s just new ways to your
figures there’s just new ways to your
figures there’s just new ways to your audience you want to make sure that you
audience you want to make sure that you
audience you want to make sure that you can clearly define the point that you’re
can clearly define the point that you’re
can clearly define the point that you’re trying to get across with that
trying to get across with that
trying to get across with that visualization right so you want to make
visualization right so you want to make
visualization right so you want to make sure they understand hey we have more
sure they understand hey we have more
sure they understand hey we have more account sign ups and cancellations our
account sign ups and cancellations our
account sign ups and cancellations our turn rate has gone down over time like
turn rate has gone down over time like
turn rate has gone down over time like these are the things that you want to
these are the things that you want to
these are the things that you want to clearly point out I just don’t put a
clearly point out I just don’t put a
clearly point out I just don’t put a bunch of noise in there that people are
bunch of noise in there that people are
bunch of noise in there that people are just going to overlook and not
just going to overlook and not
just going to overlook and not understand and that’s more important to
understand and that’s more important to
understand and that’s more important to me yeah I think I think it depends on
me yeah I think I think it depends on
me yeah I think I think it depends on who the data is for I think if you are a
who the data is for I think if you are a
who the data is for I think if you are a data head then you want to dive right
data head then you want to dive right
data head then you want to dive right into the data and if your parent for
into the data and if your parent for
into the data and if your parent for other data heads and they’re like let me
other data heads and they’re like let me
other data heads and they’re like let me look at the data I remember when I was
look at the data I remember when I was
look at the data I remember when I was in the venture capital business one of
in the venture capital business one of
in the venture capital business one of the guys was all about the financials
the guys was all about the financials
the guys was all about the financials like tell me about the financials me
like tell me about the financials me
like tell me about the financials me given a business plan he just flips to
given a business plan he just flips to
given a business plan he just flips to the end to look at the number that’s
the end to look at the number that’s
the end to look at the number that’s right all that work oh just let’s go to
right all that work oh just let’s go to
right all that work oh just let’s go to the edge that’s that’s his style right
the edge that’s that’s his style right
the edge that’s that’s his style right um there are others who don’t understand
um there are others who don’t understand
um there are others who don’t understand what all the numbers mean and you got to
what all the numbers mean and you got to
what all the numbers mean and you got to simplify make it easier for them and so
simplify make it easier for them and so
simplify make it easier for them and so if the data is for yourself then you
if the data is for yourself then you
if the data is for yourself then you don’t maybe need to do all that work if
don’t maybe need to do all that work if
don’t maybe need to do all that work if you love looking at like I’m I can look
you love looking at like I’m I can look
you love looking at like I’m I can look at my excel chart of my youtube growth
at my excel chart of my youtube growth
at my excel chart of my youtube growth and I know what it means and nobody else
and I know what it means and nobody else
and I know what it means and nobody else might be able to look at it and
might be able to look at it and
might be able to look at it and understand it but I know what it means
understand it but I know what it means
understand it but I know what it means if I want to then share that information
if I want to then share that information
if I want to then share that information and make it relevant and valuable for
and make it relevant and valuable for
and make it relevant and valuable for other people because I need to have them
other people because I need to have them
other people because I need to have them make a decision that would impact me
make a decision that would impact me
make a decision that would impact me somehow right if I have a boss or a
somehow right if I have a boss or a
somehow right if I have a boss or a customer or supplier and investor media
customer or supplier and investor media
customer or supplier and investor media that isn’t a data head then they might
that isn’t a data head then they might
that isn’t a data head then they might be confused and so then making it
be confused and so then making it
be confused and so then making it beautiful and simple needs to understand
beautiful and simple needs to understand
beautiful and simple needs to understand is helpful valuable important cool um
is helpful valuable important cool um
is helpful valuable important cool um Joseph three things you would say that
Joseph three things you would say that
Joseph three things you would say that our distinctive factors that would win a
our distinctive factors that would win a
our distinctive factors that would win a lead to conversion of customers when
lead to conversion of customers when
lead to conversion of customers when other service providers are pursuing the
other service providers are pursuing the
other service providers are pursuing the same leads Wow okay things just guys to
same leads Wow okay things just guys to
same leads Wow okay things just guys to convert clients when other people are
convert clients when other people are
convert clients when other people are trying to convert the same client I’ll
trying to convert the same client I’ll
trying to convert the same client I’ll say there’s there’s three things that I
say there’s there’s three things that I
say there’s there’s three things that I think then this is just in my opinion
think then this is just in my opinion
think then this is just in my opinion there’s three things that will help you
there’s three things that will help you
there’s three things that will help you get above you
get above you
get above you competition and to me it’s going to be
competition and to me it’s going to be
competition and to me it’s going to be customer service is always going to be
customer service is always going to be
customer service is always going to be number one number two is the way that
number one number two is the way that
number one number two is the way that you’re educating your group right you
you’re educating your group right you
you’re educating your group right you want to make sure that they’re well
want to make sure that they’re well
want to make sure that they’re well informed and understand what your
informed and understand what your
informed and understand what your service or product is then finally of
service or product is then finally of
service or product is then finally of course cost is always going to be a
course cost is always going to be a
course cost is always going to be a factor but if I had to pick three those
factor but if I had to pick three those
factor but if I had to pick three those will be the three so customer service
will be the three so customer service
will be the three so customer service education costs I love it I know we’re
education costs I love it I know we’re
education costs I love it I know we’re short on times we should have kind of
short on times we should have kind of
short on times we should have kind of ran through the questions am NOT asking
ran through the questions am NOT asking
ran through the questions am NOT asking how to differentiate our services in
how to differentiate our services in
how to differentiate our services in real estate what strategy would you make
real estate what strategy would you make
real estate what strategy would you make to attract larger number of customers
to attract larger number of customers
to attract larger number of customers for real estate well probably i would
for real estate well probably i would
for real estate well probably i would start looking we’d said this before
start looking we’d said this before
start looking we’d said this before maybe if you start looking into a
maybe if you start looking into a
maybe if you start looking into a referrals if you’re looking into
referrals if you’re looking into
referrals if you’re looking into advocates things like that that would
advocates things like that that would
advocates things like that that would help know your business like
help know your business like
help know your business like cross-industry maybe but what you want
cross-industry maybe but what you want
cross-industry maybe but what you want to do is start to look at if you have a
to do is start to look at if you have a
to do is start to look at if you have a website or if you’re using email
website or if you’re using email
website or if you’re using email marketing which I hope you are look to
marketing which I hope you are look to
marketing which I hope you are look to see where those referrals are coming in
see where those referrals are coming in
see where those referrals are coming in from on your website so you won’t
from on your website so you won’t
from on your website so you won’t understand if it’s coming from a certain
understand if it’s coming from a certain
understand if it’s coming from a certain maybe trade publication something like
maybe trade publication something like
maybe trade publication something like that you really want to start looking at
that you really want to start looking at
that you really want to start looking at understanding where your leads are
understanding where your leads are
understanding where your leads are coming from and then once you understand
coming from and then once you understand
coming from and then once you understand what the leads are coming from then you
what the leads are coming from then you
what the leads are coming from then you can start establishing a connection or a
can start establishing a connection or a
can start establishing a connection or a relationship with that person or that
relationship with that person or that
relationship with that person or that service yeah I love it and to add i
service yeah I love it and to add i
service yeah I love it and to add i would say i would try to combine your
would say i would try to combine your
would say i would try to combine your passions because real estate you know if
passions because real estate you know if
passions because real estate you know if you’re a real estate agent i could swing
you’re a real estate agent i could swing
you’re a real estate agent i could swing a lightsaber and hit for real estate
a lightsaber and hit for real estate
a lightsaber and hit for real estate agents right like it’s a commodity and
agents right like it’s a commodity and
agents right like it’s a commodity and so how you make it not a commodity is by
so how you make it not a commodity is by
so how you make it not a commodity is by adding something else that you’re
adding something else that you’re
adding something else that you’re equally passionate about to the mix so
equally passionate about to the mix so
equally passionate about to the mix so as an example a buddy of mine is a
as an example a buddy of mine is a
as an example a buddy of mine is a financial advisor it’s the same thing
financial advisor it’s the same thing
financial advisor it’s the same thing financial advisor like you’re selling
financial advisor like you’re selling
financial advisor like you’re selling the same products he had a passion for
the same products he had a passion for
the same products he had a passion for hockey and it’s like well how do you
hockey and it’s like well how do you
hockey and it’s like well how do you combine those things he’s a guy who can
combine those things he’s a guy who can
combine those things he’s a guy who can walk hockey watch hockey replays all day
walk hockey watch hockey replays all day
walk hockey watch hockey replays all day long same thing seven times his wife
long same thing seven times his wife
long same thing seven times his wife thinks as nuts but he ended up being a
thinks as nuts but he ended up being a
thinks as nuts but he ended up being a financial advisor for NHL hockey players
financial advisor for NHL hockey players
financial advisor for NHL hockey players Wow he could talk to them in a language
Wow he could talk to them in a language
Wow he could talk to them in a language that makes sense financially but also
that makes sense financially but also
that makes sense financially but also understands the game where other
understands the game where other
understands the game where other financial advisors they’re just doing it
financial advisors they’re just doing it
financial advisors they’re just doing it for the money they’re just expertise on
for the money they’re just expertise on
for the money they’re just expertise on stocks and bonds and how to allocate
stocks and bonds and how to allocate
stocks and bonds and how to allocate your money this guy knew
your money this guy knew
your money this guy knew Plus hockey and so because he can speak
Plus hockey and so because he can speak
Plus hockey and so because he can speak that language he stands out is easy to
that language he stands out is easy to
that language he stands out is easy to give him the business if I look at real
give him the business if I look at real
give him the business if I look at real estate for me I built a 5,000 square
estate for me I built a 5,000 square
estate for me I built a 5,000 square foot modern home and then I sold it and
foot modern home and then I sold it and
foot modern home and then I sold it and when I was selling I didn’t watch us any
when I was selling I didn’t watch us any
when I was selling I didn’t watch us any real estate agent to sell it so i looked
real estate agent to sell it so i looked
real estate agent to sell it so i looked up who was the guy in toronto my city
up who was the guy in toronto my city
up who was the guy in toronto my city that sold modern homes because i felt
that sold modern homes because i felt
that sold modern homes because i felt like somebody who sold normal
like somebody who sold normal
like somebody who sold normal residential homes wouldn’t understand
residential homes wouldn’t understand
residential homes wouldn’t understand how to sell the modern house I needed
how to sell the modern house I needed
how to sell the modern house I needed assertion is one main guy was one guy
assertion is one main guy was one guy
assertion is one main guy was one guy Toronto’s after New York and LA
Toronto’s after New York and LA
Toronto’s after New York and LA Toronto’s the third biggest city in
Toronto’s the third biggest city in
Toronto’s the third biggest city in Canada us right some respect for Toronto
Canada us right some respect for Toronto
Canada us right some respect for Toronto but we end up kind of like Toronto like
but we end up kind of like Toronto like
but we end up kind of like Toronto like there’s one why this one guy who’s the
there’s one why this one guy who’s the
there’s one why this one guy who’s the modern guy like most people don’t
modern guy like most people don’t
modern guy like most people don’t segment themselves and he just he had a
segment themselves and he just he had a
segment themselves and he just he had a love of modern homes and he drove up and
love of modern homes and he drove up and
love of modern homes and he drove up and he was the guy who sold the house and so
he was the guy who sold the house and so
he was the guy who sold the house and so if you’re in real estate great what else
if you’re in real estate great what else
if you’re in real estate great what else can you add to it like what other
can you add to it like what other
can you add to it like what other passions you have that you can bring
passions you have that you can bring
passions you have that you can bring into the mix to be the real estate agent
into the mix to be the real estate agent
into the mix to be the real estate agent for this niche because you love it not
for this niche because you love it not
for this niche because you love it not just because an opportunity good because
just because an opportunity good because
just because an opportunity good because if a genuine love for I think that gives
if a genuine love for I think that gives
if a genuine love for I think that gives you disproportionate value in an egg
you disproportionate value in an egg
you disproportionate value in an egg before everybody else cool well we’re at
before everybody else cool well we’re at
before everybody else cool well we’re at timer writing this is crazy it flew by
timer writing this is crazy it flew by
timer writing this is crazy it flew by my house that was great and I Devon
my house that was great and I Devon
my house that was great and I Devon think I mean your audience well informed
think I mean your audience well informed
think I mean your audience well informed great audience you always pleasure thank
great audience you always pleasure thank
great audience you always pleasure thank you so much I appreciate the time and
you so much I appreciate the time and
you so much I appreciate the time and the love you gave and all of the
the love you gave and all of the
the love you gave and all of the activity and people are still giving
activity and people are still giving
activity and people are still giving props for people who want to learn about
props for people who want to learn about
props for people who want to learn about a where you can learn you go to a river
a where you can learn you go to a river
a where you can learn you go to a river comm for people who want to learn about
comm for people who want to learn about
comm for people who want to learn about you or have racks a question we didn’t
you or have racks a question we didn’t
you or have racks a question we didn’t get all the questions answered mmm
get all the questions answered mmm
get all the questions answered mmm what’s the best way just to email or
what’s the best way just to email or
what’s the best way just to email or Twitter you can twitter um Michael
Twitter you can twitter um Michael
Twitter you can twitter um Michael underscore recit are on Twitter or I
underscore recit are on Twitter or I
underscore recit are on Twitter or I mean of course you guys can always use
mean of course you guys can always use
mean of course you guys can always use my email it’s Michael Arad Aweber calm
my email it’s Michael Arad Aweber calm
my email it’s Michael Arad Aweber calm again I’ll try to get to respond to you
again I’ll try to get to respond to you
again I’ll try to get to respond to you as soon as possible but I think it’s
as soon as possible but I think it’s
as soon as possible but I think it’s important so yeah cool well all I this
important so yeah cool well all I this
important so yeah cool well all I this is going to go up on YouTube and i will
is going to go up on YouTube and i will
is going to go up on YouTube and i will add those two links to his email Twitter
add those two links to his email Twitter
add those two links to his email Twitter in the description and that’s it a lot
in the description and that’s it a lot
in the description and that’s it a lot of Thank You comments coming in so
of Thank You comments coming in so
of Thank You comments coming in so thanks again Michael have an amazing
thanks again Michael have an amazing
thanks again Michael have an amazing enjoy Star Wars when it comes out anyway
enjoy Star Wars when it comes out anyway
enjoy Star Wars when it comes out anyway there’s no ronak no spoilers I love and
there’s no ronak no spoilers I love and
there’s no ronak no spoilers I love and thank everybody for watching and we’ll
thank everybody for watching and we’ll
thank everybody for watching and we’ll see you soon thanks guys
”
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