Kathleen is asking how can I upscale my fashion brand I’m just starting out so
fashion brand I’m just starting out so
fashion brand I’m just starting out so advice for someone who wants to start
advice for someone who wants to start
advice for someone who wants to start out a fashion brand and scale it up
out a fashion brand and scale it up
out a fashion brand and scale it up right so I think again Kathleen you know
right so I think again Kathleen you know
right so I think again Kathleen you know you probably know the market in terms of
you probably know the market in terms of
you probably know the market in terms of fashion brands think about who is it
fashion brands think about who is it
fashion brands think about who is it your audience is going to be who’s going
your audience is going to be who’s going
your audience is going to be who’s going to be your market you know you’re gonna
to be your market you know you’re gonna
to be your market you know you’re gonna go for it’s a good bit generational play
go for it’s a good bit generational play
go for it’s a good bit generational play or is it going to be a segment of the
or is it going to be a segment of the
or is it going to be a segment of the market place and then I kind of think
market place and then I kind of think
market place and then I kind of think what is your big idea about how you get
what is your big idea about how you get
what is your big idea about how you get to both the product and why you’re
to both the product and why you’re
to both the product and why you’re different and then also what’s the best
different and then also what’s the best
different and then also what’s the best distribution channel who can you either
distribution channel who can you either
distribution channel who can you either partner with or do you want to do it on
partner with or do you want to do it on
partner with or do you want to do it on a website and kind of through are
a website and kind of through are
a website and kind of through are basically digital presence once you
basically digital presence once you
basically digital presence once you determine that then I’d always actually
determine that then I’d always actually
determine that then I’d always actually honestly kind of test drive stuff so you
honestly kind of test drive stuff so you
honestly kind of test drive stuff so you know I believe you carefully and should
know I believe you carefully and should
know I believe you carefully and should have huge dreams you should be the next
have huge dreams you should be the next
have huge dreams you should be the next kind of massive fashion icon walking
kind of massive fashion icon walking
kind of massive fashion icon walking down you know all the all the platforms
down you know all the all the platforms
down you know all the all the platforms picking up the awards but in the
picking up the awards but in the
picking up the awards but in the meantime you’ve got to take the first
meantime you’ve got to take the first
meantime you’ve got to take the first baby step so if you kind of got a
baby step so if you kind of got a
baby step so if you kind of got a product an idea and you’re going to say
product an idea and you’re going to say
product an idea and you’re going to say market to added a 16 to 25 year old
market to added a 16 to 25 year old
market to added a 16 to 25 year old females then wouldn’t it be good to go
females then wouldn’t it be good to go
females then wouldn’t it be good to go and test drive it with arm six or seven
and test drive it with arm six or seven
and test drive it with arm six or seven of your friends or again if you’re going
of your friends or again if you’re going
of your friends or again if you’re going to market it into guys are high fashion
to market it into guys are high fashion
to market it into guys are high fashion brands then that would be great to get
brands then that would be great to get
brands then that would be great to get people around test their ideas and then
people around test their ideas and then
people around test their ideas and then actually prototype it then test drive it
actually prototype it then test drive it
actually prototype it then test drive it um and I actually I know quite a lot of
um and I actually I know quite a lot of
um and I actually I know quite a lot of our customers who have built businesses
our customers who have built businesses
our customers who have built businesses like this and one of them in maternity
like this and one of them in maternity
like this and one of them in maternity wear actually different business but in
wear actually different business but in
wear actually different business but in return to wear and she did it through
return to wear and she did it through
return to wear and she did it through our friends first of all and then she
our friends first of all and then she
our friends first of all and then she did it through building a very small
did it through building a very small
did it through building a very small website and then she scaled up and I
website and then she scaled up and I
website and then she scaled up and I think she now employs about 40 people
think she now employs about 40 people
think she now employs about 40 people has been hugely successful and really
has been hugely successful and really
has been hugely successful and really kind of high-end brands so I think with
kind of high-end brands so I think with
kind of high-end brands so I think with all these things again kind of have a
all these things again kind of have a
all these things again kind of have a big idea which it sounds like you have
big idea which it sounds like you have
big idea which it sounds like you have and then understand the marketplace
and then understand the marketplace
and then understand the marketplace you’re trying to sell it why are you
you’re trying to sell it why are you
you’re trying to sell it why are you different what’s your kind of unique
different what’s your kind of unique
different what’s your kind of unique differentiator and then get loads and
differentiator and then get loads and
differentiator and then get loads and loads of feedback so when you kind of
loads of feedback so when you kind of
loads of feedback so when you kind of get
get
get market you’ve constantly iterating and
market you’ve constantly iterating and
market you’ve constantly iterating and learning as you scale up your business
learning as you scale up your business
learning as you scale up your business yeah I think you’ve got to find a
yeah I think you’ve got to find a
yeah I think you’ve got to find a product that’s going to work got to find
product that’s going to work got to find
product that’s going to work got to find the unique thing whether it’s a special
the unique thing whether it’s a special
the unique thing whether it’s a special dress or a new hoodie or whatever it is
dress or a new hoodie or whatever it is
dress or a new hoodie or whatever it is you know you’re creating amazing new
you know you’re creating amazing new
you know you’re creating amazing new colorful ties for Stephen Kelly to rock
colorful ties for Stephen Kelly to rock
colorful ties for Stephen Kelly to rock this with matching cufflinks you gotta
this with matching cufflinks you gotta
this with matching cufflinks you gotta show the coupling so fatigued little car
show the coupling so fatigued little car
show the coupling so fatigued little car you said can you see that ever yeah yeah
you said can you see that ever yeah yeah
you said can you see that ever yeah yeah I love it we love college you see see I
I love it we love college you see see I
I love it we love college you see see I love it I haven’t yet looking cool in a
love it I haven’t yet looking cool in a
love it I haven’t yet looking cool in a hurry man I love that so you’ve got to
hurry man I love that so you’ve got to
hurry man I love that so you’ve got to find the thing that is different about
find the thing that is different about
find the thing that is different about your your brain why is your fashion
your your brain why is your fashion
your your brain why is your fashion brand if and everybody else’s and test
brand if and everybody else’s and test
brand if and everybody else’s and test driving I think a lot of people make a
driving I think a lot of people make a
driving I think a lot of people make a mediocre product they make you know a
mediocre product they make you know a
mediocre product they make you know a t-shirt like everybody else make it a
t-shirt like everybody else make it a
t-shirt like everybody else make it a t-shirt and then they buy 5,000 t-shirts
t-shirt and then they buy 5,000 t-shirts
t-shirt and then they buy 5,000 t-shirts is sitting in your mom’s garage you need
is sitting in your mom’s garage you need
is sitting in your mom’s garage you need to find the thing that’s unique about
to find the thing that’s unique about
to find the thing that’s unique about you this is that this is like the start
you this is that this is like the start
you this is that this is like the start up before you scale up you got to start
up before you scale up you got to start
up before you scale up you got to start up to find what is the angle that’s
up to find what is the angle that’s
up to find what is the angle that’s going to work for you and when you have
going to work for you and when you have
going to work for you and when you have a part that you know works and people
a part that you know works and people
a part that you know works and people love it then you focus on the scaling up
love it then you focus on the scaling up
love it then you focus on the scaling up you work on the partnerships and the
you work on the partnerships and the
you work on the partnerships and the distributorships in the marketing if you
distributorships in the marketing if you
distributorships in the marketing if you focus on that too soon you’re just
focus on that too soon you’re just
focus on that too soon you’re just burning dollars you’re burning marketing
burning dollars you’re burning marketing
burning dollars you’re burning marketing dollars without something that’s going
dollars without something that’s going
dollars without something that’s going to work so you got to figure out what
to work so you got to figure out what
to work so you got to figure out what that key product is first hey Emma just
that key product is first hey Emma just
that key product is first hey Emma just on that I got um the sort of top five
on that I got um the sort of top five
on that I got um the sort of top five reasons why companies fail to go through
reasons why companies fail to go through
reasons why companies fail to go through you know from startup to scale up the
you know from startup to scale up the
you know from startup to scale up the narrow one reason the number one reason
narrow one reason the number one reason
narrow one reason the number one reason is forty-two percent of businesses fail
is forty-two percent of businesses fail
is forty-two percent of businesses fail because they fail to understand the
because they fail to understand the
because they fail to understand the market need then all about your point
market need then all about your point
market need then all about your point about the wrong product and making sure
about the wrong product and making sure
about the wrong product and making sure that it’s a great shape of the market I
that it’s a great shape of the market I
that it’s a great shape of the market I love it now I want the other four are
love it now I want the other four are
love it now I want the other four are you want to know so what about the
you want to know so what about the
you want to know so what about the obvious what about a third of a third of
obvious what about a third of a third of
obvious what about a third of a third of them obviously I guess this is sad
them obviously I guess this is sad
them obviously I guess this is sad because I think people over engineer you
because I think people over engineer you
because I think people over engineer you obviously got to understand the cash
obviously got to understand the cash
obviously got to understand the cash requires with a third of them run out of
requires with a third of them run out of
requires with a third of them run out of cash for a lack of funding or poor
cash for a lack of funding or poor
cash for a lack of funding or poor investment or get in the head themselves
investment or get in the head themselves
investment or get in the head themselves so tracking your finance is really
so tracking your finance is really
so tracking your finance is really critical obviously that’s where people
critical obviously that’s where people
critical obviously that’s where people like sage can come in and help next one
like sage can come in and help next one
like sage can come in and help next one is a quarter of them go back and save
is a quarter of them go back and save
is a quarter of them go back and save actually hide the wrong people which is
actually hide the wrong people which is
actually hide the wrong people which is interesting we talked about that less
interesting we talked about that less
interesting we talked about that less than twenty percent of them fell because
than twenty percent of them fell because
than twenty percent of them fell because of competition and then actually the
of competition and then actually the
of competition and then actually the last one is about one sixth of them say
last one is about one sixth of them say
last one is about one sixth of them say they had cut our costs or pricing issues
they had cut our costs or pricing issues
they had cut our costs or pricing issues with their products so they’re the top
with their products so they’re the top
with their products so they’re the top five reasons but number one standing out
five reasons but number one standing out
five reasons but number one standing out is kind of the product related to the
is kind of the product related to the
is kind of the product related to the market need
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