hi I’m Evan Carmichael welcome to another edition of ask Evan in today’s
another edition of ask Evan in today’s
another edition of ask Evan in today’s episode I’m going to answer a question
episode I’m going to answer a question
episode I’m going to answer a question from one of my newsletter readers Han
from one of my newsletter readers Han
from one of my newsletter readers Han who’s a lawyer and is trying to grow her
who’s a lawyer and is trying to grow her
who’s a lawyer and is trying to grow her 40 base for her practice and also be
40 base for her practice and also be
40 base for her practice and also be seen as an expert and get some leads
seen as an expert and get some leads
seen as an expert and get some leads pretentious the media and one of my
pretentious the media and one of my
pretentious the media and one of my advice on what to do sohan the most
advice on what to do sohan the most
advice on what to do sohan the most important thing I can see for lawyers
important thing I can see for lawyers
important thing I can see for lawyers and I’ve seen a lot of lawyers grow
and I’ve seen a lot of lawyers grow
and I’ve seen a lot of lawyers grow their practice is to get referrals from
their practice is to get referrals from
their practice is to get referrals from other lawyers and the reason why it’s
other lawyers and the reason why it’s
other lawyers and the reason why it’s important I think especially for lawyers
important I think especially for lawyers
important I think especially for lawyers is other lawyers can really give you
is other lawyers can really give you
is other lawyers can really give you ideal clients so it’s hard for the
ideal clients so it’s hard for the
ideal clients so it’s hard for the general public to kind of give you
general public to kind of give you
general public to kind of give you clients because they know your lawyer
clients because they know your lawyer
clients because they know your lawyer but they may not know exactly what you
but they may not know exactly what you
but they may not know exactly what you do are the types of cases that you work
do are the types of cases that you work
do are the types of cases that you work on and the ideal clients so say oh yeah
on and the ideal clients so say oh yeah
on and the ideal clients so say oh yeah I have a friend is looking for Lori oh
I have a friend is looking for Lori oh
I have a friend is looking for Lori oh they’ll give you the name but it’s not
they’ll give you the name but it’s not
they’ll give you the name but it’s not the type of law you do and they may not
the type of law you do and they may not
the type of law you do and they may not have a budget and all these kinds of
have a budget and all these kinds of
have a budget and all these kinds of things so it’s really hard to get
things so it’s really hard to get
things so it’s really hard to get referrals from general public the great
referrals from general public the great
referrals from general public the great thing about of the lawyers is that they
thing about of the lawyers is that they
thing about of the lawyers is that they can clearly understand what type of work
can clearly understand what type of work
can clearly understand what type of work you do they know that you know the size
you do they know that you know the size
you do they know that you know the size of client that you work with they can
of client that you work with they can
of client that you work with they can give you people who have the budget to
give you people who have the budget to
give you people who have the budget to hire you and it’s really the best source
hire you and it’s really the best source
hire you and it’s really the best source of finding business through referrals is
of finding business through referrals is
of finding business through referrals is to get those other lawyers on board so
to get those other lawyers on board so
to get those other lawyers on board so what I would do is in trying to grow my
what I would do is in trying to grow my
what I would do is in trying to grow my marketing plan to talk to other lawyers
marketing plan to talk to other lawyers
marketing plan to talk to other lawyers and get them to know who you are at
and get them to know who you are at
and get them to know who you are at least once a week try to set up a coffee
least once a week try to set up a coffee
least once a week try to set up a coffee or lunch or dinner or event with another
or lunch or dinner or event with another
or lunch or dinner or event with another lawyer who might be a potential referral
lawyer who might be a potential referral
lawyer who might be a potential referral source for you and you know you can also
source for you and you know you can also
source for you and you know you can also send business to them as well so it’s
send business to them as well so it’s
send business to them as well so it’s getting that kind of relationship going
getting that kind of relationship going
getting that kind of relationship going where you know about their business they
where you know about their business they
where you know about their business they know about you and you can start
know about you and you can start
know about you and you can start potentially funneling business to each
potentially funneling business to each
potentially funneling business to each other so at least once a week try to set
other so at least once a week try to set
other so at least once a week try to set up one of those meetings to get to know
up one of those meetings to get to know
up one of those meetings to get to know some new people on top of that I’d also
some new people on top of that I’d also
some new people on top of that I’d also look at some of who your key connectors
look at some of who your key connectors
look at some of who your key connectors are so who has referred business to you
are so who has referred business to you
are so who has referred business to you in the past who do you think it could be
in the past who do you think it could be
in the past who do you think it could be ongoing sources and at least once a
ongoing sources and at least once a
ongoing sources and at least once a quarter try to keep that contact going
quarter try to keep that contact going
quarter try to keep that contact going so again if it’s coffee or lunch or
so again if it’s coffee or lunch or
so again if it’s coffee or lunch or dinner if you’re even just sending them
dinner if you’re even just sending them
dinner if you’re even just sending them gifts but will do is send brownies to
gifts but will do is send brownies to
gifts but will do is send brownies to some of our key influencers once a
some of our key influencers once a
some of our key influencers once a quarter so think about how you can just
quarter so think about how you can just
quarter so think about how you can just stay top of mind you want a reason to
stay top of mind you want a reason to
stay top of mind you want a reason to connect with them at least once a
connect with them at least once a
connect with them at least once a quarter I need to be
quarter I need to be
quarter I need to be we already have a relationship with so
we already have a relationship with so
we already have a relationship with so once a week try to get new relationships
once a week try to get new relationships
once a week try to get new relationships going and then once a quarter try to
going and then once a quarter try to
going and then once a quarter try to manage those existing relationships the
manage those existing relationships the
manage those existing relationships the ones that are giving you some fruit and
ones that are giving you some fruit and
ones that are giving you some fruit and giving you some leads so it’s still I
giving you some leads so it’s still I
giving you some leads so it’s still I think going to be your bride and body
think going to be your bride and body
think going to be your bride and body you’re going to get your best leads from
you’re going to get your best leads from
you’re going to get your best leads from neutrinos relationships with other
neutrinos relationships with other
neutrinos relationships with other lawyers if you want to go up to the
lawyers if you want to go up to the
lawyers if you want to go up to the media that couldn’t hurt there’s a
media that couldn’t hurt there’s a
media that couldn’t hurt there’s a couple ways to do we’ve had some good
couple ways to do we’ve had some good
couple ways to do we’ve had some good success getting into the media the first
success getting into the media the first
success getting into the media the first thing I would do is try to build your
thing I would do is try to build your
thing I would do is try to build your own list so look at your local area see
own list so look at your local area see
own list so look at your local area see who’s covering legal issues and you know
who’s covering legal issues and you know
who’s covering legal issues and you know reporters are always looking for experts
reporters are always looking for experts
reporters are always looking for experts to come on and talk about the issues so
to come on and talk about the issues so
to come on and talk about the issues so you you know you could be that legal
you you know you could be that legal
you you know you could be that legal expert why couldn’t you be that expert
expert why couldn’t you be that expert
expert why couldn’t you be that expert for the area of law that you cover the
for the area of law that you cover the
for the area of law that you cover the second thing I would do is look at
second thing I would do is look at
second thing I would do is look at google news alerts so for whatever you
google news alerts so for whatever you
google news alerts so for whatever you know law area you cover you can enter in
know law area you cover you can enter in
know law area you cover you can enter in certain keywords and anytime there’s a
certain keywords and anytime there’s a
certain keywords and anytime there’s a story that comes up you can be notified
story that comes up you can be notified
story that comes up you can be notified and you can write to the reporter
and you can write to the reporter
and you can write to the reporter introduce yourself establish a
introduce yourself establish a
introduce yourself establish a relationship talk about your point of
relationship talk about your point of
relationship talk about your point of view what you have to say and the next
view what you have to say and the next
view what you have to say and the next time one of those stories comes along
time one of those stories comes along
time one of those stories comes along they might call on you to be that expert
they might call on you to be that expert
they might call on you to be that expert and the third one that I would look at
and the third one that I would look at
and the third one that I would look at is PR leads and that’s a paid service
is PR leads and that’s a paid service
is PR leads and that’s a paid service google news is free the PR leads is
google news is free the PR leads is
google news is free the PR leads is basically service where reporters will
basically service where reporters will
basically service where reporters will submit their story ideas and they’re
submit their story ideas and they’re
submit their story ideas and they’re looking for experts so you know the
looking for experts so you know the
looking for experts so you know the stories coming up you know they have a
stories coming up you know they have a
stories coming up you know they have a deadline and you’re looking for experts
deadline and you’re looking for experts
deadline and you’re looking for experts to come on and talk about you know
to come on and talk about you know
to come on and talk about you know whatever that idea is so that could be a
whatever that idea is so that could be a
whatever that idea is so that could be a great opportunity to again introduce
great opportunity to again introduce
great opportunity to again introduce yourself to those reporters and get
yourself to those reporters and get
yourself to those reporters and get covered in the media so I’ve used PR
covered in the media so I’ve used PR
covered in the media so I’ve used PR elite successfully we’ve gotten into New
elite successfully we’ve gotten into New
elite successfully we’ve gotten into New York Times Forbes other big-name
York Times Forbes other big-name
York Times Forbes other big-name publications so i know it works but
publications so i know it works but
publications so i know it works but there is a fee to it it’s usually 100
there is a fee to it it’s usually 100
there is a fee to it it’s usually 100 bucks a month so hopefully that helps
bucks a month so hopefully that helps
bucks a month so hopefully that helps i’d still focusing on that referral
i’d still focusing on that referral
i’d still focusing on that referral network get those lawyers coming in but
network get those lawyers coming in but
network get those lawyers coming in but going after media strategy could also
going after media strategy could also
going after media strategy could also help and hopefully those strategies are
help and hopefully those strategies are
help and hopefully those strategies are helpful for you hon so if you guys like
helpful for you hon so if you guys like
helpful for you hon so if you guys like the video thank you for tuning in I’d
the video thank you for tuning in I’d
the video thank you for tuning in I’d love to see those thumbs ups if you can
love to see those thumbs ups if you can
love to see those thumbs ups if you can leave one under the video and I’d also
leave one under the video and I’d also
leave one under the video and I’d also love to hear what you have to think if
love to hear what you have to think if
love to hear what you have to think if you want to leave a comment below and
you want to leave a comment below and
you want to leave a comment below and stay tuned for next episode
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