hello everyone welcome to another google+ hangout i’m really excited today
google+ hangout i’m really excited today
google+ hangout i’m really excited today to have Calum and Cheryl with me from
to have Calum and Cheryl with me from
to have Calum and Cheryl with me from the honest agency they’re based in
the honest agency they’re based in
the honest agency they’re based in winnipeg manitoba canada i’m here in
winnipeg manitoba canada i’m here in
winnipeg manitoba canada i’m here in toronto canada so it’s great to have
toronto canada so it’s great to have
toronto canada so it’s great to have fellow canadian entrepreneurs guys
fellow canadian entrepreneurs guys
fellow canadian entrepreneurs guys welcome aboard nice travelers so I’ve
welcome aboard nice travelers so I’ve
welcome aboard nice travelers so I’ve been doing this series of you guys
been doing this series of you guys
been doing this series of you guys watching have been a part of and I’ve
watching have been a part of and I’ve
watching have been a part of and I’ve been talking to entrepreneurs who have
been talking to entrepreneurs who have
been talking to entrepreneurs who have built a business around their one word
built a business around their one word
built a business around their one word and how they found and how they applied
and how they found and how they applied
and how they found and how they applied it and I came across this company called
it and I came across this company called
it and I came across this company called the honest agency I thought I’ve got to
the honest agency I thought I’ve got to
the honest agency I thought I’ve got to get these guys on and hear the story and
get these guys on and hear the story and
get these guys on and hear the story and understand where the name came from and
understand where the name came from and
understand where the name came from and how they’re applying honors to their
how they’re applying honors to their
how they’re applying honors to their business so guys where did where did the
business so guys where did where did the
business so guys where did where did the name come from the honest agency well
name come from the honest agency well
name come from the honest agency well it’s a long story we basically we used
it’s a long story we basically we used
it’s a long story we basically we used to be a different company we used to be
to be a different company we used to be
to be a different company we used to be branded under a company called new host
branded under a company called new host
branded under a company called new host design which I had found the mid years
design which I had found the mid years
design which I had found the mid years well I guess in two thousand and the the
well I guess in two thousand and the the
well I guess in two thousand and the the way that we had spelled the name it was
way that we had spelled the name it was
way that we had spelled the name it was a german spelling so it’s not as
a german spelling so it’s not as
a german spelling so it’s not as actually no house design and it was
actually no house design and it was
actually no house design and it was based on some of the design aesthetic
based on some of the design aesthetic
based on some of the design aesthetic that we had at the time and what were
that we had at the time and what were
that we had at the time and what were the years the design studio changed a
the years the design studio changed a
the years the design studio changed a little bit in terms of our personnel and
little bit in terms of our personnel and
little bit in terms of our personnel and that sort of thing and around two
that sort of thing and around two
that sort of thing and around two thousand eight or so cheryl and i met
thousand eight or so cheryl and i met
thousand eight or so cheryl and i met and we started to talk about our
and we started to talk about our
and we started to talk about our different different offerings that we
different different offerings that we
different different offerings that we could bring to a partnership and so
could bring to a partnership and so
could bring to a partnership and so around 2009 we started exploring a
around 2009 we started exploring a
around 2009 we started exploring a rebrand and a merger of our companies
rebrand and a merger of our companies
rebrand and a merger of our companies and so we knew that new house had to go
and so we knew that new house had to go
and so we knew that new house had to go and so we started exploring some new
and so we started exploring some new
and so we started exploring some new names and new brands and to sort of a
names and new brands and to sort of a
names and new brands and to sort of a line with how we were going to approach
line with how we were going to approach
line with how we were going to approach the business and it it was interesting
the business and it it was interesting
the business and it it was interesting because we took ourselves through a
because we took ourselves through a
because we took ourselves through a branding process that we would normally
branding process that we would normally
branding process that we would normally take our clients through so it was
take our clients through so it was
take our clients through so it was allowing us to really get a good sense
allowing us to really get a good sense
allowing us to really get a good sense of the turmoil we put our clients
of the turmoil we put our clients
of the turmoil we put our clients through because you know any kind of
through because you know any kind of
through because you know any kind of rebrand comes with a certain amount of
rebrand comes with a certain amount of
rebrand comes with a certain amount of emotional baggage and a certain amount
emotional baggage and a certain amount
emotional baggage and a certain amount of risk and certain amount of
of risk and certain amount of
of risk and certain amount of trepidation in that certain so it’s
trepidation in that certain so it’s
trepidation in that certain so it’s great to be able to
great to be able to
great to be able to yourselves through that process and in
yourselves through that process and in
yourselves through that process and in doing so we went through a naming
doing so we went through a naming
doing so we went through a naming process and you know we actually came up
process and you know we actually came up
process and you know we actually came up with a number of names and we stuck with
with a number of names and we stuck with
with a number of names and we stuck with we sort of settled on August really
we sort of settled on August really
we sort of settled on August really based on on a lot of things
based on on a lot of things
based on on a lot of things soul-searching and you know we wrestled
soul-searching and you know we wrestled
soul-searching and you know we wrestled with it for a long time because honest
with it for a long time because honest
with it for a long time because honest we knew that choosing that name would it
we knew that choosing that name would it
we knew that choosing that name would it would mean we’d have to live up to a lot
would mean we’d have to live up to a lot
would mean we’d have to live up to a lot you know once you put that name out
you know once you put that name out
you know once you put that name out there people have a certain impression
there people have a certain impression
there people have a certain impression or certain assumption of how you’re
or certain assumption of how you’re
or certain assumption of how you’re going to operate your business and the
going to operate your business and the
going to operate your business and the type of people that you’re going to be
type of people that you’re going to be
type of people that you’re going to be so we actually wrestles with that a
so we actually wrestles with that a
so we actually wrestles with that a little bit and but the more we talked
little bit and but the more we talked
little bit and but the more we talked about it the more it made sense because
about it the more it made sense because
about it the more it made sense because we thought that first of all the way
we thought that first of all the way
we thought that first of all the way that we do business really is we do it
that we do business really is we do it
that we do business really is we do it honestly and we come by it honestly but
honestly and we come by it honestly but
honestly and we come by it honestly but also those are the things that we try to
also those are the things that we try to
also those are the things that we try to we try to encourage our clients to be
we try to encourage our clients to be
we try to encourage our clients to be and not just August in terms of young
and not just August in terms of young
and not just August in terms of young being honest with their customers but
being honest with their customers but
being honest with their customers but also being honest with themselves about
also being honest with themselves about
also being honest with themselves about how they operate their business what
how they operate their business what
how they operate their business what their business culture is like and one
their business culture is like and one
their business culture is like and one of the main you know the big setbacks
of the main you know the big setbacks
of the main you know the big setbacks people have with their brands is that
people have with their brands is that
people have with their brands is that they want to be something else and they
they want to be something else and they
they want to be something else and they want to be you know they want to be the
want to be you know they want to be the
want to be you know they want to be the next whatever they can we get this all
next whatever they can we get this all
next whatever they can we get this all the time I want to be the next Nike or I
the time I want to be the next Nike or I
the time I want to be the next Nike or I want to be coke or I want to be dis with
want to be coke or I want to be dis with
want to be coke or I want to be dis with that but the reality is that most
that but the reality is that most
that but the reality is that most companies aren’t that so we have to
companies aren’t that so we have to
companies aren’t that so we have to really encourage our clients to think
really encourage our clients to think
really encourage our clients to think about who they really are who their
about who they really are who their
about who they really are who their target market is what they’re offering
target market is what they’re offering
target market is what they’re offering is how they operate their business with
is how they operate their business with
is how they operate their business with their own philosophies all of those
their own philosophies all of those
their own philosophies all of those things they have to really be honest
things they have to really be honest
things they have to really be honest with themselves in order to get stronger
with themselves in order to get stronger
with themselves in order to get stronger bread so all of those things kind of
bread so all of those things kind of
bread so all of those things kind of tied together and edit you know after a
tied together and edit you know after a
tied together and edit you know after a while a little light bulb went off and
while a little light bulb went off and
while a little light bulb went off and it just it made sense for us to to
it just it made sense for us to to
it just it made sense for us to to choose that into the too girly that’s
choose that into the too girly that’s
choose that into the too girly that’s cool what was there any it’s interesting
cool what was there any it’s interesting
cool what was there any it’s interesting because a lot of people I’ve been
because a lot of people I’ve been
because a lot of people I’ve been interviewing have been so low they’re
interviewing have been so low they’re
interviewing have been so low they’re only founders they don’t have
only founders they don’t have
only founders they don’t have co-founders they started the business
co-founders they started the business
co-founders they started the business themselves and in some cases built it up
themselves and in some cases built it up
themselves and in some cases built it up to be two billion dollar valuation but
to be two billion dollar valuation but
to be two billion dollar valuation but they’re the only founder of the company
they’re the only founder of the company
they’re the only founder of the company was that was that interaction difficult
was that was that interaction difficult
was that was that interaction difficult at the start two guys to figure out why
at the start two guys to figure out why
at the start two guys to figure out why selling on the name honest I don’t think
selling on the name honest I don’t think
selling on the name honest I don’t think it was really all that difficult anyway
it was really all that difficult anyway
it was really all that difficult anyway class calculate we went through that
class calculate we went through that
class calculate we went through that original process and it was a long and
original process and it was a long and
original process and it was a long and drawn-out process but I think that
drawn-out process but I think that
drawn-out process but I think that really the way that the two companies
really the way that the two companies
really the way that the two companies came together part of what I was doing
came together part of what I was doing
came together part of what I was doing was strategic planning internal
was strategic planning internal
was strategic planning internal communications you know working with
communications you know working with
communications you know working with companies at that level and Cal was
companies at that level and Cal was
companies at that level and Cal was doing was working on us with the
doing was working on us with the
doing was working on us with the advertising the graphic design side of
advertising the graphic design side of
advertising the graphic design side of it so um the way that we came together
it so um the way that we came together
it so um the way that we came together was that you know I would work with a
was that you know I would work with a
was that you know I would work with a client or two around you know where do
client or two around you know where do
client or two around you know where do you want to be in the next five years in
you want to be in the next five years in
you want to be in the next five years in your organization how are you going to
your organization how are you going to
your organization how are you going to bring that up again through the media
bring that up again through the media
bring that up again through the media through public relations and to your
through public relations and to your
through public relations and to your staff into your stakeholders into your
staff into your stakeholders into your
staff into your stakeholders into your suppliers so I was having those
suppliers so I was having those
suppliers so I was having those conversations with people and we get to
conversations with people and we get to
conversations with people and we get to a certain point they feel like yes we’re
a certain point they feel like yes we’re
a certain point they feel like yes we’re really clear we get where we’re going
really clear we get where we’re going
really clear we get where we’re going but then they do gang how we’re ready to
but then they do gang how we’re ready to
but then they do gang how we’re ready to advertise so I called my friend Cal and
advertise so I called my friend Cal and
advertise so I called my friend Cal and hand them over conversely he would get
hand them over conversely he would get
hand them over conversely he would get clients where he would say to that they
clients where he would say to that they
clients where he would say to that they would say we want an ad campaign and
would say we want an ad campaign and
would say we want an ad campaign and he’d say well where do you want to be in
he’d say well where do you want to be in
he’d say well where do you want to be in two years things like on at all so he
two years things like on at all so he
two years things like on at all so he would call me and I walk her through
would call me and I walk her through
would call me and I walk her through this process so it became quite clear
this process so it became quite clear
this process so it became quite clear that filling both sides of this and
that filling both sides of this and
that filling both sides of this and being able to get how people get really
being able to get how people get really
being able to get how people get really clear about who they are who they want
clear about who they are who they want
clear about who they are who they want to be what they want the reputation to
to be what they want the reputation to
to be what they want the reputation to be internally and externally and then
be internally and externally and then
be internally and externally and then taking that out in a pilot to a brand
taking that out in a pilot to a brand
taking that out in a pilot to a brand made sense and it wasn’t it became about
made sense and it wasn’t it became about
made sense and it wasn’t it became about that integrity about who you are on the
that integrity about who you are on the
that integrity about who you are on the inside and who you are though he’s
inside and who you are though he’s
inside and who you are though he’s looking and then what do you talk about
looking and then what do you talk about
looking and then what do you talk about it what is your story love it is that is
it what is your story love it is that is
it what is your story love it is that is honest is that something that you feel
honest is that something that you feel
honest is that something that you feel has always been within both of you that
has always been within both of you that
has always been within both of you that gots a trait that going back to earliest
gots a trait that going back to earliest
gots a trait that going back to earliest days you’ve always tried to be honest or
days you’ve always tried to be honest or
days you’ve always tried to be honest or is it something that you know is new or
is it something that you know is new or
is it something that you know is new or and you feel like hey this is something
and you feel like hey this is something
and you feel like hey this is something that’s important in business um well
that’s important in business um well
that’s important in business um well yeah I mean you know when you’re when
yeah I mean you know when you’re when
yeah I mean you know when you’re when you’re a kid you’re motifs honest as a
you’re a kid you’re motifs honest as a
you’re a kid you’re motifs honest as a kid can be um and I think you know as
kid can be um and I think you know as
kid can be um and I think you know as you grow older you start to you start to
you grow older you start to you start to
you grow older you start to you start to I think evaluate what your understand
I think evaluate what your understand
I think evaluate what your understand more about what your value stand for and
more about what your value stand for and
more about what your value stand for and so I think as I’ve been getting older I
so I think as I’ve been getting older I
so I think as I’ve been getting older I I do start
I do start
I do start look at those those values and I start
look at those those values and I start
look at those those values and I start to I think feel that having honesty or
to I think feel that having honesty or
to I think feel that having honesty or treating you know treating your life and
treating you know treating your life and
treating you know treating your life and your Pete the people in your life with
your Pete the people in your life with
your Pete the people in your life with honesty and integrity and authenticity I
honesty and integrity and authenticity I
honesty and integrity and authenticity I think that has become more valuable but
think that has become more valuable but
think that has become more valuable but I think for me it was a growing process
I think for me it was a growing process
I think for me it was a growing process you know it wasn’t something that I was
you know it wasn’t something that I was
you know it wasn’t something that I was conscious of at a younger age are you
conscious of at a younger age are you
conscious of at a younger age are you searching yeah me too me too um I think
searching yeah me too me too um I think
searching yeah me too me too um I think that really it it comes down to what you
that really it it comes down to what you
that really it it comes down to what you know what are the things that become
know what are the things that become
know what are the things that become important to you and I think a lot of
important to you and I think a lot of
important to you and I think a lot of times when people are quite young may
times when people are quite young may
times when people are quite young may have a really strong sort of ethnic
have a really strong sort of ethnic
have a really strong sort of ethnic about some of those things that and then
about some of those things that and then
about some of those things that and then they get into you the workday life and
they get into you the workday life and
they get into you the workday life and all of the regular things and then after
all of the regular things and then after
all of the regular things and then after up you know a couple years you stretch
up you know a couple years you stretch
up you know a couple years you stretch to come back and say really and I am I
to come back and say really and I am I
to come back and say really and I am I still do i set out to be originally and
still do i set out to be originally and
still do i set out to be originally and make some of those course corrections
make some of those course corrections
make some of those course corrections and you determine that you know this is
and you determine that you know this is
and you determine that you know this is you are and this is what you stand for
you are and this is what you stand for
you are and this is what you stand for and that list of who you are what you
and that list of who you are what you
and that list of who you are what you stand for it starts to get narrower and
stand for it starts to get narrower and
stand for it starts to get narrower and narrower but also in a better way so
narrower but also in a better way so
narrower but also in a better way so rather than not in a closed minded way
rather than not in a closed minded way
rather than not in a closed minded way of i’m only going to do these things or
of i’m only going to do these things or
of i’m only going to do these things or be these things but really to say there
be these things but really to say there
be these things but really to say there are some a couple of core things that
are some a couple of core things that
are some a couple of core things that are important and i’m going to apply
are important and i’m going to apply
are important and i’m going to apply them Sir got it I wanted to ask you
them Sir got it I wanted to ask you
them Sir got it I wanted to ask you about your logo it actually just
about your logo it actually just
about your logo it actually just disappeared from that screen I’m going
disappeared from that screen I’m going
disappeared from that screen I’m going to most distracting me there you go and
to most distracting me there you go and
to most distracting me there you go and I mean you guys are are into design and
I mean you guys are are into design and
I mean you guys are are into design and so I know you put a lot of thought into
so I know you put a lot of thought into
so I know you put a lot of thought into a logo creation in the font and the
a logo creation in the font and the
a logo creation in the font and the colors and the star can you talk about
colors and the star can you talk about
colors and the star can you talk about that and what that that means to you how
that and what that that means to you how
that and what that that means to you how it represents your brand so the you know
it represents your brand so the you know
it represents your brand so the you know along with the whole rebrand and the
along with the whole rebrand and the
along with the whole rebrand and the renaming and everything the logo took a
renaming and everything the logo took a
renaming and everything the logo took a really long time and it’s funny because
really long time and it’s funny because
really long time and it’s funny because the designer that the main designer that
the designer that the main designer that
the designer that the main designer that was working on it is no longer with us
was working on it is no longer with us
was working on it is no longer with us but you know he spends he spent days
but you know he spends he spent days
but you know he spends he spent days upon days picking a haunt and tweaking
upon days picking a haunt and tweaking
upon days picking a haunt and tweaking it and you know finessing all these
it and you know finessing all these
it and you know finessing all these little nuances and the you know the
little nuances and the you know the
little nuances and the you know the Senators and all
Senators and all
Senators and all of these things so it was interesting to
of these things so it was interesting to
of these things so it was interesting to see just how much effort went into the
see just how much effort went into the
see just how much effort went into the actual development of the typeface
actual development of the typeface
actual development of the typeface itself and then you know we’ve got the
itself and then you know we’ve got the
itself and then you know we’ve got the asterisk in there and working on you
asterisk in there and working on you
asterisk in there and working on you know what style asterisk is it going to
know what style asterisk is it going to
know what style asterisk is it going to be how many points is it going to have
be how many points is it going to have
be how many points is it going to have and what’s you know there was so much
and what’s you know there was so much
and what’s you know there was so much work that actually went into the logo
work that actually went into the logo
work that actually went into the logo that when you actually look at it now
that when you actually look at it now
that when you actually look at it now you’re like it’s almost time people to
you’re like it’s almost time people to
you’re like it’s almost time people to realize just how much time was spent on
realize just how much time was spent on
realize just how much time was spent on it but then but I think it shows just in
it but then but I think it shows just in
it but then but I think it shows just in that alone it shows the integrity that
that alone it shows the integrity that
that alone it shows the integrity that we put into all of our project because
we put into all of our project because
we put into all of our project because although you can just slap a typeface on
although you can just slap a typeface on
although you can just slap a typeface on you could slap a you know any old icon
you could slap a you know any old icon
you could slap a you know any old icon or asterisk or our case now it’s just
or asterisk or our case now it’s just
or asterisk or our case now it’s just you know we could have slept almost
you know we could have slept almost
you know we could have slept almost anything up there and been fine with it
anything up there and been fine with it
anything up there and been fine with it but you know we really I think in order
but you know we really I think in order
but you know we really I think in order to get the best out of any project you
to get the best out of any project you
to get the best out of any project you really have to put that time in the
really have to put that time in the
really have to put that time in the effort into it you have to you have to
effort into it you have to you have to
effort into it you have to you have to feel as though you’re putting your best
feel as though you’re putting your best
feel as though you’re putting your best into it and again that you know
into it and again that you know
into it and again that you know translates into i think the whole
translates into i think the whole
translates into i think the whole philosophy of honest where people
philosophy of honest where people
philosophy of honest where people working with the client it’s the same
working with the client it’s the same
working with the client it’s the same thing you know where you know we always
thing you know where you know we always
thing you know where you know we always want to do the best we can for the
want to do the best we can for the
want to do the best we can for the client and achieve those objectives for
client and achieve those objectives for
client and achieve those objectives for that so I think you know in a very
that so I think you know in a very
that so I think you know in a very long-winded sort of way I think of
long-winded sort of way I think of
long-winded sort of way I think of reflects that that’s a good 20 wow what
reflects that that’s a good 20 wow what
reflects that that’s a good 20 wow what does the asterisk singing to you guys
does the asterisk singing to you guys
does the asterisk singing to you guys why are the asterisks uh the after well
why are the asterisks uh the after well
why are the asterisks uh the after well it’s funny the asterisk kind of came I
it’s funny the asterisk kind of came I
it’s funny the asterisk kind of came I thinking we come at it from two
thinking we come at it from two
thinking we come at it from two different directions and what does a bit
different directions and what does a bit
different directions and what does a bit tongue-in-cheek and the other is
tongue-in-cheek and the other is
tongue-in-cheek and the other is actually sincere and basically we always
actually sincere and basically we always
actually sincere and basically we always we always envisioned that the artist
we always envisioned that the artist
we always envisioned that the artist name was a was a it was a punch line but
name was a was a it was a punch line but
name was a was a it was a punch line but it’s basically the follow up to almost
it’s basically the follow up to almost
it’s basically the follow up to almost anything that we do so you know if we’re
anything that we do so you know if we’re
anything that we do so you know if we’re we’re going in and say you know we’ll do
we’re going in and say you know we’ll do
we’re going in and say you know we’ll do the best we can for you you know you put
the best we can for you you know you put
the best we can for you you know you put an asterisk at the end of that really
an asterisk at the end of that really
an asterisk at the end of that really the fulfillment is honest like will
the fulfillment is honest like will
the fulfillment is honest like will honestly do that for you and that’s
honestly do that for you and that’s
honestly do that for you and that’s that’s basically where that came from
that’s basically where that came from
that’s basically where that came from and then we also had like a little bit
and then we also had like a little bit
and then we also had like a little bit of a tongue-in-cheek thing where you
of a tongue-in-cheek thing where you
of a tongue-in-cheek thing where you know there’s this truth in advertising
know there’s this truth in advertising
know there’s this truth in advertising be aware you know are you ever really
be aware you know are you ever really
be aware you know are you ever really honest so we kind of took it took a look
honest so we kind of took it took a look
honest so we kind of took it took a look at it in both directions but really it’s
at it in both directions but really it’s
at it in both directions but really it’s a sincere it’s a sincere but no to all
a sincere it’s a sincere but no to all
a sincere it’s a sincere but no to all of the work of use that’s cool i like it
of the work of use that’s cool i like it
of the work of use that’s cool i like it i like that i thought it was like a like
i like that i thought it was like a like
i like that i thought it was like a like a North Star something when I first saw
a North Star something when I first saw
a North Star something when I first saw that’s cool as an astro explanation um
that’s cool as an astro explanation um
that’s cool as an astro explanation um this is getting questions from our live
this is getting questions from our live
this is getting questions from our live viewers they want to know why what
viewers they want to know why what
viewers they want to know why what inspired you to build your business what
inspired you to build your business what
inspired you to build your business what inspired you the launches thing and
inspired you the launches thing and
inspired you the launches thing and become entrepreneurs came from Omega
become entrepreneurs came from Omega
become entrepreneurs came from Omega glitching oh he went so well um
glitching oh he went so well um
glitching oh he went so well um personally I think my inspiration being
personally I think my inspiration being
personally I think my inspiration being entrepreneurs that came from an
entrepreneurs that came from an
entrepreneurs that came from an entrepreneur family I spent a long time
entrepreneur family I spent a long time
entrepreneur family I spent a long time working in government which had a lot of
working in government which had a lot of
working in government which had a lot of really interesting things and I a lot of
really interesting things and I a lot of
really interesting things and I a lot of learning curves and get a lot of things
learning curves and get a lot of things
learning curves and get a lot of things and a lot of different places but it
and a lot of different places but it
and a lot of different places but it became time to to keep something on my
became time to to keep something on my
became time to to keep something on my own to do something that job I’ve just
own to do something that job I’ve just
own to do something that job I’ve just felt more natural to me um I feel like I
felt more natural to me um I feel like I
felt more natural to me um I feel like I you know the advertising has always been
you know the advertising has always been
you know the advertising has always been my blood communications always been in
my blood communications always been in
my blood communications always been in my blood and doing this as an
my blood and doing this as an
my blood and doing this as an entrepreneur was always something that I
entrepreneur was always something that I
entrepreneur was always something that I wanted to get to let some point in my
wanted to get to let some point in my
wanted to get to let some point in my career and I think for me it’s it’s
career and I think for me it’s it’s
career and I think for me it’s it’s similar my my dad was an entrepreneur as
similar my my dad was an entrepreneur as
similar my my dad was an entrepreneur as well so I think I always had this I
well so I think I always had this I
well so I think I always had this I think working for other people was
think working for other people was
think working for other people was always a bit foreign to me this idea
always a bit foreign to me this idea
always a bit foreign to me this idea that not being you know not being sort
that not being you know not being sort
that not being you know not being sort of the boss or whatever was always a bit
of the boss or whatever was always a bit
of the boss or whatever was always a bit of an odd an odd thing for me although I
of an odd an odd thing for me although I
of an odd an odd thing for me although I didn’t really necessarily recognize it
didn’t really necessarily recognize it
didn’t really necessarily recognize it when I was that young but um but I you
when I was that young but um but I you
when I was that young but um but I you know I worked at an agency for few years
know I worked at an agency for few years
know I worked at an agency for few years right out of school and I think I
right out of school and I think I
right out of school and I think I discovered really quickly that i didn’t
discovered really quickly that i didn’t
discovered really quickly that i didn’t really working for the people didn’t
really working for the people didn’t
really working for the people didn’t speak very well and it wasn’t anything
speak very well and it wasn’t anything
speak very well and it wasn’t anything against my employers or anything like
against my employers or anything like
against my employers or anything like that I think just there’s something in
that I think just there’s something in
that I think just there’s something in my brain that just has a it’s a
my brain that just has a it’s a
my brain that just has a it’s a fundamental thing in there that we
fundamental thing in there that we
fundamental thing in there that we understand we understand the best
understand we understand the best
understand we understand the best clothes and then well yeah and then you
clothes and then well yeah and then you
clothes and then well yeah and then you know we we were lucky when we started
know we we were lucky when we started
know we we were lucky when we started first company in two thousand that we
first company in two thousand that we
first company in two thousand that we had some clients that were really
had some clients that were really
had some clients that were really interested in coming along with us to
interested in coming along with us to
interested in coming along with us to start our own agency her own design
start our own agency her own design
start our own agency her own design studio and it just made it very easy to
studio and it just made it very easy to
studio and it just made it very easy to make that decision and from that it’s
make that decision and from that it’s
make that decision and from that it’s just a we’ve been doing this for 15
just a we’ve been doing this for 15
just a we’ve been doing this for 15 years and edits didn’t it’s been great
years and edits didn’t it’s been great
years and edits didn’t it’s been great great another question coming in the
great another question coming in the
great another question coming in the live chat basically asking about your
live chat basically asking about your
live chat basically asking about your sales process advice for selling clients
sales process advice for selling clients
sales process advice for selling clients and getting people to reply to you and
and getting people to reply to you and
and getting people to reply to you and uh you know the agency business is ultra
uh you know the agency business is ultra
uh you know the agency business is ultra competitive how do you do things
competitive how do you do things
competitive how do you do things differently how do you use honest to
differently how do you use honest to
differently how do you use honest to open up doors and get people responding
open up doors and get people responding
open up doors and get people responding to you and closing deals for the most
to you and closing deals for the most
to you and closing deals for the most part I think clients come to us by word
part I think clients come to us by word
part I think clients come to us by word of mouth a lot of the time and we you
of mouth a lot of the time and we you
of mouth a lot of the time and we you know we feel like that’s ideally what
know we feel like that’s ideally what
know we feel like that’s ideally what you want to do and we aspire to create a
you want to do and we aspire to create a
you want to do and we aspire to create a half a client because they are
half a client because they are
half a client because they are ultimately well they will be having but
ultimately well they will be having but
ultimately well they will be having but they’re going to turn around and a
they’re going to turn around and a
they’re going to turn around and a dimension that to somebody else and
dimension that to somebody else and
dimension that to somebody else and that’s really a lot of the way that we
that’s really a lot of the way that we
that’s really a lot of the way that we move people through I think the
move people through I think the
move people through I think the interesting thing about the ad agency
interesting thing about the ad agency
interesting thing about the ad agency businesses that people come to you as so
businesses that people come to you as so
businesses that people come to you as so many different phases of their
many different phases of their
many different phases of their understanding of what it is they’re
understanding of what it is they’re
understanding of what it is they’re doing what they want so they might come
doing what they want so they might come
doing what they want so they might come in as a brand new start up and watch the
in as a brand new start up and watch the
in as a brand new start up and watch the moon burberry for a very small amount of
moon burberry for a very small amount of
moon burberry for a very small amount of money and have no a very limited
money and have no a very limited
money and have no a very limited understanding of what that requires so
understanding of what that requires so
understanding of what that requires so we spend a lot of time educating people
we spend a lot of time educating people
we spend a lot of time educating people when they come in to vote so what what
when they come in to vote so what what
when they come in to vote so what what that is what you need to be and what
that is what you need to be and what
that is what you need to be and what that investment is your company because
that investment is your company because
that investment is your company because realistically you know these are things
realistically you know these are things
realistically you know these are things that that you need to invest in the
that that you need to invest in the
that that you need to invest in the that’s time with the other end of the
that’s time with the other end of the
that’s time with the other end of the spectrum is people who come in and say
spectrum is people who come in and say
spectrum is people who come in and say you know we need whatever some small
you know we need whatever some small
you know we need whatever some small solution fees they want to brochure well
solution fees they want to brochure well
solution fees they want to brochure well really what’s going on well my staff
really what’s going on well my staff
really what’s going on well my staff won’t understand anything wait a minute
won’t understand anything wait a minute
won’t understand anything wait a minute how does that how do those do things get
how does that how do those do things get
how does that how do those do things get together and make any sense so we spend
together and make any sense so we spend
together and make any sense so we spend a lot of time talking people about what
a lot of time talking people about what
a lot of time talking people about what it is that we feel might be the solution
it is that we feel might be the solution
it is that we feel might be the solution to the problem that they may or may not
to the problem that they may or may not
to the problem that they may or may not have articulated so where else the sales
have articulated so where else the sales
have articulated so where else the sales process is really getting to know people
process is really getting to know people
process is really getting to know people really started to understand where
really started to understand where
really started to understand where they’re coming from what the fundamental
they’re coming from what the fundamental
they’re coming from what the fundamental challenge they want to see universities
challenge they want to see universities
challenge they want to see universities and a lot of times they don’t come in
and a lot of times they don’t come in
and a lot of times they don’t come in with that perspective when you begin so
with that perspective when you begin so
with that perspective when you begin so that’s really for us part of we’re on a
that’s really for us part of we’re on a
that’s really for us part of we’re on a start is having a real look at what do
start is having a real look at what do
start is having a real look at what do you need and what do you need to do now
you need and what do you need to do now
you need and what do you need to do now what can you work the interesting thing
what can you work the interesting thing
what can you work the interesting thing to with respect to our name and our
to with respect to our name and our
to with respect to our name and our brand is that we’ve had clients that
brand is that we’ve had clients that
brand is that we’ve had clients that will come to us specifically because of
will come to us specifically because of
will come to us specifically because of our name and they’re intrigued and
our name and they’re intrigued and
our name and they’re intrigued and they’re interested to know you know you
they’re interested to know you know you
they’re interested to know you know you know very soon whether this conversation
know very soon whether this conversation
know very soon whether this conversation sort of how did we come to that Latin
sort of how did we come to that Latin
sort of how did we come to that Latin you know what makes us honest so they’re
you know what makes us honest so they’re
you know what makes us honest so they’re actually intrigued by that and I think
actually intrigued by that and I think
actually intrigued by that and I think they’re drawn to us you know really a
they’re drawn to us you know really a
they’re drawn to us you know really a lot occasionally based on the name a
lot occasionally based on the name a
lot occasionally based on the name a little and then there are other clients
little and then there are other clients
little and then there are other clients who I mean it doesn’t it doesn’t seem to
who I mean it doesn’t it doesn’t seem to
who I mean it doesn’t it doesn’t seem to resonate with them at all and it’s just
resonate with them at all and it’s just
resonate with them at all and it’s just it come to us because they’ve heard that
it come to us because they’ve heard that
it come to us because they’ve heard that work you don’t get it what we do or
work you don’t get it what we do or
work you don’t get it what we do or we’re get to work with or you know we
we’re get to work with or you know we
we’re get to work with or you know we offer the right services for them so you
offer the right services for them so you
offer the right services for them so you know every client is a little bit
know every client is a little bit
know every client is a little bit different in how how you approached us
different in how how you approached us
different in how how you approached us or how we approach them and you know
or how we approach them and you know
or how we approach them and you know sometimes we will if we know enough well
sometimes we will if we know enough well
sometimes we will if we know enough well the planet before we approach them you
the planet before we approach them you
the planet before we approach them you know we’ll prepare will prepare a
know we’ll prepare will prepare a
know we’ll prepare will prepare a presentation based on this around the
presentation based on this around the
presentation based on this around the concept of honesty if we think that
concept of honesty if we think that
concept of honesty if we think that that’s that’s going to resonate with
that’s that’s going to resonate with
that’s that’s going to resonate with them but you know the reality is that
them but you know the reality is that
them but you know the reality is that there’s a lot of clients that don’t I
there’s a lot of clients that don’t I
there’s a lot of clients that don’t I don’t think they fully understand what
don’t think they fully understand what
don’t think they fully understand what that concept is and even if it’s
that concept is and even if it’s
that concept is and even if it’s explained to them it given where they
explained to them it given where they
explained to them it given where they are in this point is went to tie it
are in this point is went to tie it
are in this point is went to tie it doesn’t necessarily love me the other
doesn’t necessarily love me the other
doesn’t necessarily love me the other thing that’s interesting that we find is
thing that’s interesting that we find is
thing that’s interesting that we find is that up because of the work we do in the
that up because of the work we do in the
that up because of the work we do in the people that we work with now and because
people that we work with now and because
people that we work with now and because of the name we can to attract
of the name we can to attract
of the name we can to attract like-minded people so that’s an
like-minded people so that’s an
like-minded people so that’s an interesting thing you’re finding more
interesting thing you’re finding more
interesting thing you’re finding more and more that our clients are similar in
and more that our clients are similar in
and more that our clients are similar in philosophy and so they’re drawn to
philosophy and so they’re drawn to
philosophy and so they’re drawn to they’re drawn to us I think by initially
they’re drawn to us I think by initially
they’re drawn to us I think by initially by the name but really because you know
by the name but really because you know
by the name but really because you know we have similar philosophy so we spend a
we have similar philosophy so we spend a
we have similar philosophy so we spend a lot of time working with companies with
lot of time working with companies with
lot of time working with companies with you a fair bit of corporate social
you a fair bit of corporate social
you a fair bit of corporate social responsibility with companies who want
responsibility with companies who want
responsibility with companies who want to expand
to expand
to expand that parameter or they want to tell that
that parameter or they want to tell that
that parameter or they want to tell that story a little bit more and so that’s
story a little bit more and so that’s
story a little bit more and so that’s really it’s really finding people who
really it’s really finding people who
really it’s really finding people who shared or six let me guess it lets a
shared or six let me guess it lets a
shared or six let me guess it lets a client self-identify right at they they
client self-identify right at they they
client self-identify right at they they see the name and they love what they say
see the name and they love what they say
see the name and they love what they say l there’s no honesty in the ad agency
l there’s no honesty in the ad agency
l there’s no honesty in the ad agency business and here’s these this this
business and here’s these this this
business and here’s these this this couple here the powerhouse
couple here the powerhouse
couple here the powerhouse entrepreneurial venture that started up
entrepreneurial venture that started up
entrepreneurial venture that started up around honesty I wanted to get to know
around honesty I wanted to get to know
around honesty I wanted to get to know these guys I’m because it has it gone
these guys I’m because it has it gone
these guys I’m because it has it gone the other way have you had people look
the other way have you had people look
the other way have you had people look at and say oh that’s that’s stupid you
at and say oh that’s that’s stupid you
at and say oh that’s that’s stupid you can’t build the business around honesty
can’t build the business around honesty
can’t build the business around honesty what are these guys order originally I i
what are these guys order originally I i
what are these guys order originally I i I’m not sure if Cheryl’s experience
I’m not sure if Cheryl’s experience
I’m not sure if Cheryl’s experience dignity I’ve actually never experienced
dignity I’ve actually never experienced
dignity I’ve actually never experienced anything like to my face nobody’s ever
anything like to my face nobody’s ever
anything like to my face nobody’s ever it’ll come up to me and said oh that’s
it’ll come up to me and said oh that’s
it’ll come up to me and said oh that’s you know that’s that’s stupid that’s a
you know that’s that’s stupid that’s a
you know that’s that’s stupid that’s a garbage name or you know whatever you
garbage name or you know whatever you
garbage name or you know whatever you don’t live up to it nobody’s ever said
don’t live up to it nobody’s ever said
don’t live up to it nobody’s ever said that to my face so I think I’ve only
that to my face so I think I’ve only
that to my face so I think I’ve only personally received positive feedback
personally received positive feedback
personally received positive feedback from it and I’m always surprised when
from it and I’m always surprised when
from it and I’m always surprised when people offer that up I don’t know why
people offer that up I don’t know why
people offer that up I don’t know why I’m surprised but I I guess for us it’s
I’m surprised but I I guess for us it’s
I’m surprised but I I guess for us it’s just second nature now so I don’t you
just second nature now so I don’t you
just second nature now so I don’t you know I don’t consciously think every
know I don’t consciously think every
know I don’t consciously think every time I walk through the door aw you know
time I walk through the door aw you know
time I walk through the door aw you know we’re in we’re in an honest environment
we’re in we’re in an honest environment
we’re in we’re in an honest environment or anything like that it’s so I’m always
or anything like that it’s so I’m always
or anything like that it’s so I’m always a bit I’m always a bit taken aback when
a bit I’m always a bit taken aback when
a bit I’m always a bit taken aback when people kind of talk about it in a really
people kind of talk about it in a really
people kind of talk about it in a really favorable way or they show more than
favorable way or they show more than
favorable way or they show more than average interested it interesting
average interested it interesting
average interested it interesting another question coming in techno Tut is
another question coming in techno Tut is
another question coming in techno Tut is asking about your team how do you hire
asking about your team how do you hire
asking about your team how do you hire for honest um of course lie detector
for honest um of course lie detector
for honest um of course lie detector test yeah there’s the torture chamber
test yeah there’s the torture chamber
test yeah there’s the torture chamber and then um I think a couple of things
and then um I think a couple of things
and then um I think a couple of things of course you know as anyone would hire
of course you know as anyone would hire
of course you know as anyone would hire for design skill we hire for talent we
for design skill we hire for talent we
for design skill we hire for talent we hire for writing skills we know those of
hire for writing skills we know those of
hire for writing skills we know those of the things that you’re always going to
the things that you’re always going to
the things that you’re always going to be looking for um we very early on and
be looking for um we very early on and
be looking for um we very early on and set up a description and early of what
set up a description and early of what
set up a description and early of what we want this company to be in who we
we want this company to be in who we
we want this company to be in who we want who we want it to be and what we
want who we want it to be and what we
want who we want it to be and what we wanted to be like when you walk in the
wanted to be like when you walk in the
wanted to be like when you walk in the door every morning and we did that
door every morning and we did that
door every morning and we did that collectively with the group of people
collectively with the group of people
collectively with the group of people who were witness at the time and they
who were witness at the time and they
who were witness at the time and they determine what they want their workplace
determine what they want their workplace
determine what they want their workplace to be like and what they want how they
to be like and what they want how they
to be like and what they want how they want to interact with co-workers and how
want to interact with co-workers and how
want to interact with co-workers and how they want to live and we you know since
they want to live and we you know since
they want to live and we you know since got over that a couple of different
got over that a couple of different
got over that a couple of different times with with you know iterations and
times with with you know iterations and
times with with you know iterations and different staff and it always comes out
different staff and it always comes out
different staff and it always comes out to be relatively the same i mean people
to be relatively the same i mean people
to be relatively the same i mean people want to be respected for their talent
want to be respected for their talent
want to be respected for their talent people want to have the opportunity good
people want to have the opportunity good
people want to have the opportunity good to you to scan behind their work and
to you to scan behind their work and
to you to scan behind their work and have it be respected but then also how
have it be respected but then also how
have it be respected but then also how to be improved upon if that’s what it
to be improved upon if that’s what it
to be improved upon if that’s what it needs so we set out purposefully to hire
needs so we set out purposefully to hire
needs so we set out purposefully to hire people and to have conversations with
people and to have conversations with
people and to have conversations with people when hiring them but this is our
people when hiring them but this is our
people when hiring them but this is our culture and this is what’s expected and
culture and this is what’s expected and
culture and this is what’s expected and this is how we match the movies reform
this is how we match the movies reform
this is how we match the movies reform do you have a process or favorite
do you have a process or favorite
do you have a process or favorite question that you asked to find people
question that you asked to find people
question that you asked to find people who are not only good at what they do
who are not only good at what they do
who are not only good at what they do like great at writing but may not share
like great at writing but may not share
like great at writing but may not share the same values how do you I do wheat
the same values how do you I do wheat
the same values how do you I do wheat those people out the people look great
those people out the people look great
those people out the people look great on paper but may not share the value fit
on paper but may not share the value fit
on paper but may not share the value fit with you what kind of music you like
that’s interesting so what what is
that’s interesting so what what is honest music sound like you know what we
honest music sound like you know what we
honest music sound like you know what we we do have questions like that and we
we do have questions like that and we
we do have questions like that and we asked you know what you what you do in
asked you know what you what you do in
asked you know what you what you do in your spare time what kind of music you
your spare time what kind of music you
your spare time what kind of music you like you know do you follow any
like you know do you follow any
like you know do you follow any particular designers or you know we
particular designers or you know we
particular designers or you know we asked I think more questions that are
asked I think more questions that are
asked I think more questions that are not maybe typical of you know you
not maybe typical of you know you
not maybe typical of you know you typical interview questions and the
typical interview questions and the
typical interview questions and the reason we do that is because you
reason we do that is because you
reason we do that is because you although we’re not looking for somebody
although we’re not looking for somebody
although we’re not looking for somebody to say oh I like you know we don’t have
to say oh I like you know we don’t have
to say oh I like you know we don’t have an honest platelets basically what I’m
an honest platelets basically what I’m
an honest platelets basically what I’m saying so we don’t look for somebody
saying so we don’t look for somebody
saying so we don’t look for somebody that’s going to say oh I like these
that’s going to say oh I like these
that’s going to say oh I like these artists or anything like that but you
artists or anything like that but you
artists or anything like that but you know you can often tell when people are
know you can often tell when people are
know you can often tell when people are answering questions like that whether
answering questions like that whether
answering questions like that whether they’re giving you something that you
they’re giving you something that you
they’re giving you something that you may think you want to hear or that is
may think you want to hear or that is
may think you want to hear or that is sincere to them and you know if somebody
sincere to them and you know if somebody
sincere to them and you know if somebody came in and said I only listen to opera
came in and said I only listen to opera
came in and said I only listen to opera and you know that says something about
and you know that says something about
and you know that says something about that person and it you know it’s uh it
that person and it you know it’s uh it
that person and it you know it’s uh it doesn’t necessarily mean that they fit
doesn’t necessarily mean that they fit
doesn’t necessarily mean that they fit in when they don’t fit in it’s really
in when they don’t fit in it’s really
in when they don’t fit in it’s really just trying to I think pull them out of
just trying to I think pull them out of
just trying to I think pull them out of their shell as we’re having these
their shell as we’re having these
their shell as we’re having these interviews so that you really get a
interviews so that you really get a
interviews so that you really get a sense of who that person is and because
sense of who that person is and because
sense of who that person is and because we’re a relatively small organization
we’re a relatively small organization
we’re a relatively small organization you know our corporate culture is very
you know our corporate culture is very
you know our corporate culture is very important and if you get somebody in
important and if you get somebody in
important and if you get somebody in here that really
here that really
here that really match or doesn’t fit their best
match or doesn’t fit their best
match or doesn’t fit their best insurance and when philosophies you know
insurance and when philosophies you know
insurance and when philosophies you know it shows up really quickly and you know
it shows up really quickly and you know
it shows up really quickly and you know to be honest we’re not very good at
to be honest we’re not very good at
to be honest we’re not very good at firing people so most people hanging
firing people so most people hanging
firing people so most people hanging around a long time it is where you down
around a long time it is where you down
around a long time it is where you down LOL till you break down that then you
LOL till you break down that then you
LOL till you break down that then you know ask them to leave so you know we
know ask them to leave so you know we
know ask them to leave so you know we have to be really careful decisions
have to be really careful decisions
have to be really careful decisions initially and we and we bet those people
initially and we and we bet those people
initially and we and we bet those people with those types of questions so that
with those types of questions so that
with those types of questions so that you know we really understand who that
you know we really understand who that
you know we really understand who that that person is we try to get to their
that person is we try to get to their
that person is we try to get to their personalities as as deeply as we have
personalities as as deeply as we have
personalities as as deeply as we have this little a banter happening on the
this little a banter happening on the
this little a banter happening on the chat where you’re somebody on your
chat where you’re somebody on your
chat where you’re somebody on your social media team wrote in the same that
social media team wrote in the same that
social media team wrote in the same that they also have beer fridays yeah we have
they also have beer fridays yeah we have
they also have beer fridays yeah we have beer fridays why do mondays to heal
beer fridays why do mondays to heal
beer fridays why do mondays to heal Tuesday’s not just sharing your ideas
Tuesday’s not just sharing your ideas
Tuesday’s not just sharing your ideas are pretty poor yeah that’s cool so
are pretty poor yeah that’s cool so
are pretty poor yeah that’s cool so you’re not so much looking for the right
you’re not so much looking for the right
you’re not so much looking for the right you know the right answer on what kind
you know the right answer on what kind
you know the right answer on what kind of music you listen to you’re just
of music you listen to you’re just
of music you listen to you’re just trying to see if their answering their
trying to see if their answering their
trying to see if their answering their answering the questions honestly you get
answering the questions honestly you get
answering the questions honestly you get a sense of who they actually are instead
a sense of who they actually are instead
a sense of who they actually are instead of just trying to fake their way through
of just trying to fake their way through
of just trying to fake their way through an interview yeah you know we look for
an interview yeah you know we look for
an interview yeah you know we look for authenticity and you know the group of
authenticity and you know the group of
authenticity and you know the group of people that we have working here
people that we have working here
people that we have working here currently they’re watching so I can’t
currently they’re watching so I can’t
currently they’re watching so I can’t say anything but you know they’re in a
say anything but you know they’re in a
say anything but you know they’re in a waiter they’re kind of an eclectic your
waiter they’re kind of an eclectic your
waiter they’re kind of an eclectic your neglected group in terms of personality
neglected group in terms of personality
neglected group in terms of personality right and so you have some that are more
right and so you have some that are more
right and so you have some that are more outspoken you have some that are more
outspoken you have some that are more
outspoken you have some that are more aggressive and you know talking about
aggressive and you know talking about
aggressive and you know talking about not you but you know and and so like all
not you but you know and and so like all
not you but you know and and so like all of those personalities come together to
of those personalities come together to
of those personalities come together to create a really good mix of people and
create a really good mix of people and
create a really good mix of people and they’re not all they’re not all this
they’re not all they’re not all this
they’re not all they’re not all this they’re not all clothes of each other
they’re not all clothes of each other
they’re not all clothes of each other there there are just a complement each
there there are just a complement each
there there are just a complement each other part of that is you know that that
other part of that is you know that that
other part of that is you know that that question about authenticity is really
question about authenticity is really
question about authenticity is really also about a gear if you’re going to be
also about a gear if you’re going to be
also about a gear if you’re going to be authentic in yourself then you have to
authentic in yourself then you have to
authentic in yourself then you have to allow that you sorry what happens I
allow that you sorry what happens I
allow that you sorry what happens I believe is that we end up giving each
believe is that we end up giving each
believe is that we end up giving each other route to be more real and I think
other route to be more real and I think
other route to be more real and I think people appreciate that and part of the
people appreciate that and part of the
people appreciate that and part of the diet is you know not trouncing with too
diet is you know not trouncing with too
diet is you know not trouncing with too keen on somebody’s idea and trying to
keen on somebody’s idea and trying to
keen on somebody’s idea and trying to you know be respectful in that process
you know be respectful in that process
you know be respectful in that process but really just you know it’s not about
but really just you know it’s not about
but really just you know it’s not about being perfect it’s just about being
being perfect it’s just about being
being perfect it’s just about being really good
really good
really good they don’t do they have do you have a
they don’t do they have do you have a
they don’t do they have do you have a process where they come in and work with
process where they come in and work with
process where they come in and work with the team or they’re there you know they
the team or they’re there you know they
the team or they’re there you know they have a trial period where they get to
have a trial period where they get to
have a trial period where they get to mix and interact where it’s not just
mix and interact where it’s not just
mix and interact where it’s not just interview so how does the what does the
interview so how does the what does the
interview so how does the what does the onboarding process look like to get into
onboarding process look like to get into
onboarding process look like to get into your culture he lies yeah I mean you
your culture he lies yeah I mean you
your culture he lies yeah I mean you know where we’ve got a no we don’t have
know where we’ve got a no we don’t have
know where we’ve got a no we don’t have anything like that we don’t invite them
anything like that we don’t invite them
anything like that we don’t invite them for lunch have them hey oh people or
for lunch have them hey oh people or
for lunch have them hey oh people or anything like that um you usually
anything like that um you usually
anything like that um you usually depending on the position that we’re
depending on the position that we’re
depending on the position that we’re hiring for you know our art director
hiring for you know our art director
hiring for you know our art director might sit in and she’s got a lot of
might sit in and she’s got a lot of
might sit in and she’s got a lot of really good insight into people so you
really good insight into people so you
really good insight into people so you know we depending on the position we
know we depending on the position we
know we depending on the position we might have different people in on the
might have different people in on the
might have different people in on the interview process and we can get a
interview process and we can get a
interview process and we can get a pretty good sense of whether somebody’s
pretty good sense of whether somebody’s
pretty good sense of whether somebody’s a good fit or not at that point but you
a good fit or not at that point but you
a good fit or not at that point but you know he goes just a three month term
know he goes just a three month term
know he goes just a three month term position or a three-month probationary
position or a three-month probationary
position or a three-month probationary position you know that’s all it is HR
position you know that’s all it is HR
position you know that’s all it is HR sir please your honor question from Tim
sir please your honor question from Tim
sir please your honor question from Tim coming in about us be unique selling
coming in about us be unique selling
coming in about us be unique selling proposition and I guess that’s something
proposition and I guess that’s something
proposition and I guess that’s something you do for clients to write you help
you do for clients to write you help
you do for clients to write you help them get the word out about their USB uh
them get the word out about their USB uh
them get the word out about their USB uh and ideally messages that are out there
and ideally messages that are out there
and ideally messages that are out there related to a value that a company has
related to a value that a company has
related to a value that a company has can you talk about that that process
can you talk about that that process
can you talk about that that process that you work with companies to develop
that you work with companies to develop
that you work with companies to develop their USP and how you put that through
their USP and how you put that through
their USP and how you put that through through their branding in their their
through their branding in their their
through their branding in their their their advertising I talked about well
their advertising I talked about well
their advertising I talked about well are ok I’m going to do a little catch
are ok I’m going to do a little catch
are ok I’m going to do a little catch are you risking your neck is if you know
are you risking your neck is if you know
are you risking your neck is if you know we’re spending a lot more time working
we’re spending a lot more time working
we’re spending a lot more time working with organizations that are doing
with organizations that are doing
with organizations that are doing corporate social responsibility and now
corporate social responsibility and now
corporate social responsibility and now actually we’re starting to work with the
actually we’re starting to work with the
actually we’re starting to work with the new data process that allows us to the
new data process that allows us to the
new data process that allows us to the line are our clients messages with
line are our clients messages with
line are our clients messages with different market segments if they
different market segments if they
different market segments if they haven’t been able to reach before around
haven’t been able to reach before around
haven’t been able to reach before around the things that they’re already doing
the things that they’re already doing
the things that they’re already doing the end corporate social responsibility
the end corporate social responsibility
the end corporate social responsibility so there’s a lot of companies who are
so there’s a lot of companies who are
so there’s a lot of companies who are spending millions of dollars doing
spending millions of dollars doing
spending millions of dollars doing wonderful things and they’re they’re
wonderful things and they’re they’re
wonderful things and they’re they’re spending hundreds of thousands if not
spending hundreds of thousands if not
spending hundreds of thousands if not millions of dollars
millions of dollars
millions of dollars most wonderful things and the message
most wonderful things and the message
most wonderful things and the message you can take me mark and we can show
you can take me mark and we can show
you can take me mark and we can show them out of it to the messages are and
them out of it to the messages are and
them out of it to the messages are and we can show them where it can and how it
we can show them where it can and how it
we can show them where it can and how it can so that’s a neat prospect for us
can so that’s a neat prospect for us
can so that’s a neat prospect for us going forward intrinsic unique selling
going forward intrinsic unique selling
going forward intrinsic unique selling proposition for us to help our clients
proposition for us to help our clients
proposition for us to help our clients find their unique selling proposition is
find their unique selling proposition is
find their unique selling proposition is really again it’s a painful it can be a
really again it’s a painful it can be a
really again it’s a painful it can be a painful process because we keep drawing
painful process because we keep drawing
painful process because we keep drawing it down and drying it down there’s that
it down and drying it down there’s that
it down and drying it down there’s that old saying I would have written a
old saying I would have written a
old saying I would have written a shorter letter but I didn’t have time
shorter letter but I didn’t have time
shorter letter but I didn’t have time people start telling you all of these
people start telling you all of these
people start telling you all of these wonderful things that they do and being
wonderful things that they do and being
wonderful things that they do and being able to instead of push away all of the
able to instead of push away all of the
able to instead of push away all of the extraneous things to get to that one
extraneous things to get to that one
extraneous things to get to that one little nugget of what it is that they
little nugget of what it is that they
little nugget of what it is that they haven’t do this week they’re willing
haven’t do this week they’re willing
haven’t do this week they’re willing standing height it can be a long and
standing height it can be a long and
standing height it can be a long and difficult process yeah there’s you know
difficult process yeah there’s you know
difficult process yeah there’s you know there’s some clients that are actually
there’s some clients that are actually
there’s some clients that are actually more receptive receptive to the idea and
more receptive receptive to the idea and
more receptive receptive to the idea and others you know it sounds like it should
others you know it sounds like it should
others you know it sounds like it should be good sokol marketing 101 but you know
be good sokol marketing 101 but you know
be good sokol marketing 101 but you know some clients you know they have an idea
some clients you know they have an idea
some clients you know they have an idea what it is they do and they’re
what it is they do and they’re
what it is they do and they’re comfortable with not necessarily
comfortable with not necessarily
comfortable with not necessarily articulating it from the shortest most
articulating it from the shortest most
articulating it from the shortest most succinct way possible there’s clients
succinct way possible there’s clients
succinct way possible there’s clients that you know will kind of keep going on
that you know will kind of keep going on
that you know will kind of keep going on and and not even watch the entertaining
and and not even watch the entertaining
and and not even watch the entertaining idea of developing a u.s. even though
idea of developing a u.s. even though
idea of developing a u.s. even though they have it it’s just a matter you know
they have it it’s just a matter you know
they have it it’s just a matter you know not wanting to spend or not feeling like
not wanting to spend or not feeling like
not wanting to spend or not feeling like the editor our ticket so you know we get
the editor our ticket so you know we get
the editor our ticket so you know we get those types of clients as well but
those types of clients as well but
those types of clients as well but really when we’re working with a client
really when we’re working with a client
really when we’re working with a client who understands it and understands the
who understands it and understands the
who understands it and understands the value of it it’s a you know really is
value of it it’s a you know really is
value of it it’s a you know really is about getting the right people in the
about getting the right people in the
about getting the right people in the room to discuss it you know it could be
room to discuss it you know it could be
room to discuss it you know it could be a group of stakeholders anywhere from
a group of stakeholders anywhere from
a group of stakeholders anywhere from management to people that work in you
management to people that work in you
management to people that work in you know their staff kitchen or whatever you
know their staff kitchen or whatever you
know their staff kitchen or whatever you know people that have a good insight
know people that have a good insight
know people that have a good insight into the company and what makes them
into the company and what makes them
into the company and what makes them different what makes and you know
different what makes and you know
different what makes and you know getting those people getting their
getting those people getting their
getting those people getting their opinions and then really working it
opinions and then really working it
opinions and then really working it through that way and then willing down
through that way and then willing down
through that way and then willing down all those ideas that they come with to
all those ideas that they come with to
all those ideas that they come with to that really succeeding relevant point
that really succeeding relevant point
that really succeeding relevant point have you ever had to make
have you ever had to make
have you ever had to make off decision around honest where it may
off decision around honest where it may
off decision around honest where it may have sacrificed the revenues or
have sacrificed the revenues or
have sacrificed the revenues or profitability of the business or you
profitability of the business or you
profitability of the business or you know may not have been a typical smart
know may not have been a typical smart
know may not have been a typical smart business move but but it backed up
business move but but it backed up
business move but but it backed up everything you stood for whether senior
everything you stood for whether senior
everything you stood for whether senior decline or letting somebody go or yeah
decline or letting somebody go or yeah
decline or letting somebody go or yeah we’re well there’s yeah it was been a
we’re well there’s yeah it was been a
we’re well there’s yeah it was been a couple one in particular we were working
couple one in particular we were working
couple one in particular we were working with the quite a large arts organization
with the quite a large arts organization
with the quite a large arts organization here and it was it was a struggle the
here and it was it was a struggle the
here and it was it was a struggle the person that we were working with
person that we were working with
person that we were working with directly we found to be very difficult
directly we found to be very difficult
directly we found to be very difficult to work with and I think she found a
to work with and I think she found a
to work with and I think she found a simply difficult to work with and he got
simply difficult to work with and he got
simply difficult to work with and he got to the point and they were you know they
to the point and they were you know they
to the point and they were you know they were a sizable quiet for us but I got to
were a sizable quiet for us but I got to
were a sizable quiet for us but I got to the point where working with working
the point where working with working
the point where working with working with them connecting our culture was
with them connecting our culture was
with them connecting our culture was taking a toll on our culture and it was
taking a toll on our culture and it was
taking a toll on our culture and it was taking a toll on the people at worked
taking a toll on the people at worked
taking a toll on the people at worked here and and it got to the point where
here and and it got to the point where
here and and it got to the point where it was it was what we what we did was
it was it was what we what we did was
it was it was what we what we did was abusive so in order for us to
abusive so in order for us to
abusive so in order for us to maintaining our culture and for in order
maintaining our culture and for in order
maintaining our culture and for in order for us to really rally behind the
for us to really rally behind the
for us to really rally behind the individuals that had to work with this
individuals that had to work with this
individuals that had to work with this person we had to we had to let them go
person we had to we had to let them go
person we had to we had to let them go and we were very specific and direct
and we were very specific and direct
and we were very specific and direct about why we were letting them go as a
about why we were letting them go as a
about why we were letting them go as a client and it was tough because we don’t
client and it was tough because we don’t
client and it was tough because we don’t you know we don’t automatic like you
you know we don’t automatic like you
you know we don’t automatic like you know especially one that is worth you
know especially one that is worth you
know especially one that is worth you know X number of dollars to us but
know X number of dollars to us but
know X number of dollars to us but realistically we knew that it was
realistically we knew that it was
realistically we knew that it was damaging or our culture and his damaging
damaging or our culture and his damaging
damaging or our culture and his damaging business and and it was unacceptable to
business and and it was unacceptable to
business and and it was unacceptable to pay that this person was treating our
pay that this person was treating our
pay that this person was treating our staff as as management and as leaders
staff as as management and as leaders
staff as as management and as leaders you know at some point you have to take
you know at some point you have to take
you know at some point you have to take a stab and that was it that was a very
a stab and that was it that was a very
a stab and that was it that was a very extreme case and it’s not something that
extreme case and it’s not something that
extreme case and it’s not something that we get into that off but that was that
we get into that off but that was that
we get into that off but that was that was my situation yeah cancel I mean it
was my situation yeah cancel I mean it
was my situation yeah cancel I mean it shows it shows not only the external
shows it shows not only the external
shows it shows not only the external world but also your team that you guys
world but also your team that you guys
world but also your team that you guys stand behind the brand and what you’re
stand behind the brand and what you’re
stand behind the brand and what you’re building here yeah I want to be
building here yeah I want to be
building here yeah I want to be respectful of your time the people are
respectful of your time the people are
respectful of your time the people are writing in saying thank you for all the
writing in saying thank you for all the
writing in saying thank you for all the honest answers so
honest answers so
honest answers so great maybe like one last question can
great maybe like one last question can
great maybe like one last question can you talk about one of your most
you talk about one of your most
you talk about one of your most successful projects people curious about
successful projects people curious about
successful projects people curious about what you’re doing um yeah we could
what you’re doing um yeah we could
what you’re doing um yeah we could success is measured in a number of
success is measured in a number of
success is measured in a number of different ways so there’s there’s you
different ways so there’s there’s you
different ways so there’s there’s you know there’s a client that I can think
know there’s a client that I can think
know there’s a client that I can think of that we feel was very successful from
of that we feel was very successful from
of that we feel was very successful from a creativity point of view and an
a creativity point of view and an
a creativity point of view and an awareness building point of view
awareness building point of view
awareness building point of view partially it was because I I video is
partially it was because I I video is
partially it was because I I video is successful because it’s also very
successful because it’s also very
successful because it’s also very controversial I don’t know if you yeah
controversial I don’t know if you yeah
controversial I don’t know if you yeah well for me I think we’re working on
well for me I think we’re working on
well for me I think we’re working on over the we’re actually partners in a in
over the we’re actually partners in a in
over the we’re actually partners in a in a venture called activist which is fully
a venture called activist which is fully
a venture called activist which is fully around changing the way we live with
around changing the way we live with
around changing the way we live with water and saying our rivers and lakes
water and saying our rivers and lakes
water and saying our rivers and lakes here in Manitoba we’re pretty excited
here in Manitoba we’re pretty excited
here in Manitoba we’re pretty excited about it because we manage to you rather
about it because we manage to you rather
about it because we manage to you rather than just being a communications
than just being a communications
than just being a communications function and also in beds itself in our
function and also in beds itself in our
function and also in beds itself in our society and lots of different ways so
society and lots of different ways so
society and lots of different ways so we’re working in many many ways to get
we’re working in many many ways to get
we’re working in many many ways to get into the school assistance getting to
into the school assistance getting to
into the school assistance getting to government get into business in into
government get into business in into
government get into business in into homes to change the way the things that
homes to change the way the things that
homes to change the way the things that we’re doing with water our success today
we’re doing with water our success today
we’re doing with water our success today is that we attracted the attention of
is that we attracted the attention of
is that we attracted the attention of the United Nations and a CEO of
the United Nations and a CEO of
the United Nations and a CEO of Rockefeller consulting out of New Yorker
Rockefeller consulting out of New Yorker
Rockefeller consulting out of New Yorker they’re working with us now on this
they’re working with us now on this
they’re working with us now on this program to do a pilot project cheaper in
program to do a pilot project cheaper in
program to do a pilot project cheaper in Manitoba to see whether we can actually
Manitoba to see whether we can actually
Manitoba to see whether we can actually affect the kind of change that we need
affect the kind of change that we need
affect the kind of change that we need to do here to save our water which then
to do here to save our water which then
to do here to save our water which then we can affect change here we can
we can affect change here we can
we can affect change here we can replicate it any of you world so we’re
replicate it any of you world so we’re
replicate it any of you world so we’re we talked about that what’s very cool
we talked about that what’s very cool
we talked about that what’s very cool about that story is a lot of times when
about that story is a lot of times when
about that story is a lot of times when I would ask something like that people
I would ask something like that people
I would ask something like that people would say the campaign so she you know
would say the campaign so she you know
would say the campaign so she you know guys like you who are advertising agency
guys like you who are advertising agency
guys like you who are advertising agency they talk about the campaign that
they talk about the campaign that
they talk about the campaign that brought in the most sales and make the
brought in the most sales and make the
brought in the most sales and make the most money and here you are talking
most money and here you are talking
most money and here you are talking about your favorite campaign being one
about your favorite campaign being one
about your favorite campaign being one that had an impact the positive impact
that had an impact the positive impact
that had an impact the positive impact in the world somehow um which is very
in the world somehow um which is very
in the world somehow um which is very cool I think that speaks a lot to your
cool I think that speaks a lot to your
cool I think that speaks a lot to your company and the culture that you’re
company and the culture that you’re
company and the culture that you’re building they’re great you know we went
building they’re great you know we went
building they’re great you know we went a little bit over but I thank you so
a little bit over but I thank you so
a little bit over but I thank you so much for the time for people who want to
much for the time for people who want to
much for the time for people who want to learn more about you and Ricky well with
learn more about you and Ricky well with
learn more about you and Ricky well with is your website or social media where is
is your website or social media where is
is your website or social media where is the best place to learn about the honest
the best place to learn about the honest
the best place to learn about the honest agency welcomes a call it’s actually
agency welcomes a call it’s actually
agency welcomes a call it’s actually um no I mean or our website we’ve got
um no I mean or our website we’ve got
um no I mean or our website we’ve got all of our social media links on the
all of our social media links on the
all of our social media links on the website probably the easiest easy
website probably the easiest easy
website probably the easiest easy straight to go and you know feel free to
straight to go and you know feel free to
straight to go and you know feel free to email us at hello Otto state agency com
email us at hello Otto state agency com
email us at hello Otto state agency com cool I put the link in the description
cool I put the link in the description
cool I put the link in the description so you guys can go check them out thank
so you guys can go check them out thank
so you guys can go check them out thank you so much for your time I really
you so much for your time I really
you so much for your time I really appreciate it enjoy the rest of your day
appreciate it enjoy the rest of your day
appreciate it enjoy the rest of your day and again just thank you for making that
and again just thank you for making that
and again just thank you for making that time for me today alright it’s ready
time for me today alright it’s ready
time for me today alright it’s ready already take care
”
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