How Steve Jobs came up with the name "Apple Computer"

We simply decided that we were going to call it Apple Computer Translate (Rafa al-Tai rafaa tai)

Only if some better name suggested than 5:00 that day

And partly

Because

I love apples a lot …

And partly

Because Apple is ahead of Atari in the phone record

But, we re-examine it

On a regular basis

We found a juxtaposition of something

It seems to summarize what we’re going after

Which was simplicty, and yet

Very refined development.

And, in our first booklet, maybe some of you had it, it was …

The title was “Simplicity is the Ultimate Evolution”.

This was not just

The nonsense slogan, really was really what

We were trying to

The …

Apples looked like a symbol of it.

And therefore,

I think we are going to stitch with it. Translation (رفاء الطائي rafaa tai)

”

How Steve Jobs came up with the name “Apple Computer”