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How should you PRICE your product? – Evan and @SKellyCEO – Lunch & Earn


editha a de Thea and working out that

editha a de Thea and working out that okay price talk about pricing strategy

okay price talk about pricing strategy

okay price talk about pricing strategy what is a pricing strategy for a new

what is a pricing strategy for a new

what is a pricing strategy for a new product how can you convince the clients

product how can you convince the clients

product how can you convince the clients that your price is right I think well

that your price is right I think well

that your price is right I think well simply sort of question its you gotta

simply sort of question its you gotta

simply sort of question its you gotta have differentiated you’ve got to have

have differentiated you’ve got to have

have differentiated you’ve got to have at the end the day I think you have to

at the end the day I think you have to

at the end the day I think you have to believe you product you have to leave

believe you product you have to leave

believe you product you have to leave your mission and that’s kind of what

your mission and that’s kind of what

your mission and that’s kind of what this blends that we should probably do

this blends that we should probably do

this blends that we should probably do another one around some of these topics

another one around some of these topics

another one around some of these topics around brand pricing but with it without

around brand pricing but with it without

around brand pricing but with it without a doubt again price in part of execution

a doubt again price in part of execution

a doubt again price in part of execution and obviously it’s party pricing

and obviously it’s party pricing

and obviously it’s party pricing strategy so with that sort of thing test

strategy so with that sort of thing test

strategy so with that sort of thing test drive it you know test driver they even

drive it you know test driver they even

drive it you know test driver they even start talking to friends what what price

start talking to friends what what price

start talking to friends what what price would people feel comfortable with test

would people feel comfortable with test

would people feel comfortable with test it put it on the web if you’re not

it put it on the web if you’re not

it put it on the web if you’re not getting it right or know how to change

getting it right or know how to change

getting it right or know how to change it but but I think a lot of a lot of

it but but I think a lot of a lot of

it but but I think a lot of a lot of businesses when they start worry too

businesses when they start worry too

businesses when they start worry too much about price and it’s not the right

much about price and it’s not the right

much about price and it’s not the right thing to worry about the right thing to

thing to worry about the right thing to

thing to worry about the right thing to worry about is why would someone have a

worry about is why would someone have a

worry about is why would someone have a compelling need for this product or

compelling need for this product or

compelling need for this product or service why could I be very different

service why could I be very different

service why could I be very different from anyone else and then honestly price

from anyone else and then honestly price

from anyone else and then honestly price although that’s good it’s a good punch

although that’s good it’s a good punch

although that’s good it’s a good punch to the stomach kind of realization

to the stomach kind of realization

to the stomach kind of realization moment I would add that I think a lot of

moment I would add that I think a lot of

moment I would add that I think a lot of entrepreneurs underpriced themselves a

entrepreneurs underpriced themselves a

entrepreneurs underpriced themselves a lot of entrepreneurs just don’t believe

lot of entrepreneurs just don’t believe

lot of entrepreneurs just don’t believe that they’re worth more and it’s

that they’re worth more and it’s

that they’re worth more and it’s stepping up to realize that hey I’m

stepping up to realize that hey I’m

stepping up to realize that hey I’m adding value and and starting to go

adding value and and starting to go

adding value and and starting to go after more ideal clients because you get

after more ideal clients because you get

after more ideal clients because you get stuck in these like low paying clients

stuck in these like low paying clients

stuck in these like low paying clients and low budgets and that starts to

and low budgets and that starts to

and low budgets and that starts to affect your soft forth I feel like this

affect your soft forth I feel like this

affect your soft forth I feel like this is all you can do where you could charge

is all you can do where you could charge

is all you can do where you could charge more it’s just about offering more value

more it’s just about offering more value

more it’s just about offering more value to the right clients and so it’s common

to the right clients and so it’s common

to the right clients and so it’s common and when you start off a business you’re

and when you start off a business you’re

and when you start off a business you’re taking whoever you’re trying to figure

taking whoever you’re trying to figure

taking whoever you’re trying to figure it out but as you grow you want to think

it out but as you grow you want to think

it out but as you grow you want to think about how can I provide more value to

about how can I provide more value to

about how can I provide more value to better clients so you can increase your

better clients so you can increase your

better clients so you can increase your prices and you know chase your dreams

prices and you know chase your dreams

prices and you know chase your dreams make the matter if you want to make

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