connect with influencers if you want to market your business if you want people
market your business if you want people
market your business if you want people to talk about you one of the fastest
to talk about you one of the fastest
to talk about you one of the fastest ways to get more word-of-mouth is to
ways to get more word-of-mouth is to
ways to get more word-of-mouth is to connect with people who have audiences
connect with people who have audiences
connect with people who have audiences and have them help spread the word hi
and have them help spread the word hi
and have them help spread the word hi I’m Evan Carmichael
I’m Evan Carmichael
I’m Evan Carmichael I believe that hungry entrepreneurs
I believe that hungry entrepreneurs
I believe that hungry entrepreneurs deserve help and today mention the
deserve help and today mention the
deserve help and today mention the question from a YouTube viewer love you
question from a YouTube viewer love you
question from a YouTube viewer love you guys
guys
guys we are toy box hero we wrote him to say
we are toy box hero we wrote him to say
we are toy box hero we wrote him to say I’m a toy collector I have what I think
I’m a toy collector I have what I think
I’m a toy collector I have what I think is a great idea for a home-based
is a great idea for a home-based
is a great idea for a home-based business I would provide a service other
business I would provide a service other
business I would provide a service other collectors it’s a web-based company that
collectors it’s a web-based company that
collectors it’s a web-based company that would run from home providing the
would run from home providing the
would run from home providing the service that’d be very helpful the toy
service that’d be very helpful the toy
service that’d be very helpful the toy collectors how do I get the word out
collectors how do I get the word out
collectors how do I get the word out about my site some of the site is easy
about my site some of the site is easy
about my site some of the site is easy I’ve never done it before but getting
I’ve never done it before but getting
I’ve never done it before but getting traffic is where seem to have an issue
traffic is where seem to have an issue
traffic is where seem to have an issue thanks in advance so if you’re a big toy
thanks in advance so if you’re a big toy
thanks in advance so if you’re a big toy collector and you’re part of that
collector and you’re part of that
collector and you’re part of that community and you know other toy
community and you know other toy
community and you know other toy collectors what I would do is go and
collectors what I would do is go and
collectors what I would do is go and start talking to the people who can
start talking to the people who can
start talking to the people who can influence other toy collectors go talk
influence other toy collectors go talk
influence other toy collectors go talk to bloggers go talk to the place that
to bloggers go talk to the place that
to bloggers go talk to the place that you buy all your toys from the different
you buy all your toys from the different
you buy all your toys from the different stores that you go to and get those guys
stores that you go to and get those guys
stores that you go to and get those guys on board and even build your system
on board and even build your system
on board and even build your system around them I would go to my favorite
around them I would go to my favorite
around them I would go to my favorite toy store wherever you’re buying most of
toy store wherever you’re buying most of
toy store wherever you’re buying most of your stuff from if you’re a collector
your stuff from if you’re a collector
your stuff from if you’re a collector they probably have a good relationship
they probably have a good relationship
they probably have a good relationship with you let them know what you’re doing
with you let them know what you’re doing
with you let them know what you’re doing ask them to be a tester get their
ask them to be a tester get their
ask them to be a tester get their feedback build it around the challenges
feedback build it around the challenges
feedback build it around the challenges that they’ve seen in the market and then
that they’ve seen in the market and then
that they’ve seen in the market and then when you launch it they’re gonna be your
when you launch it they’re gonna be your
when you launch it they’re gonna be your advocate they’re gonna say hey I helped
advocate they’re gonna say hey I helped
advocate they’re gonna say hey I helped build this thing and they can tell
build this thing and they can tell
build this thing and they can tell everybody in their store make a list of
everybody in their store make a list of
everybody in their store make a list of 10 20 30 key influencers in your
10 20 30 key influencers in your
10 20 30 key influencers in your business in your industry
business in your industry
business in your industry it could be offline like retail stores
it could be offline like retail stores
it could be offline like retail stores or could be online with bloggers and
or could be online with bloggers and
or could be online with bloggers and people who are in forms and people who
people who are in forms and people who
people who are in forms and people who are talking about these things and use
are talking about these things and use
are talking about these things and use them to help build your product get
them to help build your product get
them to help build your product get their feedback and build a product
their feedback and build a product
their feedback and build a product around them most people if you call them
around them most people if you call them
around them most people if you call them up and you’re genuine and you say you’d
up and you’re genuine and you say you’d
up and you’re genuine and you say you’d like 15 minutes I’ll get their time
like 15 minutes I’ll get their time
like 15 minutes I’ll get their time because you’d like their advice and it’s
because you’d like their advice and it’s
because you’d like their advice and it’s related to toys what they’re passionate
related to toys what they’re passionate
related to toys what they’re passionate about they’re gonna give you the time
about they’re gonna give you the time
about they’re gonna give you the time and they’re gonna get excited about this
and they’re gonna get excited about this
and they’re gonna get excited about this project if you are and when it launches
project if you are and when it launches
project if you are and when it launches they’re gonna spread the word if you’re
they’re gonna spread the word if you’re
they’re gonna spread the word if you’re trying to get word-of-mouth marketing
trying to get word-of-mouth marketing
trying to get word-of-mouth marketing it’s great to build it around your
it’s great to build it around your
it’s great to build it around your career
career
career customers but if you’ve got nothing then
customers but if you’ve got nothing then
customers but if you’ve got nothing then start working with connectors people who
start working with connectors people who
start working with connectors people who have a community instead of you going
have a community instead of you going
have a community instead of you going out and trying to get people one by one
out and trying to get people one by one
out and trying to get people one by one by one to sign up use these guys who
by one to sign up use these guys who
by one to sign up use these guys who already have a big audience and have
already have a big audience and have
already have a big audience and have them help build your product from their
them help build your product from their
them help build your product from their feedback and then help spread the word
feedback and then help spread the word
feedback and then help spread the word and promote it here’s a quick example I
and promote it here’s a quick example I
and promote it here’s a quick example I not too long ago made a line of famous
not too long ago made a line of famous
not too long ago made a line of famous entrepreneur trading cards okay we had
entrepreneur trading cards okay we had
entrepreneur trading cards okay we had people like Steve Jobs and Bill Gates
people like Steve Jobs and Bill Gates
people like Steve Jobs and Bill Gates and Donald Trump and those guys on the
and Donald Trump and those guys on the
and Donald Trump and those guys on the covers of our cards and what I did was I
covers of our cards and what I did was I
covers of our cards and what I did was I connected with famous bloggers so are
connected with famous bloggers so are
connected with famous bloggers so are connected with Seth Godin and I connect
connected with Seth Godin and I connect
connected with Seth Godin and I connect with Guy Kawasaki people who were
with Guy Kawasaki people who were
with Guy Kawasaki people who were influential in the entrepreneur space
influential in the entrepreneur space
influential in the entrepreneur space that I deal in and had their own
that I deal in and had their own
that I deal in and had their own audiences and I asked him who’s your
audiences and I asked him who’s your
audiences and I asked him who’s your favorite famous entrepreneur and we made
favorite famous entrepreneur and we made
favorite famous entrepreneur and we made a card about it and all the prophets
a card about it and all the prophets
a card about it and all the prophets want to support Kiva which is a charity
want to support Kiva which is a charity
want to support Kiva which is a charity that I support and believed in and when
that I support and believed in and when
that I support and believed in and when the cards launched I sent it to them and
the cards launched I sent it to them and
the cards launched I sent it to them and we had Tim Ferriss in the 4-hour
we had Tim Ferriss in the 4-hour
we had Tim Ferriss in the 4-hour workweek and guys like Seth Cohen Guy
workweek and guys like Seth Cohen Guy
workweek and guys like Seth Cohen Guy Kawasaki and sent them off the cards and
Kawasaki and sent them off the cards and
Kawasaki and sent them off the cards and a lot of them ended up talking about it
a lot of them ended up talking about it
a lot of them ended up talking about it and promoting it so it wasn’t just me
and promoting it so it wasn’t just me
and promoting it so it wasn’t just me permanent to my audience it was them all
permanent to my audience it was them all
permanent to my audience it was them all saying look at this great project that I
saying look at this great project that I
saying look at this great project that I was a part of it’s a great cause it’s
was a part of it’s a great cause it’s
was a part of it’s a great cause it’s really cool go check it out and all of
really cool go check it out and all of
really cool go check it out and all of their audiences then came to me they go
their audiences then came to me they go
their audiences then came to me they go check out the cards and buy them so it’s
check out the cards and buy them so it’s
check out the cards and buy them so it’s great to have your own audience and once
great to have your own audience and once
great to have your own audience and once you start building your own community
you start building your own community
you start building your own community you support them like crazy you want
you support them like crazy you want
you support them like crazy you want them to love what you do so they go off
them to love what you do so they go off
them to love what you do so they go off and talk about you over deliver like
and talk about you over deliver like
and talk about you over deliver like crazy to get word-of-mouth going but at
crazy to get word-of-mouth going but at
crazy to get word-of-mouth going but at the very start talk to key influencers
the very start talk to key influencers
the very start talk to key influencers get them involved get their support so
get them involved get their support so
get them involved get their support so that when you launch
that when you launch
that when you launch they’ll help promote you spread the word
they’ll help promote you spread the word
they’ll help promote you spread the word and hopefully it’ll catch like wildfire
and hopefully it’ll catch like wildfire
and hopefully it’ll catch like wildfire good luck great question for those are
good luck great question for those are
good luck great question for those are you watching like the video you know the
you watching like the video you know the
you watching like the video you know the drill thumbs up below thank you guys so
drill thumbs up below thank you guys so
drill thumbs up below thank you guys so much and hey I want to hear from you you
much and hey I want to hear from you you
much and hey I want to hear from you you liked this video you have a comment
liked this video you have a comment
liked this video you have a comment please leave it below it makes my day
please leave it below it makes my day
please leave it below it makes my day when I see those come in and if you have
when I see those come in and if you have
when I see those come in and if you have a question for your business please
a question for your business please
a question for your business please leave it in the comment section below
leave it in the comment section below
leave it in the comment section below and I will make a video response for you
and I will make a video response for you
and I will make a video response for you thank you guys I’ll see you soon
thank you guys I’ll see you soon
thank you guys I’ll see you soon you
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