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How can you win business away from a competitor?


if you want to land a big customer start

if you want to land a big customer start small find one thing that you could go

small find one thing that you could go

small find one thing that you could go in make it super low risk for them over

in make it super low risk for them over

in make it super low risk for them over deliver like crazy and you’ll end up

deliver like crazy and you’ll end up

deliver like crazy and you’ll end up blending the big fish if you go in just

blending the big fish if you go in just

blending the big fish if you go in just trying to sell the big picture changes

trying to sell the big picture changes

trying to sell the big picture changes are you not going to make it hi I’m Evan

are you not going to make it hi I’m Evan

are you not going to make it hi I’m Evan Carmichael I believe that hungry

Carmichael I believe that hungry

Carmichael I believe that hungry entrepreneur’s deserve help and today

entrepreneur’s deserve help and today

entrepreneur’s deserve help and today making a question from a customer Diego

making a question from a customer Diego

making a question from a customer Diego who wrote in to say that he bought my

who wrote in to say that he bought my

who wrote in to say that he bought my worksheets and they’re great Thank You

worksheets and they’re great Thank You

worksheets and they’re great Thank You Diego he provides services to general

Diego he provides services to general

Diego he provides services to general contractors and builders I’d like to

contractors and builders I’d like to

contractors and builders I’d like to know how to approach a client that has a

know how to approach a client that has a

know how to approach a client that has a good relationship with a company I’ve

good relationship with a company I’ve

good relationship with a company I’ve known for many years and how can I get

known for many years and how can I get

known for many years and how can I get their business how can I win business

their business how can I win business

their business how can I win business against someone who’s already doing well

against someone who’s already doing well

against someone who’s already doing well for them so here’s the thing Diego if a

for them so here’s the thing Diego if a

for them so here’s the thing Diego if a company already has an existing supplier

company already has an existing supplier

company already has an existing supplier it’s hard for you to go in and knock

it’s hard for you to go in and knock

it’s hard for you to go in and knock them out completely okay if they’re

them out completely okay if they’re

them out completely okay if they’re doing a lot of business with a company

doing a lot of business with a company

doing a lot of business with a company it’s been years that they’ve done it

it’s been years that they’ve done it

it’s been years that they’ve done it it’s hard for you to go in and say hey

it’s hard for you to go in and say hey

it’s hard for you to go in and say hey get rid of them and use me here’s your

get rid of them and use me here’s your

get rid of them and use me here’s your opportunity you have to find a hole

opportunity you have to find a hole

opportunity you have to find a hole you’ve got to find one small thing that

you’ve got to find one small thing that

you’ve got to find one small thing that the client is either unhappy with or the

the client is either unhappy with or the

the client is either unhappy with or the supplier isn’t delivering properly one

supplier isn’t delivering properly one

supplier isn’t delivering properly one small project and you may even lose

small project and you may even lose

small project and you may even lose money on it at the start because of your

money on it at the start because of your

money on it at the start because of your time invested into making that

time invested into making that

time invested into making that relationship happen but you want one

relationship happen but you want one

relationship happen but you want one small tiny insignificant project because

small tiny insignificant project because

small tiny insignificant project because it’s easy for them to say yes to that if

it’s easy for them to say yes to that if

it’s easy for them to say yes to that if you can find something that their

you can find something that their

you can find something that their supplier is not doing or not doing well

supplier is not doing or not doing well

supplier is not doing or not doing well and just get that little piece that’s

and just get that little piece that’s

and just get that little piece that’s your way in its your thin wedge in it’s

your way in its your thin wedge in it’s

your way in its your thin wedge in it’s easy for the company to say yes to that

easy for the company to say yes to that

easy for the company to say yes to that once you get that project you over

once you get that project you over

once you get that project you over deliver like crazy you provide so much

deliver like crazy you provide so much

deliver like crazy you provide so much value you go way above what they

value you go way above what they

value you go way above what they expected you provide amazing service

expected you provide amazing service

expected you provide amazing service they have a problem you’re there to help

they have a problem you’re there to help

they have a problem you’re there to help solve it more business is going to come

solve it more business is going to come

solve it more business is going to come to you you don’t even have to sell it

to you you don’t even have to sell it

to you you don’t even have to sell it they’re going to compare you to all

they’re going to compare you to all

they’re going to compare you to all their other suppliers and you have to be

their other suppliers and you have to be

their other suppliers and you have to be the best you have to be the most

the best you have to be the most

the best you have to be the most responsive you have to have the best

responsive you have to have the best

responsive you have to have the best quality so when they have any other

quality so when they have any other

quality so when they have any other problem coming up they’re going to say I

problem coming up they’re going to say I

problem coming up they’re going to say I wonder if Diego can do that

wonder if Diego can do that

wonder if Diego can do that and if you can you jump on it and you’re

and if you can you jump on it and you’re

and if you can you jump on it and you’re going to get more business and more

going to get more business and more

going to get more business and more business and more business and it was so

business and more business and it was so

business and more business and it was so easy to getting because you’re just

easy to getting because you’re just

easy to getting because you’re just starting small it’s super low risk for

starting small it’s super low risk for

starting small it’s super low risk for them when i first started work with some

them when i first started work with some

them when i first started work with some of my corporate clients they came and

of my corporate clients they came and

of my corporate clients they came and asked me to do some blog posts for them

asked me to do some blog posts for them

asked me to do some blog posts for them they wanted 500 words three to five

they wanted 500 words three to five

they wanted 500 words three to five hundred words and for me to write on a

hundred words and for me to write on a

hundred words and for me to write on a regular basis so fine we’ll start that

regular basis so fine we’ll start that

regular basis so fine we’ll start that off their hiring me and 10 other people

off their hiring me and 10 other people

off their hiring me and 10 other people to do it I didn’t just write three to

to do it I didn’t just write three to

to do it I didn’t just write three to five hundred words I wrote two thousand

five hundred words I wrote two thousand

five hundred words I wrote two thousand words and i made a video and I promote

words and i made a video and I promote

words and i made a video and I promote it to my audience for the whole week and

it to my audience for the whole week and

it to my audience for the whole week and I drove tons of traffic and I was highly

I drove tons of traffic and I was highly

I drove tons of traffic and I was highly engaged on their site I gave them way

engaged on their site I gave them way

engaged on their site I gave them way more than they asked for and as a result

more than they asked for and as a result

more than they asked for and as a result I was able to increase my prices by five

I was able to increase my prices by five

I was able to increase my prices by five times and get way more business from

times and get way more business from

times and get way more business from them I turned what started off as a

them I turned what started off as a

them I turned what started off as a five-hundred-dollar project into over

five-hundred-dollar project into over

five-hundred-dollar project into over fifty thousand dollars a year because I

fifty thousand dollars a year because I

fifty thousand dollars a year because I over delivered like crazy and I started

over delivered like crazy and I started

over delivered like crazy and I started on a tiny little nothing project and

on a tiny little nothing project and

on a tiny little nothing project and they hired me over the 10 other bloggers

they hired me over the 10 other bloggers

they hired me over the 10 other bloggers because those guys were just doing what

because those guys were just doing what

because those guys were just doing what they were asked and some of them are

they were asked and some of them are

they were asked and some of them are doing a great job of only what they are

doing a great job of only what they are

doing a great job of only what they are asked they didn’t go beyond you have to

asked they didn’t go beyond you have to

asked they didn’t go beyond you have to think what else you can do to provide

think what else you can do to provide

think what else you can do to provide awesome value to your customer so that

awesome value to your customer so that

awesome value to your customer so that any time an opportunity comes up they’re

any time an opportunity comes up they’re

any time an opportunity comes up they’re going to come to you first and say I

going to come to you first and say I

going to come to you first and say I wonder if Evan can do that I wonder if

wonder if Evan can do that I wonder if

wonder if Evan can do that I wonder if Diego can do that and I keep getting

Diego can do that and I keep getting

Diego can do that and I keep getting calls from my past customers and my

calls from my past customers and my

calls from my past customers and my current customers to say hey we have a

current customers to say hey we have a

current customers to say hey we have a new project do you want in they come to

new project do you want in they come to

new project do you want in they come to me first because I over deliver when all

me first because I over deliver when all

me first because I over deliver when all the projects that I’ve done for them and

the projects that I’ve done for them and

the projects that I’ve done for them and you need to do the same I love selling

you need to do the same I love selling

you need to do the same I love selling the big business because it’s repeat its

the big business because it’s repeat its

the big business because it’s repeat its ongoing it’s big dollars and it’s a lot

ongoing it’s big dollars and it’s a lot

ongoing it’s big dollars and it’s a lot it’s the same amount of work to line a

it’s the same amount of work to line a

it’s the same amount of work to line a big deal as it is to learn the small

big deal as it is to learn the small

big deal as it is to learn the small ones and instead of you chasing your

ones and instead of you chasing your

ones and instead of you chasing your tail the other these small deals all the

tail the other these small deals all the

tail the other these small deals all the time you go after a bigger company you

time you go after a bigger company you

time you go after a bigger company you become important to what they do and

become important to what they do and

become important to what they do and you’re going to be in there for as long

you’re going to be in there for as long

you’re going to be in there for as long as you want making big dollars so it’s a

as you want making big dollars so it’s a

as you want making big dollars so it’s a great strategy to go after start small

great strategy to go after start small

great strategy to go after start small start on a tiny project over deliver

start on a tiny project over deliver

start on a tiny project over deliver like crazy and they’re going to throw

like crazy and they’re going to throw

like crazy and they’re going to throw tons of business your way good luck I

tons of business your way good luck I

tons of business your way good luck I want to hear about your success for

want to hear about your success for

want to hear about your success for those of you watching you like the video

those of you watching you like the video

those of you watching you like the video please give it a thumbs up below and I

please give it a thumbs up below and I

please give it a thumbs up below and I want to hear from you too if you have a

want to hear from you too if you have a

want to hear from you too if you have a question about this video or

question about this video or

question about this video or comment for your own company please

comment for your own company please

comment for your own company please leave in the comment section below I

leave in the comment section below I

leave in the comment section below I really read those every day I love see

really read those every day I love see

really read those every day I love see them come in thank you so much and I’ll

them come in thank you so much and I’ll

them come in thank you so much and I’ll see you soon

”

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