How can you go from ZERO to email HERO? – Evan and @ErikHarbison – #AWeberChat

first question comes from Robert he

first question comes from Robert he wrote a kind of a long question but I’ve

wrote a kind of a long question but I’ve

wrote a kind of a long question but I’ve written my first advertisement which has

written my first advertisement which has

written my first advertisement which has been published which will be publishing

been published which will be publishing

been published which will be publishing two weeks and delivered to my private

two weeks and delivered to my private

two weeks and delivered to my private houses and the 30-mile radius from his

houses and the 30-mile radius from his

houses and the 30-mile radius from his business I have a new email account and

business I have a new email account and

business I have a new email account and I dedicate to the new business I’m

I dedicate to the new business I’m

I dedicate to the new business I’m expecting the advertisement to get me

expecting the advertisement to get me

expecting the advertisement to get me some emails with which your help and

some emails with which your help and

some emails with which your help and advice I might cultivate into an email

advice I might cultivate into an email

advice I might cultivate into an email list so I’m starting from zero how do we

list so I’m starting from zero how do we

list so I’m starting from zero how do we become an email here oh please easy

become an email here oh please easy

become an email here oh please easy Robert it sounds like you got a very

Robert it sounds like you got a very

Robert it sounds like you got a very very focused initiative and objective

very focused initiative and objective

very focused initiative and objective and if it’s a matter of getting started

and if it’s a matter of getting started

and if it’s a matter of getting started with those names I would probably start

with those names I would probably start

with those names I would probably start with creating content that’s very

with creating content that’s very

with creating content that’s very specific to those folks or those that

specific to those folks or those that

specific to those folks or those that you’re trying to target within that

you’re trying to target within that

you’re trying to target within that radius a way to grow your list is to

radius a way to grow your list is to

radius a way to grow your list is to provide educational content relevant to

provide educational content relevant to

provide educational content relevant to what you stand for or what your business

what you stand for or what your business

what you stand for or what your business represents so if it’s things to do in

represents so if it’s things to do in

represents so if it’s things to do in the area or if it’s just you know quick

the area or if it’s just you know quick

the area or if it’s just you know quick tips on historical things about that

tips on historical things about that

tips on historical things about that area it sounds like it may be a real

area it sounds like it may be a real

area it sounds like it may be a real estate angle real estate company but if

estate angle real estate company but if

estate angle real estate company but if you if you create that content to be put

you if you create that content to be put

you if you create that content to be put into your emails just by the fact that

into your emails just by the fact that

into your emails just by the fact that you’re serving that relevant information

you’re serving that relevant information

you’re serving that relevant information to here trying to target even if it’s

to here trying to target even if it’s

to here trying to target even if it’s only five people that will help to grow

only five people that will help to grow

only five people that will help to grow that list just by the sheer nature that

that list just by the sheer nature that

that list just by the sheer nature that you’re providing relevant information I

you’re providing relevant information I

you’re providing relevant information I love it what’s interesting about this is

love it what’s interesting about this is

love it what’s interesting about this is he’s using kind of traditional ways of

he’s using kind of traditional ways of

he’s using kind of traditional ways of advertising most people think of

advertising most people think of

advertising most people think of building email is from a website not

building email is from a website not

building email is from a website not from doing a direct mail campaign I

from doing a direct mail campaign I

from doing a direct mail campaign I would make sure that on your direct mail

would make sure that on your direct mail

would make sure that on your direct mail piece or your advertisement piece

piece or your advertisement piece

piece or your advertisement piece there’s some incentive to want to sign

there’s some incentive to want to sign

there’s some incentive to want to sign up for the newsletter you’re giving away

up for the newsletter you’re giving away

up for the newsletter you’re giving away some kind of free bonus I’m sure we’ll

some kind of free bonus I’m sure we’ll

some kind of free bonus I’m sure we’ll talk about this later on we can the

talk about this later on we can the

talk about this later on we can the strategies but give them a reason to

strategies but give them a reason to

strategies but give them a reason to want to sign up and then like Eric

want to sign up and then like Eric

want to sign up and then like Eric talked about giving them value in the

talked about giving them value in the

talked about giving them value in the newsletter so if you’re creating an

newsletter so if you’re creating an

newsletter so if you’re creating an autoresponder sequence or you’re

autoresponder sequence or you’re

autoresponder sequence or you’re creating specialized broadcaster people

creating specialized broadcaster people

creating specialized broadcaster people you want to build that relationship with

you want to build that relationship with

you want to build that relationship with them first to sell himself as an expert

them first to sell himself as an expert

them first to sell himself as an expert first and then once they know you like

first and then once they know you like

first and then once they know you like you trust you then much more likely to

you trust you then much more likely to

you trust you then much more likely to want to do business with you and using

want to do business with you and using

want to do business with you and using that direct mail piece in that

that direct mail piece in that

that direct mail piece in that traditional advertising you have a lot

traditional advertising you have a lot

traditional advertising you have a lot of real estate there to explain the

of real estate there to explain the

of real estate there to explain the value and to you know communicate what

value and to you know communicate what

value and to you know communicate what someone will get by going to a specific

someone will get by going to a specific

someone will get by going to a specific URL to sign up or even in some cases you

URL to sign up or even in some cases you

URL to sign up or even in some cases you can set up text to join mailing list

can set up text to join mailing list

can set up text to join mailing list where you can just you know people still

where you can just you know people still

where you can just you know people still use text and you know connecting that

use text and you know connecting that

use text and you know connecting that offline to online environment it’s a

offline to online environment it’s a

offline to online environment it’s a very valuable way to get folks on your

very valuable way to get folks on your

very valuable way to get folks on your list and part of growing your audience I

list and part of growing your audience I

list and part of growing your audience I did not know you could do text to join

did not know you could do text to join

did not know you could do text to join there you go I’ve learned something new

there you go I’ve learned something new

there you go I’ve learned something new in the first five minutes of the session

in the first five minutes of the session

in the first five minutes of the session already I love it