
if you want to know how billionaires like Jeff Bezos Mark Cuban and Oprah
like Jeff Bezos Mark Cuban and Oprah
like Jeff Bezos Mark Cuban and Oprah Winfrey think act and make decisions
Winfrey think act and make decisions
Winfrey think act and make decisions then this video is for you
then this video is for you
then this video is for you we all have adversity in our lives think
we all have adversity in our lives think
we all have adversity in our lives think about what you do as a consumer what is
about what you do as a consumer what is
about what you do as a consumer what is it that makes you make the choices that
it that makes you make the choices that
it that makes you make the choices that you make why do you buy a certain thing
you make why do you buy a certain thing
you make why do you buy a certain thing why do you shop a certain place it’s
why do you shop a certain place it’s
why do you shop a certain place it’s very difficult for me to even see myself
very difficult for me to even see myself
very difficult for me to even see myself as successful because I still see myself
as successful because I still see myself
as successful because I still see myself as in the process of becoming successful
as in the process of becoming successful
as in the process of becoming successful what’s that believe nation it’s Evan my
what’s that believe nation it’s Evan my
what’s that believe nation it’s Evan my one word is believe and I believe in you
one word is believe and I believe in you
one word is believe and I believe in you I believe you have an amazing gift
I believe you have an amazing gift
I believe you have an amazing gift inside you that I want to see explode
inside you that I want to see explode
inside you that I want to see explode out onto the world so today we’re gonna
out onto the world so today we’re gonna
out onto the world so today we’re gonna learn how billionaires think success
learn how billionaires think success
learn how billionaires think success advice from the top vol 8 enjoy up first
advice from the top vol 8 enjoy up first
advice from the top vol 8 enjoy up first at number one is choose to do the hard
at number one is choose to do the hard
at number one is choose to do the hard things with Jeff Bezos we all have
things with Jeff Bezos we all have
things with Jeff Bezos we all have adversity in our lives yeah I would I
adversity in our lives yeah I would I
adversity in our lives yeah I would I would I doubt if you really you know if
would I doubt if you really you know if
would I doubt if you really you know if you know somebody any friend or anybody
you know somebody any friend or anybody
you know somebody any friend or anybody that you talk to there’s no lack of
that you talk to there’s no lack of
that you talk to there’s no lack of adversity and the and by the way that’s
adversity and the and by the way that’s
adversity and the and by the way that’s good because it’s what teaches us how to
good because it’s what teaches us how to
good because it’s what teaches us how to get back up you fall down you get back
get back up you fall down you get back
get back up you fall down you get back up it always happens and you know you
up it always happens and you know you
up it always happens and you know you get certain gifts in life and you want
get certain gifts in life and you want
get certain gifts in life and you want to take advantage of those but you like
to take advantage of those but you like
to take advantage of those but you like it’s my advice on adversity and success
it’s my advice on adversity and success
it’s my advice on adversity and success would be to be proud not of your gifts
would be to be proud not of your gifts
would be to be proud not of your gifts but of your hard work and your choices
but of your hard work and your choices
but of your hard work and your choices so you know you may be the kinds of
so you know you may be the kinds of
so you know you may be the kinds of gifts you get let you know you might be
gifts you get let you know you might be
gifts you get let you know you might be really good at math it might be really
really good at math it might be really
really good at math it might be really easy for you that’s a kind of gift but
easy for you that’s a kind of gift but
easy for you that’s a kind of gift but practicing that math and taking it to
practicing that math and taking it to
practicing that math and taking it to the next step that could be very
the next step that could be very
the next step that could be very challenging and hard and take a lot of
challenging and hard and take a lot of
challenging and hard and take a lot of sweat that’s a choice you can’t really
sweat that’s a choice you can’t really
sweat that’s a choice you can’t really be proud of your gifts because they were
be proud of your gifts because they were
be proud of your gifts because they were given to you you can be grateful for
given to you you can be grateful for
given to you you can be grateful for them and thankful for them and but your
them and thankful for them and but your
them and thankful for them and but your choices you choose to work hard you
choices you choose to work hard you
choices you choose to work hard you choose to do hard things
choose to do hard things
choose to do hard things those are choices that you can be proud
those are choices that you can be proud
those are choices that you can be proud of number two is create memorable
of number two is create memorable
of number two is create memorable experiences with Mark Cuban when people
experiences with Mark Cuban when people
experiences with Mark Cuban when people think about going to sporting events now
think about going to sporting events now
think about going to sporting events now use this as an example you don’t
use this as an example you don’t
use this as an example you don’t remember the jump shots after a while
remember the jump shots after a while
remember the jump shots after a while you don’t remember the homeruns you
you don’t remember the homeruns you
you don’t remember the homeruns you don’t remember the touchdowns you don’t
don’t remember the touchdowns you don’t
don’t remember the touchdowns you don’t remember the score you remember the
remember the score you remember the
remember the score you remember the experience yeah you know remember who
experience yeah you know remember who
experience yeah you know remember who took us your first game with our mom or
took us your first game with our mom or
took us your first game with our mom or dad we remember how we felt when we won
dad we remember how we felt when we won
dad we remember how we felt when we won that game you know going to a sporting
that game you know going to a sporting
that game you know going to a sporting event it’s one of the few places where
event it’s one of the few places where
event it’s one of the few places where you’re allowed to stand up and scream at
you’re allowed to stand up and scream at
you’re allowed to stand up and scream at the top of your lungs and you’re
the top of your lungs and you’re
the top of your lungs and you’re encouraged to scream as loud as you want
encouraged to scream as loud as you want
encouraged to scream as loud as you want and someone hits a game-winning jumper
and someone hits a game-winning jumper
and someone hits a game-winning jumper you’re hugging people and high-fiving
you’re hugging people and high-fiving
you’re hugging people and high-fiving people you’ve never seen in your life
people you’ve never seen in your life
people you’ve never seen in your life and you’ll never see again and you’re
and you’ll never see again and you’re
and you’ll never see again and you’re walking out of the arena you know
walking out of the arena you know
walking out of the arena you know singing and chanting and screaming and
singing and chanting and screaming and
singing and chanting and screaming and if you lose that game you’re bummed out
if you lose that game you’re bummed out
if you lose that game you’re bummed out and you know the entire city or the
and you know the entire city or the
and you know the entire city or the entire school can be bummed out so when
entire school can be bummed out so when
entire school can be bummed out so when we sell when we seldom average we don’t
we sell when we seldom average we don’t
we sell when we seldom average we don’t sell basketball we sell unique
sell basketball we sell unique
sell basketball we sell unique experiences and so you’ve got to
experiences and so you’ve got to
experiences and so you’ve got to understand in your business exactly what
understand in your business exactly what
understand in your business exactly what the differentiation is and what the
the differentiation is and what the
the differentiation is and what the compelling aspect of that business is
compelling aspect of that business is
compelling aspect of that business is but you know think about what you do as
but you know think about what you do as
but you know think about what you do as a consumer what is it that makes you
a consumer what is it that makes you
a consumer what is it that makes you make the choices that you make why do
make the choices that you make why do
make the choices that you make why do you buy a certain thing why do you shop
you buy a certain thing why do you shop
you buy a certain thing why do you shop a certain place why do you go to a
a certain place why do you go to a
a certain place why do you go to a certain website those are the keys
certain website those are the keys
certain website those are the keys number three is demand respect with
number three is demand respect with
number three is demand respect with Oprah Winfrey when I first started as a
Oprah Winfrey when I first started as a
Oprah Winfrey when I first started as a broadcaster I was 19 very insecure
broadcaster I was 19 very insecure
broadcaster I was 19 very insecure thrown into television pretending to be
thrown into television pretending to be
thrown into television pretending to be Barbara Walters look in nothing like her
Barbara Walters look in nothing like her
Barbara Walters look in nothing like her and still going to college so I do all
and still going to college so I do all
and still going to college so I do all my classes in the morning from 8:00 to
my classes in the morning from 8:00 to
my classes in the morning from 8:00 to 1:00 and then the afternoon I work from
1:00 and then the afternoon I work from
1:00 and then the afternoon I work from 2:00 to 10:00 and did the six o’clock
2:00 to 10:00 and did the six o’clock
2:00 to 10:00 and did the six o’clock news and would stay up and study and all
news and would stay up and study and all
news and would stay up and study and all that stuff that you know until 1 2 or 3
that stuff that you know until 1 2 or 3
that stuff that you know until 1 2 or 3 o’clock in the morning and then just
o’clock in the morning and then just
o’clock in the morning and then just start the routine all over again
start the routine all over again
start the routine all over again and my classmates were so jealous of me
and my classmates were so jealous of me
and my classmates were so jealous of me that I remember like taking my little
that I remember like taking my little
that I remember like taking my little hundred and fifteen dollar paycheck and
hundred and fifteen dollar paycheck and
hundred and fifteen dollar paycheck and at the time I thought was really a lot
at the time I thought was really a lot
at the time I thought was really a lot but taking 150 dollars and trying to
but taking 150 dollars and trying to
but taking 150 dollars and trying to appease them I would like all wait
appease them I would like all wait
appease them I would like all wait anytime anybody needed money I was
anytime anybody needed money I was
anytime anybody needed money I was always offering oh you need ten dollars
always offering oh you need ten dollars
always offering oh you need ten dollars or taking them out for pizza ordering
or taking them out for pizza ordering
or taking them out for pizza ordering pizza for the class and things like that
pizza for the class and things like that
pizza for the class and things like that trying to that whole disease to
trying to that whole disease to
trying to that whole disease to that’s where it was the worst for me I
that’s where it was the worst for me I
that’s where it was the worst for me I think because I wanted to be accepted by
think because I wanted to be accepted by
think because I wanted to be accepted by them and could not be because first of
them and could not be because first of
them and could not be because first of all I didn’t have the time they wanted
all I didn’t have the time they wanted
all I didn’t have the time they wanted me to pledge and I didn’t have the time
me to pledge and I didn’t have the time
me to pledge and I didn’t have the time to pledge I was I didn’t have the time
to pledge I was I didn’t have the time
to pledge I was I didn’t have the time to be a part of all the other college
to be a part of all the other college
to be a part of all the other college activities or a part of that whole
activities or a part of that whole
activities or a part of that whole lifestyle and it was very difficult for
lifestyle and it was very difficult for
lifestyle and it was very difficult for me socially really one of the worst
me socially really one of the worst
me socially really one of the worst times of my life because I was trying to
times of my life because I was trying to
times of my life because I was trying to fit in in school and be a part of that
fit in in school and be a part of that
fit in in school and be a part of that culture but also trying to build a
culture but also trying to build a
culture but also trying to build a career in television it’s very difficult
career in television it’s very difficult
career in television it’s very difficult for me to even see myself as successful
for me to even see myself as successful
for me to even see myself as successful because I still see myself as in the
because I still see myself as in the
because I still see myself as in the process of becoming successful to me
process of becoming successful to me
process of becoming successful to me successful is getting to the point where
successful is getting to the point where
successful is getting to the point where you are absolutely comfortable with
you are absolutely comfortable with
you are absolutely comfortable with yourself and it does not matter how many
yourself and it does not matter how many
yourself and it does not matter how many things you have acquired the ability to
things you have acquired the ability to
things you have acquired the ability to learn to say no and not to feel guilty
learn to say no and not to feel guilty
learn to say no and not to feel guilty about it to me is about the greatest
about it to me is about the greatest
about it to me is about the greatest success I have achieved the fact that I
success I have achieved the fact that I
success I have achieved the fact that I have you know in the public side done
have you know in the public side done
have you know in the public side done whatever is fine it’s all a part of a
whatever is fine it’s all a part of a
whatever is fine it’s all a part of a process for growing for me but to me to
process for growing for me but to me to
process for growing for me but to me to have the in the kind of internal
have the in the kind of internal
have the in the kind of internal strength and internal courage it takes
strength and internal courage it takes
strength and internal courage it takes to say no I will not let you treat me
to say no I will not let you treat me
to say no I will not let you treat me this way is what success is all about
this way is what success is all about
this way is what success is all about it’s the same thing that prevents you
it’s the same thing that prevents you
it’s the same thing that prevents you from being abused as a child that
from being abused as a child that
from being abused as a child that prevents you from being abused as an
prevents you from being abused as an
prevents you from being abused as an adult that allows you to build success
adult that allows you to build success
adult that allows you to build success for yourself I will not be treated this
for yourself I will not be treated this
for yourself I will not be treated this way I demand only the best for myself
way I demand only the best for myself
way I demand only the best for myself you are worthy to say no you were that
you are worthy to say no you were that
you are worthy to say no you were that it’s okay if you say no it’s okay if you
it’s okay if you say no it’s okay if you
it’s okay if you say no it’s okay if you say no and then people don’t like you
say no and then people don’t like you
say no and then people don’t like you that’s really okay the important thing
that’s really okay the important thing
that’s really okay the important thing is how you feel about what you’re doing
is how you feel about what you’re doing
is how you feel about what you’re doing how you feel about yourself it’s a long
how you feel about yourself it’s a long
how you feel about yourself it’s a long struggle though it’s a long struggle and
struggle though it’s a long struggle and
struggle though it’s a long struggle and I’m just hoping that you know in the
I’m just hoping that you know in the
I’m just hoping that you know in the work that I do on the show and the
work that I do on the show and the
work that I do on the show and the speaking that I do around the country
speaking that I do around the country
speaking that I do around the country and that young people who are watching
and that young people who are watching
and that young people who are watching this can get the lesson sooner than I
this can get the lesson sooner than I
this can get the lesson sooner than I did because it’s painful because you
did because it’s painful because you
did because it’s painful because you keep repeating it over and over and over
keep repeating it over and over and over
keep repeating it over and over and over until you get it right and what I found
until you get it right and what I found
until you get it right and what I found is that every time you have to repeat
is that every time you have to repeat
is that every time you have to repeat the lesson it gets worse because it’s
the lesson it gets worse because it’s
the lesson it gets worse because it’s you know it’s I call it God trying to
you know it’s I call it God trying to
you know it’s I call it God trying to get your attention the universe trying
get your attention the universe trying
get your attention the universe trying to get your attention so we didn’t get
to get your attention so we didn’t get
to get your attention so we didn’t get your attention the first time so we’re
your attention the first time so we’re
your attention the first time so we’re gonna have to hit you a little harder
gonna have to hit you a little harder
gonna have to hit you a little harder this time
this time
this time so I’m still doing it I’m still learning
so I’m still doing it I’m still learning
so I’m still doing it I’m still learning number four is assign yourself the right
number four is assign yourself the right
number four is assign yourself the right story with Warren Buffett well in 1973
story with Warren Buffett well in 1973
story with Warren Buffett well in 1973 the Washington Post Company gone public
the Washington Post Company gone public
the Washington Post Company gone public in 1971 right about the Pentagon Papers
in 1971 right about the Pentagon Papers
in 1971 right about the Pentagon Papers type time but in 73 the Nixon
type time but in 73 the Nixon
type time but in 73 the Nixon administration was through bebe rebozo
administration was through bebe rebozo
administration was through bebe rebozo who was a pallid Nixon’s they were
who was a pallid Nixon’s they were
who was a pallid Nixon’s they were challenging the licenses of two of the
challenging the licenses of two of the
challenging the licenses of two of the Florida television stations to post own
Florida television stations to post own
Florida television stations to post own so the stock went from 37 down to 16 now
so the stock went from 37 down to 16 now
so the stock went from 37 down to 16 now it’s 16 there were about 5 million
it’s 16 there were about 5 million
it’s 16 there were about 5 million shares outstanding so the whole
shares outstanding so the whole
shares outstanding so the whole Washington Post Company was something
Washington Post Company was something
Washington Post Company was something for 80 million dollars and that included
for 80 million dollars and that included
for 80 million dollars and that included the newspaper for big TV stations
the newspaper for big TV stations
the newspaper for big TV stations Newsweek you know and some other assets
Newsweek you know and some other assets
Newsweek you know and some other assets and no debt to speak up so the
and no debt to speak up so the
and no debt to speak up so the Washington Post Company which was
Washington Post Company which was
Washington Post Company which was intrinsically worth four or five hundred
intrinsically worth four or five hundred
intrinsically worth four or five hundred million dollars was selling for about 80
million dollars was selling for about 80
million dollars was selling for about 80 million in the market
million in the market
million in the market we’ve bought most of our stock at about
we’ve bought most of our stock at about
we’ve bought most of our stock at about the equivalent of a hundred million in
the equivalent of a hundred million in
the equivalent of a hundred million in the market and and it was it was
the market and and it was it was
the market and and it was it was ridiculous I mean you had a business
ridiculous I mean you had a business
ridiculous I mean you had a business that unquestionably was worth four or
that unquestionably was worth four or
that unquestionably was worth four or five times what it was selling for and
five times what it was selling for and
five times what it was selling for and Nixon wasn’t going to put them out of
Nixon wasn’t going to put them out of
Nixon wasn’t going to put them out of business when you’re doing these
business when you’re doing these
business when you’re doing these analyses then and now do you have
analyses then and now do you have
analyses then and now do you have computers that help you or how did you
computers that help you or how did you
computers that help you or how did you actually read all what you just get
actually read all what you just get
actually read all what you just get written materials or how to do it in
written materials or how to do it in
written materials or how to do it in those days get the materials to read
those days get the materials to read
those days get the materials to read about the Washington Post and how do you
about the Washington Post and how do you
about the Washington Post and how do you do it today well the same pretty much
do it today well the same pretty much
do it today well the same pretty much the same way except there’s fewer
the same way except there’s fewer
the same way except there’s fewer opportunities now but I met Bob Woodward
opportunities now but I met Bob Woodward
opportunities now but I met Bob Woodward back and and and he’d just come out with
back and and and he’d just come out with
back and and and he’d just come out with all the Presidents Bano and all of a
all the Presidents Bano and all of a
all the Presidents Bano and all of a sudden is that all thirty years of age
sudden is that all thirty years of age
sudden is that all thirty years of age he was getting quite wealthy and we had
he was getting quite wealthy and we had
he was getting quite wealthy and we had we had breakfast served lunch over at
we had breakfast served lunch over at
we had breakfast served lunch over at the Madison Hotel he said what do I do
the Madison Hotel he said what do I do
the Madison Hotel he said what do I do with this money and I said I said
with this money and I said I said
with this money and I said I said investing is just about assigning
investing is just about assigning
investing is just about assigning yourself the right story I said imagine
yourself the right story I said imagine
yourself the right story I said imagine Ben Bradlee this morning said to you
Ben Bradlee this morning said to you
Ben Bradlee this morning said to you what is the washington post company
what is the washington post company
what is the washington post company worth what would you do if you have to
worth what would you do if you have to
worth what would you do if you have to write the story in a month you’ve got an
write the story in a month you’ve got an
write the story in a month you’ve got an interview TV brokers and newspaper
interview TV brokers and newspaper
interview TV brokers and newspaper brokers and the owners and it’s a crime
brokers and the owners and it’s a crime
brokers and the owners and it’s a crime value each asset I said that’s what I do
value each asset I said that’s what I do
value each asset I said that’s what I do I assign myself the right story and it’s
I assign myself the right story and it’s
I assign myself the right story and it’s it’s nothing more than that now there’s
it’s nothing more than that now there’s
it’s nothing more than that now there’s some stories I can’t write if you ask me
some stories I can’t write if you ask me
some stories I can’t write if you ask me to write a story on you know what is
to write a story on you know what is
to write a story on you know what is some glamorous but non profit making
some glamorous but non profit making
some glamorous but non profit making business worth I don’t know how to write
business worth I don’t know how to write
business worth I don’t know how to write that story but if you ask me to write a
that story but if you ask me to write a
that story but if you ask me to write a story on what is Potomac Electric Power
story on what is Potomac Electric Power
story on what is Potomac Electric Power or something like that I
or something like that I
or something like that I I can write the story and that’s what
I can write the story and that’s what
I can write the story and that’s what I’m doing every day I’m assigning myself
I’m doing every day I’m assigning myself
I’m doing every day I’m assigning myself a story and that I go out and so you get
a story and that I go out and so you get
a story and that I go out and so you get number five is solve problems with Peter
number five is solve problems with Peter
number five is solve problems with Peter teal I actually think you should think
teal I actually think you should think
teal I actually think you should think twice before starting certain types of
twice before starting certain types of
twice before starting certain types of businesses so I think there are probably
businesses so I think there are probably
businesses so I think there are probably too many bad businesses getting started
too many bad businesses getting started
too many bad businesses getting started and not enough good ones so that’s it’s
and not enough good ones so that’s it’s
and not enough good ones so that’s it’s you know it’s I don’t think there’s I
you know it’s I don’t think there’s I
you know it’s I don’t think there’s I don’t think there’s anything about
don’t think there’s anything about
don’t think there’s anything about entrepreneurship per se that is that is
entrepreneurship per se that is that is
entrepreneurship per se that is that is is good you know I was talking one of my
is good you know I was talking one of my
is good you know I was talking one of my friends a few years ago I was asking him
friends a few years ago I was asking him
friends a few years ago I was asking him what do you want to be doing in five or
what do you want to be doing in five or
what do you want to be doing in five or ten years oh it’s really clear I want to
ten years oh it’s really clear I want to
ten years oh it’s really clear I want to be an entrepreneur that’s like saying I
be an entrepreneur that’s like saying I
be an entrepreneur that’s like saying I want to be rich I want to be famous and
want to be rich I want to be famous and
want to be rich I want to be famous and I don’t think I don’t those are what
I don’t think I don’t those are what
I don’t think I don’t those are what those are good things being rich and
those are good things being rich and
those are good things being rich and famous or common they’re not good as
famous or common they’re not good as
famous or common they’re not good as direct goals like if you if you have
direct goals like if you if you have
direct goals like if you if you have that as your sole goal you’re unlikely
that as your sole goal you’re unlikely
that as your sole goal you’re unlikely to I think really really succeed and so
to I think really really succeed and so
to I think really really succeed and so I think you become an entrepreneur
I think you become an entrepreneur
I think you become an entrepreneur because you’re working on an important
because you’re working on an important
because you’re working on an important problem nobody else is working on I
problem nobody else is working on I
problem nobody else is working on I think you should start a business if you
think you should start a business if you
think you should start a business if you have something if you’re if you’re
have something if you’re if you’re
have something if you’re if you’re working on a problem that otherwise
working on a problem that otherwise
working on a problem that otherwise would not get solved number six is keep
would not get solved number six is keep
would not get solved number six is keep on going with Mark Zuckerberg it wasn’t
on going with Mark Zuckerberg it wasn’t
on going with Mark Zuckerberg it wasn’t so long ago that you know I was a
so long ago that you know I was a
so long ago that you know I was a student and you know sitting in in a
student and you know sitting in in a
student and you know sitting in in a seat in an auditorium like you guys are
seat in an auditorium like you guys are
seat in an auditorium like you guys are here today listening to I remember very
here today listening to I remember very
here today listening to I remember very specifically this time when Bill Gates
specifically this time when Bill Gates
specifically this time when Bill Gates came to talk it at Harvard and I’m like
came to talk it at Harvard and I’m like
came to talk it at Harvard and I’m like wow how do you how do you do that and
but you know the trick is is that the
but you know the trick is is that the media likes to sensationalize this as if
media likes to sensationalize this as if
media likes to sensationalize this as if you have some Eureka moment or you are
you have some Eureka moment or you are
you have some Eureka moment or you are some singular person who can’t build
some singular person who can’t build
some singular person who can’t build something on your own and that’s just
something on your own and that’s just
something on your own and that’s just not how the world works you know
not how the world works you know
not how the world works you know when I was in school I built a lot of
when I was in school I built a lot of
when I was in school I built a lot of stuff that I just like building there
stuff that I just like building there
stuff that I just like building there was not a single moment when I when I
was not a single moment when I when I
was not a single moment when I when I had some revelation that Facebook was
had some revelation that Facebook was
had some revelation that Facebook was gonna be awesome
gonna be awesome
gonna be awesome that’s not maybe how the media or movies
that’s not maybe how the media or movies
that’s not maybe how the media or movies or whatever would like to portray things
or whatever would like to portray things
or whatever would like to portray things it’s not it’s much less exciting but the
it’s not it’s much less exciting but the
it’s not it’s much less exciting but the reality is I think most eye services in
reality is I think most eye services in
reality is I think most eye services in the world that reach the scale that
the world that reach the scale that
the world that reach the scale that Facebook has you start off building
Facebook has you start off building
Facebook has you start off building something that you care about and you
something that you care about and you
something that you care about and you know you don’t necessarily think it’s
know you don’t necessarily think it’s
know you don’t necessarily think it’s gonna be that big I I didn’t you know I
gonna be that big I I didn’t you know I
gonna be that big I I didn’t you know I built Facebook the first version of
built Facebook the first version of
built Facebook the first version of Facebook for my college community
Facebook for my college community
Facebook for my college community because I wanted to be able to connect
because I wanted to be able to connect
because I wanted to be able to connect with the people at my school and I
with the people at my school and I
with the people at my school and I remember very clearly talking to my
remember very clearly talking to my
remember very clearly talking to my friends at the time and saying you know
friends at the time and saying you know
friends at the time and saying you know it’s how cool is it that we have built
it’s how cool is it that we have built
it’s how cool is it that we have built this community for our school you know
this community for our school you know
this community for our school you know one day it’s gonna be awesome when
one day it’s gonna be awesome when
one day it’s gonna be awesome when somebody else builds this for the world
somebody else builds this for the world
somebody else builds this for the world because something like this needs to
because something like this needs to
because something like this needs to exist for the world but it didn’t even
exist for the world but it didn’t even
exist for the world but it didn’t even occur to me that you know my friends and
occur to me that you know my friends and
occur to me that you know my friends and I might be able to play a role in doing
I might be able to play a role in doing
I might be able to play a role in doing that because we were college students
that because we were college students
that because we were college students all right I mean we didn’t have any you
all right I mean we didn’t have any you
all right I mean we didn’t have any you know engineers to work with or servers
know engineers to work with or servers
know engineers to work with or servers or resources or anything like that and
or resources or anything like that and
or resources or anything like that and you know there were these huge companies
you know there were these huge companies
you know there were these huge companies that deliver products for hundreds of
that deliver products for hundreds of
that deliver products for hundreds of millions of people right there’s new
millions of people right there’s new
millions of people right there’s new hires assumed that it was gonna be like
hires assumed that it was gonna be like
hires assumed that it was gonna be like Microsoft or Google or someone would
Microsoft or Google or someone would
Microsoft or Google or someone would build this for the world and what
build this for the world and what
build this for the world and what basically just happened is that each
basically just happened is that each
basically just happened is that each step along the way we just kind of kept
step along the way we just kind of kept
step along the way we just kind of kept doing the next thing and growing from
doing the next thing and growing from
doing the next thing and growing from there and you know there were teams
there and you know there were teams
there and you know there were teams inside these other companies that that
inside these other companies that that
inside these other companies that that thought social media was important and
thought social media was important and
thought social media was important and we’re working on it but there were all
we’re working on it but there were all
we’re working on it but there were all these different memes and narratives in
these different memes and narratives in
these different memes and narratives in the world you know people would say oh
the world you know people would say oh
the world you know people would say oh well you know this is just a fad people
well you know this is just a fad people
well you know this is just a fad people are gonna use it but then they’re gonna
are gonna use it but then they’re gonna
are gonna use it but then they’re gonna stop so you know so a lot of the teams
stop so you know so a lot of the teams
stop so you know so a lot of the teams who were working on didn’t
who were working on didn’t
who were working on didn’t that seriously or you know the the
that seriously or you know the the
that seriously or you know the the higher-ups and those companies didn’t
higher-ups and those companies didn’t
higher-ups and those companies didn’t care so then get resources and we just
care so then get resources and we just
care so then get resources and we just kept going and going and then people
kept going and going and then people
kept going and going and then people would say alright well alright fine so
would say alright well alright fine so
would say alright well alright fine so maybe people are using it but it’s never
maybe people are using it but it’s never
maybe people are using it but it’s never gonna make any money alright I mean
gonna make any money alright I mean
gonna make any money alright I mean social media doesn’t make any money
social media doesn’t make any money
social media doesn’t make any money yeah we just kind of kept going and
yeah we just kind of kept going and
yeah we just kind of kept going and going and then pretty soon we had a
going and then pretty soon we had a
going and then pretty soon we had a service that was bigger than any of
service that was bigger than any of
service that was bigger than any of these other ones and that kind of is how
these other ones and that kind of is how
these other ones and that kind of is how we are here where we are there’s no
we are here where we are there’s no
we are here where we are there’s no magic a lot of times I think people just
magic a lot of times I think people just
magic a lot of times I think people just get afraid because you know often your
get afraid because you know often your
get afraid because you know often your dream is its it seems like it’s so so
dream is its it seems like it’s so so
dream is its it seems like it’s so so far off but but if you just kind of
far off but but if you just kind of
far off but but if you just kind of focus on building stuff that you think
focus on building stuff that you think
focus on building stuff that you think is good and and you keep on going at
is good and and you keep on going at
is good and and you keep on going at each step along the way and don’t let
each step along the way and don’t let
each step along the way and don’t let people deter you from that and you just
people deter you from that and you just
people deter you from that and you just really care about what you’re doing and
really care about what you’re doing and
really care about what you’re doing and kind of don’t give up but each step
kind of don’t give up but each step
kind of don’t give up but each step along the way then you know I think
along the way then you know I think
along the way then you know I think that’s how you that’s how you build
that’s how you that’s how you build
that’s how you that’s how you build something good
something good
something good number seven is focus on the efficiency
number seven is focus on the efficiency
number seven is focus on the efficiency with Jack Ma in the future people you
with Jack Ma in the future people you
with Jack Ma in the future people you will not make money but make money by
will not make money but make money by
will not make money but make money by the service you offer you know how good
the service you offer you know how good
the service you offer you know how good service you do it’s going to be how
service you do it’s going to be how
service you do it’s going to be how efficient you are and Alibaba we we our
efficient you are and Alibaba we we our
efficient you are and Alibaba we we our company right now have twenty does not
company right now have twenty does not
company right now have twenty does not including the Financial Group we have a
including the Financial Group we have a
including the Financial Group we have a twenty five units
twenty five units
twenty five units twenty-five different business units
twenty-five different business units
twenty-five different business units maybe in the future we might have 50 I
maybe in the future we might have 50 I
maybe in the future we might have 50 I don’t know right we have done many units
don’t know right we have done many units
don’t know right we have done many units and we are almost in everywhere we
and we are almost in everywhere we
and we are almost in everywhere we control our head counts by efficiency we
control our head counts by efficiency we
control our head counts by efficiency we have we only have to 24 to the four
have we only have to 24 to the four
have we only have to 24 to the four thousand people I tell your story last
thousand people I tell your story last
thousand people I tell your story last the thing I feel proud of the two years
the thing I feel proud of the two years
the thing I feel proud of the two years ago we we start to have a budgeting
ago we we start to have a budgeting
ago we we start to have a budgeting meeting and I asked my team well year
meeting and I asked my team well year
meeting and I asked my team well year 2012 if we want to double all the
2012 if we want to double all the
2012 if we want to double all the numbers we have how many people we need
numbers we have how many people we need
numbers we have how many people we need and people say seven thousand eight
and people say seven thousand eight
and people say seven thousand eight hundred new people I said no no no check
hundred new people I said no no no check
hundred new people I said no no no check it again and then they say six hundred
it again and then they say six hundred
it again and then they say six hundred eight hundred people as you know and
eight hundred people as you know and
eight hundred people as you know and they might my people ask me how many you
they might my people ask me how many you
they might my people ask me how many you want
want
want I said 200 there’s no impossible 200
I said 200 there’s no impossible 200
I said 200 there’s no impossible 200 my answer is our four years we discuss
my answer is our four years we discuss
my answer is our four years we discuss we should hire more people for future
we should hire more people for future
we should hire more people for future I’ve heard this for 10 years now let’s
I’ve heard this for 10 years now let’s
I’ve heard this for 10 years now let’s let’s let’s just do the efficient thing
let’s let’s just do the efficient thing
let’s let’s just do the efficient thing and I told all the management if we have
and I told all the management if we have
and I told all the management if we have net income net you know had come over
net income net you know had come over
net income net you know had come over 200 even one people we should have no
200 even one people we should have no
200 even one people we should have no bonus for a whole year for year 2012 and
bonus for a whole year for year 2012 and
bonus for a whole year for year 2012 and then we started start the plan year 2012
then we started start the plan year 2012
then we started start the plan year 2012 we net lose 1,000 people or the number
we net lose 1,000 people or the number
we net lose 1,000 people or the number doubled and I say if we want to create
doubled and I say if we want to create
doubled and I say if we want to create more jobs for the others
more jobs for the others
more jobs for the others let’s keep our head accounts make sure
let’s keep our head accounts make sure
let’s keep our head accounts make sure because right now we have over 500
because right now we have over 500
because right now we have over 500 minute registered users on top up no
minute registered users on top up no
minute registered users on top up no matter how many people we hire ourself
matter how many people we hire ourself
matter how many people we hire ourself we cannot be it’s always not enough
we cannot be it’s always not enough
we cannot be it’s always not enough people so we can focus on technology
people so we can focus on technology
people so we can focus on technology focusing on making sure the platform is
focusing on making sure the platform is
focusing on making sure the platform is efficiency focusing everybody makes the
efficiency focusing everybody makes the
efficiency focusing everybody makes the difference in the platform that would
difference in the platform that would
difference in the platform that would make the difference number 8 is get out
make the difference number 8 is get out
make the difference number 8 is get out of your comfort zone with Richard
of your comfort zone with Richard
of your comfort zone with Richard Branson it looks like you always go out
Branson it looks like you always go out
Branson it looks like you always go out of your comfort zone right coming onto
of your comfort zone right coming onto
of your comfort zone right coming onto an island that was completely deserted
an island that was completely deserted
an island that was completely deserted no fresh water you don’t even have the
no fresh water you don’t even have the
no fresh water you don’t even have the money to buy it and and now you’re
money to buy it and and now you’re
money to buy it and and now you’re sleeping on a tent on the beach trying
sleeping on a tent on the beach trying
sleeping on a tent on the beach trying to figure out how to get fresh water
to figure out how to get fresh water
to figure out how to get fresh water here you do that often you did it with
here you do that often you did it with
here you do that often you did it with the airline I mean I was just somebody
the airline I mean I was just somebody
the airline I mean I was just somebody that experienced the bad experience of
that experienced the bad experience of
that experienced the bad experience of traveling on Airlines I was actually
traveling on Airlines I was actually
traveling on Airlines I was actually trying to get to the BVI the British
trying to get to the BVI the British
trying to get to the BVI the British Virgin Islands one day from Puerto Rico
Virgin Islands one day from Puerto Rico
Virgin Islands one day from Puerto Rico and the same lovely lady was waiting for
and the same lovely lady was waiting for
and the same lovely lady was waiting for me and I’ve been away for three weeks
me and I’ve been away for three weeks
me and I’ve been away for three weeks and American Airlines bumped the flight
and American Airlines bumped the flight
and American Airlines bumped the flight and and so I went to the back of the
and and so I went to the back of the
and and so I went to the back of the airport I had a plane I had a black
airport I had a plane I had a black
airport I had a plane I had a black board I wrote Virgin Airlines one-way
board I wrote Virgin Airlines one-way
board I wrote Virgin Airlines one-way $29 to the VV I went around all the
$29 to the VV I went around all the
$29 to the VV I went around all the people have been bumped and I filled my
people have been bumped and I filled my
people have been bumped and I filled my first plane and and that got me thinking
first plane and and that got me thinking
first plane and and that got me thinking you know that airlines do bump people
you know that airlines do bump people
you know that airlines do bump people they don’t care about your me
they don’t care about your me
they don’t care about your me particularly in the air and so we saw
particularly in the air and so we saw
particularly in the air and so we saw them
them
them bowing and said you have any second
bowing and said you have any second
bowing and said you have any second seven four seven okay I mean it was
seven four seven okay I mean it was
seven four seven okay I mean it was literally that you just sat in the
literally that you just sat in the
literally that you just sat in the airport and said I’m starting an airline
airport and said I’m starting an airline
airport and said I’m starting an airline right now because I’m frustrated exactly
right now because I’m frustrated exactly
right now because I’m frustrated exactly and I think most most of the best
and I think most most of the best
and I think most most of the best entrepreneurial ideas come out of
entrepreneurial ideas come out of
entrepreneurial ideas come out of frustration I think you know if you if
frustration I think you know if you if
frustration I think you know if you if you’re frustrated about something and
you’re frustrated about something and
you’re frustrated about something and the best way of sorting it out is get
the best way of sorting it out is get
the best way of sorting it out is get out and do it and you’ve got yourself a
out and do it and you’ve got yourself a
out and do it and you’ve got yourself a business number nine is simplified
business number nine is simplified
business number nine is simplified complexity with Jack Dorsey my goal is
complexity with Jack Dorsey my goal is
complexity with Jack Dorsey my goal is to simplify complexity I just want to
to simplify complexity I just want to
to simplify complexity I just want to build stuff that really simplifies our
build stuff that really simplifies our
build stuff that really simplifies our base human interaction twitter was
base human interaction twitter was
base human interaction twitter was around communication and visualizing
around communication and visualizing
around communication and visualizing what was happening in the world in real
what was happening in the world in real
what was happening in the world in real time Square was allowing everyone to
time Square was allowing everyone to
time Square was allowing everyone to accept the form of payment that people
accept the form of payment that people
accept the form of payment that people have in our pocket today which is a
have in our pocket today which is a
have in our pocket today which is a credit card so we’ve built the simplest
credit card so we’ve built the simplest
credit card so we’ve built the simplest way to accept credit cards and it’s just
way to accept credit cards and it’s just
way to accept credit cards and it’s just this little tiny device that we give
this little tiny device that we give
this little tiny device that we give away for free and you just download some
away for free and you just download some
away for free and you just download some software from the App Store and you plug
software from the App Store and you plug
software from the App Store and you plug it in to your mobile phone or your iPad
it in to your mobile phone or your iPad
it in to your mobile phone or your iPad and suddenly you can take credit cards
and suddenly you can take credit cards
and suddenly you can take credit cards so if you’re a tax accountant or a
so if you’re a tax accountant or a
so if you’re a tax accountant or a lawyer or a doctor or you know even a
lawyer or a doctor or you know even a
lawyer or a doctor or you know even a hairstylist you can now accept credit
hairstylist you can now accept credit
hairstylist you can now accept credit cards and number ten is trust yourself
cards and number ten is trust yourself
cards and number ten is trust yourself with Robert F Smith running your own
with Robert F Smith running your own
with Robert F Smith running your own race demands trusting yourself even when
race demands trusting yourself even when
race demands trusting yourself even when others don’t because guess what there
others don’t because guess what there
others don’t because guess what there are a lot of people good people people
are a lot of people good people people
are a lot of people good people people who love you who trust you and who you
who love you who trust you and who you
who love you who trust you and who you love and trust who want the best for you
love and trust who want the best for you
love and trust who want the best for you and you’ll come to them with some ideas
and you’ll come to them with some ideas
and you’ll come to them with some ideas about what you want to do and how you
about what you want to do and how you
about what you want to do and how you want to do it and they’re gonna say
want to do it and they’re gonna say
want to do it and they’re gonna say that’s crazy just like when I left my
that’s crazy just like when I left my
that’s crazy just like when I left my first engineering job at Kraft and was
first engineering job at Kraft and was
first engineering job at Kraft and was telling my grandfather I was going back
telling my grandfather I was going back
telling my grandfather I was going back to business school and he said that’s a
to business school and he said that’s a
to business school and he said that’s a great paying job that’s crazy and when I
great paying job that’s crazy and when I
great paying job that’s crazy and when I finished Business School and decided to
finished Business School and decided to
finished Business School and decided to join the tumultuous world of Investment
join the tumultuous world of Investment
join the tumultuous world of Investment Banking my friends and my family and it
Banking my friends and my family and it
Banking my friends and my family and it was spoke up with concerns about my
was spoke up with concerns about my
was spoke up with concerns about my sanity and when I left goldman sachs
sanity and when I left goldman sachs
sanity and when I left goldman sachs right after we’ve gone public to set up
right after we’ve gone public to set up
right after we’ve gone public to set up a private equity firm called vista my
a private equity firm called vista my
a private equity firm called vista my mentors and colleagues at goldman sachs
mentors and colleagues at goldman sachs
mentors and colleagues at goldman sachs thought i was crazy and to top it all
thought i was crazy and to top it all
thought i was crazy and to top it all off when i told i’m gonna start a firm
off when i told i’m gonna start a firm
off when i told i’m gonna start a firm we’re gonna focus on enterprise software
we’re gonna focus on enterprise software
we’re gonna focus on enterprise software and not be diversified like all other
and not be diversified like all other
and not be diversified like all other private equity firms I was gonna hire a
private equity firms I was gonna hire a
private equity firms I was gonna hire a team of smart young talented people who
team of smart young talented people who
team of smart young talented people who never done this before everyone knew I
never done this before everyone knew I
never done this before everyone knew I was certifiable and I did this of course
was certifiable and I did this of course
was certifiable and I did this of course in the spring of 2000 about two months
in the spring of 2000 about two months
in the spring of 2000 about two months before the entire tech bubble crashed
before the entire tech bubble crashed
before the entire tech bubble crashed well all I can tell you is I’ve never
well all I can tell you is I’ve never
well all I can tell you is I’ve never been mad at these folks in fact I’m
been mad at these folks in fact I’m
been mad at these folks in fact I’m grateful for the advice and their
grateful for the advice and their
grateful for the advice and their concern because in their caution I found
concern because in their caution I found
concern because in their caution I found my courage in their doubts I found my
my courage in their doubts I found my
my courage in their doubts I found my resolve and in their warning warnings I
resolve and in their warning warnings I
resolve and in their warning warnings I found my voice and charted my own
found my voice and charted my own
found my voice and charted my own journey and I’m proud of the vistas
journey and I’m proud of the vistas
journey and I’m proud of the vistas story we take risks we do things
story we take risks we do things
story we take risks we do things differently and we listen to our own
differently and we listen to our own
differently and we listen to our own voice we run our own race and it has
voice we run our own race and it has
voice we run our own race and it has worked we are now considered to be the
worked we are now considered to be the
worked we are now considered to be the number one private equity firm on the
number one private equity firm on the
number one private equity firm on the planet and have been so for the last
planet and have been so for the last
planet and have been so for the last decade thank you guys so much for
decade thank you guys so much for
decade thank you guys so much for watching I hope you enjoyed I’d love to
watching I hope you enjoyed I’d love to
watching I hope you enjoyed I’d love to know what was the single biggest
know what was the single biggest
know what was the single biggest takeaway that you took from this video
takeaway that you took from this video
takeaway that you took from this video that you’re going to apply immediately
that you’re going to apply immediately
that you’re going to apply immediately somehow to your life or to your business
somehow to your life or to your business
somehow to your life or to your business leave it down the count’s below when you
leave it down the count’s below when you
leave it down the count’s below when you do that and you write it down it’s much
do that and you write it down it’s much
do that and you write it down it’s much more likely to stick up here as well
more likely to stick up here as well
more likely to stick up here as well which is what we want I also want to
which is what we want I also want to
which is what we want I also want to give a quick shout out to deliver for
give a quick shout out to deliver for
give a quick shout out to deliver for picking up a copy of my book the top ten
picking up a copy of my book the top ten
picking up a copy of my book the top ten rules a success and posting it to your
rules a success and posting it to your
rules a success and posting it to your Instagram account and tagging me I
Instagram account and tagging me I
Instagram account and tagging me I really really appreciate it and I hope
really really appreciate it and I hope
really really appreciate it and I hope you enjoy the read so thank you guys
you enjoy the read so thank you guys
you enjoy the read so thank you guys again for watching I believe in you
again for watching I believe in you
again for watching I believe in you I hope we continue to believe in
I hope we continue to believe in
I hope we continue to believe in yourself and whatever you’re one where
yourself and whatever you’re one where
yourself and whatever you’re one where it is much love I’ll see you soon
[Music]
[Music] yeah the most important work ever if you
yeah the most important work ever if you
yeah the most important work ever if you had to think of one word that’s most
had to think of one word that’s most
had to think of one word that’s most important to you or that sums your Apple
important to you or that sums your Apple
important to you or that sums your Apple that would be to like a little beacon
that would be to like a little beacon
that would be to like a little beacon hey believe nation if you want to know
hey believe nation if you want to know
hey believe nation if you want to know what the most important one word is for
what the most important one word is for
what the most important one word is for Tony Robbins Gary Vaynerchuk Oprah
Tony Robbins Gary Vaynerchuk Oprah
Tony Robbins Gary Vaynerchuk Oprah Winfrey will.i.am and Howard Schultz I
Winfrey will.i.am and Howard Schultz I
Winfrey will.i.am and Howard Schultz I have a very special secret video for you
have a very special secret video for you
have a very special secret video for you check the description for details
check the description for details
check the description for details [Music]
”
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