mentorship is not something you ask somebody to do like will you be my
somebody to do like will you be my
somebody to do like will you be my friend it doesn’t work like that I
friend it doesn’t work like that I
friend it doesn’t work like that I firmly believe that innovation is born
firmly believe that innovation is born
firmly believe that innovation is born out of the struggle innovation is born
out of the struggle innovation is born
out of the struggle innovation is born out of the the resourcefulness that you
out of the the resourcefulness that you
out of the the resourcefulness that you are forced to figure out success is a
are forced to figure out success is a
are forced to figure out success is a feeling it’s not it’s not a series of
feeling it’s not it’s not a series of
feeling it’s not it’s not a series of checkmarks and goals
checkmarks and goals
checkmarks and goals I think people define success as as
I think people define success as as
I think people define success as as finish lines need motivation watch a top
finish lines need motivation watch a top
finish lines need motivation watch a top 10 I believe nation what’s up it seven
10 I believe nation what’s up it seven
10 I believe nation what’s up it seven my one word is believe and I believe in
my one word is believe and I believe in
my one word is believe and I believe in you I believe you have an amazing gift
you I believe you have an amazing gift
you I believe you have an amazing gift inside to you that I want to see
inside to you that I want to see
inside to you that I want to see exploded onto the world so let’s get
exploded onto the world so let’s get
exploded onto the world so let’s get your motivation to attend and get you
your motivation to attend and get you
your motivation to attend and get you believing in you grab a snack and chew
believing in you grab a snack and chew
believing in you grab a snack and chew on today’s lessons from a man who went
on today’s lessons from a man who went
on today’s lessons from a man who went from growing up in London
from growing up in London
from growing up in London Johannesburg Hong Kong and the United
Johannesburg Hong Kong and the United
Johannesburg Hong Kong and the United States to becoming a best-selling author
States to becoming a best-selling author
States to becoming a best-selling author marketing consultant and speaker
marketing consultant and speaker
marketing consultant and speaker he’s simon Sinek and here’s my take on
he’s simon Sinek and here’s my take on
he’s simon Sinek and here’s my take on his top ten rules success vol 3 enjoy
let’s kick things off with rule number
let’s kick things off with rule number one my personal favorite believe biggest
one my personal favorite believe biggest
one my personal favorite believe biggest risk you’ve ever taken I completely
risk you’ve ever taken I completely
risk you’ve ever taken I completely changed the course of my life and career
changed the course of my life and career
changed the course of my life and career when I discovered this thing called the
when I discovered this thing called the
when I discovered this thing called the Y I abandoned what I was doing and said
Y I abandoned what I was doing and said
Y I abandoned what I was doing and said I want to do that and people thought I
I want to do that and people thought I
I want to do that and people thought I was crazy they thought I went out of
was crazy they thought I went out of
was crazy they thought I went out of business but I was so I believed in it
business but I was so I believed in it
business but I was so I believed in it so much I have to caution into the wind
so much I have to caution into the wind
so much I have to caution into the wind I think Y has been the key my whole life
I think Y has been the key my whole life
I think Y has been the key my whole life to live Y so it’s it’s a little kid
to live Y so it’s it’s a little kid
to live Y so it’s it’s a little kid question that we grow out of here some
question that we grow out of here some
question that we grow out of here some reason rule number two is develop
reason rule number two is develop
reason rule number two is develop mentorships here’s what I’ve learned
mentorships here’s what I’ve learned
mentorships here’s what I’ve learned about mentorship mentorship is not
about mentorship mentorship is not
about mentorship mentorship is not something you ask somebody to do like
something you ask somebody to do like
something you ask somebody to do like will you be my friend it doesn’t work
will you be my friend it doesn’t work
will you be my friend it doesn’t work like that when you find somebody you get
like that when you find somebody you get
like that when you find somebody you get along with you share values you share
along with you share values you share
along with you share values you share beliefs you spend time with them you get
beliefs you spend time with them you get
beliefs you spend time with them you get to know them you develop trust you take
to know them you develop trust you take
to know them you develop trust you take us you’re vulnerable with them you open
us you’re vulnerable with them you open
us you’re vulnerable with them you open up to them and you discover that you
up to them and you discover that you
up to them and you discover that you become friends it’s what happens you
become friends it’s what happens you
become friends it’s what happens you start off as simply acquaintances in my
start off as simply acquaintances in my
start off as simply acquaintances in my experience mentorship is exactly the
experience mentorship is exactly the
experience mentorship is exactly the same there were people who were much
same there were people who were much
same there were people who were much more experienced than me who had wisdom
more experienced than me who had wisdom
more experienced than me who had wisdom that I didn’t have and I’m when I would
that I didn’t have and I’m when I would
that I didn’t have and I’m when I would call him they would take my calls and
call him they would take my calls and
call him they would take my calls and when I would ask them questions they
when I would ask them questions they
when I would ask them questions they would always take the time to give me
would always take the time to give me
would always take the time to give me answers and over the course of time they
answers and over the course of time they
answers and over the course of time they became my mentors like they became my
became my mentors like they became my
became my mentors like they became my friends and I remember one time I was
friends and I remember one time I was
friends and I remember one time I was with one of my mentors Ron brooder an
with one of my mentors Ron brooder an
with one of my mentors Ron brooder an amazing guy and I was leaving his house
amazing guy and I was leaving his house
amazing guy and I was leaving his house and I put my arm around him I said you
and I put my arm around him I said you
and I put my arm around him I said you know I’m glad you’re my mentor and he
know I’m glad you’re my mentor and he
know I’m glad you’re my mentor and he looked at me and he said I’m glad you’re
looked at me and he said I’m glad you’re
looked at me and he said I’m glad you’re mine and it caught me completely
mine and it caught me completely
mine and it caught me completely off-guard and true mentorship like true
off-guard and true mentorship like true
off-guard and true mentorship like true friendship is not a one-way street it’s
friendship is not a one-way street it’s
friendship is not a one-way street it’s not about one person only giving advice
not about one person only giving advice
not about one person only giving advice the other both people are showing up to
the other both people are showing up to
the other both people are showing up to give and both people are showing up to
give and both people are showing up to
give and both people are showing up to learn but you kind of ask someone to be
learn but you kind of ask someone to be
learn but you kind of ask someone to be your mentor especially someone who’s a
your mentor especially someone who’s a
your mentor especially someone who’s a total stranger knock on their door and
total stranger knock on their door and
total stranger knock on their door and say will you be my mentor if they don’t
say will you be my mentor if they don’t
say will you be my mentor if they don’t know you you’ve never met them it’s like
know you you’ve never met them it’s like
know you you’ve never met them it’s like friendship you cultivate a relationship
friendship you cultivate a relationship
friendship you cultivate a relationship and if that person is always there for
and if that person is always there for
and if that person is always there for you and wants to see you thrive and
you and wants to see you thrive and
you and wants to see you thrive and succeed and believes in you then perhaps
succeed and believes in you then perhaps
succeed and believes in you then perhaps they will become your mentor like making
they will become your mentor like making
they will become your mentor like making a friend rule number three
a friend rule number three
a friend rule number three put your why into action discovering
put your why into action discovering
put your why into action discovering your Y is just the beginning in order to
your Y is just the beginning in order to
your Y is just the beginning in order to enjoy all the benefits of having a
enjoy all the benefits of having a
enjoy all the benefits of having a clearly articulated Y you’ll need to
clearly articulated Y you’ll need to
clearly articulated Y you’ll need to have the courage and discipline to use
have the courage and discipline to use
have the courage and discipline to use it like Thomas Edison said vision with
it like Thomas Edison said vision with
it like Thomas Edison said vision with that execution is hallucination there is
that execution is hallucination there is
that execution is hallucination there is an ideal order for implementing your Y
an ideal order for implementing your Y
an ideal order for implementing your Y though sometimes reality does get in the
though sometimes reality does get in the
though sometimes reality does get in the way and it all starts with you our
way and it all starts with you our
way and it all starts with you our natural tendency is to start with the
natural tendency is to start with the
natural tendency is to start with the tangible we define our value by what we
tangible we define our value by what we
tangible we define our value by what we do so it takes practice to start with Y
do so it takes practice to start with Y
do so it takes practice to start with Y like riding a bicycle at first we’re
like riding a bicycle at first we’re
like riding a bicycle at first we’re unsure unsteady we’re in our heads
unsure unsteady we’re in our heads
unsure unsteady we’re in our heads thinking about all the things we need to
thinking about all the things we need to
thinking about all the things we need to do pedal fast keep enough speed so we
do pedal fast keep enough speed so we
do pedal fast keep enough speed so we don’t fall over we have to really
don’t fall over we have to really
don’t fall over we have to really concentrate we may even fall over you
concentrate we may even fall over you
concentrate we may even fall over you can scrape our knees but we get back on
can scrape our knees but we get back on
can scrape our knees but we get back on the bike and try again and eventually it
the bike and try again and eventually it
the bike and try again and eventually it becomes natural starting with Y is no
becomes natural starting with Y is no
becomes natural starting with Y is no different at first it feels awkward it
different at first it feels awkward it
different at first it feels awkward it may not even work but with practice it
may not even work but with practice it
may not even work but with practice it will become so natural that you won’t
will become so natural that you won’t
will become so natural that you won’t even be able to imagine a time when you
even be able to imagine a time when you
even be able to imagine a time when you couldn’t do it just like riding a
couldn’t do it just like riding a
couldn’t do it just like riding a bicycle in time your Y will act as a
bicycle in time your Y will act as a
bicycle in time your Y will act as a filter for many of the decisions and
filter for many of the decisions and
filter for many of the decisions and choices you make it becomes a tool to
choices you make it becomes a tool to
choices you make it becomes a tool to help you find a job or seize an
help you find a job or seize an
help you find a job or seize an opportunity in which you’re more likely
opportunity in which you’re more likely
opportunity in which you’re more likely to succeed it removes a lot of the
to succeed it removes a lot of the
to succeed it removes a lot of the guessing here’s a metaphor to show you
guessing here’s a metaphor to show you
guessing here’s a metaphor to show you what I mean it’s called the celery test
what I mean it’s called the celery test
what I mean it’s called the celery test we’re constantly asking people for their
we’re constantly asking people for their
we’re constantly asking people for their advice on what to do or how to do it
advice on what to do or how to do it
advice on what to do or how to do it it’s like going to a dinner party and
it’s like going to a dinner party and
it’s like going to a dinner party and somebody says do you know what you need
somebody says do you know what you need
somebody says do you know what you need you need M&Ms we’ve done so well with
you need M&Ms we’ve done so well with
you need M&Ms we’ve done so well with M&Ms you’ve got to use M&Ms somebody
M&Ms you’ve got to use M&Ms somebody
M&Ms you’ve got to use M&Ms somebody else says to us rice milk in this
else says to us rice milk in this
else says to us rice milk in this economy you have to use rice milk
economy you have to use rice milk
economy you have to use rice milk someone else says to us Kit Kats you
someone else says to us Kit Kats you
someone else says to us Kit Kats you have to use Kit Kats and somebody else
have to use Kit Kats and somebody else
have to use Kit Kats and somebody else says to you it’s all about celery we go
says to you it’s all about celery we go
says to you it’s all about celery we go to the supermarket with all this good
to the supermarket with all this good
to the supermarket with all this good advice from all these smart people with
advice from all these smart people with
advice from all these smart people with brilliant case studies and we buy
brilliant case studies and we buy
brilliant case studies and we buy everything we’ve I’d kick cats and M&Ms
everything we’ve I’d kick cats and M&Ms
everything we’ve I’d kick cats and M&Ms celery and rice milk there’s a lot of
celery and rice milk there’s a lot of
celery and rice milk there’s a lot of time we spend at the supermarket and a
time we spend at the supermarket and a
time we spend at the supermarket and a lot of money we spend at the supermarket
lot of money we spend at the supermarket
lot of money we spend at the supermarket and when we get to the checkout line
and when we get to the checkout line
and when we get to the checkout line we’re standing there with all these
we’re standing there with all these
we’re standing there with all these products in our hands and no one can see
products in our hands and no one can see
products in our hands and no one can see what we believe because we bought
what we believe because we bought
what we believe because we bought everything but let’s imagine we know our
everything but let’s imagine we know our
everything but let’s imagine we know our why
why
why let’s imagine our wise to always be
let’s imagine our wise to always be
let’s imagine our wise to always be healthy and only do things that protect
healthy and only do things that protect
healthy and only do things that protect the health of our bodies
the health of our bodies
the health of our bodies now which products do we buy given all
now which products do we buy given all
now which products do we buy given all the same advice from all the same smart
the same advice from all the same smart
the same advice from all the same smart people this time we only buy celery and
people this time we only buy celery and
people this time we only buy celery and we only buy rice milk they’re the only
we only buy rice milk they’re the only
we only buy rice milk they’re the only two that makes sense we spend less time
two that makes sense we spend less time
two that makes sense we spend less time and less money at the supermarket and
and less money at the supermarket and
and less money at the supermarket and when we’re standing there in line with
when we’re standing there in line with
when we’re standing there in line with only celery and only rice milk now
only celery and only rice milk now
only celery and only rice milk now people can see what we believe somebody
people can see what we believe somebody
people can see what we believe somebody walking past can say hey I can see that
walking past can say hey I can see that
walking past can say hey I can see that you’re healthy so am I
you’re healthy so am I
you’re healthy so am I you just attracted an opportunity or a
you just attracted an opportunity or a
you just attracted an opportunity or a referral or a friend simply by saying
referral or a friend simply by saying
referral or a friend simply by saying and doing the things that you believe
and doing the things that you believe
and doing the things that you believe and the best part is it’s scalable as
and the best part is it’s scalable as
and the best part is it’s scalable as soon as I said the y-you knew exactly
soon as I said the y-you knew exactly
soon as I said the y-you knew exactly which products we were going to buy this
which products we were going to buy this
which products we were going to buy this means the more you can articulate your
means the more you can articulate your
means the more you can articulate your why the more others will know what you
why the more others will know what you
why the more others will know what you stand for and will be able to help you
stand for and will be able to help you
stand for and will be able to help you make the right decisions from now on you
make the right decisions from now on you
make the right decisions from now on you will work to ensure everything you do is
will work to ensure everything you do is
will work to ensure everything you do is a good fit if you do too many things
a good fit if you do too many things
a good fit if you do too many things that aren’t a good fit
that aren’t a good fit
that aren’t a good fit you’ll feel uncomfortable and people
you’ll feel uncomfortable and people
you’ll feel uncomfortable and people will feel that you’re being inauthentic
will feel that you’re being inauthentic
will feel that you’re being inauthentic on the other hand when you start with
on the other hand when you start with
on the other hand when you start with why your ability to stand out find
why your ability to stand out find
why your ability to stand out find support and work to all your natural
support and work to all your natural
support and work to all your natural strengths will flourish with practice
strengths will flourish with practice
strengths will flourish with practice you will learn to trust your Y you will
you will learn to trust your Y you will
you will learn to trust your Y you will eventually start to see your job and the
eventually start to see your job and the
eventually start to see your job and the things you do as ways to breathe life
things you do as ways to breathe life
things you do as ways to breathe life into your cause and the better you get
into your cause and the better you get
into your cause and the better you get at it the more you will feel that your
at it the more you will feel that your
at it the more you will feel that your life and everything you do has purpose
life and everything you do has purpose
life and everything you do has purpose the best way to implement your Y is to
the best way to implement your Y is to
the best way to implement your Y is to work at it slowly you don’t have to do
work at it slowly you don’t have to do
work at it slowly you don’t have to do all the tips we suggest what is
all the tips we suggest what is
all the tips we suggest what is important is that you pick up 2/3 and
important is that you pick up 2/3 and
important is that you pick up 2/3 and commit to practicing and using them now
commit to practicing and using them now
commit to practicing and using them now rule number 4
rule number 4
rule number 4 be courageous what good leaders have in
be courageous what good leaders have in
be courageous what good leaders have in common they have the courage to do the
common they have the courage to do the
common they have the courage to do the right thing they’re people of high
right thing they’re people of high
right thing they’re people of high character and high integrity but for me
character and high integrity but for me
character and high integrity but for me the big one is courage it’s it’s very
the big one is courage it’s it’s very
the big one is courage it’s it’s very hard to be a leader it’s hard to speak
hard to be a leader it’s hard to speak
hard to be a leader it’s hard to speak truth to power very often you might be
truth to power very often you might be
truth to power very often you might be the one that gets in trouble or lose
the one that gets in trouble or lose
the one that gets in trouble or lose your job it’s hard to do the right thing
your job it’s hard to do the right thing
your job it’s hard to do the right thing it’s much easier to do the expedient
it’s much easier to do the expedient
it’s much easier to do the expedient thing and
thing and
thing and and it’s also a huge undertaking to be a
and it’s also a huge undertaking to be a
and it’s also a huge undertaking to be a leader every every moment of every day
leader every every moment of every day
leader every every moment of every day it’s kind of like being a parent rule
it’s kind of like being a parent rule
it’s kind of like being a parent rule number five interpret nervousness as
number five interpret nervousness as
number five interpret nervousness as excitement I was watching the Olympics
excitement I was watching the Olympics
excitement I was watching the Olympics this last summer olympics and I was
this last summer olympics and I was
this last summer olympics and I was amazed at how bad the questions were
amazed at how bad the questions were
amazed at how bad the questions were that the reporters would ask all the
that the reporters would ask all the
that the reporters would ask all the athletes and almost always they asked
athletes and almost always they asked
athletes and almost always they asked the same question whether they were
the same question whether they were
the same question whether they were about to compete or after they competed
about to compete or after they competed
about to compete or after they competed were you nervous right and to a tee all
were you nervous right and to a tee all
were you nervous right and to a tee all the athletes went no right and what I
the athletes went no right and what I
the athletes went no right and what I realized is it’s not that they’re not
realized is it’s not that they’re not
realized is it’s not that they’re not nervous it’s their interpretation of
nervous it’s their interpretation of
nervous it’s their interpretation of what’s happening in their bodies I mean
what’s happening in their bodies I mean
what’s happening in their bodies I mean what it what happens when you’re nervous
what it what happens when you’re nervous
what it what happens when you’re nervous right your heart rate starts to go your
right your heart rate starts to go your
right your heart rate starts to go your you know you sort of get a little tense
you know you sort of get a little tense
you know you sort of get a little tense you get a little sweaty
you get a little sweaty
you get a little sweaty right you have expectation of what’s
right you have expectation of what’s
right you have expectation of what’s coming and we interpreted that is I’m
coming and we interpreted that is I’m
coming and we interpreted that is I’m nervous
nervous
nervous now what’s the interpretation of excited
now what’s the interpretation of excited
now what’s the interpretation of excited your heart rate starts to go you become
your heart rate starts to go you become
your heart rate starts to go you become you’re anticipating what’s coming right
you’re anticipating what’s coming right
you’re anticipating what’s coming right you get a little sort of like tense it’s
you get a little sort of like tense it’s
you get a little sort of like tense it’s all the same thing it’s the same stimuli
all the same thing it’s the same stimuli
all the same thing it’s the same stimuli except these athletes these these
except these athletes these these
except these athletes these these Olympic quality athletes have learned to
Olympic quality athletes have learned to
Olympic quality athletes have learned to interpret the stimuli that the rest of
interpret the stimuli that the rest of
interpret the stimuli that the rest of us would say is nervous as excited they
us would say is nervous as excited they
us would say is nervous as excited they also the same thing no I’m not nervous
also the same thing no I’m not nervous
also the same thing no I’m not nervous I’m excited and so I’ve actually
I’m excited and so I’ve actually
I’m excited and so I’ve actually practiced it just to tell myself when I
practiced it just to tell myself when I
practiced it just to tell myself when I start to get nervous that this is
start to get nervous that this is
start to get nervous that this is excitement you know and so where when
excitement you know and so where when
excitement you know and so where when you used to feet speak in front of a
you used to feet speak in front of a
you used to feet speak in front of a large audience and somebody’d say how do
large audience and somebody’d say how do
large audience and somebody’d say how do you feel you say a little nervous now
you feel you say a little nervous now
you feel you say a little nervous now when somebody says how do you feel I’m
when somebody says how do you feel I’m
when somebody says how do you feel I’m like really excited actually and it it
like really excited actually and it it
like really excited actually and it it came from just sort of telling myself no
came from just sort of telling myself no
came from just sort of telling myself no no this is excitement and it becomes a
no this is excitement and it becomes a
no this is excitement and it becomes a little bit automatic later on but it’s
little bit automatic later on but it’s
little bit automatic later on but it’s kind of a remarkable thing to deal with
kind of a remarkable thing to deal with
kind of a remarkable thing to deal with pressure by interpreting what your body
pressure by interpreting what your body
pressure by interpreting what your body is experiencing as excitement rather
is experiencing as excitement rather
is experiencing as excitement rather than nerves and it’s really kind of
than nerves and it’s really kind of
than nerves and it’s really kind of effective it makes you want to rush for
effective it makes you want to rush for
effective it makes you want to rush for is rather than pull back and yet it’s
is rather than pull back and yet it’s
is rather than pull back and yet it’s the same experience rule number six have
the same experience rule number six have
the same experience rule number six have grand visions vision here’s the here’s
grand visions vision here’s the here’s
grand visions vision here’s the here’s the thing that’s always boggled my mind
the thing that’s always boggled my mind
the thing that’s always boggled my mind right why is it unbalanced unbalanced
right why is it unbalanced unbalanced
right why is it unbalanced unbalanced not always but unbalanced why is it that
not always but unbalanced why is it that
not always but unbalanced why is it that small companies tend to be more
small companies tend to be more
small companies tend to be more innovative than big companies right
innovative than big companies right
innovative than big companies right small companies that are under-resourced
small companies that are under-resourced
small companies that are under-resourced you can’t necessarily get the best and
you can’t necessarily get the best and
you can’t necessarily get the best and brightest they’re gonna go to business
brightest they’re gonna go to business
brightest they’re gonna go to business any day
any day
any day and yet there’s they come with brilliant
and yet there’s they come with brilliant
and yet there’s they come with brilliant ideas and big companies full of
ideas and big companies full of
ideas and big companies full of resources full of amazing people by the
resources full of amazing people by the
resources full of amazing people by the little companies that come up with the
little companies that come up with the
little companies that come up with the good ideas that’s usually how big
good ideas that’s usually how big
good ideas that’s usually how big companies innovate they buy the smaller
companies innovate they buy the smaller
companies innovate they buy the smaller ones right why is that why is it that
ones right why is that why is it that
ones right why is that why is it that the most resource companies tend not and
the most resource companies tend not and
the most resource companies tend not and I think it’s a question of reality and
I think it’s a question of reality and
I think it’s a question of reality and what I mean by that is small companies
what I mean by that is small companies
what I mean by that is small companies their vision is is more distant than
their vision is is more distant than
their vision is is more distant than their grasp right they have delusions of
their grasp right they have delusions of
their grasp right they have delusions of grandeur we’re gonna change the world
grandeur we’re gonna change the world
grandeur we’re gonna change the world change industries reinvent this reinvent
change industries reinvent this reinvent
change industries reinvent this reinvent that we have no money and no people but
that we have no money and no people but
that we have no money and no people but so what my point is is the grasp is
so what my point is is the grasp is
so what my point is is the grasp is shorter than the vision and I think what
shorter than the vision and I think what
shorter than the vision and I think what happens is as companies get bigger and
happens is as companies get bigger and
happens is as companies get bigger and bigger and bigger with more and more
bigger and bigger with more and more
bigger and bigger with more and more resources what they start to do is one
resources what they start to do is one
resources what they start to do is one of two things either their grip their
of two things either their grip their
of two things either their grip their vision to become well within their grasp
vision to become well within their grasp
vision to become well within their grasp and they don’t Riaan or they actually
and they don’t Riaan or they actually
and they don’t Riaan or they actually bring the vision back to put within
bring the vision back to put within
bring the vision back to put within their grasp s’ right make things very
their grasp s’ right make things very
their grasp s’ right make things very achievable difficult but achievable for
achievable difficult but achievable for
achievable difficult but achievable for vision to truly be vision it should feel
vision to truly be vision it should feel
vision to truly be vision it should feel unachievable when a small business gets
unachievable when a small business gets
unachievable when a small business gets together and says here’s our vision
together and says here’s our vision
together and says here’s our vision everybody goes like this
how’re we gonna do that in big
how’re we gonna do that in big businesses really see you as a vision
businesses really see you as a vision
businesses really see you as a vision maybe goes alright ya got it we’ll do a
maybe goes alright ya got it we’ll do a
maybe goes alright ya got it we’ll do a back plan and I I firmly believe that
back plan and I I firmly believe that
back plan and I I firmly believe that innovation is born out of the struggle
innovation is born out of the struggle
innovation is born out of the struggle innovation is born out of the the
innovation is born out of the the
innovation is born out of the the resourcefulness that you are forced to
resourcefulness that you are forced to
resourcefulness that you are forced to figure out because literally the vision
figure out because literally the vision
figure out because literally the vision is way beyond your grasp
is way beyond your grasp
is way beyond your grasp regardless have many resources you have
regardless have many resources you have
regardless have many resources you have it should always feel overwhelming and
it should always feel overwhelming and
it should always feel overwhelming and impossible take a group of people with
impossible take a group of people with
impossible take a group of people with tons of resources to give them a vision
tons of resources to give them a vision
tons of resources to give them a vision they’re gonna go okay rule number seven
they’re gonna go okay rule number seven
they’re gonna go okay rule number seven is serve others so how do you define
is serve others so how do you define
is serve others so how do you define success
success
success I think successes is is seeing those
I think successes is is seeing those
I think successes is is seeing those around you work to their natural best
around you work to their natural best
around you work to their natural best and creating a momentum for a vision
and creating a momentum for a vision
and creating a momentum for a vision towards a vision that will last beyond
towards a vision that will last beyond
towards a vision that will last beyond yourself so a guy is driving a bus for
yourself so a guy is driving a bus for
yourself so a guy is driving a bus for 20 years got to retire he’s on
20 years got to retire he’s on
20 years got to retire he’s on Madison Avenue in New York packed
Madison Avenue in New York packed
Madison Avenue in New York packed everyday as people getting on that bus
everyday as people getting on that bus
everyday as people getting on that bus and getting off mm-hmm yes two kids wife
and getting off mm-hmm yes two kids wife
and getting off mm-hmm yes two kids wife lives in Queens hmm he might call
lives in Queens hmm he might call
lives in Queens hmm he might call himself successful another guy might be
himself successful another guy might be
himself successful another guy might be vice president of that company who call
vice president of that company who call
vice president of that company who call self unsuccessful so his success what
self unsuccessful so his success what
self unsuccessful so his success what you make of it so it’s so this success
you make of it so it’s so this success
you make of it so it’s so this success is defined its successes of feeling it’s
is defined its successes of feeling it’s
is defined its successes of feeling it’s not it’s not a series of checkmarks and
not it’s not a series of checkmarks and
not it’s not a series of checkmarks and goals
goals
goals I think people define success as finish
I think people define success as finish
I think people define success as finish lines you know they well I ran a
lines you know they well I ran a
lines you know they well I ran a marathon I’m successful the question is
marathon I’m successful the question is
marathon I’m successful the question is a why did you run the marathon and what
a why did you run the marathon and what
a why did you run the marathon and what happens after you’ve completed the
happens after you’ve completed the
happens after you’ve completed the marathon do you just keep running
marathon do you just keep running
marathon do you just keep running marathons what happens if you break your
marathons what happens if you break your
marathons what happens if you break your leg and you can no longer run marathons
leg and you can no longer run marathons
leg and you can no longer run marathons you know we said a lot of people set
you know we said a lot of people set
you know we said a lot of people set financial goals I’m successful when I
financial goals I’m successful when I
financial goals I’m successful when I make my first million okay now I have to
make my first million okay now I have to
make my first million okay now I have to make my second million its success as a
make my second million its success as a
make my second million its success as a feeling and and it’s the feeling of
feeling and and it’s the feeling of
feeling and and it’s the feeling of contribution so you were bus driver in
contribution so you were bus driver in
contribution so you were bus driver in Queens if he has decided that his job as
Queens if he has decided that his job as
Queens if he has decided that his job as a bus driver is to ensure that everyone
a bus driver is to ensure that everyone
a bus driver is to ensure that everyone who gets on his bus feels better about
who gets on his bus feels better about
who gets on his bus feels better about themselves because they got on his bus
themselves because they got on his bus
themselves because they got on his bus and not another bus and so he greets
and not another bus and so he greets
and not another bus and so he greets them with a smile he says good morning
them with a smile he says good morning
them with a smile he says good morning he says goodbye that people remember
he says goodbye that people remember
he says goodbye that people remember that that that that ride that they took
that that that that ride that they took
that that that that ride that they took with him versus the this vice president
with him versus the this vice president
with him versus the this vice president of the company who’s made it about
of the company who’s made it about
of the company who’s made it about himself and his financial goals
himself and his financial goals
himself and his financial goals he’s the one who’s unhappy as opposed to
he’s the one who’s unhappy as opposed to
he’s the one who’s unhappy as opposed to seeing those around him succeed and
seeing those around him succeed and
seeing those around him succeed and those around him go home with a love of
those around him go home with a love of
those around him go home with a love of their their day you know because they
their their day you know because they
their their day you know because they come to work in his company every day so
come to work in his company every day so
come to work in his company every day so I still believe success and and good
I still believe success and and good
I still believe success and and good leadership are about service to others
leadership are about service to others
leadership are about service to others rule number eight learn to communicate
rule number eight learn to communicate
rule number eight learn to communicate your why what you’ll find is that that
your why what you’ll find is that that
your why what you’ll find is that that the better you are at communicating your
the better you are at communicating your
the better you are at communicating your why people will want to work for you
why people will want to work for you
why people will want to work for you regardless of the opportunity that you
regardless of the opportunity that you
regardless of the opportunity that you afford them like they want to be a part
afford them like they want to be a part
afford them like they want to be a part of it yeah we do a little thing which
of it yeah we do a little thing which
of it yeah we do a little thing which we’ve been doing for years and years and
we’ve been doing for years and years and
we’ve been doing for years and years and years called a give and take whenever
years called a give and take whenever
years called a give and take whenever there’s any kind of relationship whether
there’s any kind of relationship whether
there’s any kind of relationship whether it’s a an outside partnership or even
it’s a an outside partnership or even
it’s a an outside partnership or even somebody who joins our team we do
somebody who joins our team we do
somebody who joins our team we do something called a give-and-take where
something called a give-and-take where
something called a give-and-take where we want somebody to be selfish and
we want somebody to be selfish and
we want somebody to be selfish and selfless within the relationship so not
selfless within the relationship so not
selfless within the relationship so not give and get but give and take so we’ll
give and get but give and take so we’ll
give and get but give and take so we’ll ask them what is it that you have to
ask them what is it that you have to
ask them what is it that you have to give to us
give to us
give to us you have that you you think that we need
you have that you you think that we need
you have that you you think that we need right and they’ll tell us and then we’ll
right and they’ll tell us and then we’ll
right and they’ll tell us and then we’ll say great what is it that you selfishly
say great what is it that you selfishly
say great what is it that you selfishly want from us and we want them to tell us
want from us and we want them to tell us
want from us and we want them to tell us what they can get from us and that’s so
what they can get from us and that’s so
what they can get from us and that’s so many when those when those things match
many when those when those things match
many when those when those things match you have a balanced relationship because
you have a balanced relationship because
you have a balanced relationship because what so example I’ve had it with people
what so example I’ve had it with people
what so example I’ve had it with people will you know they’ll tell me what they
will you know they’ll tell me what they
will you know they’ll tell me what they what they have to offer and that’s
what they have to offer and that’s
what they have to offer and that’s awesome because that’s what I want and
awesome because that’s what I want and
awesome because that’s what I want and then they’ll say what they have what
then they’ll say what they have what
then they’ll say what they have what they want to take and they go oh I want
they want to take and they go oh I want
they want to take and they go oh I want to work with the smart people I’m like
to work with the smart people I’m like
to work with the smart people I’m like plenty of smart people what is it you
plenty of smart people what is it you
plenty of smart people what is it you want to take from me they’re like I want
want to take from me they’re like I want
want to take from me they’re like I want to help build something wonderful do
to help build something wonderful do
to help build something wonderful do that anywhere what do you want to take
that anywhere what do you want to take
that anywhere what do you want to take selfishly from me that you can get
selfishly from me that you can get
selfishly from me that you can get nowhere else and if they kind of answer
nowhere else and if they kind of answer
nowhere else and if they kind of answer the question I won’t engage in a
the question I won’t engage in a
the question I won’t engage in a relationship and the reason is because
relationship and the reason is because
relationship and the reason is because in time the relationship is unbalanced
in time the relationship is unbalanced
in time the relationship is unbalanced they’re gonna be giving but they’re not
they’re gonna be giving but they’re not
they’re gonna be giving but they’re not taking and I don’t even know how to give
taking and I don’t even know how to give
taking and I don’t even know how to give them what they want then they’ll
them what they want then they’ll
them what they want then they’ll complain that I’m making enough money or
complain that I’m making enough money or
complain that I’m making enough money or that it’s because it’s not balanced
that it’s because it’s not balanced
that it’s because it’s not balanced that’s right rule number nine play the
that’s right rule number nine play the
that’s right rule number nine play the infinite game the game of business is an
infinite game the game of business is an
infinite game the game of business is an infinite game right it Bay’s all the
infinite game right it Bay’s all the
infinite game right it Bay’s all the rules there are known and unknown
rules there are known and unknown
rules there are known and unknown players you don’t know all the
players you don’t know all the
players you don’t know all the competitors necessarily even in one
competitors necessarily even in one
competitors necessarily even in one industry to another the rules are
industry to another the rules are
industry to another the rules are changeable we haven’t all agreed what
changeable we haven’t all agreed what
changeable we haven’t all agreed what the rules are and there is no winning
the rules are and there is no winning
the rules are and there is no winning the game of business right the game just
the game of business right the game just
the game of business right the game just perpetuates in fact the game of business
perpetuates in fact the game of business
perpetuates in fact the game of business has existed longer than every single
has existed longer than every single
has existed longer than every single company on the planet today and it will
company on the planet today and it will
company on the planet today and it will outlast every single coming up company
outlast every single coming up company
outlast every single coming up company on the planet today if you look at the
on the planet today if you look at the
on the planet today if you look at the Dow index of 30 something odd companies
Dow index of 30 something odd companies
Dow index of 30 something odd companies that make up the down index something
that make up the down index something
that make up the down index something like 70 or 80% of those companies are 35
like 70 or 80% of those companies are 35
like 70 or 80% of those companies are 35 years or younger right so it gets me
years or younger right so it gets me
years or younger right so it gets me thinking if you listen to the language
thinking if you listen to the language
thinking if you listen to the language that companies use they don’t know what
that companies use they don’t know what
that companies use they don’t know what game they’re in they talk about being
game they’re in they talk about being
game they’re in they talk about being number one talk about beating their
number one talk about beating their
number one talk about beating their competition based on what agreed upon
competition based on what agreed upon
competition based on what agreed upon criteria based on what agreed-upon
criteria based on what agreed-upon
criteria based on what agreed-upon timeframe is that market share is a
timeframe is that market share is a
timeframe is that market share is a profits is it revenues square footage
profits is it revenues square footage
profits is it revenues square footage number of employees over what one month
number of employees over what one month
number of employees over what one month five months six months a year five years
five months six months a year five years
five months six months a year five years ten years the life of the company I
ten years the life of the company I
ten years the life of the company I haven’t agreed to those rules and so
haven’t agreed to those rules and so
haven’t agreed to those rules and so companies can arbitrarily declare
companies can arbitrarily declare
companies can arbitrarily declare themselves number one and anything they
themselves number one and anything they
themselves number one and anything they want if they set the standards and the
want if they set the standards and the
want if they set the standards and the timeframes and the only reason we do
timeframes and the only reason we do
timeframes and the only reason we do these things on annualized basis we tend
these things on annualized basis we tend
these things on annualized basis we tend you we tend to compare ourselves to
you we tend to compare ourselves to
you we tend to compare ourselves to other organization
other organization
other organization annually is only because we pay taxes
annually is only because we pay taxes
annually is only because we pay taxes annually if we pay taxes every 18 months
annually if we pay taxes every 18 months
annually if we pay taxes every 18 months that would be sort of the standard but
that would be sort of the standard but
that would be sort of the standard but again we still haven’t agreed what the
again we still haven’t agreed what the
again we still haven’t agreed what the metrics are to be number one that means
metrics are to be number one that means
metrics are to be number one that means the companies that are playing the
the companies that are playing the
the companies that are playing the infinite game are playing against most
infinite game are playing against most
infinite game are playing against most of the others were playing the finite
of the others were playing the finite
of the others were playing the finite game means those finite companies find
game means those finite companies find
game means those finite companies find themselves in quagmire
themselves in quagmire
themselves in quagmire almost every single bankruptcy not
almost every single bankruptcy not
almost every single bankruptcy not almost everything every single
almost everything every single
almost everything every single bankruptcy is a company that’s run out
bankruptcy is a company that’s run out
bankruptcy is a company that’s run out of the will or the resources to play
of the will or the resources to play
of the will or the resources to play they drop out of the game the game will
they drop out of the game the game will
they drop out of the game the game will persist another company will fill their
persist another company will fill their
persist another company will fill their space it’s not like it’s not like the
space it’s not like it’s not like the
space it’s not like it’s not like the business stops of the industry ends and
business stops of the industry ends and
business stops of the industry ends and the companies that are playing the
the companies that are playing the
the companies that are playing the infinite game will frustrate those
infinite game will frustrate those
infinite game will frustrate those finite players which I absolutely adore
finite players which I absolutely adore
finite players which I absolutely adore so I spoke at an education summit for
so I spoke at an education summit for
so I spoke at an education summit for Microsoft I also spoke in an education
Microsoft I also spoke in an education
Microsoft I also spoke in an education summit for Apple now I would say about
summit for Apple now I would say about
summit for Apple now I would say about 70 to 80 percent of the executives at
70 to 80 percent of the executives at
70 to 80 percent of the executives at Microsoft spent about 70 to 80 percent
Microsoft spent about 70 to 80 percent
Microsoft spent about 70 to 80 percent of their powerpoints talking about how
of their powerpoints talking about how
of their powerpoints talking about how to beat Apple at the Apple Summit a
to beat Apple at the Apple Summit a
to beat Apple at the Apple Summit a hundred percent of the executives spent
hundred percent of the executives spent
hundred percent of the executives spent a hundred percent of their presentations
a hundred percent of their presentations
a hundred percent of their presentations talking about how to help teachers teach
talking about how to help teachers teach
talking about how to help teachers teach and how to help students learn one was
and how to help students learn one was
and how to help students learn one was obsessed with their journey with their
obsessed with their journey with their
obsessed with their journey with their vision with their cause the other one
vision with their cause the other one
vision with their cause the other one was obsessed with their competition
was obsessed with their competition
was obsessed with their competition guess who’s stuck in quagmire
guess who’s stuck in quagmire
guess who’s stuck in quagmire guess who’s frustrated by their
guess who’s frustrated by their
guess who’s frustrated by their competition rule number ten the last one
competition rule number ten the last one
competition rule number ten the last one before the bonuses tell great stories so
before the bonuses tell great stories so
before the bonuses tell great stories so I’ll tell you another story it’s a
I’ll tell you another story it’s a
I’ll tell you another story it’s a personal story it’s not one that I share
personal story it’s not one that I share
personal story it’s not one that I share very often and it profoundly changed the
very often and it profoundly changed the
very often and it profoundly changed the course of my life in August of 2011 I
course of my life in August of 2011 I
course of my life in August of 2011 I had the opportunity to visit Afghanistan
had the opportunity to visit Afghanistan
had the opportunity to visit Afghanistan with the United States Air Force I had
with the United States Air Force I had
with the United States Air Force I had done some work with the mobility forces
done some work with the mobility forces
done some work with the mobility forces these the people that fly the tankers
these the people that fly the tankers
these the people that fly the tankers and the cargo planes and Air Force One
and the cargo planes and Air Force One
and the cargo planes and Air Force One all the big planes and the general said
all the big planes and the general said
all the big planes and the general said to me Simon you’ve gotten to know us
to me Simon you’ve gotten to know us
to me Simon you’ve gotten to know us quite well it would mean a lot to me if
quite well it would mean a lot to me if
quite well it would mean a lot to me if you would go to either Iraq or
you would go to either Iraq or
you would go to either Iraq or Afghanistan to see our
Afghanistan to see our
Afghanistan to see our women perform their mission would you be
women perform their mission would you be
women perform their mission would you be willing to go so I said yes they picked
willing to go so I said yes they picked
willing to go so I said yes they picked Afghanistan now I didn’t tell my parents
Afghanistan now I didn’t tell my parents
Afghanistan now I didn’t tell my parents where I was going because I didn’t want
where I was going because I didn’t want
where I was going because I didn’t want them to worry I told them I was going
them to worry I told them I was going
them to worry I told them I was going away with the airforce true I told them
away with the airforce true I told them
away with the airforce true I told them I was going to be out of touch for a
I was going to be out of touch for a
I was going to be out of touch for a while because I was gonna be on a lot of
while because I was gonna be on a lot of
while because I was gonna be on a lot of planes true I told them I was going to
planes true I told them I was going to
planes true I told them I was going to Germany true I just didn’t tell them
Germany true I just didn’t tell them
Germany true I just didn’t tell them from Germany I was going to Afghanistan
from Germany I was going to Afghanistan
from Germany I was going to Afghanistan and I had no responsibilities I was
and I had no responsibilities I was
and I had no responsibilities I was simply going as an observer I had two
simply going as an observer I had two
simply going as an observer I had two officers who were assigned to be my
officers who were assigned to be my
officers who were assigned to be my escorts and we met basically for the
escorts and we met basically for the
escorts and we met basically for the first time at Penn Station in
first time at Penn Station in
first time at Penn Station in Philadelphia where we drove to Dover Air
Philadelphia where we drove to Dover Air
Philadelphia where we drove to Dover Air Force Base where we would leave for
Force Base where we would leave for
Force Base where we would leave for Germany we took a big c5 cargo plane in
Germany we took a big c5 cargo plane in
Germany we took a big c5 cargo plane in Germany we changed planes and we got on
Germany we changed planes and we got on
Germany we changed planes and we got on a kc-135 tanker built in 1956 I was on a
a kc-135 tanker built in 1956 I was on a
a kc-135 tanker built in 1956 I was on a plane built in 1956 where we flew to
plane built in 1956 where we flew to
plane built in 1956 where we flew to Bagram we landed in the middle of the
Bagram we landed in the middle of the
Bagram we landed in the middle of the night we touched down and the big door
night we touched down and the big door
night we touched down and the big door in the side of the plane had opened but
in the side of the plane had opened but
in the side of the plane had opened but we hadn’t gotten off the plane yet we’d
we hadn’t gotten off the plane yet we’d
we hadn’t gotten off the plane yet we’d been on the we’d been on the ground for
been on the we’d been on the ground for
been on the we’d been on the ground for maybe 10 minutes and the base came under
maybe 10 minutes and the base came under
maybe 10 minutes and the base came under rocket attack three rockets hit a
rocket attack three rockets hit a
rocket attack three rockets hit a hundred yards off our nose this is how
hundred yards off our nose this is how
hundred yards off our nose this is how my trip began now if you’ve ever been in
my trip began now if you’ve ever been in
my trip began now if you’ve ever been in a war zone for those of you in the room
a war zone for those of you in the room
a war zone for those of you in the room who have ever been in a war zone you
who have ever been in a war zone you
who have ever been in a war zone you have you know this you have all the
have you know this you have all the
have you know this you have all the feelings you’re supposed to have you
feelings you’re supposed to have you
feelings you’re supposed to have you just don’t have them at the right times
just don’t have them at the right times
just don’t have them at the right times weirdly I was incredibly relaxed and
weirdly I was incredibly relaxed and
weirdly I was incredibly relaxed and maybe that’s because the people I was
maybe that’s because the people I was
maybe that’s because the people I was with were incredibly relaxed and I felt
with were incredibly relaxed and I felt
with were incredibly relaxed and I felt safe we revenge the panic came later
safe we revenge the panic came later
safe we revenge the panic came later we’re eventually given the all-clear and
we’re eventually given the all-clear and
we’re eventually given the all-clear and we went to our housing now the purpose
we went to our housing now the purpose
we went to our housing now the purpose of being in Afghanistan we were gonna be
of being in Afghanistan we were gonna be
of being in Afghanistan we were gonna be in the country for up to 30 hours and
in the country for up to 30 hours and
in the country for up to 30 hours and the goal was to witness an airdrop
the goal was to witness an airdrop
the goal was to witness an airdrop mission they’re not regularly scheduled
mission they’re not regularly scheduled
mission they’re not regularly scheduled so we had to find out if there was one
so we had to find out if there was one
so we had to find out if there was one as soon as we got there and it turns out
as soon as we got there and it turns out
as soon as we got there and it turns out there was one first thing in the morning
there was one first thing in the morning
there was one first thing in the morning so we got about two and a half hours
so we got about two and a half hours
so we got about two and a half hours three hours of sleep and we went and
three hours of sleep and we went and
three hours of sleep and we went and gone on this airdrop mission which was
gone on this airdrop mission which was
gone on this airdrop mission which was incredible we sat in the back of a c-17
incredible we sat in the back of a c-17
incredible we sat in the back of a c-17 we flew about an hour and a half
we flew about an hour and a half
we flew about an hour and a half two hours out to the middle of nowhere
two hours out to the middle of nowhere
two hours out to the middle of nowhere Afghanistan the plane dropped down to
Afghanistan the plane dropped down to
Afghanistan the plane dropped down to about two thousand feet the back door
about two thousand feet the back door
about two thousand feet the back door opened and we sat there and watched as
opened and we sat there and watched as
opened and we sat there and watched as cargo flew at the back so we could
cargo flew at the back so we could
cargo flew at the back so we could resupply an army Forward Operating Base
resupply an army Forward Operating Base
resupply an army Forward Operating Base it was an amazing amazing experience we
it was an amazing amazing experience we
it was an amazing amazing experience we then flew back to Bagram and the goal
then flew back to Bagram and the goal
then flew back to Bagram and the goal was to come back home
was to come back home
was to come back home there’s no regularly scheduled flight so
there’s no regularly scheduled flight so
there’s no regularly scheduled flight so we have to sort of find out what flights
we have to sort of find out what flights
we have to sort of find out what flights we can get on it’s always up to the
we can get on it’s always up to the
we can get on it’s always up to the discretion of the pilots we found a
discretion of the pilots we found a
discretion of the pilots we found a flight that was leaving shortly after we
flight that was leaving shortly after we
flight that was leaving shortly after we got back and so we asked the pilots and
got back and so we asked the pilots and
got back and so we asked the pilots and they said absolutely we can join their
they said absolutely we can join their
they said absolutely we can join their flight and we waited and waited and
flight and we waited and waited and
flight and we waited and waited and waited and waited in a way they didn’t
waited and waited in a way they didn’t
waited and waited in a way they didn’t wait it and eventually we got on the
wait it and eventually we got on the
wait it and eventually we got on the plane we were all strapped in literally
plane we were all strapped in literally
plane we were all strapped in literally five minutes from leaving and the pilot
five minutes from leaving and the pilot
five minutes from leaving and the pilot walked up to us and said I’m sorry we
walked up to us and said I’m sorry we
walked up to us and said I’m sorry we need to bump you guys we need to make
need to bump you guys we need to make
need to bump you guys we need to make more room for stretchers it was carrying
more room for stretchers it was carrying
more room for stretchers it was carrying wounded warriors out of out of theatres
wounded warriors out of out of theatres
wounded warriors out of out of theatres and they needed our space if there’s
and they needed our space if there’s
and they needed our space if there’s ever a good reason to get bumped off a
ever a good reason to get bumped off a
ever a good reason to get bumped off a plane this was it so we got off the
plane this was it so we got off the
plane this was it so we got off the plane and we went to look for another
plane and we went to look for another
plane and we went to look for another flight and that’s when we found out
flight and that’s when we found out
flight and that’s when we found out there were no other flights until
there were no other flights until
there were no other flights until Tuesday and this was only Saturday I was
Tuesday and this was only Saturday I was
Tuesday and this was only Saturday I was gonna get stuck in Afghanistan for at
gonna get stuck in Afghanistan for at
gonna get stuck in Afghanistan for at least four days maybe longer because we
least four days maybe longer because we
least four days maybe longer because we don’t know what we’re gonna get on on
don’t know what we’re gonna get on on
don’t know what we’re gonna get on on Tuesday and I have no way of telling my
Tuesday and I have no way of telling my
Tuesday and I have no way of telling my parents they’re not gonna hear from me
parents they’re not gonna hear from me
parents they’re not gonna hear from me on the date that I told them that I
on the date that I told them that I
on the date that I told them that I would get home immediately every fiber
would get home immediately every fiber
would get home immediately every fiber of my being sank and I remember becoming
of my being sank and I remember becoming
of my being sank and I remember becoming completely panicked and completely
completely panicked and completely
completely panicked and completely preoccupied with one thing my happiness
preoccupied with one thing my happiness
preoccupied with one thing my happiness my safety and my comfort and I didn’t
my safety and my comfort and I didn’t
my safety and my comfort and I didn’t care who had to go out of their way to
care who had to go out of their way to
care who had to go out of their way to get me what I wanted I remember there
get me what I wanted I remember there
get me what I wanted I remember there was a public affairs officer who said I
was a public affairs officer who said I
was a public affairs officer who said I can get you to Kyrgyzstan but you don’t
can get you to Kyrgyzstan but you don’t
can get you to Kyrgyzstan but you don’t have the right visa and I looked at him
have the right visa and I looked at him
have the right visa and I looked at him and I said you get me on that plane I
and I said you get me on that plane I
and I said you get me on that plane I don’t talk to people like that and I
don’t talk to people like that and I
don’t talk to people like that and I could see myself becoming this person
could see myself becoming this person
could see myself becoming this person that I hated some of us in the room have
that I hated some of us in the room have
that I hated some of us in the room have worked for somebody in our careers who
worked for somebody in our careers who
worked for somebody in our careers who wants the next promotion and they don’t
wants the next promotion and they don’t
wants the next promotion and they don’t care that they have to tie our turn our
care that they have to tie our turn our
care that they have to tie our turn our lives upside down so they can get what
lives upside down so they can get what
lives upside down so they can get what they want I was becoming that person we
they want I was becoming that person we
they want I was becoming that person we went back to our housing and I lay down
went back to our housing and I lay down
went back to our housing and I lay down on the bed and closed my eyes my mind
on the bed and closed my eyes my mind
on the bed and closed my eyes my mind was racing I was convinced that there
was racing I was convinced that there
was racing I was convinced that there would be another rocket attack on the
would be another rocket attack on the
would be another rocket attack on the base I was convinced
base I was convinced
base I was convinced that I was gonna get hit I was convinced
that I was gonna get hit I was convinced
that I was gonna get hit I was convinced that my parents were gonna find out that
that my parents were gonna find out that
that my parents were gonna find out that I was in Afghanistan when an arm an Air
I was in Afghanistan when an arm an Air
I was in Afghanistan when an arm an Air Force officer knocks on the door I was
Force officer knocks on the door I was
Force officer knocks on the door I was convinced paranoia fear everything that
convinced paranoia fear everything that
convinced paranoia fear everything that you can imagine swept over me one of the
you can imagine swept over me one of the
you can imagine swept over me one of the officers that I was traveling with said
officers that I was traveling with said
officers that I was traveling with said I’m gonna see if I can get us on another
I’m gonna see if I can get us on another
I’m gonna see if I can get us on another flight and he left the room the other
flight and he left the room the other
flight and he left the room the other officer thinking I was asleep just
officer thinking I was asleep just
officer thinking I was asleep just because my eyes were closed said well
because my eyes were closed said well
because my eyes were closed said well I’m gonna go to the gym then and he
I’m gonna go to the gym then and he
I’m gonna go to the gym then and he walked out and turned off the lights for
walked out and turned off the lights for
walked out and turned off the lights for me I couldn’t sleep
me I couldn’t sleep
me I couldn’t sleep my mind was racing all I wanted to do
my mind was racing all I wanted to do
my mind was racing all I wanted to do was get out of there I regretted saying
was get out of there I regretted saying
was get out of there I regretted saying yes I regretted being there I didn’t
yes I regretted being there I didn’t
yes I regretted being there I didn’t want to be there I’m in the purpose
want to be there I’m in the purpose
want to be there I’m in the purpose business I write and talk about this
business I write and talk about this
business I write and talk about this sense of Y and sense of purpose in our
sense of Y and sense of purpose in our
sense of Y and sense of purpose in our lives so I started to remind myself
lives so I started to remind myself
lives so I started to remind myself Simon you need a purpose you don’t have
Simon you need a purpose you don’t have
Simon you need a purpose you don’t have a purpose you need a purpose I started
a purpose you need a purpose I started
a purpose you need a purpose I started inventing one you’re here to tell their
inventing one you’re here to tell their
inventing one you’re here to tell their story
story
story it worked for like a few minutes and
it worked for like a few minutes and
it worked for like a few minutes and then it would slide back into my fear
then it would slide back into my fear
then it would slide back into my fear and panic again and I realized what was
and panic again and I realized what was
and panic again and I realized what was happening to me is I was living the
happening to me is I was living the
happening to me is I was living the equivalent of an unfulfilled life
equivalent of an unfulfilled life
equivalent of an unfulfilled life compressed into 24 hours I had an
compressed into 24 hours I had an
compressed into 24 hours I had an amazing day I got to see something that
amazing day I got to see something that
amazing day I got to see something that most people will never get to see in
most people will never get to see in
most people will never get to see in their entire lives
their entire lives
their entire lives except I didn’t want to wake up and do
except I didn’t want to wake up and do
except I didn’t want to wake up and do it again the next day and I think many
it again the next day and I think many
it again the next day and I think many of us do the same thing we can we
of us do the same thing we can we
of us do the same thing we can we confuse moments of happiness with joy
confuse moments of happiness with joy
confuse moments of happiness with joy and fulfillment we confuse winning a
and fulfillment we confuse winning a
and fulfillment we confuse winning a piece of business getting a promotion
piece of business getting a promotion
piece of business getting a promotion getting an award getting recognition
getting an award getting recognition
getting an award getting recognition doing well on a test with actual deep
doing well on a test with actual deep
doing well on a test with actual deep fulfillment those experiences are
fulfillment those experiences are
fulfillment those experiences are wonderful but happiness is fleeting
wonderful but happiness is fleeting
wonderful but happiness is fleeting there’s not a single person in this room
there’s not a single person in this room
there’s not a single person in this room absolutely zero who’s walking around
absolutely zero who’s walking around
absolutely zero who’s walking around with an amazing sense of accomplishment
with an amazing sense of accomplishment
with an amazing sense of accomplishment for that test that you aced a year ago
for that test that you aced a year ago
for that test that you aced a year ago that feeling is gone fulfillment is
that feeling is gone fulfillment is
that feeling is gone fulfillment is something entirely different it’s
something entirely different it’s
something entirely different it’s something you carry with you on a daily
something you carry with you on a daily
something you carry with you on a daily basis whether you’re enjoying the day or
basis whether you’re enjoying the day or
basis whether you’re enjoying the day or not it’s like loving your family you may
not it’s like loving your family you may
not it’s like loving your family you may not like your family every day but you
not like your family every day but you
not like your family every day but you love your family every day one is
love your family every day one is
love your family every day one is fleeting the other is lasting and this
fleeting the other is lasting and this
fleeting the other is lasting and this is what was happening to me I’d realize
is what was happening to me I’d realize
is what was happening to me I’d realize that I
that I
that I had this amazing day and I was confusing
had this amazing day and I was confusing
had this amazing day and I was confusing happiness and fulfillment and so I gave
happiness and fulfillment and so I gave
happiness and fulfillment and so I gave up I lay in that bed paranoid scared and
up I lay in that bed paranoid scared and
up I lay in that bed paranoid scared and depressed and I literally gave up I
depressed and I literally gave up I
depressed and I literally gave up I decided that if I was gonna get stuck
decided that if I was gonna get stuck
decided that if I was gonna get stuck here I might as well make myself useful
here I might as well make myself useful
here I might as well make myself useful and so I decided I was gonna volunteer I
and so I decided I was gonna volunteer I
and so I decided I was gonna volunteer I would speak anywhere they wanted me to
would speak anywhere they wanted me to
would speak anywhere they wanted me to speak I would carry boxes and sweep
speak I would carry boxes and sweep
speak I would carry boxes and sweep floors all I wanted to do was serve some
floors all I wanted to do was serve some
floors all I wanted to do was serve some of those amazing people that I’d met on
of those amazing people that I’d met on
of those amazing people that I’d met on this trip I wanted to serve those who
this trip I wanted to serve those who
this trip I wanted to serve those who served others and instantly this
served others and instantly this
served others and instantly this incredible calm came over me I was even
incredible calm came over me I was even
incredible calm came over me I was even excited this is what fulfillment means
excited this is what fulfillment means
excited this is what fulfillment means it’s not the fleeting Joy’s that we may
it’s not the fleeting Joy’s that we may
it’s not the fleeting Joy’s that we may experience it’s not the accomplishments
experience it’s not the accomplishments
experience it’s not the accomplishments that we achieve it’s the opportunity to
that we achieve it’s the opportunity to
that we achieve it’s the opportunity to serve those who serve others and upon
serve those who serve others and upon
serve those who serve others and upon making this realization I had nothing
making this realization I had nothing
making this realization I had nothing but joy and calm and excitement and
but joy and calm and excitement and
but joy and calm and excitement and peace it was like a movie the timing was
peace it was like a movie the timing was
peace it was like a movie the timing was uncanny upon making this amazing
uncanny upon making this amazing
uncanny upon making this amazing realization the door flung open and it
realization the door flung open and it
realization the door flung open and it was Major Throckmorton he said I got us
was Major Throckmorton he said I got us
was Major Throckmorton he said I got us on a flight that’s been a flight that’s
on a flight that’s been a flight that’s
on a flight that’s been a flight that’s been redirected but we have to go now we
been redirected but we have to go now we
been redirected but we have to go now we have to go now we don’t leave now
have to go now we don’t leave now
have to go now we don’t leave now they’re gonna leave without us where’s
they’re gonna leave without us where’s
they’re gonna leave without us where’s Matt
Matt
Matt I said he’s at the gym so he ran to the
I said he’s at the gym so he ran to the
I said he’s at the gym so he ran to the gym we got him off the treadmill we ran
gym we got him off the treadmill we ran
gym we got him off the treadmill we ran back no time to shower he put his
back no time to shower he put his
back no time to shower he put his uniform back on we grabbed all our stuff
uniform back on we grabbed all our stuff
uniform back on we grabbed all our stuff and we ran out to the flight line when
and we ran out to the flight line when
and we ran out to the flight line when we got out to the flight line we could
we got out to the flight line we could
we got out to the flight line we could see the plane we were gonna go we were
see the plane we were gonna go we were
see the plane we were gonna go we were gonna take home see big c-17 it was
gonna take home see big c-17 it was
gonna take home see big c-17 it was sitting right out there on the tarmac
sitting right out there on the tarmac
sitting right out there on the tarmac and as soon as we got there a security
and as soon as we got there a security
and as soon as we got there a security cordon came down they wouldn’t let us
cordon came down they wouldn’t let us
cordon came down they wouldn’t let us out to the plane because somewhere else
out to the plane because somewhere else
out to the plane because somewhere else on base they were having a fallen
on base they were having a fallen
on base they were having a fallen soldier ceremony and out of respect when
soldier ceremony and out of respect when
soldier ceremony and out of respect when they have the fallen soldiers ceremony
they have the fallen soldiers ceremony
they have the fallen soldiers ceremony everything stops oh and so say we we sat
everything stops oh and so say we we sat
everything stops oh and so say we we sat on the curb and waited and I told the
on the curb and waited and I told the
on the curb and waited and I told the guys what I had gone through in the bed
guys what I had gone through in the bed
guys what I had gone through in the bed just moments ago and I cried like a baby
just moments ago and I cried like a baby
just moments ago and I cried like a baby and this is one of the things a lot of
and this is one of the things a lot of
and this is one of the things a lot of people don’t realize about the military
people don’t realize about the military
people don’t realize about the military crying is just fine those guys kept me
crying is just fine those guys kept me
crying is just fine those guys kept me safe not just physically they made me
safe not just physically they made me
safe not just physically they made me feel safe
feel safe
feel safe and I felt totally comfortable telling
and I felt totally comfortable telling
and I felt totally comfortable telling them what I was going through and how I
them what I was going through and how I
them what I was going through and how I felt
felt
felt eventually the security cordon came up
eventually the security cordon came up
eventually the security cordon came up and they led us out to the plane we
and they led us out to the plane we
and they led us out to the plane we would be the only three passengers
would be the only three passengers
would be the only three passengers aboard this plane other than the crew
aboard this plane other than the crew
aboard this plane other than the crew what I didn’t tell you is the reason the
what I didn’t tell you is the reason the
what I didn’t tell you is the reason the flight was redirected is because we
flight was redirected is because we
flight was redirected is because we would be carrying home the fallen
would be carrying home the fallen
would be carrying home the fallen soldier for whom they just had the
soldier for whom they just had the
soldier for whom they just had the ceremony the army brought the flag
ceremony the army brought the flag
ceremony the army brought the flag draped casket a bun on board all the Air
draped casket a bun on board all the Air
draped casket a bun on board all the Air Force crew stood in a line at perfect
Force crew stood in a line at perfect
Force crew stood in a line at perfect attention I’m a civilian I put my hand
attention I’m a civilian I put my hand
attention I’m a civilian I put my hand on my heart I felt kind of stupid so I
on my heart I felt kind of stupid so I
on my heart I felt kind of stupid so I stood at attention with the Air Force
stood at attention with the Air Force
stood at attention with the Air Force crew as the army laid the casket in the
crew as the army laid the casket in the
crew as the army laid the casket in the middle of the aircraft they all did a
middle of the aircraft they all did a
middle of the aircraft they all did a very slow eight-count salute they
very slow eight-count salute they
very slow eight-count salute they marched off the plane and we watched
marched off the plane and we watched
marched off the plane and we watched them hugging and crying as they walked
them hugging and crying as they walked
them hugging and crying as they walked away the crew got to work strapping this
away the crew got to work strapping this
away the crew got to work strapping this precious cargo down we then had a nine
precious cargo down we then had a nine
precious cargo down we then had a nine and a half hour overnight flight back to
and a half hour overnight flight back to
and a half hour overnight flight back to Germany where I slept right next to this
Germany where I slept right next to this
Germany where I slept right next to this casket on every other plane I went on we
casket on every other plane I went on we
casket on every other plane I went on we talked we joked barely a word was spoken
talked we joked barely a word was spoken
talked we joked barely a word was spoken in nearly 10 hours on every other flight
in nearly 10 hours on every other flight
in nearly 10 hours on every other flight I visited the cockpit and hung out with
I visited the cockpit and hung out with
I visited the cockpit and hung out with the crew I didn’t visit the cockpit once
the crew I didn’t visit the cockpit once
the crew I didn’t visit the cockpit once and I will tell you it was one of the
and I will tell you it was one of the
and I will tell you it was one of the greatest honors of my life having just
greatest honors of my life having just
greatest honors of my life having just gone through this incredibly strange
gone through this incredibly strange
gone through this incredibly strange experience on the ground I had the honor
experience on the ground I had the honor
experience on the ground I had the honor of bringing home somebody who
of bringing home somebody who
of bringing home somebody who understands service much deeper than I
understands service much deeper than I
understands service much deeper than I will ever understand it serve those who
will ever understand it serve those who
will ever understand it serve those who serve others and you will live a life of
serve others and you will live a life of
serve others and you will live a life of joy and fulfillment
now I’ve got some special assignments I
now I’ve got some special assignments I like bonus clips for you but before
like bonus clips for you but before
like bonus clips for you but before getting to that my question of the day
getting to that my question of the day
getting to that my question of the day is I’m curious around this idea of
is I’m curious around this idea of
is I’m curious around this idea of changing your nervousness into
changing your nervousness into
changing your nervousness into excitement have you tried that are you
excitement have you tried that are you
excitement have you tried that are you going to try that what do you think of
going to try that what do you think of
going to try that what do you think of that strategy to help relieve your
that strategy to help relieve your
that strategy to help relieve your nerves and say I’m excited I’m not
nerves and say I’m excited I’m not
nerves and say I’m excited I’m not nervous
nervous
nervous let me know leave in the comments below
let me know leave in the comments below
let me know leave in the comments below thank you guys so much for watching I
thank you guys so much for watching I
thank you guys so much for watching I believe in you I hope you continue to
believe in you I hope you continue to
believe in you I hope you continue to believe in yourself and whatever you’re
believe in yourself and whatever you’re
believe in yourself and whatever you’re one where it is
one where it is
one where it is much love I’ll see you soon and enjoy
much love I’ll see you soon and enjoy
much love I’ll see you soon and enjoy the bonus clips
I’ll tell you a true story a few months
I’ll tell you a true story a few months ago I stayed at the Four Seasons in Las
ago I stayed at the Four Seasons in Las
ago I stayed at the Four Seasons in Las Vegas it is a wonderful hotel and the
Vegas it is a wonderful hotel and the
Vegas it is a wonderful hotel and the reason it’s a wonderful hotel is not
reason it’s a wonderful hotel is not
reason it’s a wonderful hotel is not because of the fancy beds any hotel
because of the fancy beds any hotel
because of the fancy beds any hotel can go and buy a fancy bed the reason
can go and buy a fancy bed the reason
can go and buy a fancy bed the reason it’s a wonderful hotel is because of the
it’s a wonderful hotel is because of the
it’s a wonderful hotel is because of the people who work there
people who work there
people who work there if you walk past somebody at the Four
if you walk past somebody at the Four
if you walk past somebody at the Four Seasons than this and they say hello to
Seasons than this and they say hello to
Seasons than this and they say hello to you you get the feeling that they
you you get the feeling that they
you you get the feeling that they actually wanted to say hello to you it’s
actually wanted to say hello to you it’s
actually wanted to say hello to you it’s not that somebody told them that you
not that somebody told them that you
not that somebody told them that you have to say hello to all the customers
have to say hello to all the customers
have to say hello to all the customers say hello to all the guests right you
say hello to all the guests right you
say hello to all the guests right you actually feel that they care now in
actually feel that they care now in
actually feel that they care now in their Lobby they have a coffee stand and
their Lobby they have a coffee stand and
their Lobby they have a coffee stand and I one afternoon I went to buy a cup of
I one afternoon I went to buy a cup of
I one afternoon I went to buy a cup of coffee and there was a barista by the
coffee and there was a barista by the
coffee and there was a barista by the name of Noah who was serving me Noah was
name of Noah who was serving me Noah was
name of Noah who was serving me Noah was fantastic he was friendly and fun and he
fantastic he was friendly and fun and he
fantastic he was friendly and fun and he was engaging with me and I had so much
was engaging with me and I had so much
was engaging with me and I had so much fun buying a cup of coffee I actually
fun buying a cup of coffee I actually
fun buying a cup of coffee I actually think I gave 100 percent tip right he
think I gave 100 percent tip right he
think I gave 100 percent tip right he was wonderful so as is my nature I asked
was wonderful so as is my nature I asked
was wonderful so as is my nature I asked Noah do you like your job and without
Noah do you like your job and without
Noah do you like your job and without skipping a beat Noah says I love my job
skipping a beat Noah says I love my job
skipping a beat Noah says I love my job and so I followed up I said what is it
and so I followed up I said what is it
and so I followed up I said what is it that the four seasons is doing that
that the four seasons is doing that
that the four seasons is doing that would make you say to me I love my job
would make you say to me I love my job
would make you say to me I love my job and without skipping a beat Noah said
and without skipping a beat Noah said
and without skipping a beat Noah said throughout the day managers will walk
throughout the day managers will walk
throughout the day managers will walk past me and ask me how I’m doing if
past me and ask me how I’m doing if
past me and ask me how I’m doing if there’s anything that I need to do my
there’s anything that I need to do my
there’s anything that I need to do my job better
job better
job better he said not just my manager any manager
he said not just my manager any manager
he said not just my manager any manager and then he said something magical he
and then he said something magical he
and then he said something magical he says I also work at Caesars Palace and
says I also work at Caesars Palace and
says I also work at Caesars Palace and Caesars at Caesar’s Palace the managers
Caesars at Caesar’s Palace the managers
Caesars at Caesar’s Palace the managers are trying to make sure we’re doing
are trying to make sure we’re doing
are trying to make sure we’re doing everything right they catch us when we
everything right they catch us when we
everything right they catch us when we do things wrong he says when I go to
do things wrong he says when I go to
do things wrong he says when I go to work there I like to keep my head under
work there I like to keep my head under
work there I like to keep my head under the radar and just get through the day
the radar and just get through the day
the radar and just get through the day so I can get my paycheck he says here at
so I can get my paycheck he says here at
so I can get my paycheck he says here at the Four Seasons I feel I can be myself
the Four Seasons I feel I can be myself
the Four Seasons I feel I can be myself same person entirely a different
same person entirely a different
same person entirely a different experience from the from the customer
experience from the from the customer
experience from the from the customer who will engage with Noah so we in
who will engage with Noah so we in
who will engage with Noah so we in leadership are always criticizing the
leadership are always criticizing the
leadership are always criticizing the people we’re always saying we’ve got to
people we’re always saying we’ve got to
people we’re always saying we’ve got to get the right people on the bus I’ve got
get the right people on the bus I’ve got
get the right people on the bus I’ve got to fill my ear on my team I got I got
to fill my ear on my team I got I got
to fill my ear on my team I got I got the right people but the reality is it’s
the right people but the reality is it’s
the right people but the reality is it’s not the people it
not the people it
not the people it the leadership if we create the right
the leadership if we create the right
the leadership if we create the right environment we will get people like Noah
environment we will get people like Noah
environment we will get people like Noah at the Four Seasons if we create the
at the Four Seasons if we create the
at the Four Seasons if we create the wrong environment we will get people
wrong environment we will get people
wrong environment we will get people like Noah at Caesar’s Palace it’s not
like Noah at Caesar’s Palace it’s not
like Noah at Caesar’s Palace it’s not the people and yet we’re so quick to
the people and yet we’re so quick to
the people and yet we’re so quick to hire and fire you can’t hire and fire
hire and fire you can’t hire and fire
hire and fire you can’t hire and fire your children if there’s if your kids
your children if there’s if your kids
your children if there’s if your kids are struggling we don’t say you got to
are struggling we don’t say you got to
are struggling we don’t say you got to see a school you’re up for adoption
see a school you’re up for adoption
see a school you’re up for adoption so why is it that when somebody has
so why is it that when somebody has
so why is it that when somebody has performance problems at work why is it
performance problems at work why is it
performance problems at work why is it that our instinct is to say you’re out
that our instinct is to say you’re out
that our instinct is to say you’re out we do not practice empathy what is
we do not practice empathy what is
we do not practice empathy what is empathy look like here’s the lack of
empathy look like here’s the lack of
empathy look like here’s the lack of empathy this is normal in our business
empathy this is normal in our business
empathy this is normal in our business world you walk into someone’s office
world you walk into someone’s office
world you walk into someone’s office someone walks into our office and says
someone walks into our office and says
someone walks into our office and says your numbers have been down for the
your numbers have been down for the
your numbers have been down for the third quarter in a row you have to pick
third quarter in a row you have to pick
third quarter in a row you have to pick up your numbers otherwise I can’t
up your numbers otherwise I can’t
up your numbers otherwise I can’t guarantee what the future will look like
guarantee what the future will look like
guarantee what the future will look like how inspired you think that person is to
how inspired you think that person is to
how inspired you think that person is to come to work the next day here’s what
come to work the next day here’s what
come to work the next day here’s what empathy looks like you walk into
empathy looks like you walk into
empathy looks like you walk into someone’s office someone walks into your
someone’s office someone walks into your
someone’s office someone walks into your office and says your numbers are down
office and says your numbers are down
office and says your numbers are down for the third quarter in a row are you
for the third quarter in a row are you
for the third quarter in a row are you okay
okay
okay I’m worried about you what’s going on we
I’m worried about you what’s going on we
I’m worried about you what’s going on we all have performance issues maybe
all have performance issues maybe
all have performance issues maybe someone’s kid is sick maybe they having
someone’s kid is sick maybe they having
someone’s kid is sick maybe they having problems in their marriage maybe one of
problems in their marriage maybe one of
problems in their marriage maybe one of their parents is dying we don’t know
their parents is dying we don’t know
their parents is dying we don’t know what’s going on in their lives and of
what’s going on in their lives and of
what’s going on in their lives and of course it will affect performance at
course it will affect performance at
course it will affect performance at work empathy is being concerned about
work empathy is being concerned about
work empathy is being concerned about the human being not just their output
the human being not just their output
the human being not just their output and we have to practice empathy
the most important work ever if you had
the most important work ever if you had to think of one word that’s most
to think of one word that’s most
to think of one word that’s most important to you or that sums you Apple
important to you or that sums you Apple
important to you or that sums you Apple that would be like a little beacon pay
that would be like a little beacon pay
that would be like a little beacon pay believe nation if you want to know what
believe nation if you want to know what
believe nation if you want to know what the most important one word is for Tony
the most important one word is for Tony
the most important one word is for Tony Robbins Gary Vaynerchuk Oprah Winfrey
Robbins Gary Vaynerchuk Oprah Winfrey
Robbins Gary Vaynerchuk Oprah Winfrey will.i.am and Howard Schultz I have a
will.i.am and Howard Schultz I have a
will.i.am and Howard Schultz I have a very special secret video for you check
very special secret video for you check
very special secret video for you check the description for details
the description for details
the description for details [Music]
”
Be First to Comment