
getting word-of-mouth if you do build a great experience customers tell each
great experience customers tell each
great experience customers tell each other about that word-of-mouth is very
other about that word-of-mouth is very
other about that word-of-mouth is very powerful Jeff Bezos a billionaire
powerful Jeff Bezos a billionaire
powerful Jeff Bezos a billionaire co-founder of amazon.com if you don’t
co-founder of amazon.com if you don’t
co-founder of amazon.com if you don’t get positive word-of-mouth and you’re
get positive word-of-mouth and you’re
get positive word-of-mouth and you’re sunk you don’t have the big budget to
sunk you don’t have the big budget to
sunk you don’t have the big budget to take out a Superbowl commercial or high
take out a Superbowl commercial or high
take out a Superbowl commercial or high or a celebrity spokesperson you need
or a celebrity spokesperson you need
or a celebrity spokesperson you need people talking about you having a great
people talking about you having a great
people talking about you having a great product or service isn’t enough you need
product or service isn’t enough you need
product or service isn’t enough you need to make it easy for people to talk about
to make it easy for people to talk about
to make it easy for people to talk about you think about how busy your customers
you think about how busy your customers
you think about how busy your customers are they have opportunities every single
are they have opportunities every single
are they have opportunities every single day to promote you to their colleagues
day to promote you to their colleagues
day to promote you to their colleagues and friends every single day and they
and friends every single day and they
and friends every single day and they don’t why it’s not because they don’t
don’t why it’s not because they don’t
don’t why it’s not because they don’t love your product or service if they
love your product or service if they
love your product or service if they don’t then you need to get to work on
don’t then you need to get to work on
don’t then you need to get to work on improving your offering it’s because you
improving your offering it’s because you
improving your offering it’s because you don’t stand out enough they forget about
don’t stand out enough they forget about
don’t stand out enough they forget about you you’re just okay but when you stand
you you’re just okay but when you stand
you you’re just okay but when you stand for something important something people
for something important something people
for something important something people feel connected to so that people are
feel connected to so that people are
feel connected to so that people are proud to be a part of and you make it
proud to be a part of and you make it
proud to be a part of and you make it easy for them to share because they only
easy for them to share because they only
easy for them to share because they only have to remember one word then referrals
have to remember one word then referrals
have to remember one word then referrals start to flow make your message
start to flow make your message
start to flow make your message difficult boring and unremarkable and
difficult boring and unremarkable and
difficult boring and unremarkable and nobody will talk about you make your
nobody will talk about you make your
nobody will talk about you make your message one word powerful and important
message one word powerful and important
message one word powerful and important and people will be delighted to spread
and people will be delighted to spread
and people will be delighted to spread your message at every possible
your message at every possible
your message at every possible opportunity
”
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