he runs vaynermedia one of the world’s hottest digital agencies his
hottest digital agencies his
hottest digital agencies his single-handedly created a movement to
single-handedly created a movement to
single-handedly created a movement to put the marketing world on snapchat if
put the marketing world on snapchat if
put the marketing world on snapchat if you want to learn how to do well on
you want to learn how to do well on
you want to learn how to do well on snapchat you want to learn from Gary
snapchat you want to learn from Gary
snapchat you want to learn from Gary Vaynerchuk mentor me Gary
hey guys you’re about to watch a clip
hey guys you’re about to watch a clip that I did in 2013 where I kind of
that I did in 2013 where I kind of
that I did in 2013 where I kind of started telling the world of my intent
started telling the world of my intent
started telling the world of my intent or belief in a snapchat you know I also
or belief in a snapchat you know I also
or belief in a snapchat you know I also wrote this article back in 14 about you
wrote this article back in 14 about you
wrote this article back in 14 about you know you disrespecting the ghosts when I
know you disrespecting the ghosts when I
know you disrespecting the ghosts when I think it’s got huge upside I think
think it’s got huge upside I think
think it’s got huge upside I think 2016-2017 are gonna be the years were in
2016-2017 are gonna be the years were in
2016-2017 are gonna be the years were in the marketing world and the business
the marketing world and the business
the marketing world and the business world really recognized what’s actually
world really recognized what’s actually
world really recognized what’s actually happening in snapchat which is snapchat
happening in snapchat which is snapchat
happening in snapchat which is snapchat right this minute is the closest thing
right this minute is the closest thing
right this minute is the closest thing to Facebook 2007 and eight that I’ve
to Facebook 2007 and eight that I’ve
to Facebook 2007 and eight that I’ve seen since then and and I just you know
seen since then and and I just you know
seen since then and and I just you know this is almost like a last ditch effort
this is almost like a last ditch effort
this is almost like a last ditch effort video to try to get you into a place of
video to try to get you into a place of
video to try to get you into a place of like this is gonna happen you need to
like this is gonna happen you need to
like this is gonna happen you need to figure it out there’s a lot of nuances
figure it out there’s a lot of nuances
figure it out there’s a lot of nuances within snapchat you need to get in there
within snapchat you need to get in there
within snapchat you need to get in there become native because it’s going to be a
become native because it’s going to be a
become native because it’s going to be a massively important massively important
massively important massively important
massively important massively important platform platform and will be one to one
platform platform and will be one to one
platform platform and will be one to one I think brands and businesses can send a
I think brands and businesses can send a
I think brands and businesses can send a snap to 10,000 people that are following
snap to 10,000 people that are following
snap to 10,000 people that are following them and then when they open it for
them and then when they open it for
them and then when they open it for those 10 seconds they’re actually paying
those 10 seconds they’re actually paying
those 10 seconds they’re actually paying attention yeah and so what if the snap
attention yeah and so what if the snap
attention yeah and so what if the snap said take a picture screenshot of this
said take a picture screenshot of this
said take a picture screenshot of this and scan at the register for 10% off I
and scan at the register for 10% off I
and scan at the register for 10% off I think people will do things like that or
think people will do things like that or
think people will do things like that or take a snapshot of this and tweeted at
take a snapshot of this and tweeted at
take a snapshot of this and tweeted at me and I’ll give you my ebook for free
me and I’ll give you my ebook for free
me and I’ll give you my ebook for free now you’ve got people putting out tweets
now you’ve got people putting out tweets
now you’ve got people putting out tweets to their community with you on it got it
to their community with you on it got it
to their community with you on it got it so I think there’s a lot of gamification
so I think there’s a lot of gamification
so I think there’s a lot of gamification that can have a snapchat you know why
that can have a snapchat you know why
that can have a snapchat you know why the snapchat forces you to pay attention
the snapchat forces you to pay attention
the snapchat forces you to pay attention email Facebook Twitter we think we can
email Facebook Twitter we think we can
email Facebook Twitter we think we can get back to it don’t we email me I’ll
get back to it don’t we email me I’ll
get back to it don’t we email me I’ll see you again on my screen snapchat you
see you again on my screen snapchat you
see you again on my screen snapchat you know that once you look at it it
know that once you look at it it
know that once you look at it it disappears forever yeah which requires
disappears forever yeah which requires
disappears forever yeah which requires you to actually pay attention yes and so
you to actually pay attention yes and so
you to actually pay attention yes and so what we are all in the business of
what we are all in the business of
what we are all in the business of attention and everybody worries about
attention and everybody worries about
attention and everybody worries about the hot top line how many visitors you
the hot top line how many visitors you
the hot top line how many visitors you have email followers that doesn’t matter
have email followers that doesn’t matter
have email followers that doesn’t matter it matters top line matters but
it matters top line matters but
it matters top line matters but conversion is what matters and snapchat
conversion is what matters and snapchat
conversion is what matters and snapchat focus conversion in my opinion right now
focus conversion in my opinion right now
focus conversion in my opinion right now snapchat is one of the most successful
snapchat is one of the most successful
snapchat is one of the most successful marketing tools for me personally with
marketing tools for me personally with
marketing tools for me personally with my brand everybody worries about win
my brand everybody worries about win
my brand everybody worries about win right like everybody cares about
right like everybody cares about
right like everybody cares about top-line numbers impressions followers
top-line numbers impressions followers
top-line numbers impressions followers people care about dumb data what
people care about dumb data what
people care about dumb data what snapchat is doing everybody is very
snapchat is doing everybody is very
snapchat is doing everybody is very simple it’s not about how many
simple it’s not about how many
simple it’s not about how many impressions you get it’s how much
impressions you get it’s how much
impressions you get it’s how much attention you get I don’t care what
attention you get I don’t care what
attention you get I don’t care what anybody in this room does or watching at
anybody in this room does or watching at
anybody in this room does or watching at home on livestream the number one thing
home on livestream the number one thing
home on livestream the number one thing we all have to do is tell our story to
we all have to do is tell our story to
we all have to do is tell our story to somebody along the path of them making a
somebody along the path of them making a
somebody along the path of them making a decision before you tell your story you
decision before you tell your story you
decision before you tell your story you have to have somebody’s attention and
have to have somebody’s attention and
have to have somebody’s attention and what snapchat does is it gives you the
what snapchat does is it gives you the
what snapchat does is it gives you the attention how do you grow audience on
attention how do you grow audience on
attention how do you grow audience on snapchat yeah so snapchat has no natural
snapchat yeah so snapchat has no natural
snapchat yeah so snapchat has no natural in snapchat app discovery which is thing
in snapchat app discovery which is thing
in snapchat app discovery which is thing with a lot of people’s heads cuz they’re
with a lot of people’s heads cuz they’re
with a lot of people’s heads cuz they’re like what the hell like where is this
like what the hell like where is this
like what the hell like where is this suggested user list where can I search
suggested user list where can I search
suggested user list where can I search how do I run ads like I can’t grow of
how do I run ads like I can’t grow of
how do I run ads like I can’t grow of course you can you grow the old way free
course you can you grow the old way free
course you can you grow the old way free internet apps infrastructure you use
internet apps infrastructure you use
internet apps infrastructure you use other things to grow your business I
other things to grow your business I
other things to grow your business I built this business using a newspaper
built this business using a newspaper
built this business using a newspaper and a radio and other things of that
and a radio and other things of that
and a radio and other things of that nature so the answer is absolutely I
nature so the answer is absolutely I
nature so the answer is absolutely I think he was going there I mean watch my
think he was going there I mean watch my
think he was going there I mean watch my behavior it’s not super complicated I’m
behavior it’s not super complicated I’m
behavior it’s not super complicated I’m using my Twitter my email my facebook my
using my Twitter my email my facebook my
using my Twitter my email my facebook my Instagram to drive awareness towards my
Instagram to drive awareness towards my
Instagram to drive awareness towards my channel I’m hitting up I mean I don’t
channel I’m hitting up I mean I don’t
channel I’m hitting up I mean I don’t think I remember throwing this many
think I remember throwing this many
think I remember throwing this many right hooks outside of a book ask which
right hooks outside of a book ask which
right hooks outside of a book ask which is weird because I’m doing that right
is weird because I’m doing that right
is weird because I’m doing that right now as well
now as well
now as well stopping March 8th go get it I’ve asked
stopping March 8th go get it I’ve asked
stopping March 8th go get it I’ve asked plenty of people when they’ve sent me
plenty of people when they’ve sent me
plenty of people when they’ve sent me emails like oh you’ve really helped my
emails like oh you’ve really helped my
emails like oh you’ve really helped my snapchat
snapchat
snapchat these are historically emails that I
these are historically emails that I
these are historically emails that I would reply to and say thanks have a
would reply to and say thanks have a
would reply to and say thanks have a great day now I’m saying hey and your
great day now I’m saying hey and your
great day now I’m saying hey and your next story shout out my at gary vee
next story shout out my at gary vee
next story shout out my at gary vee handle i’m going in for the ask how
handle i’m going in for the ask how
handle i’m going in for the ask how about the bottom of your email signature
about the bottom of your email signature
about the bottom of your email signature how about your username on instagram go
how about your username on instagram go
how about your username on instagram go look at mine you hack to build awareness
look at mine you hack to build awareness
look at mine you hack to build awareness for it you think about billboards and
for it you think about billboards and
for it you think about billboards and print where there’s no click or
print where there’s no click or
print where there’s no click or permalinks or anything
permalinks or anything
permalinks or anything nature no it’s just awareness drives you
nature no it’s just awareness drives you
nature no it’s just awareness drives you don’t have to move huh it’s got a live
don’t have to move huh it’s got a live
don’t have to move huh it’s got a live angle damn it I was trying to make you
angle damn it I was trying to make you
angle damn it I was trying to make you move know where drew I was very
move know where drew I was very
move know where drew I was very impressed with unity rock we’re a
impressed with unity rock we’re a
impressed with unity rock we’re a drinking kind of that was a standoff
drinking kind of that was a standoff
drinking kind of that was a standoff that you won which it pisses me off
that you won which it pisses me off
that you won which it pisses me off where you drive awareness to your handle
where you drive awareness to your handle
where you drive awareness to your handle so yes any means of awareness I mean
so yes any means of awareness I mean
so yes any means of awareness I mean sooner I’m gonna put a sign in here that
sooner I’m gonna put a sign in here that
sooner I’m gonna put a sign in here that says follow Gary on a snapchat so yes
says follow Gary on a snapchat so yes
says follow Gary on a snapchat so yes that’s the answer using other platforms
that’s the answer using other platforms
that’s the answer using other platforms to drive awareness to get followers from
to drive awareness to get followers from
to drive awareness to get followers from that platform but scalable ones email
that platform but scalable ones email
that platform but scalable ones email signatures your LinkedIn account look at
signatures your LinkedIn account look at
signatures your LinkedIn account look at my Instagram profile things like that
my Instagram profile things like that
my Instagram profile things like that you know I think one of the biggest
you know I think one of the biggest
you know I think one of the biggest mistakes by so many snapchat and YouTube
mistakes by so many snapchat and YouTube
mistakes by so many snapchat and YouTube influencers right now is they want to
influencers right now is they want to
influencers right now is they want to become Hollywood famous because they
become Hollywood famous because they
become Hollywood famous because they grew up where that was the pinnacle and
grew up where that was the pinnacle and
grew up where that was the pinnacle and to me I keep trying to remind them my
to me I keep trying to remind them my
to me I keep trying to remind them my early days with Jerome and Rudy and
early days with Jerome and Rudy and
early days with Jerome and Rudy and Britney for a lot and that whole space
Britney for a lot and that whole space
Britney for a lot and that whole space with the vine influencers that we’re
with the vine influencers that we’re
with the vine influencers that we’re definitely the spark that you’ve watched
definitely the spark that you’ve watched
definitely the spark that you’ve watched the Instagram and snapchat thing very
the Instagram and snapchat thing very
the Instagram and snapchat thing very different than generation of YouTube
different than generation of YouTube
different than generation of YouTube that I grew up with is guys in 2022 in
that I grew up with is guys in 2022 in
that I grew up with is guys in 2022 in 2024 the most famous person is not the
2024 the most famous person is not the
2024 the most famous person is not the person that’s on a TV show on MTV it’s
person that’s on a TV show on MTV it’s
person that’s on a TV show on MTV it’s the person that dominates this which is
the person that dominates this which is
the person that dominates this which is the new television just like being a
the new television just like being a
the new television just like being a cable star wasn’t interesting in the
cable star wasn’t interesting in the
cable star wasn’t interesting in the early 80s but then eventually if you’re
early 80s but then eventually if you’re
early 80s but then eventually if you’re the number one star on an HBO show which
the number one star on an HBO show which
the number one star on an HBO show which to remind everybody you guys are too
to remind everybody you guys are too
to remind everybody you guys are too young for this each P was a chair was a
young for this each P was a chair was a
young for this each P was a chair was a place to go in 1982 and 1984 1986 you
place to go in 1982 and 1984 1986 you
place to go in 1982 and 1984 1986 you were a BC list d-list a flesh nobody
were a BC list d-list a flesh nobody
were a BC list d-list a flesh nobody wanted to be a Netflix star 48 months
wanted to be a Netflix star 48 months
wanted to be a Netflix star 48 months ago nobody now everybody wants to in
ago nobody now everybody wants to in
ago nobody now everybody wants to in Hollywood so first and foremost Aaron I
Hollywood so first and foremost Aaron I
Hollywood so first and foremost Aaron I think that you need to decide what you
think that you need to decide what you
think that you need to decide what you want to happen do you want to get your
want to happen do you want to get your
want to happen do you want to get your art into the world is it about money is
art into the world is it about money is
art into the world is it about money is it about fame and I think you need to
it about fame and I think you need to
it about fame and I think you need to own your vanity because way too many
own your vanity because way too many
own your vanity because way too many people try to bull bit number one number
people try to bull bit number one number
people try to bull bit number one number two you got to go where the attention is
two you got to go where the attention is
two you got to go where the attention is to me enormous emphasis on snapchat and
to me enormous emphasis on snapchat and
to me enormous emphasis on snapchat and YouTube and now look one minute
YouTube and now look one minute
YouTube and now look one minute Instagram videos probably opens up a lot
Instagram videos probably opens up a lot
Instagram videos probably opens up a lot of creativity for a lot of people here
of creativity for a lot of people here
of creativity for a lot of people here and definitely people that are watching
and definitely people that are watching
and definitely people that are watching so that becomes a new thing and look
so that becomes a new thing and look
so that becomes a new thing and look musically actually it’s a question for
musically actually it’s a question for
musically actually it’s a question for me real quick are any of the three of
me real quick are any of the three of
me real quick are any of the three of you playing on musically
you playing on musically
you playing on musically yeah downloaded
yeah downloaded
yeah downloaded they’re uh he’s talked about it a couple
they’re uh he’s talked about it a couple
they’re uh he’s talked about it a couple times have you kind of have you had the
times have you kind of have you had the
times have you kind of have you had the time yet to spend to look at what’s
time yet to spend to look at what’s
time yet to spend to look at what’s going on there little bit yeah and so
going on there little bit yeah and so
going on there little bit yeah and so this is what’s so interesting right a
this is what’s so interesting right a
this is what’s so interesting right a lot of my youtube celebrity friends when
lot of my youtube celebrity friends when
lot of my youtube celebrity friends when vine came along with like a and I’m like
vine came along with like a and I’m like
vine came along with like a and I’m like and I’m like you you came from YouTube
and I’m like you you came from YouTube
and I’m like you you came from YouTube that’s what was just being said five
that’s what was just being said five
that’s what was just being said five minutes ago now then a lot of fun
minutes ago now then a lot of fun
minutes ago now then a lot of fun snapchat came I was selling a lot of
snapchat came I was selling a lot of
snapchat came I was selling a lot of Viners I’m like this thing I’m telling
Viners I’m like this thing I’m telling
Viners I’m like this thing I’m telling you and everything yeah and then of
you and everything yeah and then of
you and everything yeah and then of course now everybody’s there and now
course now everybody’s there and now
course now everybody’s there and now even musically right like snapchat as
even musically right like snapchat as
even musically right like snapchat as it’s at its apex but ironically I think
it’s at its apex but ironically I think
it’s at its apex but ironically I think the snapchatters and if I’m giving you
the snapchatters and if I’m giving you
the snapchatters and if I’m giving you advice right now that go and really go
advice right now that go and really go
advice right now that go and really go all in on musically they’re gonna win
all in on musically they’re gonna win
all in on musically they’re gonna win those junior high people are gonna be
those junior high people are gonna be
those junior high people are gonna be here in 36 months and be like holy
here in 36 months and be like holy
here in 36 months and be like holy that was a good idea or it could go away
that was a good idea or it could go away
that was a good idea or it could go away but much like what happened on vine and
but much like what happened on vine and
but much like what happened on vine and this is such a good learning from vine
this is such a good learning from vine
this is such a good learning from vine and we were talking about vine off as
and we were talking about vine off as
and we were talking about vine off as the rock broke the sound and you know
the rock broke the sound and you know
the rock broke the sound and you know the people that won on vine have been
the people that won on vine have been
the people that won on vine have been able to siphon that attention and be
able to siphon that attention and be
able to siphon that attention and be successful in other platforms not
successful in other platforms not
successful in other platforms not everybody and it exactly not everybody
everybody and it exactly not everybody
everybody and it exactly not everybody because some of them wouldn’t have held
because some of them wouldn’t have held
because some of them wouldn’t have held on vine either because they didn’t have
on vine either because they didn’t have
on vine either because they didn’t have enough talent to be anything more than a
enough talent to be anything more than a
enough talent to be anything more than a few minutes but some were and that’s no
few minutes but some were and that’s no
few minutes but some were and that’s no different than being a really good actor
different than being a really good actor
different than being a really good actor on a hit show on CBS for two seasons and
on a hit show on CBS for two seasons and
on a hit show on CBS for two seasons and then coming back two years later on ABC
then coming back two years later on ABC
then coming back two years later on ABC and siphoning some of that audience and
and siphoning some of that audience and
and siphoning some of that audience and building on that momentum I think that
building on that momentum I think that
building on that momentum I think that people are not practitioners I would
people are not practitioners I would
people are not practitioners I would argue that ninety-five percent of people
argue that ninety-five percent of people
argue that ninety-five percent of people in marketing ninety-five percent of
in marketing ninety-five percent of
in marketing ninety-five percent of people in marketing at digital and
people in marketing at digital and
people in marketing at digital and social agencies on the brands and the
social agencies on the brands and the
social agencies on the brands and the business sides actually don’t know how
business sides actually don’t know how
business sides actually don’t know how snapchat works actually have never went
snapchat works actually have never went
snapchat works actually have never went through all four screens of snapchat to
through all four screens of snapchat to
through all four screens of snapchat to the left to the right twice and the
the left to the right twice and the
the left to the right twice and the camera itself literally have not done
camera itself literally have not done
camera itself literally have not done that literally I would argue that
that literally I would argue that
that literally I would argue that seventy percent of marketers have never
seventy percent of marketers have never
seventy percent of marketers have never touched one of the discover tabs on
touched one of the discover tabs on
touched one of the discover tabs on snapchat because they are just not
snapchat because they are just not
snapchat because they are just not practitioners and snapchat has a context
practitioners and snapchat has a context
practitioners and snapchat has a context and a cadence and a system that is not
and a cadence and a system that is not
and a cadence and a system that is not native to a lot of people because it’s
native to a lot of people because it’s
native to a lot of people because it’s left-to-right not up and down like all
left-to-right not up and down like all
left-to-right not up and down like all the other apps and so there’s some
the other apps and so there’s some
the other apps and so there’s some learning like it actually takes four to
learning like it actually takes four to
learning like it actually takes four to five minutes of thought and energy to
five minutes of thought and energy to
five minutes of thought and energy to really understand how snapchat works if
really understand how snapchat works if
really understand how snapchat works if you’ve never used it before and that’s
you’ve never used it before and that’s
you’ve never used it before and that’s about four to five minutes worth of
about four to five minutes worth of
about four to five minutes worth of actual practitioner ship that most
actual practitioner ship that most
actual practitioner ship that most people don’t apply they like the
people don’t apply they like the
people don’t apply they like the headline read that
headline read that
headline read that the kids send sex pictures to each other
the kids send sex pictures to each other
the kids send sex pictures to each other and they like to be old white men even
and they like to be old white men even
and they like to be old white men even if they’re not old white men right
if they’re not old white men right
if they’re not old white men right plenty of 23 year-old hispanica women
plenty of 23 year-old hispanica women
plenty of 23 year-old hispanica women acting like old white men cuz they’re
acting like old white men cuz they’re
acting like old white men cuz they’re not practicing or slang term old white
not practicing or slang term old white
not practicing or slang term old white men – like you suck like you’re not
men – like you suck like you’re not
men – like you suck like you’re not putting in the work you’re tired you’re
putting in the work you’re tired you’re
putting in the work you’re tired you’re not innovating you stink you stink you
not innovating you stink you stink you
not innovating you stink you stink you stink and so why do I think people are
stink and so why do I think people are
stink and so why do I think people are scared of snapchat because they stink
scared of snapchat because they stink
scared of snapchat because they stink because most people suck at marketing
because most people suck at marketing
because most people suck at marketing most people just want to do what they’ve
most people just want to do what they’ve
most people just want to do what they’ve already known they don’t evolve I wake
already known they don’t evolve I wake
already known they don’t evolve I wake up every morning of my life trying to
up every morning of my life trying to
up every morning of my life trying to put myself out of business because it’s
put myself out of business because it’s
put myself out of business because it’s a lot better to do that than have
a lot better to do that than have
a lot better to do that than have somebody else do it for me and that’s
somebody else do it for me and that’s
somebody else do it for me and that’s how I live and that’s how I’m gonna live
how I live and that’s how I’m gonna live
how I live and that’s how I’m gonna live until I’m an old white man acting like a
until I’m an old white man acting like a
until I’m an old white man acting like a 14 year old chick right cuz that’s just
14 year old chick right cuz that’s just
14 year old chick right cuz that’s just the way I’m gonna roll I think a lot of
the way I’m gonna roll I think a lot of
the way I’m gonna roll I think a lot of brands are gonna go for the lowest
brands are gonna go for the lowest
brands are gonna go for the lowest common denominator which is they’re
common denominator which is they’re
common denominator which is they’re gonna run contests or follow us on you
gonna run contests or follow us on you
gonna run contests or follow us on you know on snapchat and blah blah blah will
know on snapchat and blah blah blah will
know on snapchat and blah blah blah will happen and you can win a free trip or
happen and you can win a free trip or
happen and you can win a free trip or free this or dadada what I think the
free this or dadada what I think the
free this or dadada what I think the right thing to do is make an incredible
right thing to do is make an incredible
right thing to do is make an incredible story and then download a piece of it
story and then download a piece of it
story and then download a piece of it right and then upload it on your other
right and then upload it on your other
right and then upload it on your other channels so that when people see it in a
channels so that when people see it in a
channels so that when people see it in a tweet or in a Facebook post or an
tweet or in a Facebook post or an
tweet or in a Facebook post or an Instagram 15 second clip they get so
Instagram 15 second clip they get so
Instagram 15 second clip they get so excited about well what else is there it
excited about well what else is there it
excited about well what else is there it compels them to go follow it the content
compels them to go follow it the content
compels them to go follow it the content is always king you know we say the
is always king you know we say the
is always king you know we say the marketing all the time it’s super cliche
marketing all the time it’s super cliche
marketing all the time it’s super cliche the problem is most people don’t execute
the problem is most people don’t execute
the problem is most people don’t execute on it and so instead of doing a cheap
on it and so instead of doing a cheap
on it and so instead of doing a cheap move just to get as many views on your
move just to get as many views on your
move just to get as many views on your story as possible by giving stuff away
story as possible by giving stuff away
story as possible by giving stuff away or incentivizing it I say make great
or incentivizing it I say make great
or incentivizing it I say make great quality content use your other social
quality content use your other social
quality content use your other social vehicles and other digital and even
vehicles and other digital and even
vehicles and other digital and even traditional vehicles to share that
traditional vehicles to share that
traditional vehicles to share that content and then compel people to come
content and then compel people to come
content and then compel people to come and watch hey Gary Vaynerchuk jld here
and watch hey Gary Vaynerchuk jld here
and watch hey Gary Vaynerchuk jld here and I have a question for you about
and I have a question for you about
and I have a question for you about snapchat because of you I’ve been
snapchat because of you I’ve been
snapchat because of you I’ve been snapping my face off and loving every
snapping my face off and loving every
snapping my face off and loving every second of it d-roc at John Lee Dumas and
second of it d-roc at John Lee Dumas and
second of it d-roc at John Lee Dumas and I would love for you to share with us
I would love for you to share with us
I would love for you to share with us how do we grow our snapchat followers
how do we grow our snapchat followers
how do we grow our snapchat followers you’ve answered this question before I
you’ve answered this question before I
you’ve answered this question before I haven’t loved any of your answers if you
haven’t loved any of your answers if you
haven’t loved any of your answers if you could go deep let’s break it down we’re
could go deep let’s break it down we’re
could go deep let’s break it down we’re vaynernation
vaynernation
vaynernation how do we grow our snapchat
how do we grow our snapchat
how do we grow our snapchat all jld wants to grow his base jld
all jld wants to grow his base jld
all jld wants to grow his base jld excited I think I’m actually going on
excited I think I’m actually going on
excited I think I’m actually going on your podcast today which she’ll probably
your podcast today which she’ll probably
your podcast today which she’ll probably air as the book comes out myths later in
air as the book comes out myths later in
air as the book comes out myths later in my day Joe they listen I’m sorry that
my day Joe they listen I’m sorry that
my day Joe they listen I’m sorry that I’m not giving you a good answer the
I’m not giving you a good answer the
I’m not giving you a good answer the answer is you have to use every other
answer is you have to use every other
answer is you have to use every other channel it’s using every other channel
channel it’s using every other channel
channel it’s using every other channel and it’s hacking you’re doing it right
and it’s hacking you’re doing it right
and it’s hacking you’re doing it right now you threw up your snapcode because
now you threw up your snapcode because
now you threw up your snapcode because you’re hoping a bunch of people in the
you’re hoping a bunch of people in the
you’re hoping a bunch of people in the vaynernation stop it
vaynernation stop it
vaynernation stop it take a picture of it and add you as a
take a picture of it and add you as a
take a picture of it and add you as a friend you’re doing exactly the right
friend you’re doing exactly the right
friend you’re doing exactly the right thing which is you’ve got to use other
thing which is you’ve got to use other
thing which is you’ve got to use other people’s platforms and other you know I
people’s platforms and other you know I
people’s platforms and other you know I collaborating like literally emailing
collaborating like literally emailing
collaborating like literally emailing everybody that you know or messaging
everybody that you know or messaging
everybody that you know or messaging them on Instagram if they have big
them on Instagram if they have big
them on Instagram if they have big instagrams assuming that that that means
instagrams assuming that that that means
instagrams assuming that that that means they have some sort of community on
they have some sort of community on
they have some sort of community on snapchat and saying hey how do I take
snapchat and saying hey how do I take
snapchat and saying hey how do I take over your channel how do I give me a
over your channel how do I give me a
over your channel how do I give me a shout out I mean it’s literally
shout out I mean it’s literally
shout out I mean it’s literally endorsements on other people’s snapchat
endorsements on other people’s snapchat
endorsements on other people’s snapchat or you I mean listen man make your
or you I mean listen man make your
or you I mean listen man make your podcast over the next six seven weeks
podcast over the next six seven weeks
podcast over the next six seven weeks pounding snapchat interview people about
pounding snapchat interview people about
pounding snapchat interview people about snapchat interview snapchat executives
snapchat interview snapchat executives
snapchat interview snapchat executives make your world about snapchat I’ve won
make your world about snapchat I’ve won
make your world about snapchat I’ve won because I branded you’re looking for a
because I branded you’re looking for a
because I branded you’re looking for a tactic you’re looking for a sales tactic
tactic you’re looking for a sales tactic
tactic you’re looking for a sales tactic write a transaction oh go do this by
write a transaction oh go do this by
write a transaction oh go do this by this search term did the big right like
this search term did the big right like
this search term did the big right like you’re looking for that you’re looking
you’re looking for that you’re looking
you’re looking for that you’re looking for maybe you should buy the longtail
for maybe you should buy the longtail
for maybe you should buy the longtail term on Google as a google adword that
term on Google as a google adword that
term on Google as a google adword that says who should I follow on snapchat and
says who should I follow on snapchat and
says who should I follow on snapchat and then maybe you’re the first result that
then maybe you’re the first result that
then maybe you’re the first result that you paid for it it’s me follow me
you paid for it it’s me follow me
you paid for it it’s me follow me right that will work probably cost a
right that will work probably cost a
right that will work probably cost a buck or two per follower and that might
buck or two per follower and that might
buck or two per follower and that might work but I’m doing it in marketing and
work but I’m doing it in marketing and
work but I’m doing it in marketing and branding by being about it about it
branding by being about it about it
branding by being about it about it right by being about it and by talking
right by being about it and by talking
right by being about it and by talking about it and by being out there people
about it and by being out there people
about it and by being out there people are picking up on that behavior they’re
are picking up on that behavior they’re
are picking up on that behavior they’re writing about me being in there and yes
writing about me being in there and yes
writing about me being in there and yes I sit at a high level in marketing but
I sit at a high level in marketing but
I sit at a high level in marketing but there’s a lot of people DJ Khaled wasn’t
there’s a lot of people DJ Khaled wasn’t
there’s a lot of people DJ Khaled wasn’t he was a DJ he went all about it now
he was a DJ he went all about it now
he was a DJ he went all about it now people give them exposure right now
people give them exposure right now
people give them exposure right now because there’s no functionality within
because there’s no functionality within
because there’s no functionality within snapchat to growth hack or pay for ad
snapchat to growth hack or pay for ad
snapchat to growth hack or pay for ad spend or any other functionality to
spend or any other functionality to
spend or any other functionality to build your user base you have to win on
build your user base you have to win on
build your user base you have to win on marketing not on sales jld there’s too
marketing not on sales jld there’s too
marketing not on sales jld there’s too many people in 2016 that have become
many people in 2016 that have become
many people in 2016 that have become internet marketers and it’s all about
internet marketers and it’s all about
internet marketers and it’s all about arbitrage Facebook ads Pinterest ads
arbitrage Facebook ads Pinterest ads
arbitrage Facebook ads Pinterest ads Google AdWords affiliate marketing email
Google AdWords affiliate marketing email
Google AdWords affiliate marketing email marketing landing page optimization it’s
marketing landing page optimization it’s
marketing landing page optimization it’s all about tactics it’s not about
all about tactics it’s not about
all about tactics it’s not about marketing and religion
marketing and religion
marketing and religion I’ve done so well on snapchat is I’m a
I’ve done so well on snapchat is I’m a
I’ve done so well on snapchat is I’m a marketer right I don’t want my brand
marketer right I don’t want my brand
marketer right I don’t want my brand marketing not just transactional
marketing not just transactional
marketing not just transactional couponing and Google AdWords I fill
couponing and Google AdWords I fill
couponing and Google AdWords I fill myself in in marketing coming I built
myself in in marketing coming I built
myself in in marketing coming I built myself in marketing by building my brand
myself in marketing by building my brand
myself in marketing by building my brand and that’s trickle down it’s not just
and that’s trickle down it’s not just
and that’s trickle down it’s not just transactional I sell a lot more books
transactional I sell a lot more books
transactional I sell a lot more books than a lot of people because it’s not
than a lot of people because it’s not
than a lot of people because it’s not the tactics it’s the overall brand it’s
the tactics it’s the overall brand it’s
the tactics it’s the overall brand it’s really the thesis of jabs are jab right
really the thesis of jabs are jab right
really the thesis of jabs are jab right hook those jabs are branding I’m
hook those jabs are branding I’m
hook those jabs are branding I’m bringing value and so there’s tactics
bringing value and so there’s tactics
bringing value and so there’s tactics like you just did it’s jld but there’s
like you just did it’s jld but there’s
like you just did it’s jld but there’s also branding and you have a platform
also branding and you have a platform
also branding and you have a platform you have a successful podcast make your
you have a successful podcast make your
you have a successful podcast make your content about that and then there’s a
content about that and then there’s a
content about that and then there’s a lot of tactics like I mentioned earlier
lot of tactics like I mentioned earlier
lot of tactics like I mentioned earlier in this rant as I wove some tactics in
in this rant as I wove some tactics in
in this rant as I wove some tactics in there for you but you’ve got a level up
there for you but you’ve got a level up
there for you but you’ve got a level up you’re thinking bro I’m not kidding you
you’re thinking bro I’m not kidding you
you’re thinking bro I’m not kidding you know you’re gonna rise I’m gonna rise
know you’re gonna rise I’m gonna rise
know you’re gonna rise I’m gonna rise right back you got to think marketing
right back you got to think marketing
right back you got to think marketing versus you know you’re more than welcome
versus you know you’re more than welcome
versus you know you’re more than welcome to go out and do guest blog posts on a
to go out and do guest blog posts on a
to go out and do guest blog posts on a ton of business sites about why you
ton of business sites about why you
ton of business sites about why you think snapchats important and now you
think snapchats important and now you
think snapchats important and now you show up in a lot of distributed places
show up in a lot of distributed places
show up in a lot of distributed places with a call to action to o-p-s by the
with a call to action to o-p-s by the
with a call to action to o-p-s by the way follow me on snapchat so there’s a
way follow me on snapchat so there’s a
way follow me on snapchat so there’s a lot you know you may not like the
lot you know you may not like the
lot you know you may not like the answers because you may not want to do
answers because you may not want to do
answers because you may not want to do them or you might not like this answer
them or you might not like this answer
them or you might not like this answer because marketing is a lot harder than a
because marketing is a lot harder than a
because marketing is a lot harder than a growth hack or an execution it doesn’t
growth hack or an execution it doesn’t
growth hack or an execution it doesn’t take away from the fact that it’s the
take away from the fact that it’s the
take away from the fact that it’s the answer the reason so many people are
answer the reason so many people are
answer the reason so many people are asking me how to build a base is because
asking me how to build a base is because
asking me how to build a base is because it’s not easy because it’s branding and
it’s not easy because it’s branding and
it’s not easy because it’s branding and marketing not sales and transactional
marketing not sales and transactional
marketing not sales and transactional I’m excited right now because I was
I’m excited right now because I was
I’m excited right now because I was actually a very important answer to a
actually a very important answer to a
actually a very important answer to a lot of questions that have going on for
lot of questions that have going on for
lot of questions that have going on for a long time too many people here are
a long time too many people here are
a long time too many people here are playing checkers when the game is really
playing checkers when the game is really
playing checkers when the game is really chess branding and marketing is
chess branding and marketing is
chess branding and marketing is different than transactional affiliate
different than transactional affiliate
different than transactional affiliate it’s math versus branding it’s quant
it’s math versus branding it’s quant
it’s math versus branding it’s quant purses quoi snapchat isn’t branding in
purses quoi snapchat isn’t branding in
purses quoi snapchat isn’t branding in qua world and that’s just too hard for
qua world and that’s just too hard for
qua world and that’s just too hard for most of you Gary how on earth do you
most of you Gary how on earth do you
most of you Gary how on earth do you measure your progress on snapchat Abdul
measure your progress on snapchat Abdul
measure your progress on snapchat Abdul that’s very easy it’s called how many
that’s very easy it’s called how many
that’s very easy it’s called how many views are you getting on your stories a
views are you getting on your stories a
views are you getting on your stories a week ago I was getting three thousand
week ago I was getting three thousand
week ago I was getting three thousand views now I’m getting 20,000 views on
views now I’m getting 20,000 views on
views now I’m getting 20,000 views on making progress
okay making progress Abdul we’re making
okay making progress Abdul we’re making progress Abdul I think you brought more
progress Abdul I think you brought more
progress Abdul I think you brought more people on the snapchat then you are the
people on the snapchat then you are the
people on the snapchat then you are the snapchat marketing maven I always had a
snapchat marketing maven I always had a
snapchat marketing maven I always had a challenge with with stuff that just
challenge with with stuff that just
challenge with with stuff that just disappears I like creating stuff that
disappears I like creating stuff that
disappears I like creating stuff that lives forever like you mention at the
lives forever like you mention at the
lives forever like you mention at the top of the show that you know 10 years
top of the show that you know 10 years
top of the show that you know 10 years people will still come back and watch
people will still come back and watch
people will still come back and watch this video I hate the idea of creating
this video I hate the idea of creating
this video I hate the idea of creating something and then poof it’s gone like
something and then poof it’s gone like
something and then poof it’s gone like the street artist writing something down
the street artist writing something down
the street artist writing something down and then the rain washes it away am i
and then the rain washes it away am i
and then the rain washes it away am i seeing it wrong or it’s just ok so
seeing it wrong or it’s just ok so
seeing it wrong or it’s just ok so what’s what’s I guess I think it’s there
what’s what’s I guess I think it’s there
what’s what’s I guess I think it’s there but I want like the left lasting stuff
but I want like the left lasting stuff
but I want like the left lasting stuff well good do both you can download the
well good do both you can download the
well good do both you can download the stories and upload them like you can do
stories and upload them like you can do
stories and upload them like you can do a ton of things and sure yeah I mean
a ton of things and sure yeah I mean
a ton of things and sure yeah I mean every conversation you’ve ever had in
every conversation you’ve ever had in
every conversation you’ve ever had in life disappears sure mode most
life disappears sure mode most
life disappears sure mode most television pre DVR all television pre
television pre DVR all television pre
television pre DVR all television pre DVR days it’s like yeah I mean I think
DVR days it’s like yeah I mean I think
DVR days it’s like yeah I mean I think got and by the way not everything has to
got and by the way not everything has to
got and by the way not everything has to do the same thing and most of all the
do the same thing and most of all the
do the same thing and most of all the value of that attention is extreme you
value of that attention is extreme you
value of that attention is extreme you know like people are just gonna be there
know like people are just gonna be there
know like people are just gonna be there it’s just gonna happen you know I’m a
it’s just gonna happen you know I’m a
it’s just gonna happen you know I’m a very big believer of like look whether I
very big believer of like look whether I
very big believer of like look whether I like it or not it’s gonna be and so you
like it or not it’s gonna be and so you
like it or not it’s gonna be and so you know I forgot you that is building his
know I forgot you that is building his
know I forgot you that is building his brand as a curator of content and I and
brand as a curator of content and I and
brand as a curator of content and I and excuse me if I’m wrong with that that’s
excuse me if I’m wrong with that that’s
excuse me if I’m wrong with that that’s just kind of how I see it from afar so
just kind of how I see it from afar so
just kind of how I see it from afar so far like I don’t see how I don’t see how
far like I don’t see how I don’t see how
far like I don’t see how I don’t see how how you can’t afford in my opinion to
how you can’t afford in my opinion to
how you can’t afford in my opinion to punt snapchat it’s gonna be too big so
punt snapchat it’s gonna be too big so
punt snapchat it’s gonna be too big so so to me it starts with that religion
so to me it starts with that religion
so to me it starts with that religion right like if you fully believe that
right like if you fully believe that
right like if you fully believe that great you know if you fully believe that
great you know if you fully believe that
great you know if you fully believe that then that alone in itself but yeah I
then that alone in itself but yeah I
then that alone in itself but yeah I mean like I mean I think it’s kind of
mean like I mean I think it’s kind of
mean like I mean I think it’s kind of cool oh sorry man I don’t know what’s
cool oh sorry man I don’t know what’s
cool oh sorry man I don’t know what’s going on hello good night you okay cool
going on hello good night you okay cool
going on hello good night you okay cool you know I I think that um I think that
you know I I think that um I think that
you know I I think that um I think that there’s gonna be different genres of
there’s gonna be different genres of
there’s gonna be different genres of ways to communicate and and if snapchat
ways to communicate and and if snapchat
ways to communicate and and if snapchat doesn’t work for you that’s fine but I’m
doesn’t work for you that’s fine but I’m
doesn’t work for you that’s fine but I’m telling you like a homie like just don’t
telling you like a homie like just don’t
telling you like a homie like just don’t disrespect it cuz it’s gonna be a beast
disrespect it cuz it’s gonna be a beast
disrespect it cuz it’s gonna be a beast okay I’m yeah I get it I’m also not huge
okay I’m yeah I get it I’m also not huge
okay I’m yeah I get it I’m also not huge on Instagram or doing a ton on Twitter
on Instagram or doing a ton on Twitter
on Instagram or doing a ton on Twitter or Facebook a lot I just hate the
or Facebook a lot I just hate the
or Facebook a lot I just hate the business of things disappearing I want
business of things disappearing I want
business of things disappearing I want the stuff I make to last forever
the stuff I make to last forever
the stuff I make to last forever well Instagram you you making one minute
well Instagram you you making one minute
well Instagram you you making one minute versions for Instagram and being smart
versions for Instagram and being smart
versions for Instagram and being smart about hashtags would blow up your okay
about hashtags would blow up your okay
about hashtags would blow up your okay good advice write it down and you know
good advice write it down and you know
good advice write it down and you know the good thing about advice is like look
the good thing about advice is like look
the good thing about advice is like look you don’t have to you’ve got like I
you don’t have to you’ve got like I
you don’t have to you’ve got like I always think that people need like
always think that people need like
always think that people need like people give me advice all the time I
people give me advice all the time I
people give me advice all the time I completely disregard it like you do you
completely disregard it like you do you
completely disregard it like you do you but like that’s one man’s point of view
but like that’s one man’s point of view
but like that’s one man’s point of view you know thank you guys so much for
you know thank you guys so much for
you know thank you guys so much for watching
watching
watching I made them mentor me series because I
I made them mentor me series because I
I made them mentor me series because I wanted you to be able to hang out with
wanted you to be able to hang out with
wanted you to be able to hang out with people who’ve done a lot more and
people who’ve done a lot more and
people who’ve done a lot more and hopefully by hanging around those people
hopefully by hanging around those people
hopefully by hanging around those people just a little bit more some extra there
just a little bit more some extra there
just a little bit more some extra there magic pixie dust rubs off on you and
magic pixie dust rubs off on you and
magic pixie dust rubs off on you and starts to change the way you think you
starts to change the way you think you
starts to change the way you think you act you behave so hopefully you enjoyed
act you behave so hopefully you enjoyed
act you behave so hopefully you enjoyed this video I’d love to know what you
this video I’d love to know what you
this video I’d love to know what you think of it if you want to leave it in
think of it if you want to leave it in
think of it if you want to leave it in the comments below and if you have a
the comments below and if you have a
the comments below and if you have a snapchat ID that you’d like to promote
snapchat ID that you’d like to promote
snapchat ID that you’d like to promote or question about snapchat or want to
or question about snapchat or want to
or question about snapchat or want to tell people how you’re using chap chat
tell people how you’re using chap chat
tell people how you’re using chap chat your experiences leave it in the
your experiences leave it in the
your experiences leave it in the comments below and I will join a
comments below and I will join a
comments below and I will join a discussion thank you so much for
discussion thank you so much for
discussion thank you so much for watching continue to believe and I’ll
watching continue to believe and I’ll
watching continue to believe and I’ll see you soon
”
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