hi I’m Evan Carmichael welcome to the edition of ask Evan today
welcome to the edition of ask Evan today
welcome to the edition of ask Evan today I’m going to answer a question from one
I’m going to answer a question from one
I’m going to answer a question from one of our forum readers wrote in asking
of our forum readers wrote in asking
of our forum readers wrote in asking about fundraising so the question is how
about fundraising so the question is how
about fundraising so the question is how everyone I’m looking for fundraising
everyone I’m looking for fundraising
everyone I’m looking for fundraising ideas for nonprofits I know I can learn
ideas for nonprofits I know I can learn
ideas for nonprofits I know I can learn a lot thanks for the question
a lot thanks for the question
a lot thanks for the question to quickly answer it for you and I’ve
to quickly answer it for you and I’ve
to quickly answer it for you and I’ve been on boards of nonprofit and charity
been on boards of nonprofit and charity
been on boards of nonprofit and charity organizations in the past it can be
organizations in the past it can be
organizations in the past it can be really tough you know everybody’s asking
really tough you know everybody’s asking
really tough you know everybody’s asking for donations and you have to separate
for donations and you have to separate
for donations and you have to separate yourself from everybody else so I don’t
yourself from everybody else so I don’t
yourself from everybody else so I don’t know what what your nonprofit is doing
know what what your nonprofit is doing
know what what your nonprofit is doing but you have to really find a way to
but you have to really find a way to
but you have to really find a way to tell your story and a lot of the times
tell your story and a lot of the times
tell your story and a lot of the times the people who are in charity work and
the people who are in charity work and
the people who are in charity work and nonprofit are not great marketers and
nonprofit are not great marketers and
nonprofit are not great marketers and are not great at telling their stories
are not great at telling their stories
are not great at telling their stories and the ones who raise the most money
and the ones who raise the most money
and the ones who raise the most money are the ones who do a good job of
are the ones who do a good job of
are the ones who do a good job of telling their stories so I don’t how
telling their stories so I don’t how
telling their stories so I don’t how much money you’re trying to raise or
much money you’re trying to raise or
much money you’re trying to raise or again what it is that you do but you
again what it is that you do but you
again what it is that you do but you have to create an emotional connection
have to create an emotional connection
have to create an emotional connection with people who can potentially give you
with people who can potentially give you
with people who can potentially give you money so what are you trying to raise
money so what are you trying to raise
money so what are you trying to raise the money for and how can you tie that
the money for and how can you tie that
the money for and how can you tie that home to a personal story of somebody and
home to a personal story of somebody and
home to a personal story of somebody and draw me in and make me want to care
draw me in and make me want to care
draw me in and make me want to care about this right we’re bombarded all day
about this right we’re bombarded all day
about this right we’re bombarded all day with tons of different messages and so
with tons of different messages and so
with tons of different messages and so to make somebody stop and take ten
to make somebody stop and take ten
to make somebody stop and take ten minutes out of their day to watch a
minutes out of their day to watch a
minutes out of their day to watch a video or to go to your website and read
video or to go to your website and read
video or to go to your website and read your story it’s got to be compelling
your story it’s got to be compelling
your story it’s got to be compelling right so don’t just say what you do
right so don’t just say what you do
right so don’t just say what you do explain how you do it and show the
explain how you do it and show the
explain how you do it and show the people who you’re helping so you know
people who you’re helping so you know
people who you’re helping so you know smiling people have their testimonials
smiling people have their testimonials
smiling people have their testimonials explain the importance of what it is
explain the importance of what it is
explain the importance of what it is that you’re doing so that’s number one
that you’re doing so that’s number one
that you’re doing so that’s number one for any marketing that you do for any
for any marketing that you do for any
for any marketing that you do for any awareness if somebody’s hitting your
awareness if somebody’s hitting your
awareness if somebody’s hitting your website they see a brochure they see a
website they see a brochure they see a
website they see a brochure they see a flyer it’s got to have a strong
flyer it’s got to have a strong
flyer it’s got to have a strong emotional immediate impact with the
emotional immediate impact with the
emotional immediate impact with the person to make them care and want to at
person to make them care and want to at
person to make them care and want to at least find out a little bit more about
least find out a little bit more about
least find out a little bit more about what you’re doing number one the second
what you’re doing number one the second
what you’re doing number one the second thing is I try to get people involved in
thing is I try to get people involved in
thing is I try to get people involved in the organization who have some
the organization who have some
the organization who have some connection so when I was on the board of
connection so when I was on the board of
connection so when I was on the board of Junior Achievement part of what we did
Junior Achievement part of what we did
Junior Achievement part of what we did was raise funds through our own
was raise funds through our own
was raise funds through our own so you’re bringing on people who can
so you’re bringing on people who can
so you’re bringing on people who can help not just with their volunteer time
help not just with their volunteer time
help not just with their volunteer time but can also help raise money either
but can also help raise money either
but can also help raise money either personally or through their friends so
personally or through their friends so
personally or through their friends so often they’ll have events if it’s a
often they’ll have events if it’s a
often they’ll have events if it’s a dinner or golf tournament or something
dinner or golf tournament or something
dinner or golf tournament or something fun where you can try to get corporate
fun where you can try to get corporate
fun where you can try to get corporate sponsors but also the people who are
sponsors but also the people who are
sponsors but also the people who are involved try to line up their own you
involved try to line up their own you
involved try to line up their own you know sponsors of their own connections
know sponsors of their own connections
know sponsors of their own connections to be able to buy some of the spots so
to be able to buy some of the spots so
to be able to buy some of the spots so you want to try to create a Board of
you want to try to create a Board of
you want to try to create a Board of Advisors or board of directors who can
Advisors or board of directors who can
Advisors or board of directors who can also not just give you advice and can
also not just give you advice and can
also not just give you advice and can work hard and be volunteers but can also
work hard and be volunteers but can also
work hard and be volunteers but can also provide you with financial support and
provide you with financial support and
provide you with financial support and connections to financial support so the
connections to financial support so the
connections to financial support so the most successful charities and nonprofits
most successful charities and nonprofits
most successful charities and nonprofits again are the ones who have a good board
again are the ones who have a good board
again are the ones who have a good board of advisers or directors who are
of advisers or directors who are
of advisers or directors who are actively involved committing their time
actively involved committing their time
actively involved committing their time but also committing their dollars and
but also committing their dollars and
but also committing their dollars and getting their friends involved as well
getting their friends involved as well
getting their friends involved as well so along with telling your story and
so along with telling your story and
so along with telling your story and along with getting the people involved
along with getting the people involved
along with getting the people involved the last thing I would think of is
the last thing I would think of is
the last thing I would think of is really have a clear vision for what you
really have a clear vision for what you
really have a clear vision for what you want to accomplish so what is it that
want to accomplish so what is it that
want to accomplish so what is it that you’re trying to do and how does the
you’re trying to do and how does the
you’re trying to do and how does the world gonna be better because of it
world gonna be better because of it
world gonna be better because of it right so as much as possible you want to
right so as much as possible you want to
right so as much as possible you want to tie people into that vision and get them
tie people into that vision and get them
tie people into that vision and get them excited about the new world that you’re
excited about the new world that you’re
excited about the new world that you’re going to be able to create if they help
going to be able to create if they help
going to be able to create if they help you with ABC right so there are that
you with ABC right so there are that
you with ABC right so there are that many visions that are easy to get
many visions that are easy to get
many visions that are easy to get excited about right and again people are
excited about right and again people are
excited about right and again people are bombarded with messaging so if you give
bombarded with messaging so if you give
bombarded with messaging so if you give them something that genuinely they can
them something that genuinely they can
them something that genuinely they can get excited about and and you know be
get excited about and and you know be
get excited about and and you know be really happy about then they are more
really happy about then they are more
really happy about then they are more likely to get involved with you so what
likely to get involved with you so what
likely to get involved with you so what is the world that you want to create and
is the world that you want to create and
is the world that you want to create and it might be a massive vision I don’t
it might be a massive vision I don’t
it might be a massive vision I don’t know what the nonprofit again is about
know what the nonprofit again is about
know what the nonprofit again is about it could be a local community vision
it could be a local community vision
it could be a local community vision it’s fine as long as you have a clear
it’s fine as long as you have a clear
it’s fine as long as you have a clear vision for what you want to do number of
vision for what you want to do number of
vision for what you want to do number of people help something you want to build
people help something you want to build
people help something you want to build all the benefits attached to that the
all the benefits attached to that the
all the benefits attached to that the more you have a clearly defined vision
more you have a clearly defined vision
more you have a clearly defined vision that gets people excited the easier is
that gets people excited the easier is
that gets people excited the easier is going to be they get people to come on
going to be they get people to come on
going to be they get people to come on board and help them
board and help them
board and help them so hopefully those ideas helped you if
so hopefully those ideas helped you if
so hopefully those ideas helped you if you liked the video please give it a
you liked the video please give it a
you liked the video please give it a thumbs up but makes gonna do more for
thumbs up but makes gonna do more for
thumbs up but makes gonna do more for you and if you have a question about
you and if you have a question about
you and if you have a question about this video you have a comment of your
this video you have a comment of your
this video you have a comment of your own or question about your own business
own or question about your own business
own or question about your own business I’d love to hear from you if you want to
I’d love to hear from you if you want to
I’d love to hear from you if you want to leave it in the comment section below I
leave it in the comment section below I
leave it in the comment section below I always read those I appreciate them and
always read those I appreciate them and
always read those I appreciate them and I really like seeing them come in so
I really like seeing them come in so
I really like seeing them come in so thank you and you’ll see you on the next
thank you and you’ll see you on the next
thank you and you’ll see you on the next episode
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