for top mobile marketing tips for law firms the legal industry can be highly
firms the legal industry can be highly
firms the legal industry can be highly competitive making marketing one of the
competitive making marketing one of the
competitive making marketing one of the most critical elements of success for
most critical elements of success for
most critical elements of success for your law firm what that marketing should
your law firm what that marketing should
your law firm what that marketing should entail has evolved greatly over the
entail has evolved greatly over the
entail has evolved greatly over the years today’s legal marketing programs
years today’s legal marketing programs
years today’s legal marketing programs must integrate activities specifically
must integrate activities specifically
must integrate activities specifically targeted to reach and accommodate mobile
targeted to reach and accommodate mobile
targeted to reach and accommodate mobile users this includes people on tablets as
users this includes people on tablets as
users this includes people on tablets as well as smartphones ignoring these
well as smartphones ignoring these
well as smartphones ignoring these audiences will lead to disappointing
audiences will lead to disappointing
audiences will lead to disappointing results so what exactly is mobile
results so what exactly is mobile
results so what exactly is mobile marketing and what makes sense for your
marketing and what makes sense for your
marketing and what makes sense for your firm the following are four recommended
firm the following are four recommended
firm the following are four recommended mobile marketing activities that we
mobile marketing activities that we
mobile marketing activities that we think fit that bill number one ensure
think fit that bill number one ensure
think fit that bill number one ensure responsive site design first and
responsive site design first and
responsive site design first and foremost you must ensure that your
foremost you must ensure that your
foremost you must ensure that your website displays and operates seamlessly
website displays and operates seamlessly
website displays and operates seamlessly and fully on any mobile device do not
and fully on any mobile device do not
and fully on any mobile device do not force visitors to scroll side to side or
force visitors to scroll side to side or
force visitors to scroll side to side or show them flash elements that cannot
show them flash elements that cannot
show them flash elements that cannot play on their phones these experiences
play on their phones these experiences
play on their phones these experiences will create quick results for sure but
will create quick results for sure but
will create quick results for sure but those results will not be the ones you
those results will not be the ones you
those results will not be the ones you want people will simply leave your site
want people will simply leave your site
want people will simply leave your site and move on to your competitors site
and move on to your competitors site
and move on to your competitors site number to optimize your site for local
number to optimize your site for local
number to optimize your site for local search you know that location matters to
search you know that location matters to
search you know that location matters to your clients when they are seeking legal
your clients when they are seeking legal
your clients when they are seeking legal representation you must ensure that your
representation you must ensure that your
representation you must ensure that your site and SEO efforts are set up to
site and SEO efforts are set up to
site and SEO efforts are set up to capitalize on your location this
capitalize on your location this
capitalize on your location this encompasses simple things like adding
encompasses simple things like adding
encompasses simple things like adding your location to h1 h2 or title tags as
your location to h1 h2 or title tags as
your location to h1 h2 or title tags as well as scattering location keywords in
well as scattering location keywords in
well as scattering location keywords in your copy without making your content
your copy without making your content
your copy without making your content unreadable one important note must be
unreadable one important note must be
unreadable one important note must be made here do not overstate your
made here do not overstate your
made here do not overstate your geographical reach if your firm is in
geographical reach if your firm is in
geographical reach if your firm is in Riverside California list that rather
Riverside California list that rather
Riverside California list that rather than the more generic Southern
than the more generic Southern
than the more generic Southern California the more relevant and direct
California the more relevant and direct
California the more relevant and direct your content is the better chance you
your content is the better chance you
your content is the better chance you have of being returned in a search
have of being returned in a search
have of being returned in a search appropriately some other activities may
appropriately some other activities may
appropriately some other activities may be a bit more involved but can pay off
be a bit more involved but can pay off
be a bit more involved but can pay off such as creating a schema markup number
such as creating a schema markup number
such as creating a schema markup number 3 target mobile users
3 target mobile users
3 target mobile users with paid ads because people commonly
with paid ads because people commonly
with paid ads because people commonly search for your services while on mobile
search for your services while on mobile
search for your services while on mobile devices consider increasing your bids on
devices consider increasing your bids on
devices consider increasing your bids on specific keywords for mobile searches
specific keywords for mobile searches
specific keywords for mobile searches this can help you target mobile clients
this can help you target mobile clients
this can help you target mobile clients more directly and compare your analytics
more directly and compare your analytics
more directly and compare your analytics to see the level of traffic generated
to see the level of traffic generated
to see the level of traffic generated from mobile more clearly to help guide
from mobile more clearly to help guide
from mobile more clearly to help guide your ongoing efforts number four create
your ongoing efforts number four create
your ongoing efforts number four create a useful mobile app there’s been a lot
a useful mobile app there’s been a lot
a useful mobile app there’s been a lot of discussion about the pros and cons of
of discussion about the pros and cons of
of discussion about the pros and cons of developing a mobile app for your law
developing a mobile app for your law
developing a mobile app for your law firm the bottom line is that these pros
firm the bottom line is that these pros
firm the bottom line is that these pros and cons are no different than the pros
and cons are no different than the pros
and cons are no different than the pros and cons for any industry the best
and cons for any industry the best
and cons for any industry the best mobile app is one that can be useful to
mobile app is one that can be useful to
mobile app is one that can be useful to the end consumer that is the most
the end consumer that is the most
the end consumer that is the most inherent difference between a mobile app
inherent difference between a mobile app
inherent difference between a mobile app and a website the app must provide a
and a website the app must provide a
and a website the app must provide a specific function one example would be
specific function one example would be
specific function one example would be an app that offers a calculator to
an app that offers a calculator to
an app that offers a calculator to determine child support payments another
determine child support payments another
determine child support payments another could offer a way for people to
could offer a way for people to
could offer a way for people to determine estimated blood alcohol
determine estimated blood alcohol
determine estimated blood alcohol content apps can also be used to
content apps can also be used to
content apps can also be used to facilitate the submission of some
facilitate the submission of some
facilitate the submission of some documentation or forms in addition to
documentation or forms in addition to
documentation or forms in addition to the primary use of the app you can
the primary use of the app you can
the primary use of the app you can provide directions to your office news
provide directions to your office news
provide directions to your office news about your practice and details about
about your practice and details about
about your practice and details about your firm’s attorneys these are just
your firm’s attorneys these are just
your firm’s attorneys these are just some of the ways that you can leverage
some of the ways that you can leverage
some of the ways that you can leverage the importance of mobile devices in the
the importance of mobile devices in the
the importance of mobile devices in the everyday lives of your clients mobile
everyday lives of your clients mobile
everyday lives of your clients mobile phones and tablets have become virtually
phones and tablets have become virtually
phones and tablets have become virtually necessities for most people today and
necessities for most people today and
necessities for most people today and that trend is not likely to change this
that trend is not likely to change this
that trend is not likely to change this delivers you new opportunities to reach
delivers you new opportunities to reach
delivers you new opportunities to reach potential clients and stay engaged with
potential clients and stay engaged with
potential clients and stay engaged with existing ones sign up for the newsletter
existing ones sign up for the newsletter
existing ones sign up for the newsletter for more belief
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