hey it’s Evan Carmichael I’ve been getting a lot of requests from people
getting a lot of requests from people
getting a lot of requests from people who want to start their own clothing
who want to start their own clothing
who want to start their own clothing brand now I believe modeling success so
brand now I believe modeling success so
brand now I believe modeling success so in this video I’m going to share how
in this video I’m going to share how
in this video I’m going to share how some of the top fashion brands in the
some of the top fashion brands in the
some of the top fashion brands in the world got started how these
world got started how these
world got started how these entrepreneurs went from nothing went
entrepreneurs went from nothing went
entrepreneurs went from nothing went from an idea to building an
from an idea to building an
from an idea to building an internationally recognized clothing
internationally recognized clothing
internationally recognized clothing brand and how you can do the same
brand and how you can do the same
brand and how you can do the same Giorgio Armani Giorgio Armani got his
Giorgio Armani Giorgio Armani got his
Giorgio Armani Giorgio Armani got his start when he was hired by Larry Musante
start when he was hired by Larry Musante
start when he was hired by Larry Musante as a window dresser who was quickly
as a window dresser who was quickly
as a window dresser who was quickly promoted as a buyer for the department
promoted as a buyer for the department
promoted as a buyer for the department store thanks to his keen eye for style
store thanks to his keen eye for style
store thanks to his keen eye for style working in the menswear section it was
working in the menswear section it was
working in the menswear section it was here that Armani gained his first
here that Armani gained his first
here that Armani gained his first valuable exposure to the world of
valuable exposure to the world of
valuable exposure to the world of fashion making regular trips to London
fashion making regular trips to London
fashion making regular trips to London to seek out the latest trends in nearly
to seek out the latest trends in nearly
to seek out the latest trends in nearly 1960s Armani crossed over to work for
1960s Armani crossed over to work for
1960s Armani crossed over to work for Nino Cerruti
Nino Cerruti
Nino Cerruti an Italian fashion designer who was
an Italian fashion designer who was
an Italian fashion designer who was becoming well establishing the industry
becoming well establishing the industry
becoming well establishing the industry Amani was hired to work as an assistant
Amani was hired to work as an assistant
Amani was hired to work as an assistant designer for Rudy’s line of menswear hit
designer for Rudy’s line of menswear hit
designer for Rudy’s line of menswear hit men over the next decade Armani
men over the next decade Armani
men over the next decade Armani continued to work for 30 but due to the
continued to work for 30 but due to the
continued to work for 30 but due to the high demand of his skills he also became
high demand of his skills he also became
high demand of his skills he also became a successful freelance designer at one
a successful freelance designer at one
a successful freelance designer at one point he was contributing fashions to
point he was contributing fashions to
point he was contributing fashions to ten different fashion houses at once
ten different fashion houses at once
ten different fashion houses at once including some of the biggest names such
including some of the biggest names such
including some of the biggest names such as Ungaro and Zegna a chance encounter
as Ungaro and Zegna a chance encounter
as Ungaro and Zegna a chance encounter in 1966 would set Armani down a new path
in 1966 would set Armani down a new path
in 1966 would set Armani down a new path that was a year he met a young architect
that was a year he met a young architect
that was a year he met a young architect named Sergio Galli Abdi galeota was 11
named Sergio Galli Abdi galeota was 11
named Sergio Galli Abdi galeota was 11 years younger than Armani who recognized
years younger than Armani who recognized
years younger than Armani who recognized a talent in a young designer he moved to
a talent in a young designer he moved to
a talent in a young designer he moved to Milan to be with Armani
Milan to be with Armani
Milan to be with Armani all the while encouraging him to go off
all the while encouraging him to go off
all the while encouraging him to go off on his own and create his own collection
on his own and create his own collection
on his own and create his own collection rather than continued to design for
rather than continued to design for
rather than continued to design for others in 1970 armani finally left sir
others in 1970 armani finally left sir
others in 1970 armani finally left sir Rudi he continued chasing freelance work
Rudi he continued chasing freelance work
Rudi he continued chasing freelance work until 1974 when Gallio Diaz work of
until 1974 when Gallio Diaz work of
until 1974 when Gallio Diaz work of encouragement seemed to finally pay off
encouragement seemed to finally pay off
encouragement seemed to finally pay off that year Armani and galeota decided to
that year Armani and galeota decided to
that year Armani and galeota decided to create their own company with an initial
create their own company with an initial
create their own company with an initial investment of $10,000 which they
investment of $10,000 which they
investment of $10,000 which they collected from the sale of their
collected from the sale of their
collected from the sale of their Volkswagen car the two founded Giorgio
Volkswagen car the two founded Giorgio
Volkswagen car the two founded Giorgio Armani
Armani
Armani our money immediately set out to create
our money immediately set out to create
our money immediately set out to create a unique line of menswear his first
a unique line of menswear his first
a unique line of menswear his first outfit would in fact become his
outfit would in fact become his
outfit would in fact become his signature piece
signature piece
signature piece the unconstructed suit jacket by
the unconstructed suit jacket by
the unconstructed suit jacket by removing the standard lining and padding
removing the standard lining and padding
removing the standard lining and padding that had previously always held jackets
that had previously always held jackets
that had previously always held jackets into their stiff form Armani created a
into their stiff form Armani created a
into their stiff form Armani created a new more fluid jacket that became widely
new more fluid jacket that became widely
new more fluid jacket that became widely popular for both men and women over the
popular for both men and women over the
popular for both men and women over the next decade Armani continued to design
next decade Armani continued to design
next decade Armani continued to design clothes that were neutral color and
clothes that were neutral color and
clothes that were neutral color and often considered androgynous Dov Charney
often considered androgynous Dov Charney
often considered androgynous Dov Charney from American Apparel Dov Charney
from American Apparel Dov Charney
from American Apparel Dov Charney dropped out of Tufts University in his
dropped out of Tufts University in his
dropped out of Tufts University in his senior year I moved to Columbia South
senior year I moved to Columbia South
senior year I moved to Columbia South Carolina to start a business in 1989
Carolina to start a business in 1989
Carolina to start a business in 1989 thanks for ten thousand dollar loan from
thanks for ten thousand dollar loan from
thanks for ten thousand dollar loan from his father he created t-shirt company
his father he created t-shirt company
his father he created t-shirt company but as his competition began to
but as his competition began to
but as his competition began to outsource our operations and imported
outsource our operations and imported
outsource our operations and imported clothes started to flood the market at
clothes started to flood the market at
clothes started to flood the market at cheaper prices journey found himself out
cheaper prices journey found himself out
cheaper prices journey found himself out of business he was forced to declare
of business he was forced to declare
of business he was forced to declare bankruptcy in 1996 Chinese dreams of
bankruptcy in 1996 Chinese dreams of
bankruptcy in 1996 Chinese dreams of running the clothing company crashed
running the clothing company crashed
running the clothing company crashed along with much of the industry did he
along with much of the industry did he
along with much of the industry did he waste his father’s ten thousand dollar
waste his father’s ten thousand dollar
waste his father’s ten thousand dollar loan was his move to South Carolina
loan was his move to South Carolina
loan was his move to South Carolina pointless Charney wanted to make sure
pointless Charney wanted to make sure
pointless Charney wanted to make sure that his venture down south was not in
that his venture down south was not in
that his venture down south was not in vain after finally for bankruptcy
vain after finally for bankruptcy
vain after finally for bankruptcy charlie recognized that he could not
charlie recognized that he could not
charlie recognized that he could not revitalize his company all on his own he
revitalize his company all on his own he
revitalize his company all on his own he needed someone who had experienced some
needed someone who had experienced some
needed someone who had experienced some who had been in the industry for some
who had been in the industry for some
who had been in the industry for some time and knew what it would take to
time and knew what it would take to
time and knew what it would take to reorganize the company and make it
reorganize the company and make it
reorganize the company and make it profitable
profitable
profitable Charney found that person in marty
Charney found that person in marty
Charney found that person in marty Bailey I called up a guy I trust and
Bailey I called up a guy I trust and
Bailey I called up a guy I trust and asked who is the best out there
asked who is the best out there
asked who is the best out there organizing the factory says Charney
organizing the factory says Charney
organizing the factory says Charney he said Marty so I called him on a
he said Marty so I called him on a
he said Marty so I called him on a Saturday and said dude my name is Doug
Saturday and said dude my name is Doug
Saturday and said dude my name is Doug and I need help
and I need help
and I need help he started Monday that’s the way I
he started Monday that’s the way I
he started Monday that’s the way I operate with over 20 years experience in
operate with over 20 years experience in
operate with over 20 years experience in the garment industry Bailey came on
the garment industry Bailey came on
the garment industry Bailey came on board and immediately began to
board and immediately began to
board and immediately began to reconfigure Chinese factory he
reconfigure Chinese factory he
reconfigure Chinese factory he dramatically improved his efficiency by
dramatically improved his efficiency by
dramatically improved his efficiency by organizing the sewing team into groups
organizing the sewing team into groups
organizing the sewing team into groups of eight to ten people each of whom was
of eight to ten people each of whom was
of eight to ten people each of whom was assigned a different class to perform to
assigned a different class to perform to
assigned a different class to perform to create a single garment team
create a single garment team
create a single garment team manufacturing he called it Chinese first
manufacturing he called it Chinese first
manufacturing he called it Chinese first design was a classic girl line and
design was a classic girl line and
design was a classic girl line and despite being dismissed by the likes of
despite being dismissed by the likes of
despite being dismissed by the likes of Haynes and fruit of the Loom it proved
Haynes and fruit of the Loom it proved
Haynes and fruit of the Loom it proved the success
the success
the success with that he decided to move his
with that he decided to move his
with that he decided to move his business to LA California where he began
business to LA California where he began
business to LA California where he began a new business model something he called
a new business model something he called
a new business model something he called a hyper capitalist socialist fusion
a hyper capitalist socialist fusion
a hyper capitalist socialist fusion today’s American Apparel was born
today’s American Apparel was born
today’s American Apparel was born initially the company restricted its
initially the company restricted its
initially the company restricted its operations to manufacturing t-shirts for
operations to manufacturing t-shirts for
operations to manufacturing t-shirts for designers rock bands corporate customers
designers rock bands corporate customers
designers rock bands corporate customers in the light because Chinese shirts
in the light because Chinese shirts
in the light because Chinese shirts could hold silkscreen designs well and
could hold silkscreen designs well and
could hold silkscreen designs well and they fit better than his competitors
they fit better than his competitors
they fit better than his competitors they started becoming successful added
they started becoming successful added
they started becoming successful added to that was the fact that all his
to that was the fact that all his
to that was the fact that all his products were produced right there in
products were produced right there in
products were produced right there in his LA Factory
his LA Factory
his LA Factory that meant that not only were they high
that meant that not only were they high
that meant that not only were they high quality but he could capture the latest
quality but he could capture the latest
quality but he could capture the latest trends and create a fast turnaround time
trends and create a fast turnaround time
trends and create a fast turnaround time a t-shirt could go from being a concept
a t-shirt could go from being a concept
a t-shirt could go from being a concept of being in consumers hands in less than
of being in consumers hands in less than
of being in consumers hands in less than one week because of the high quality of
one week because of the high quality of
one week because of the high quality of Chinese clothes he was able to charge
Chinese clothes he was able to charge
Chinese clothes he was able to charge more for them than his competitors with
more for them than his competitors with
more for them than his competitors with their Chinese imports his t-shirts went
their Chinese imports his t-shirts went
their Chinese imports his t-shirts went from an average of four dollars each
from an average of four dollars each
from an average of four dollars each more than four times out of his
more than four times out of his
more than four times out of his competitors slowly Chinese customers
competitors slowly Chinese customers
competitors slowly Chinese customers began increase to orders and he used a
began increase to orders and he used a
began increase to orders and he used a higher revenues to reinvest back into
higher revenues to reinvest back into
higher revenues to reinvest back into the business Calvin Klein Calvin Klein
the business Calvin Klein Calvin Klein
the business Calvin Klein Calvin Klein had a dream of founding his own clothing
had a dream of founding his own clothing
had a dream of founding his own clothing company one that would create original
company one that would create original
company one that would create original unique and affordable designs I could
unique and affordable designs I could
unique and affordable designs I could compete with the overly expensive
compete with the overly expensive
compete with the overly expensive European imitations which enjoyed a
European imitations which enjoyed a
European imitations which enjoyed a monopoly at the time he believed that
monopoly at the time he believed that
monopoly at the time he believed that the US could indeed have its own
the US could indeed have its own
the US could indeed have its own thriving fashion industry that would be
thriving fashion industry that would be
thriving fashion industry that would be able to go up against the best
able to go up against the best
able to go up against the best throughout the world and Klein wanted to
throughout the world and Klein wanted to
throughout the world and Klein wanted to lead that effort although he was
lead that effort although he was
lead that effort although he was practically broke and still working
practically broke and still working
practically broke and still working part-time when his father’s grocery
part-time when his father’s grocery
part-time when his father’s grocery store to earn some extra money he was
store to earn some extra money he was
store to earn some extra money he was confident in his abilities to both
confident in his abilities to both
confident in his abilities to both design clothes and run his own business
design clothes and run his own business
design clothes and run his own business and with the help of an old childhood
and with the help of an old childhood
and with the help of an old childhood friend Klein set out to do just that
friend Klein set out to do just that
friend Klein set out to do just that when he was 26 years old Klein finally
when he was 26 years old Klein finally
when he was 26 years old Klein finally decided to stop taking apprenticeships
decided to stop taking apprenticeships
decided to stop taking apprenticeships to venture out onto his own with two
to venture out onto his own with two
to venture out onto his own with two thousand dollars of his own money that
thousand dollars of his own money that
thousand dollars of his own money that he had saved and a ten thousand dollar
he had saved and a ten thousand dollar
he had saved and a ten thousand dollar loan from his friend Barry Schwartz
loan from his friend Barry Schwartz
loan from his friend Barry Schwartz Klein founded Calvin Klein Schwartz
Klein founded Calvin Klein Schwartz
Klein founded Calvin Klein Schwartz became a partner and the two set out to
became a partner and the two set out to
became a partner and the two set out to make Klein’s dreams come true focusing
make Klein’s dreams come true focusing
make Klein’s dreams come true focusing first on a line of coats Klein created
first on a line of coats Klein created
first on a line of coats Klein created his own designs using the skills he had
his own designs using the skills he had
his own designs using the skills he had gained from his previous on-the-job
gained from his previous on-the-job
gained from his previous on-the-job training the company’s first major steps
training the company’s first major steps
training the company’s first major steps of success came by accident a year after
of success came by accident a year after
of success came by accident a year after its inception when a businessman got off
its inception when a businessman got off
its inception when a businessman got off the elevator on the wrong floor and
the elevator on the wrong floor and
the elevator on the wrong floor and happened the wander into Klein
happened the wander into Klein
happened the wander into Klein office this businessman turned out to be
office this businessman turned out to be
office this businessman turned out to be a coat buyer from the major department
a coat buyer from the major department
a coat buyer from the major department store Bonwit teller after placing an
store Bonwit teller after placing an
store Bonwit teller after placing an order for $50,000 worth of coats he told
order for $50,000 worth of coats he told
order for $50,000 worth of coats he told Kline tomorrow you have been discovered
Kline tomorrow you have been discovered
Kline tomorrow you have been discovered in his first year the company booked 1
in his first year the company booked 1
in his first year the company booked 1 million dollars worth of business while
million dollars worth of business while
million dollars worth of business while Bonwit tellers order did help Klein
Bonwit tellers order did help Klein
Bonwit tellers order did help Klein create a significant presence
create a significant presence
create a significant presence it wasn’t until 1973 when Klein created
it wasn’t until 1973 when Klein created
it wasn’t until 1973 when Klein created his first line of sportswear that he
his first line of sportswear that he
his first line of sportswear that he would become a major player in the
would become a major player in the
would become a major player in the fashion industry his collection with its
fashion industry his collection with its
fashion industry his collection with its sleek and simple designs became known as
sleek and simple designs became known as
sleek and simple designs became known as the Calvin Klein look as the company
the Calvin Klein look as the company
the Calvin Klein look as the company began to grow in size and wealth Klein
began to grow in size and wealth Klein
began to grow in size and wealth Klein was recognized for his efforts by being
was recognized for his efforts by being
was recognized for his efforts by being awarded the Cody award the highest award
awarded the Cody award the highest award
awarded the Cody award the highest award for fashion for three consecutive years
for fashion for three consecutive years
for fashion for three consecutive years beginning in 1973 Klein had essentially
beginning in 1973 Klein had essentially
beginning in 1973 Klein had essentially created the phenomenon of American
created the phenomenon of American
created the phenomenon of American leisure where Ralph Lauren after high
leisure where Ralph Lauren after high
leisure where Ralph Lauren after high school Ralph Lauren enlisted in the US
school Ralph Lauren enlisted in the US
school Ralph Lauren enlisted in the US Army and served in the reserves for two
Army and served in the reserves for two
Army and served in the reserves for two years in 1964 he began taking night
years in 1964 he began taking night
years in 1964 he began taking night classes in business at the City College
classes in business at the City College
classes in business at the City College of New York although he never got a
of New York although he never got a
of New York although he never got a degree and joined books brothers as a
degree and joined books brothers as a
degree and joined books brothers as a neck wear salesman soon however Lauren
neck wear salesman soon however Lauren
neck wear salesman soon however Lauren was longing to design his own ties I was
was longing to design his own ties I was
was longing to design his own ties I was working for a time Manufacturing doing
working for a time Manufacturing doing
working for a time Manufacturing doing private labels for stores such as book
private labels for stores such as book
private labels for stores such as book brothers and Paul Stewart he recalls I
brothers and Paul Stewart he recalls I
brothers and Paul Stewart he recalls I tried to convince them to do their own
tried to convince them to do their own
tried to convince them to do their own brand but they weren’t interested so I
brand but they weren’t interested so I
brand but they weren’t interested so I approached another time maker from
approached another time maker from
approached another time maker from Cincinnati and they got it
Cincinnati and they got it
Cincinnati and they got it Lauren quit his job and went to work for
Lauren quit his job and went to work for
Lauren quit his job and went to work for Beau Brummel neckwear although lesser
Beau Brummel neckwear although lesser
Beau Brummel neckwear although lesser known the company allowed him to sell
known the company allowed him to sell
known the company allowed him to sell his own designs in their showrooms in
his own designs in their showrooms in
his own designs in their showrooms in the Empire State Building
the Empire State Building
the Empire State Building Lauren began to create wide handmade and
Lauren began to create wide handmade and
Lauren began to create wide handmade and expensive ties qualities which would
expensive ties qualities which would
expensive ties qualities which would soon become his trademark Lauren tried
soon become his trademark Lauren tried
soon become his trademark Lauren tried to branch out and sell his ties the
to branch out and sell his ties the
to branch out and sell his ties the Bloomingdale’s they however refused to
Bloomingdale’s they however refused to
Bloomingdale’s they however refused to seldom unless Lauren met certain
seldom unless Lauren met certain
seldom unless Lauren met certain conditions Lauren in turn refused
conditions Lauren in turn refused
conditions Lauren in turn refused Bloomingdale’s competitors however were
Bloomingdale’s competitors however were
Bloomingdale’s competitors however were not as reluctant within months Laurens
not as reluctant within months Laurens
not as reluctant within months Laurens ties now under the brand name Polo were
ties now under the brand name Polo were
ties now under the brand name Polo were selling fast with her tail behind their
selling fast with her tail behind their
selling fast with her tail behind their legs
legs
legs Bloomingdale’s soon came back to Lauren
Bloomingdale’s soon came back to Lauren
Bloomingdale’s soon came back to Lauren to ask for a deal
to ask for a deal
to ask for a deal Laurens handmade neckties were flying
Laurens handmade neckties were flying
Laurens handmade neckties were flying off the shelves it was a conservative
off the shelves it was a conservative
off the shelves it was a conservative time in the fashion world and Laurens
time in the fashion world and Laurens
time in the fashion world and Laurens ties Zoe as they were were making a
ties Zoe as they were were making a
ties Zoe as they were were making a splash but Lauren knew that if he was
splash but Lauren knew that if he was
splash but Lauren knew that if he was going to stick around in the business or
going to stick around in the business or
going to stick around in the business or much longer he had to follow that up
much longer he had to follow that up
much longer he had to follow that up with something else and
with something else and
with something else and in 1968 with the help of a $50,000 loan
in 1968 with the help of a $50,000 loan
in 1968 with the help of a $50,000 loan Lauren founded polo fashions he chose
Lauren founded polo fashions he chose
Lauren founded polo fashions he chose the name not because you liked the sport
the name not because you liked the sport
the name not because you liked the sport indeed he’d never played polo before in
indeed he’d never played polo before in
indeed he’d never played polo before in his life but to Lauren the name
his life but to Lauren the name
his life but to Lauren the name symbolized power and style an image he
symbolized power and style an image he
symbolized power and style an image he wanted his clothes at project Lauren’s
wanted his clothes at project Lauren’s
wanted his clothes at project Lauren’s designs hit the fashion world and the
designs hit the fashion world and the
designs hit the fashion world and the streets heart expanding his line of
streets heart expanding his line of
streets heart expanding his line of menswear Lauren had hit after hit on his
menswear Lauren had hit after hit on his
menswear Lauren had hit after hit on his hands and in 1970 he even won the
hands and in 1970 he even won the
hands and in 1970 he even won the prestigious Cody award thanks for
prestigious Cody award thanks for
prestigious Cody award thanks for watching I hope you enjoyed the video
watching I hope you enjoyed the video
watching I hope you enjoyed the video remember whatever goal you have whatever
remember whatever goal you have whatever
remember whatever goal you have whatever problem you’re facing someone has
problem you’re facing someone has
problem you’re facing someone has already gone out and accomplished it
already gone out and accomplished it
already gone out and accomplished it instead of trying to figure it all out
instead of trying to figure it all out
instead of trying to figure it all out yourself find out who’s done it model
yourself find out who’s done it model
yourself find out who’s done it model their success their success leaves clues
their success their success leaves clues
their success their success leaves clues that you can build into your business to
that you can build into your business to
that you can build into your business to become a success yourself I hope you’ve
become a success yourself I hope you’ve
become a success yourself I hope you’ve enjoyed the video if you liked it please
enjoyed the video if you liked it please
enjoyed the video if you liked it please give it a thumbs up below it’ll mean a
give it a thumbs up below it’ll mean a
give it a thumbs up below it’ll mean a lot to me personally and I’d love to
lot to me personally and I’d love to
lot to me personally and I’d love to hear what you have to think please leave
hear what you have to think please leave
hear what you have to think please leave a comment underneath tell me what you’re
a comment underneath tell me what you’re
a comment underneath tell me what you’re thinking and if I can answer a question
thinking and if I can answer a question
thinking and if I can answer a question for your business again please leave it
for your business again please leave it
for your business again please leave it in the comment section below I always
in the comment section below I always
in the comment section below I always read those I love seeing them come in
read those I love seeing them come in
read those I love seeing them come in they make my mornings thank you guys and
they make my mornings thank you guys and
they make my mornings thank you guys and I’ll see you soon
”
Be First to Comment