executions the game execution on the ideas execute as fast as possible
ideas execute as fast as possible
ideas execute as fast as possible execution obscuring the plan execution
execution obscuring the plan execution
execution obscuring the plan execution hello elevation my name is Evan
hello elevation my name is Evan
hello elevation my name is Evan Carmichael my one word is believe and I
Carmichael my one word is believe and I
Carmichael my one word is believe and I believe the entrepreneurs are going to
believe the entrepreneurs are going to
believe the entrepreneurs are going to solve all of the world’s major problems
solve all of the world’s major problems
solve all of the world’s major problems so to help you on your journey today
so to help you on your journey today
so to help you on your journey today we’re going to learn how you can execute
we’re going to learn how you can execute
we’re going to learn how you can execute on your plan and as always as you’re
on your plan and as always as you’re
on your plan and as always as you’re watching if you hear something that
watching if you hear something that
watching if you hear something that really resonates with you please leave
really resonates with you please leave
really resonates with you please leave it down in the comments below and put
it down in the comments below and put
it down in the comments below and put quotes around it to other people to be
quotes around it to other people to be
quotes around it to other people to be inspired and when you write it down it’s
inspired and when you write it down it’s
inspired and when you write it down it’s much more likely to stick with yourself
much more likely to stick with yourself
much more likely to stick with yourself as well enjoy so it’s it’s easy to have
as well enjoy so it’s it’s easy to have
as well enjoy so it’s it’s easy to have ideas it’s very hard to turn an idea
ideas it’s very hard to turn an idea
ideas it’s very hard to turn an idea into a successful product there are a
into a successful product there are a
into a successful product there are a lot of steps in between it takes
lot of steps in between it takes
lot of steps in between it takes persistence relentlessness so I always
persistence relentlessness so I always
persistence relentlessness so I always tell people who are you know who think
tell people who are you know who think
tell people who are you know who think they want to be entrepreneurs it’s you
they want to be entrepreneurs it’s you
they want to be entrepreneurs it’s you need a combination of stubborn
need a combination of stubborn
need a combination of stubborn relentlessness and flexibility and you
relentlessness and flexibility and you
relentlessness and flexibility and you have to know when to bewitch and
have to know when to bewitch and
have to know when to bewitch and basically you need to be stubborn on
basically you need to be stubborn on
basically you need to be stubborn on your vision because otherwise it’ll be
your vision because otherwise it’ll be
your vision because otherwise it’ll be too easy to give up but you need to be
too easy to give up but you need to be
too easy to give up but you need to be very flexible on the details because as
very flexible on the details because as
very flexible on the details because as you go along pursuing your vision you’ll
you go along pursuing your vision you’ll
you go along pursuing your vision you’ll find that some of your preconceptions
find that some of your preconceptions
find that some of your preconceptions were wrong and you’re going to need to
were wrong and you’re going to need to
were wrong and you’re going to need to be able to change those things so I
be able to change those things so I
be able to change those things so I think taking an idea successfully all
think taking an idea successfully all
think taking an idea successfully all the way to the market and turning it
the way to the market and turning it
the way to the market and turning it into a real product that people care
into a real product that people care
into a real product that people care about and it really improves people’s
about and it really improves people’s
about and it really improves people’s lives it’s a lot of hard work I like my
lives it’s a lot of hard work I like my
lives it’s a lot of hard work I like my systems got a great thing now in this
systems got a great thing now in this
systems got a great thing now in this once in every four months somebody sends
once in every four months somebody sends
once in every four months somebody sends an email saying I’ve got a huge startup
an email saying I’ve got a huge startup
an email saying I’ve got a huge startup that I want you to invest in but you’ve
that I want you to invest in but you’ve
that I want you to invest in but you’ve gotta sign this NDA right which
gotta sign this NDA right which
gotta sign this NDA right which literally every time gets an email back
literally every time gets an email back
literally every time gets an email back that says you write and and the reason
that says you write and and the reason
that says you write and and the reason is I’m a humungous believer that ideas
is I’m a humungous believer that ideas
is I’m a humungous believer that ideas are and that executions the game right
are and that executions the game right
are and that executions the game right we’ve all got ideas everybody’s got
we’ve all got ideas everybody’s got
we’ve all got ideas everybody’s got ideas do we like
ideas do we like
ideas do we like as we all have here we can probably sit
as we all have here we can probably sit
as we all have here we can probably sit here for the next two hours draw them
here for the next two hours draw them
here for the next two hours draw them all out record them and predict the next
all out record them and predict the next
all out record them and predict the next 78 great startups over the next nine
78 great startups over the next nine
78 great startups over the next nine years and so I think the thing that is
years and so I think the thing that is
years and so I think the thing that is another theme in entrepreneurship if
another theme in entrepreneurship if
another theme in entrepreneurship if there is way too much fodder brought to
there is way too much fodder brought to
there is way too much fodder brought to the idea Hoover was magic cab three
the idea Hoover was magic cab three
the idea Hoover was magic cab three years earlier there is not an idea over
years earlier there is not an idea over
years earlier there is not an idea over existed it’s called magic cat but the
existed it’s called magic cat but the
existed it’s called magic cat but the guys that executed sucked so they lost
guys that executed sucked so they lost
guys that executed sucked so they lost so I think you know if there’s any level
so I think you know if there’s any level
so I think you know if there’s any level of romance left in this room about your
of romance left in this room about your
of romance left in this room about your idea I’d like to suffocate it because I
idea I’d like to suffocate it because I
idea I’d like to suffocate it because I think the actual situation is what you
think the actual situation is what you
think the actual situation is what you actually do with it you are fantastic
actually do with it you are fantastic
actually do with it you are fantastic direct response marketer with your
direct response marketer with your
direct response marketer with your mail-order business what a dollar into
mail-order business what a dollar into
mail-order business what a dollar into two concepts well you know we all pay
two concepts well you know we all pay
two concepts well you know we all pay taxes and we all hate the idea that
taxes and we all hate the idea that
taxes and we all hate the idea that you’re losing good money but there’s a
you’re losing good money but there’s a
you’re losing good money but there’s a difference between hating that you lose
difference between hating that you lose
difference between hating that you lose that money in hating to pay taxes
that money in hating to pay taxes
that money in hating to pay taxes I love paying taxes if it is the fee
I love paying taxes if it is the fee
I love paying taxes if it is the fee amount and if it is used wisely
amount and if it is used wisely
amount and if it is used wisely I think we all have to contribute it
I think we all have to contribute it
I think we all have to contribute it because it’s how instead of social
because it’s how instead of social
because it’s how instead of social programs that are built infrastructure
programs that are built infrastructure
programs that are built infrastructure that sorry if a military of this kind of
that sorry if a military of this kind of
that sorry if a military of this kind of thing so that’s great but I always had
thing so that’s great but I always had
thing so that’s great but I always had the belief that the money that I pay in
the belief that the money that I pay in
the belief that the money that I pay in taxes I want to make up through wise
taxes I want to make up through wise
taxes I want to make up through wise investments so this is why I got into
investments so this is why I got into
investments so this is why I got into real estate right away the seventies in
real estate right away the seventies in
real estate right away the seventies in the stead of dying Roland and developing
the stead of dying Roland and developing
the stead of dying Roland and developing that I started buying apartment
that I started buying apartment
that I started buying apartment buildings and you know just think about
buildings and you know just think about
buildings and you know just think about it I mean it would be in the air
it I mean it would be in the air
it I mean it would be in the air remember 1974 apartment first apartment
remember 1974 apartment first apartment
remember 1974 apartment first apartment building and we bought it for two
building and we bought it for two
building and we bought it for two hundred and fifteen thousand dollars
hundred and fifteen thousand dollars
hundred and fifteen thousand dollars that it was then a lot of money yeah and
that it was then a lot of money yeah and
that it was then a lot of money yeah and I was only down like maybe thirty five
I was only down like maybe thirty five
I was only down like maybe thirty five thirty seven thousand dollars but within
thirty seven thousand dollars but within
thirty seven thousand dollars but within two years that apartment building was
two years that apartment building was
two years that apartment building was worth instead of 250 350 thousand
worth instead of 250 350 thousand
worth instead of 250 350 thousand thousand and a solid so imagine now how
thousand and a solid so imagine now how
thousand and a solid so imagine now how much gain there was yes I mean
much gain there was yes I mean
much gain there was yes I mean so we made hundreds of percent of my
so we made hundreds of percent of my
so we made hundreds of percent of my initial investment that’s what I’m
initial investment that’s what I’m
initial investment that’s what I’m talking about
talking about
talking about see it’s it takes you know thoughts and
see it’s it takes you know thoughts and
see it’s it takes you know thoughts and ideas can make much more money than
ideas can make much more money than
ideas can make much more money than actual physical labor
actual physical labor
actual physical labor physical labor is always part of the
physical labor is always part of the
physical labor is always part of the action because I always say you got to
action because I always say you got to
action because I always say you got to work your ass up in the matter what you
work your ass up in the matter what you
work your ass up in the matter what you do because now you have a great idea but
do because now you have a great idea but
do because now you have a great idea but then you still have to implement it if
then you still have to implement it if
then you still have to implement it if you have to hassle you have to go to the
you have to hassle you have to go to the
you have to hassle you have to go to the bank if the financial statements are
bank if the financial statements are
bank if the financial statements are this and that they raise money sometimes
this and that they raise money sometimes
this and that they raise money sometimes and you go and look at a thousand
and you go and look at a thousand
and you go and look at a thousand apartment buildings to find the right
apartment buildings to find the right
apartment buildings to find the right one and all this housing sort of the
one and all this housing sort of the
one and all this housing sort of the work but it normally if it is just
work but it normally if it is just
work but it normally if it is just physical labor you can never make the
physical labor you can never make the
physical labor you can never make the money then you can make when you have
money then you can make when you have
money then you can make when you have ideas so this is why it’s important that
ideas so this is why it’s important that
ideas so this is why it’s important that we stealthy press it the secret is is
we stealthy press it the secret is is
we stealthy press it the secret is is the certain times don’t think like when
the certain times don’t think like when
the certain times don’t think like when you get up in the morning don’t think
you get up in the morning don’t think
you get up in the morning don’t think just roll out of it so any lifecycle or
just roll out of it so any lifecycle or
just roll out of it so any lifecycle or go on opacity right or go to the chamber
go on opacity right or go to the chamber
go on opacity right or go to the chamber cut you know that’s what you have to do
cut you know that’s what you have to do
cut you know that’s what you have to do and then read something and learn
and then read something and learn
and then read something and learn something
something
something so don’t even think about it but there’s
so don’t even think about it but there’s
so don’t even think about it but there’s other times where you have to really
other times where you have to really
other times where you have to really think and you really have to get
think and you really have to get
think and you really have to get creative and have a clear vision of
creative and have a clear vision of
creative and have a clear vision of where you want to go and what you want
where you want to go and what you want
where you want to go and what you want to do and that’s what I always have
to do and that’s what I always have
to do and that’s what I always have that’s what I always believed and always
that’s what I always believed and always
that’s what I always believed and always believed in making money so that then
believed in making money so that then
believed in making money so that then you can do something with that you
you can do something with that you
you can do something with that you invest in it notice eventually you
invest in it notice eventually you
invest in it notice eventually you create a family example few kids in
create a family example few kids in
create a family example few kids in order stuff but also for charity look I
order stuff but also for charity look I
order stuff but also for charity look I thought the dish was lega institute at
thought the dish was lega institute at
thought the dish was lega institute at USC yeah so we have to raise money all
USC yeah so we have to raise money all
USC yeah so we have to raise money all the time that make money to pay for
the time that make money to pay for
the time that make money to pay for Testaments and the support that if you
Testaments and the support that if you
Testaments and the support that if you are 20 the environmental organization or
are 20 the environmental organization or
are 20 the environmental organization or any organization any tea is great but if
any organization any tea is great but if
any organization any tea is great but if you don’t let the money you can
you don’t let the money you can
you don’t let the money you can implement anything and so this is why it
implement anything and so this is why it
implement anything and so this is why it is important that it is an environmental
is important that it is an environmental
is important that it is an environmental organization orbit is no after-school
organization orbit is no after-school
organization orbit is no after-school programs to the nationwide where we
programs to the nationwide where we
programs to the nationwide where we raise millions and millions of dollars
raise millions and millions of dollars
raise millions and millions of dollars every year or if it is just you know
every year or if it is just you know
every year or if it is just you know living in it right the great mansion
living in it right the great mansion
living in it right the great mansion or driving a nice Bentley in the Bugatti
or driving a nice Bentley in the Bugatti
or driving a nice Bentley in the Bugatti you know this the kind of things it
you know this the kind of things it
you know this the kind of things it takes money to do all this kind of stuff
takes money to do all this kind of stuff
takes money to do all this kind of stuff so therefore I believe in making $1 in
so therefore I believe in making $1 in
so therefore I believe in making $1 in the two and having a good time way to
the two and having a good time way to
the two and having a good time way to pay my taxes and that’s how much this is
pay my taxes and that’s how much this is
pay my taxes and that’s how much this is our I say we have bad news you vo 15
our I say we have bad news you vo 15
our I say we have bad news you vo 15 million thousand taxes I say yes then
million thousand taxes I say yes then
million thousand taxes I say yes then this releases what do you have you but I
this releases what do you have you but I
this releases what do you have you but I will offer that means you must have made
will offer that means you must have made
will offer that means you must have made a lot of money you have to pay that much
a lot of money you have to pay that much
a lot of money you have to pay that much money in taxes miss it yeah that’s way
money in taxes miss it yeah that’s way
money in taxes miss it yeah that’s way looking at it is it’s the way I look at
looking at it is it’s the way I look at
looking at it is it’s the way I look at it the reality is reading a book or
it the reality is reading a book or
it the reality is reading a book or going to a conference or having a great
going to a conference or having a great
going to a conference or having a great conversation where you get this golden
conversation where you get this golden
conversation where you get this golden information that’s all fantastic but
information that’s all fantastic but
information that’s all fantastic but what makes mastery is execution on the
what makes mastery is execution on the
what makes mastery is execution on the ideas not the ideas and so no idea works
ideas not the ideas and so no idea works
ideas not the ideas and so no idea works unless you’re willing to roll up your
unless you’re willing to roll up your
unless you’re willing to roll up your sleeves do the practice invest the time
sleeves do the practice invest the time
sleeves do the practice invest the time put in the effort do the work I think
put in the effort do the work I think
put in the effort do the work I think we’ve all observed a lot of people who
we’ve all observed a lot of people who
we’ve all observed a lot of people who they love reading the books they love
they love reading the books they love
they love reading the books they love showing up at the courses they do all
showing up at the courses they do all
showing up at the courses they do all the online training and nothing ever
the online training and nothing ever
the online training and nothing ever changes and they say well you know I
changes and they say well you know I
changes and they say well you know I don’t know why it doesn’t change why my
don’t know why it doesn’t change why my
don’t know why it doesn’t change why my life doesn’t change why my thinking
life doesn’t change why my thinking
life doesn’t change why my thinking doesn’t change why my performance
doesn’t change why my performance
doesn’t change why my performance doesn’t change why my relationships
doesn’t change why my relationships
doesn’t change why my relationships don’t change well it’s because ideas
don’t change well it’s because ideas
don’t change well it’s because ideas don’t work if you don’t execute on them
don’t work if you don’t execute on them
don’t work if you don’t execute on them so if you look at the great business
so if you look at the great business
so if you look at the great business builders you look at any great performer
builders you look at any great performer
builders you look at any great performer one thing that makes them great is their
one thing that makes them great is their
one thing that makes them great is their grit one thing that makes them great is
grit one thing that makes them great is
grit one thing that makes them great is their hunger to practice one thing that
their hunger to practice one thing that
their hunger to practice one thing that makes them great is they are willing to
makes them great is they are willing to
makes them great is they are willing to sacrifice I mean yes they’re passionate
sacrifice I mean yes they’re passionate
sacrifice I mean yes they’re passionate but did you know the root of the word
but did you know the root of the word
but did you know the root of the word passion is suffering you’ve got to be
passion is suffering you’ve got to be
passion is suffering you’ve got to be willing to suffer for your vision you’ve
willing to suffer for your vision you’ve
willing to suffer for your vision you’ve got to be willing to suffer to reach BIW
got to be willing to suffer to reach BIW
got to be willing to suffer to reach BIW best in the world
best in the world
best in the world you’ve got to be willing to suffer the
you’ve got to be willing to suffer the
you’ve got to be willing to suffer the ridicule and laughter of your critics
ridicule and laughter of your critics
ridicule and laughter of your critics and your cynics to get to a place called
and your cynics to get to a place called
and your cynics to get to a place called world class I’m going to be in show
world class I’m going to be in show
world class I’m going to be in show business
business
business and I just happened to look out
and I just happened to look out
and I just happened to look out happen I think you know it you know you
happen I think you know it you know you
happen I think you know it you know you if you know what you’re supposed to do
if you know what you’re supposed to do
if you know what you’re supposed to do deep down inside I think everybody does
deep down inside I think everybody does
deep down inside I think everybody does a lot of people just don’t go after it
a lot of people just don’t go after it
a lot of people just don’t go after it you know like most people start out they
you know like most people start out they
you know like most people start out they say I want to be as this but I’m going
say I want to be as this but I’m going
say I want to be as this but I’m going to get that to make sure I have
to get that to make sure I have
to get that to make sure I have something to fall back on yeah and what
something to fall back on yeah and what
something to fall back on yeah and what you’re doing is you setting yourself up
you’re doing is you setting yourself up
you’re doing is you setting yourself up a fake because you’re going there’s a
a fake because you’re going there’s a
a fake because you’re going there’s a possibility that I’m gonna fall back and
possibility that I’m gonna fall back and
possibility that I’m gonna fall back and when you put that out there then you
when you put that out there then you
when you put that out there then you fall back if you just say hey this is
fall back if you just say hey this is
fall back if you just say hey this is what I want to do and you go do it you
what I want to do and you go do it you
what I want to do and you go do it you usually get your stuff to where you want
usually get your stuff to where you want
usually get your stuff to where you want it that’s the way of the entrepreneur is
it that’s the way of the entrepreneur is
it that’s the way of the entrepreneur is is actually about going looking at the
is actually about going looking at the
is actually about going looking at the world and finding problems it’s actually
world and finding problems it’s actually
world and finding problems it’s actually some people think that’s a negative
some people think that’s a negative
some people think that’s a negative mindset but actually I find it it’s like
mindset but actually I find it it’s like
mindset but actually I find it it’s like a it’s a it’s a curious mindset is
a it’s a it’s a curious mindset is
a it’s a it’s a curious mindset is you’re out there looking for problems
you’re out there looking for problems
you’re out there looking for problems looking for things that aren’t the way
looking for things that aren’t the way
looking for things that aren’t the way they should be or could be okay you got
they should be or could be okay you got
they should be or could be okay you got a good idea look everybody’s got a good
a good idea look everybody’s got a good
a good idea look everybody’s got a good idea yeah you know now the okay
idea yeah you know now the okay
idea yeah you know now the okay everybody has an idea not every having a
everybody has an idea not every having a
everybody has an idea not every having a good idea but I thought what people have
good idea but I thought what people have
good idea but I thought what people have good ideas Lord uber is a good idea he
good ideas Lord uber is a good idea he
good ideas Lord uber is a good idea he push a button and get a ride I don’t
push a button and get a ride I don’t
push a button and get a ride I don’t know if we were the first person ever
know if we were the first person ever
know if we were the first person ever think of that
think of that
think of that idea but we were the first person to do
idea but we were the first person to do
idea but we were the first person to do it and and so you got to just go do it
it and and so you got to just go do it
it and and so you got to just go do it then you’ve got to just get out there
then you’ve got to just get out there
then you’ve got to just get out there and go do it so it’s easy to have the
and go do it so it’s easy to have the
and go do it so it’s easy to have the idea or straightforward but then you’ve
idea or straightforward but then you’ve
idea or straightforward but then you’ve got to have enough guts to go out there
got to have enough guts to go out there
got to have enough guts to go out there and try and that that’s the way of the
and try and that that’s the way of the
and try and that that’s the way of the entrepreneur you need to execute and you
entrepreneur you need to execute and you
entrepreneur you need to execute and you need to execute as fast as possible
need to execute as fast as possible
need to execute as fast as possible because the thing at the end day is
because the thing at the end day is
because the thing at the end day is whether you feel you have competitors or
whether you feel you have competitors or
whether you feel you have competitors or not sooner or later you’re going to have
not sooner or later you’re going to have
not sooner or later you’re going to have someone and if you can’t move fast
someone and if you can’t move fast
someone and if you can’t move fast enough someone’s going to beat you to
enough someone’s going to beat you to
enough someone’s going to beat you to the punch so make sure whatever you’re
the punch so make sure whatever you’re
the punch so make sure whatever you’re doing you get something out within a
doing you get something out within a
doing you get something out within a month or two if it takes you longer than
month or two if it takes you longer than
month or two if it takes you longer than that you’re taking way too long
that you’re taking way too long
that you’re taking way too long I created this company called surf and
I created this company called surf and
I created this company called surf and it was in Rockwall Texas right by Dallas
it was in Rockwall Texas right by Dallas
it was in Rockwall Texas right by Dallas and I had this brilliant idea have any
and I had this brilliant idea have any
and I had this brilliant idea have any of you guys heard of the media temple
of you guys heard of the media temple
of you guys heard of the media temple grid server solution that was my idea a
grid server solution that was my idea a
grid server solution that was my idea a year or two before I came out
year or two before I came out
year or two before I came out I spent a million bucks on it trying to
I spent a million bucks on it trying to
I spent a million bucks on it trying to actually do that idea before media
actually do that idea before media
actually do that idea before media temple the funny thing is that I have a
temple the funny thing is that I have a
temple the funny thing is that I have a million bucks so actually had a borrow a
million bucks so actually had a borrow a
million bucks so actually had a borrow a million bucks and I sped it spent on
million bucks and I sped it spent on
million bucks and I sped it spent on business partners who moved really slow
business partners who moved really slow
business partners who moved really slow and really weren’t the best at what they
and really weren’t the best at what they
and really weren’t the best at what they did within 12 months we launched nothing
did within 12 months we launched nothing
did within 12 months we launched nothing they also had some of the problems in my
they also had some of the problems in my
they also had some of the problems in my previous slide right like financial
previous slide right like financial
previous slide right like financial instability and they had a family and
instability and they had a family and
instability and they had a family and kids of I think like six
kids of I think like six
kids of I think like six so even bottom a home in Rockwall Texas
so even bottom a home in Rockwall Texas
so even bottom a home in Rockwall Texas that cost two hundred and something
that cost two hundred and something
that cost two hundred and something thousand why did I buy it instead of
thousand why did I buy it instead of
thousand why did I buy it instead of renting it I have no clue Oh stupid and
renting it I have no clue Oh stupid and
renting it I have no clue Oh stupid and young but nonetheless I lost over a
young but nonetheless I lost over a
young but nonetheless I lost over a million bucks on that a borrowed money
million bucks on that a borrowed money
million bucks on that a borrowed money not investor money but borrowed money
not investor money but borrowed money
not investor money but borrowed money that I had to pay back and it failed
that I had to pay back and it failed
that I had to pay back and it failed miserably because we never launched
miserably because we never launched
miserably because we never launched anything if you can’t law on something
anything if you can’t law on something
anything if you can’t law on something something like media tumbles going to
something like media tumbles going to
something like media tumbles going to beat you the plunge get a ton of
beat you the plunge get a ton of
beat you the plunge get a ton of customers and make a lot of money so
customers and make a lot of money so
customers and make a lot of money so lessons I learned from that set
lessons I learned from that set
lessons I learned from that set deadlines no matter what you have to set
deadlines no matter what you have to set
deadlines no matter what you have to set deadlines people have to be held
deadlines people have to be held
deadlines people have to be held accountable to them as well right can’t
accountable to them as well right can’t
accountable to them as well right can’t just set deadlines it passes nothing
just set deadlines it passes nothing
just set deadlines it passes nothing happens someone better be medium if not
happens someone better be medium if not
happens someone better be medium if not you know something has to change you
you know something has to change you
you know something has to change you also need to make sure they’re small if
also need to make sure they’re small if
also need to make sure they’re small if the deadline
the deadline
the deadline I feel like milestones goals are too big
I feel like milestones goals are too big
I feel like milestones goals are too big for those deadlines they’re not going to
for those deadlines they’re not going to
for those deadlines they’re not going to get met so make them really small and
get met so make them really small and
get met so make them really small and tangible that way you can see it really
tangible that way you can see it really
tangible that way you can see it really well in advance if they’re actually
well in advance if they’re actually
well in advance if they’re actually going to be met or not and last but not
going to be met or not and last but not
going to be met or not and last but not least don’t worry about perfection a lot
least don’t worry about perfection a lot
least don’t worry about perfection a lot of people like dude I’m going to create
of people like dude I’m going to create
of people like dude I’m going to create the most perfect version of you know
the most perfect version of you know
the most perfect version of you know whatever it may be that software has a
whatever it may be that software has a
whatever it may be that software has a lot of bugs mine’s going to be perfect
lot of bugs mine’s going to be perfect
lot of bugs mine’s going to be perfect perfection is overrated nothing’s ever
perfection is overrated nothing’s ever
perfection is overrated nothing’s ever perfect you’re going to continue have to
perfect you’re going to continue have to
perfect you’re going to continue have to iterate so forth so on it’s never going
iterate so forth so on it’s never going
iterate so forth so on it’s never going to be perfect there’s always going to be
to be perfect there’s always going to be
to be perfect there’s always going to be issues just get it out there and start
issues just get it out there and start
issues just get it out there and start trying to make money I think you
trying to make money I think you
trying to make money I think you famously said strategy is 5% of the
famously said strategy is 5% of the
famously said strategy is 5% of the answer and execution is 95% so so what
answer and execution is 95% so so what
answer and execution is 95% so so what does that mean and how did you actually
does that mean and how did you actually
does that mean and how did you actually what did you do differently but you know
what did you do differently but you know
what did you do differently but you know the 5% yeah I said yeah
the 5% yeah I said yeah
the 5% yeah I said yeah 5% of the challenge is a strategy 95
5% of the challenge is a strategy 95
5% of the challenge is a strategy 95 percent of the execution this I said it
percent of the execution this I said it
percent of the execution this I said it as CEO of Nissan I said it also a CEO
as CEO of Nissan I said it also a CEO
as CEO of Nissan I said it also a CEO Ferno and I said it as deputy CEO
Ferno and I said it as deputy CEO
Ferno and I said it as deputy CEO Freneau
Freneau
Freneau when I said the first time it was mainly
when I said the first time it was mainly
when I said the first time it was mainly in France and I was to my to to the top
in France and I was to my to to the top
in France and I was to my to to the top management of Renault in France because
management of Renault in France because
management of Renault in France because there was a tendency in the company to
there was a tendency in the company to
there was a tendency in the company to spend too much time on strategy and
spend too much time on strategy and
spend too much time on strategy and leave the execution for other people and
leave the execution for other people and
leave the execution for other people and this is where I said yeah strategy is
this is where I said yeah strategy is
this is where I said yeah strategy is fine is very important but it’s only 5%
fine is very important but it’s only 5%
fine is very important but it’s only 5% if you don’t go to execution after this
if you don’t go to execution after this
if you don’t go to execution after this the driver and the performance of the
the driver and the performance of the
the driver and the performance of the company is going to be very weak I
company is going to be very weak I
company is going to be very weak I really I really believe it now it
really I really believe it now it
really I really believe it now it doesn’t mean Serge is not important but
doesn’t mean Serge is not important but
doesn’t mean Serge is not important but when you establish north and you know
when you establish north and you know
when you establish north and you know exactly where north is for the company
exactly where north is for the company
exactly where north is for the company you’ve done something very important
you’ve done something very important
you’ve done something very important because you’re giving the direction but
because you’re giving the direction but
because you’re giving the direction but if you don’t stop moving north if you
if you don’t stop moving north if you
if you don’t stop moving north if you don’t start mapping and establishing
don’t start mapping and establishing
don’t start mapping and establishing milestone you’ll never you’re never
milestone you’ll never you’re never
milestone you’ll never you’re never going to be getting there you’re never
going to be getting there you’re never
going to be getting there you’re never going to be getting there people start
going to be getting there people start
going to be getting there people start what giving themselves all right they
what giving themselves all right they
what giving themselves all right they say oh I got this great idea but what if
say oh I got this great idea but what if
say oh I got this great idea but what if I do all this work and it doesn’t work
I do all this work and it doesn’t work
I do all this work and it doesn’t work what if I put in all this time to become
what if I put in all this time to become
what if I put in all this time to become an excellent employee I don’t get
an excellent employee I don’t get
an excellent employee I don’t get promoted what if I put in all this work
promoted what if I put in all this work
promoted what if I put in all this work to become an excellent salesman and I
to become an excellent salesman and I
to become an excellent salesman and I don’t sell what if what if what if I’ll
don’t sell what if what if what if I’ll
don’t sell what if what if what if I’ll tell you what if what if you don’t
tell you what if what if you don’t
tell you what if what if you don’t douche where are you going to be because
douche where are you going to be because
douche where are you going to be because this is going to be any better than
this is going to be any better than
this is going to be any better than where you are now all right it’s very
where you are now all right it’s very
where you are now all right it’s very easy for people who are in the beginning
easy for people who are in the beginning
easy for people who are in the beginning levels of success or the beginning
levels of success or the beginning
levels of success or the beginning levels of their success journey to tell
levels of their success journey to tell
levels of their success journey to tell themselves stories that other people
themselves stories that other people
themselves stories that other people circumstances are better than theirs
circumstances are better than theirs
circumstances are better than theirs that the other people have rich parents
that the other people have rich parents
that the other people have rich parents they’ve got look they’ve got better
they’ve got look they’ve got better
they’ve got look they’ve got better circumstances they’ve got less obstacles
circumstances they’ve got less obstacles
circumstances they’ve got less obstacles and they say and I understand you know
and they say and I understand you know
and they say and I understand you know that you know if you just do the work
that you know if you just do the work
that you know if you just do the work you’ll get the result
you’ll get the result
you’ll get the result but what if okay they want to believe it
but what if okay they want to believe it
but what if okay they want to believe it they want to succeed but at the end of
they want to succeed but at the end of
they want to succeed but at the end of the day they don’t do it because they
the day they don’t do it because they
the day they don’t do it because they talked themselves out of it all right
talked themselves out of it all right
talked themselves out of it all right you this is easily the number one thing
you this is easily the number one thing
you this is easily the number one thing that keeps people from succeeding it’s
that keeps people from succeeding it’s
that keeps people from succeeding it’s the number one thing that keeps people
the number one thing that keeps people
the number one thing that keeps people where they are it’s the number one thing
where they are it’s the number one thing
where they are it’s the number one thing that keeps people broke it’s the number
that keeps people broke it’s the number
that keeps people broke it’s the number one thing that keeps people in a
one thing that keeps people in a
one thing that keeps people in a situation of frustration or you know it
situation of frustration or you know it
situation of frustration or you know it is basically regret and and what ends up
is basically regret and and what ends up
is basically regret and and what ends up happening is is that they end up going
happening is is that they end up going
happening is is that they end up going through their life accepting what
through their life accepting what
through their life accepting what they’re dealt doing what they’re told
they’re dealt doing what they’re told
they’re dealt doing what they’re told and they end up at 50 60 years old
and they end up at 50 60 years old
and they end up at 50 60 years old wondering what happened well I’m gonna
wondering what happened well I’m gonna
wondering what happened well I’m gonna tell you what happened you talk yourself
tell you what happened you talk yourself
tell you what happened you talk yourself out of going after what you were
out of going after what you were
out of going after what you were supposed to go after you talk to
supposed to go after you talk to
supposed to go after you talk to yourself out of your purpose you talk to
yourself out of your purpose you talk to
yourself out of your purpose you talk to yourself out of the idea that success is
yourself out of the idea that success is
yourself out of the idea that success is cause and effect
cause and effect
cause and effect not magic luck or magic fairy dust
not magic luck or magic fairy dust
not magic luck or magic fairy dust that’s what happened okay and that’s the
that’s what happened okay and that’s the
that’s what happened okay and that’s the number one thing that keeps people from
number one thing that keeps people from
number one thing that keeps people from succeeding
succeeding
succeeding it’s the what-if story that they tell
it’s the what-if story that they tell
it’s the what-if story that they tell themselves over and over and over again
themselves over and over and over again
themselves over and over and over again as to why they can’t move forward and
as to why they can’t move forward and
as to why they can’t move forward and other people can why if they do the work
other people can why if they do the work
other people can why if they do the work it still isn’t going to work out
it still isn’t going to work out
it still isn’t going to work out successful easy guys easy it’s making a
successful easy guys easy it’s making a
successful easy guys easy it’s making a plan and executing the plan everyday
plan and executing the plan everyday
plan and executing the plan everyday it’s that easy
it’s that easy
it’s that easy it’s that easy okay and people will be
it’s that easy okay and people will be
it’s that easy okay and people will be like Eddie it’s not that easy there’s
like Eddie it’s not that easy there’s
like Eddie it’s not that easy there’s got to be luck to it you know my friend
got to be luck to it you know my friend
got to be luck to it you know my friend he created the super Snuggie snowball
he created the super Snuggie snowball
he created the super Snuggie snowball machine and it made a hundred million
machine and it made a hundred million
machine and it made a hundred million dollars in one day
dollars in one day
dollars in one day well you ain’t your friend you’re a
well you ain’t your friend you’re a
well you ain’t your friend you’re a regular dude just like me and I’m
regular dude just like me and I’m
regular dude just like me and I’m telling you and you can choose to
telling you and you can choose to
telling you and you can choose to believe whatever you want to believe but
believe whatever you want to believe but
believe whatever you want to believe but the reality is this make a plan work the
the reality is this make a plan work the
the reality is this make a plan work the plan make a plan
plan make a plan
plan make a plan work the plan make a plan work the plan
work the plan make a plan work the plan
work the plan make a plan work the plan and whenever the plan doesn’t work you
and whenever the plan doesn’t work you
and whenever the plan doesn’t work you change the plan
change the plan
change the plan that’s called failure it’s called
that’s called failure it’s called
that’s called failure it’s called learning the lessons called adjusting on
learning the lessons called adjusting on
learning the lessons called adjusting on the run you are not going to have a
the run you are not going to have a
the run you are not going to have a perfect plan from start to finish just
perfect plan from start to finish just
perfect plan from start to finish just because you thought of an idea that’s
because you thought of an idea that’s
because you thought of an idea that’s reality okay so when we talk about the
reality okay so when we talk about the
reality okay so when we talk about the what-if story you’re telling yourself
what-if story you’re telling yourself
what-if story you’re telling yourself the what-if story you’re trying to
the what-if story you’re trying to
the what-if story you’re trying to justify your your fear with
justify your your fear with
justify your your fear with suppose suppose if you do the work and
suppose suppose if you do the work and
suppose suppose if you do the work and you do it for a long enough time and you
you do it for a long enough time and you
you do it for a long enough time and you have at least average intelligence you
have at least average intelligence you
have at least average intelligence you will be successful period and the story
will be successful period and the story
will be successful period and the story now you can accept that or you can go
now you can accept that or you can go
now you can accept that or you can go out you can look for all the little
out you can look for all the little
out you can look for all the little exceptions you can look for the you know
exceptions you can look for the you know
exceptions you can look for the you know the glory stories the guys who make
the glory stories the guys who make
the glory stories the guys who make millions of dollars in one year which
millions of dollars in one year which
millions of dollars in one year which they don’t you know it doesn’t happen to
they don’t you know it doesn’t happen to
they don’t you know it doesn’t happen to the average guy you know you can go out
the average guy you know you can go out
the average guy you know you can go out there and say oh they got lucky look
there and say oh they got lucky look
there and say oh they got lucky look that’s all luck it’s all luck or you can
that’s all luck it’s all luck or you can
that’s all luck it’s all luck or you can accept the fact that for people who
accept the fact that for people who
accept the fact that for people who don’t get lucky like us that there is a
don’t get lucky like us that there is a
don’t get lucky like us that there is a way to still do it which is to make a
way to still do it which is to make a
way to still do it which is to make a plan and execute the plan and do that
plan and execute the plan and do that
plan and execute the plan and do that relentlessly consistently over the
relentlessly consistently over the
relentlessly consistently over the course of ten years and you’ll be where
course of ten years and you’ll be where
course of ten years and you’ll be where you want to be alright I’m not a smart
you want to be alright I’m not a smart
you want to be alright I’m not a smart person I’m not overly intelligent I just
person I’m not overly intelligent I just
person I’m not overly intelligent I just make a list every day and execute on it
make a list every day and execute on it
make a list every day and execute on it I don’t I don’t worry about what if I
I don’t I don’t worry about what if I
I don’t I don’t worry about what if I don’t think about what if I do this and
don’t think about what if I do this and
don’t think about what if I do this and it doesn’t work out the way I want I
it doesn’t work out the way I want I
it doesn’t work out the way I want I know that it’ll work out in some way and
know that it’ll work out in some way and
know that it’ll work out in some way and because I’m smart enough to adjust the
because I’m smart enough to adjust the
because I’m smart enough to adjust the plan on on the way I know that it will
plan on on the way I know that it will
plan on on the way I know that it will at least end up somewhere close to where
at least end up somewhere close to where
at least end up somewhere close to where I want to be it’s not that hard but over
I want to be it’s not that hard but over
I want to be it’s not that hard but over complicating it they’re all know what if
complicating it they’re all know what if
complicating it they’re all know what if you do the work the result will be there
you do the work the result will be there
you do the work the result will be there period well the last and the most
period well the last and the most
period well the last and the most valuable lesson as an entrepreneur I
valuable lesson as an entrepreneur I
valuable lesson as an entrepreneur I learned was about the value of execution
learned was about the value of execution
learned was about the value of execution with too many people where too many
with too many people where too many
with too many people where too many people spend too much time thinking
people spend too much time thinking
people spend too much time thinking about the vision we are taught that you
about the vision we are taught that you
about the vision we are taught that you have to build a better mousetrap every
have to build a better mousetrap every
have to build a better mousetrap every venture capitalist will tell you there
venture capitalist will tell you there
venture capitalist will tell you there to be a successful entrepreneur you need
to be a successful entrepreneur you need
to be a successful entrepreneur you need a breakthrough innovation once you have
a breakthrough innovation once you have
a breakthrough innovation once you have to assume none of us or at least most of
to assume none of us or at least most of
to assume none of us or at least most of us are not the smartest people in the
us are not the smartest people in the
us are not the smartest people in the world there are lots and lots of great
world there are lots and lots of great
world there are lots and lots of great great inventors out there how are we
great inventors out there how are we
great inventors out there how are we going to be the person who’s going to
going to be the person who’s going to
going to be the person who’s going to always build a better mousetrap well to
always build a better mousetrap well to
always build a better mousetrap well to be successful you don’t have people a
be successful you don’t have people a
be successful you don’t have people a better mousetrap you just have to build
better mousetrap you just have to build
better mousetrap you just have to build a different mousetrap and as long as you
a different mousetrap and as long as you
a different mousetrap and as long as you are executing well the business always
are executing well the business always
are executing well the business always comes
comes
comes down to block and tackle it’s not about
down to block and tackle it’s not about
down to block and tackle it’s not about the great vision is always about the
the great vision is always about the
the great vision is always about the great execution and you can always
great execution and you can always
great execution and you can always succeed by out executing your
succeed by out executing your
succeed by out executing your competitors not necessarily having the
competitors not necessarily having the
competitors not necessarily having the best product in the marketplace and I
best product in the marketplace and I
best product in the marketplace and I think the Microsoft is a great example
think the Microsoft is a great example
think the Microsoft is a great example where they took a same product that
where they took a same product that
where they took a same product that other people may have had but they
other people may have had but they
other people may have had but they executed is substantially better and
executed is substantially better and
executed is substantially better and today the market leader in the industry
today the market leader in the industry
today the market leader in the industry thank you guys so much for watching I
thank you guys so much for watching I
thank you guys so much for watching I hope you enjoyed I’d love to know what
hope you enjoyed I’d love to know what
hope you enjoyed I’d love to know what did you take from this video that you
did you take from this video that you
did you take from this video that you are going to immediately now apply to
are going to immediately now apply to
are going to immediately now apply to your life or your business somehow
your life or your business somehow
your life or your business somehow please leave it down in the comments
please leave it down in the comments
please leave it down in the comments below I’m really curious to find out I
below I’m really curious to find out I
below I’m really curious to find out I also want to give a quick shout out to
also want to give a quick shout out to
also want to give a quick shout out to Julio Velez Julio thank you so much for
Julio Velez Julio thank you so much for
Julio Velez Julio thank you so much for picking up a copy of my book your one
picking up a copy of my book your one
picking up a copy of my book your one word and posting that review on your
word and posting that review on your
word and posting that review on your YouTube channel
YouTube channel
YouTube channel I really really appreciate this
I really really appreciate this
I really really appreciate this department and I’m so glad that you
department and I’m so glad that you
department and I’m so glad that you enjoyed the book today’s book is called
enjoyed the book today’s book is called
enjoyed the book today’s book is called your one word by Evan Carver kill thank
your one word by Evan Carver kill thank
your one word by Evan Carver kill thank you guys again for watching I believe in
you guys again for watching I believe in
you guys again for watching I believe in you
you
you I hope you continue to believe in
I hope you continue to believe in
I hope you continue to believe in yourself and whatever your one word is
yourself and whatever your one word is
yourself and whatever your one word is much love I’ll see you soon
”
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