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Evan Spiegel’s Top 10 Rules For Success (@evanspiegel)


so I’m asked one question most often why

so I’m asked one question most often why didn’t you sell your business it doesn’t

didn’t you sell your business it doesn’t

didn’t you sell your business it doesn’t even make money by deleting the images

even make money by deleting the images

even make money by deleting the images after you sent them we changed what it

after you sent them we changed what it

after you sent them we changed what it meant to take a picture I think one of

meant to take a picture I think one of

meant to take a picture I think one of the perks of being a really small

the perks of being a really small

the perks of being a really small company is that from the beginning we

company is that from the beginning we

company is that from the beginning we got to think about diversity he’s an

got to think about diversity he’s an

got to think about diversity he’s an American internet entrepreneur he’s the

American internet entrepreneur he’s the

American internet entrepreneur he’s the co-founder and CEO of the mobile app

co-founder and CEO of the mobile app

co-founder and CEO of the mobile app snapchat he has an estimated net worth

snapchat he has an estimated net worth

snapchat he has an estimated net worth of 2.1 billion dollars

of 2.1 billion dollars

of 2.1 billion dollars he’s Evan Spiegel and here is my take on

he’s Evan Spiegel and here is my take on

he’s Evan Spiegel and here is my take on his top ten rules for success rule

his top ten rules for success rule

his top ten rules for success rule number five is my personal favorite and

number five is my personal favorite and

number five is my personal favorite and I’m curious if you’re great which one

I’m curious if you’re great which one

I’m curious if you’re great which one you guys like the best as always if

you guys like the best as always if

you guys like the best as always if everyone is saying something that really

everyone is saying something that really

everyone is saying something that really resonates with you please leave it down

resonates with you please leave it down

resonates with you please leave it down in the comments below

in the comments below

in the comments below and put quotes around it so others can

and put quotes around it so others can

and put quotes around it so others can be inspired as well so I’m asked one

be inspired as well so I’m asked one

be inspired as well so I’m asked one question

question

question most often why didn’t you sell your

most often why didn’t you sell your

most often why didn’t you sell your business it doesn’t even make money it’s

business it doesn’t even make money it’s

business it doesn’t even make money it’s a fad you could be on a boat right now

a fad you could be on a boat right now

a fad you could be on a boat right now everybody loves boats what is wrong with

everybody loves boats what is wrong with

everybody loves boats what is wrong with you and I’m now convinced that the

you and I’m now convinced that the

you and I’m now convinced that the fastest way to figure out if you’re

fastest way to figure out if you’re

fastest way to figure out if you’re doing something that is truly important

doing something that is truly important

doing something that is truly important to you is to find is to find someone who

to you is to find is to find someone who

to you is to find is to find someone who will offer you a bunch of money to part

will offer you a bunch of money to part

will offer you a bunch of money to part with it see the best thing is that no

with it see the best thing is that no

with it see the best thing is that no matter whether or not you sell you will

matter whether or not you sell you will

matter whether or not you sell you will learn something very valuable about

learn something very valuable about

learn something very valuable about yourself if you sell you will know

yourself if you sell you will know

yourself if you sell you will know immediately that it wasn’t the right

immediately that it wasn’t the right

immediately that it wasn’t the right dream anyways and if you don’t sell

dream anyways and if you don’t sell

dream anyways and if you don’t sell you’re probably on to something maybe

you’re probably on to something maybe

you’re probably on to something maybe you have the beginning of something

you have the beginning of something

you have the beginning of something meaningful

meaningful

meaningful after you worry about making the leap

after you worry about making the leap

after you worry about making the leap from sort of an inventor to a manager

from sort of an inventor to a manager

from sort of an inventor to a manager and how are you handling that yeah well

and how are you handling that yeah well

and how are you handling that yeah well I think the the solution really is the

I think the the solution really is the

I think the the solution really is the team right and so Bobby and I both have

team right and so Bobby and I both have

team right and so Bobby and I both have lean really heavily on some really

lean really heavily on some really

lean really heavily on some really terrific people that we’ve been able to

terrific people that we’ve been able to

terrific people that we’ve been able to hire and frankly I think that’s that’s

hire and frankly I think that’s that’s

hire and frankly I think that’s that’s the only way to do it I think the

the only way to do it I think the

the only way to do it I think the challenging part from like the learning

challenging part from like the learning

challenging part from like the learning perspective is making commitments that

perspective is making commitments that

perspective is making commitments that are that big at such a young age to the

are that big at such a young age to the

are that big at such a young age to the people that work for us and their

people that work for us and their

people that work for us and their families it’s very hard for me to use my

families it’s very hard for me to use my

families it’s very hard for me to use my phone to be honest I’m kind of like on

phone to be honest I’m kind of like on

phone to be honest I’m kind of like on text message and email and our service

text message and email and our service

text message and email and our service and so I’m always yelling at our people

and so I’m always yelling at our people

and so I’m always yelling at our people to try and hopefully not yelling but

to try and hopefully not yelling but

to try and hopefully not yelling but trying to encouraging big early

trying to encouraging big early

trying to encouraging big early I know it was really vigorous

I know it was really vigorous

I know it was really vigorous encouragement yeah um to to make this

encouragement yeah um to to make this

encouragement yeah um to to make this service just more and more simple so

service just more and more simple so

service just more and more simple so every time we add a new feature we try

every time we add a new feature we try

every time we add a new feature we try to take a button away and that’s that

to take a button away and that’s that

to take a button away and that’s that sort of has spawned a lot of our

sort of has spawned a lot of our

sort of has spawned a lot of our inventions like we have it we have a one

inventions like we have it we have a one

inventions like we have it we have a one camera button on our service and you can

camera button on our service and you can

camera button on our service and you can tap it to take a photo but if you want

tap it to take a photo but if you want

tap it to take a photo but if you want to take a video you just press and hold

to take a video you just press and hold

to take a video you just press and hold and that you know in the past if you

and that you know in the past if you

and that you know in the past if you remember or still happens on a lot of

remember or still happens on a lot of

remember or still happens on a lot of camera phones today you have to switch

camera phones today you have to switch

camera phones today you have to switch into video mode and you end up with all

into video mode and you end up with all

into video mode and you end up with all these like weird like videos that you

these like weird like videos that you

these like weird like videos that you thought were pictures pictures you

thought were pictures pictures you

thought were pictures pictures you thought your videos doesn’t really

thought your videos doesn’t really

thought your videos doesn’t really doesn’t ly make sense so we’re much more

doesn’t ly make sense so we’re much more

doesn’t ly make sense so we’re much more interested in increasing engagement

interested in increasing engagement

interested in increasing engagement rather than getting big so we really

rather than getting big so we really

rather than getting big so we really focused on a few markets that are really

focused on a few markets that are really

focused on a few markets that are really really important to us and right now

really important to us and right now

really important to us and right now we’re working on really increasing

we’re working on really increasing

we’re working on really increasing engagements making making sure the

engagements making making sure the

engagements making making sure the people that are on our service just love

people that are on our service just love

people that are on our service just love it and that’s really what we watch and I

it and that’s really what we watch and I

it and that’s really what we watch and I think over time we’ll think about

think over time we’ll think about

think over time we’ll think about expanding the product but right now it’s

expanding the product but right now it’s

expanding the product but right now it’s really just a maniacal focus on making

really just a maniacal focus on making

really just a maniacal focus on making great products and deepening the

great products and deepening the

great products and deepening the engagement with our service you already

engagement with our service you already

engagement with our service you already have inside of you all of the amazing

have inside of you all of the amazing

have inside of you all of the amazing things you need to follow the dreams

things you need to follow the dreams

things you need to follow the dreams that you have and if you get stuck along

that you have and if you get stuck along

that you have and if you get stuck along the way there is a ton of free

the way there is a ton of free

the way there is a ton of free information available on the Internet

information available on the Internet

information available on the Internet have faith in yourself and the person

have faith in yourself and the person

have faith in yourself and the person you’re going to become know that you are

you’re going to become know that you are

you’re going to become know that you are capable of all of the growth that will

capable of all of the growth that will

capable of all of the growth that will be expected of you and that you expect

be expected of you and that you expect

be expected of you and that you expect from yourself you will tackle every

from yourself you will tackle every

from yourself you will tackle every challenge headed your way and if you

challenge headed your way and if you

challenge headed your way and if you don’t it won’t be for lack of trying

don’t it won’t be for lack of trying

don’t it won’t be for lack of trying someone will always have an opinion

someone will always have an opinion

someone will always have an opinion about you whatever you do won’t ever be

about you whatever you do won’t ever be

about you whatever you do won’t ever be enough so find something important to

enough so find something important to

enough so find something important to you find something that you love you

you find something that you love you

you find something that you love you really found something special in

really found something special in

really found something special in snapchat which at the time was called

snapchat which at the time was called

snapchat which at the time was called piccaboo and we found that by deleting

piccaboo and we found that by deleting

piccaboo and we found that by deleting the images after you sent them we

the images after you sent them we

the images after you sent them we changed what it meant to take a picture

changed what it meant to take a picture

changed what it meant to take a picture so a picture wasn’t about saving a

so a picture wasn’t about saving a

so a picture wasn’t about saving a really important moment it was about

really important moment it was about

really important moment it was about communicating and we got really lucky

communicating and we got really lucky

communicating and we got really lucky because smartphones and their camera

because smartphones and their camera

because smartphones and their camera connected to the Internet

connected to the Internet

connected to the Internet meant that there was really a big change

meant that there was really a big change

meant that there was really a big change happening in communication that we you

happening in communication that we you

happening in communication that we you know didn’t didn’t totally identify at

know didn’t didn’t totally identify at

know didn’t didn’t totally identify at the time but we do now which is that

the time but we do now which is that

the time but we do now which is that people prefer to communicate with photos

people prefer to communicate with photos

people prefer to communicate with photos and videos

and videos

and videos rather than pack diversity for us is

rather than pack diversity for us is

rather than pack diversity for us is really closely tied to competency so for

really closely tied to competency so for

really closely tied to competency so for us we have such a diverse group of

us we have such a diverse group of

us we have such a diverse group of people using our products and services

people using our products and services

people using our products and services every day that in order for us to make

every day that in order for us to make

every day that in order for us to make absolutely great products and services

absolutely great products and services

absolutely great products and services for that community we need a really

for that community we need a really

for that community we need a really really diverse group of people and it’s

really diverse group of people and it’s

really diverse group of people and it’s really that simple so for us we just

really that simple so for us we just

really that simple so for us we just have an awareness that you know if we

have an awareness that you know if we

have an awareness that you know if we want to make the best products we need

want to make the best products we need

want to make the best products we need to have we need to have a diverse so can

to have we need to have a diverse so can

to have we need to have a diverse so can you describe your diverse group of

you describe your diverse group of

you describe your diverse group of people and I mean what are some of the

people and I mean what are some of the

people and I mean what are some of the percentages if you have them and again

percentages if you have them and again

percentages if you have them and again like this this is sort of the challenge

like this this is sort of the challenge

like this this is sort of the challenge and I should I should have exact

and I should I should have exact

and I should I should have exact percentages for you but we just don’t

percentages for you but we just don’t

percentages for you but we just don’t think about diversity and in terms of

think about diversity and in terms of

think about diversity and in terms of numbers that way and I think one of the

numbers that way and I think one of the

numbers that way and I think one of the perks of being a really small company is

perks of being a really small company is

perks of being a really small company is that from the beginning we got to think

that from the beginning we got to think

that from the beginning we got to think about diversity so we didn’t end up with

about diversity so we didn’t end up with

about diversity so we didn’t end up with a situation where ten years down the

a situation where ten years down the

a situation where ten years down the line oh my gosh I need to fix my numbers

line oh my gosh I need to fix my numbers

line oh my gosh I need to fix my numbers because it’s not really cool to think

because it’s not really cool to think

because it’s not really cool to think about people as numbers right we think

about people as numbers right we think

about people as numbers right we think about people and diverse skill sets and

about people and diverse skill sets and

about people and diverse skill sets and so for us because you know we’re 300

so for us because you know we’re 300

so for us because you know we’re 300 people now we were thirty people

people now we were thirty people

people now we were thirty people gosh a year and a half ago we’ve been

gosh a year and a half ago we’ve been

gosh a year and a half ago we’ve been really mindful that as we grow we need

really mindful that as we grow we need

really mindful that as we grow we need to hire diverse folks in for Matias so

to hire diverse folks in for Matias so

to hire diverse folks in for Matias so fascinating and it’s so pervasive that

fascinating and it’s so pervasive that

fascinating and it’s so pervasive that it’s been studied for a very long time

it’s been studied for a very long time

it’s been studied for a very long time see it turns out there are two things

see it turns out there are two things

see it turns out there are two things that can dramatically reduce conformity

that can dramatically reduce conformity

that can dramatically reduce conformity in a group setting the first is a single

in a group setting the first is a single

in a group setting the first is a single dissenting voice and the second is the

dissenting voice and the second is the

dissenting voice and the second is the ability to communicate privately with

ability to communicate privately with

ability to communicate privately with other members of the group our

other members of the group our

other members of the group our government gives us the right to privacy

government gives us the right to privacy

government gives us the right to privacy and the right to express ourselves

and the right to express ourselves

and the right to express ourselves freely in the hope that we might

freely in the hope that we might

freely in the hope that we might mitigate conformity democracy wasn’t

mitigate conformity democracy wasn’t

mitigate conformity democracy wasn’t designed to promote popular thought it

designed to promote popular thought it

designed to promote popular thought it was architected to protect dissent for

was architected to protect dissent for

was architected to protect dissent for as President Kennedy said conformity is

as President Kennedy said conformity is

as President Kennedy said conformity is the jailer of freedom and the enemy of

the jailer of freedom and the enemy of

the jailer of freedom and the enemy of growth what circumstances were present

growth what circumstances were present

growth what circumstances were present that made this idea catch fire sure so I

that made this idea catch fire sure so I

that made this idea catch fire sure so I think there was sort of two components

think there was sort of two components

think there was sort of two components in the first component is probably that

in the first component is probably that

in the first component is probably that social media was starting to feel a

social media was starting to feel a

social media was starting to feel a little stale so there’s only so many

little stale so there’s only so many

little stale so there’s only so many beautiful attractive cool pictures that

beautiful attractive cool pictures that

beautiful attractive cool pictures that you can take and when you see all of

you can take and when you see all of

you can take and when you see all of them day after day after day it just

them day after day after day it just

them day after day after day it just kind of gets bore

kind of gets bore

kind of gets bore so I think there was that aspect of it

so I think there was that aspect of it

so I think there was that aspect of it and then I think the other thing is that

and then I think the other thing is that

and then I think the other thing is that we really identified that this ephemeral

we really identified that this ephemeral

we really identified that this ephemeral thing was core to conversation and so if

thing was core to conversation and so if

thing was core to conversation and so if you want to have a conversation one of

you want to have a conversation one of

you want to have a conversation one of the best parts about it was that you

the best parts about it was that you

the best parts about it was that you were left with the memory but not

were left with the memory but not

were left with the memory but not necessarily a transcript and I think

necessarily a transcript and I think

necessarily a transcript and I think that that really drove the great feeling

that that really drove the great feeling

that that really drove the great feeling that you have when you you know share

that you have when you you know share

that you have when you you know share snaps with friends and they’re silly and

snaps with friends and they’re silly and

snaps with friends and they’re silly and you know not exactly perfect you know

you know not exactly perfect you know

you know not exactly perfect you know there was obviously a place for all

there was obviously a place for all

there was obviously a place for all these great photos that you wanted to

these great photos that you wanted to

these great photos that you wanted to save and keep and there wasn’t so much a

save and keep and there wasn’t so much a

save and keep and there wasn’t so much a place to have a conversation and I think

place to have a conversation and I think

place to have a conversation and I think you know there’s a nice balance with

you know there’s a nice balance with

you know there’s a nice balance with both and so I think we sort of filled

both and so I think we sort of filled

both and so I think we sort of filled maybe avoid the conversation void that

maybe avoid the conversation void that

maybe avoid the conversation void that was missing I’m obsessed with this idea

was missing I’m obsessed with this idea

was missing I’m obsessed with this idea of no standard terms so when we when we

of no standard terms so when we when we

of no standard terms so when we when we were first getting started and took took

were first getting started and took took

were first getting started and took took financing or our lawyers would take us

financing or our lawyers would take us

financing or our lawyers would take us through the documents and they’d say oh

through the documents and they’d say oh

through the documents and they’d say oh you don’t worry about it it’s all

you don’t worry about it it’s all

you don’t worry about it it’s all standard then at the time I’m like oh

standard then at the time I’m like oh

standard then at the time I’m like oh sure standard that’s great no no issues

sure standard that’s great no no issues

sure standard that’s great no no issues senator centers no problem and I’ve

senator centers no problem and I’ve

senator centers no problem and I’ve since learned that standard means either

since learned that standard means either

since learned that standard means either the person who’s walking through the

the person who’s walking through the

the person who’s walking through the documents doesn’t understand them or you

documents doesn’t understand them or you

documents doesn’t understand them or you could be getting taken advantage of so

could be getting taken advantage of so

could be getting taken advantage of so when someone says something standard

when someone says something standard

when someone says something standard just ask why and why and why and why

just ask why and why and why and why

just ask why and why and why and why until you really understand you know

until you really understand you know

until you really understand you know intricately I think how how the deal

intricately I think how how the deal

intricately I think how how the deal structured and so I I think the big

structured and so I I think the big

structured and so I I think the big thing that we took away from that is you

thing that we took away from that is you

thing that we took away from that is you know standard terms is a huge red flag

know standard terms is a huge red flag

know standard terms is a huge red flag and beyond that just afraid to just

and beyond that just afraid to just

and beyond that just afraid to just continue asking why thank you guys so

continue asking why thank you guys so

continue asking why thank you guys so much for watching I made this video

much for watching I made this video

much for watching I made this video because Prasad Marne or marnai I hope I

because Prasad Marne or marnai I hope I

because Prasad Marne or marnai I hope I got that okay ask me too so if there’s a

got that okay ask me too so if there’s a

got that okay ask me too so if there’s a famous entrepreneur that you want me to

famous entrepreneur that you want me to

famous entrepreneur that you want me to profile next leave it down in the

profile next leave it down in the

profile next leave it down in the comments below and I’ll see what I can

comments below and I’ll see what I can

comments below and I’ll see what I can do I also love to know which of the 10

do I also love to know which of the 10

do I also love to know which of the 10 rules had the biggest impact on you and

rules had the biggest impact on you and

rules had the biggest impact on you and why what change you’re going to make

why what change you’re going to make

why what change you’re going to make what was the most touching after

what was the most touching after

what was the most touching after watching this video what are you can

watching this video what are you can

watching this video what are you can apply to your life in your business

apply to your life in your business

apply to your life in your business leave it down in the comments and I will

leave it down in the comments and I will

leave it down in the comments and I will join in the discussion thank you guys so

join in the discussion thank you guys so

join in the discussion thank you guys so much for watching

much for watching

much for watching continue to believe or whatever you’re

continue to believe or whatever you’re

continue to believe or whatever you’re one where it is and I’ll see you soon

”

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