hello everyone and welcome to the oven carmichael show– i am your host Evan
carmichael show– i am your host Evan
carmichael show– i am your host Evan Carmichael I believe that hungry
Carmichael I believe that hungry
Carmichael I believe that hungry entrepreneurs deserve help I was out
entrepreneurs deserve help I was out
entrepreneurs deserve help I was out late last night I was hosting a dance
late last night I was hosting a dance
late last night I was hosting a dance party but chata party at one of the
party but chata party at one of the
party but chata party at one of the companies that I’ve invested in and it’s
companies that I’ve invested in and it’s
companies that I’ve invested in and it’s great to see good companies doing well
great to see good companies doing well
great to see good companies doing well and I want to see that for you as well
and I want to see that for you as well
and I want to see that for you as well now before getting started I need to
now before getting started I need to
now before getting started I need to welcome two new producers is a show
welcome two new producers is a show
welcome two new producers is a show usually I’m with Zach and Courtney today
usually I’m with Zach and Courtney today
usually I’m with Zach and Courtney today it’s steve and Fernanda so I’m excited
it’s steve and Fernanda so I’m excited
it’s steve and Fernanda so I’m excited to hope we have a good show hope
to hope we have a good show hope
to hope we have a good show hope everything goes well this show is really
everything goes well this show is really
everything goes well this show is really important today is extremely important
important today is extremely important
important today is extremely important today I’m going to give you strategies
today I’m going to give you strategies
today I’m going to give you strategies to not only save your business but help
to not only save your business but help
to not only save your business but help you build the company that you deserve
you build the company that you deserve
you build the company that you deserve and can be proud of instead of just
and can be proud of instead of just
and can be proud of instead of just struggling to get by on the agenda today
struggling to get by on the agenda today
struggling to get by on the agenda today I’m talking about how to turn a bad day
I’m talking about how to turn a bad day
I’m talking about how to turn a bad day around do women get respect as business
around do women get respect as business
around do women get respect as business owners if your business isn’t where it
owners if your business isn’t where it
owners if your business isn’t where it should be your fault and how to go all
should be your fault and how to go all
should be your fault and how to go all in now if you’re having a bad day bad
in now if you’re having a bad day bad
in now if you’re having a bad day bad week by month you have to find a way to
week by month you have to find a way to
week by month you have to find a way to turn it around running the business is
turn it around running the business is
turn it around running the business is hard there’s going to be peaks and is
hard there’s going to be peaks and is
hard there’s going to be peaks and is going to be valleys you guys know what
going to be valleys you guys know what
going to be valleys you guys know what I’m talking about there’s some days when
I’m talking about there’s some days when
I’m talking about there’s some days when you are on top of the world everything’s
you are on top of the world everything’s
you are on top of the world everything’s going really well you love everything
going really well you love everything
going really well you love everything about your business and then you’re
about your business and then you’re
about your business and then you’re going to have the days where you feel
going to have the days where you feel
going to have the days where you feel like you’re just getting kicked on going
like you’re just getting kicked on going
like you’re just getting kicked on going and then when you feel like nothing else
and then when you feel like nothing else
and then when you feel like nothing else could happen you that’s worse than
could happen you that’s worse than
could happen you that’s worse than what’s going on right now damn in your
what’s going on right now damn in your
what’s going on right now damn in your face another huge problem and that’s
face another huge problem and that’s
face another huge problem and that’s part of running the business but you
part of running the business but you
part of running the business but you can’t let those down days EP down for
can’t let those down days EP down for
can’t let those down days EP down for too long okay last week I had a bad day
too long okay last week I had a bad day
too long okay last week I had a bad day it was wednesday i got on the call with
it was wednesday i got on the call with
it was wednesday i got on the call with my book agent i’m working on this book
my book agent i’m working on this book
my book agent i’m working on this book deal i thought i did a great job with a
deal i thought i did a great job with a
deal i thought i did a great job with a new proposal she calls me up and slammed
new proposal she calls me up and slammed
new proposal she calls me up and slammed me on it she said she hated it she says
me on it she said she hated it she says
me on it she said she hated it she says my first suppose it was better to tells
my first suppose it was better to tells
my first suppose it was better to tells not going in the wrong direction I
not going in the wrong direction I
not going in the wrong direction I didn’t fully understand all of her
didn’t fully understand all of her
didn’t fully understand all of her feedback and was confused as to what to
feedback and was confused as to what to
feedback and was confused as to what to do next I was frustrated I wanted to
do next I was frustrated I wanted to
do next I was frustrated I wanted to make this thing happen and I hate
make this thing happen and I hate
make this thing happen and I hate hearing that I’m going in the wrong
hearing that I’m going in the wrong
hearing that I’m going in the wrong direction then I get on the call with my
direction then I get on the call with my
direction then I get on the call with my media coach who’s
media coach who’s
media coach who’s having me for all the things I’m doing
having me for all the things I’m doing
having me for all the things I’m doing on radio and saying I need to be better
on radio and saying I need to be better
on radio and saying I need to be better pointing out all my flaws giving me
pointing out all my flaws giving me
pointing out all my flaws giving me suggestions for what to do better and
suggestions for what to do better and
suggestions for what to do better and for two hours I’m just taking it from
for two hours I’m just taking it from
for two hours I’m just taking it from these people and it was all great
these people and it was all great
these people and it was all great feedback but hard to take then it starts
feedback but hard to take then it starts
feedback but hard to take then it starts raining outside and I brought my Vespa
raining outside and I brought my Vespa
raining outside and I brought my Vespa to work and I didn’t check the weather
to work and I didn’t check the weather
to work and I didn’t check the weather report it was studying the morning now
report it was studying the morning now
report it was studying the morning now i’m going to get stoked as they leave
i’m going to get stoked as they leave
i’m going to get stoked as they leave for the afternoon so my day was not off
for the afternoon so my day was not off
for the afternoon so my day was not off to a good start and i had an important
to a good start and i had an important
to a good start and i had an important afternoon i had to film 14 videos that
afternoon i had to film 14 videos that
afternoon i had to film 14 videos that afternoon and i needed to bring my
afternoon and i needed to bring my
afternoon and i needed to bring my aching and you got to bring it for your
aching and you got to bring it for your
aching and you got to bring it for your business to you have to bring your A
business to you have to bring your A
business to you have to bring your A game for people to pay attention if your
game for people to pay attention if your
game for people to pay attention if your business to grow you’re not going to
business to grow you’re not going to
business to grow you’re not going to watch my videos to farm on there saying
watch my videos to farm on there saying
watch my videos to farm on there saying hey guys at seven I’m really down today
hey guys at seven I’m really down today
hey guys at seven I’m really down today but you have to grow your business right
but you have to grow your business right
but you have to grow your business right that’s not going to it’s not going to
that’s not going to it’s not going to
that’s not going to it’s not going to aspire you and motivate you so what did
aspire you and motivate you so what did
aspire you and motivate you so what did I do number one I got out of the office
I do number one I got out of the office
I do number one I got out of the office I went to a Zumba class boom was like
I went to a Zumba class boom was like
I went to a Zumba class boom was like Latin line dancing cardio get out of
Latin line dancing cardio get out of
Latin line dancing cardio get out of your office do something to get the
your office do something to get the
your office do something to get the blood flowing a little bit get some
blood flowing a little bit get some
blood flowing a little bit get some perspective get some distance you’ll
perspective get some distance you’ll
perspective get some distance you’ll start to feel better number to go help
start to feel better number to go help
start to feel better number to go help somebody I helped my dad I invited him
somebody I helped my dad I invited him
somebody I helped my dad I invited him along for the class and he felt like he
along for the class and he felt like he
along for the class and he felt like he wanted to have a little bit of fitness
wanted to have a little bit of fitness
wanted to have a little bit of fitness in his life he wasn’t in the best shape
in his life he wasn’t in the best shape
in his life he wasn’t in the best shape so he came along with me to the class
so he came along with me to the class
so he came along with me to the class and he’s smiling and I see him at the
and he’s smiling and I see him at the
and he’s smiling and I see him at the end of the class he had a great time
end of the class he had a great time
end of the class he had a great time huge smile across the space tons of
huge smile across the space tons of
huge smile across the space tons of sweat across his forehead and he said
sweat across his forehead and he said
sweat across his forehead and he said thank you and that made me feel good you
thank you and that made me feel good you
thank you and that made me feel good you know when you do things to help people
know when you do things to help people
know when you do things to help people you’ll feel better you’ll have more
you’ll feel better you’ll have more
you’ll feel better you’ll have more energy you would have put that back into
energy you would have put that back into
energy you would have put that back into your business and the third thing I did
your business and the third thing I did
your business and the third thing I did was go out and get some liquid
was go out and get some liquid
was go out and get some liquid inspiration I went to my local starbucks
inspiration I went to my local starbucks
inspiration I went to my local starbucks picked up some caffeine and sugar my
picked up some caffeine and sugar my
picked up some caffeine and sugar my favorite drink right now is the caramel
favorite drink right now is the caramel
favorite drink right now is the caramel ribbon Frappuccino and just gave me a
ribbon Frappuccino and just gave me a
ribbon Frappuccino and just gave me a little bit extra energy so if you’re
little bit extra energy so if you’re
little bit extra energy so if you’re having a bad day try some of those
having a bad day try some of those
having a bad day try some of those things get out of your office do
things get out of your office do
things get out of your office do something active run the stairs go for a
something active run the stairs go for a
something active run the stairs go for a jog go for a walk around the building
jog go for a walk around the building
jog go for a walk around the building whatever it is to try to help somebody
whatever it is to try to help somebody
whatever it is to try to help somebody out it’ll make you feel better and three
out it’ll make you feel better and three
out it’ll make you feel better and three of that field liquid inspiration get
of that field liquid inspiration get
of that field liquid inspiration get some caffeine and sugar in you it’ll
some caffeine and sugar in you it’ll
some caffeine and sugar in you it’ll help turn your day around because you
help turn your day around because you
help turn your day around because you eat it if you stay down for too long
eat it if you stay down for too long
eat it if you stay down for too long your business will fail you have to be a
your business will fail you have to be a
your business will fail you have to be a driving force of positive energy to keep
driving force of positive energy to keep
driving force of positive energy to keep your business going we have to brenna on
your business going we have to brenna on
your business going we have to brenna on the line to brenna where are you from
the line to brenna where are you from
the line to brenna where are you from and how can I help I’m from Charlotte
and how can I help I’m from Charlotte
and how can I help I’m from Charlotte North Carolina Charlotte all right
North Carolina Charlotte all right
North Carolina Charlotte all right welcome to the program what’s going on
welcome to the program what’s going on
welcome to the program what’s going on thanks for the last seven years my
thanks for the last seven years my
thanks for the last seven years my husband and I have had a landscaping
husband and I have had a landscaping
husband and I have had a landscaping business and it’s been at a standstill
business and it’s been at a standstill
business and it’s been at a standstill for the last probably two or three years
for the last probably two or three years
for the last probably two or three years we haven’t been able to get any new
we haven’t been able to get any new
we haven’t been able to get any new customers and will we lose customers and
customers and will we lose customers and
customers and will we lose customers and we just want to find out what with what
we just want to find out what with what
we just want to find out what with what can we do to you know expand our
can we do to you know expand our
can we do to you know expand our business and just get it on the road cuz
business and just get it on the road cuz
business and just get it on the road cuz why are your customers I think it is
why are your customers I think it is
why are your customers I think it is usually the residential customers they
usually the residential customers they
usually the residential customers they they just can’t afford to pay us anymore
they just can’t afford to pay us anymore
they just can’t afford to pay us anymore they can’t afford anybody cutting their
they can’t afford anybody cutting their
they can’t afford anybody cutting their grad paying someone to cut the grass and
grad paying someone to cut the grass and
grad paying someone to cut the grass and then they’re what they’re doing it
then they’re what they’re doing it
then they’re what they’re doing it themselves yes okay what is special
themselves yes okay what is special
themselves yes okay what is special about your landscaping company well we
about your landscaping company well we
about your landscaping company well we we take care of the the lawns pretty
we take care of the the lawns pretty
we take care of the the lawns pretty good our customer service i believe is
good our customer service i believe is
good our customer service i believe is very well I mean people tell us they
very well I mean people tell us they
very well I mean people tell us they they really like our work and you know
they really like our work and you know
they really like our work and you know we’re there when we say we’re going to
we’re there when we say we’re going to
we’re there when we say we’re going to be there and we do it we do a very good
be there and we do it we do a very good
be there and we do it we do a very good job I my treat yards like I treat my own
job I my treat yards like I treat my own
job I my treat yards like I treat my own yard I love planting flowers when we
yard I love planting flowers when we
yard I love planting flowers when we have been thought up a bit I grind all
have been thought up a bit I grind all
have been thought up a bit I grind all that well yeah I’d do it just like I’m
that well yeah I’d do it just like I’m
that well yeah I’d do it just like I’m doing my own I’m loving your passion
doing my own I’m loving your passion
doing my own I’m loving your passion that’s a great story that you want to
that’s a great story that you want to
that’s a great story that you want to tell a business like yours word of mouth
tell a business like yours word of mouth
tell a business like yours word of mouth is a fantastic way to grow it because if
is a fantastic way to grow it because if
is a fantastic way to grow it because if neighbors are looking at their lawn and
neighbors are looking at their lawn and
neighbors are looking at their lawn and they’re seeing you know how nice it
they’re seeing you know how nice it
they’re seeing you know how nice it looks they get jealous they want the
looks they get jealous they want the
looks they get jealous they want the same thing we got to over-deliver like
same thing we got to over-deliver like
same thing we got to over-deliver like crazy for people to talk about you you
crazy for people to talk about you you
crazy for people to talk about you you know your customers they have busy lives
know your customers they have busy lives
know your customers they have busy lives too if you want them to spread the word
too if you want them to spread the word
too if you want them to spread the word you’ve got to do something above and
you’ve got to do something above and
you’ve got to do something above and beyond to make them care so I’m just
beyond to make them care so I’m just
beyond to make them care so I’m just thinking like landscaping business is
thinking like landscaping business is
thinking like landscaping business is great there’s a lot of competition it
great there’s a lot of competition it
great there’s a lot of competition it sounds like you really care about your
sounds like you really care about your
sounds like you really care about your business which is great I’m trying to
business which is great I’m trying to
business which is great I’m trying to figure out what can you do
figure out what can you do
figure out what can you do to make it better to make it so you can
to make it better to make it so you can
to make it better to make it so you can over deliver like crazy so that people
over deliver like crazy so that people
over deliver like crazy so that people will want to tell their friends about
will want to tell their friends about
will want to tell their friends about you I honestly don’t know we’ve actually
you I honestly don’t know we’ve actually
you I honestly don’t know we’ve actually started attending bidding conferences so
started attending bidding conferences so
started attending bidding conferences so that we can you know be a contract with
that we can you know be a contract with
that we can you know be a contract with the city so that we can just enlarge our
the city so that we can just enlarge our
the city so that we can just enlarge our customer base as we we mainly want to
customer base as we we mainly want to
customer base as we we mainly want to deal with commercial account and not so
deal with commercial account and not so
deal with commercial account and not so much residential okay and I have to be
much residential okay and I have to be
much residential okay and I have to be honest that’s because that’s where the
honest that’s because that’s where the
honest that’s because that’s where the most money is it’s where a lot of money
most money is it’s where a lot of money
most money is it’s where a lot of money is but is it high margin for you lot of
is but is it high margin for you lot of
is but is it high margin for you lot of times in which city can be hard to make
times in which city can be hard to make
times in which city can be hard to make a buck off of oh yeah it is pretty hard
a buck off of oh yeah it is pretty hard
a buck off of oh yeah it is pretty hard and we’re small and I kind of feel like
and we’re small and I kind of feel like
and we’re small and I kind of feel like it’s just too competitive death death is
it’s just too competitive death death is
it’s just too competitive death death is where I’m our mind has been you know
where I’m our mind has been you know
where I’m our mind has been you know thinking that we needed to go shoot for
thinking that we needed to go shoot for
thinking that we needed to go shoot for the stars basically how important it is
the stars basically how important it is
the stars basically how important it is for you like if you’re not if you don’t
for you like if you’re not if you don’t
for you like if you’re not if you don’t get new business is your company in risk
get new business is your company in risk
get new business is your company in risk of failing I honestly think so because
of failing I honestly think so because
of failing I honestly think so because for that but alas well for every year
for that but alas well for every year
for that but alas well for every year we’ve been open we found a loss on our
we’ve been open we found a loss on our
we’ve been open we found a loss on our taxes listen it’s not really profiting
taxes listen it’s not really profiting
taxes listen it’s not really profiting us a whole lot but we really want to do
us a whole lot but we really want to do
us a whole lot but we really want to do we want to be entrepreneurs and own our
we want to be entrepreneurs and own our
we want to be entrepreneurs and own our own business I don’t know if it’s just
own business I don’t know if it’s just
own business I don’t know if it’s just something different we could try the
something different we could try the
something different we could try the possibly because we don’t want to just
possibly because we don’t want to just
possibly because we don’t want to just let it go we don’t want Turner lose we
let it go we don’t want Turner lose we
let it go we don’t want Turner lose we put a lot in this is important because
put a lot in this is important because
put a lot in this is important because this is your livelihood Yeah right like
this is your livelihood Yeah right like
this is your livelihood Yeah right like this has to work and it’s both you and
this has to work and it’s both you and
this has to work and it’s both you and your husband together in this thing
your husband together in this thing
your husband together in this thing right there’s no other any coming in
right there’s no other any coming in
right there’s no other any coming in right now it’s not you’ve got to find
right now it’s not you’ve got to find
right now it’s not you’ve got to find something that really separates you from
something that really separates you from
something that really separates you from everybody else I love your story I love
everybody else I love your story I love
everybody else I love your story I love the whole you know we’re family business
the whole you know we’re family business
the whole you know we’re family business I treat this like it’s my lawn I really
I treat this like it’s my lawn I really
I treat this like it’s my lawn I really care about this have you promoted that
care about this have you promoted that
care about this have you promoted that angle you know actually we haven’t when
angle you know actually we haven’t when
angle you know actually we haven’t when talked about it like that know that
talked about it like that know that
talked about it like that know that other people we just if you came to me
other people we just if you came to me
other people we just if you came to me and you said hey I cut grass then I’m
and you said hey I cut grass then I’m
and you said hey I cut grass then I’m going to compare you to you know my my
going to compare you to you know my my
going to compare you to you know my my neighbors who might do it or myself
neighbors who might do it or myself
neighbors who might do it or myself might do it
might do it
might do it or other companies like you’re not
or other companies like you’re not
or other companies like you’re not really standing out but if you say hey
really standing out but if you say hey
really standing out but if you say hey we’re a family-owned business I really
we’re a family-owned business I really
we’re a family-owned business I really care about lon and flowers I’m making a
care about lon and flowers I’m making a
care about lon and flowers I’m making a house look nice and I’m going to treat
house look nice and I’m going to treat
house look nice and I’m going to treat your house like it was mine or your
your house like it was mine or your
your house like it was mine or your property like it was mine that starts to
property like it was mine that starts to
property like it was mine that starts to get me interested yeah I think it’s a
get me interested yeah I think it’s a
get me interested yeah I think it’s a way you can really stand out okay I
way you can really stand out okay I
way you can really stand out okay I happen I’ve never thought about pizza at
happen I’ve never thought about pizza at
happen I’ve never thought about pizza at that kind of way okay well I can you try
that kind of way okay well I can you try
that kind of way okay well I can you try it yes I definitely will is that
it yes I definitely will is that
it yes I definitely will is that exciting yes it is okay and that gives
exciting yes it is okay and that gives
exciting yes it is okay and that gives me something to think about this is
me something to think about this is
me something to think about this is important it’s really important as this
important it’s really important as this
important it’s really important as this is your whole business okay and I really
is your whole business okay and I really
is your whole business okay and I really want you to put that in and put that
want you to put that in and put that
want you to put that in and put that effort in okay all right thank you so
effort in okay all right thank you so
effort in okay all right thank you so much no problem thanks for calling in
much no problem thanks for calling in
much no problem thanks for calling in and everybody listening it’s so
and everybody listening it’s so
and everybody listening it’s so important for yourself Incubus your
important for yourself Incubus your
important for yourself Incubus your story that’ll make people want to do
story that’ll make people want to do
story that’ll make people want to do business with you it’s your way to help
business with you it’s your way to help
business with you it’s your way to help stand out especially when this is your
stand out especially when this is your
stand out especially when this is your only way to make money and you have to
only way to make money and you have to
only way to make money and you have to make this work and the other day I got
make this work and the other day I got
make this work and the other day I got an email that really bothered one of my
an email that really bothered one of my
an email that really bothered one of my readers wrote an anemic Charlotte he
readers wrote an anemic Charlotte he
readers wrote an anemic Charlotte he said why are ladies not taking seriously
said why are ladies not taking seriously
said why are ladies not taking seriously as business owners it bothered me for a
as business owners it bothered me for a
as business owners it bothered me for a number of reasons but first off the
number of reasons but first off the
number of reasons but first off the reason why she’s not a successful she
reason why she’s not a successful she
reason why she’s not a successful she can be is not because she’s a woman
can be is not because she’s a woman
can be is not because she’s a woman she’s not getting respect because she’s
she’s not getting respect because she’s
she’s not getting respect because she’s a woman it’s because she doesn’t have
a woman it’s because she doesn’t have
a woman it’s because she doesn’t have the confidence and it bothers me that
the confidence and it bothers me that
the confidence and it bothers me that she has this limiting personal belief
she has this limiting personal belief
she has this limiting personal belief that says I’m a woman so I can’t be
that says I’m a woman so I can’t be
that says I’m a woman so I can’t be successful okay and too many people
successful okay and too many people
successful okay and too many people right in calling to this show hit me up
right in calling to this show hit me up
right in calling to this show hit me up on Twitter Facebook YouTube with
on Twitter Facebook YouTube with
on Twitter Facebook YouTube with limiting personal beliefs this problem
limiting personal beliefs this problem
limiting personal beliefs this problem is not because she’s a woman it’s
is not because she’s a woman it’s
is not because she’s a woman it’s because she doesn’t believe in herself
because she doesn’t believe in herself
because she doesn’t believe in herself and we all have these big dreams for
and we all have these big dreams for
and we all have these big dreams for ourselves these big ambitions for the
ourselves these big ambitions for the
ourselves these big ambitions for the life that we want to live and there’s
life that we want to live and there’s
life that we want to live and there’s this little voice in the back of her
this little voice in the back of her
this little voice in the back of her head that says you can’t do it you can’t
head that says you can’t do it you can’t
head that says you can’t do it you can’t do it because fill in the blank there’s
do it because fill in the blank there’s
do it because fill in the blank there’s a reason there’s a limit in person I
a reason there’s a limit in person I
a reason there’s a limit in person I believe that holds all of us back and
believe that holds all of us back and
believe that holds all of us back and you need to stomp it out you need to
you need to stomp it out you need to
you need to stomp it out you need to crush it down because it’s always going
crush it down because it’s always going
crush it down because it’s always going to hold you back from building the
to hold you back from building the
to hold you back from building the company in your dream it’s always going
company in your dream it’s always going
company in your dream it’s always going to hold you back I know a ton of women
to hold you back I know a ton of women
to hold you back I know a ton of women aren’t
aren’t
aren’t preneur how is successful who have great
preneur how is successful who have great
preneur how is successful who have great businesses we don’t take crap from
businesses we don’t take crap from
businesses we don’t take crap from people who demand and command respect
people who demand and command respect
people who demand and command respect and I know a ton of guys who do the
and I know a ton of guys who do the
and I know a ton of guys who do the complete opposite they have crappy
complete opposite they have crappy
complete opposite they have crappy businesses they don’t get any respect
businesses they don’t get any respect
businesses they don’t get any respect you don’t have a fantastic product or
you don’t have a fantastic product or
you don’t have a fantastic product or service it has nothing to do with if
service it has nothing to do with if
service it has nothing to do with if your man if you’re a woman if you’re in
your man if you’re a woman if you’re in
your man if you’re a woman if you’re in another country if you have an accent if
another country if you have an accent if
another country if you have an accent if you have a disability if you don’t have
you have a disability if you don’t have
you have a disability if you don’t have an education as long as you believe
an education as long as you believe
an education as long as you believe those things will hold you back then
those things will hold you back then
those things will hold you back then it’s going to hold you back they’re just
it’s going to hold you back they’re just
it’s going to hold you back they’re just limiting personal beliefs that have
limiting personal beliefs that have
limiting personal beliefs that have nothing to do with your success as an
nothing to do with your success as an
nothing to do with your success as an entrepreneur as a business owner you
entrepreneur as a business owner you
entrepreneur as a business owner you chart your own course and as long as you
chart your own course and as long as you
chart your own course and as long as you believe you can do it then you can do it
believe you can do it then you can do it
believe you can do it then you can do it the second thing that bothered me she’s
the second thing that bothered me she’s
the second thing that bothered me she’s not being all women in together and I’m
not being all women in together and I’m
not being all women in together and I’m worried I was a message that this is
worried I was a message that this is
worried I was a message that this is sending because I don’t want my
sending because I don’t want my
sending because I don’t want my daughters my sister’s my wife thinking
daughters my sister’s my wife thinking
daughters my sister’s my wife thinking that they can’t be successful because
that they can’t be successful because
that they can’t be successful because they’re a woman they could start a
they’re a woman they could start a
they’re a woman they could start a business but it’s going to be a lot
business but it’s going to be a lot
business but it’s going to be a lot harder for you because you’re a woman
harder for you because you’re a woman
harder for you because you’re a woman that’s not the message we need to be
that’s not the message we need to be
that’s not the message we need to be sending if you’re an entrepreneur it’s
sending if you’re an entrepreneur it’s
sending if you’re an entrepreneur it’s going to be rough it’s going to be hard
going to be rough it’s going to be hard
going to be rough it’s going to be hard no matter what background you come from
no matter what background you come from
no matter what background you come from but if you want it you can go get it as
but if you want it you can go get it as
but if you want it you can go get it as soon as you change the story you’re
soon as you change the story you’re
soon as you change the story you’re telling yourself you will change your
telling yourself you will change your
telling yourself you will change your business and you will change your life I
business and you will change your life I
business and you will change your life I have Sharon on the line Sharon where are
have Sharon on the line Sharon where are
have Sharon on the line Sharon where are you from and how can I help I’m actually
you from and how can I help I’m actually
you from and how can I help I’m actually from Chicago Illinois little guy oh
from Chicago Illinois little guy oh
from Chicago Illinois little guy oh thank you I actually work in a nail
thank you I actually work in a nail
thank you I actually work in a nail salon okay and I’m actually thinking
salon okay and I’m actually thinking
salon okay and I’m actually thinking about you know striking out on my own
about you know striking out on my own
about you know striking out on my own Bub’s up my own nail salon and was just
Bub’s up my own nail salon and was just
Bub’s up my own nail salon and was just you know wondering what would like the
you know wondering what would like the
you know wondering what would like the first step b was will accept I need to
first step b was will accept I need to
first step b was will accept I need to take in establishing my own nail salon
take in establishing my own nail salon
take in establishing my own nail salon this is drea you excited yes I am I am
this is drea you excited yes I am I am
this is drea you excited yes I am I am really really excited I know that my
really really excited I know that my
really really excited I know that my location is everything and okay so this
location is everything and okay so this
location is everything and okay so this is what’s really important
is what’s really important
is what’s really important have you ever started a business before
have you ever started a business before
have you ever started a business before no okay and that’s fine now everybody’s
no okay and that’s fine now everybody’s
no okay and that’s fine now everybody’s got to start somewhere but it’s really
got to start somewhere but it’s really
got to start somewhere but it’s really hard to make a business fly it’s great
hard to make a business fly it’s great
hard to make a business fly it’s great that you’re already working at a nail
that you’re already working at a nail
that you’re already working at a nail salon what i would do is try to get us
salon what i would do is try to get us
salon what i would do is try to get us close to the owner as possible and learn
close to the owner as possible and learn
close to the owner as possible and learn everything about that business so when
everything about that business so when
everything about that business so when you’re going on opening your own shop
you’re going on opening your own shop
you’re going on opening your own shop you’re not just being knowledgeable and
you’re not just being knowledgeable and
you’re not just being knowledgeable and how to do nails but you’re also
how to do nails but you’re also
how to do nails but you’re also knowledgeable and how to run a business
knowledgeable and how to run a business
knowledgeable and how to run a business right is there anything you could do to
right is there anything you could do to
right is there anything you could do to help out the owner get to know them a
help out the owner get to know them a
help out the owner get to know them a little bit more get to know their
little bit more get to know their
little bit more get to know their challenges and how they hire people and
challenges and how they hire people and
challenges and how they hire people and how they promote their business is a
how they promote their business is a
how they promote their business is a project you can get involved in to help
project you can get involved in to help
project you can get involved in to help out a little more um actually I have
out a little more um actually I have
out a little more um actually I have been doing that I’ve been you know in a
been doing that I’ve been you know in a
been doing that I’ve been you know in a temporary position nail Parsons fresh
temporary position nail Parsons fresh
temporary position nail Parsons fresh managing you know her her nail salon
managing you know her her nail salon
managing you know her her nail salon okay here early this is great yeah yeah
okay here early this is great yeah yeah
okay here early this is great yeah yeah the next thing is we guarding I would
the next thing is we guarding I would
the next thing is we guarding I would try to find a way to start part time
try to find a way to start part time
try to find a way to start part time before diving in full time because a lot
before diving in full time because a lot
before diving in full time because a lot of entrepreneurs they jump into a full
of entrepreneurs they jump into a full
of entrepreneurs they jump into a full time they leave their job and they
time they leave their job and they
time they leave their job and they realize his a lot harder than I thought
realize his a lot harder than I thought
realize his a lot harder than I thought it was going to be and they run out of
it was going to be and they run out of
it was going to be and they run out of money to run other funds and they have
money to run other funds and they have
money to run other funds and they have to close down yeah so I don’t want that
to close down yeah so I don’t want that
to close down yeah so I don’t want that for you right I want to see this nail
for you right I want to see this nail
for you right I want to see this nail salon take off for you and you’ve
salon take off for you and you’ve
salon take off for you and you’ve already done a lot of the steps that
already done a lot of the steps that
already done a lot of the steps that you’ve never run a business before but
you’ve never run a business before but
you’ve never run a business before but you’ve already taken 11 steps that you
you’ve already taken 11 steps that you
you’ve already taken 11 steps that you need to to prepare yourself the next
need to to prepare yourself the next
need to to prepare yourself the next thing is actually just starting up on a
thing is actually just starting up on a
thing is actually just starting up on a part-time basis can you think of a way
part-time basis can you think of a way
part-time basis can you think of a way to do that yeah definitely um I mean how
to do that yeah definitely um I mean how
to do that yeah definitely um I mean how do you do what can you do to stand
do you do what can you do to stand
do you do what can you do to stand outside oh well first of all I need to
outside oh well first of all I need to
outside oh well first of all I need to find some space I’m kind of like suck on
find some space I’m kind of like suck on
find some space I’m kind of like suck on it where to open up the Swan what is a
it where to open up the Swan what is a
it where to open up the Swan what is a good you know location to actually open
good you know location to actually open
good you know location to actually open up the pond for all we know that would
up the pond for all we know that would
up the pond for all we know that would this is a big danger you open up in the
this is a big danger you open up in the
this is a big danger you open up in the wrong space it can sink your business
wrong space it can sink your business
wrong space it can sink your business right now you can have the best service
right now you can have the best service
right now you can have the best service but if your if your location stocks it’s
but if your if your location stocks it’s
but if your if your location stocks it’s going to be hard to make this business
going to be hard to make this business
going to be hard to make this business work so a great way to try it out is
work so a great way to try it out is
work so a great way to try it out is instead of going to a mall and getting a
instead of going to a mall and getting a
instead of going to a mall and getting a location and signing a five-year least I
location and signing a five-year least I
location and signing a five-year least I could think your personal finances to
could think your personal finances to
could think your personal finances to try to partner up with a local business
try to partner up with a local business
try to partner up with a local business who has a location already and offer to
who has a location already and offer to
who has a location already and offer to do nails out of their location doesn’t
do nails out of their location doesn’t
do nails out of their location doesn’t have to be a nail shop another location
have to be a nail shop another location
have to be a nail shop another location some other kind of store some other kind
some other kind of store some other kind
some other kind of store some other kind of retail outlet that deals with your
of retail outlet that deals with your
of retail outlet that deals with your kind of customers and work not at their
kind of customers and work not at their
kind of customers and work not at their location part time so you can test you
location part time so you can test you
location part time so you can test you can test it test out that location see
can test it test out that location see
can test it test out that location see how you are as an entrepreneur is there
how you are as an entrepreneur is there
how you are as an entrepreneur is there any Madame style in place you could you
any Madame style in place you could you
any Madame style in place you could you could try out you know sublease from
could try out you know sublease from
could try out you know sublease from somebody for a little bit or be part of
somebody for a little bit or be part of
somebody for a little bit or be part of their store and do nails because so I
their store and do nails because so I
their store and do nails because so I mean yeah there’s a couple of places
mean yeah there’s a couple of places
mean yeah there’s a couple of places that I could check into and see if they
that I could check into and see if they
that I could check into and see if they will work that sounds like a great idea
will work that sounds like a great idea
will work that sounds like a great idea because I was going to go the route of
because I was going to go the route of
because I was going to go the route of you know I’m in a place and you know
you know I’m in a place and you know
you know I’m in a place and you know doing a leaf and you know you don’t do
doing a leaf and you know you don’t do
doing a leaf and you know you don’t do that long oh my god because you could
that long oh my god because you could
that long oh my god because you could Ali about to do that you can sink your
Ali about to do that you can sink your
Ali about to do that you can sink your business you have to make sure you get
business you have to make sure you get
business you have to make sure you get the right location this is this is
the right location this is this is
the right location this is this is important this isn’t like McDonald’s
important this isn’t like McDonald’s
important this isn’t like McDonald’s where if you up a new location and it
where if you up a new location and it
where if you up a new location and it doesn’t work whatever that’s fine like
doesn’t work whatever that’s fine like
doesn’t work whatever that’s fine like it’s mcdonalds this is everything for
it’s mcdonalds this is everything for
it’s mcdonalds this is everything for you right yeah but you pick the wrong
you right yeah but you pick the wrong
you right yeah but you pick the wrong location you’re sunk so it’s got to be
location you’re sunk so it’s got to be
location you’re sunk so it’s got to be important come out of that so I would
important come out of that so I would
important come out of that so I would find like a hairdresser somebody who you
find like a hairdresser somebody who you
find like a hairdresser somebody who you can you can take a spot out of their
can you can take a spot out of their
can you can take a spot out of their store rent it for a little bit of time
store rent it for a little bit of time
store rent it for a little bit of time the test of the location see if it works
the test of the location see if it works
the test of the location see if it works and if it is if you’re getting customers
and if it is if you’re getting customers
and if it is if you’re getting customers and you’re enjoying it and they’re
and you’re enjoying it and they’re
and you’re enjoying it and they’re loving what you do then when you open up
loving what you do then when you open up
loving what you do then when you open up your location have nor clientele and you
your location have nor clientele and you
your location have nor clientele and you know that that location works right yeah
know that that location works right yeah
know that that location works right yeah okay thank you so much no problem good
okay thank you so much no problem good
okay thank you so much no problem good luck i’m excited for you you’re taking
luck i’m excited for you you’re taking
luck i’m excited for you you’re taking the right steps around me tonight while
the right steps around me tonight while
the right steps around me tonight while ok ok ok thank you good luck for
ok ok ok thank you good luck for
ok ok ok thank you good luck for everybody listening hey if you’re
everybody listening hey if you’re
everybody listening hey if you’re looking up and opening your own store
looking up and opening your own store
looking up and opening your own store it’s one of the biggest failures of most
it’s one of the biggest failures of most
it’s one of the biggest failures of most entrepreneurs you pick the wrong
entrepreneurs you pick the wrong
entrepreneurs you pick the wrong location and you
location and you
location and you shutting down is so important you gotta
shutting down is so important you gotta
shutting down is so important you gotta think the right place start small but
think the right place start small but
think the right place start small but renting out somebody else’s location to
renting out somebody else’s location to
renting out somebody else’s location to get going and if your business is not
get going and if your business is not
get going and if your business is not where you think it should be then the
where you think it should be then the
where you think it should be then the reason is staring at you and the face
reason is staring at you and the face
reason is staring at you and the face mirror is your fault you can’t blame
mirror is your fault you can’t blame
mirror is your fault you can’t blame others for what’s happening your
others for what’s happening your
others for what’s happening your business and I get too many people who
business and I get too many people who
business and I get too many people who call into my show who write me up on
call into my show who write me up on
call into my show who write me up on email or Twitter or Facebook any of
email or Twitter or Facebook any of
email or Twitter or Facebook any of those channels and they blame something
those channels and they blame something
those channels and they blame something for why they’re not successful they
for why they’re not successful they
for why they’re not successful they blame their customers they blame their
blame their customers they blame their
blame their customers they blame their employees they blame the government they
employees they blame the government they
employees they blame the government they blame the economy if your business can
blame the economy if your business can
blame the economy if your business can only do well in a good economy then you
only do well in a good economy then you
only do well in a good economy then you don’t have a business you have to be
don’t have a business you have to be
don’t have a business you have to be able to survive through any economy
able to survive through any economy
able to survive through any economy running a business is hard this isn’t
running a business is hard this isn’t
running a business is hard this isn’t some easy thing you just get up and do
some easy thing you just get up and do
some easy thing you just get up and do and you have tons of success you have to
and you have tons of success you have to
and you have tons of success you have to be able to survive all of those
be able to survive all of those
be able to survive all of those situations and if something goes wrong
situations and if something goes wrong
situations and if something goes wrong which it is you have to fix it nobody’s
which it is you have to fix it nobody’s
which it is you have to fix it nobody’s coming to fix it for you some of the
coming to fix it for you some of the
coming to fix it for you some of the best businesses in the world were built
best businesses in the world were built
best businesses in the world were built in recessionary times and you can’t
in recessionary times and you can’t
in recessionary times and you can’t blame a bad economy or your inability to
blame a bad economy or your inability to
blame a bad economy or your inability to get out there and drive business okay
get out there and drive business okay
get out there and drive business okay you have to be better you have to invest
you have to be better you have to invest
you have to be better you have to invest in yourself and when you take
in yourself and when you take
in yourself and when you take accountability and realize that you are
accountability and realize that you are
accountability and realize that you are the problem and you were the only one
the problem and you were the only one
the problem and you were the only one who’s going to fix it that’s when your
who’s going to fix it that’s when your
who’s going to fix it that’s when your business starts to grow I got an email
business starts to grow I got an email
business starts to grow I got an email from one of my readers Donald who had a
from one of my readers Donald who had a
from one of my readers Donald who had a housing construction business and his
housing construction business and his
housing construction business and his business fell apart in the housing
business fell apart in the housing
business fell apart in the housing crisis and now he’s not doing anything
crisis and now he’s not doing anything
crisis and now he’s not doing anything and he’s blaming the economy for his is
and he’s blaming the economy for his is
and he’s blaming the economy for his is luck and you know what it was about
luck and you know what it was about
luck and you know what it was about economy and still is but people are
economy and still is but people are
economy and still is but people are still spending you have to get out there
still spending you have to get out there
still spending you have to get out there and hustle and turn this thing around
and hustle and turn this thing around
and hustle and turn this thing around until Donald listen like you can’t just
until Donald listen like you can’t just
until Donald listen like you can’t just give up what’s the response is quit so
give up what’s the response is quit so
give up what’s the response is quit so it’s about economy so you quit your
it’s about economy so you quit your
it’s about economy so you quit your throw in the towel you give up you do
throw in the towel you give up you do
throw in the towel you give up you do nothing any rights back and calls me a
nothing any rights back and calls me a
nothing any rights back and calls me a right-wing idiot meanwhile Donald isn’t
right-wing idiot meanwhile Donald isn’t
right-wing idiot meanwhile Donald isn’t doing anything he’s not making a
doing anything he’s not making a
doing anything he’s not making a contributions community he’s not running
contributions community he’s not running
contributions community he’s not running the business he’s not making any money
the business he’s not making any money
the business he’s not making any money and as long as he blames the economy but
and as long as he blames the economy but
and as long as he blames the economy but his business being so poor
his business being so poor
his business being so poor then he’s never going to get anywhere
then he’s never going to get anywhere
then he’s never going to get anywhere he’s never going to be a great
he’s never going to be a great
he’s never going to be a great entrepreneur bad thing is going to
entrepreneur bad thing is going to
entrepreneur bad thing is going to happen to your business you can’t blame
happen to your business you can’t blame
happen to your business you can’t blame other people and other circumstances you
other people and other circumstances you
other people and other circumstances you have to fix it it’s on you the cavalry
have to fix it it’s on you the cavalry
have to fix it it’s on you the cavalry is not coming it’s up to you to realize
is not coming it’s up to you to realize
is not coming it’s up to you to realize that this is your responsibility to fix
that this is your responsibility to fix
that this is your responsibility to fix I reminded of a story of Milton Hershey
I reminded of a story of Milton Hershey
I reminded of a story of Milton Hershey one of my favorite our trainers from the
one of my favorite our trainers from the
one of my favorite our trainers from the Hershey Chocolate Company and when he
Hershey Chocolate Company and when he
Hershey Chocolate Company and when he started his business he borrowed a
started his business he borrowed a
started his business he borrowed a couple hundred boxes aunt in
couple hundred boxes aunt in
couple hundred boxes aunt in Philadelphia and he started he’s working
Philadelphia and he started he’s working
Philadelphia and he started he’s working 15 16 hours a day making his products at
15 16 hours a day making his products at
15 16 hours a day making his products at home at night and then selling them on
home at night and then selling them on
home at night and then selling them on the street during the day this company
the street during the day this company
the street during the day this company failed in Philadelphia so moved to New
failed in Philadelphia so moved to New
failed in Philadelphia so moved to New Orleans it failed there was a Chicago it
Orleans it failed there was a Chicago it
Orleans it failed there was a Chicago it failed their smooth in New York and it
failed their smooth in New York and it
failed their smooth in New York and it failed there when a bunch of kids stole
failed there when a bunch of kids stole
failed there when a bunch of kids stole all of his inventory and his money and
all of his inventory and his money and
all of his inventory and his money and he had to come home a failure and he
he had to come home a failure and he
he had to come home a failure and he went back to his house and his parents
went back to his house and his parents
went back to his house and his parents said we don’t want to know you you’re
said we don’t want to know you you’re
said we don’t want to know you you’re not part of our family anywhere we
not part of our family anywhere we
not part of our family anywhere we disown you you’re your failure you are
disown you you’re your failure you are
disown you you’re your failure you are not part of our family and the only
not part of our family and the only
not part of our family and the only thing her she could do was go for the
thing her she could do was go for the
thing her she could do was go for the couch of one of his former employees and
couch of one of his former employees and
couch of one of his former employees and sleep on that couch for a little while
sleep on that couch for a little while
sleep on that couch for a little while well they continued to build his
well they continued to build his
well they continued to build his business her she was successful because
business her she was successful because
business her she was successful because he didn’t blame the things around him he
he didn’t blame the things around him he
he didn’t blame the things around him he could have had a ton of things to blame
could have had a ton of things to blame
could have had a ton of things to blame on right the economy wasn’t great this
on right the economy wasn’t great this
on right the economy wasn’t great this customers weren’t great the city that he
customers weren’t great the city that he
customers weren’t great the city that he was at weren’t great blame those those
was at weren’t great blame those those
was at weren’t great blame those those case in New York who stole everything
case in New York who stole everything
case in New York who stole everything from him blame his family was not
from him blame his family was not
from him blame his family was not supporting him he had tons of reasons to
supporting him he had tons of reasons to
supporting him he had tons of reasons to throw in a towel and to blame everybody
throw in a towel and to blame everybody
throw in a towel and to blame everybody else for his inability to build a
else for his inability to build a
else for his inability to build a successful business but he didn’t he
successful business but he didn’t he
successful business but he didn’t he kept going he knew that even though we
kept going he knew that even though we
kept going he knew that even though we had all these hardships throwing a
had all these hardships throwing a
had all these hardships throwing a demand we’re all going to have these in
demand we’re all going to have these in
demand we’re all going to have these in our life in our business it’s not easy
our life in our business it’s not easy
our life in our business it’s not easy even though we had all these hardships
even though we had all these hardships
even though we had all these hardships thrown at him he kept going he realized
thrown at him he kept going he realized
thrown at him he kept going he realized that was up to him to make this happen
that was up to him to make this happen
that was up to him to make this happen so this is on you and I don’t want to
so this is on you and I don’t want to
so this is on you and I don’t want to hear you blaming other people your
hear you blaming other people your
hear you blaming other people your family your lack of resources the
family your lack of resources the
family your lack of resources the economy
economy
economy once you realize that this is up to you
once you realize that this is up to you
once you realize that this is up to you to be better that it’s on you to turn
to be better that it’s on you to turn
to be better that it’s on you to turn this business around when you accept
this business around when you accept
this business around when you accept responsibility for it good things will
responsibility for it good things will
responsibility for it good things will start to happen your mindset shift your
start to happen your mindset shift your
start to happen your mindset shift your business will start to grow in your life
business will start to grow in your life
business will start to grow in your life will get a lot better as well I want to
will get a lot better as well I want to
will get a lot better as well I want to get to the calls i have Diana on the
get to the calls i have Diana on the
get to the calls i have Diana on the line Diana where are you from and how
line Diana where are you from and how
line Diana where are you from and how can I help hey I am some Utah Utah
can I help hey I am some Utah Utah
can I help hey I am some Utah Utah alright well I know the program what’s
alright well I know the program what’s
alright well I know the program what’s going on Thanks well I am a massage
going on Thanks well I am a massage
going on Thanks well I am a massage therapist and I decided to go and see
therapist and I decided to go and see
therapist and I decided to go and see the business for myself so I just own my
the business for myself so I just own my
the business for myself so I just own my own little home massage business just by
own little home massage business just by
own little home massage business just by myself okay brand I find that you are
myself okay brand I find that you are
myself okay brand I find that you are exactly right you know I used to blame
exactly right you know I used to blame
exactly right you know I used to blame the economy and say people are just not
the economy and say people are just not
the economy and say people are just not showing out some massage anymore but I
showing out some massage anymore but I
showing out some massage anymore but I find that that’s not really true because
find that that’s not really true because
find that that’s not really true because you know everyone’s trying to be more
you know everyone’s trying to be more
you know everyone’s trying to be more healthy nowadays and so I realize that
healthy nowadays and so I realize that
healthy nowadays and so I realize that it’s just because I haven’t been as
it’s just because I haven’t been as
it’s just because I haven’t been as proactive as I need to be yes you know
proactive as I need to be yes you know
proactive as I need to be yes you know getting people together and marketing so
getting people together and marketing so
getting people together and marketing so I was wondering if you could give me
I was wondering if you could give me
I was wondering if you could give me some cost effective marketing ideas to
some cost effective marketing ideas to
some cost effective marketing ideas to get my name out there so I can get more
get my name out there so I can get more
get my name out there so I can get more clients health so for congratulations on
clients health so for congratulations on
clients health so for congratulations on getting this business started for a
getting this business started for a
getting this business started for a company like yours referrals are really
company like yours referrals are really
company like yours referrals are really important right there like how many
important right there like how many
important right there like how many people can use service at a time in your
people can use service at a time in your
people can use service at a time in your company per week oh um two-week well I
company per week oh um two-week well I
company per week oh um two-week well I do you know sometimes about five or six
do you know sometimes about five or six
do you know sometimes about five or six and thousands a day because they’re
and thousands a day because they’re
and thousands a day because they’re about an hour long so if I work you know
about an hour long so if I work you know
about an hour long so if I work you know five to seven days that that’s five
five to seven days that that’s five
five to seven days that that’s five people a day so they are not imagine the
people a day so they are not imagine the
people a day so they are not imagine the number is not huge hit 25 or 30 regular
number is not huge hit 25 or 30 regular
number is not huge hit 25 or 30 regular customers is not a big number we’re not
customers is not a big number we’re not
customers is not a big number we’re not talking about I need thousands of people
talking about I need thousands of people
talking about I need thousands of people that come visit my store right right so
that come visit my store right right so
that come visit my store right right so it’s figuring out how to build word of
it’s figuring out how to build word of
it’s figuring out how to build word of mouth now are you getting referrals from
mouth now are you getting referrals from
mouth now are you getting referrals from your current customers um yes as far as
your current customers um yes as far as
your current customers um yes as far as I am aware I do I try to run deal for
I am aware I do I try to run deal for
I am aware I do I try to run deal for the same you first someone to me that
the same you first someone to me that
the same you first someone to me that they get like maybe half off a massage
they get like maybe half off a massage
they get like maybe half off a massage but you know sometimes it’s just they
but you know sometimes it’s just they
but you know sometimes it’s just they they tell me that their friends can’t
they tell me that their friends can’t
they tell me that their friends can’t afford a massage at the moment sir it’s
afford a massage at the moment sir it’s
afford a massage at the moment sir it’s always the money thing right
always the money thing right
always the money thing right so what I love to do in terms of getting
so what I love to do in terms of getting
so what I love to do in terms of getting referrals I don’t often go out and ask
referrals I don’t often go out and ask
referrals I don’t often go out and ask the referrals because I finally put
the referrals because I finally put
the referrals because I finally put people on the spot and it makes them
people on the spot and it makes them
people on the spot and it makes them awkward and people give referrals is
awkward and people give referrals is
awkward and people give referrals is because they genuinely want to instead
because they genuinely want to instead
because they genuinely want to instead of getting some kind of discount on it
of getting some kind of discount on it
of getting some kind of discount on it hey but you have to make it easy for
hey but you have to make it easy for
hey but you have to make it easy for people to talk about your business and
people to talk about your business and
people to talk about your business and over-deliver like crazy so what I would
over-deliver like crazy so what I would
over-deliver like crazy so what I would think about doing is giving them a
think about doing is giving them a
think about doing is giving them a reason to stand out beyond just your
reason to stand out beyond just your
reason to stand out beyond just your massage so what do you do that’s
massage so what do you do that’s
massage so what do you do that’s different what’s really special about
different what’s really special about
different what’s really special about your business that people can talk about
your business that people can talk about
your business that people can talk about okay so um the fact that maybe I’m
okay so um the fact that maybe I’m
okay so um the fact that maybe I’m skilled in many different areas
skilled in many different areas
skilled in many different areas modalities even and like energy work are
modalities even and like energy work are
modalities even and like energy work are they signing up for that yeah a lot of
they signing up for that yeah a lot of
they signing up for that yeah a lot of people actually don’t know what some of
people actually don’t know what some of
people actually don’t know what some of the modalities are but when I explain it
the modalities are but when I explain it
the modalities are but when I explain it to them when they’re here then they tend
to them when they’re here then they tend
to them when they’re here then they tend to understand and they and really enjoy
to understand and they and really enjoy
to understand and they and really enjoy it once I do it okay so you have a
it once I do it okay so you have a
it once I do it okay so you have a holistic approach that’s different than
holistic approach that’s different than
holistic approach that’s different than other people okay and that has to be
other people okay and that has to be
other people okay and that has to be clearly communicated to make it easy for
clearly communicated to make it easy for
clearly communicated to make it easy for them so with every customer you want to
them so with every customer you want to
them so with every customer you want to try to figure out how to give a little
try to figure out how to give a little
try to figure out how to give a little bit more than what they signed up for
bit more than what they signed up for
bit more than what they signed up for okay make them feel like they’re getting
okay make them feel like they’re getting
okay make them feel like they’re getting incredible value even if it doesn’t cost
incredible value even if it doesn’t cost
incredible value even if it doesn’t cost you anything that they’re getting
you anything that they’re getting
you anything that they’re getting incredible value from you that they
incredible value from you that they
incredible value from you that they don’t get from of anybody else you would
don’t get from of anybody else you would
don’t get from of anybody else you would think about I can you write up a
think about I can you write up a
think about I can you write up a document or a checklist for them to go
document or a checklist for them to go
document or a checklist for them to go home and work on or can you give them
home and work on or can you give them
home and work on or can you give them you know music song selection that you
you know music song selection that you
you know music song selection that you really like that relaxes you anything
really like that relaxes you anything
really like that relaxes you anything like that the movie doesn’t cost you a
like that the movie doesn’t cost you a
like that the movie doesn’t cost you a lot of time or money but it’s just a
lot of time or money but it’s just a
lot of time or money but it’s just a little extra stuff because now you’re so
little extra stuff because now you’re so
little extra stuff because now you’re so different than all the other massage
different than all the other massage
different than all the other massage therapists out there ok I wanna I’m an
therapists out there ok I wanna I’m an
therapists out there ok I wanna I’m an investor in a salsa dance company and
investor in a salsa dance company and
investor in a salsa dance company and one of the things that we do just stayin
one of the things that we do just stayin
one of the things that we do just stayin out again server type of business you
out again server type of business you
out again server type of business you have to over-deliver like crazy is we
have to over-deliver like crazy is we
have to over-deliver like crazy is we will send them a list of the move that
will send them a list of the move that
will send them a list of the move that we’ve done in the class break it down
we’ve done in the class break it down
we’ve done in the class break it down we’ll give them videos of what they’ve
we’ll give them videos of what they’ve
we’ll give them videos of what they’ve learned so they can practice will give
learned so they can practice will give
learned so they can practice will give them sample songs for them to practice
them sample songs for them to practice
them sample songs for them to practice too so when they go home they can take
too so when they go home they can take
too so when they go home they can take in practice will do events for them to
in practice will do events for them to
in practice will do events for them to come out to so they can practice their
come out to so they can practice their
come out to so they can practice their dancing
dancing
dancing nobody else does that and so we’ve stood
nobody else does that and so we’ve stood
nobody else does that and so we’ve stood out and now we bring five six thousand
out and now we bring five six thousand
out and now we bring five six thousand people a year to learn salsa from us
people a year to learn salsa from us
people a year to learn salsa from us okay um so would it be a good idea maybe
okay um so would it be a good idea maybe
okay um so would it be a good idea maybe to research other massage therapist
to research other massage therapist
to research other massage therapist around the area and find out what
around the area and find out what
around the area and find out what they’re doing so that i can make sure
they’re doing so that i can make sure
they’re doing so that i can make sure and definitely in the stepping outside
and definitely in the stepping outside
and definitely in the stepping outside the box that’s a good idea that the
the box that’s a good idea that the
the box that’s a good idea that the problem is most massage therapists are
problem is most massage therapists are
problem is most massage therapists are not great entrepreneurs and so you’re
not great entrepreneurs and so you’re
not great entrepreneurs and so you’re comparing yourself to mediocrity okay I
comparing yourself to mediocrity okay I
comparing yourself to mediocrity okay I would try to find who’s the best massage
would try to find who’s the best massage
would try to find who’s the best massage therapist in the world look who’s the
therapist in the world look who’s the
therapist in the world look who’s the best in America was getting all the
best in America was getting all the
best in America was getting all the business and what are they doing that’s
business and what are they doing that’s
business and what are they doing that’s different how can you bring that the
different how can you bring that the
different how can you bring that the Utah okay okay there’s that help yeah
Utah okay okay there’s that help yeah
Utah okay okay there’s that help yeah that is that’s perfect i appreciate it
that is that’s perfect i appreciate it
that is that’s perfect i appreciate it good i’m excited for you okay good thank
good i’m excited for you okay good thank
good i’m excited for you okay good thank you so much you have a great day all
you so much you have a great day all
you so much you have a great day all right you too I think you listening if
right you too I think you listening if
right you too I think you listening if you want to give her a lifeline of any
you want to give her a lifeline of any
you want to give her a lifeline of any service kind of business you have to
service kind of business you have to
service kind of business you have to look at ways for you to stand out over
look at ways for you to stand out over
look at ways for you to stand out over deliver on the value things don’t have
deliver on the value things don’t have
deliver on the value things don’t have to cost you a lot of time or money just
to cost you a lot of time or money just
to cost you a lot of time or money just put in a little extra bit to get people
put in a little extra bit to get people
put in a little extra bit to get people to spending business your way and you
to spending business your way and you
to spending business your way and you need go all in with your business now I
need go all in with your business now I
need go all in with your business now I had this problem yesterday I’ve been
had this problem yesterday I’ve been
had this problem yesterday I’ve been working on this book deal and I’ve never
working on this book deal and I’ve never
working on this book deal and I’ve never really been at the book deal since I had
really been at the book deal since I had
really been at the book deal since I had my website a number of companies have
my website a number of companies have
my website a number of companies have come out me wanting to do a book deal
come out me wanting to do a book deal
come out me wanting to do a book deal and I didn’t need the ego boost I didn’t
and I didn’t need the ego boost I didn’t
and I didn’t need the ego boost I didn’t need it to open doors so that had the
need it to open doors so that had the
need it to open doors so that had the power of my website and you don’t make a
power of my website and you don’t make a
power of my website and you don’t make a lot of money on books but my agent said
lot of money on books but my agent said
lot of money on books but my agent said I need to have a book as part of his
I need to have a book as part of his
I need to have a book as part of his plan so fine I said Steve he’s my agent
plan so fine I said Steve he’s my agent
plan so fine I said Steve he’s my agent Steve go get me a deal get me a company
Steve go get me a deal get me a company
Steve go get me a deal get me a company a publisher who’s going to pay me up
a publisher who’s going to pay me up
a publisher who’s going to pay me up front to write the book and who will
front to write the book and who will
front to write the book and who will commit to marketing this thing but
commit to marketing this thing but
commit to marketing this thing but doesn’t just sit and dine the shelf and
doesn’t just sit and dine the shelf and
doesn’t just sit and dine the shelf and I’ll go and write the book and he went
I’ll go and write the book and he went
I’ll go and write the book and he went he did a great job when he found me one
he did a great job when he found me one
he did a great job when he found me one of the top book agent in America has
of the top book agent in America has
of the top book agent in America has done lots of work with great people who
done lots of work with great people who
done lots of work with great people who you’d all recognize and she wanted a
you’d all recognize and she wanted a
you’d all recognize and she wanted a proposal and a sample chapter and I
proposal and a sample chapter and I
proposal and a sample chapter and I started writing the sample chapter I
started writing the sample chapter I
started writing the sample chapter I didn’t have anything ready to go and I
didn’t have anything ready to go and I
didn’t have anything ready to go and I didn’t commit to it the sample chapter I
didn’t commit to it the sample chapter I
didn’t commit to it the sample chapter I just pulled together some resources I
just pulled together some resources I
just pulled together some resources I had you know mage and Steve were a
had you know mage and Steve were a
had you know mage and Steve were a little bit of it and it wasn’t great it
little bit of it and it wasn’t great it
little bit of it and it wasn’t great it was okay
was okay
was okay but it wasn’t great and the feedback
but it wasn’t great and the feedback
but it wasn’t great and the feedback came back from from the agent like this
came back from from the agent like this
came back from from the agent like this sucks I can’t sell this this is not a
sucks I can’t sell this this is not a
sucks I can’t sell this this is not a book and the problem was it in commit to
book and the problem was it in commit to
book and the problem was it in commit to it I had to make a decision do I commit
it I had to make a decision do I commit
it I had to make a decision do I commit to this do I make this happen or do I
to this do I make this happen or do I
to this do I make this happen or do I give it up because if you do something
give it up because if you do something
give it up because if you do something half-assed you’re never going to get
half-assed you’re never going to get
half-assed you’re never going to get great results and the same thing applies
great results and the same thing applies
great results and the same thing applies to your business I decided to go for so
to your business I decided to go for so
to your business I decided to go for so I’m going to spend the time and make
I’m going to spend the time and make
I’m going to spend the time and make that sample chapter great and go get my
that sample chapter great and go get my
that sample chapter great and go get my book deal with your business you have to
book deal with your business you have to
book deal with your business you have to the side of it’s important you have to
the side of it’s important you have to
the side of it’s important you have to decide if you’re going to commit to it
decide if you’re going to commit to it
decide if you’re going to commit to it and bring your passion and energy and
and bring your passion and energy and
and bring your passion and energy and excitement and give it your best if you
excitement and give it your best if you
excitement and give it your best if you do it half ass you’re never going to be
do it half ass you’re never going to be
do it half ass you’re never going to be a great entrepreneur you’re never going
a great entrepreneur you’re never going
a great entrepreneur you’re never going to achieve great results and we all have
to achieve great results and we all have
to achieve great results and we all have those projects in our business that are
those projects in our business that are
those projects in our business that are just lingering you need to either put it
just lingering you need to either put it
just lingering you need to either put it into it put your energy into it make
into it put your energy into it make
into it put your energy into it make those things awesome or dump them and
those things awesome or dump them and
those things awesome or dump them and work on something else I have amber on
work on something else I have amber on
work on something else I have amber on the line amber where are you from and
the line amber where are you from and
the line amber where are you from and how can I help I’m from the New York
how can I help I’m from the New York
how can I help I’m from the New York metro area New York all right good NYC
metro area New York all right good NYC
metro area New York all right good NYC what’s going on how can I help oh well I
what’s going on how can I help oh well I
what’s going on how can I help oh well I have all a few questions Evan recently
have all a few questions Evan recently
have all a few questions Evan recently you like about a half a year ago I
you like about a half a year ago I
you like about a half a year ago I decided to leave my job and I was
decided to leave my job and I was
decided to leave my job and I was looking into starting different types of
looking into starting different types of
looking into starting different types of businesses okay and you know I decided
businesses okay and you know I decided
businesses okay and you know I decided upon a house you know cleaning out a
upon a house you know cleaning out a
upon a house you know cleaning out a cleaning houses this private house
cleaning houses this private house
cleaning houses this private house cleaning okay and you know it went you
cleaning okay and you know it went you
cleaning okay and you know it went you know and it started off you know with
know and it started off you know with
know and it started off you know with just myself and I was doing fairly well
just myself and I was doing fairly well
just myself and I was doing fairly well and recently I’ve been doing very well
and recently I’ve been doing very well
and recently I’ve been doing very well great and I had hired a lot more people
great and I had hired a lot more people
great and I had hired a lot more people to help me sure so I have about ten
to help me sure so I have about ten
to help me sure so I have about ten employees I say about after them a full
employees I say about after them a full
employees I say about after them a full time and half of them apart time awesome
time and half of them apart time awesome
time and half of them apart time awesome I don’t know I wanna know how I would go
I don’t know I wanna know how I would go
I don’t know I wanna know how I would go about registering this business number
about registering this business number
about registering this business number one another too much the best way to pay
one another too much the best way to pay
one another too much the best way to pay my employees so you need to get this
my employees so you need to get this
my employees so you need to get this business what is it now is it just under
business what is it now is it just under
business what is it now is it just under your personal name correct okay there’s
your personal name correct okay there’s
your personal name correct okay there’s huge liability issues here so I mean I’m
huge liability issues here so I mean I’m
huge liability issues here so I mean I’m not a lawyer but you should definitely
not a lawyer but you should definitely
not a lawyer but you should definitely talk to one if one of your employees
talk to one if one of your employees
talk to one if one of your employees gets in the chocolate for whatever
gets in the chocolate for whatever
gets in the chocolate for whatever reason they
reason they
reason they feel something or something happens at
feel something or something happens at
feel something or something happens at one of the houses if not it owner sues
one of the houses if not it owner sues
one of the houses if not it owner sues you it’s personal like they could take
you it’s personal like they could take
you it’s personal like they could take your house okay hope you that’s
your house okay hope you that’s
your house okay hope you that’s important to know that that’s important
important to know that that’s important
important to know that that’s important you something yes I children your arms
you something yes I children your arms
you something yes I children your arms by boat okay I don’t cost a lot of money
by boat okay I don’t cost a lot of money
by boat okay I don’t cost a lot of money you just go and set it up you could talk
you just go and set it up you could talk
you just go and set it up you could talk to Lori to help you figure that out but
to Lori to help you figure that out but
to Lori to help you figure that out but it doesn’t cost law and it’s bad that is
it doesn’t cost law and it’s bad that is
it doesn’t cost law and it’s bad that is like super important okay how are you
like super important okay how are you
like super important okay how are you paying employees now is it is it Josh or
paying employees now is it is it Josh or
paying employees now is it is it Josh or what are youcome cash right now okay I
what are youcome cash right now okay I
what are youcome cash right now okay I don’t want you to tell me the name of
don’t want you to tell me the name of
don’t want you to tell me the name of your company cuz you can get in trouble
your company cuz you can get in trouble
your company cuz you can get in trouble all right okay like are you filing taxes
all right okay like are you filing taxes
all right okay like are you filing taxes uh well I’m yeah i just started actually
uh well I’m yeah i just started actually
uh well I’m yeah i just started actually okay yes this is important okay because
okay yes this is important okay because
okay yes this is important okay because if the government comes after you there
if the government comes after you there
if the government comes after you there are huge penalties here so you have to
are huge penalties here so you have to
are huge penalties here so you have to do things properly and i know a lot of
do things properly and i know a lot of
do things properly and i know a lot of times the cleaning business is the cash
times the cleaning business is the cash
times the cleaning business is the cash out of business but if you’re not
out of business but if you’re not
out of business but if you’re not recording it and they’re not they’re not
recording it and they’re not they’re not
recording it and they’re not they’re not you know submitting their money to the
you know submitting their money to the
you know submitting their money to the government’s been here so much i made if
government’s been here so much i made if
government’s been here so much i made if the government finds out does it come
the government finds out does it come
the government finds out does it come down hard on you but also on them so you
down hard on you but also on them so you
down hard on you but also on them so you have to like congratulations are getting
have to like congratulations are getting
have to like congratulations are getting this started this is great to you
this started this is great to you
this started this is great to you problem nothing to keep quitting your
problem nothing to keep quitting your
problem nothing to keep quitting your job and you have 10 people working for
job and you have 10 people working for
job and you have 10 people working for you I love that success stories but you
you I love that success stories but you
you I love that success stories but you also have to mal like this is important
also have to mal like this is important
also have to mal like this is important I don’t want you to have all that taken
I don’t want you to have all that taken
I don’t want you to have all that taken away from you and and everything else in
away from you and and everything else in
away from you and and everything else in your personal side the setting up of
your personal side the setting up of
your personal side the setting up of business is not hard it’s really it’s
business is not hard it’s really it’s
business is not hard it’s really it’s fast and easy sign a few papers and it’s
fast and easy sign a few papers and it’s
fast and easy sign a few papers and it’s done but you have to figure out the
done but you have to figure out the
done but you have to figure out the whole payment system they become
whole payment system they become
whole payment system they become employees of your business they see you
employees of your business they see you
employees of your business they see you have to you pay them bi-weekly or
have to you pay them bi-weekly or
have to you pay them bi-weekly or whatever it is file their taxes you pay
whatever it is file their taxes you pay
whatever it is file their taxes you pay you know your taxes properly but if you
you know your taxes properly but if you
you know your taxes properly but if you ever get audited you are not on the hook
ever get audited you are not on the hook
ever get audited you are not on the hook because they could take it like its
because they could take it like its
because they could take it like its think your business okay yeah so you
think your business okay yeah so you
think your business okay yeah so you saying take care of the tax in register
saying take care of the tax in register
saying take care of the tax in register the business registered the business for
the business registered the business for
the business registered the business for sure any insurance that that was the
sure any insurance that that was the
sure any insurance that that was the other issue yeah insurance too but if
other issue yeah insurance too but if
other issue yeah insurance too but if something happened but if your employee
something happened but if your employee
something happened but if your employee you’re lucky to nothing the top
you’re lucky to nothing the top
you’re lucky to nothing the top yes right I know you saw me like rather
yes right I know you saw me like rather
yes right I know you saw me like rather stealing you know where were like what
stealing you know where were like what
stealing you know where were like what if you’re rich themselves on the job
if you’re rich themselves on the job
if you’re rich themselves on the job correct like suitability what’s it
correct like suitability what’s it
correct like suitability what’s it happen already no nothing’s happened yet
happen already no nothing’s happened yet
happen already no nothing’s happened yet okay that’s good we don’t want to rely
okay that’s good we don’t want to rely
okay that’s good we don’t want to rely on Lady Luck here right right no no
on Lady Luck here right right no no
on Lady Luck here right right no no absolutely not and since I ain’t going
absolutely not and since I ain’t going
absolutely not and since I ain’t going quickly I need to know these things yeah
quickly I need to know these things yeah
quickly I need to know these things yeah and you know what sit down with the
and you know what sit down with the
and you know what sit down with the local lawyer you can figure all of that
local lawyer you can figure all of that
local lawyer you can figure all of that out in half an hour really it’s not hard
out in half an hour really it’s not hard
out in half an hour really it’s not hard I mean it may seem hard because he’s
I mean it may seem hard because he’s
I mean it may seem hard because he’s never done it before but it’s not hard
never done it before but it’s not hard
never done it before but it’s not hard it’s really easy to get all that set up
it’s really easy to get all that set up
it’s really easy to get all that set up and it’s so important because you don’t
and it’s so important because you don’t
and it’s so important because you don’t want your business to go under okay can
want your business to go under okay can
want your business to go under okay can you do that next week I can I can do it
you do that next week I can I can do it
you do that next week I can I can do it I remember good luck congrats in the
I remember good luck congrats in the
I remember good luck congrats in the business for thank you very much of it
business for thank you very much of it
business for thank you very much of it no problem for all you listen and hey
no problem for all you listen and hey
no problem for all you listen and hey it’s so important you gotta cross the
it’s so important you gotta cross the
it’s so important you gotta cross the t’s and dot your i’s and I know a lot of
t’s and dot your i’s and I know a lot of
t’s and dot your i’s and I know a lot of you may not be great at all the
you may not be great at all the
you may not be great at all the paperwork and you’ve men and the legal
paperwork and you’ve men and the legal
paperwork and you’ve men and the legal stuff but that’s important stuff to get
stuff but that’s important stuff to get
stuff but that’s important stuff to get figured out get a lawyer on your team
figured out get a lawyer on your team
figured out get a lawyer on your team part time obviously when you need them
part time obviously when you need them
part time obviously when you need them if you got to get all those things taken
if you got to get all those things taken
if you got to get all those things taken care of because I can sink your business
care of because I can sink your business
care of because I can sink your business that’s it for me today I’ve had a blast
that’s it for me today I’ve had a blast
that’s it for me today I’ve had a blast thank you so much to Steve and Fernanda
thank you so much to Steve and Fernanda
thank you so much to Steve and Fernanda for all the great work today nothing
for all the great work today nothing
for all the great work today nothing went wrong so it’s great i love you guys
went wrong so it’s great i love you guys
went wrong so it’s great i love you guys i’m on in two weeks i look forward to
i’m on in two weeks i look forward to
i’m on in two weeks i look forward to hearing from you again good luck and
hearing from you again good luck and
hearing from you again good luck and growing your business stay focused stay
growing your business stay focused stay
growing your business stay focused stay hungry and i’ll see you soon
”
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