it shows all about helping you make your business updates that it’s about how can
business updates that it’s about how can
business updates that it’s about how can you get at that point where you might
you get at that point where you might
you get at that point where you might have been doing this for a while I’m
have been doing this for a while I’m
have been doing this for a while I’m losing motivation and you’re not you’ve
losing motivation and you’re not you’ve
losing motivation and you’re not you’ve seen the rope anymore you’re not feeling
seen the rope anymore you’re not feeling
seen the rope anymore you’re not feeling the momentum anymore this show is all
the momentum anymore this show is all
the momentum anymore this show is all issues now I also want to welcome a new
issues now I also want to welcome a new
issues now I also want to welcome a new producers to the show daniela is with us
producers to the show daniela is with us
producers to the show daniela is with us today and hopefully we’re going to have
today and hopefully we’re going to have
today and hopefully we’re going to have a lot of fun so what I want tacos today
a lot of fun so what I want tacos today
a lot of fun so what I want tacos today is telling your story and how important
is telling your story and how important
is telling your story and how important it is to help you stand out from
it is to help you stand out from
it is to help you stand out from everybody else okay let’s get input tell
everybody else okay let’s get input tell
everybody else okay let’s get input tell your story this is one of the biggest
your story this is one of the biggest
your story this is one of the biggest things that can really help grow your
things that can really help grow your
things that can really help grow your business a lot of entrepreneurs be
business a lot of entrepreneurs be
business a lot of entrepreneurs be overlooked you have to remember the
overlooked you have to remember the
overlooked you have to remember the people want to buy some people they
people want to buy some people they
people want to buy some people they don’t want to buy some company and yet
don’t want to buy some company and yet
don’t want to buy some company and yet nobody really does a great job I’m
nobody really does a great job I’m
nobody really does a great job I’m telling their story so few punch
telling their story so few punch
telling their story so few punch brothers do a great job of telling her
brothers do a great job of telling her
brothers do a great job of telling her story saying why they started part is
story saying why they started part is
story saying why they started part is important to them because if you want me
important to them because if you want me
important to them because if you want me to find from you did I have to feel
to find from you did I have to feel
to find from you did I have to feel connected to you if I feel connected to
connected to you if I feel connected to
connected to you if I feel connected to you I feel like I can trust you like it
you I feel like I can trust you like it
you I feel like I can trust you like it I feel like your passion about what
I feel like your passion about what
I feel like your passion about what you’re doing I feel like you’re going to
you’re doing I feel like you’re going to
you’re doing I feel like you’re going to do good by me this isn’t a buy your
do good by me this isn’t a buy your
do good by me this isn’t a buy your product I’m gonna fire service when it
product I’m gonna fire service when it
product I’m gonna fire service when it starts with telling your story look at
starts with telling your story look at
starts with telling your story look at over wings beer / Winfrey’s people love
over wings beer / Winfrey’s people love
over wings beer / Winfrey’s people love her she’s a multi-billionaire people
her she’s a multi-billionaire people
her she’s a multi-billionaire people love Oprah even if she tells her story
love Oprah even if she tells her story
love Oprah even if she tells her story so while she does deeply connected to
so while she does deeply connected to
so while she does deeply connected to everybody she’s interviewing and she’s
everybody she’s interviewing and she’s
everybody she’s interviewing and she’s vulnerable rakesh singh what she thinks
vulnerable rakesh singh what she thinks
vulnerable rakesh singh what she thinks she’s saying what she killed and when
she’s saying what she killed and when
she’s saying what she killed and when she wants to cry she cries right and so
she wants to cry she cries right and so
she wants to cry she cries right and so that personal story telling and me going
that personal story telling and me going
that personal story telling and me going on that journey with her and you was not
on that journey with her and you was not
on that journey with her and you was not going on that journey with her makes it
going on that journey with her makes it
going on that journey with her makes it so easy to connect with her and then buy
so easy to connect with her and then buy
so easy to connect with her and then buy stuff right for book club right if she
stuff right for book club right if she
stuff right for book club right if she recommend the book it immediately say
recommend the book it immediately say
recommend the book it immediately say stop so I wanted to know what your story
stop so I wanted to know what your story
stop so I wanted to know what your story is because it’s book
is because it’s book
is because it’s book help you stand out against your
help you stand out against your
help you stand out against your competition especially be going up
competition especially be going up
competition especially be going up against big guy because big company is
against big guy because big company is
against big guy because big company is such a terrible job of telling their
such a terrible job of telling their
such a terrible job of telling their personal stories there’s such a
personal stories there’s such a
personal stories there’s such a corporate entity and we hate sorry from
corporate entity and we hate sorry from
corporate entity and we hate sorry from the big guys right you look at any big
the big guys right you look at any big
the big guys right you look at any big compliment look at their their Twitter
compliment look at their their Twitter
compliment look at their their Twitter angle they’re being slammed all the time
angle they’re being slammed all the time
angle they’re being slammed all the time don’t be like financing the big guys but
don’t be like financing the big guys but
don’t be like financing the big guys but you need to do your job center so let me
you need to do your job center so let me
you need to do your job center so let me tell you quickly about my story however
tell you quickly about my story however
tell you quickly about my story however the helping entrepreneurs when I sold my
the helping entrepreneurs when I sold my
the helping entrepreneurs when I sold my business I have a virus my software
business I have a virus my software
business I have a virus my software company built it up and sold little 22
company built it up and sold little 22
company built it up and sold little 22 years old and I didn’t want to do next
years old and I didn’t want to do next
years old and I didn’t want to do next kind of shy you know happiest all their
kind of shy you know happiest all their
kind of shy you know happiest all their business but also sad that this thing
business but also sad that this thing
business but also sad that this thing was now gone I didn’t know what to do
was now gone I didn’t know what to do
was now gone I didn’t know what to do next with my life and I was invited by
next with my life and I was invited by
next with my life and I was invited by the ymca to come speak to their young
the ymca to come speak to their young
the ymca to come speak to their young group of entrepreneurs and if I think
group of entrepreneurs and if I think
group of entrepreneurs and if I think brings opportunity get back why not and
brings opportunity get back why not and
brings opportunity get back why not and it’s been all this time they’re firing
it’s been all this time they’re firing
it’s been all this time they’re firing my slide I wanted all of my dollars on
my slide I wanted all of my dollars on
my slide I wanted all of my dollars on them provide tons of value for them and
them provide tons of value for them and
them provide tons of value for them and these motives are audience I post my
these motives are audience I post my
these motives are audience I post my audience it was a free advantage booked
audience it was a free advantage booked
audience it was a free advantage booked a huge room full of chairs all the
a huge room full of chairs all the
a huge room full of chairs all the credit to go as the day comes and my
credit to go as the day comes and my
credit to go as the day comes and my heart beating fast my first time really
heart beating fast my first time really
heart beating fast my first time really doing speaking on my hands all sweaty
doing speaking on my hands all sweaty
doing speaking on my hands all sweaty again in the elevator and take a deep
again in the elevator and take a deep
again in the elevator and take a deep breath before going into the room like
breath before going into the room like
breath before going into the room like this is a all that work here we go and
this is a all that work here we go and
this is a all that work here we go and in my heart stopped for a couple seconds
in my heart stopped for a couple seconds
in my heart stopped for a couple seconds because after all that work only three
because after all that work only three
because after all that work only three people showed up Wow three people show
people showed up Wow three people show
people showed up Wow three people show that with the free advantage of you
that with the free advantage of you
that with the free advantage of you people shut up but the show must go on
people shut up but the show must go on
people shut up but the show must go on the put it on and I’m really helpful to
the put it on and I’m really helpful to
the put it on and I’m really helpful to people it was awesome and and then I
people it was awesome and and then I
people it was awesome and and then I said you know what I love this so much i
said you know what I love this so much i
said you know what I love this so much i have to keep doing it even if even my
have to keep doing it even if even my
have to keep doing it even if even my don’t know how I’m gonna make money it I
don’t know how I’m gonna make money it I
don’t know how I’m gonna make money it I gotta find a way to keep doing it and
gotta find a way to keep doing it and
gotta find a way to keep doing it and that was 12 years ago kind of kept going
that was 12 years ago kind of kept going
that was 12 years ago kind of kept going on helping our economic action I want to
on helping our economic action I want to
on helping our economic action I want to know what drives you what you’re so
know what drives you what you’re so
know what drives you what you’re so excited about what your story is making
excited about what your story is making
excited about what your story is making connect to you so they don’t bond
connect to you so they don’t bond
connect to you so they don’t bond whatever process servers you I want me
whatever process servers you I want me
whatever process servers you I want me to the call I have hot on the line five
to the call I have hot on the line five
to the call I have hot on the line five Marines from and how can I
Marines from and how can I
Marines from and how can I thanks for taking a call I am actually
thanks for taking a call I am actually
thanks for taking a call I am actually from Chicago but I’m in the process of
from Chicago but I’m in the process of
from Chicago but I’m in the process of the next year here moving back out to
the next year here moving back out to
the next year here moving back out to Portland Oregon to start taking care of
Portland Oregon to start taking care of
Portland Oregon to start taking care of some family but I run a business called
some family but I run a business called
some family but I run a business called the DIY pro and my passion is is
the DIY pro and my passion is is
the DIY pro and my passion is is bridging the gap with homeowners
bridging the gap with homeowners
bridging the gap with homeowners construction and contractors and part of
construction and contractors and part of
construction and contractors and part of the businesses is actually with working
the businesses is actually with working
the businesses is actually with working with homeowners who want to do some of
with homeowners who want to do some of
with homeowners who want to do some of the work themselves and actually
the work themselves and actually
the work themselves and actually teaching them how to do it so if you
teaching them how to do it so if you
teaching them how to do it so if you wanted to tell your bathroom floor and
wanted to tell your bathroom floor and
wanted to tell your bathroom floor and weren’t really sure you may be winter
weren’t really sure you may be winter
weren’t really sure you may be winter one of those home depot classes on
one of those home depot classes on
one of those home depot classes on Saturday morning but still realize that
Saturday morning but still realize that
Saturday morning but still realize that maybe there’s a little bit too much for
maybe there’s a little bit too much for
maybe there’s a little bit too much for me I spend all spent time teaching and
me I spend all spent time teaching and
me I spend all spent time teaching and then when you got the hang of it I just
then when you got the hang of it I just
then when you got the hang of it I just let you go you go on them in their home
let you go you go on them in their home
let you go you go on them in their home or this is done online yeah this is one
or this is done online yeah this is one
or this is done online yeah this is one on what okay we lost time so you know I
on what okay we lost time so you know I
on what okay we lost time so you know I didn’t really get to Selena clean what
didn’t really get to Selena clean what
didn’t really get to Selena clean what park board is all about we reduced a
park board is all about we reduced a
park board is all about we reduced a connection there but Todd we still on
connection there but Todd we still on
connection there but Todd we still on the line you know I love this business
the line you know I love this business
the line you know I love this business model I’m trying to figure out you know
model I’m trying to figure out you know
model I’m trying to figure out you know highly scale this up if you’re going in
highly scale this up if you’re going in
highly scale this up if you’re going in in visiting people in their houses and
in visiting people in their houses and
in visiting people in their houses and you’re helping them Tyler laughing or
you’re helping them Tyler laughing or
you’re helping them Tyler laughing or whatever it is yeah how do you scale
whatever it is yeah how do you scale
whatever it is yeah how do you scale that up so that that one hour they come
that up so that that one hour they come
that up so that that one hour they come and show them is going to be worthwhile
and show them is going to be worthwhile
and show them is going to be worthwhile honey build that name brand but I think
honey build that name brand but I think
honey build that name brand but I think it’s a huge huge need for right the
it’s a huge huge need for right the
it’s a huge huge need for right the reason why Home Depot took off was
reason why Home Depot took off was
reason why Home Depot took off was because people wanted to learn how to do
because people wanted to learn how to do
because people wanted to learn how to do things themselves that was the whole
things themselves that was the whole
things themselves that was the whole point of wing the homeschool feminist
point of wing the homeschool feminist
point of wing the homeschool feminist argument was they wanted to have a place
argument was they wanted to have a place
argument was they wanted to have a place where people could feel likely to do
where people could feel likely to do
where people could feel likely to do this work themselves not have to go and
this work themselves not have to go and
this work themselves not have to go and always hire an expensive contractor
always hire an expensive contractor
always hire an expensive contractor plumber or it isn’t coming and so you’re
plumber or it isn’t coming and so you’re
plumber or it isn’t coming and so you’re taking another level you know you might
taking another level you know you might
taking another level you know you might be saying hey Joe some people workshops
be saying hey Joe some people workshops
be saying hey Joe some people workshops they’re not good enough we need
they’re not good enough we need
they’re not good enough we need something to come into our location and
something to come into our location and
something to come into our location and help me and teach me and show me the
help me and teach me and show me the
help me and teach me and show me the rules of how to make it work but again
rules of how to make it work but again
rules of how to make it work but again my concerning their time you scale this
my concerning their time you scale this
my concerning their time you scale this up you know how do you re scale up to
up you know how do you re scale up to
up you know how do you re scale up to the point where you’re being paid for
the point where you’re being paid for
the point where you’re being paid for your time
your time
your time I’m in the travel time and you have been
I’m in the travel time and you have been
I’m in the travel time and you have been a lot of time with breaking news been
a lot of time with breaking news been
a lot of time with breaking news been the whole city there’s chill me how to
the whole city there’s chill me how to
the whole city there’s chill me how to tile bathroom in jail an hour two hours
tile bathroom in jail an hour two hours
tile bathroom in jail an hour two hours and then I don’t need your help anymore
and then I don’t need your help anymore
and then I don’t need your help anymore how does that you know how do you get
how does that you know how do you get
how does that you know how do you get picture down enough so you can scale
picture down enough so you can scale
picture down enough so you can scale this you under stop you know this might
this you under stop you know this might
this you under stop you know this might be a good one man show but ideally want
be a good one man show but ideally want
be a good one man show but ideally want to build a business to the point where
to build a business to the point where
to build a business to the point where you can get out of this right you are
you can get out of this right you are
you can get out of this right you are not having to do everything you’re going
not having to do everything you’re going
not having to do everything you’re going in and beautiful and nearly as an
in and beautiful and nearly as an
in and beautiful and nearly as an entrepreneur you can set up be the CEO
entrepreneur you can set up be the CEO
entrepreneur you can set up be the CEO and contractors working under you go
and contractors working under you go
and contractors working under you go haven’t do anything so that’s my biggest
haven’t do anything so that’s my biggest
haven’t do anything so that’s my biggest question time you make that big lot of
question time you make that big lot of
question time you make that big lot of work again especially moving into moving
work again especially moving into moving
work again especially moving into moving to a new city in Oregon I need exact
to a new city in Oregon I need exact
to a new city in Oregon I need exact work as well you might look like in my
work as well you might look like in my
work as well you might look like in my husband said online matsu you mentioned
husband said online matsu you mentioned
husband said online matsu you mentioned that’s where you want to go but you
that’s where you want to go but you
that’s where you want to go but you might look at an online models logically
might look at an online models logically
might look at an online models logically how hot back on the line they’re hot yes
how hot back on the line they’re hot yes
how hot back on the line they’re hot yes and thanks sorry I and another the best
and thanks sorry I and another the best
and thanks sorry I and another the best spot here right now with a client but
spot here right now with a client but
spot here right now with a client but yes alright so I work with customers to
yes alright so I work with customers to
yes alright so I work with customers to kind of help them to whether they want
kind of help them to whether they want
kind of help them to whether they want to do it themselves i also do commercial
to do it themselves i also do commercial
to do it themselves i also do commercial they would call it a third-party owner
they would call it a third-party owner
they would call it a third-party owner representative and just to help make
representative and just to help make
representative and just to help make sure contractors are doing the right job
sure contractors are doing the right job
sure contractors are doing the right job so so that’s kind of what I do but the
so so that’s kind of what I do but the
so so that’s kind of what I do but the struggle is always in the residential
struggle is always in the residential
struggle is always in the residential market is finding the best marketing
market is finding the best marketing
market is finding the best marketing stress now are you actually going in and
stress now are you actually going in and
stress now are you actually going in and meeting people in their houses and enjoy
meeting people in their houses and enjoy
meeting people in their houses and enjoy service for that I’m you didn’t believe
service for that I’m you didn’t believe
service for that I’m you didn’t believe her an hour that we charlie yeah I had
her an hour that we charlie yeah I had
her an hour that we charlie yeah I had you know on a larger project I will do
you know on a larger project I will do
you know on a larger project I will do as a whole bid as if it was every other
as a whole bid as if it was every other
as a whole bid as if it was every other contractor and then I put in an hourly
contractor and then I put in an hourly
contractor and then I put in an hourly you know what my what I think it’s going
you know what my what I think it’s going
you know what my what I think it’s going to take me as far as time and I just
to take me as far as time and I just
to take me as far as time and I just built by an hour and the more they do
built by an hour and the more they do
built by an hour and the more they do the work the less i am on the job at
the work the less i am on the job at
the work the less i am on the job at night and that they credit back to them
night and that they credit back to them
night and that they credit back to them scale is dealing this you can afford the
scale is dealing this you can afford the
scale is dealing this you can afford the higher people under shoe so let me not
higher people under shoe so let me not
higher people under shoe so let me not go into each well one of the things I’ve
go into each well one of the things I’ve
go into each well one of the things I’ve been looking at when I started to do my
been looking at when I started to do my
been looking at when I started to do my business plan I was recognizing that the
business plan I was recognizing that the
business plan I was recognizing that the Democrat
Democrat
Democrat x4 my employ are going to be middle-aged
x4 my employ are going to be middle-aged
x4 my employ are going to be middle-aged tradesmen experienced and you know the
tradesmen experienced and you know the
tradesmen experienced and you know the bigger picture for me was to prove the
bigger picture for me was to prove the
bigger picture for me was to prove the model and maybe consider franchising it
model and maybe consider franchising it
model and maybe consider franchising it but in the in the meantime what I’m
but in the in the meantime what I’m
but in the in the meantime what I’m doing it I think he’s all hot against
doing it I think he’s all hot against
doing it I think he’s all hot against five you are driving in and out of some
five you are driving in and out of some
five you are driving in and out of some crazies reception zone so I was trying
crazies reception zone so I was trying
crazies reception zone so I was trying to get on a landline to give us a call
to get on a landline to give us a call
to get on a landline to give us a call back in welcome back to the oven
back in welcome back to the oven
back in welcome back to the oven Carmichael show I believe in
Carmichael show I believe in
Carmichael show I believe in entrepreneurs I want to see you have
entrepreneurs I want to see you have
entrepreneurs I want to see you have mass text your company and today we’re
mass text your company and today we’re
mass text your company and today we’re talking about telling your stories and
talking about telling your stories and
talking about telling your stories and how important it is to make a connection
how important it is to make a connection
how important it is to make a connection with your audience so that they will try
with your audience so that they will try
with your audience so that they will try to like you and want to buy some the
to like you and want to buy some the
to like you and want to buy some the first step in that is having a picture
first step in that is having a picture
first step in that is having a picture okay have a picture of yourself a
okay have a picture of yourself a
okay have a picture of yourself a smiling picture of yourself in that
smiling picture of yourself in that
smiling picture of yourself in that profession outfit or something that
profession outfit or something that
profession outfit or something that relates to your work because people want
relates to your work because people want
relates to your work because people want to see the person are buying from it’s
to see the person are buying from it’s
to see the person are buying from it’s really simple okay you don’t have to
really simple okay you don’t have to
really simple okay you don’t have to start up or anything crazy a simple
start up or anything crazy a simple
start up or anything crazy a simple picture of you smiling okay the first
picture of you smiling okay the first
picture of you smiling okay the first picture that I had at me don’t work
picture that I had at me don’t work
picture that I had at me don’t work being professional you have to worry
being professional you have to worry
being professional you have to worry about you know you’re looking if you
about you know you’re looking if you
about you know you’re looking if you think you’re ugly or whatever to worry
think you’re ugly or whatever to worry
think you’re ugly or whatever to worry about it doesn’t have to be super high
about it doesn’t have to be super high
about it doesn’t have to be super high quality right but the first picture I
quality right but the first picture I
quality right but the first picture I used was one that a friend of mine cook
used was one that a friend of mine cook
used was one that a friend of mine cook that was on a cruise ship having dinner
that was on a cruise ship having dinner
that was on a cruise ship having dinner and you know I had my suit on a big
and you know I had my suit on a big
and you know I had my suit on a big smile on and I use that for five years
smile on and I use that for five years
smile on and I use that for five years of my business and it was it was helpful
of my business and it was it was helpful
of my business and it was it was helpful people saw it too saw the smile and the
people saw it too saw the smile and the
people saw it too saw the smile and the connection with me so I want to see a
connection with me so I want to see a
connection with me so I want to see a picture on your website and need to be
picture on your website and need to be
picture on your website and need to be on your marketing materials your
on your marketing materials your
on your marketing materials your business cards if people will look at
business cards if people will look at
business cards if people will look at pictures that’s how you want to start
pictures that’s how you want to start
pictures that’s how you want to start okay storytelling is crucial people
okay storytelling is crucial people
okay storytelling is crucial people connect with people and it starts with
connect with people and it starts with
connect with people and it starts with your picture on all your marketing
your picture on all your marketing
your picture on all your marketing materials okay I want to get to the call
materials okay I want to get to the call
materials okay I want to get to the call I have Clara on the line Claire where
I have Clara on the line Claire where
I have Clara on the line Claire where are you from how can I help hi I’m so
are you from how can I help hi I’m so
are you from how can I help hi I’m so then Cooper hey probably okay I know ya
then Cooper hey probably okay I know ya
then Cooper hey probably okay I know ya figger to keep it you know keeps me on
figger to keep it you know keeps me on
figger to keep it you know keeps me on the whole land loving it what’s
the whole land loving it what’s
the whole land loving it what’s nothing I hope well let’s just let me
nothing I hope well let’s just let me
nothing I hope well let’s just let me give you a little bit CliffsNotes
give you a little bit CliffsNotes
give you a little bit CliffsNotes version I just so you understand my
version I just so you understand my
version I just so you understand my backstory so I’m 26 now female I am
backstory so I’m 26 now female I am
backstory so I’m 26 now female I am incredibly driven I’m very savvy I’m
incredibly driven I’m very savvy I’m
incredibly driven I’m very savvy I’m smart and I’m not delusional I’m
smart and I’m not delusional I’m
smart and I’m not delusional I’m actually stating facts that I believe
actually stating facts that I believe
actually stating facts that I believe are pretty true but I’m also you
are pretty true but I’m also you
are pretty true but I’m also you describe I heard in one of your other
describe I heard in one of your other
describe I heard in one of your other shows that wannabe entrepreneur
shows that wannabe entrepreneur
shows that wannabe entrepreneur currently that’s working in a you know
currently that’s working in a you know
currently that’s working in a you know corporate job or whatever hating my life
corporate job or whatever hating my life
corporate job or whatever hating my life but the difference between night is I
but the difference between night is I
but the difference between night is I absolutely know for sure that I’m not
absolutely know for sure that I’m not
absolutely know for sure that I’m not going to be staying in that realm there
going to be staying in that realm there
going to be staying in that realm there is no way and I don’t want anybody
is no way and I don’t want anybody
is no way and I don’t want anybody telling me what I can and can’t eat my
telling me what I can and can’t eat my
telling me what I can and can’t eat my lunch you know that’s just not really my
lunch you know that’s just not really my
lunch you know that’s just not really my so my jam it’s absolutely out of the
so my jam it’s absolutely out of the
so my jam it’s absolutely out of the question I’ll stay in that but the other
question I’ll stay in that but the other
question I’ll stay in that but the other thing which is putting major breaks on
thing which is putting major breaks on
thing which is putting major breaks on that on my progress I guess is that I’ve
that on my progress I guess is that I’ve
that on my progress I guess is that I’ve incredibly over analytical and as they
incredibly over analytical and as they
incredibly over analytical and as they say you know fools are always going for
say you know fools are always going for
say you know fools are always going for it and the intelligent people are full
it and the intelligent people are full
it and the intelligent people are full of doubt I mean somewhat somewhat relate
of doubt I mean somewhat somewhat relate
of doubt I mean somewhat somewhat relate to that but at the same time not so much
to that but at the same time not so much
to that but at the same time not so much because I’m surrounded by so many
because I’m surrounded by so many
because I’m surrounded by so many successful people who are risk takers
successful people who are risk takers
successful people who are risk takers and such and my parents have this
and such and my parents have this
and such and my parents have this mentality of you know European
mentality of you know European
mentality of you know European immigrants work hard but don’t take
immigrants work hard but don’t take
immigrants work hard but don’t take risks to undermine your security right
risks to undermine your security right
risks to undermine your security right on and that has brakes on my you know
on and that has brakes on my you know
on and that has brakes on my you know natural enterprising personality and so
natural enterprising personality and so
natural enterprising personality and so it’s causing me to over analyze myself
it’s causing me to over analyze myself
it’s causing me to over analyze myself out of every single idea that I have to
out of every single idea that I have to
out of every single idea that I have to the point of nonsense and I know that i
the point of nonsense and I know that i
the point of nonsense and I know that i am aware of this so my question to you
am aware of this so my question to you
am aware of this so my question to you is I’ve been getting a lot of
is I’ve been getting a lot of
is I’ve been getting a lot of sensationalized advice I would say from
sensationalized advice I would say from
sensationalized advice I would say from a lot from successful people which is
a lot from successful people which is
a lot from successful people which is basically that some of them will tell me
basically that some of them will tell me
basically that some of them will tell me put your job just literally go today
put your job just literally go today
put your job just literally go today quit your job right now that’s what they
quit your job right now that’s what they
quit your job right now that’s what they tell me okay and while that sounds
tell me okay and while that sounds
tell me okay and while that sounds fantastic and I absolutely have the
fantastic and I absolutely have the
fantastic and I absolutely have the balls to do that at the same time I’m
balls to do that at the same time I’m
balls to do that at the same time I’m having a hard time merging out with
having a hard time merging out with
having a hard time merging out with reality because I’m wondering and I
reality because I’m wondering and I
reality because I’m wondering and I shooting myself in the foot by you know
shooting myself in the foot by you know
shooting myself in the foot by you know having bills pile up and then what
having bills pile up and then what
having bills pile up and then what happens if you have no if you don’t have
happens if you have no if you don’t have
happens if you have no if you don’t have something concrete to go on because I
something concrete to go on because I
something concrete to go on because I don’t yet so it you know and
don’t yet so it you know and
don’t yet so it you know and I wouldn’t say quit your job okay don’t
I wouldn’t say quit your job okay don’t
I wouldn’t say quit your job okay don’t quit your job yet okay the new sport
quit your job yet okay the new sport
quit your job yet okay the new sport because momentum and sustain momentum is
because momentum and sustain momentum is
because momentum and sustain momentum is really important because if you put your
really important because if you put your
really important because if you put your job and you know you have three months
job and you know you have three months
job and you know you have three months of money to live off of you know what
of money to live off of you know what
of money to live off of you know what happens when your honor that money is
happens when your honor that money is
happens when your honor that money is two months with people backing another
two months with people backing another
two months with people backing another job where it’s better to spend time
job where it’s better to spend time
job where it’s better to spend time every day to build your business and
every day to build your business and
every day to build your business and grow it because it may take six months
grow it because it may take six months
grow it because it may take six months to get something off the ground and so
to get something off the ground and so
to get something off the ground and so it allows you to spend more time and you
it allows you to spend more time and you
it allows you to spend more time and you have some income coming in what I would
have some income coming in what I would
have some income coming in what I would say is if you’re looking for a job we
say is if you’re looking for a job we
say is if you’re looking for a job we didn’t have a job isn’t just money the
didn’t have a job isn’t just money the
didn’t have a job isn’t just money the reason to have a job is to teach you
reason to have a job is to teach you
reason to have a job is to teach you something and so what I would look at is
something and so what I would look at is
something and so what I would look at is whatever business you want to get in go
whatever business you want to get in go
whatever business you want to get in go find the company that has you know 10
find the company that has you know 10
find the company that has you know 10 employees that is doing what you want to
employees that is doing what you want to
employees that is doing what you want to do this is the competent you want to be
do this is the competent you want to be
do this is the competent you want to be in a couple years and go work for them
in a couple years and go work for them
in a couple years and go work for them because they’re going to teach you how
because they’re going to teach you how
because they’re going to teach you how to run that kind of business they’re
to run that kind of business they’re
to run that kind of business they’re going to teach you you’re going to make
going to teach you you’re going to make
going to teach you you’re going to make money you’re going to make mistakes
money you’re going to make mistakes
money you’re going to make mistakes you’re going to make contact it’s like
you’re going to make contact it’s like
you’re going to make contact it’s like going to university for what you want to
going to university for what you want to
going to university for what you want to do but being paid to do it so instead of
do but being paid to do it so instead of
do but being paid to do it so instead of being stuck in some dead-end job but you
being stuck in some dead-end job but you
being stuck in some dead-end job but you don’t life and you’re not being treated
don’t life and you’re not being treated
don’t life and you’re not being treated well and you know you’ll be told when I
well and you know you’ll be told when I
well and you know you’ll be told when I eat your lunch and all that now you’re
eat your lunch and all that now you’re
eat your lunch and all that now you’re doing something that you’re learning
doing something that you’re learning
doing something that you’re learning from you’re making contacts when you
from you’re making contacts when you
from you’re making contacts when you start your company you are going to hit
start your company you are going to hit
start your company you are going to hit the ground running at the same time I
the ground running at the same time I
the ground running at the same time I still start on the side and those things
still start on the side and those things
still start on the side and those things so much about it happens to be perfect
so much about it happens to be perfect
so much about it happens to be perfect because whatever plan you come up with
because whatever plan you come up with
because whatever plan you come up with it’s going to change that’s an inch of a
it’s going to change that’s an inch of a
it’s going to change that’s an inch of a business find you have the perfect
business find you have the perfect
business find you have the perfect business plan and as soon as you start
business plan and as soon as you start
business plan and as soon as you start running your business people change so
running your business people change so
running your business people change so just start start something start small
just start start something start small
just start start something start small start talking to customers don’t invest
start talking to customers don’t invest
start talking to customers don’t invest a lot of money into the put some time
a lot of money into the put some time
a lot of money into the put some time and you see what feels right until you
and you see what feels right until you
and you see what feels right until you find what you’re really passionate about
find what you’re really passionate about
find what you’re really passionate about then start on you can try couple
then start on you can try couple
then start on you can try couple different things and see where your
different things and see where your
different things and see where your heart is leaving and see where your
heart is leaving and see where your
heart is leaving and see where your energy is focusing you so that would be
energy is focusing you so that would be
energy is focusing you so that would be my advice is if you’re going to do a job
my advice is if you’re going to do a job
my advice is if you’re going to do a job find one that is in dentistry you want
find one that is in dentistry you want
find one that is in dentistry you want to be into so you can learn and then
to be into so you can learn and then
to be into so you can learn and then start now start on the side and spend 20
start now start on the side and spend 20
start now start on the side and spend 20 30 60 minutes a day trying to build your
30 60 minutes a day trying to build your
30 60 minutes a day trying to build your business
business
business I like that yeah so it does that’s much
I like that yeah so it does that’s much
I like that yeah so it does that’s much more realistic than some of the because
more realistic than some of the because
more realistic than some of the because with your advice is also real like a
with your advice is also real like a
with your advice is also real like a little bit more applicable to today’s
little bit more applicable to today’s
little bit more applicable to today’s world where some people that I know have
world where some people that I know have
world where some people that I know have started their businesses you know back
started their businesses you know back
started their businesses you know back in the day where it was totally
in the day where it was totally
in the day where it was totally different as far as the landscape they
different as far as the landscape they
different as far as the landscape they were it was a little bit more informal
were it was a little bit more informal
were it was a little bit more informal but this makes a lot more sense you know
but this makes a lot more sense you know
but this makes a lot more sense you know quitting your job and and going all in
quitting your job and and going all in
quitting your job and and going all in the server business can absolutely work
the server business can absolutely work
the server business can absolutely work it can work it just dramatically
it can work it just dramatically
it can work it just dramatically increases the risk of failure yeah yeah
increases the risk of failure yeah yeah
increases the risk of failure yeah yeah yeah I don’t make it work and you got to
yeah I don’t make it work and you got to
yeah I don’t make it work and you got to go back and get a job and and you might
go back and get a job and and you might
go back and get a job and and you might think well if I I just a little bit more
think well if I I just a little bit more
think well if I I just a little bit more time to make that work we didn’t run out
time to make that work we didn’t run out
time to make that work we didn’t run out of money I could have really made that
of money I could have really made that
of money I could have really made that work and you you know maybe live the
work and you you know maybe live the
work and you you know maybe live the rest of your life in regret saying man I
rest of your life in regret saying man I
rest of your life in regret saying man I Richard really have a chance to make you
Richard really have a chance to make you
Richard really have a chance to make you about a shot okay that’s good I’m so
about a shot okay that’s good I’m so
about a shot okay that’s good I’m so glad you’re telling me this because it’s
glad you’re telling me this because it’s
glad you’re telling me this because it’s in line with what I was exactly what I
in line with what I was exactly what I
in line with what I was exactly what I was thinking but from the standpoint of
was thinking but from the standpoint of
was thinking but from the standpoint of other entrepreneurs they see this as me
other entrepreneurs they see this as me
other entrepreneurs they see this as me being hesitant and I said well I think
being hesitant and I said well I think
being hesitant and I said well I think I’m being a little bit smart because I’m
I’m being a little bit smart because I’m
I’m being a little bit smart because I’m trying to not be sound really cool on a
trying to not be sound really cool on a
trying to not be sound really cool on a paper but then you know having to have
paper but then you know having to have
paper but then you know having to have nothing to show for it but so it’s
nothing to show for it but so it’s
nothing to show for it but so it’s always listen to what feels right for
always listen to what feels right for
always listen to what feels right for you that’s going to be the best answer
you that’s going to be the best answer
you that’s going to be the best answer but at the same time make sure that you
but at the same time make sure that you
but at the same time make sure that you are still taking steps so when i text
are still taking steps so when i text
are still taking steps so when i text art a part time you actually have to go
art a part time you actually have to go
art a part time you actually have to go and do something part time right you’re
and do something part time right you’re
and do something part time right you’re spending 20 30 60 minutes a day on your
spending 20 30 60 minutes a day on your
spending 20 30 60 minutes a day on your business and you might be jumping from
business and you might be jumping from
business and you might be jumping from what ideas and next to pay that happens
what ideas and next to pay that happens
what ideas and next to pay that happens in startups but you have to actually do
in startups but you have to actually do
in startups but you have to actually do something every day to get this thing
something every day to get this thing
something every day to get this thing off the ground
off the ground
off the ground yes I understand I can’t be stagnant in
yes I understand I can’t be stagnant in
yes I understand I can’t be stagnant in all talk absolutely thanks for calling
all talk absolutely thanks for calling
all talk absolutely thanks for calling also good luck thank you so much guys
also good luck thank you so much guys
also good luck thank you so much guys and as for everybody listening if you’re
and as for everybody listening if you’re
and as for everybody listening if you’re in that same position you warm at the
in that same position you warm at the
in that same position you warm at the entrepreneur you know one day you want
entrepreneur you know one day you want
entrepreneur you know one day you want to start a company but but you know you
to start a company but but you know you
to start a company but but you know you haven’t done it yet you’ll have to go
haven’t done it yet you’ll have to go
haven’t done it yet you’ll have to go and quit your job just make sure the job
and quit your job just make sure the job
and quit your job just make sure the job then you’re at you’re learning something
then you’re at you’re learning something
then you’re at you’re learning something from you’re gaining connections you’re
from you’re gaining connections you’re
from you’re gaining connections you’re gaining experience so that when you do
gaining experience so that when you do
gaining experience so that when you do go and start and you eventually your job
go and start and you eventually your job
go and start and you eventually your job you have this wealth of knowledge to
you have this wealth of knowledge to
you have this wealth of knowledge to build off of and then start our size do
build off of and then start our size do
build off of and then start our size do something part time every day to help
something part time every day to help
something part time every day to help you grow your business hello and welcome
you grow your business hello and welcome
you grow your business hello and welcome back to the Evan Carmichael show I
back to the Evan Carmichael show I
back to the Evan Carmichael show I believe in entrepreneurs and today we’re
believe in entrepreneurs and today we’re
believe in entrepreneurs and today we’re talking about how to share your story in
talking about how to share your story in
talking about how to share your story in a way people can connect with you
a way people can connect with you
a way people can connect with you because people buy some people and not
because people buy some people and not
because people buy some people and not some company so now I want to get into
some company so now I want to get into
some company so now I want to get into specifics I want to talk about specific
specifics I want to talk about specific
specifics I want to talk about specific things that you should be sharing with I
things that you should be sharing with I
things that you should be sharing with I go to be a bell page of your website
go to be a bell page of your website
go to be a bell page of your website here are some of the things I’m going to
here are some of the things I’m going to
here are some of the things I’m going to see looking your about page right now
see looking your about page right now
see looking your about page right now it’s probably pretty boring most
it’s probably pretty boring most
it’s probably pretty boring most companies websites on the about page is
companies websites on the about page is
companies websites on the about page is super boring I want to feel connected to
super boring I want to feel connected to
super boring I want to feel connected to you so you got to think about some of
you so you got to think about some of
you so you got to think about some of the things are going to stand out right
the things are going to stand out right
the things are going to stand out right you should read your belt page and feel
you should read your belt page and feel
you should read your belt page and feel something if you don’t feel anything
something if you don’t feel anything
something if you don’t feel anything besides you know this is boring then you
besides you know this is boring then you
besides you know this is boring then you have to keep going you gotta you gotta
have to keep going you gotta you gotta
have to keep going you gotta you gotta tweak it up you got to add some changes
tweak it up you got to add some changes
tweak it up you got to add some changes here are some of the things I want to
here are some of the things I want to
here are some of the things I want to think about okay think about what we one
think about okay think about what we one
think about okay think about what we one word is so this is a whole other
word is so this is a whole other
word is so this is a whole other discussion but you know I believe every
discussion but you know I believe every
discussion but you know I believe every on sperm has one word that defines them
on sperm has one word that defines them
on sperm has one word that defines them I want you to write down on that page
I want you to write down on that page
I want you to write down on that page what it is what it means to you tell me
what it is what it means to you tell me
what it is what it means to you tell me why you started this business okay there
why you started this business okay there
why you started this business okay there should be some passion me Highness this
should be some passion me Highness this
should be some passion me Highness this isn’t just to make a lot of money all
isn’t just to make a lot of money all
isn’t just to make a lot of money all right you’re starting this business
right you’re starting this business
right you’re starting this business because you want to help people why tell
because you want to help people why tell
because you want to help people why tell me the story behind it tell me about
me the story behind it tell me about
me the story behind it tell me about what your fears were when you start what
what your fears were when you start what
what your fears were when you start what were you scared to do tell me how you
were you scared to do tell me how you
were you scared to do tell me how you transition from your job into creating
transition from your job into creating
transition from your job into creating this business tell me how you found your
this business tell me how you found your
this business tell me how you found your first customer tell me who the founders
first customer tell me who the founders
first customer tell me who the founders are it is it just used you have partners
are it is it just used you have partners
are it is it just used you have partners tell me how you made your first big
tell me how you made your first big
tell me how you made your first big break you know who is that first big
break you know who is that first big
break you know who is that first big deal that you close
deal that you close
deal that you close said wow you know this is this is
said wow you know this is this is
said wow you know this is this is impressive for us tell me about
impressive for us tell me about
impressive for us tell me about milestones of reach their awards you’ve
milestones of reach their awards you’ve
milestones of reach their awards you’ve won and the media you’ve been in it tell
won and the media you’ve been in it tell
won and the media you’ve been in it tell me tell me the goals that you have for
me tell me the goals that you have for
me tell me the goals that you have for yourself the vision for you where you
yourself the vision for you where you
yourself the vision for you where you want to taste your business I again it
want to taste your business I again it
want to taste your business I again it can’t be in a boring way so you look at
can’t be in a boring way so you look at
can’t be in a boring way so you look at most about pages and you see our mission
most about pages and you see our mission
most about pages and you see our mission is to be the world’s leading provider of
is to be the world’s leading provider of
is to be the world’s leading provider of telecommunication services that’s boring
telecommunication services that’s boring
telecommunication services that’s boring I have to mean something actually
I have to mean something actually
I have to mean something actually something that you are proud that you
something that you are proud that you
something that you are proud that you created this and when you read it you
created this and when you read it you
created this and when you read it you start to get emotional because if you
start to get emotional because if you
start to get emotional because if you get emotional with it then your
get emotional with it then your
get emotional with it then your customers are right I want to feel your
customers are right I want to feel your
customers are right I want to feel your passion because I don’t want to hire
passion because I don’t want to hire
passion because I don’t want to hire just some dogs and come cut my grass or
just some dogs and come cut my grass or
just some dogs and come cut my grass or come and do my tiling or provide me
come and do my tiling or provide me
come and do my tiling or provide me telecom services I want to work with
telecom services I want to work with
telecom services I want to work with somebody what feels was really
somebody what feels was really
somebody what feels was really passionate what they do this is your
passionate what they do this is your
passionate what they do this is your advantage as an entrepreneur you started
advantage as an entrepreneur you started
advantage as an entrepreneur you started this business for a reason for a
this business for a reason for a
this business for a reason for a passionate reason to help people and if
passionate reason to help people and if
passionate reason to help people and if you’re not sharing that story then
you’re not sharing that story then
you’re not sharing that story then you’re going to lose clients because you
you’re going to lose clients because you
you’re going to lose clients because you would rather work with people who love
would rather work with people who love
would rather work with people who love what they do and that shines through so
what they do and that shines through so
what they do and that shines through so tell me those big i also want to share
tell me those big i also want to share
tell me those big i also want to share some personal stuff not deeply personal
some personal stuff not deeply personal
some personal stuff not deeply personal stuff but a little bit are you married
stuff but a little bit are you married
stuff but a little bit are you married you have kids where’d you go to school
you have kids where’d you go to school
you have kids where’d you go to school what are your favorite hobbies you know
what are your favorite hobbies you know
what are your favorite hobbies you know what are your favorite food or music for
what are your favorite food or music for
what are your favorite food or music for TV shows or movies or sports what if
TV shows or movies or sports what if
TV shows or movies or sports what if some of your fears and I’m afraid of
some of your fears and I’m afraid of
some of your fears and I’m afraid of pipes a little trial Blue Jays I love
pipes a little trial Blue Jays I love
pipes a little trial Blue Jays I love salsa dancing and detain and you
salsa dancing and detain and you
salsa dancing and detain and you thinking wife and this is really this
thinking wife and this is really this
thinking wife and this is really this isn’t really relevant to my business
isn’t really relevant to my business
isn’t really relevant to my business what it is it is because I get so many
what it is it is because I get so many
what it is it is because I get so many people who come up to me at advanced or
people who come up to me at advanced or
people who come up to me at advanced or email me they feel like they know me
email me they feel like they know me
email me they feel like they know me because I share so much information on
because I share so much information on
because I share so much information on my show and my youtube videos and in my
my show and my youtube videos and in my
my show and my youtube videos and in my newsletter and when people feel like
newsletter and when people feel like
newsletter and when people feel like they know you then they’re much more
they know you then they’re much more
they know you then they’re much more loyal to you they’re much more likely to
loyal to you they’re much more likely to
loyal to you they’re much more likely to buy your stock they’re much more likely
buy your stock they’re much more likely
buy your stock they’re much more likely to tell their friends about you so you
to tell their friends about you so you
to tell their friends about you so you have to make it personal you have to
have to make it personal you have to
have to make it personal you have to share these things okay make it exciting
share these things okay make it exciting
share these things okay make it exciting make it passionate make it emotional you
make it passionate make it emotional you
make it passionate make it emotional you get back going you’re going to convert a
get back going you’re going to convert a
get back going you’re going to convert a lot more sales now I want to get to the
lot more sales now I want to get to the
lot more sales now I want to get to the column I have
column I have
column I have Laurie on the line Laurie where are you
Laurie on the line Laurie where are you
Laurie on the line Laurie where are you from and how can I help hi I’m in New
from and how can I help hi I’m in New
from and how can I help hi I’m in New York City so I’m listening to everything
York City so I’m listening to everything
York City so I’m listening to everything you’re saying I have so many different
you’re saying I have so many different
you’re saying I have so many different kinds of about need pages all over the
kinds of about need pages all over the
kinds of about need pages all over the place and Jerry and I keep reinventing
place and Jerry and I keep reinventing
place and Jerry and I keep reinventing myself um I actually took a course I
myself um I actually took a course I
myself um I actually took a course I went back to school cuz i have writing a
went back to school cuz i have writing a
went back to school cuz i have writing a lot of writing experience but i wanted
lot of writing experience but i wanted
lot of writing experience but i wanted to get more internet skills marketing so
to get more internet skills marketing so
to get more internet skills marketing so i went back to NYU and got a certificate
i went back to NYU and got a certificate
i went back to NYU and got a certificate in the digital marketing and so I’ve
in the digital marketing and so I’ve
in the digital marketing and so I’ve done a lot of different things I wrote a
done a lot of different things I wrote a
done a lot of different things I wrote a book about how to start a subscription
book about how to start a subscription
book about how to start a subscription box company and I’ve gotten a lot of
box company and I’ve gotten a lot of
box company and I’ve gotten a lot of clients from my book um so but a lot of
clients from my book um so but a lot of
clients from my book um so but a lot of those people who are just starting
those people who are just starting
those people who are just starting really didn’t have much money so I’ve
really didn’t have much money so I’ve
really didn’t have much money so I’ve had like some consulting but not enough
had like some consulting but not enough
had like some consulting but not enough so now I’m want to expand it into
so now I’m want to expand it into
so now I’m want to expand it into general marketing business on writing
general marketing business on writing
general marketing business on writing and you know getting bigger clients so
and you know getting bigger clients so
and you know getting bigger clients so you want to figure out how you can be a
you want to figure out how you can be a
you want to figure out how you can be a marketing itself yeah I got a website my
marketing itself yeah I got a website my
marketing itself yeah I got a website my brand strategist calm and that’s where
brand strategist calm and that’s where
brand strategist calm and that’s where i’m trying to do it from um i have like
i’m trying to do it from um i have like
i’m trying to do it from um i have like another website blog my TV calm and i
another website blog my TV calm and i
another website blog my TV calm and i write it at TV i do celebrity interviews
write it at TV i do celebrity interviews
write it at TV i do celebrity interviews i’m going to america’s got talent and
i’m going to america’s got talent and
i’m going to america’s got talent and doing the red carpet but I do i do a lot
doing the red carpet but I do i do a lot
doing the red carpet but I do i do a lot of promotion for other people for
of promotion for other people for
of promotion for other people for writing articles and you know but I
writing articles and you know but I
writing articles and you know but I don’t make money at that stuff right
don’t make money at that stuff right
don’t make money at that stuff right well why not why not i I don’t know I
well why not why not i I don’t know I
well why not why not i I don’t know I mean I haven’t i’ve looked and looking
mean I haven’t i’ve looked and looking
mean I haven’t i’ve looked and looking for a job i try to you know get a job at
for a job i try to you know get a job at
for a job i try to you know get a job at late i mean if i could get a job at like
late i mean if i could get a job at like
late i mean if i could get a job at like people or you know ritee or something
people or you know ritee or something
people or you know ritee or something like that that would be great but I was
like that that would be great but I was
like that that would be great but I was in LA I moved back to New York I mean
in LA I moved back to New York I mean
in LA I moved back to New York I mean I’m just trying to do something where I
I’m just trying to do something where I
I’m just trying to do something where I can make money i know a lot about a lot
can make money i know a lot about a lot
can make money i know a lot about a lot of different things um I know content
of different things um I know content
of different things um I know content marketing and you know brand strategy in
marketing and you know brand strategy in
marketing and you know brand strategy in digital marketing and mobile marketing
digital marketing and mobile marketing
digital marketing and mobile marketing and
and
and but mostly I tell people I’m a writer
but mostly I tell people I’m a writer
but mostly I tell people I’m a writer but I also can up their rank google
but I also can up their rank google
but I also can up their rank google ranking and I um I know SEO won so those
ranking and I um I know SEO won so those
ranking and I um I know SEO won so those so you’re kind of listen to your kind of
so you’re kind of listen to your kind of
so you’re kind of listen to your kind of all over the place right there’s ratio
all over the place right there’s ratio
all over the place right there’s ratio and yeah i’m at marketing and branding
and yeah i’m at marketing and branding
and yeah i’m at marketing and branding and and so you either create an agency
and and so you either create an agency
and and so you either create an agency will you do this and your your one stop
will you do this and your your one stop
will you do this and your your one stop marketing shop for you specialize in one
marketing shop for you specialize in one
marketing shop for you specialize in one thing and become the best in the world
thing and become the best in the world
thing and become the best in the world of that and people know you as hey you
of that and people know you as hey you
of that and people know you as hey you know you want to get this then you gotta
know you want to get this then you gotta
know you want to get this then you gotta call lori from new york city’s if you
call lori from new york city’s if you
call lori from new york city’s if you love getting publicity for people and
love getting publicity for people and
love getting publicity for people and you do a great job as on and and you do
you do a great job as on and and you do
you do a great job as on and and you do that you know day in day out no problem
that you know day in day out no problem
that you know day in day out no problem you’re getting results for me well you
you’re getting results for me well you
you’re getting results for me well you could charge for that right there are PR
could charge for that right there are PR
could charge for that right there are PR agents and that’s what their role is to
agents and that’s what their role is to
agents and that’s what their role is to get publicity for their clients hmm i
get publicity for their clients hmm i
get publicity for their clients hmm i think it’s more figuring out what are
think it’s more figuring out what are
think it’s more figuring out what are these things view love doing the most
these things view love doing the most
these things view love doing the most and then focusing on a specific target
and then focusing on a specific target
and then focusing on a specific target market i got all those things what do
market i got all those things what do
market i got all those things what do you what do you most packed in the bed
you what do you most packed in the bed
you what do you most packed in the bed yeah I’m most passionate I mean I do get
yeah I’m most passionate I mean I do get
yeah I’m most passionate I mean I do get a lot of publicity for people i started
a lot of publicity for people i started
a lot of publicity for people i started the TV site because blog my TV because I
the TV site because blog my TV because I
the TV site because blog my TV because I got tired of people telling me to throw
got tired of people telling me to throw
got tired of people telling me to throw out my TV I’d go to see like Gary
out my TV I’d go to see like Gary
out my TV I’d go to see like Gary Vaynerchuk speak and you know he’d be
Vaynerchuk speak and you know he’d be
Vaynerchuk speak and you know he’d be like your television you’re wasting your
like your television you’re wasting your
like your television you’re wasting your time and I was like the one person who
time and I was like the one person who
time and I was like the one person who likes my TV better than my computer so
likes my TV better than my computer so
likes my TV better than my computer so you talking about like so you’ve had
you talking about like so you’ve had
you talking about like so you’ve had some successes how were your fashion
some successes how were your fashion
some successes how were your fashion event okay so getting publicity for
event okay so getting publicity for
event okay so getting publicity for people so why not create a business
people so why not create a business
people so why not create a business around that um I’m usually the one on
around that um I’m usually the one on
around that um I’m usually the one on the other side of it I I don’t know how
the other side of it I I don’t know how
the other side of it I I don’t know how to start like I have done to bliss be
to start like I have done to bliss be
to start like I have done to bliss be four people in the subscription box
four people in the subscription box
four people in the subscription box arena and I’m mostly the one who’s
arena and I’m mostly the one who’s
arena and I’m mostly the one who’s writing about other key I don’t know how
writing about other key I don’t know how
writing about other key I don’t know how to get the claims i guess that’s that’s
to get the claims i guess that’s that’s
to get the claims i guess that’s that’s the thing i don’t know how to get paid
the thing i don’t know how to get paid
the thing i don’t know how to get paid clients I know how to write um um write
clients I know how to write um um write
clients I know how to write um um write bringing but I don’t know how to like
bringing but I don’t know how to like
bringing but I don’t know how to like ask for money or get people to pay me
ask for money or get people to pay me
ask for money or get people to pay me more
more
more right well first you have to create a
right well first you have to create a
right well first you have to create a package right so what do i get if i so
package right so what do i get if i so
package right so what do i get if i so need you in the PR business right here
need you in the PR business right here
need you in the PR business right here is a monthly retainer so i’m paying you
is a monthly retainer so i’m paying you
is a monthly retainer so i’m paying you a thousand bucks two thousand bucks five
a thousand bucks two thousand bucks five
a thousand bucks two thousand bucks five thousand bucks a month whatever it is
thousand bucks a month whatever it is
thousand bucks a month whatever it is you to go out and promote me so what do
you to go out and promote me so what do
you to go out and promote me so what do i get for my five thousand dollars a
i get for my five thousand dollars a
i get for my five thousand dollars a month what are you going to do for me
month what are you going to do for me
month what are you going to do for me right so you can write articles you can
right so you can write articles you can
right so you can write articles you can try to line up interviews you can
try to line up interviews you can
try to line up interviews you can interview me on your own media so your
interview me on your own media so your
interview me on your own media so your own websites and all that stuff but it’s
own websites and all that stuff but it’s
own websites and all that stuff but it’s putting together a package for me that I
putting together a package for me that I
putting together a package for me that I can say yeah I’m nothing coming
can say yeah I’m nothing coming
can say yeah I’m nothing coming celebrity I’m a musician I want to get
celebrity I’m a musician I want to get
celebrity I’m a musician I want to get out there I’m a speaker and I’m you know
out there I’m a speaker and I’m you know
out there I’m a speaker and I’m you know you look at this very speaker speaker
you look at this very speaker speaker
you look at this very speaker speaker houses you can look at any of those guys
houses you can look at any of those guys
houses you can look at any of those guys today I want to help promote you to get
today I want to help promote you to get
today I want to help promote you to get more business if you got to give me a
more business if you got to give me a
more business if you got to give me a package and you can find all the stuff
package and you can find all the stuff
package and you can find all the stuff that you’ve been doing and say you know
that you’ve been doing and say you know
that you’ve been doing and say you know we’re going to help you with your SEO
we’re going to help you with your SEO
we’re going to help you with your SEO and we’re going to help you giving the
and we’re going to help you giving the
and we’re going to help you giving the media and we’re going to write our own
media and we’re going to write our own
media and we’re going to write our own content about you you can be on our own
content about you you can be on our own
content about you you can be on our own media properties and I’m going to work
media properties and I’m going to work
media properties and I’m going to work to get you another media or no other
to get you another media or no other
to get you another media or no other interviews I’m going to get you TV show
interviews I’m going to get you TV show
interviews I’m going to get you TV show Neil whatever it is that you are going
Neil whatever it is that you are going
Neil whatever it is that you are going to work on whatever you’re good at
to work on whatever you’re good at
to work on whatever you’re good at whatever you love doing and put that
whatever you love doing and put that
whatever you love doing and put that into a package and say this is going to
into a package and say this is going to
into a package and say this is going to cost you two thousand a month five
cost you two thousand a month five
cost you two thousand a month five thousand month whatever it is it has to
thousand month whatever it is it has to
thousand month whatever it is it has to be clear it makes that clear then it’s
be clear it makes that clear then it’s
be clear it makes that clear then it’s easier for me to sign up does that make
easier for me to sign up does that make
easier for me to sign up does that make sense yes that makes sense said is I
sense yes that makes sense said is I
sense yes that makes sense said is I mean a package of what people tell me
mean a package of what people tell me
mean a package of what people tell me when I was doing the subscription box
when I was doing the subscription box
when I was doing the subscription box you know consulting and people ask what
you know consulting and people ask what
you know consulting and people ask what i charge and I end up doing like
i charge and I end up doing like
i charge and I end up doing like everything writing and fixing my water
everything writing and fixing my water
everything writing and fixing my water fate and everything it’s got a great
fate and everything it’s got a great
fate and everything it’s got a great clear when I visit your site we’ve got
clear when I visit your site we’ve got
clear when I visit your site we’ve got to go go to the commercial break but if
to go go to the commercial break but if
to go go to the commercial break but if you want to email me when you create
you want to email me when you create
you want to email me when you create your package i’ll be happy to check it
your package i’ll be happy to check it
your package i’ll be happy to check it out and give you some feedback okay Lori
out and give you some feedback okay Lori
out and give you some feedback okay Lori okay I appreciate it thank all those
okay I appreciate it thank all those
okay I appreciate it thank all those welcome back to the Evan Carmichael show
welcome back to the Evan Carmichael show
welcome back to the Evan Carmichael show I believe in entrepreneurs and this show
I believe in entrepreneurs and this show
I believe in entrepreneurs and this show is all about making your success today
is all about making your success today
is all about making your success today we’re talking about telling your stories
we’re talking about telling your stories
we’re talking about telling your stories about making a personal connection to
about making a personal connection to
about making a personal connection to people if people feel like you are
people if people feel like you are
people if people feel like you are action about what you’re doing and they
action about what you’re doing and they
action about what you’re doing and they understand why you got into this
understand why you got into this
understand why you got into this business they’re much more likely to buy
business they’re much more likely to buy
business they’re much more likely to buy from you to what I do business with you
from you to what I do business with you
from you to what I do business with you to one
to one
to one four people on cheese now one of the
four people on cheese now one of the
four people on cheese now one of the biggest things that I get back from
biggest things that I get back from
biggest things that I get back from people when I started saying this is you
people when I started saying this is you
people when I started saying this is you know Evan this isn’t about me it’s not
know Evan this isn’t about me it’s not
know Evan this isn’t about me it’s not about myself I don’t have this huge ego
about myself I don’t have this huge ego
about myself I don’t have this huge ego I don’t need to be in the spotlight is
I don’t need to be in the spotlight is
I don’t need to be in the spotlight is about the customer is about providing
about the customer is about providing
about the customer is about providing that was great service it’s about
that was great service it’s about
that was great service it’s about offering a great product to them and
offering a great product to them and
offering a great product to them and it’s true and it’s not about an eagle
it’s true and it’s not about an eagle
it’s true and it’s not about an eagle place for you right it’s not about
place for you right it’s not about
place for you right it’s not about building up and saying how great of a
building up and saying how great of a
building up and saying how great of a person you are okay because people can
person you are okay because people can
person you are okay because people can see through that is this big eagle
see through that is this big eagle
see through that is this big eagle maniac and that’s what you’re just
maniac and that’s what you’re just
maniac and that’s what you’re just sharing all over the place where look at
sharing all over the place where look at
sharing all over the place where look at me look out where I am people can see
me look out where I am people can see
me look out where I am people can see through that and you’re not going to
through that and you’re not going to
through that and you’re not going to connect with people the key is the
connect with people the key is the
connect with people the key is the approach if you’re humble if you’re
approach if you’re humble if you’re
approach if you’re humble if you’re honest if you’re passionate then that’s
honest if you’re passionate then that’s
honest if you’re passionate then that’s the story that you want to share I want
the story that you want to share I want
the story that you want to share I want to know why you’re so excited about this
to know why you’re so excited about this
to know why you’re so excited about this business what it means to you because if
business what it means to you because if
business what it means to you because if I can feel what it means to you what is
I can feel what it means to you what is
I can feel what it means to you what is so important to you that I’m much more
so important to you that I’m much more
so important to you that I’m much more likely to pick you over everybody else
likely to pick you over everybody else
likely to pick you over everybody else so here is the store when I was first
so here is the store when I was first
so here is the store when I was first starting up I have a software company
starting up I have a software company
starting up I have a software company and I was in University and you know 19
and I was in University and you know 19
and I was in University and you know 19 years old and growing up I just wanted
years old and growing up I just wanted
years old and growing up I just wanted to be a banker look at my high school
to be a banker look at my high school
to be a banker look at my high school yearbook is I want to be a bank girl huh
yearbook is I want to be a bank girl huh
yearbook is I want to be a bank girl huh 10 years are going to be a BP at a bank
10 years are going to be a BP at a bank
10 years are going to be a BP at a bank and I got University and I met up with
and I got University and I met up with
and I got University and I met up with two friends and they had started this
two friends and they had started this
two friends and they had started this business in software and they needed
business in software and they needed
business in software and they needed help you know they had great product but
help you know they had great product but
help you know they had great product but they didn’t they didn’t know how to sell
they didn’t they didn’t know how to sell
they didn’t they didn’t know how to sell it and I don’t know anything about
it and I don’t know anything about
it and I don’t know anything about science I know anything about computers
science I know anything about computers
science I know anything about computers and I joined to be the COO and I was out
and I joined to be the COO and I was out
and I joined to be the COO and I was out there development partnerships and
there development partnerships and
there development partnerships and getting media and trying to you know
getting media and trying to you know
getting media and trying to you know build this thing up and it was really
build this thing up and it was really
build this thing up and it was really hard you know I was making three hundred
hard you know I was making three hundred
hard you know I was making three hundred dollars a month on this three hundred
dollars a month on this three hundred
dollars a month on this three hundred dollars a month i was eating beans every
dollars a month i was eating beans every
dollars a month i was eating beans every day for lunch because i couldn’t afford
day for lunch because i couldn’t afford
day for lunch because i couldn’t afford anything else if we made any kind of
anything else if we made any kind of
anything else if we made any kind of sale we want to celebrate we’ll go to
sale we want to celebrate we’ll go to
sale we want to celebrate we’ll go to McDonald’s and get french fries that was
McDonald’s and get french fries that was
McDonald’s and get french fries that was our celebration so when you talk about
our celebration so when you talk about
our celebration so when you talk about how hard it is to write a business I
how hard it is to write a business I
how hard it is to write a business I said
said
said so I was there and telling your story
so I was there and telling your story
so I was there and telling your story like this is an easy way for people to
like this is an easy way for people to
like this is an easy way for people to connect with you migrate came when you
connect with you migrate came when you
connect with you migrate came when you know it’s graduating University and I
know it’s graduating University and I
know it’s graduating University and I had opportunities to work at McKinsey
had opportunities to work at McKinsey
had opportunities to work at McKinsey Consulting and merrill lynch and only a
Consulting and merrill lynch and only a
Consulting and merrill lynch and only a couple years ago that would have been my
couple years ago that would have been my
couple years ago that would have been my ideal job you know wow I can’t hear it
ideal job you know wow I can’t hear it
ideal job you know wow I can’t hear it is i want to be a banker here’s my
is i want to be a banker here’s my
is i want to be a banker here’s my chance II need 100k starting salary
chance II need 100k starting salary
chance II need 100k starting salary traveling around the world they flew me
traveling around the world they flew me
traveling around the world they flew me to New York and put me up on the wall
to New York and put me up on the wall
to New York and put me up on the wall before story ahs to go through the
before story ahs to go through the
before story ahs to go through the process and something inside of me felt
process and something inside of me felt
process and something inside of me felt like you know I want to give I want to
like you know I want to give I want to
like you know I want to give I want to give my business a try I want to you
give my business a try I want to you
give my business a try I want to you know it didn’t make any sense 80 to 100
know it didn’t make any sense 80 to 100
know it didn’t make any sense 80 to 100 thousand dollars starting salaries and
thousand dollars starting salaries and
thousand dollars starting salaries and that or do my business where i was
that or do my business where i was
that or do my business where i was making 300 bucks a month how does that
making 300 bucks a month how does that
making 300 bucks a month how does that make any sense it did you know my friend
make any sense it did you know my friend
make any sense it did you know my friend saddle was crazy think they were the
saddle was crazy think they were the
saddle was crazy think they were the keys to those jobs that i was going that
keys to those jobs that i was going that
keys to those jobs that i was going that I got opportunities for it and you know
I got opportunities for it and you know
I got opportunities for it and you know what I didn’t want to live my life in
what I didn’t want to live my life in
what I didn’t want to live my life in regret I thought you know what those
regret I thought you know what those
regret I thought you know what those jobs will always be there could take a
jobs will always be there could take a
jobs will always be there could take a year off instead of traveling with some
year off instead of traveling with some
year off instead of traveling with some of my friends were I’ll take a year and
of my friends were I’ll take a year and
of my friends were I’ll take a year and put it into my business because I don’t
put it into my business because I don’t
put it into my business because I don’t want to look back when I’m 70 look back
want to look back when I’m 70 look back
want to look back when I’m 70 look back on my life and and regret that you know
on my life and and regret that you know
on my life and and regret that you know I didn’t take that shot and so I stuck
I didn’t take that shot and so I stuck
I didn’t take that shot and so I stuck with my business and the turning point
with my business and the turning point
with my business and the turning point came when I realized you know I was
came when I realized you know I was
came when I realized you know I was trying to come with everything myself
trying to come with everything myself
trying to come with everything myself and I realize you know i’m at the first
and I realize you know i’m at the first
and I realize you know i’m at the first guy to try to sell software before and I
guy to try to sell software before and I
guy to try to sell software before and I looked at Microsoft and looked at how
looked at Microsoft and looked at how
looked at Microsoft and looked at how they how they close their deals how they
they how they close their deals how they
they how they close their deals how they went from 0 to 1 million you know how
went from 0 to 1 million you know how
went from 0 to 1 million you know how they make it extra million dollars now
they make it extra million dollars now
they make it extra million dollars now is not interesting for me but do it or
is not interesting for me but do it or
is not interesting for me but do it or one I want to do that that’s what I want
one I want to do that that’s what I want
one I want to do that that’s what I want to do and this isn’t partnerships and
to do and this isn’t partnerships and
to do and this isn’t partnerships and after struggling and after telling my
after struggling and after telling my
after struggling and after telling my partner that I quit and crying and
partner that I quit and crying and
partner that I quit and crying and feeling so low on myself for feeling
feeling so low on myself for feeling
feeling so low on myself for feeling like I should be able to get way better
like I should be able to get way better
like I should be able to get way better results that I’m getting you know I’m a
results that I’m getting you know I’m a
results that I’m getting you know I’m a I was a smart person I’m working hard
I was a smart person I’m working hard
I was a smart person I’m working hard i’m not slacking off my trying to rip
i’m not slacking off my trying to rip
i’m not slacking off my trying to rip people off and i’m i’m not seeing
people off and i’m i’m not seeing
people off and i’m i’m not seeing results what do I have to do to get
results what do I have to do to get
results what do I have to do to get results
and by looking on Microsoft and model in
and by looking on Microsoft and model in their success expose my first
their success expose my first
their success expose my first partnership feel the distribution
partnership feel the distribution
partnership feel the distribution agreement for 13 and a half thousand
agreement for 13 and a half thousand
agreement for 13 and a half thousand dollars now that may not seem like a lot
dollars now that may not seem like a lot
dollars now that may not seem like a lot of money to you but to me that was that
of money to you but to me that was that
of money to you but to me that was that was huge I make it even two bucks a
was huge I make it even two bucks a
was huge I make it even two bucks a month use a 13 a half thousand dollar
month use a 13 a half thousand dollar
month use a 13 a half thousand dollar deal that was awesome i was on top of
deal that was awesome i was on top of
deal that was awesome i was on top of the world i went out and celebrated with
the world i went out and celebrated with
the world i went out and celebrated with more than just french fries I no one did
more than just french fries I no one did
more than just french fries I no one did it again and again and again and landed
it again and again and again and landed
it again and again and again and landed big deals with johnson Johnson and NASA
big deals with johnson Johnson and NASA
big deals with johnson Johnson and NASA and got us into media and within a
and got us into media and within a
and got us into media and within a couple years had sold the business we
couple years had sold the business we
couple years had sold the business we got so much attention that we got
got so much attention that we got
got so much attention that we got acquired and my two business partners
acquired and my two business partners
acquired and my two business partners moved to California with the deal and I
moved to California with the deal and I
moved to California with the deal and I stayed here and then started my new
stayed here and then started my new
stayed here and then started my new business so that’s how I got started you
business so that’s how I got started you
business so that’s how I got started you know those are some of my fears I was
know those are some of my fears I was
know those are some of my fears I was worried that I wasn’t going to work out
worried that I wasn’t going to work out
worried that I wasn’t going to work out and I trusted in my gut that I didn’t
and I trusted in my gut that I didn’t
and I trusted in my gut that I didn’t want to live with regret for the rest of
want to live with regret for the rest of
want to live with regret for the rest of my life and it’s funny that now some of
my life and it’s funny that now some of
my life and it’s funny that now some of my friends come back and they took those
my friends come back and they took those
my friends come back and they took those banking jobs and if the oven can we meet
banking jobs and if the oven can we meet
banking jobs and if the oven can we meet up for coffee and we’d go out and
up for coffee and we’d go out and
up for coffee and we’d go out and they’re like you know Evan I hate my job
they’re like you know Evan I hate my job
they’re like you know Evan I hate my job I’m thinking of starting my own business
I’m thinking of starting my own business
I’m thinking of starting my own business when I don’t have a lifestyle and and of
when I don’t have a lifestyle and and of
when I don’t have a lifestyle and and of course whatever to help them but it
course whatever to help them but it
course whatever to help them but it makes me feel like wow I’m so glad I did
makes me feel like wow I’m so glad I did
makes me feel like wow I’m so glad I did that decision instead instead of kicking
that decision instead instead of kicking
that decision instead instead of kicking that job so you have to tell your story
that job so you have to tell your story
that job so you have to tell your story you know when i get up in front of a
you know when i get up in front of a
you know when i get up in front of a room of entrepreneurs and I shared that
room of entrepreneurs and I shared that
room of entrepreneurs and I shared that story it makes him connect to me better
story it makes him connect to me better
story it makes him connect to me better than much is this you know dude
than much is this you know dude
than much is this you know dude successful entrepreneur and you know
successful entrepreneur and you know
successful entrepreneur and you know what I think doesn’t apply to you if you
what I think doesn’t apply to you if you
what I think doesn’t apply to you if you just start enough I was there yeah I was
just start enough I was there yeah I was
just start enough I was there yeah I was struggling I was making the three
struggling I was making the three
struggling I was making the three hundred dollars a month I know what it’s
hundred dollars a month I know what it’s
hundred dollars a month I know what it’s like it wasn’t that long ago a sauce and
like it wasn’t that long ago a sauce and
like it wasn’t that long ago a sauce and I cried a nice told my partner I quit
I cried a nice told my partner I quit
I cried a nice told my partner I quit and I was ready to go and get a job but
and I was ready to go and get a job but
and I was ready to go and get a job but something kept me in it and so all the
something kept me in it and so all the
something kept me in it and so all the advice that I share with you guys that’s
advice that I share with you guys that’s
advice that I share with you guys that’s where it comes from and so I want you to
where it comes from and so I want you to
where it comes from and so I want you to learn to share your story it makes it
learn to share your story it makes it
learn to share your story it makes it way more forces took me you know a
way more forces took me you know a
way more forces took me you know a decade to really learn the power of
decade to really learn the power of
decade to really learn the power of telling your story I wouldn’t be so much
telling your story I wouldn’t be so much
telling your story I wouldn’t be so much more further
more further
more further if I started earlier so I want that for
if I started earlier so I want that for
if I started earlier so I want that for you tell your story tell me why you
you tell your story tell me why you
you tell your story tell me why you started this make it important make it
started this make it important make it
started this make it important make it passionate make me connect to you and
passionate make me connect to you and
passionate make me connect to you and I’m going to buy from you I’m going to
I’m going to buy from you I’m going to
I’m going to buy from you I’m going to tell my friends about you I’m going to
tell my friends about you I’m going to
tell my friends about you I’m going to be a loyal customer I’m going to love
be a loyal customer I’m going to love
be a loyal customer I’m going to love and keep going back that wraps up
and keep going back that wraps up
and keep going back that wraps up another show I want to thank my
another show I want to thank my
another show I want to thank my producers daniela awesome for show Josh
producers daniela awesome for show Josh
producers daniela awesome for show Josh as usual you rock I’m back in two weeks
as usual you rock I’m back in two weeks
as usual you rock I’m back in two weeks in the meantime keep believing stay
in the meantime keep believing stay
in the meantime keep believing stay strong and I will see you soon
”
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