hello and welcome to the Evan Carmichael show i am your host up in carmichael I
show i am your host up in carmichael I
show i am your host up in carmichael I believe in entrepreneurs and I am on a
believe in entrepreneurs and I am on a
believe in entrepreneurs and I am on a mission to help you believe I want you
mission to help you believe I want you
mission to help you believe I want you to believe that what you’re doing is
to believe that what you’re doing is
to believe that what you’re doing is right that you’re following your passion
right that you’re following your passion
right that you’re following your passion that you’re doing this to the right
that you’re doing this to the right
that you’re doing this to the right reason not just trying to make a lot of
reason not just trying to make a lot of
reason not just trying to make a lot of money I want you to believe that you can
money I want you to believe that you can
money I want you to believe that you can do it to have the confidence to know
do it to have the confidence to know
do it to have the confidence to know that you have the mindsets of vision the
that you have the mindsets of vision the
that you have the mindsets of vision the ability to execute that you can make
ability to execute that you can make
ability to execute that you can make your dreams happen and I want you to
your dreams happen and I want you to
your dreams happen and I want you to believe that little workout to have the
believe that little workout to have the
believe that little workout to have the conviction to follow through the first
conviction to follow through the first
conviction to follow through the first severe that that if you keep going your
severe that that if you keep going your
severe that that if you keep going your dream will come true and I know it’s
dream will come true and I know it’s
dream will come true and I know it’s hard I know it’s hard I know you may you
hard I know it’s hard I know you may you
hard I know it’s hard I know you may you may think you know I don’t have the
may think you know I don’t have the
may think you know I don’t have the money to make the time I don’t have the
money to make the time I don’t have the
money to make the time I don’t have the contacts I don’t have anybody in my
contacts I don’t have anybody in my
contacts I don’t have anybody in my family to support me up nobody around me
family to support me up nobody around me
family to support me up nobody around me does gonna be successful you may think
does gonna be successful you may think
does gonna be successful you may think that you know I’ve been trying and then
that you know I’ve been trying and then
that you know I’ve been trying and then I’ve been trying to get this thing to go
I’ve been trying to get this thing to go
I’ve been trying to get this thing to go I’ve been putting myself into this and
I’ve been putting myself into this and
I’ve been putting myself into this and it’s not working i’m not seeing momentum
it’s not working i’m not seeing momentum
it’s not working i’m not seeing momentum marketing growth I’ve hit plateau when I
marketing growth I’ve hit plateau when I
marketing growth I’ve hit plateau when I can’t buck through you know what is it
can’t buck through you know what is it
can’t buck through you know what is it my turn when is it my turn if that’s you
my turn when is it my turn if that’s you
my turn when is it my turn if that’s you then this show what’s for you I want to
then this show what’s for you I want to
then this show what’s for you I want to help you because I was there and I know
help you because I was there and I know
help you because I was there and I know a lot of times small but powerful
a lot of times small but powerful
a lot of times small but powerful changes can make the difference between
changes can make the difference between
changes can make the difference between being successful and not hitting your
being successful and not hitting your
being successful and not hitting your dream
dream
dream today’s show is all about social media
today’s show is all about social media
today’s show is all about social media success in an upcoming edition of Forbes
success in an upcoming edition of Forbes
success in an upcoming edition of Forbes I’m going to be featured as one of the
I’m going to be featured as one of the
I’m going to be featured as one of the top 40 social media marketers online and
top 40 social media marketers online and
top 40 social media marketers online and they asked me a bunch of questions and I
they asked me a bunch of questions and I
they asked me a bunch of questions and I don’t know how much it’s going to make
don’t know how much it’s going to make
don’t know how much it’s going to make it into the magazine I have some pretty
it into the magazine I have some pretty
it into the magazine I have some pretty controversial views that a lot of people
controversial views that a lot of people
controversial views that a lot of people don’t agree with but it’s led to a lot
don’t agree with but it’s led to a lot
don’t agree with but it’s led to a lot of success on social media and so I want
of success on social media and so I want
of success on social media and so I want to share that with you guys today
to share that with you guys today
to share that with you guys today because a lot of entrepreneurs are
because a lot of entrepreneurs are
because a lot of entrepreneurs are trying to figure out how do I make
trying to figure out how do I make
trying to figure out how do I make social work for me because I’m just
social work for me because I’m just
social work for me because I’m just wasting my time on this thing I’m not
wasting my time on this thing I’m not
wasting my time on this thing I’m not going to end the results and you know my
going to end the results and you know my
going to end the results and you know my time is important I have a million
time is important I have a million
time is important I have a million things to do I want just blow time away
things to do I want just blow time away
things to do I want just blow time away sitting there on the social networks how
sitting there on the social networks how
sitting there on the social networks how do i fix this so that’s what this show
do i fix this so that’s what this show
do i fix this so that’s what this show is all about let’s get start let’s kick
is all about let’s get start let’s kick
is all about let’s get start let’s kick it off the first question I got asked by
it off the first question I got asked by
it off the first question I got asked by Forbes is can you give any specific
Forbes is can you give any specific
Forbes is can you give any specific strategies tips examples of how to use
strategies tips examples of how to use
strategies tips examples of how to use social media to generate leads and this
social media to generate leads and this
social media to generate leads and this is one of the most common questions that
is one of the most common questions that
is one of the most common questions that I get out how do I get leads some social
I get out how do I get leads some social
I get out how do I get leads some social media right how do I put stuff out there
media right how do I put stuff out there
media right how do I put stuff out there that people pay attention to and then
that people pay attention to and then
that people pay attention to and then end up buying for me this is really
end up buying for me this is really
end up buying for me this is really important okay the most important rule
important okay the most important rule
important okay the most important rule in social media is that you need to
in social media is that you need to
in social media is that you need to stand for something you should care
stand for something you should care
stand for something you should care about what you’re sharing if it wasn’t
about what you’re sharing if it wasn’t
about what you’re sharing if it wasn’t you or your company making whatever
you or your company making whatever
you or your company making whatever you’re putting out whatever you’re
you’re putting out whatever you’re
you’re putting out whatever you’re tweeting whatever you’re putting on
tweeting whatever you’re putting on
tweeting whatever you’re putting on facebook if you wasn’t you puttin it up
facebook if you wasn’t you puttin it up
facebook if you wasn’t you puttin it up would you actually want to share it
would you actually want to share it
would you actually want to share it that’s the test is probably not look at
that’s the test is probably not look at
that’s the test is probably not look at what you’re posting is coupon codes
what you’re posting is coupon codes
what you’re posting is coupon codes you’re broadcasting you’re saying here’s
you’re broadcasting you’re saying here’s
you’re broadcasting you’re saying here’s the link to my latest blog post nobody
the link to my latest blog post nobody
the link to my latest blog post nobody cares about that stuff it doesn’t make
cares about that stuff it doesn’t make
cares about that stuff it doesn’t make me feel anything your content is boring
me feel anything your content is boring
me feel anything your content is boring and you know what welcome to the club
and you know what welcome to the club
and you know what welcome to the club most companies content is born most
most companies content is born most
most companies content is born most people content is born but if you pose
people content is born but if you pose
people content is born but if you pose boring stuff you won’t get results
boring stuff you won’t get results
boring stuff you won’t get results that’s why you’re not getting any people
that’s why you’re not getting any people
that’s why you’re not getting any people calling you and following you and buying
calling you and following you and buying
calling you and following you and buying your stock because your stuff is born
your stock because your stuff is born
your stock because your stuff is born makes me feel something with each post
makes me feel something with each post
makes me feel something with each post you should feel proud you should feel
you should feel proud you should feel
you should feel proud you should feel proud and get excited by the content
proud and get excited by the content
proud and get excited by the content that you’re creating and sharing if
that you’re creating and sharing if
that you’re creating and sharing if you’re not proud and excited with every
you’re not proud and excited with every
you’re not proud and excited with every tweet you put up then it’s not going to
tweet you put up then it’s not going to
tweet you put up then it’s not going to work stop it start over
work stop it start over
work stop it start over you can get a great ROI from social
you can get a great ROI from social
you can get a great ROI from social media but you have to know how to use it
media but you have to know how to use it
media but you have to know how to use it you’ve got to inject feeling into it a
you’ve got to inject feeling into it a
you’ve got to inject feeling into it a lot of people look at social media and
lot of people look at social media and
lot of people look at social media and they treat it like advertising right if
they treat it like advertising right if
they treat it like advertising right if you think about advertising see you have
you think about advertising see you have
you think about advertising see you have a cost-per-click can’t change you know
a cost-per-click can’t change you know
a cost-per-click can’t change you know that it’s my next amount of dollars
that it’s my next amount of dollars
that it’s my next amount of dollars you’ll get extra more people to see it
you’ll get extra more people to see it
you’ll get extra more people to see it why number people will click through
why number people will click through
why number people will click through your page and the number of people will
your page and the number of people will
your page and the number of people will buy right that’s a typical advertising
buy right that’s a typical advertising
buy right that’s a typical advertising model you know if you spend more you’ll
model you know if you spend more you’ll
model you know if you spend more you’ll get more it’s not that directly
get more it’s not that directly
get more it’s not that directly measurable in social you get results but
measurable in social you get results but
measurable in social you get results but you can’t say if I spent one more hour
you can’t say if I spent one more hour
you can’t say if I spent one more hour on Twitter I’m going to get X number new
on Twitter I’m going to get X number new
on Twitter I’m going to get X number new leads that’s not how it work it’s not
leads that’s not how it work it’s not
leads that’s not how it work it’s not like pulling a lever so stop treating it
like pulling a lever so stop treating it
like pulling a lever so stop treating it like advertising
like advertising
like advertising I’ve gotten tons of great results from
I’ve gotten tons of great results from
I’ve gotten tons of great results from social but I don’t know which one is let
social but I don’t know which one is let
social but I don’t know which one is let getting customers to me so I don’t know
getting customers to me so I don’t know
getting customers to me so I don’t know which YouTube video or which tweet or
which YouTube video or which tweet or
which YouTube video or which tweet or which facebook post is going to lend me
which facebook post is going to lend me
which facebook post is going to lend me a deal what I know that by creating
a deal what I know that by creating
a deal what I know that by creating content that I care about and I feel
content that I care about and I feel
content that I care about and I feel passion about I get results so here’s
passion about I get results so here’s
passion about I get results so here’s this was example a recent came back from
this was example a recent came back from
this was example a recent came back from speaking at a conference in Malaysia
speaking at a conference in Malaysia
speaking at a conference in Malaysia they flew me over they paid my speaking
they flew me over they paid my speaking
they flew me over they paid my speaking fee they gave me the LD the airfare
fee they gave me the LD the airfare
fee they gave me the LD the airfare hotel transportation to everything all
hotel transportation to everything all
hotel transportation to everything all expenses paid plus my speaking fees and
expenses paid plus my speaking fees and
expenses paid plus my speaking fees and when I got there like this is a great
when I got there like this is a great
when I got there like this is a great opportunity i made tons of great
opportunity i made tons of great
opportunity i made tons of great connection how do you guys find me
connection how do you guys find me
connection how do you guys find me and their answer when we saw your
and their answer when we saw your
and their answer when we saw your YouTube videos and had to have you come
YouTube videos and had to have you come
YouTube videos and had to have you come it was through social and this happens
it was through social and this happens
it was through social and this happens every day when you create great content
every day when you create great content
every day when you create great content that you’re passionate about this
that you’re passionate about this
that you’re passionate about this happens every single day this is the
happens every single day this is the
happens every single day this is the difference she’s going to look at the
difference she’s going to look at the
difference she’s going to look at the stuff you’re creating you have to start
stuff you’re creating you have to start
stuff you’re creating you have to start step ticket stuff I forget about social
step ticket stuff I forget about social
step ticket stuff I forget about social for a minute take it step back and think
for a minute take it step back and think
for a minute take it step back and think about what is my company stand for why
about what is my company stand for why
about what is my company stand for why did I start this business what greater
did I start this business what greater
did I start this business what greater purpose do I have here besides trying to
purpose do I have here besides trying to
purpose do I have here besides trying to make money what do I want the world to
make money what do I want the world to
make money what do I want the world to look like right this is important you’re
look like right this is important you’re
look like right this is important you’re doing this your reason you’re doing this
doing this your reason you’re doing this
doing this your reason you’re doing this to help people you make money by helping
to help people you make money by helping
to help people you make money by helping people and adding value how do you want
people and adding value how do you want
people and adding value how do you want to help people what kind of companies do
to help people what kind of companies do
to help people what kind of companies do you want to build what do you stand for
you want to build what do you stand for
you want to build what do you stand for when you figure that out
when you figure that out
when you figure that out then that’s your guiding beacon it’s
then that’s your guiding beacon it’s
then that’s your guiding beacon it’s your guiding light for everything that
your guiding light for everything that
your guiding light for everything that you do not just social but everything
you do not just social but everything
you do not just social but everything that you do I try to convince people to
that you do I try to convince people to
that you do I try to convince people to get down to one word take one word that
get down to one word take one word that
get down to one word take one word that makes your company come a lot what’s
makes your company come a lot what’s
makes your company come a lot what’s your one word biography so for me it’s
your one word biography so for me it’s
your one word biography so for me it’s believed and then when you have that one
believed and then when you have that one
believed and then when you have that one work it’s so easy to create social media
work it’s so easy to create social media
work it’s so easy to create social media campaigns it’s so easy to find
campaigns it’s so easy to find
campaigns it’s so easy to find everything out with your business if you
everything out with your business if you
everything out with your business if you look at the stuff on my Twitter account
look at the stuff on my Twitter account
look at the stuff on my Twitter account my facebook page my youtube video is all
my facebook page my youtube video is all
my facebook page my youtube video is all is about beliefs somehow but believe in
is about beliefs somehow but believe in
is about beliefs somehow but believe in the little guys believing in the
the little guys believing in the
the little guys believing in the entrepreneur you know we might share
entrepreneur you know we might share
entrepreneur you know we might share post about how a successful entrepreneur
post about how a successful entrepreneur
post about how a successful entrepreneur didn’t make it we know this was was
didn’t make it we know this was was
didn’t make it we know this was was looked down upon everybody said he’d
looked down upon everybody said he’d
looked down upon everybody said he’d never make it and ended up turning
never make it and ended up turning
never make it and ended up turning around talking about people like Marilyn
around talking about people like Marilyn
around talking about people like Marilyn Monroe who their first studio gigs that
Monroe who their first studio gigs that
Monroe who their first studio gigs that she got she got fired from because it
she got she got fired from because it
she got she got fired from because it said she wasn’t pretty enough to be an
said she wasn’t pretty enough to be an
said she wasn’t pretty enough to be an actress Marilyn Monroe wasn’t pretty
actress Marilyn Monroe wasn’t pretty
actress Marilyn Monroe wasn’t pretty enough to be an actress or you look at
enough to be an actress or you look at
enough to be an actress or you look at Oprah Winfrey who her first TV gig they
Oprah Winfrey who her first TV gig they
Oprah Winfrey who her first TV gig they fired her and they said you’re not fit
fired her and they said you’re not fit
fired her and they said you’re not fit for TV Oprah Winfrey not fit for TV
for TV Oprah Winfrey not fit for TV
for TV Oprah Winfrey not fit for TV right these are the kinds of things that
right these are the kinds of things that
right these are the kinds of things that I share they have meaning for me they
I share they have meaning for me they
I share they have meaning for me they get me excited I’m proud of what I put
get me excited I’m proud of what I put
get me excited I’m proud of what I put up there’s a lot of feeling in each one
up there’s a lot of feeling in each one
up there’s a lot of feeling in each one and as a result people share it people
and as a result people share it people
and as a result people share it people want to connect with me people want to
want to connect with me people want to
want to connect with me people want to subscribe and you don’t want to get on
subscribe and you don’t want to get on
subscribe and you don’t want to get on social and use it as a sales channel ok
social and use it as a sales channel ok
social and use it as a sales channel ok she’ll end up happening but social
she’ll end up happening but social
she’ll end up happening but social social media is about building
social media is about building
social media is about building relationships want people to say wow
relationships want people to say wow
relationships want people to say wow that Evan guy you share an important
that Evan guy you share an important
that Evan guy you share an important stuff I want to follow him and that
stuff I want to follow him and that
stuff I want to follow him and that people get to know you like you trust
people get to know you like you trust
people get to know you like you trust you to become more curious they want to
you to become more curious they want to
you to become more curious they want to know what you’re doing and then they can
know what you’re doing and then they can
know what you’re doing and then they can see all the products that you’re selling
see all the products that you’re selling
see all the products that you’re selling I sell a ton of product i sell i sell
I sell a ton of product i sell i sell
I sell a ton of product i sell i sell almost 40 different products of my
almost 40 different products of my
almost 40 different products of my website i sell webinars i sell
website i sell webinars i sell
website i sell webinars i sell advertising and sponsorship and major
advertising and sponsorship and major
advertising and sponsorship and major partnerships with big brands i sell
partnerships with big brands i sell
partnerships with big brands i sell workshop and i sell speaking engagements
workshop and i sell speaking engagements
workshop and i sell speaking engagements i sell lots of stuff i get a lot of
i sell lots of stuff i get a lot of
i sell lots of stuff i get a lot of leads through social but i never almost
leads through social but i never almost
leads through social but i never almost never in pitching my
never in pitching my
never in pitching my products through social you use social
products through social you use social
products through social you use social media as a way to gain attention as a
media as a way to gain attention as a
media as a way to gain attention as a way to spread a movement as a way to get
way to spread a movement as a way to get
way to spread a movement as a way to get people excited about what you’re doing
people excited about what you’re doing
people excited about what you’re doing and then as a result of that people
and then as a result of that people
and then as a result of that people become curious and you visit your
become curious and you visit your
become curious and you visit your website and see what you’re all about
website and see what you’re all about
website and see what you’re all about and then look at your product and
and then look at your product and
and then look at your product and services because you have to first let
services because you have to first let
services because you have to first let people know that you’re someone that
people know that you’re someone that
people know that you’re someone that cares that’s it children people that you
cares that’s it children people that you
cares that’s it children people that you care if you can do that then they’ll buy
care if you can do that then they’ll buy
care if you can do that then they’ll buy all your products or services so take a
all your products or services so take a
all your products or services so take a minute and think about what is your
minute and think about what is your
minute and think about what is your company’s stand for right what’s the one
company’s stand for right what’s the one
company’s stand for right what’s the one thing that you are accomplished in this
thing that you are accomplished in this
thing that you are accomplished in this world your mark the market you want to
world your mark the market you want to
world your mark the market you want to leave the dent if you want to put in the
leave the dent if you want to put in the
leave the dent if you want to put in the universe what is that what’s the one
universe what is that what’s the one
universe what is that what’s the one word and then start applying that to
word and then start applying that to
word and then start applying that to your social media campaign
your social media campaign
your social media campaign and look at is the stuff I’m sharing
and look at is the stuff I’m sharing
and look at is the stuff I’m sharing meaningful does that make me feel
meaningful does that make me feel
meaningful does that make me feel something now am i proud of this because
something now am i proud of this because
something now am i proud of this because every single post you need to be proud
every single post you need to be proud
every single post you need to be proud of it’s not then you got to start over
of it’s not then you got to start over
of it’s not then you got to start over and it’s definitely a focus on quality
and it’s definitely a focus on quality
and it’s definitely a focus on quality you gotta focus on quality don’t worry
you gotta focus on quality don’t worry
you gotta focus on quality don’t worry about posted a tweet every single day
about posted a tweet every single day
about posted a tweet every single day and says do one we can make it amazing
and says do one we can make it amazing
and says do one we can make it amazing make it the best what you’ve ever put on
make it the best what you’ve ever put on
make it the best what you’ve ever put on today we’re talking about social media
today we’re talking about social media
today we’re talking about social media success I’m also rose taking your calls
success I’m also rose taking your calls
success I’m also rose taking your calls and answering your questions I’m going
and answering your questions I’m going
and answering your questions I’m going to be featuring Forbes magazine as one
to be featuring Forbes magazine as one
to be featuring Forbes magazine as one of the top 40 social media marketers
of the top 40 social media marketers
of the top 40 social media marketers online and I was I what are your
online and I was I what are your
online and I was I what are your predictions for social media lead
predictions for social media lead
predictions for social media lead generation to the next 12 months where
generation to the next 12 months where
generation to the next 12 months where do you see things going you know it’s
do you see things going you know it’s
do you see things going you know it’s funny it’s getting noisier it’s getting
funny it’s getting noisier it’s getting
funny it’s getting noisier it’s getting noisier every single day more and more
noisier every single day more and more
noisier every single day more and more people are going to soldier more and
people are going to soldier more and
people are going to soldier more and more companies of exciting he needs to
more companies of exciting he needs to
more companies of exciting he needs to get on social we need to promote our
get on social we need to promote our
get on social we need to promote our conference we need to build our own
conference we need to build our own
conference we need to build our own movement going on here so it’s harder
movement going on here so it’s harder
movement going on here so it’s harder and harder the standard
and harder the standard
and harder the standard the opportunity here though is that most
the opportunity here though is that most
the opportunity here though is that most companies are just broadcasting and
companies are just broadcasting and
companies are just broadcasting and they’re already being tuned out there
they’re already being tuned out there
they’re already being tuned out there already not getting any result that’s
already not getting any result that’s
already not getting any result that’s why you’re not getting any shares or
why you’re not getting any shares or
why you’re not getting any shares or likes and comments and more and more
likes and comments and more and more
likes and comments and more and more companies are going to struggle the next
companies are going to struggle the next
companies are going to struggle the next to 12 months what’s my prediction that
to 12 months what’s my prediction that
to 12 months what’s my prediction that more and more companies are going to
more and more companies are going to
more and more companies are going to struggle to get an roi to get is more
struggle to get an roi to get is more
struggle to get an roi to get is more more people getting online you know
more people getting online you know
more people getting online you know you’re somebody’s facebook feed you go
you’re somebody’s facebook feed you go
you’re somebody’s facebook feed you go to your Facebook ok you have a news feed
to your Facebook ok you have a news feed
to your Facebook ok you have a news feed right your friends are showing up there
right your friends are showing up there
right your friends are showing up there may be a few other companies you’ve
may be a few other companies you’ve
may be a few other companies you’ve liked some of their stuff is showing up
liked some of their stuff is showing up
liked some of their stuff is showing up the guys are doing a good job but you
the guys are doing a good job but you
the guys are doing a good job but you don’t have any more time to spend on
don’t have any more time to spend on
don’t have any more time to spend on your news feed your new chickens and
your news feed your new chickens and
your news feed your new chickens and expanding right he’s find your X amount
expanding right he’s find your X amount
expanding right he’s find your X amount of time on Facebook that’s the amount of
of time on Facebook that’s the amount of
of time on Facebook that’s the amount of time you spent yet more and more
time you spent yet more and more
time you spent yet more and more companies are coming online trying to
companies are coming online trying to
companies are coming online trying to promote their stuff so now you’re in a
promote their stuff so now you’re in a
promote their stuff so now you’re in a much bigger competition is more than
much bigger competition is more than
much bigger competition is more than people trying to do this and again the
people trying to do this and again the
people trying to do this and again the way for you to stand out is your sub
way for you to stand out is your sub
way for you to stand out is your sub past the important has to be shareable
past the important has to be shareable
past the important has to be shareable actually something that people care
actually something that people care
actually something that people care about the people who come with the wrong
about the people who come with the wrong
about the people who come with the wrong mindset the wrong approach the people
mindset the wrong approach the people
mindset the wrong approach the people coming trying to just make it an
coming trying to just make it an
coming trying to just make it an advertisement play at broadcasting play
advertisement play at broadcasting play
advertisement play at broadcasting play they’ve already lost they’re not going
they’ve already lost they’re not going
they’ve already lost they’re not going to get results so don’t make that you
to get results so don’t make that you
to get results so don’t make that you make yourself and poured care about it
make yourself and poured care about it
make yourself and poured care about it that’s how you can stand out I want to
that’s how you can stand out I want to
that’s how you can stand out I want to get to the calls i have amber on the
get to the calls i have amber on the
get to the calls i have amber on the line every where are you from how can I
line every where are you from how can I
line every where are you from how can I help oh hi how are you thank you
help oh hi how are you thank you
help oh hi how are you thank you pleasure to speak to you this morning
pleasure to speak to you this morning
pleasure to speak to you this morning I’m actually from Connecticut and I have
I’m actually from Connecticut and I have
I’m actually from Connecticut and I have you know work at small flower business
you know work at small flower business
you know work at small flower business as I started about I’d say about 10
as I started about I’d say about 10
as I started about I’d say about 10 months ago okay revolution it yeah I
months ago okay revolution it yeah I
months ago okay revolution it yeah I should I like to expand it actually like
should I like to expand it actually like
should I like to expand it actually like you were talking about it and you’re
you were talking about it and you’re
you were talking about it and you’re like into the internet but you know I’m
like into the internet but you know I’m
like into the internet but you know I’m really unsure how to do that so I was
really unsure how to do that so I was
really unsure how to do that so I was wondering if you could help me out you
wondering if you could help me out you
wondering if you could help me out you know with some advice or you know give
know with some advice or you know give
know with some advice or you know give me some kind of roadmap you know is to
me some kind of roadmap you know is to
me some kind of roadmap you know is to you know how are you you know push out a
you know how are you you know push out a
you know how are you you know push out a little bit do you have to have a retail
little bit do you have to have a retail
little bit do you have to have a retail location no actually I shall my whole
location no actually I shall my whole
location no actually I shall my whole ass out of your house okay and what’s
ass out of your house okay and what’s
ass out of your house okay and what’s different about this flower shop well I
different about this flower shop well I
different about this flower shop well I have a lot of exciting flowers you know
have a lot of exciting flowers you know
have a lot of exciting flowers you know that Allah shop don’t carry so my
that Allah shop don’t carry so my
that Allah shop don’t carry so my varieties you know what I would say is a
varieties you know what I would say is a
varieties you know what I would say is a standout variety
standout variety
standout variety around they can it be a little upper end
around they can it be a little upper end
around they can it be a little upper end why are people buying your flowers well
why are people buying your flowers well
why are people buying your flowers well because they want something different
because they want something different
because they want something different you know like not the run-of-the-mill
you know like not the run-of-the-mill
you know like not the run-of-the-mill that by another night for special
that by another night for special
that by another night for special occasions we open parties you know
occasions we open parties you know
occasions we open parties you know things like that and how are people
things like that and how are people
things like that and how are people finding you right now mostly a word of
finding you right now mostly a word of
finding you right now mostly a word of mouth and also through some local
mouth and also through some local
mouth and also through some local advertising that I do okay and i thinkI
advertising that I do okay and i thinkI
advertising that I do okay and i thinkI being able do people come to your house
being able do people come to your house
being able do people come to your house to see the flowers or you go to them and
to see the flowers or you go to them and
to see the flowers or you go to them and show them pictures how does the process
show them pictures how does the process
show them pictures how does the process work well I thank you I work either way
work well I thank you I work either way
work well I thank you I work either way sometimes I’ll go out you know with a
sometimes I’ll go out you know with a
sometimes I’ll go out you know with a few shit like you know what samples made
few shit like you know what samples made
few shit like you know what samples made up or sometimes they’ll come to me but
up or sometimes they’ll come to me but
up or sometimes they’ll come to me but or you know I go out to them you know as
or you know I go out to them you know as
or you know I go out to them you know as a service yeah I’m wonder if that if
a service yeah I’m wonder if that if
a service yeah I’m wonder if that if that can be your value I you know that
that can be your value I you know that
that can be your value I you know that that you help consult with them and show
that you help consult with them and show
that you help consult with them and show them samples and work with them to come
them samples and work with them to come
them samples and work with them to come up with a plan no but I want to like it
up with a plan no but I want to like it
up with a plan no but I want to like it but I want to put that you know online
but I want to put that you know online
but I want to put that you know online how do I do that well no one’s your goal
how do I do that well no one’s your goal
how do I do that well no one’s your goal of one online right if you’re if you’re
of one online right if you’re if you’re
of one online right if you’re if you’re targeting corporate parties big event
targeting corporate parties big event
targeting corporate parties big event then it’s a different model than trying
then it’s a different model than trying
then it’s a different model than trying to sell to the you know the husband who
to sell to the you know the husband who
to sell to the you know the husband who just want to buy some flowers or his
just want to buy some flowers or his
just want to buy some flowers or his wife so who’s your target market who do
wife so who’s your target market who do
wife so who’s your target market who do you want to go out there well I still
you want to go out there well I still
you want to go out there well I still have to be good markets like what I was
have to be good markets like what I was
have to be good markets like what I was doing was taking pictures of some of the
doing was taking pictures of some of the
doing was taking pictures of some of the things that lets say I go out where and
things that lets say I go out where and
things that lets say I go out where and you know you you know instead of going
you know you you know instead of going
you know you you know instead of going out so much maybe putting them on a
out so much maybe putting them on a
out so much maybe putting them on a website it’s great to have an online
website it’s great to have an online
website it’s great to have an online president to be a source for you I’m
president to be a source for you I’m
president to be a source for you I’m assuming you don’t have any you know
assuming you don’t have any you know
assuming you don’t have any you know technology experience yourself but you
technology experience yourself but you
technology experience yourself but you have people in your family or anybody
have people in your family or anybody
have people in your family or anybody can think of who can help you with it um
can think of who can help you with it um
can think of who can help you with it um I do all right you know I was thinking I
I do all right you know I was thinking I
I do all right you know I was thinking I could even budget some money and fire
could even budget some money and fire
could even budget some money and fire somebody not just on a temporary basis
somebody not just on a temporary basis
somebody not just on a temporary basis nobody could get it going what i would
nobody could get it going what i would
nobody could get it going what i would do is think about you want to get it
do is think about you want to get it
do is think about you want to get it right as much as you can the first time
right as much as you can the first time
right as much as you can the first time right you want to keep having to spend
right you want to keep having to spend
right you want to keep having to spend way too high
way too high
way too high somebody over and over and over and over
somebody over and over and over and over
somebody over and over and over and over again so I got to think about what is
again so I got to think about what is
again so I got to think about what is the unique values that you bring and who
the unique values that you bring and who
the unique values that you bring and who is his website cater shoot so your
is his website cater shoot so your
is his website cater shoot so your unique value is going to be that you’re
unique value is going to be that you’re
unique value is going to be that you’re different that you have a dog flower and
different that you have a dog flower and
different that you have a dog flower and that you you know have this extra
that you you know have this extra
that you you know have this extra service when you work with them to
service when you work with them to
service when you work with them to create their events of fantastic event
create their events of fantastic event
create their events of fantastic event that’s great and if you’re you know if
that’s great and if you’re you know if
that’s great and if you’re you know if your market is going to be corporate
your market is going to be corporate
your market is going to be corporate parties then you have a framework to
parties then you have a framework to
parties then you have a framework to start a website around because if you
start a website around because if you
start a website around because if you keep changing it and you have to go back
keep changing it and you have to go back
keep changing it and you have to go back and front another thousand-dollar
and front another thousand-dollar
and front another thousand-dollar another thousand dollars to update it
another thousand dollars to update it
another thousand dollars to update it each time to add all these new things in
each time to add all these new things in
each time to add all these new things in so if we get item up right you want to
so if we get item up right you want to
so if we get item up right you want to figure that out and you’ve already got a
figure that out and you’ve already got a
figure that out and you’ve already got a got it going so just add a little more
got it going so just add a little more
got it going so just add a little more clarity to it when you’re adding a new
clarity to it when you’re adding a new
clarity to it when you’re adding a new website one of my favorite platform was
website one of my favorite platform was
website one of my favorite platform was called WordPress I don’t know if you’ve
called WordPress I don’t know if you’ve
called WordPress I don’t know if you’ve heard of it or not but it is barely
heard of it or not but it is barely
heard of it or not but it is barely noticeable it’s called WordPress so Oh
noticeable it’s called WordPress so Oh
noticeable it’s called WordPress so Oh what I would recommend you find somebody
what I would recommend you find somebody
what I would recommend you find somebody who can help you with WordPress you can
who can help you with WordPress you can
who can help you with WordPress you can even go check this out typing can go
even go check this out typing can go
even go check this out typing can go into Google i’m typing wordpress
into Google i’m typing wordpress
into Google i’m typing wordpress template and there’s a bunch of them
template and there’s a bunch of them
template and there’s a bunch of them that are free and a bunch of them that
that are free and a bunch of them that
that are free and a bunch of them that are paid but there are some that around
are paid but there are some that around
are paid but there are some that around flower shops as well so you don’t have
flower shops as well so you don’t have
flower shops as well so you don’t have to spend as much work with designing and
to spend as much work with designing and
to spend as much work with designing and updating it and the great thing about
updating it and the great thing about
updating it and the great thing about wordpress is once its installed you need
wordpress is once its installed you need
wordpress is once its installed you need to have somebody help you install it but
to have somebody help you install it but
to have somebody help you install it but once its installed you can do all the
once its installed you can do all the
once its installed you can do all the editing and updating yourself it’s like
editing and updating yourself it’s like
editing and updating yourself it’s like using a word document you can use word
using a word document you can use word
using a word document you can use word you can use wordpress oh okay okay that
you can use wordpress oh okay okay that
you can use wordpress oh okay okay that sounds good also it’s not too
sounds good also it’s not too
sounds good also it’s not too complicated super easy so that’s that
complicated super easy so that’s that
complicated super easy so that’s that that would be much not too much for you
that would be much not too much for you
that would be much not too much for you you start with figuring out you know
you start with figuring out you know
you start with figuring out you know what’s your unique value that you bring
what’s your unique value that you bring
what’s your unique value that you bring to with your target market and design
to with your target market and design
to with your target market and design content to serve them and take great
content to serve them and take great
content to serve them and take great pictures and showing your samples and
pictures and showing your samples and
pictures and showing your samples and bouquets everything that you do to
bouquets everything that you do to
bouquets everything that you do to support those clients and then go out
support those clients and then go out
support those clients and then go out and find somebody just to install
and find somebody just to install
and find somebody just to install WordPress for you you can do a search
WordPress for you you can do a search
WordPress for you you can do a search for the templates see what you like say
for the templates see what you like say
for the templates see what you like say install this and then the updates you
install this and then the updates you
install this and then the updates you can do for the most part of yourself
can do for the most part of yourself
can do for the most part of yourself adding new content adding new pictures
adding new content adding new pictures
adding new content adding new pictures you can do that all yourself without
you can do that all yourself without
you can do that all yourself without having to get any help oh okay that
having to get any help oh okay that
having to get any help oh okay that sounds great all right good luck amber
sounds great all right good luck amber
sounds great all right good luck amber oh happy one year or more very much
oh happy one year or more very much
oh happy one year or more very much alright and for everybody listening get
alright and for everybody listening get
alright and for everybody listening get online it’s important way to show what
online it’s important way to show what
online it’s important way to show what you’re doing right people like to see a
you’re doing right people like to see a
you’re doing right people like to see a website as a way to look at and you know
website as a way to look at and you know
website as a way to look at and you know it’s a little bit of validity the people
it’s a little bit of validity the people
it’s a little bit of validity the people some people have a version of dealing
some people have a version of dealing
some people have a version of dealing with someone who’s just out of our home
with someone who’s just out of our home
with someone who’s just out of our home and a website can meet you look a lot
and a website can meet you look a lot
and a website can meet you look a lot more professional I’m continue on with
more professional I’m continue on with
more professional I’m continue on with my advice for entrepreneurs and their
my advice for entrepreneurs and their
my advice for entrepreneurs and their social media campaigns and I got ass
social media campaigns and I got ass
social media campaigns and I got ass from forbes magazine from an employer’s
from forbes magazine from an employer’s
from forbes magazine from an employer’s perspective what are the advantages of
perspective what are the advantages of
perspective what are the advantages of hiring marketers a lot of clout what are
hiring marketers a lot of clout what are
hiring marketers a lot of clout what are the risks so if you guys are know what
the risks so if you guys are know what
the risks so if you guys are know what cloud is climate is KL 0 UT go to Klaus
cloud is climate is KL 0 UT go to Klaus
cloud is climate is KL 0 UT go to Klaus com kou qi calm and what they do
com kou qi calm and what they do
com kou qi calm and what they do basically is tracked everybody on social
basically is tracked everybody on social
basically is tracked everybody on social media attracts their scores it gives
media attracts their scores it gives
media attracts their scores it gives everybody a score so I’m a club 70
everybody a score so I’m a club 70
everybody a score so I’m a club 70 that’s pretty high you’re just getting
that’s pretty high you’re just getting
that’s pretty high you’re just getting started in social media you’ll be you
started in social media you’ll be you
started in social media you’ll be you know in the low teens low 20s and and
know in the low teens low 20s and and
know in the low teens low 20s and and everywhere in between the pen and how
everywhere in between the pen and how
everywhere in between the pen and how successful you are so the question that
successful you are so the question that
successful you are so the question that was asked my father should I hire
was asked my father should I hire
was asked my father should I hire somebody for marketing based on their
somebody for marketing based on their
somebody for marketing based on their clothes and first of all I love that
clothes and first of all I love that
clothes and first of all I love that we’re talking about hiring people to
we’re talking about hiring people to
we’re talking about hiring people to manage a social media campaign to too
manage a social media campaign to too
manage a social media campaign to too many entrepreneurs they look at how do i
many entrepreneurs they look at how do i
many entrepreneurs they look at how do i outsource this who can i do to do some
outsource this who can i do to do some
outsource this who can i do to do some quick social media stuff for me you
quick social media stuff for me you
quick social media stuff for me you can’t outsource this you gotta do it
can’t outsource this you gotta do it
can’t outsource this you gotta do it yourself or have somebody on your team
yourself or have somebody on your team
yourself or have somebody on your team do it for you but you can’t other
do it for you but you can’t other
do it for you but you can’t other sources to another company for social to
sources to another company for social to
sources to another company for social to work the person doing it has to have the
work the person doing it has to have the
work the person doing it has to have the sole right your campaigns need to have
sole right your campaigns need to have
sole right your campaigns need to have sold they need to have feeling and that
sold they need to have feeling and that
sold they need to have feeling and that comes from someone inside your company
comes from someone inside your company
comes from someone inside your company now cloud is one not just to look at it
now cloud is one not just to look at it
now cloud is one not just to look at it if you’re hiring somebody can do
if you’re hiring somebody can do
if you’re hiring somebody can do marketing and social campaigns you can
marketing and social campaigns you can
marketing and social campaigns you can look at the club score it has flaws a
look at the club score it has flaws a
look at the club score it has flaws a lot of people will hate on clothes but
lot of people will hate on clothes but
lot of people will hate on clothes but you know what if you see somebody knows
you know what if you see somebody knows
you know what if you see somebody knows at Club 70 going up against the club 15
at Club 70 going up against the club 15
at Club 70 going up against the club 15 you can safely assume without Club 70
you can safely assume without Club 70
you can safely assume without Club 70 person knows a lot more about what
person knows a lot more about what
person knows a lot more about what they’re doing online then the club 15
they’re doing online then the club 15
they’re doing online then the club 15 the different una club 17 x + 65 not
the different una club 17 x + 65 not
the different una club 17 x + 65 not that big okay that may not be the
that big okay that may not be the
that big okay that may not be the deciding factor for you but again if you
deciding factor for you but again if you
deciding factor for you but again if you take it out bringing somebody on your
take it out bringing somebody on your
take it out bringing somebody on your team you got to back this out and think
team you got to back this out and think
team you got to back this out and think about
about
about is the person going to be a good
is the person going to be a good
is the person going to be a good cultural fit for me right back to number
cultural fit for me right back to number
cultural fit for me right back to number one what are you stand for is a company
one what are you stand for is a company
one what are you stand for is a company what is your company’s sole because you
what is your company’s sole because you
what is your company’s sole because you can’t bring on somebody may be great at
can’t bring on somebody may be great at
can’t bring on somebody may be great at what they do and this isn’t just social
what they do and this isn’t just social
what they do and this isn’t just social media you’re looking to bring around a
media you’re looking to bring around a
media you’re looking to bring around a programmer you looking at bringing on
programmer you looking at bringing on
programmer you looking at bringing on anybody in marketing or sales person you
anybody in marketing or sales person you
anybody in marketing or sales person you look at bringing anybody in your teens
look at bringing anybody in your teens
look at bringing anybody in your teens they sort of get what you do because the
they sort of get what you do because the
they sort of get what you do because the skills aren’t enough you can always
skills aren’t enough you can always
skills aren’t enough you can always train skills you can’t train values a
train skills you can’t train values a
train skills you can’t train values a Nike cantering on a marketing manager
Nike cantering on a marketing manager
Nike cantering on a marketing manager who doesn’t love athletics even if
who doesn’t love athletics even if
who doesn’t love athletics even if they’re closed stores off the chart even
they’re closed stores off the chart even
they’re closed stores off the chart even this is the greatest marketer of all
this is the greatest marketer of all
this is the greatest marketer of all talk if that person doesn’t love
talk if that person doesn’t love
talk if that person doesn’t love athletics then you can’t go work at Nike
athletics then you can’t go work at Nike
athletics then you can’t go work at Nike that’s how it is you got to figure out
that’s how it is you got to figure out
that’s how it is you got to figure out what is your company stands for there’s
what is your company stands for there’s
what is your company stands for there’s a buddy of mine named Louie he wants a
a buddy of mine named Louie he wants a
a buddy of mine named Louie he wants a company called last minute training and
company called last minute training and
company called last minute training and his company’s all about giving training
his company’s all about giving training
his company’s all about giving training the people you want to buy excel
the people you want to buy excel
the people you want to buy excel training words training whatever it is
training words training whatever it is
training words training whatever it is ignore the last minute training column
ignore the last minute training column
ignore the last minute training column you can check it out you can get a great
you can check it out you can get a great
you can check it out you can get a great training course his word is delighted he
training course his word is delighted he
training course his word is delighted he likes people to feel delighted when they
likes people to feel delighted when they
likes people to feel delighted when they come to his website when they deal with
come to his website when they deal with
come to his website when they deal with his company when they call in to his
his company when they call in to his
his company when they call in to his agents he’s not just selling training
agents he’s not just selling training
agents he’s not just selling training he’s selling them experience and this is
he’s selling them experience and this is
he’s selling them experience and this is the word that means something to him he
the word that means something to him he
the word that means something to him he wants people to always yield Eliza and
wants people to always yield Eliza and
wants people to always yield Eliza and the matter what company he brings us to
the matter what company he brings us to
the matter what company he brings us to he’s always going to feel that he wants
he’s always going to feel that he wants
he’s always going to feel that he wants his customers to feel delighted and so
his customers to feel delighted and so
his customers to feel delighted and so if he’s bringing on somebody that worked
if he’s bringing on somebody that worked
if he’s bringing on somebody that worked for him and he’s going to the sponsors
for him and he’s going to the sponsors
for him and he’s going to the sponsors right now he’s hiring a sales person
right now he’s hiring a sales person
right now he’s hiring a sales person powering a marketing person that person
powering a marketing person that person
powering a marketing person that person has to believe in making the customers
has to believe in making the customers
has to believe in making the customers feel delighted because no matter how
feel delighted because no matter how
feel delighted because no matter how great a job they do want sales and
great a job they do want sales and
great a job they do want sales and convincing people to buy and making
convincing people to buy and making
convincing people to buy and making connections if they don’t delight the
connections if they don’t delight the
connections if they don’t delight the customer then there’s not going to fit
customer then there’s not going to fit
customer then there’s not going to fit it in his comfort and when he’s looking
it in his comfort and when he’s looking
it in his comfort and when he’s looking at creating social media campaign it’s
at creating social media campaign it’s
at creating social media campaign it’s got to be around delighting the customer
got to be around delighting the customer
got to be around delighting the customer things that make the customer delight it
things that make the customer delight it
things that make the customer delight it that’s what he’s all about if you’re not
that’s what he’s all about if you’re not
that’s what he’s all about if you’re not that person you’re not going to finish
that person you’re not going to finish
that person you’re not going to finish the company so you need to get that
the company so you need to get that
the company so you need to get that specific with your own business
specific with your own business
specific with your own business right 19th of letters Louise business is
right 19th of letters Louise business is
right 19th of letters Louise business is about being delighted minus about police
about being delighted minus about police
about being delighted minus about police what is your company all about I mean
what is your company all about I mean
what is your company all about I mean you hire people who helped with that
you hire people who helped with that
you hire people who helped with that mold and you create social media
mold and you create social media
mold and you create social media campaigns that speaks to that vision the
campaigns that speaks to that vision the
campaigns that speaks to that vision the next question I asked was what is best
next question I asked was what is best
next question I asked was what is best in class companies do to empower
in class companies do to empower
in class companies do to empower employees to use social media as part of
employees to use social media as part of
employees to use social media as part of a sales and marketing process one thing
a sales and marketing process one thing
a sales and marketing process one thing that drives me nuts and worked with
that drives me nuts and worked with
that drives me nuts and worked with companies for trying to do their social
companies for trying to do their social
companies for trying to do their social media campaigns is they try to control
media campaigns is they try to control
media campaigns is they try to control what happens stop trying to control what
what happens stop trying to control what
what happens stop trying to control what happens the companies and the brands of
happens the companies and the brands of
happens the companies and the brands of wind will be the ones that let the
wind will be the ones that let the
wind will be the ones that let the conversation happen you can’t control
conversation happen you can’t control
conversation happen you can’t control the conversation right if somebody’s up
the conversation right if somebody’s up
the conversation right if somebody’s up there talking about your company you
there talking about your company you
there talking about your company you can’t control that all you can control
can’t control that all you can control
can’t control that all you can control is your reaction to it and this is a
is your reaction to it and this is a
is your reaction to it and this is a great way to get started the way I got
great way to get started the way I got
great way to get started the way I got started on social media was I thought it
started on social media was I thought it
started on social media was I thought it was stupid about to where was a waste of
was stupid about to where was a waste of
was stupid about to where was a waste of time that’s different why would I you
time that’s different why would I you
time that’s different why would I you know I’m a busy entrepreneur on time for
know I’m a busy entrepreneur on time for
know I’m a busy entrepreneur on time for this people talk about their tax and
this people talk about their tax and
this people talk about their tax and what’s neat for lunch I’m going to waste
what’s neat for lunch I’m going to waste
what’s neat for lunch I’m going to waste time on this and then I did a search to
time on this and then I did a search to
time on this and then I did a search to our name and I found that people were
our name and I found that people were
our name and I found that people were talking about my company and I wasn’t a
talking about my company and I wasn’t a
talking about my company and I wasn’t a part of the conversation now they’re all
part of the conversation now they’re all
part of the conversation now they’re all saying good things which is great but
saying good things which is great but
saying good things which is great but you need to at least be a part of the
you need to at least be a part of the
you need to at least be a part of the conversation that’s how I justified it
conversation that’s how I justified it
conversation that’s how I justified it to myself to get online to get on
to myself to get online to get on
to myself to get online to get on Twitter just start interact with people
Twitter just start interact with people
Twitter just start interact with people because people where they’re talking
because people where they’re talking
because people where they’re talking about me but you can’t control that
about me but you can’t control that
about me but you can’t control that conversation so what a great companies
conversation so what a great companies
conversation so what a great companies do they hire great people who love the
do they hire great people who love the
do they hire great people who love the mission right again what are you staying
mission right again what are you staying
mission right again what are you staying for who eat sleep and breathe what you
for who eat sleep and breathe what you
for who eat sleep and breathe what you do then you give them training and the
do then you give them training and the
do then you give them training and the tools they need to succeed and you turn
tools they need to succeed and you turn
tools they need to succeed and you turn them loose let them come up with
them loose let them come up with
them loose let them come up with creative ideas
creative ideas
creative ideas ready to be thinking about bringing
ready to be thinking about bringing
ready to be thinking about bringing somebody on amuses just an intern you
somebody on amuses just an intern you
somebody on amuses just an intern you don’t have a full time employee doing
don’t have a full time employee doing
don’t have a full time employee doing this get an intern to help you with this
this get an intern to help you with this
this get an intern to help you with this who but who love your company right who
who but who love your company right who
who but who love your company right who loves everything that you stand for
loves everything that you stand for
loves everything that you stand for you want to use social media as part of
you want to use social media as part of
you want to use social media as part of your sales and marketing process stop
your sales and marketing process stop
your sales and marketing process stop blacks on the coupon codes and
blacks on the coupon codes and
blacks on the coupon codes and promotional offers stop just sharing
promotional offers stop just sharing
promotional offers stop just sharing your blog posts because they’re born and
your blog posts because they’re born and
your blog posts because they’re born and nobody cares about it are you actually
nobody cares about it are you actually
nobody cares about it are you actually seeing any results from those things no
seeing any results from those things no
seeing any results from those things no nobody gets results in that instead
nobody gets results in that instead
nobody gets results in that instead focus on the customers if you’re trying
focus on the customers if you’re trying
focus on the customers if you’re trying to think how do I use and give me some
to think how do I use and give me some
to think how do I use and give me some practical tips ok how do I use social
practical tips ok how do I use social
practical tips ok how do I use social media as a way to connect with people to
media as a way to connect with people to
media as a way to connect with people to care about them to show them that I
care about them to show them that I
care about them to show them that I really you know mean business all of
really you know mean business all of
really you know mean business all of them on Twitter right look at your
them on Twitter right look at your
them on Twitter right look at your customers follow your best customers on
customers follow your best customers on
customers follow your best customers on Twitter somebody comes into your store
Twitter somebody comes into your store
Twitter somebody comes into your store they have a company look their company
they have a company look their company
they have a company look their company up follow them on Twitter engage in some
up follow them on Twitter engage in some
up follow them on Twitter engage in some congratulate them you’re not selling
congratulate them you’re not selling
congratulate them you’re not selling stuff we just trying to stay top of mind
stuff we just trying to stay top of mind
stuff we just trying to stay top of mind just trying to be a friendly face
just trying to be a friendly face
just trying to be a friendly face if they have a youtube video comment on
if they have a youtube video comment on
if they have a youtube video comment on it congratulate them if they post
it congratulate them if they post
it congratulate them if they post something on linkedin they say post a
something on linkedin they say post a
something on linkedin they say post a victory they post an update say well
victory they post an update say well
victory they post an update say well done care about them that’s all you have
done care about them that’s all you have
done care about them that’s all you have to do is chair about them we’re
to do is chair about them we’re
to do is chair about them we’re implementing a strategy where you care
implementing a strategy where you care
implementing a strategy where you care about your customers and your prospects
about your customers and your prospects
about your customers and your prospects stop trying to push products down their
stop trying to push products down their
stop trying to push products down their throats and actually care about them if
throats and actually care about them if
throats and actually care about them if you do that don’t care about you right
you do that don’t care about you right
you do that don’t care about you right that’s your first step that’s what
that’s your first step that’s what
that’s your first step that’s what social media is all about imagine like
social media is all about imagine like
social media is all about imagine like you’re going to a networking event you
you’re going to a networking event you
you’re going to a networking event you got to give value first you got to get
got to give value first you got to get
got to give value first you got to get people to like you to know you to trust
people to like you to know you to trust
people to like you to know you to trust you to care about you you’re not going
you to care about you you’re not going
you to care about you you’re not going to networking event Jane hi I’m Evan
to networking event Jane hi I’m Evan
to networking event Jane hi I’m Evan please read my latest blog post you do
please read my latest blog post you do
please read my latest blog post you do that you’re not going to win it seems it
that you’re not going to win it seems it
that you’re not going to win it seems it seems ridiculous and yet people are
seems ridiculous and yet people are
seems ridiculous and yet people are doing this online every single day on
doing this online every single day on
doing this online every single day on social media you have to go and give
social media you have to go and give
social media you have to go and give value first show that you care ask
value first show that you care ask
value first show that you care ask questions interact with them then
questions interact with them then
questions interact with them then they’ll buy from you right if they care
they’ll buy from you right if they care
they’ll buy from you right if they care if they know you right if you’re staying
if they know you right if you’re staying
if they know you right if you’re staying talk with mind with them okay you look
talk with mind with them okay you look
talk with mind with them okay you look at a prospect prospect is dealing with
at a prospect prospect is dealing with
at a prospect prospect is dealing with your company and potentially by other
your company and potentially by other
your company and potentially by other companies whatever you sell you sell
companies whatever you sell you sell
companies whatever you sell you sell flowers right either last color amber
flowers right either last color amber
flowers right either last color amber util flowers if you’re following
util flowers if you’re following
util flowers if you’re following somebody on Twitter you’re engaging with
somebody on Twitter you’re engaging with
somebody on Twitter you’re engaging with them you’re talking to them you’re
them you’re talking to them you’re
them you’re talking to them you’re congratulating them you got pushing
congratulating them you got pushing
congratulating them you got pushing anything you just responded to the stuff
anything you just responded to the stuff
anything you just responded to the stuff that they’re putting up
that they’re putting up
that they’re putting up you’re going to take top of mind they’re
you’re going to take top of mind they’re
you’re going to take top of mind they’re going to feel like they know you they
going to feel like they know you they
going to feel like they know you they like you they trust you when it comes
like you they trust you when it comes
like you they trust you when it comes down to making the decision of who to
down to making the decision of who to
down to making the decision of who to give a big order to it was between you
give a big order to it was between you
give a big order to it was between you and five other companies who they’re
and five other companies who they’re
and five other companies who they’re going to go with you know soon when you
going to go with you know soon when you
going to go with you know soon when you can offer the same relative product that
can offer the same relative product that
can offer the same relative product that product isn’t the factor who are they
product isn’t the factor who are they
product isn’t the factor who are they going to go with they’re going to go
going to go with they’re going to go
going to go with they’re going to go with you because they’d like you they
with you because they’d like you they
with you because they’d like you they know you they trust you they’ll buy from
know you they trust you they’ll buy from
know you they trust you they’ll buy from you they’ll refer business to you if
you they’ll refer business to you if
you they’ll refer business to you if your competitor drop their prices by 2%
your competitor drop their prices by 2%
your competitor drop their prices by 2% they won’t lead you to go there that’s
they won’t lead you to go there that’s
they won’t lead you to go there that’s what great companies do that’s how to
what great companies do that’s how to
what great companies do that’s how to leverage social so hands-on tactical
leverage social so hands-on tactical
leverage social so hands-on tactical stuff build a list right now think about
stuff build a list right now think about
stuff build a list right now think about your top customers your top prospects
your top customers your top prospects
your top customers your top prospects people you want to do business with and
people you want to do business with and
people you want to do business with and start to follow them look them up on
start to follow them look them up on
start to follow them look them up on facebook you can have a page let them up
facebook you can have a page let them up
facebook you can have a page let them up on youtube team you have a channel put
on youtube team you have a channel put
on youtube team you have a channel put them up on twitter if you have an
them up on twitter if you have an
them up on twitter if you have an account and just start engaging with
account and just start engaging with
account and just start engaging with them respond to their stuff congratulate
them respond to their stuff congratulate
them respond to their stuff congratulate them give them ideas not not about your
them give them ideas not not about your
them give them ideas not not about your stuff right we’re not we’re not
stuff right we’re not we’re not
stuff right we’re not we’re not promoting our product we’re just staying
promoting our product we’re just staying
promoting our product we’re just staying top of mikes the people who engages me
top of mikes the people who engages me
top of mikes the people who engages me the most people who comment on my stuff
the most people who comment on my stuff
the most people who comment on my stuff you know what i do i can check out their
you know what i do i can check out their
you know what i do i can check out their page i see what they do i’m curious you
page i see what they do i’m curious you
page i see what they do i’m curious you piqued my interest I want to learn more
piqued my interest I want to learn more
piqued my interest I want to learn more about you and sometimes we do business
about you and sometimes we do business
about you and sometimes we do business together the guys who pitched me to say
together the guys who pitched me to say
together the guys who pitched me to say Evan check out this deal Evan sign up
Evan check out this deal Evan sign up
Evan check out this deal Evan sign up for my opportunity I’ve been go buy my
for my opportunity I’ve been go buy my
for my opportunity I’ve been go buy my book Evan go by my flowers I don’t do it
book Evan go by my flowers I don’t do it
book Evan go by my flowers I don’t do it right you don’t respond to that either
right you don’t respond to that either
right you don’t respond to that either so start reaching out and it’s fun he
so start reaching out and it’s fun he
so start reaching out and it’s fun he interact with customers is fun but you
interact with customers is fun but you
interact with customers is fun but you have to have the right mindset of caring
have to have the right mindset of caring
have to have the right mindset of caring welcome back to the Evan Carmichael show
welcome back to the Evan Carmichael show
welcome back to the Evan Carmichael show I believe in entrepreneurs just before I
I believe in entrepreneurs just before I
I believe in entrepreneurs just before I went to break I promise I get the Josh
went to break I promise I get the Josh
went to break I promise I get the Josh so Josh where are you from welcome
so Josh where are you from welcome
so Josh where are you from welcome aboard how can I help hey Evan thanks
aboard how can I help hey Evan thanks
aboard how can I help hey Evan thanks for taking me I’m from New York City I
for taking me I’m from New York City I
for taking me I’m from New York City I have a baseball fantasy app that I’ve
have a baseball fantasy app that I’ve
have a baseball fantasy app that I’ve just in its early stages and i’m looking
just in its early stages and i’m looking
just in its early stages and i’m looking to create a beta now actually have
to create a beta now actually have
to create a beta now actually have someone helping me so we’re looking to
someone helping me so we’re looking to
someone helping me so we’re looking to create a stapler metrics app and a saber
create a stapler metrics app and a saber
create a stapler metrics app and a saber metrics fantasy app and i’m wanting to
metrics fantasy app and i’m wanting to
metrics fantasy app and i’m wanting to know what would be the best way to get
know what would be the best way to get
know what would be the best way to get some social media presence and get
some social media presence and get
some social media presence and get people excited about this on the
people excited about this on the
people excited about this on the internet so are you
internet so are you
internet so are you trying to help people pick players for
trying to help people pick players for
trying to help people pick players for their fantasy team it would be like an
their fantasy team it would be like an
their fantasy team it would be like an alternative to fantasy baseball based
alternative to fantasy baseball based
alternative to fantasy baseball based off of the sabermetrics system what is
off of the sabermetrics system what is
off of the sabermetrics system what is the opportunity was going to help me
the opportunity was going to help me
the opportunity was going to help me pick players or are you going to create
pick players or are you going to create
pick players or are you going to create your own fantasy league that I could
your own fantasy league that I could
your own fantasy league that I could sign up for it would be its own fantasy
sign up for it would be its own fantasy
sign up for it would be its own fantasy league based on a different statistical
league based on a different statistical
league based on a different statistical system than what fantasy statistics
system than what fantasy statistics
system than what fantasy statistics systems are based off of now got it okay
systems are based off of now got it okay
systems are based off of now got it okay cool is that a big problem for people
cool is that a big problem for people
cool is that a big problem for people who do fantasy baseball they feel like
who do fantasy baseball they feel like
who do fantasy baseball they feel like the metrics that are being used right
the metrics that are being used right
the metrics that are being used right now or are there not good I think there
now or are there not good I think there
now or are there not good I think there is a subculture of people who are more
is a subculture of people who are more
is a subculture of people who are more into baseball and there’s like subgenres
into baseball and there’s like subgenres
into baseball and there’s like subgenres of baseball fantasy leagues that is what
of baseball fantasy leagues that is what
of baseball fantasy leagues that is what would take interest in this and so now
would take interest in this and so now
would take interest in this and so now you’re thinking how do you get this
you’re thinking how do you get this
you’re thinking how do you get this thing out but how do you get the word
thing out but how do you get the word
thing out but how do you get the word spread about it exactly I would start
spread about it exactly I would start
spread about it exactly I would start looking at who is talking about super
looking at who is talking about super
looking at who is talking about super metrics and its really passionate about
metrics and its really passionate about
metrics and its really passionate about about how it spread the word for you mmm
about how it spread the word for you mmm
about how it spread the word for you mmm no so is a cute there’s a few baseball
no so is a cute there’s a few baseball
no so is a cute there’s a few baseball games software games that I’m a fan of
games software games that I’m a fan of
games software games that I’m a fan of one is old cheesy baseball and you know
one is old cheesy baseball and you know
one is old cheesy baseball and you know these guys started using sabermetrics in
these guys started using sabermetrics in
these guys started using sabermetrics in their in their software’s a way to pick
their in their software’s a way to pick
their in their software’s a way to pick your team’s everything because there is
your team’s everything because there is
your team’s everything because there is such a such a demand so many people call
such a such a demand so many people call
such a such a demand so many people call in and wrote into this a hey you guys
in and wrote into this a hey you guys
in and wrote into this a hey you guys need to have sabermetric measures to so
need to have sabermetric measures to so
need to have sabermetric measures to so when you’re doing your fantasy GM in the
when you’re doing your fantasy GM in the
when you’re doing your fantasy GM in the software you can you can use those those
software you can you can use those those
software you can you can use those those metrics as well so there’s there’s
metrics as well so there’s there’s
metrics as well so there’s there’s definitely a core group love this and
definitely a core group love this and
definitely a core group love this and it’s slowly expanding to become more and
it’s slowly expanding to become more and
it’s slowly expanding to become more and more mainstream like every major league
more mainstream like every major league
more mainstream like every major league team now has a figure metrics guy on
team now has a figure metrics guy on
team now has a figure metrics guy on staff we’re 20 years ago didn’t happen
staff we’re 20 years ago didn’t happen
staff we’re 20 years ago didn’t happen right right yeah so I mean people are
right right yeah so I mean people are
right right yeah so I mean people are writing about is people are blogging
writing about is people are blogging
writing about is people are blogging about that people are already tweeting
about that people are already tweeting
about that people are already tweeting about sabermetrics if you are into
about sabermetrics if you are into
about sabermetrics if you are into nobody else doing this with this kind of
nobody else doing this with this kind of
nobody else doing this with this kind of alternative fantasy league not that i’m
alternative fantasy league not that i’m
alternative fantasy league not that i’m aware of i know there have been old like
aware of i know there have been old like
aware of i know there have been old like you had mentioned OTP and there is older
you had mentioned OTP and there is older
you had mentioned OTP and there is older fantasy systems that were just based off
fantasy systems that were just based off
fantasy systems that were just based off of many many years back they were based
of many many years back they were based
of many many years back they were based moral sabermetrics but now it’s more
moral sabermetrics but now it’s more
moral sabermetrics but now it’s more just off of the basic statistics that
just off of the basic statistics that
just off of the basic statistics that baseball Jenner
baseball Jenner
baseball Jenner go by yeah and it’s such a huge industry
go by yeah and it’s such a huge industry
go by yeah and it’s such a huge industry to its kind of shocking the nobody’s
to its kind of shocking the nobody’s
to its kind of shocking the nobody’s done this anyway offer jam for you yeah
done this anyway offer jam for you yeah
done this anyway offer jam for you yeah exactly I mean so you got to be ready
exactly I mean so you got to be ready
exactly I mean so you got to be ready for the launch of next next year right
for the launch of next next year right
for the launch of next next year right or you’re going to do like industry with
or you’re going to do like industry with
or you’re going to do like industry with it on your wall or a month once a month
it on your wall or a month once a month
it on your wall or a month once a month mm-hmm can you do mommy more game for
mm-hmm can you do mommy more game for
mm-hmm can you do mommy more game for once a month or you’re looking launched
once a month or you’re looking launched
once a month or you’re looking launched from that angle you I think it would be
from that angle you I think it would be
from that angle you I think it would be more of a month to month but I’m looking
more of a month to month but I’m looking
more of a month to month but I’m looking for so to get it ready for next season I
for so to get it ready for next season I
for so to get it ready for next season I think the seasons already been broken in
think the seasons already been broken in
think the seasons already been broken in two yeah there I mean there are so many
two yeah there I mean there are so many
two yeah there I mean there are so many people who talk about sabermetrics then
people who talk about sabermetrics then
people who talk about sabermetrics then I think if you just reach out to them
I think if you just reach out to them
I think if you just reach out to them and let them know what you’re doing if
and let them know what you’re doing if
and let them know what you’re doing if you if you’re the third it’s something
you if you’re the third it’s something
you if you’re the third it’s something that people want to share I’m not even a
that people want to share I’m not even a
that people want to share I’m not even a baseball I’m a baseball fan but I don’t
baseball I’m a baseball fan but I don’t
baseball I’m a baseball fan but I don’t worry right about everything too much I
worry right about everything too much I
worry right about everything too much I mean I’m interested I’m expensive like
mean I’m interested I’m expensive like
mean I’m interested I’m expensive like so I think it’s something that people
so I think it’s something that people
so I think it’s something that people would treat you the hard core tegra
would treat you the hard core tegra
would treat you the hard core tegra metrics guys and there’s a lot of them
metrics guys and there’s a lot of them
metrics guys and there’s a lot of them online we’re tweeting and yeah ends up
online we’re tweeting and yeah ends up
online we’re tweeting and yeah ends up on YouTube and Facebook it’s just a
on YouTube and Facebook it’s just a
on YouTube and Facebook it’s just a matter for each genetic and maybe now is
matter for each genetic and maybe now is
matter for each genetic and maybe now is your chance to start you know if you
your chance to start you know if you
your chance to start you know if you know you’re going to launch next year
know you’re going to launch next year
know you’re going to launch next year start reaching out to them now I must
start reaching out to them now I must
start reaching out to them now I must know what you’re doing and maybe even
know what you’re doing and maybe even
know what you’re doing and maybe even get their input on some of the things
get their input on some of the things
get their input on some of the things you’re working on so that they feel like
you’re working on so that they feel like
you’re working on so that they feel like they were involved in it too I mean
they were involved in it too I mean
they were involved in it too I mean we’re not launches them more likely to
we’re not launches them more likely to
we’re not launches them more likely to want to help you promote it great great
want to help you promote it great great
want to help you promote it great great i’ll definitely have a few people that
i’ll definitely have a few people that
i’ll definitely have a few people that I’ve already been talking knew that work
I’ve already been talking knew that work
I’ve already been talking knew that work for some of the baseball card companies
for some of the baseball card companies
for some of the baseball card companies and for Major League Baseball so I’ll
and for Major League Baseball so I’ll
and for Major League Baseball so I’ll reach out to them and also see if
reach out to them and also see if
reach out to them and also see if there’s more of the sabermetric people
there’s more of the sabermetric people
there’s more of the sabermetric people that I haven’t already throughout the
that I haven’t already throughout the
that I haven’t already throughout the internet was it who’s the king of
internet was it who’s the king of
internet was it who’s the king of sabermetrics what’s his name is Bill
sabermetrics what’s his name is Bill
sabermetrics what’s his name is Bill James Bill James create was a pioneer of
James Bill James create was a pioneer of
James Bill James create was a pioneer of it yeah okay and now he works for the
it yeah okay and now he works for the
it yeah okay and now he works for the Red Sox right yes yeah yeah okay I mean
Red Sox right yes yeah yeah okay I mean
Red Sox right yes yeah yeah okay I mean I’m trying to think for the main guys or
I’m trying to think for the main guys or
I’m trying to think for the main guys or the sleeping angel singer metrics
the sleeping angel singer metrics
the sleeping angel singer metrics because the guys who I follow on Twitter
because the guys who I follow on Twitter
because the guys who I follow on Twitter or more like the Ken Rosenthal kind of
or more like the Ken Rosenthal kind of
or more like the Ken Rosenthal kind of guides are I don’t know how much
guides are I don’t know how much
guides are I don’t know how much sabermetrics they’re really in queue
sabermetrics they’re really in queue
sabermetrics they’re really in queue then more about reporting the news but
then more about reporting the news but
then more about reporting the news but the guides how about the guy that is a
the guides how about the guy that is a
the guides how about the guy that is a fan graphs and
fan graphs and
fan graphs and mm-hmm people who are heavy into staff
mm-hmm people who are heavy into staff
mm-hmm people who are heavy into staff numbers right those guys are going to be
numbers right those guys are going to be
numbers right those guys are going to be they’re going to love this idea like
they’re going to love this idea like
they’re going to love this idea like they even they may even be in their own
they even they may even be in their own
they even they may even be in their own fantasy pools and saying come on you get
fantasy pools and saying come on you get
fantasy pools and saying come on you get it you get points for a win just as this
it you get points for a win just as this
it you get points for a win just as this is a super metric we should be looking
is a super metric we should be looking
is a super metric we should be looking at with or something else right yeah
at with or something else right yeah
at with or something else right yeah that like these statistics play way more
that like these statistics play way more
that like these statistics play way more into how the game how a game plays out
into how the game how a game plays out
into how the game how a game plays out and you can figure out way more from
and you can figure out way more from
and you can figure out way more from looking at these statistics as opposed
looking at these statistics as opposed
looking at these statistics as opposed to just simple statistics like a like
to just simple statistics like a like
to just simple statistics like a like RBI as opposed to whip or any more of
RBI as opposed to whip or any more of
RBI as opposed to whip or any more of the advanced sabermetrics deaths ok so
the advanced sabermetrics deaths ok so
the advanced sabermetrics deaths ok so we’ve seen out to the guys reach out to
we’ve seen out to the guys reach out to
we’ve seen out to the guys reach out to the top player in that field I think is
the top player in that field I think is
the top player in that field I think is a definite left wing for you and start
a definite left wing for you and start
a definite left wing for you and start now with our builds relationships the
now with our builds relationships the
now with our builds relationships the other thing I would look at it start
other thing I would look at it start
other thing I would look at it start creating content around why the current
creating content around why the current
creating content around why the current system doesn’t work and you can maybe
system doesn’t work and you can maybe
system doesn’t work and you can maybe expose some flaws you can look at you
expose some flaws you can look at you
expose some flaws you can look at you know who who the top people are on the
know who who the top people are on the
know who who the top people are on the baseball fantasy leagues right now
baseball fantasy leagues right now
baseball fantasy leagues right now putting the traditional metrics and say
putting the traditional metrics and say
putting the traditional metrics and say these guys shouldn’t be number one two
these guys shouldn’t be number one two
these guys shouldn’t be number one two and three right like you know whoever it
and three right like you know whoever it
and three right like you know whoever it is I Miguel Cabrera shouldn’t be number
is I Miguel Cabrera shouldn’t be number
is I Miguel Cabrera shouldn’t be number one it should be micro because of these
one it should be micro because of these
one it should be micro because of these reasons and that kind of content yeah
reasons and that kind of content yeah
reasons and that kind of content yeah it’s something people will share may be
it’s something people will share may be
it’s something people will share may be eaten on the bleacher report or any of
eaten on the bleacher report or any of
eaten on the bleacher report or any of them you know bloggers mean blog sites
them you know bloggers mean blog sites
them you know bloggers mean blog sites or baseball I know we’re generating some
or baseball I know we’re generating some
or baseball I know we’re generating some bud and link back to your website is you
bud and link back to your website is you
bud and link back to your website is you know there’s a maybe there’s like a call
know there’s a maybe there’s like a call
know there’s a maybe there’s like a call to action sign up for your newsletter
to action sign up for your newsletter
to action sign up for your newsletter that kind of stuff to start building
that kind of stuff to start building
that kind of stuff to start building some bus you’re not just waiting until
some bus you’re not just waiting until
some bus you’re not just waiting until you launch you have a whole kind of
you launch you have a whole kind of
you launch you have a whole kind of built up anticipation yeah so just keep
built up anticipation yeah so just keep
built up anticipation yeah so just keep it stream going yeah I get a little
it stream going yeah I get a little
it stream going yeah I get a little hesitant so I’m thinking that what
hesitant so I’m thinking that what
hesitant so I’m thinking that what you’re saying like I should definitely
you’re saying like I should definitely
you’re saying like I should definitely just break right into it and just are
just break right into it and just are
just break right into it and just are building relationships and see what I
building relationships and see what I
building relationships and see what I can do yeah start going good luck and
can do yeah start going good luck and
can do yeah start going good luck and let me know to Josh when it said yeah
let me know to Josh when it said yeah
let me know to Josh when it said yeah will do Evan thank you so much so thanks
will do Evan thank you so much so thanks
will do Evan thank you so much so thanks for calling in another great show i love
for calling in another great show i love
for calling in another great show i love talk to you guys i want to thank my
talk to you guys i want to thank my
talk to you guys i want to thank my producers daniella and fernanda’s you
producers daniella and fernanda’s you
producers daniella and fernanda’s you guys are awesome as usual i am back in
guys are awesome as usual i am back in
guys are awesome as usual i am back in two weeks continue to believe in your
two weeks continue to believe in your
two weeks continue to believe in your business and
business and
business and we’ll see you soon
”
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