several number five your income depends on the value that you provide another
on the value that you provide another
on the value that you provide another really important one lease in my opinion
really important one lease in my opinion
really important one lease in my opinion the more you can help a client the more
the more you can help a client the more
the more you can help a client the more money you’re going to make and they will
money you’re going to make and they will
money you’re going to make and they will pay a premium over existing suppliers if
pay a premium over existing suppliers if
pay a premium over existing suppliers if you can provide them with more value and
you can provide them with more value and
you can provide them with more value and this is where a lot of entrepreneurs
this is where a lot of entrepreneurs
this is where a lot of entrepreneurs make the mistake where they just want to
make the mistake where they just want to
make the mistake where they just want to make a lot of money but they’re not
make a lot of money but they’re not
make a lot of money but they’re not actually helping their clients out that
actually helping their clients out that
actually helping their clients out that much and if you look back to that very
much and if you look back to that very
much and if you look back to that very first startup rule that we created it
first startup rule that we created it
first startup rule that we created it was how much do you love it and then
was how much do you love it and then
was how much do you love it and then also how much does it help your
also how much does it help your
also how much does it help your potential customers and so the more you
potential customers and so the more you
potential customers and so the more you able to help them more value can provide
able to help them more value can provide
able to help them more value can provide the more likely you’re going to be make
the more likely you’re going to be make
the more likely you’re going to be make a lot more money which is probably an
a lot more money which is probably an
a lot more money which is probably an important goal for a lot of you who are
important goal for a lot of you who are
important goal for a lot of you who are listening here on the call today so
listening here on the call today so
listening here on the call today so that’s important a quick example for my
that’s important a quick example for my
that’s important a quick example for my experience and a recent one I was asked
experience and a recent one I was asked
experience and a recent one I was asked to create a blog post for some of my
to create a blog post for some of my
to create a blog post for some of my corporate clients and they came to me
corporate clients and they came to me
corporate clients and they came to me and said we’d like you to write for our
and said we’d like you to write for our
and said we’d like you to write for our blog and said sure and they said we’ll
blog and said sure and they said we’ll
blog and said sure and they said we’ll pay you five hundred dollars to do it is
pay you five hundred dollars to do it is
pay you five hundred dollars to do it is that ok let’s let’s do it and I started
that ok let’s let’s do it and I started
that ok let’s let’s do it and I started doing I thought great why not you know
doing I thought great why not you know
doing I thought great why not you know get a link back from my site and I
get a link back from my site and I
get a link back from my site and I didn’t just write the bear munim and
didn’t just write the bear munim and
didn’t just write the bear munim and this is important so I was going up
this is important so I was going up
this is important so I was going up against maybe 10 of people who they had
against maybe 10 of people who they had
against maybe 10 of people who they had also hired I was one of 10 bloggers and
also hired I was one of 10 bloggers and
also hired I was one of 10 bloggers and they thought okay well they’re all the
they thought okay well they’re all the
they thought okay well they’re all the same they’re all bloggers throw some
same they’re all bloggers throw some
same they’re all bloggers throw some content and hope it works the important
content and hope it works the important
content and hope it works the important thing that I did was tried to add a lot
thing that I did was tried to add a lot
thing that I did was tried to add a lot more value so as an example they said we
more value so as an example they said we
more value so as an example they said we need three to five hundred words i wrote
need three to five hundred words i wrote
need three to five hundred words i wrote 1,500 words to thousands of words i
1,500 words to thousands of words i
1,500 words to thousands of words i wrote way more than you expected i added
wrote way more than you expected i added
wrote way more than you expected i added a video nobody else added a video and
a video nobody else added a video and
a video nobody else added a video and then I’ve promoted the content so I sent
then I’ve promoted the content so I sent
then I’ve promoted the content so I sent it to my newsletters I sent it to my
it to my newsletters I sent it to my
it to my newsletters I sent it to my Twitter i sent it to my facebook youtube
Twitter i sent it to my facebook youtube
Twitter i sent it to my facebook youtube when i’m sure a lot of you listening
when i’m sure a lot of you listening
when i’m sure a lot of you listening have read some of that content and
have read some of that content and
have read some of that content and hopefully you liked it so the shameless
hopefully you liked it so the shameless
hopefully you liked it so the shameless entrepreneur profiles and we had all
entrepreneur profiles and we had all
entrepreneur profiles and we had all this momentum building up and if you
this momentum building up and if you
this momentum building up and if you compare the articles that we write
compare the articles that we write
compare the articles that we write compared to the Articles that other
compared to the Articles that other
compared to the Articles that other bloggers right we’re blowing them away
bloggers right we’re blowing them away
bloggers right we’re blowing them away it’s like 10 times the amount of page
it’s like 10 times the amount of page
it’s like 10 times the amount of page use 100 times the amount of comments
use 100 times the amount of comments
use 100 times the amount of comments it’s really crazy how much better our
it’s really crazy how much better our
it’s really crazy how much better our content doesn’t give everybody else so
content doesn’t give everybody else so
content doesn’t give everybody else so when the king
when the king
when the king time to renewing a contract in through
time to renewing a contract in through
time to renewing a contract in through green okay where do we go next year of
green okay where do we go next year of
green okay where do we go next year of course I want to come to us and we also
course I want to come to us and we also
course I want to come to us and we also increase their prices so now it’s five
increase their prices so now it’s five
increase their prices so now it’s five times I have to be able to IRS to create
times I have to be able to IRS to create
times I have to be able to IRS to create content for their site all the content
content for their site all the content
content for their site all the content that we create as always value add it’s
that we create as always value add it’s
that we create as always value add it’s never need to go by American Express
never need to go by American Express
never need to go by American Express products or whatever it is it’s all
products or whatever it is it’s all
products or whatever it is it’s all value add but we were able to increase
value add but we were able to increase
value add but we were able to increase our pricing in a pretty competitive
our pricing in a pretty competitive
our pricing in a pretty competitive world by a huge factor and it’s because
world by a huge factor and it’s because
world by a huge factor and it’s because we provided so much extra value to our
we provided so much extra value to our
we provided so much extra value to our clients and they didn’t even know they
clients and they didn’t even know they
clients and they didn’t even know they needed that bad they just came and said
needed that bad they just came and said
needed that bad they just came and said we want a blog post so I said okay and
we want a blog post so I said okay and
we want a blog post so I said okay and then we’ve started going way above and
then we’ve started going way above and
then we’ve started going way above and beyond what they expected so there’s an
beyond what they expected so there’s an
beyond what they expected so there’s an opportunity for you as an entrepreneur
opportunity for you as an entrepreneur
opportunity for you as an entrepreneur if you can get a client especially a
if you can get a client especially a
if you can get a client especially a corporate client to start I love going
corporate client to start I love going
corporate client to start I love going out the corporate clients because they
out the corporate clients because they
out the corporate clients because they can be a bigger price ticket for you
can be a bigger price ticket for you
can be a bigger price ticket for you they can they can spend more with you
they can they can spend more with you
they can they can spend more with you and if you become an important part of
and if you become an important part of
and if you become an important part of their business they’re going to keep
their business they’re going to keep
their business they’re going to keep bringing you back so it’s a great way to
bringing you back so it’s a great way to
bringing you back so it’s a great way to get introduced and start building up
get introduced and start building up
get introduced and start building up that business but if you can do it and
that business but if you can do it and
that business but if you can do it and then slowly start expanding how much
then slowly start expanding how much
then slowly start expanding how much work you do with them so you start in a
work you do with them so you start in a
work you do with them so you start in a small scale and you over deliver like
small scale and you over deliver like
small scale and you over deliver like crazy so you offer a tiny little project
crazy so you offer a tiny little project
crazy so you offer a tiny little project something that’s meaningless for them
something that’s meaningless for them
something that’s meaningless for them but for you is important and you don’t
but for you is important and you don’t
but for you is important and you don’t make a lot of money on your first
make a lot of money on your first
make a lot of money on your first project you over deliver like crazy you
project you over deliver like crazy you
project you over deliver like crazy you you be the supplier that they’ve never
you be the supplier that they’ve never
you be the supplier that they’ve never seen before they love working with you
seen before they love working with you
seen before they love working with you you’re so responsive and you’re really
you’re so responsive and you’re really
you’re so responsive and you’re really doing a lot of work that nobody else is
doing a lot of work that nobody else is
doing a lot of work that nobody else is doing then you know there’s gonna be
doing then you know there’s gonna be
doing then you know there’s gonna be other opportunities to work with them
other opportunities to work with them
other opportunities to work with them and earn more dollars and get more
and earn more dollars and get more
and earn more dollars and get more referrals and do repeat projects so
referrals and do repeat projects so
referrals and do repeat projects so that’s really you’re weighing as an
that’s really you’re weighing as an
that’s really you’re weighing as an entrepreneur atty you go up against the
entrepreneur atty you go up against the
entrepreneur atty you go up against the big guys you provide amazing service and
big guys you provide amazing service and
big guys you provide amazing service and keep thinking of ways that you can
keep thinking of ways that you can
keep thinking of ways that you can provide value to your customers beyond
provide value to your customers beyond
provide value to your customers beyond what everybody else is doing so a lot of
what everybody else is doing so a lot of
what everybody else is doing so a lot of that comes from talking to your
that comes from talking to your
that comes from talking to your customers and understanding your market
customers and understanding your market
customers and understanding your market so if you’re getting into something new
so if you’re getting into something new
so if you’re getting into something new that you have you know maybe passion for
that you have you know maybe passion for
that you have you know maybe passion for but don’t really know much about that’s
but don’t really know much about that’s
but don’t really know much about that’s why it’s important to go and do those
why it’s important to go and do those
why it’s important to go and do those things that get a job even on a
things that get a job even on a
things that get a job even on a part-time basis so you understand the
part-time basis so you understand the
part-time basis so you understand the industry and you able to figure out
industry and you able to figure out
industry and you able to figure out other ways you can add value try to add
other ways you can add value try to add
other ways you can add value try to add value on things that are sir
value on things that are sir
value on things that are sir related as much as possible or things
related as much as possible or things
related as much as possible or things that have high perceived value but don’t
that have high perceived value but don’t
that have high perceived value but don’t actually cost you a lot it’s a quick
actually cost you a lot it’s a quick
actually cost you a lot it’s a quick example every from my business every
example every from my business every
example every from my business every order will pull together some research
order will pull together some research
order will pull together some research on entrepreneurs just based on on my own
on entrepreneurs just based on on my own
on entrepreneurs just based on on my own website and my own list of people there
website and my own list of people there
website and my own list of people there are asking questions really common
are asking questions really common
are asking questions really common question that are being asked and kind
question that are being asked and kind
question that are being asked and kind of the trends that are happening in the
of the trends that are happening in the
of the trends that are happening in the world of entrepreneurship and we use
world of entrepreneurship and we use
world of entrepreneurship and we use that to help create our content schedule
that to help create our content schedule
that to help create our content schedule point forward so if everybody’s asking
point forward so if everybody’s asking
point forward so if everybody’s asking about starting up will create webinars
about starting up will create webinars
about starting up will create webinars on starting up and will create more
on starting up and will create more
on starting up and will create more entrepreneur profiles and starting up
entrepreneur profiles and starting up
entrepreneur profiles and starting up people asking about marketing will be
people asking about marketing will be
people asking about marketing will be more marketing context so we’re doing
more marketing context so we’re doing
more marketing context so we’re doing this anyway for a business what I
this anyway for a business what I
this anyway for a business what I started doing is working with our
started doing is working with our
started doing is working with our corporate partners and I go and I do a
corporate partners and I go and I do a
corporate partners and I go and I do a free presentation to them on our
free presentation to them on our
free presentation to them on our findings so this is stuff that I’m
findings so this is stuff that I’m
findings so this is stuff that I’m already doing doesn’t take me a lot of
already doing doesn’t take me a lot of
already doing doesn’t take me a lot of time to put together maybe make the
time to put together maybe make the
time to put together maybe make the slides look a little nicer than what we
slides look a little nicer than what we
slides look a little nicer than what we would do for own internal purposes but
would do for own internal purposes but
would do for own internal purposes but i’m not spending a lot of extra time
i’m not spending a lot of extra time
i’m not spending a lot of extra time doing it but it’s huge value to my
doing it but it’s huge value to my
doing it but it’s huge value to my clients nobody else is doing this for
clients nobody else is doing this for
clients nobody else is doing this for them when we’re getting a lot of
them when we’re getting a lot of
them when we’re getting a lot of industry knowledge that can help them
industry knowledge that can help them
industry knowledge that can help them plan their schedules as well so again is
plan their schedules as well so again is
plan their schedules as well so again is going way above and beyond and anytime
going way above and beyond and anytime
going way above and beyond and anytime somebody wants to work on a small
somebody wants to work on a small
somebody wants to work on a small business entrepreneurship project
business entrepreneurship project
business entrepreneurship project they’re going to come and talk to us
they’re going to come and talk to us
they’re going to come and talk to us because we’re providing all this extra
because we’re providing all this extra
because we’re providing all this extra body so same thing for you think of
body so same thing for you think of
body so same thing for you think of other ways even if it doesn’t cost you a
other ways even if it doesn’t cost you a
other ways even if it doesn’t cost you a lot of time or money it will seem as
lot of time or money it will seem as
lot of time or money it will seem as being really important and valuable to
being really important and valuable to
being really important and valuable to your clients those are some of the best
your clients those are some of the best
your clients those are some of the best ways to be able to go out and do it
ways to be able to go out and do it
ways to be able to go out and do it because again doesn’t cost you too many
because again doesn’t cost you too many
because again doesn’t cost you too many resources so your income will definitely
resources so your income will definitely
resources so your income will definitely depend on how much I provide and you
depend on how much I provide and you
depend on how much I provide and you want to keep striving as much as you can
want to keep striving as much as you can
want to keep striving as much as you can to provide tons of value to them
”
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