how to get endorsements for your company if you’re just starting up and you have
if you’re just starting up and you have
if you’re just starting up and you have a new product or new service a great way
a new product or new service a great way
a new product or new service a great way to help establish credibility and get
to help establish credibility and get
to help establish credibility and get the word out there is to get people who
the word out there is to get people who
the word out there is to get people who are well-known to endorse your product
are well-known to endorse your product
are well-known to endorse your product but how do you get in front of them how
but how do you get in front of them how
but how do you get in front of them how do you get on their radar it’s a
do you get on their radar it’s a
do you get on their radar it’s a question that came in from one of my
question that came in from one of my
question that came in from one of my readers Lana who has an educational
readers Lana who has an educational
readers Lana who has an educational product and wrote this huge long email
product and wrote this huge long email
product and wrote this huge long email but basically wants to figure out how do
but basically wants to figure out how do
but basically wants to figure out how do I get people to endorse my educational
I get people to endorse my educational
I get people to endorse my educational product so I’ve got three strategies for
product so I’ve got three strategies for
product so I’ve got three strategies for you that I’ve used two different degrees
you that I’ve used two different degrees
you that I’ve used two different degrees that hopefully can help you with your
that hopefully can help you with your
that hopefully can help you with your business the first is involve them in
business the first is involve them in
business the first is involve them in the creation the more people feel like
the creation the more people feel like
the creation the more people feel like they’re a part of something the more
they’re a part of something the more
they’re a part of something the more likely they’re gonna promote it so
likely they’re gonna promote it so
likely they’re gonna promote it so here’s a quick example of what I’ve done
here’s a quick example of what I’ve done
here’s a quick example of what I’ve done recently I created a line of famous
recently I created a line of famous
recently I created a line of famous entrepreneur trading cards I love
entrepreneur trading cards I love
entrepreneur trading cards I love baseball cards growing up I was a big
baseball cards growing up I was a big
baseball cards growing up I was a big fan of collecting baseball cards and I
fan of collecting baseball cards and I
fan of collecting baseball cards and I had those my first business really was
had those my first business really was
had those my first business really was like buying and selling training
like buying and selling training
like buying and selling training baseball cards you know as you get older
baseball cards you know as you get older
baseball cards you know as you get older you kind of want to relive your youth
you kind of want to relive your youth
you kind of want to relive your youth not that I’m that old but I love I don’t
not that I’m that old but I love I don’t
not that I’m that old but I love I don’t know so I was thinking finally my
know so I was thinking finally my
know so I was thinking finally my baseball card trading days and thought I
baseball card trading days and thought I
baseball card trading days and thought I want to make my own line of baseball
want to make my own line of baseball
want to make my own line of baseball cards how cool would that be but instead
cards how cool would that be but instead
cards how cool would that be but instead make it for entrepreneurs and what I did
make it for entrepreneurs and what I did
make it for entrepreneurs and what I did was I wrote to some of the top bloggers
was I wrote to some of the top bloggers
was I wrote to some of the top bloggers who were in the entrepreneur circle so
who were in the entrepreneur circle so
who were in the entrepreneur circle so guys like Gary Vaynerchuk Seth Godin Guy
guys like Gary Vaynerchuk Seth Godin Guy
guys like Gary Vaynerchuk Seth Godin Guy Kawasaki those kind of guys and I told
Kawasaki those kind of guys and I told
Kawasaki those kind of guys and I told them about my project and I wanted them
them about my project and I wanted them
them about my project and I wanted them to pick who was gonna be on the front so
to pick who was gonna be on the front so
to pick who was gonna be on the front so Seth Godin pigs Duncan Hines and Guy
Seth Godin pigs Duncan Hines and Guy
Seth Godin pigs Duncan Hines and Guy Kawasaki picks Steve Jobs and so we put
Kawasaki picks Steve Jobs and so we put
Kawasaki picks Steve Jobs and so we put them on the cart so we have I have my
them on the cart so we have I have my
them on the cart so we have I have my Steve Jobs card it’s you know all great
Steve Jobs card it’s you know all great
Steve Jobs card it’s you know all great information motivational stuff about
information motivational stuff about
information motivational stuff about Steve Jobs and on the back there’s a
Steve Jobs and on the back there’s a
Steve Jobs and on the back there’s a little picture of Guy Kawasaki and why
little picture of Guy Kawasaki and why
little picture of Guy Kawasaki and why he loves Steve Jobs
he loves Steve Jobs
he loves Steve Jobs so I’m involving him in the product and
so I’m involving him in the product and
so I’m involving him in the product and created this line and once I launched I
created this line and once I launched I
created this line and once I launched I just had the right to all the bloggers
just had the right to all the bloggers
just had the right to all the bloggers and give them the card sorry I just you
and give them the card sorry I just you
and give them the card sorry I just you know direct mail sent them the actual
know direct mail sent them the actual
know direct mail sent them the actual physical card and most of them wrote
physical card and most of them wrote
physical card and most of them wrote about it because they were part of it
about it because they were part of it
about it because they were part of it they were happy with it they took
they were happy with it they took
they were happy with it they took pictures with it and so involving them
pictures with it and so involving them
pictures with it and so involving them in the process helped make sure that
in the process helped make sure that
in the process helped make sure that they would promote it when it was
they would promote it when it was
they would promote it when it was finished so I don’t this awake and do
finished so I don’t this awake and do
finished so I don’t this awake and do that with your educational game or not
that with your educational game or not
that with your educational game or not the second is more product placement and
the second is more product placement and
the second is more product placement and that’s reaching out to people who would
that’s reaching out to people who would
that’s reaching out to people who would find it interesting and offering a free
find it interesting and offering a free
find it interesting and offering a free sample or a free demo and a lot of
sample or a free demo and a lot of
sample or a free demo and a lot of bloggers a lot of people in the media
bloggers a lot of people in the media
bloggers a lot of people in the media too are sharing the stuff that they like
too are sharing the stuff that they like
too are sharing the stuff that they like and use whether they’re getting paid for
and use whether they’re getting paid for
and use whether they’re getting paid for it whether they bought the product
it whether they bought the product
it whether they bought the product whether it was given for free or not and
whether it was given for free or not and
whether it was given for free or not and the most successful ones are the ones
the most successful ones are the ones
the most successful ones are the ones who do it with authenticity so I’ll turn
who do it with authenticity so I’ll turn
who do it with authenticity so I’ll turn down promoting things if I don’t use it
down promoting things if I don’t use it
down promoting things if I don’t use it or I don’t like it I only hopefully
or I don’t like it I only hopefully
or I don’t like it I only hopefully share the stuff that you know you guys
share the stuff that you know you guys
share the stuff that you know you guys will find interesting because I find it
will find interesting because I find it
will find interesting because I find it interesting and I’ll do videos of me you
interesting and I’ll do videos of me you
interesting and I’ll do videos of me you know using my new Roomba or buying new
know using my new Roomba or buying new
know using my new Roomba or buying new you know bottle openers I do that
you know bottle openers I do that
you know bottle openers I do that because I use those and I like them I
because I use those and I like them I
because I use those and I like them I want to share that with you I get
want to share that with you I get
want to share that with you I get pitched a lot by companies who want me
pitched a lot by companies who want me
pitched a lot by companies who want me to do two videos for them do reviews for
to do two videos for them do reviews for
to do two videos for them do reviews for them and I only take on the ones that
them and I only take on the ones that
them and I only take on the ones that actually like so here’s an example I’ve
actually like so here’s an example I’ve
actually like so here’s an example I’ve got I’m reading this book now okay King
got I’m reading this book now okay King
got I’m reading this book now okay King years it’s a great book is by Taylor
years it’s a great book is by Taylor
years it’s a great book is by Taylor branch so put that in a little closer
branch so put that in a little closer
branch so put that in a little closer and it what it’s about it’s Martin
and it what it’s about it’s Martin
and it what it’s about it’s Martin Luther King so I’m all about movement
Luther King so I’m all about movement
Luther King so I’m all about movement now the suffer meetings about how to
now the suffer meetings about how to
now the suffer meetings about how to build movement because I want to build
build movement because I want to build
build movement because I want to build an entrepreneurship movement and
an entrepreneurship movement and
an entrepreneurship movement and everything I’m consuming is around
everything I’m consuming is around
everything I’m consuming is around movement so this book is really
movement so this book is really
movement so this book is really interesting for me I love it I’m I’m
interesting for me I love it I’m I’m
interesting for me I love it I’m I’m tearing through it I’ve got let me open
tearing through it I’ve got let me open
tearing through it I’ve got let me open this up let me show you okay I open this
this up let me show you okay I open this
this up let me show you okay I open this up so he signed it so this is great to
up so he signed it so this is great to
up so he signed it so this is great to have them call my club with best wishes
have them call my club with best wishes
have them call my club with best wishes Taylor branch and as I flip through it
Taylor branch and as I flip through it
Taylor branch and as I flip through it get to the start that is a preface okay
get to the start that is a preface okay
get to the start that is a preface okay I’ve got like I’m highlighting I’ve got
I’ve got like I’m highlighting I’ve got
I’ve got like I’m highlighting I’ve got notes in the margin I’m taking notes on
notes in the margin I’m taking notes on
notes in the margin I’m taking notes on everything that that feel like I’m
everything that that feel like I’m
everything that that feel like I’m loving this book right and so this is
loving this book right and so this is
loving this book right and so this is great and I’m gonna talk about it and I
great and I’m gonna talk about it and I
great and I’m gonna talk about it and I talked about it in this video I’m
talked about it in this video I’m
talked about it in this video I’m tweeting about it and
tweeting about it and
tweeting about it and and at the same time I turned down most
and at the same time I turned down most
and at the same time I turned down most of the books that get pitched to me
of the books that get pitched to me
of the books that get pitched to me because just I’m not feeling that
because just I’m not feeling that
because just I’m not feeling that connection to it so what I encourage you
connection to it so what I encourage you
connection to it so what I encourage you to do is really take your time to find
to do is really take your time to find
to do is really take your time to find people who have a strong connection
people who have a strong connection
people who have a strong connection somehow with your mission with your
somehow with your mission with your
somehow with your mission with your product and would be a good candidate to
product and would be a good candidate to
product and would be a good candidate to actually use it those people would be
actually use it those people would be
actually use it those people would be really happy if you’ve written a book on
really happy if you’ve written a book on
really happy if you’ve written a book on creating the movement I want to hear
creating the movement I want to hear
creating the movement I want to hear about it send it to me I want to read it
about it send it to me I want to read it
about it send it to me I want to read it and if I like it you might be in my next
and if I like it you might be in my next
and if I like it you might be in my next video okay that’s how it works and most
video okay that’s how it works and most
video okay that’s how it works and most people are pretty accessible email
people are pretty accessible email
people are pretty accessible email Twitter Facebook YouTube you can find
Twitter Facebook YouTube you can find
Twitter Facebook YouTube you can find people but do your homework to really
people but do your homework to really
people but do your homework to really find the right people because the busier
find the right people because the busier
find the right people because the busier they are the bigger they are the more
they are the bigger they are the more
they are the bigger they are the more they’re bombarded with this stuff like I
they’re bombarded with this stuff like I
they’re bombarded with this stuff like I get this stuff all the time with people
get this stuff all the time with people
get this stuff all the time with people wanted me to do reviews for them and I’m
wanted me to do reviews for them and I’m
wanted me to do reviews for them and I’m really selective because I have a
really selective because I have a
really selective because I have a limited amount of time so hone your
limited amount of time so hone your
limited amount of time so hone your pitch really well the third thing you
pitch really well the third thing you
pitch really well the third thing you can do and this is if you’re really
can do and this is if you’re really
can do and this is if you’re really committed to it if you stand for
committed to it if you stand for
committed to it if you stand for something with your business then you
something with your business then you
something with your business then you can help create your own movement around
can help create your own movement around
can help create your own movement around that right so I don’t know what it is
that right so I don’t know what it is
that right so I don’t know what it is about your educational toys what you
about your educational toys what you
about your educational toys what you believe for a child’s education like
believe for a child’s education like
believe for a child’s education like maybe the school system is broken and
maybe the school system is broken and
maybe the school system is broken and kids need to learn by doing and you know
kids need to learn by doing and you know
kids need to learn by doing and you know I don’t know what it is like what do you
I don’t know what it is like what do you
I don’t know what it is like what do you believe what does your company stand for
believe what does your company stand for
believe what does your company stand for you can start to create content
you can start to create content
you can start to create content educational content that you can involve
educational content that you can involve
educational content that you can involve these bloggers in powerful content that
these bloggers in powerful content that
these bloggers in powerful content that they will want to help be a part of
they will want to help be a part of
they will want to help be a part of because they believe in the same thing
because they believe in the same thing
because they believe in the same thing so now it’s not just about selling a toy
so now it’s not just about selling a toy
so now it’s not just about selling a toy it’s something much bigger right and and
it’s something much bigger right and and
it’s something much bigger right and and I believe that you have that in you it’s
I believe that you have that in you it’s
I believe that you have that in you it’s do you want to do the work because
do you want to do the work because
do you want to do the work because getting all these guys on board they
getting all these guys on board they
getting all these guys on board they will if they really believe that you
will if they really believe that you
will if they really believe that you stand strongly for this cause if I’m
stand strongly for this cause if I’m
stand strongly for this cause if I’m pitching my guides if I’m pitching my
pitching my guides if I’m pitching my
pitching my guides if I’m pitching my trading cards whatever it is it’s not
trading cards whatever it is it’s not
trading cards whatever it is it’s not just pitching that it’s much bigger I
just pitching that it’s much bigger I
just pitching that it’s much bigger I can create a community around
can create a community around
can create a community around entrepreneurship because everything I do
entrepreneurship because everything I do
entrepreneurship because everything I do boozes entrepreneurship and the people
boozes entrepreneurship and the people
boozes entrepreneurship and the people who come
who come
who come your customers your bloggers the media
your customers your bloggers the media
your customers your bloggers the media all those people are coming because of
all those people are coming because of
all those people are coming because of the movement you’re creating and they’ll
the movement you’re creating and they’ll
the movement you’re creating and they’ll end up buying your product because
end up buying your product because
end up buying your product because that’s a part of it why do people buy my
that’s a part of it why do people buy my
that’s a part of it why do people buy my guides okay
guides okay
guides okay so I launched the guides that called
so I launched the guides that called
so I launched the guides that called zuga why do people buy the guard’s it’s
zuga why do people buy the guard’s it’s
zuga why do people buy the guard’s it’s not because I’m I’m hard selling them
not because I’m I’m hard selling them
not because I’m I’m hard selling them right you won’t see a video of me saying
right you won’t see a video of me saying
right you won’t see a video of me saying and you really need to go buy my guide
and you really need to go buy my guide
and you really need to go buy my guide now and it’s like 30% off last minute
now and it’s like 30% off last minute
now and it’s like 30% off last minute sale go buy buy buy buy buy that’s not
sale go buy buy buy buy buy that’s not
sale go buy buy buy buy buy that’s not I’m not ramming it down your throat
I’m not ramming it down your throat
I’m not ramming it down your throat because that’s not attractive and that’s
because that’s not attractive and that’s
because that’s not attractive and that’s not what I stand for
not what I stand for
not what I stand for but people end up buying them because
but people end up buying them because
but people end up buying them because they’re coming to me for entrepreneur
they’re coming to me for entrepreneur
they’re coming to me for entrepreneur information motivation wisdom guidance
information motivation wisdom guidance
information motivation wisdom guidance and this is just the next step of that
and this is just the next step of that
and this is just the next step of that so it can be the same thing with your
so it can be the same thing with your
so it can be the same thing with your product if you create a community and a
product if you create a community and a
product if you create a community and a movement around what your company stands
movement around what your company stands
movement around what your company stands for people will naturally want to know
for people will naturally want to know
for people will naturally want to know what’s next and will buy your product
what’s next and will buy your product
what’s next and will buy your product and all your other products if that
and all your other products if that
and all your other products if that helps now I can go on and on and on
helps now I can go on and on and on
helps now I can go on and on and on about creative movements I learned a lot
about creative movements I learned a lot
about creative movements I learned a lot from Martin Luther King and a few others
from Martin Luther King and a few others
from Martin Luther King and a few others thank you Taylor branch of the book
thank you Taylor branch of the book
thank you Taylor branch of the book anyway a few ideas on how to get your
anyway a few ideas on how to get your
anyway a few ideas on how to get your promo products out there and it’s it can
promo products out there and it’s it can
promo products out there and it’s it can be really powerful because if the right
be really powerful because if the right
be really powerful because if the right person endorses your product and sends
person endorses your product and sends
person endorses your product and sends it out to their audience they could help
it out to their audience they could help
it out to their audience they could help put you on the map so it’s definitely
put you on the map so it’s definitely
put you on the map so it’s definitely worth checking out believe for those
worth checking out believe for those
worth checking out believe for those you’re watching liked the video please
you’re watching liked the video please
you’re watching liked the video please give it a thumbs up below subscribe if
give it a thumbs up below subscribe if
give it a thumbs up below subscribe if you want to see more videos like this
you want to see more videos like this
you want to see more videos like this and leave a comment let me know what you
and leave a comment let me know what you
and leave a comment let me know what you think let me know leave something below
think let me know leave something below
think let me know leave something below to let me know that you are human and
to let me know that you are human and
to let me know that you are human and you like watching these videos and if
you like watching these videos and if
you like watching these videos and if you have a question you can leave it
you have a question you can leave it
you have a question you can leave it below too
below too
below too thank you so much and I’ll see you soon
”
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