he’s an American entrepreneur author and speaker he’s widely respected as one of
speaker he’s widely respected as one of
speaker he’s widely respected as one of the world’s most well known and
the world’s most well known and
the world’s most well known and respected internet marketers
respected internet marketers
respected internet marketers he teaches through a mix of video
he teaches through a mix of video
he teaches through a mix of video training webinars written guides
training webinars written guides
training webinars written guides one-on-one training and seminars
one-on-one training and seminars
one-on-one training and seminars he’s Evan pagan and here are his top ten
he’s Evan pagan and here are his top ten
he’s Evan pagan and here are his top ten rules for success
he says rich is a state of mind and then
he says rich is a state of mind and then if you’re rich on the inside you can
if you’re rich on the inside you can
if you’re rich on the inside you can then go create money but if you’re not
then go create money but if you’re not
then go create money but if you’re not rich on the inside if you don’t have a
rich on the inside if you don’t have a
rich on the inside if you don’t have a rich state of mind not only will you not
rich state of mind not only will you not
rich state of mind not only will you not be able to attract and create money but
be able to attract and create money but
be able to attract and create money but if you do get some you’ll find a way to
if you do get some you’ll find a way to
if you do get some you’ll find a way to get rid of it right a way that I have of
get rid of it right a way that I have of
get rid of it right a way that I have of saying it is that there’s a big
saying it is that there’s a big
saying it is that there’s a big difference between money and wealth and
difference between money and wealth and
difference between money and wealth and wealth comes from having knowledge
wealth comes from having knowledge
wealth comes from having knowledge systems assets understanding of how to
systems assets understanding of how to
systems assets understanding of how to create value for others and having
create value for others and having
create value for others and having systems and assets that create value
systems and assets that create value
systems and assets that create value whereas money is just these you know
whereas money is just these you know
whereas money is just these you know imaginary numbers and these worthless
imaginary numbers and these worthless
imaginary numbers and these worthless piece of paper that we you know try to
piece of paper that we you know try to
piece of paper that we you know try to pretend to have value so success is
pretend to have value so success is
pretend to have value so success is about fulfillment and I think
about fulfillment and I think
about fulfillment and I think fulfillment is about creating success
fulfillment is about creating success
fulfillment is about creating success for yourself but then creating success
for yourself but then creating success
for yourself but then creating success for others and helping them succeed have
for others and helping them succeed have
for others and helping them succeed have you ever seen Stephen Covey talking
you ever seen Stephen Covey talking
you ever seen Stephen Covey talking about how you have to put the big rocks
about how you have to put the big rocks
about how you have to put the big rocks in your day or else they will they won’t
in your day or else they will they won’t
in your day or else they will they won’t go in and so what he’ll do is they take
go in and so what he’ll do is they take
go in and so what he’ll do is they take he takes a big fish tank and on the
he takes a big fish tank and on the
he takes a big fish tank and on the table he has some big rocks and then he
table he has some big rocks and then he
table he has some big rocks and then he has some smaller rocks and then he has
has some smaller rocks and then he has
has some smaller rocks and then he has some pebbles and then he has some sand
some pebbles and then he has some sand
some pebbles and then he has some sand okay and so what he does is first he
okay and so what he does is first he
okay and so what he does is first he starts by putting all the sand into the
starts by putting all the sand into the
starts by putting all the sand into the tank and then he puts in the the little
tank and then he puts in the the little
tank and then he puts in the the little pebbles and then he puts in the bigger
pebbles and then he puts in the bigger
pebbles and then he puts in the bigger rocks and by the time he’s done the tank
rocks and by the time he’s done the tank
rocks and by the time he’s done the tank is almost full and he can’t fit in the
is almost full and he can’t fit in the
is almost full and he can’t fit in the big rocks that he has they just kind of
big rocks that he has they just kind of
big rocks that he has they just kind of sit on top and there’s nowhere to put
sit on top and there’s nowhere to put
sit on top and there’s nowhere to put most of them but then what he does is he
most of them but then what he does is he
most of them but then what he does is he takes the big rocks and he puts them
takes the big rocks and he puts them
takes the big rocks and he puts them into the tank first and then he takes
into the tank first and then he takes
into the tank first and then he takes the smaller rocks and he puts them in
the smaller rocks and he puts them in
the smaller rocks and he puts them in and he fits them around the bigger rocks
and he fits them around the bigger rocks
and he fits them around the bigger rocks then he takes the little pebbles and he
then he takes the little pebbles and he
then he takes the little pebbles and he puts them in and they fit in around the
puts them in and they fit in around the
puts them in and they fit in around the this
this
this all the rocks and the bigger ones and
all the rocks and the bigger ones and
all the rocks and the bigger ones and then he pours a ton of sand in there
then he pours a ton of sand in there
then he pours a ton of sand in there which fills all the cracks up and the
which fills all the cracks up and the
which fills all the cracks up and the lesson is that you have to put in the
lesson is that you have to put in the
lesson is that you have to put in the big rocks first or else they’ll never go
big rocks first or else they’ll never go
big rocks first or else they’ll never go in okay and the interesting thing about
in okay and the interesting thing about
in okay and the interesting thing about the big rocks is that they have to be
the big rocks is that they have to be
the big rocks is that they have to be chosen in advance in other words you
chosen in advance in other words you
chosen in advance in other words you must identify what your most valuable
must identify what your most valuable
must identify what your most valuable activities are and then install them in
activities are and then install them in
activities are and then install them in your day ahead of time because if you
your day ahead of time because if you
your day ahead of time because if you don’t okay other people will have things
don’t okay other people will have things
don’t okay other people will have things for you to do other people will take
for you to do other people will take
for you to do other people will take your attention and I can almost
your attention and I can almost
your attention and I can almost guarantee you that these other things
guarantee you that these other things
guarantee you that these other things that other people have for you are less
that other people have for you are less
that other people have for you are less important but in the moment they seem a
important but in the moment they seem a
important but in the moment they seem a lot more urgent okay so you got to put
lot more urgent okay so you got to put
lot more urgent okay so you got to put the big rocks in first and very
the big rocks in first and very
the big rocks in first and very importantly you have to know what they
importantly you have to know what they
importantly you have to know what they are don’t keep your best ideas secret
are don’t keep your best ideas secret
are don’t keep your best ideas secret most of the business owners that I know
most of the business owners that I know
most of the business owners that I know whenever they figure out something
whenever they figure out something
whenever they figure out something that’s really fantastic a thing that
that’s really fantastic a thing that
that’s really fantastic a thing that would really help prospects out they
would really help prospects out they
would really help prospects out they start scheming about how to sell it for
start scheming about how to sell it for
start scheming about how to sell it for a lot of money and about how to get
a lot of money and about how to get
a lot of money and about how to get people to give them money before they
people to give them money before they
people to give them money before they reveal this secret to them or this
reveal this secret to them or this
reveal this secret to them or this product or this service or this this
product or this service or this this
product or this service or this this information well guess what if you don’t
information well guess what if you don’t
information well guess what if you don’t show people what you’ve got and you
show people what you’ve got and you
show people what you’ve got and you don’t prove to them that you have a lot
don’t prove to them that you have a lot
don’t prove to them that you have a lot of value they’re not going to pay any
of value they’re not going to pay any
of value they’re not going to pay any attention to you at all a different
attention to you at all a different
attention to you at all a different mindset that I’ve developed and learned
mindset that I’ve developed and learned
mindset that I’ve developed and learned over the last several years is that if
over the last several years is that if
over the last several years is that if you will take your best ideas the ones
you will take your best ideas the ones
you will take your best ideas the ones that are the most valuable the ones that
that are the most valuable the ones that
that are the most valuable the ones that you might consider to be the silver
you might consider to be the silver
you might consider to be the silver bullets
bullets
bullets the magic bullets the ones that work
the magic bullets the ones that work
the magic bullets the ones that work every time that give instant results
every time that give instant results
every time that give instant results that eliminate hassle and friction from
that eliminate hassle and friction from
that eliminate hassle and friction from a person’s life and you give those away
a person’s life and you give those away
a person’s life and you give those away the prospect will say to themselves oh
the prospect will say to themselves oh
the prospect will say to themselves oh geez if this is what they’re giving way
geez if this is what they’re giving way
geez if this is what they’re giving way how much better must be the product that
how much better must be the product that
how much better must be the product that they’re selling so the advice that I
they’re selling so the advice that I
they’re selling so the advice that I have for you is ask yourself right now
have for you is ask yourself right now
have for you is ask yourself right now what is the one thing that you’ve
what is the one thing that you’ve
what is the one thing that you’ve figured out over your lifetime and over
figured out over your lifetime and over
figured out over your lifetime and over your career that can help your prospects
your career that can help your prospects
your career that can help your prospects out the most the thing that can give
out the most the thing that can give
out the most the thing that can give them the most value eliminate the most
them the most value eliminate the most
them the most value eliminate the most friction and hassle from their life all
friction and hassle from their life all
friction and hassle from their life all right the thing that works every single
right the thing that works every single
right the thing that works every single time what’s the magic bullet that you
time what’s the magic bullet that you
time what’s the magic bullet that you figured out
figured out
figured out the one thing before you heard this you
the one thing before you heard this you
the one thing before you heard this you would never share with anyone okay good
would never share with anyone okay good
would never share with anyone okay good I’d like you to do now is make a
I’d like you to do now is make a
I’d like you to do now is make a commitment to yourself to give it away
commitment to yourself to give it away
commitment to yourself to give it away and give it away to as many people as
and give it away to as many people as
and give it away to as many people as you possibly can
you possibly can
you possibly can by the way this is the kind of thing
by the way this is the kind of thing
by the way this is the kind of thing that will create viral marketing for you
that will create viral marketing for you
that will create viral marketing for you this is the kind of thing that you give
this is the kind of thing that you give
this is the kind of thing that you give it away people will start talking about
it away people will start talking about
it away people will start talking about it they’ll start coming to you and
it they’ll start coming to you and
it they’ll start coming to you and saying wow that’s an incredible idea do
saying wow that’s an incredible idea do
saying wow that’s an incredible idea do you have any more and I advise you to
you have any more and I advise you to
you have any more and I advise you to give away even more of your good ideas
give away even more of your good ideas
give away even more of your good ideas now language is part of communication
now language is part of communication
now language is part of communication but there’s a much bigger piece of
but there’s a much bigger piece of
but there’s a much bigger piece of communication than language which is the
communication than language which is the
communication than language which is the nonverbal communication that happens
nonverbal communication that happens
nonverbal communication that happens between people most persuasion most
between people most persuasion most
between people most persuasion most bonding most connection happens on
bonding most connection happens on
bonding most connection happens on channels other than the words alright so
channels other than the words alright so
channels other than the words alright so you’ve heard the the old estimates that
you’ve heard the the old estimates that
you’ve heard the the old estimates that you know over 90 percent of your
you know over 90 percent of your
you know over 90 percent of your communication is your voice tone in your
communication is your voice tone in your
communication is your voice tone in your body language communication is so
body language communication is so
body language communication is so important and what’s amazing is most
important and what’s amazing is most
important and what’s amazing is most people are just unconscious they’re not
people are just unconscious they’re not
people are just unconscious they’re not paying any attention to it they’re not
paying any attention to it they’re not
paying any attention to it they’re not learning how to communicate with and
learning how to communicate with and
learning how to communicate with and connect with other people better so
connect with other people better so
connect with other people better so learn about body language learn about
learn about body language learn about
learn about body language learn about nonverbal communication learn about how
nonverbal communication learn about how
nonverbal communication learn about how to connect with people and build rapport
to connect with people and build rapport
to connect with people and build rapport so I think of entrepreneurship as being
so I think of entrepreneurship as being
so I think of entrepreneurship as being like an ultimate training ground an
like an ultimate training ground an
like an ultimate training ground an ultimate practice place to learn the
ultimate practice place to learn the
ultimate practice place to learn the basic skills that we need to learn in
basic skills that we need to learn in
basic skills that we need to learn in order to then come back and and be great
order to then come back and and be great
order to then come back and and be great at contribution Steven Covey has the
at contribution Steven Covey has the
at contribution Steven Covey has the model of first we start out dependent
model of first we start out dependent
model of first we start out dependent and then we become independent and then
and then we become independent and then
and then we become independent and then we become interdependent and in
we become interdependent and in
we become interdependent and in developmental models if you study
developmental models if you study
developmental models if you study developmental psychology which I
developmental psychology which I
developmental psychology which I recommend you do in any of the
recommend you do in any of the
recommend you do in any of the developmental models each level acts as
developmental models each level acts as
developmental models each level acts as a foundation for the next level so if we
a foundation for the next level so if we
a foundation for the next level so if we don’t become powerfully independent we
don’t become powerfully independent we
don’t become powerfully independent we can’t become powerfully interdependent
can’t become powerfully interdependent
can’t become powerfully interdependent and I think of entrepreneurship is being
and I think of entrepreneurship is being
and I think of entrepreneurship is being the best school now for becoming
the best school now for becoming
the best school now for becoming powerfully independent Robert Kiyosaki
powerfully independent Robert Kiyosaki
powerfully independent Robert Kiyosaki who wrote Rich Dad Poor Dad and cashflow
who wrote Rich Dad Poor Dad and cashflow
who wrote Rich Dad Poor Dad and cashflow quadrant some other books that are
quadrant some other books that are
quadrant some other books that are excellent initial training he’s got this
excellent initial training he’s got this
excellent initial training he’s got this some this model where he says we start
some this model where he says we start
some this model where he says we start out as employee
out as employee
out as employee and then we go to self-employed and then
and then we go to self-employed and then
and then we go to self-employed and then we become business owners and then we
we become business owners and then we
we become business owners and then we become investors and then I would add
become investors and then I would add
become investors and then I would add then we become philanthropists ideally
then we become philanthropists ideally
then we become philanthropists ideally we’d become people to come back and
we’d become people to come back and
we’d become people to come back and contribute and these build upon each
contribute and these build upon each
contribute and these build upon each other ok so when you’re an employee you
other ok so when you’re an employee you
other ok so when you’re an employee you are you learn some tasks some skills you
are you learn some tasks some skills you
are you learn some tasks some skills you do them you get a paycheck when you
do them you get a paycheck when you
do them you get a paycheck when you become self-employed
become self-employed
become self-employed now you’re responsible you have to go
now you’re responsible you have to go
now you’re responsible you have to go get the business as well then when you
get the business as well then when you
get the business as well then when you have a when you’re a business owner you
have a when you’re a business owner you
have a when you’re a business owner you create that organism or that entity that
create that organism or that entity that
create that organism or that entity that then runs and throws off the profit and
then runs and throws off the profit and
then runs and throws off the profit and then when you become an investor you
then when you become an investor you
then when you become an investor you invest in those types of entities and
invest in those types of entities and
invest in those types of entities and then ideally when you become a
then ideally when you become a
then ideally when you become a philanthropist or someone that’s
philanthropist or someone that’s
philanthropist or someone that’s contributing you start investing in the
contributing you start investing in the
contributing you start investing in the most important you know biggest why to
most important you know biggest why to
most important you know biggest why to scale up kind of projects and I say that
scale up kind of projects and I say that
scale up kind of projects and I say that model those five steps because
model those five steps because
model those five steps because entrepreneur business owner is in the
entrepreneur business owner is in the
entrepreneur business owner is in the middle and what I want to emphasize is
middle and what I want to emphasize is
middle and what I want to emphasize is that entrepreneurship and owning and
that entrepreneurship and owning and
that entrepreneurship and owning and building a business it’s one step in a
building a business it’s one step in a
building a business it’s one step in a much bigger puzzle it’s not the end and
much bigger puzzle it’s not the end and
much bigger puzzle it’s not the end and unfortunately I see a lot of
unfortunately I see a lot of
unfortunately I see a lot of entrepreneurs get stuck at that step
entrepreneurs get stuck at that step
entrepreneurs get stuck at that step they get to that level and they start
they get to that level and they start
they get to that level and they start becoming very successful and then they
becoming very successful and then they
becoming very successful and then they just want more and bigger and you know
just want more and bigger and you know
just want more and bigger and you know more money and more power rather than
more money and more power rather than
more money and more power rather than realizing oh that’s just one step that I
realizing oh that’s just one step that I
realizing oh that’s just one step that I need to become competent in so that I
need to become competent in so that I
need to become competent in so that I can go on to the next level and go on to
can go on to the next level and go on to
can go on to the next level and go on to the next level so what’s the difference
the next level so what’s the difference
the next level so what’s the difference between these levels well essentially
between these levels well essentially
between these levels well essentially the difference is each one becomes more
the difference is each one becomes more
the difference is each one becomes more complex and more multi-dimensional and
complex and more multi-dimensional and
complex and more multi-dimensional and has a longer time horizon right so when
has a longer time horizon right so when
has a longer time horizon right so when you’re an employee you’re just doing
you’re an employee you’re just doing
you’re an employee you’re just doing your work to get your paycheck in two
your work to get your paycheck in two
your work to get your paycheck in two weeks when you’re self-employed all of a
weeks when you’re self-employed all of a
weeks when you’re self-employed all of a sudden the timer as it moves out you
sudden the timer as it moves out you
sudden the timer as it moves out you learn about invoicing and you learn that
learn about invoicing and you learn that
learn about invoicing and you learn that companies don’t pay invoices as fast as
companies don’t pay invoices as fast as
companies don’t pay invoices as fast as you used to get your paycheck and then
you used to get your paycheck and then
you used to get your paycheck and then when you become a business owner an
when you become a business owner an
when you become a business owner an entrepreneur you know kind of proper you
entrepreneur you know kind of proper you
entrepreneur you know kind of proper you start thinking in timeframes of months
start thinking in timeframes of months
start thinking in timeframes of months in years in terms of return you become
in years in terms of return you become
in years in terms of return you become an investor you start thinking in terms
an investor you start thinking in terms
an investor you start thinking in terms of multiple years or even decades and
of multiple years or even decades and
of multiple years or even decades and then philanthropist you know you look
then philanthropist you know you look
then philanthropist you know you look way out onto the horizon and and I say
way out onto the horizon and and I say
way out onto the horizon and and I say this because because each level builds
this because because each level builds
this because because each level builds on the previous levels this
on the previous levels this
on the previous levels this entrepreneur level where you you start
entrepreneur level where you you start
entrepreneur level where you you start learning to manage a team to manage
learning to manage a team to manage
learning to manage a team to manage resources to think in multi-year time
resources to think in multi-year time
resources to think in multi-year time horizons it’s a really important step
horizons it’s a really important step
horizons it’s a really important step for us to all go through and when I hear
for us to all go through and when I hear
for us to all go through and when I hear people tell me that they want to make an
people tell me that they want to make an
people tell me that they want to make an impact on the world and they go straight
impact on the world and they go straight
impact on the world and they go straight from you know high school to that or
from you know high school to that or
from you know high school to that or sometimes straight from college to that
sometimes straight from college to that
sometimes straight from college to that and they don’t get a little experience
and they don’t get a little experience
and they don’t get a little experience working in the entrepreneurial world my
working in the entrepreneurial world my
working in the entrepreneurial world my heart sinks a little bit because I think
heart sinks a little bit because I think
heart sinks a little bit because I think they’re not going to be as powerful at
they’re not going to be as powerful at
they’re not going to be as powerful at making a difference or an impact in the
making a difference or an impact in the
making a difference or an impact in the world as they would have been had they
world as they would have been had they
world as they would have been had they gone and made themselves strong and
gone and made themselves strong and
gone and made themselves strong and powerful and successful first start
powerful and successful first start
powerful and successful first start habitual izing or ritualizing or
habitual izing or ritualizing or
habitual izing or ritualizing or systemising or routine izing those
systemising or routine izing those
systemising or routine izing those things that are the most important
things that are the most important
things that are the most important things and start doing them every day at
things and start doing them every day at
things and start doing them every day at the same time and what you’ll find is
the same time and what you’ll find is
the same time and what you’ll find is that especially in the work arena in
that especially in the work arena in
that especially in the work arena in business if you will make rituals and
business if you will make rituals and
business if you will make rituals and routines out of the very high value
routines out of the very high value
routines out of the very high value things in your life every day you’ll do
things in your life every day you’ll do
things in your life every day you’ll do them at the same time automatically
them at the same time automatically
them at the same time automatically because if you think about it you
because if you think about it you
because if you think about it you already do the same things every day at
already do the same things every day at
already do the same things every day at the same time automatically when we
the same time automatically when we
the same time automatically when we procrastinate what we’re usually doing
procrastinate what we’re usually doing
procrastinate what we’re usually doing is resisting doing something different
is resisting doing something different
is resisting doing something different than we normally do right we have our
than we normally do right we have our
than we normally do right we have our routines that we’re in we’re all
routines that we’re in we’re all
routines that we’re in we’re all creatures of habit we like to do the
creatures of habit we like to do the
creatures of habit we like to do the same things at around the same times
same things at around the same times
same things at around the same times every day and when we’re procrastinating
every day and when we’re procrastinating
every day and when we’re procrastinating what we’re doing is going oh I don’t
what we’re doing is going oh I don’t
what we’re doing is going oh I don’t really want to do that thing right now
really want to do that thing right now
really want to do that thing right now sometimes we don’t know why we’re coming
sometimes we don’t know why we’re coming
sometimes we don’t know why we’re coming up with a bunch of excuses it’s usually
up with a bunch of excuses it’s usually
up with a bunch of excuses it’s usually just because it’s not a habit it’s not a
just because it’s not a habit it’s not a
just because it’s not a habit it’s not a routine it’s not something that we do
routine it’s not something that we do
routine it’s not something that we do automatically every day as an example I
automatically every day as an example I
automatically every day as an example I struggled for years with trying to get
struggled for years with trying to get
struggled for years with trying to get my sleep and my exercise and my diet all
my sleep and my exercise and my diet all
my sleep and my exercise and my diet all in shape well that all changed when I
in shape well that all changed when I
in shape well that all changed when I built a simple routine where I go to
built a simple routine where I go to
built a simple routine where I go to sleep at the same time I wake up around
sleep at the same time I wake up around
sleep at the same time I wake up around the same time and then I do my exercise
the same time and then I do my exercise
the same time and then I do my exercise first thing and then I eat a healthy
first thing and then I eat a healthy
first thing and then I eat a healthy meal first thing and then I just made a
meal first thing and then I just made a
meal first thing and then I just made a routine out of that so I go to sleep
routine out of that so I go to sleep
routine out of that so I go to sleep I get enough sleep I wake up first thing
I get enough sleep I wake up first thing
I get enough sleep I wake up first thing that I do is I make sure that I get my
that I do is I make sure that I get my
that I do is I make sure that I get my exercise and then I have a healthy meal
exercise and then I have a healthy meal
exercise and then I have a healthy meal and now I’m pulled
and now I’m pulled
and now I’m pulled into these routines everyday and they
into these routines everyday and they
into these routines everyday and they don’t have to worry about
don’t have to worry about
don’t have to worry about procrastinating because it’s a ritual
procrastinating because it’s a ritual
procrastinating because it’s a ritual it’s something that I do the same every
it’s something that I do the same every
it’s something that I do the same every day now it takes 30 days or so to
day now it takes 30 days or so to
day now it takes 30 days or so to actually create a new habit so you got
actually create a new habit so you got
actually create a new habit so you got to force yourself to do it at the same
to force yourself to do it at the same
to force yourself to do it at the same time every day
time every day
time every day at two to three weeks you’ll notice it
at two to three weeks you’ll notice it
at two to three weeks you’ll notice it gets easier and easier and then in about
gets easier and easier and then in about
gets easier and easier and then in about a month you’re just doing the exact same
a month you’re just doing the exact same
a month you’re just doing the exact same thing every day you’re pulled into it
thing every day you’re pulled into it
thing every day you’re pulled into it you find yourself doing it automatically
you find yourself doing it automatically
you find yourself doing it automatically and this is the one where Ellen goes oh
and this is the one where Ellen goes oh
and this is the one where Ellen goes oh I don’t want to be a salesperson right
I don’t want to be a salesperson right
I don’t want to be a salesperson right yeah one of the things that we do in our
yeah one of the things that we do in our
yeah one of the things that we do in our business is we take experts and we teach
business is we take experts and we teach
business is we take experts and we teach them how to package their information up
them how to package their information up
them how to package their information up into products like ebooks and other
into products like ebooks and other
into products like ebooks and other information products and sell them well
information products and sell them well
information products and sell them well when I start talking to these experts
when I start talking to these experts
when I start talking to these experts almost universally they say things like
almost universally they say things like
almost universally they say things like I’ve got all the content I just need to
I’ve got all the content I just need to
I’ve got all the content I just need to find someone who can mark it and sell it
find someone who can mark it and sell it
find someone who can mark it and sell it for me and when I say to them well you
for me and when I say to them well you
for me and when I say to them well you know what would probably be good for you
know what would probably be good for you
know what would probably be good for you is to actually learn some marketing and
is to actually learn some marketing and
is to actually learn some marketing and sales they go oh I don’t want to look
sales they go oh I don’t want to look
sales they go oh I don’t want to look I’m not a Salesman they kind of like
I’m not a Salesman they kind of like
I’m not a Salesman they kind of like look down it salespeople like it’s some
look down it salespeople like it’s some
look down it salespeople like it’s some like lower form of human business scum
like lower form of human business scum
like lower form of human business scum or something like that and you know you
or something like that and you know you
or something like that and you know you imagine okay I have to put on a funky
imagine okay I have to put on a funky
imagine okay I have to put on a funky like a weird suit and like a windbreaker
like a weird suit and like a windbreaker
like a weird suit and like a windbreaker like a car salesman or the sell my
like a car salesman or the sell my
like a car salesman or the sell my product would never want to do that well
product would never want to do that well
product would never want to do that well when you really learn sales as I know
when you really learn sales as I know
when you really learn sales as I know you know because your various or your
you know because your various or your
you know because your various or your fantastic sales person that the best
fantastic sales person that the best
fantastic sales person that the best selling methods are consultative selling
selling methods are consultative selling
selling methods are consultative selling where you don’t sit down and try to talk
where you don’t sit down and try to talk
where you don’t sit down and try to talk someone into buying you sit down and you
someone into buying you sit down and you
someone into buying you sit down and you say let me ask you some questions let me
say let me ask you some questions let me
say let me ask you some questions let me learn about you and find out what all
learn about you and find out what all
learn about you and find out what all your problems are and let me see if what
your problems are and let me see if what
your problems are and let me see if what I have is even a fit and then once
I have is even a fit and then once
I have is even a fit and then once you’ve found out where they’re at what
you’ve found out where they’re at what
you’ve found out where they’re at what their problems are what all the
their problems are what all the
their problems are what all the challenges they’re facing or and what
challenges they’re facing or and what
challenges they’re facing or and what they’d like to accomplish then you sell
they’d like to accomplish then you sell
they’d like to accomplish then you sell solutions you sell them fixing their
solutions you sell them fixing their
solutions you sell them fixing their problems you sell them getting what they
problems you sell them getting what they
problems you sell them getting what they want not your thing and the best of the
want not your thing and the best of the
want not your thing and the best of the best of the best salespeople are the
best of the best salespeople are the
best of the best salespeople are the ones that walk in and sit down and ask
ones that walk in and sit down and ask
ones that walk in and sit down and ask much questions and then say my product
much questions and then say my product
much questions and then say my product can’t help you let me refer to some you
can’t help you let me refer to some you
can’t help you let me refer to some you know refer you to someone who can
know refer you to someone who can
know refer you to someone who can because those are the people that win
because those are the people that win
because those are the people that win the trust and
the trust and
the trust and when they say this is the thing that
when they say this is the thing that
when they say this is the thing that will solve your problem the prospects is
will solve your problem the prospects is
will solve your problem the prospects is that’s the thing I need because they’re
that’s the thing I need because they’re
that’s the thing I need because they’re trustworthy so learning consultative
trustworthy so learning consultative
trustworthy so learning consultative selling and really learning how to sell
selling and really learning how to sell
selling and really learning how to sell like a professional is very important
like a professional is very important
like a professional is very important know thyself know thyself
know thyself know thyself
know thyself know thyself this is probably the most famous phrase
this is probably the most famous phrase
this is probably the most famous phrase handed down from the Greek philosophers
handed down from the Greek philosophers
handed down from the Greek philosophers know thyself why is it so important why
know thyself why is it so important why
know thyself why is it so important why is it so profound
is it so profound
is it so profound and another question why do we do what
and another question why do we do what
and another question why do we do what we do why do we think the way we think
we do why do we think the way we think
we do why do we think the way we think why do we feel the way we feel why do we
why do we feel the way we feel why do we
why do we feel the way we feel why do we behave in certain patterns and get into
behave in certain patterns and get into
behave in certain patterns and get into certain relationship patterns in our
certain relationship patterns in our
certain relationship patterns in our lives well these are the magic questions
lives well these are the magic questions
lives well these are the magic questions psychology answers these questions on
psychology answers these questions on
psychology answers these questions on the general level but we all have
the general level but we all have
the general level but we all have experiences that are private very
experiences that are private very
experiences that are private very individual and very powerful we have
individual and very powerful we have
individual and very powerful we have something that’s shaping our thoughts
something that’s shaping our thoughts
something that’s shaping our thoughts shaping our emotions shaping our
shaping our emotions shaping our
shaping our emotions shaping our behavior from the inside why is it so
behavior from the inside why is it so
behavior from the inside why is it so important to know yourself what does it
important to know yourself what does it
important to know yourself what does it mean well I don’t think it means to know
mean well I don’t think it means to know
mean well I don’t think it means to know what your favorite TV show is or what
what your favorite TV show is or what
what your favorite TV show is or what your favorite restaurant is I do think
your favorite restaurant is I do think
your favorite restaurant is I do think to know yourself means to understand
to know yourself means to understand
to know yourself means to understand your personality to understand how
your personality to understand how
your personality to understand how you’re wired what you’re likely to do in
you’re wired what you’re likely to do in
you’re wired what you’re likely to do in different situations under different
different situations under different
different situations under different types of pressure and with different
types of pressure and with different
types of pressure and with different types of people the reason that it’s so
types of people the reason that it’s so
types of people the reason that it’s so important to know thyself is because
important to know thyself is because
important to know thyself is because there are many different types of people
there are many different types of people
there are many different types of people in the world and to create success you
in the world and to create success you
in the world and to create success you must work effectively with yourself and
must work effectively with yourself and
must work effectively with yourself and with others you must know yourself you
with others you must know yourself you
with others you must know yourself you must know how you work so you can
must know how you work so you can
must know how you work so you can control yourself communicate well and
control yourself communicate well and
control yourself communicate well and understand what others are communicating
understand what others are communicating
understand what others are communicating and ultimately increase your
and ultimately increase your
and ultimately increase your effectiveness communicating and
effectiveness communicating and
effectiveness communicating and persuading others and creating the
persuading others and creating the
persuading others and creating the results that you want in your life it’s
results that you want in your life it’s
results that you want in your life it’s also critical to know yourself so you
also critical to know yourself so you
also critical to know yourself so you can understand your weaknesses your soft
can understand your weaknesses your soft
can understand your weaknesses your soft spots your Achilles heels and those
spots your Achilles heels and those
spots your Achilles heels and those things in your life that can hurt you
things in your life that can hurt you
things in your life that can hurt you all of these things are intimately
all of these things are intimately
all of these things are intimately connected to your personality
connected to your personality
connected to your personality understanding your personality is
understanding your personality is
understanding your personality is understanding yourself if you’d like to
understanding yourself if you’d like to
understanding yourself if you’d like to know thyself then know thy personality
know thyself then know thy personality
know thyself then know thy personality in the past the paradigm that we use as
in the past the paradigm that we use as
in the past the paradigm that we use as business owners and marketers is that we
business owners and marketers is that we
business owners and marketers is that we have some entry-level stuff that we use
have some entry-level stuff that we use
have some entry-level stuff that we use to get prospects attention and those
to get prospects attention and those
to get prospects attention and those things might be like advertisements or
things might be like advertisements or
things might be like advertisements or we might offer you know some free
we might offer you know some free
we might offer you know some free information or a free report or
information or a free report or
information or a free report or sometimes even pre-recorded messages or
sometimes even pre-recorded messages or
sometimes even pre-recorded messages or free consultations and then we move and
free consultations and then we move and
free consultations and then we move and we have the kind of mid-level priced
we have the kind of mid-level priced
we have the kind of mid-level priced products that we sell and upsell to and
products that we sell and upsell to and
products that we sell and upsell to and then we have our highest end products
then we have our highest end products
then we have our highest end products that we sell to our best customers well
that we sell to our best customers well
that we sell to our best customers well what’s happening now and what’s
what’s happening now and what’s
what’s happening now and what’s happening a lot and accelerating over
happening a lot and accelerating over
happening a lot and accelerating over the last few years with the rise of the
the last few years with the rise of the
the last few years with the rise of the Internet
Internet
Internet is more and more stuff is available for
is more and more stuff is available for
is more and more stuff is available for free there are more companies that are
free there are more companies that are
free there are more companies that are funded by venture capital that have 50
funded by venture capital that have 50
funded by venture capital that have 50 million dollars in cash in the bank that
million dollars in cash in the bank that
million dollars in cash in the bank that they don’t know what to do with so
they don’t know what to do with so
they don’t know what to do with so they’re just giving stuff away to
they’re just giving stuff away to
they’re just giving stuff away to customers things are becoming cheaper
customers things are becoming cheaper
customers things are becoming cheaper and cheaper to produce and all that
and cheaper to produce and all that
and cheaper to produce and all that stuff that you used to think of as being
stuff that you used to think of as being
stuff that you used to think of as being your your real valuable stuff now you’ve
your your real valuable stuff now you’ve
your your real valuable stuff now you’ve got your competitors giving it away to
got your competitors giving it away to
got your competitors giving it away to your customers so if you can’t beat them
your customers so if you can’t beat them
your customers so if you can’t beat them you need to join them and in fact what I
you need to join them and in fact what I
you need to join them and in fact what I think you need to do is get in front of
think you need to do is get in front of
think you need to do is get in front of them and what we do is we take that line
them and what we do is we take that line
them and what we do is we take that line that was the stuff that we used to give
that was the stuff that we used to give
that was the stuff that we used to give away for free and we move it deeper into
away for free and we move it deeper into
away for free and we move it deeper into the customer relationship and the things
the customer relationship and the things
the customer relationship and the things that we used to charge money for are
that we used to charge money for are
that we used to charge money for are entry-level products now we give away
entry-level products now we give away
entry-level products now we give away and what that does is it builds
and what that does is it builds
and what that does is it builds relationships with more customers it
relationships with more customers it
relationships with more customers it allows us to kind of widen our funnel so
allows us to kind of widen our funnel so
allows us to kind of widen our funnel so to speak and attract a lot more
to speak and attract a lot more
to speak and attract a lot more prospects so let me give you an example
prospects so let me give you an example
prospects so let me give you an example from one of our current businesses as I
from one of our current businesses as I
from one of our current businesses as I mentioned before we have a company
mentioned before we have a company
mentioned before we have a company called double your dating and in that
called double your dating and in that
called double your dating and in that company we teach dating advice to men
company we teach dating advice to men
company we teach dating advice to men now we actually have another company
now we actually have another company
now we actually have another company that we teach dating advice to women and
that we teach dating advice to women and
that we teach dating advice to women and we have others that we teach other kind
we have others that we teach other kind
we have others that we teach other kind of self-help and personal development
of self-help and personal development
of self-help and personal development topics but the one that started it all
topics but the one that started it all
topics but the one that started it all was the company called double your
was the company called double your
was the company called double your dating and when I originally sat down to
dating and when I originally sat down to
dating and when I originally sat down to work on the marketing for that that
work on the marketing for that that
work on the marketing for that that company I started playing around with
company I started playing around with
company I started playing around with email newsletters and at first the
email newsletters and at first the
email newsletters and at first the newsletters that I sent out were very
newsletters that I sent out were very
newsletters that I sent out were very short and there were excerpts of some of
short and there were excerpts of some of
short and there were excerpts of some of our products and other stuff that wasn’t
our products and other stuff that wasn’t
our products and other stuff that wasn’t really all that valuable but it was free
really all that valuable but it was free
really all that valuable but it was free and I thought that people would you know
and I thought that people would you know
and I thought that people would you know kind of find it find some value in it we
kind of find it find some value in it we
kind of find it find some value in it we started sending them out well as we
started sending them out well as we
started sending them out well as we developed I started writing longer and
developed I started writing longer and
developed I started writing longer and longer newsletters and I realized that
longer newsletters and I realized that
longer newsletters and I realized that the more valuable the newsletter the
the more valuable the newsletter the
the more valuable the newsletter the more it caused people to want to invest
more it caused people to want to invest
more it caused people to want to invest in our products and at one point I said
in our products and at one point I said
in our products and at one point I said to myself you know what I want to create
to myself you know what I want to create
to myself you know what I want to create the most valuable newsletter that has
the most valuable newsletter that has
the most valuable newsletter that has ever been created on any topic ever in
ever been created on any topic ever in
ever been created on any topic ever in history and then I want to give it away
history and then I want to give it away
history and then I want to give it away I set the bar very high
I set the bar very high
I set the bar very high and when I was thinking this I was
and when I was thinking this I was
and when I was thinking this I was thinking about financial newsletters
thinking about financial newsletters
thinking about financial newsletters that sometimes cost thousands of dollars
that sometimes cost thousands of dollars
that sometimes cost thousands of dollars a year I mean I was really put in the
a year I mean I was really put in the
a year I mean I was really put in the bar up there and if you’ve ever read
bar up there and if you’ve ever read
bar up there and if you’ve ever read some of our newsletters you’ll see that
some of our newsletters you’ll see that
some of our newsletters you’ll see that they average probably fifteen or twenty
they average probably fifteen or twenty
they average probably fifteen or twenty pages long and we send them out every
pages long and we send them out every
pages long and we send them out every couple
couple
couple days some of them are as long as 30 or
days some of them are as long as 30 or
days some of them are as long as 30 or 40 pages of value jam-packed with
40 pages of value jam-packed with
40 pages of value jam-packed with entertaining useful step-by-step
entertaining useful step-by-step
entertaining useful step-by-step mindsets everything you could possibly
mindsets everything you could possibly
mindsets everything you could possibly need and we get letters from all around
need and we get letters from all around
need and we get letters from all around the world constantly talking about how
the world constantly talking about how
the world constantly talking about how the appreciation thanking us for the
the appreciation thanking us for the
the appreciation thanking us for the value that we jam-pack in these
value that we jam-pack in these
value that we jam-pack in these newsletters if you subscribe to that
newsletters if you subscribe to that
newsletters if you subscribe to that newsletter and you’re interested in
newsletter and you’re interested in
newsletter and you’re interested in getting dating advice you will have your
getting dating advice you will have your
getting dating advice you will have your picture filled up to the brim I
picture filled up to the brim I
picture filled up to the brim I recommend that you ask yourself how can
recommend that you ask yourself how can
recommend that you ask yourself how can you move the free line in your business
you move the free line in your business
you move the free line in your business you might not want to go overboard like
you might not want to go overboard like
you might not want to go overboard like we did but what’s an entry level product
we did but what’s an entry level product
we did but what’s an entry level product that doesn’t cost you much to produce
that doesn’t cost you much to produce
that doesn’t cost you much to produce that you can just give away to your
that you can just give away to your
that you can just give away to your customers if you don’t use information
customers if you don’t use information
customers if you don’t use information products in your business things like
products in your business things like
products in your business things like email newsletters and downloadable
email newsletters and downloadable
email newsletters and downloadable ebooks and CD and DVD courses and
ebooks and CD and DVD courses and
ebooks and CD and DVD courses and streaming video like you’re watching
streaming video like you’re watching
streaming video like you’re watching right now then you really need to do
right now then you really need to do
right now then you really need to do that and you need to learn about it as
that and you need to learn about it as
that and you need to learn about it as soon as you possibly can the idea of
soon as you possibly can the idea of
soon as you possibly can the idea of bringing light to failures right and you
bringing light to failures right and you
bringing light to failures right and you mentioned that in our business we try to
mentioned that in our business we try to
mentioned that in our business we try to encourage people as soon as you see
encourage people as soon as you see
encourage people as soon as you see something that goes wrong or you screw
something that goes wrong or you screw
something that goes wrong or you screw something up raise your hand it’s a half
something up raise your hand it’s a half
something up raise your hand it’s a half screwed-up or I see something that’s
screwed-up or I see something that’s
screwed-up or I see something that’s wrong over here and make it a win and I
wrong over here and make it a win and I
wrong over here and make it a win and I just want to just slip this in there a
just want to just slip this in there a
just want to just slip this in there a reason why that’s so important is that
reason why that’s so important is that
reason why that’s so important is that we humans don’t like to look bad in
we humans don’t like to look bad in
we humans don’t like to look bad in front of others we don’t like to look
front of others we don’t like to look
front of others we don’t like to look like idiots we don’t like to screw screw
like idiots we don’t like to screw screw
like idiots we don’t like to screw screw things up so what we do in a business or
things up so what we do in a business or
things up so what we do in a business or a corporate environment is we screw
a corporate environment is we screw
a corporate environment is we screw something up and then we take it and we
something up and then we take it and we
something up and then we take it and we hide it and we isolate we try to not let
hide it and we isolate we try to not let
hide it and we isolate we try to not let anyone see it
anyone see it
anyone see it we try to go to work fixing it
we try to go to work fixing it
we try to go to work fixing it unfortunately if you’ve screwed
unfortunately if you’ve screwed
unfortunately if you’ve screwed something up it probably means that you
something up it probably means that you
something up it probably means that you didn’t know how to do it right the first
didn’t know how to do it right the first
didn’t know how to do it right the first time and it probably also means further
time and it probably also means further
time and it probably also means further that if you take it and isolate and try
that if you take it and isolate and try
that if you take it and isolate and try to fix it you’re probably can even make
to fix it you’re probably can even make
to fix it you’re probably can even make it worse and if you let people have that
it worse and if you let people have that
it worse and if you let people have that mentality of you’re going to get in
mentality of you’re going to get in
mentality of you’re going to get in trouble if you screw something up
trouble if you screw something up
trouble if you screw something up they’re going to isolate they’re going
they’re going to isolate they’re going
they’re going to isolate they’re going to go try to fix it they’re going to
to go try to fix it they’re going to
to go try to fix it they’re going to make it worse
make it worse
make it worse and then when they show up and it gets
and then when they show up and it gets
and then when they show up and it gets discovered they might try to use a
discovered they might try to use a
discovered they might try to use a scapegoat and say it wasn’t my fault or
scapegoat and say it wasn’t my fault or
scapegoat and say it wasn’t my fault or someone else did it and you know it’s
someone else did it and you know it’s
someone else did it and you know it’s just a really bad situation so if you
just a really bad situation so if you
just a really bad situation so if you can make an environment or culture we’re
can make an environment or culture we’re
can make an environment or culture we’re finding screw-ups raising your hand when
finding screw-ups raising your hand when
finding screw-ups raising your hand when something goes wrong
something goes wrong
something goes wrong saying I made a mistake is a win and the
saying I made a mistake is a win and the
saying I made a mistake is a win and the person to spot the screw-up
person to spot the screw-up
person to spot the screw-up the fastest is the biggest winner then I
the fastest is the biggest winner then I
the fastest is the biggest winner then I think you can move forward very quickly
think you can move forward very quickly
think you can move forward very quickly and you can as W Edwards Deming said you
and you can as W Edwards Deming said you
and you can as W Edwards Deming said you can drive out fear which is one of the
can drive out fear which is one of the
can drive out fear which is one of the most important things you can do in an
most important things you can do in an
most important things you can do in an organization thank you so much for
organization thank you so much for
organization thank you so much for watching I made this video because
watching I made this video because
watching I made this video because Corpus forte asked me to so if there’s a
Corpus forte asked me to so if there’s a
Corpus forte asked me to so if there’s a famous entrepreneur that you want me to
famous entrepreneur that you want me to
famous entrepreneur that you want me to profile next leave it in the comments
profile next leave it in the comments
profile next leave it in the comments below and I’ll see what I can do
below and I’ll see what I can do
below and I’ll see what I can do I’d also love to know which if Evan
I’d also love to know which if Evan
I’d also love to know which if Evan pagans top 10 rules hit you the hardest
pagans top 10 rules hit you the hardest
pagans top 10 rules hit you the hardest leave it in the comments and I’ll join
leave it in the comments and I’ll join
leave it in the comments and I’ll join in the discussion thank you so much for
in the discussion thank you so much for
in the discussion thank you so much for watching
watching
watching continue to believe and I’ll see you
continue to believe and I’ll see you
continue to believe and I’ll see you soon
”
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