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Do your RESEARCH – Peter Lynch – #Entspresso


good morning believe nation today’s

good morning believe nation today’s message is do your research over to you

message is do your research over to you

message is do your research over to you Peter Lynch the public when they buy a

Peter Lynch the public when they buy a

Peter Lynch the public when they buy a refrigerator they get a Consumer Reports

refrigerator they get a Consumer Reports

refrigerator they get a Consumer Reports they buy a microwave oven they do that

they buy a microwave oven they do that

they buy a microwave oven they do that they ask people what’s the best kind of

they ask people what’s the best kind of

they ask people what’s the best kind of radar range or what kind of car to buy

radar range or what kind of car to buy

radar range or what kind of car to buy they do research on the apartments and

they do research on the apartments and

they do research on the apartments and they go to when they go on a trip to

they go to when they go on a trip to

they go to when they go on a trip to Wyoming they get a mobile Travel Guide

Wyoming they get a mobile Travel Guide

Wyoming they get a mobile Travel Guide or California when they go to Europe

or California when they go to Europe

or California when they go to Europe they get the Michelin Travel Guide

they get the Michelin Travel Guide

they get the Michelin Travel Guide people will hear a tip on the bus on

people will hear a tip on the bus on

people will hear a tip on the bus on some stock and they’ll put half their

some stock and they’ll put half their

some stock and they’ll put half their life savings in it before sunset and

life savings in it before sunset and

life savings in it before sunset and they wonder why they lose money the

they wonder why they lose money the

they wonder why they lose money the stock market and when they lose money

stock market and when they lose money

stock market and when they lose money they blame it on the institutions of

they blame it on the institutions of

they blame it on the institutions of program training that is garbage they

program training that is garbage they

program training that is garbage they didn’t do any research that but if

didn’t do any research that but if

didn’t do any research that but if there’s a job they do into the balance

there’s a job they do into the balance

there’s a job they do into the balance sheet and that’s what you get for it and

sheet and that’s what you get for it and

sheet and that’s what you get for it and that’s what we were being driven to and

that’s what we were being driven to and

that’s what we were being driven to and it’s self fulfilling the public does

it’s self fulfilling the public does

it’s self fulfilling the public does terrible investing and they say they

terrible investing and they say they

terrible investing and they say they don’t have a chance it’s because that’s

don’t have a chance it’s because that’s

don’t have a chance it’s because that’s the way they way they’re acting so have

the way they way they’re acting so have

the way they way they’re acting so have a couple thoughts on this the first and

a couple thoughts on this the first and

a couple thoughts on this the first and maybe the most obvious is you want to do

maybe the most obvious is you want to do

maybe the most obvious is you want to do your research before you get into any

your research before you get into any

your research before you get into any project right you want to understand the

project right you want to understand the

project right you want to understand the market you want to talk to customers you

market you want to talk to customers you

market you want to talk to customers you want to understand the price and

want to understand the price and

want to understand the price and understand the competitors too many

understand the competitors too many

understand the competitors too many people just kind of jump into something

people just kind of jump into something

people just kind of jump into something and spend a ton of money on it and then

and spend a ton of money on it and then

and spend a ton of money on it and then it doesn’t work out because it didn’t do

it doesn’t work out because it didn’t do

it doesn’t work out because it didn’t do their research to me that’s really the

their research to me that’s really the

their research to me that’s really the most obvious answer the second thing

most obvious answer the second thing

most obvious answer the second thing around doing your research is also I

around doing your research is also I

around doing your research is also I think you can do research by trying just

think you can do research by trying just

think you can do research by trying just don’t try on a big scale right it’s ok

don’t try on a big scale right it’s ok

don’t try on a big scale right it’s ok to try because you can only get so much

to try because you can only get so much

to try because you can only get so much information from researching online

information from researching online

information from researching online right and looking at the reports at some

right and looking at the reports at some

right and looking at the reports at some point you have to actually do right just

point you have to actually do right just

point you have to actually do right just don’t spend an insane amount of money

don’t spend an insane amount of money

don’t spend an insane amount of money doing and see if it makes you come alive

doing and see if it makes you come alive

doing and see if it makes you come alive see if you like it right say you want to

see if you like it right say you want to

see if you like it right say you want to start a YouTube channel I could do all

start a YouTube channel I could do all

start a YouTube channel I could do all the research in the world about how to

the research in the world about how to

the research in the world about how to start a YouTube channel and yes it’s

start a YouTube channel and yes it’s

start a YouTube channel and yes it’s growing and yes there’s lots of

growing and yes there’s lots of

growing and yes there’s lots of opportunities and yes you can impact our

opportunities and yes you can impact our

opportunities and yes you can impact our lives and yes you can make a lot of

lives and yes you can make a lot of

lives and yes you can make a lot of money

money

money great now you’re actually gotta go out

great now you’re actually gotta go out

great now you’re actually gotta go out and do you got to execute and maybe you

and do you got to execute and maybe you

and do you got to execute and maybe you start and you hate it like maybe you get

start and you hate it like maybe you get

start and you hate it like maybe you get in front of the camera it’s like oh this

in front of the camera it’s like oh this

in front of the camera it’s like oh this isn’t what I thought it was or I don’t

isn’t what I thought it was or I don’t

isn’t what I thought it was or I don’t want to do all that editing work and and

want to do all that editing work and and

want to do all that editing work and and the dream kind of falls apart

the dream kind of falls apart

the dream kind of falls apart that’s great you move on to something

that’s great you move on to something

that’s great you move on to something else but part of the research is

else but part of the research is

else but part of the research is actually doing and testing and not going

actually doing and testing and not going

actually doing and testing and not going out and spending tons of money on the

out and spending tons of money on the

out and spending tons of money on the gear and the camera and the editing

gear and the camera and the editing

gear and the camera and the editing equipment and all of that stuff you

equipment and all of that stuff you

equipment and all of that stuff you don’t have to worry about any of it

don’t have to worry about any of it

don’t have to worry about any of it start the smallest way possible doing

start the smallest way possible doing

start the smallest way possible doing your research includes testing it out on

your research includes testing it out on

your research includes testing it out on a small scale and in my last thought on

a small scale and in my last thought on

a small scale and in my last thought on this is I think it’s also important to

this is I think it’s also important to

this is I think it’s also important to understand that your customers are doing

understand that your customers are doing

understand that your customers are doing their research too you know one of the

their research too you know one of the

their research too you know one of the things we do and pay a lot of attention

things we do and pay a lot of attention

things we do and pay a lot of attention to at Toronto then salsa is our Google

to at Toronto then salsa is our Google

to at Toronto then salsa is our Google reviews right because people are

reviews right because people are

reviews right because people are searching for dance schools when we show

searching for dance schools when we show

searching for dance schools when we show up number one with SEO but there’s also

up number one with SEO but there’s also

up number one with SEO but there’s also tons of great and positive reviews on

tons of great and positive reviews on

tons of great and positive reviews on Google and you know on Yelp and a

Google and you know on Yelp and a

Google and you know on Yelp and a different sites and so understanding

different sites and so understanding

different sites and so understanding that your customers are doing research

that your customers are doing research

that your customers are doing research to find you and so are you accessible

to find you and so are you accessible

to find you and so are you accessible are you reachable do you have good data

are you reachable do you have good data

are you reachable do you have good data out there are you given the white papers

out there are you given the white papers

out there are you given the white papers and are you educated are you telling

and are you educated are you telling

and are you educated are you telling your story are you sharing your mission

your story are you sharing your mission

your story are you sharing your mission so that when people see it and they’re

so that when people see it and they’re

so that when people see it and they’re doing their research they find you know

doing their research they find you know

doing their research they find you know you like you trust you and want to work

you like you trust you and want to work

you like you trust you and want to work with you

with you

with you so touching a few points there the

so touching a few points there the

so touching a few points there the question today is how do you do your

question today is how do you do your

question today is how do you do your research leave it in the comments below

research leave it in the comments below

research leave it in the comments below I’m gonna join the discussion thank you

I’m gonna join the discussion thank you

I’m gonna join the discussion thank you guys so much for watching

guys so much for watching

guys so much for watching have an amazing day continue to believe

have an amazing day continue to believe

have an amazing day continue to believe and I’ll see you again tomorrow morning

and I’ll see you again tomorrow morning

and I’ll see you again tomorrow morning for another shot of espresso

”

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