bonus all right welcome everybody another hangout super excited to have
another hangout super excited to have
another hangout super excited to have you on with me here today I’ve got Mike
you on with me here today I’ve got Mike
you on with me here today I’ve got Mike Smith with me from Aweber Mike welcome
Smith with me from Aweber Mike welcome
Smith with me from Aweber Mike welcome aboard thanks thanks for having me mike
aboard thanks thanks for having me mike
aboard thanks thanks for having me mike is a designer at a weber and for those
is a designer at a weber and for those
is a designer at a weber and for those of you this might be your first time
of you this might be your first time
of you this might be your first time checking us out we’re doing a monthly
checking us out we’re doing a monthly
checking us out we’re doing a monthly series where various people from Aweber
series where various people from Aweber
series where various people from Aweber kind of joining in to answer some
kind of joining in to answer some
kind of joining in to answer some entrepreneurial questions they do email
entrepreneurial questions they do email
entrepreneurial questions they do email marketing software and I’ve been using
marketing software and I’ve been using
marketing software and I’ve been using them for my newsletters for the past ten
them for my newsletters for the past ten
them for my newsletters for the past ten plus years so I guess a lot of designs
plus years so I guess a lot of designs
plus years so I guess a lot of designs that have come from Mike I’ve seen as a
that have come from Mike I’ve seen as a
that have come from Mike I’ve seen as a customer uh so yeah Mike does a lot of
customer uh so yeah Mike does a lot of
customer uh so yeah Mike does a lot of the the designs there and he is a
the the designs there and he is a
the the designs there and he is a passion for design and branding and kind
passion for design and branding and kind
passion for design and branding and kind of art direction Mike you have a just
of art direction Mike you have a just
of art direction Mike you have a just quick intro beyond what I said and then
quick intro beyond what I said and then
quick intro beyond what I said and then we’ll get into the questions ya like
we’ll get into the questions ya like
we’ll get into the questions ya like like Evan said one of the designers here
like Evan said one of the designers here
like Evan said one of the designers here at Aweber a lot of my role is now moving
at Aweber a lot of my role is now moving
at Aweber a lot of my role is now moving the design forward so I’ve been fear for
the design forward so I’ve been fear for
the design forward so I’ve been fear for almost three years and we’ve grown a lot
almost three years and we’ve grown a lot
almost three years and we’ve grown a lot in those three years as far as our
in those three years as far as our
in those three years as far as our design language is concerned and and
design language is concerned and and
design language is concerned and and trying to continue to push that forward
trying to continue to push that forward
trying to continue to push that forward so yeah it’s a lot of fun I love it so
so yeah it’s a lot of fun I love it so
so yeah it’s a lot of fun I love it so the way that blob works here is if you
the way that blob works here is if you
the way that blob works here is if you guys have a question you can type in /q
guys have a question you can type in /q
guys have a question you can type in /q space and then type your question in and
space and then type your question in and
space and then type your question in and it’ll show up on the side and as we get
it’ll show up on the side and as we get
it’ll show up on the side and as we get to them i will try to answer them and
to them i will try to answer them and
to them i will try to answer them and get through as many as we can because
get through as many as we can because
get through as many as we can because that’s we’re here to do today is help
that’s we’re here to do today is help
that’s we’re here to do today is help help you guys with branding and building
help you guys with branding and building
help you guys with branding and building your business so let’s pop in on on the
your business so let’s pop in on on the
your business so let’s pop in on on the first one now J reyez I’m popping the
first one now J reyez I’m popping the
first one now J reyez I’m popping the question up on the screen here I know he
question up on the screen here I know he
question up on the screen here I know he knows I know he loves a lot about design
knows I know he loves a lot about design
knows I know he loves a lot about design and branding and if you saw the pre-chat
and branding and if you saw the pre-chat
and branding and if you saw the pre-chat he’s been dishing a lot of wisdom and
he’s been dishing a lot of wisdom and
he’s been dishing a lot of wisdom and knowledge about branding so when he’s
knowledge about branding so when he’s
knowledge about branding so when he’s asking here does making a brand pop
asking here does making a brand pop
asking here does making a brand pop really matter you know I think that’s
really matter you know I think that’s
really matter you know I think that’s more for entrepreneurs how do you tell
more for entrepreneurs how do you tell
more for entrepreneurs how do you tell an entrepreneur that who’s just trying
an entrepreneur that who’s just trying
an entrepreneur that who’s just trying to get sales and try to get something
to get sales and try to get something
to get sales and try to get something coming in the door and they’re
coming in the door and they’re
coming in the door and they’re struggling to pay the bills that they
struggling to pay the bills that they
struggling to pay the bills that they need to focus on design instead of you
need to focus on design instead of you
need to focus on design instead of you know pick up the phone and trying to
know pick up the phone and trying to
know pick up the phone and trying to make a sales call sure yeah I mean both
make a sales call sure yeah I mean both
make a sales call sure yeah I mean both are incredibly important you can’t
are incredibly important you can’t
are incredibly important you can’t obviously run a business without any
obviously run a business without any
obviously run a business without any sales however I really do think that if
sales however I really do think that if
sales however I really do think that if you don’t stand out
you don’t stand out
you don’t stand out the market in some way you’re just going
the market in some way you’re just going
the market in some way you’re just going to blend in like every other company so
to blend in like every other company so
to blend in like every other company so those are the L that’s kind of the area
those are the L that’s kind of the area
those are the L that’s kind of the area where popping is important you know I
where popping is important you know I
where popping is important you know I like to think of branding and the visual
like to think of branding and the visual
like to think of branding and the visual aspects and company objectives as
aspects and company objectives as
aspects and company objectives as working together not against each other
working together not against each other
working together not against each other so if you think of like a double helix
so if you think of like a double helix
so if you think of like a double helix like a DNA strand one strand is your is
like a DNA strand one strand is your is
like a DNA strand one strand is your is your company objectives your goals and
your company objectives your goals and
your company objectives your goals and things like that the other strand is
things like that the other strand is
things like that the other strand is your brand so the kind of work
your brand so the kind of work
your brand so the kind of work hand-in-hand and I don’t I don’t and
hand-in-hand and I don’t I don’t and
hand-in-hand and I don’t I don’t and this may just be me you know touting
this may just be me you know touting
this may just be me you know touting this but I don’t think you can really do
this but I don’t think you can really do
this but I don’t think you can really do one without the other both are integral
one without the other both are integral
one without the other both are integral to the success of a business so what in
to the success of a business so what in
to the success of a business so what in your mind how do you make a brand pop
your mind how do you make a brand pop
your mind how do you make a brand pop how do you you know what are the
how do you you know what are the
how do you you know what are the elements for people who may not be as
elements for people who may not be as
elements for people who may not be as versed in design you know they don’t
versed in design you know they don’t
versed in design you know they don’t have a Mike Smith on board on their team
have a Mike Smith on board on their team
have a Mike Smith on board on their team kind of helping guide their direction
kind of helping guide their direction
kind of helping guide their direction one of the things that they need to
one of the things that they need to
one of the things that they need to worry about or focus on to to make the
worry about or focus on to to make the
worry about or focus on to to make the brand stand at ya consistency is is key
brand stand at ya consistency is is key
brand stand at ya consistency is is key if you’re constantly putting out pieces
if you’re constantly putting out pieces
if you’re constantly putting out pieces that look completely different than each
that look completely different than each
that look completely different than each other you’re not going to build a brand
other you’re not going to build a brand
other you’re not going to build a brand identity of brand vision so consistency
identity of brand vision so consistency
identity of brand vision so consistency is huge you know you making it pop stand
is huge you know you making it pop stand
is huge you know you making it pop stand out you know you could say bright colors
out you know you could say bright colors
out you know you could say bright colors you could say really bold graphics but
you could say really bold graphics but
you could say really bold graphics but if that’s not who you are as a company
if that’s not who you are as a company
if that’s not who you are as a company then that’s not going to speak to you so
then that’s not going to speak to you so
then that’s not going to speak to you so making it pop is like staying true to
making it pop is like staying true to
making it pop is like staying true to who you are figure out who that is and
who you are figure out who that is and
who you are figure out who that is and then look for inspiration that speaks to
then look for inspiration that speaks to
then look for inspiration that speaks to that and just consistently put that out
that and just consistently put that out
that and just consistently put that out over and over again in unique ways in
over and over again in unique ways in
over and over again in unique ways in traditional ways you know whatever that
traditional ways you know whatever that
traditional ways you know whatever that is you can really get yourself out there
is you can really get yourself out there
is you can really get yourself out there um toppings like a relative term you
um toppings like a relative term you
um toppings like a relative term you know if I’m not interested in your
know if I’m not interested in your
know if I’m not interested in your business your information may never pop
business your information may never pop
business your information may never pop to me right so is there so for an
to me right so is there so for an
to me right so is there so for an entrepreneur who you know it’s really
entrepreneur who you know it’s really
entrepreneur who you know it’s really good at what they do but may not have a
good at what they do but may not have a
good at what they do but may not have a sense of design or branding how do they
sense of design or branding how do they
sense of design or branding how do they how do they get started on that process
how do they get started on that process
how do they get started on that process you know so as an example I own one of
you know so as an example I own one of
you know so as an example I own one of my business
my business
my business studio so I have the I own the largest
studio so I have the I own the largest
studio so I have the I own the largest dance studio in probably North America
dance studio in probably North America
dance studio in probably North America so say I’m just really good at dance and
so say I’m just really good at dance and
so say I’m just really good at dance and I just want to teach people how to dance
I just want to teach people how to dance
I just want to teach people how to dance how do i turn that into a brand that
how do i turn that into a brand that
how do i turn that into a brand that will pop and attract attention yeah and
will pop and attract attention yeah and
will pop and attract attention yeah and I think every business should go through
I think every business should go through
I think every business should go through an exercise of figuring out what i call
an exercise of figuring out what i call
an exercise of figuring out what i call the three P’s and that’s your purpose
the three P’s and that’s your purpose
the three P’s and that’s your purpose your position and your personality you
your position and your personality you
your position and your personality you know purpose being high level like why
know purpose being high level like why
know purpose being high level like why are we here what are we doing this
are we here what are we doing this
are we here what are we doing this business for so for your dance studio
business for so for your dance studio
business for so for your dance studio you know figuring out what the what you
you know figuring out what the what you
you know figuring out what the what you want your dance studio to stand for so
want your dance studio to stand for so
want your dance studio to stand for so that’s your purpose your position then
that’s your purpose your position then
that’s your purpose your position then is what is unique to your dance studio
is what is unique to your dance studio
is what is unique to your dance studio that would make you stand out from all
that would make you stand out from all
that would make you stand out from all the other Dance Studios in North America
the other Dance Studios in North America
the other Dance Studios in North America and then what are those personality
and then what are those personality
and then what are those personality traits that then give you that feel of
traits that then give you that feel of
traits that then give you that feel of and and and vibe of your particular
and and and vibe of your particular
and and and vibe of your particular dance studio so when you when you build
dance studio so when you when you build
dance studio so when you when you build those three things together and pull
those three things together and pull
those three things together and pull everything back to those three it
everything back to those three it
everything back to those three it becomes an easier to be consistent time
becomes an easier to be consistent time
becomes an easier to be consistent time and time again interesting okay so so
and time again interesting okay so so
and time again interesting okay so so just kind of walking down that path I
just kind of walking down that path I
just kind of walking down that path I like those three steps of purpose
like those three steps of purpose
like those three steps of purpose position and personality for for this
position and personality for for this
position and personality for for this school just as an example the purpose is
school just as an example the purpose is
school just as an example the purpose is to give people a sense of community and
to give people a sense of community and
to give people a sense of community and to have fun so most people don’t come to
to have fun so most people don’t come to
to have fun so most people don’t come to the dance student learn how to dance
the dance student learn how to dance
the dance student learn how to dance they’re coming because they’re you know
they’re coming because they’re you know
they’re coming because they’re you know they hate their jobs and think this
they hate their jobs and think this
they hate their jobs and think this might be like the best part of their
might be like the best part of their
might be like the best part of their week is coming to learn how to dance and
week is coming to learn how to dance and
week is coming to learn how to dance and release some stress and make some
release some stress and make some
release some stress and make some friends and community so if that’s kind
friends and community so if that’s kind
friends and community so if that’s kind of why people are coming then how do I
of why people are coming then how do I
of why people are coming then how do I figure out the next steps in terms of
figure out the next steps in terms of
figure out the next steps in terms of brand and I think it could be helpful
brand and I think it could be helpful
brand and I think it could be helpful just for people watching to go through a
just for people watching to go through a
just for people watching to go through a real life scenario yeah so I mean
real life scenario yeah so I mean
real life scenario yeah so I mean knowing that that’s why people are
knowing that that’s why people are
knowing that that’s why people are coming is not just to learn dance but to
coming is not just to learn dance but to
coming is not just to learn dance but to take a break you can really play up that
take a break you can really play up that
take a break you can really play up that in all of the materials that you put out
in all of the materials that you put out
in all of the materials that you put out so you wouldn’t want to have your
so you wouldn’t want to have your
so you wouldn’t want to have your traditional you know little girls in
traditional you know little girls in
traditional you know little girls in tutus lined up against a balance beam
tutus lined up against a balance beam
tutus lined up against a balance beam kind of ballet studio types
kind of ballet studio types
kind of ballet studio types you could go a completely other end of
you could go a completely other end of
you could go a completely other end of the spectrum where it’s like you know uh
the spectrum where it’s like you know uh
the spectrum where it’s like you know uh much more adults people having a lot of
much more adults people having a lot of
much more adults people having a lot of fun you want to emphasize a lot of you
fun you want to emphasize a lot of you
fun you want to emphasize a lot of you know smiling faces and all that kind of
know smiling faces and all that kind of
know smiling faces and all that kind of stuff because that is core to why people
stuff because that is core to why people
stuff because that is core to why people are coming to your particular dance
are coming to your particular dance
are coming to your particular dance studio and what they’re getting from it
studio and what they’re getting from it
studio and what they’re getting from it so to share that sense of feeling in a
so to share that sense of feeling in a
so to share that sense of feeling in a visual way is really what you’re trying
visual way is really what you’re trying
visual way is really what you’re trying to convey you know whether that’s done
to convey you know whether that’s done
to convey you know whether that’s done through photographs or iconography or
through photographs or iconography or
through photographs or iconography or color or even you know the creative
color or even you know the creative
color or even you know the creative headlines that you use you know that’s
headlines that you use you know that’s
headlines that you use you know that’s what’s important to to convey and
what’s important to to convey and
what’s important to to convey and communicate are there are there so I
communicate are there are there so I
communicate are there are there so I love your three P’s there aren’t there
love your three P’s there aren’t there
love your three P’s there aren’t there you talked about icons a little bit and
you talked about icons a little bit and
you talked about icons a little bit and you know logos and fonts and colors are
you know logos and fonts and colors are
you know logos and fonts and colors are there is there another list of like here
there is there another list of like here
there is there another list of like here are the 10 things or five things you got
are the 10 things or five things you got
are the 10 things or five things you got to focus on as you’re building your
to focus on as you’re building your
to focus on as you’re building your brand the kind of general buckets for
brand the kind of general buckets for
brand the kind of general buckets for people to pay attention to uh yes and no
people to pay attention to uh yes and no
people to pay attention to uh yes and no yes in a sense that there are generally
yes in a sense that there are generally
yes in a sense that there are generally the same things for every company to be
the same things for every company to be
the same things for every company to be aware of but since each company is
aware of but since each company is
aware of but since each company is unique those things can be tweaked and
unique those things can be tweaked and
unique those things can be tweaked and altered just a little bit so to build
altered just a little bit so to build
altered just a little bit so to build off of my three P’s I have this great
off of my three P’s I have this great
off of my three P’s I have this great thing that I developed and I think it
thing that I developed and I think it
thing that I developed and I think it helps a lot of people understand how to
helps a lot of people understand how to
helps a lot of people understand how to take those three P’s and then apply them
take those three P’s and then apply them
take those three P’s and then apply them to the brand so if you think of those
to the brand so if you think of those
to the brand so if you think of those three P’s that’s like the center of a
three P’s that’s like the center of a
three P’s that’s like the center of a target so the bullseye those are your
target so the bullseye those are your
target so the bullseye those are your your core identity who you are you
your core identity who you are you
your core identity who you are you always come back to those things as this
always come back to those things as this
always come back to those things as this is our you know once again our position
is our you know once again our position
is our you know once again our position our personality and our purpose and just
our personality and our purpose and just
our personality and our purpose and just outside of that the next ring of this
outside of that the next ring of this
outside of that the next ring of this target is your brand elements so that
target is your brand elements so that
target is your brand elements so that would be things like your logo your
would be things like your logo your
would be things like your logo your colors your photography style your
colors your photography style your
colors your photography style your illustration style all of that kind of
illustration style all of that kind of
illustration style all of that kind of stuff and then the ring outside of that
stuff and then the ring outside of that
stuff and then the ring outside of that is the application of those things so
is the application of those things so
is the application of those things so how does your logo get applied to all of
how does your logo get applied to all of
how does your logo get applied to all of the elements that you put out how are
the elements that you put out how are
the elements that you put out how are the colors applied and that those become
the colors applied and that those become
the colors applied and that those become things like your mailers or your
things like your mailers or your
things like your mailers or your facebook ads or your website and all of
facebook ads or your website and all of
facebook ads or your website and all of that kind of stuff so that’s kind of the
that kind of stuff so that’s kind of the
that kind of stuff so that’s kind of the framework and structure that I like to
framework and structure that I like to
framework and structure that I like to think of when thinking of brand and
think of when thinking of brand and
think of when thinking of brand and application I love it have you guys
application I love it have you guys
application I love it have you guys turned that into like an infographic
turned that into like an infographic
turned that into like an infographic uh internally interact and we’re
uh internally interact and we’re
uh internally interact and we’re actually working with each team to
actually working with each team to
actually working with each team to develop what does that team so our
develop what does that team so our
develop what does that team so our mobile team I just didn’t exercise with
mobile team I just didn’t exercise with
mobile team I just didn’t exercise with them and determining what are the mobile
them and determining what are the mobile
them and determining what are the mobile team elements and application for their
team elements and application for their
team elements and application for their particular thing and that bullseye once
particular thing and that bullseye once
particular thing and that bullseye once again stays consistent across every team
again stays consistent across every team
again stays consistent across every team so for for for a larger team that’s
so for for for a larger team that’s
so for for for a larger team that’s applicable for a small team you know you
applicable for a small team you know you
applicable for a small team you know you may only end up with one bullseye target
may only end up with one bullseye target
may only end up with one bullseye target right that that’s pretty cool man uh you
right that that’s pretty cool man uh you
right that that’s pretty cool man uh you know I don’t know I don’t know if you’re
know I don’t know I don’t know if you’re
know I don’t know I don’t know if you’re open to it but I’d love to be able to
open to it but I’d love to be able to
open to it but I’d love to be able to share some version of that with people
share some version of that with people
share some version of that with people watching is like a tick away yeah yeah
watching is like a tick away yeah yeah
watching is like a tick away yeah yeah definitely i can send you over something
definitely i can send you over something
definitely i can send you over something recently i just saw Ryan ask does a were
recently i just saw Ryan ask does a were
recently i just saw Ryan ask does a were actually use those it’s something that
actually use those it’s something that
actually use those it’s something that we’re starting to use more recently so
we’re starting to use more recently so
we’re starting to use more recently so we haven’t fully fleshed all of them out
we haven’t fully fleshed all of them out
we haven’t fully fleshed all of them out but there are a few that have been
but there are a few that have been
but there are a few that have been floating around and we’re letting those
floating around and we’re letting those
floating around and we’re letting those influence our decisions moving forward
influence our decisions moving forward
influence our decisions moving forward cool okay and so uh it might send me
cool okay and so uh it might send me
cool okay and so uh it might send me something overall added to the
something overall added to the
something overall added to the description of the video that we put on
description of the video that we put on
description of the video that we put on YouTube figure I still kind of check out
YouTube figure I still kind of check out
YouTube figure I still kind of check out and download like that doesn’t be a
and download like that doesn’t be a
and download like that doesn’t be a super practical helpful piece yeah
super practical helpful piece yeah
super practical helpful piece yeah awesome ah great so let’s move on to
awesome ah great so let’s move on to
awesome ah great so let’s move on to Rishi ricci Cup TV my brain is both
Rishi ricci Cup TV my brain is both
Rishi ricci Cup TV my brain is both silly and serious I’m not sure how to
silly and serious I’m not sure how to
silly and serious I’m not sure how to capture both through design any ideas
capture both through design any ideas
capture both through design any ideas yes so going back to and probably on
yes so going back to and probably on
yes so going back to and probably on references a lot going back to the
references a lot going back to the
references a lot going back to the target you know your personality traits
target you know your personality traits
target you know your personality traits can be both silly and serious or maybe
can be both silly and serious or maybe
can be both silly and serious or maybe you’re selling a serious thing but you
you’re selling a serious thing but you
you’re selling a serious thing but you want your approached a bit too to be a
want your approached a bit too to be a
want your approached a bit too to be a bit silly um you can’t accomplish that
bit silly um you can’t accomplish that
bit silly um you can’t accomplish that and I was looking through the pre-chat
and I was looking through the pre-chat
and I was looking through the pre-chat someone said Pixar is a good example of
someone said Pixar is a good example of
someone said Pixar is a good example of that it’s kind of a serious ish company
that it’s kind of a serious ish company
that it’s kind of a serious ish company but they their application are are very
but they their application are are very
but they their application are are very silly you know their movies are silly
silly you know their movies are silly
silly you know their movies are silly their characters are silly but you
their characters are silly but you
their characters are silly but you wouldn’t say that overall Pixar is a
wouldn’t say that overall Pixar is a
wouldn’t say that overall Pixar is a silly company because they’re very
silly company because they’re very
silly company because they’re very successful so there’s got to be some
successful so there’s got to be some
successful so there’s got to be some elma business realm of business
elma business realm of business
elma business realm of business seriousness to that who I think I Rishi
seriousness to that who I think I Rishi
seriousness to that who I think I Rishi cup is a long time kind of your
cup is a long time kind of your
cup is a long time kind of your subscriber she’s been on all the Aweber
subscriber she’s been on all the Aweber
subscriber she’s been on all the Aweber chats that we’ve done uh she has a
chats that we’ve done uh she has a
chats that we’ve done uh she has a youtube channel and she has a
youtube channel and she has a
youtube channel and she has a combination of
combination of
combination of her sharing what she’s doing with her
her sharing what she’s doing with her
her sharing what she’s doing with her friends it’s kind of a vlog but there’s
friends it’s kind of a vlog but there’s
friends it’s kind of a vlog but there’s also her singing and her unique she says
also her singing and her unique she says
also her singing and her unique she says she’s a songwriter and she has days
she’s a songwriter and she has days
she’s a songwriter and she has days where she sings her songs she uses the
where she sings her songs she uses the
where she sings her songs she uses the cup as part of her branding so you can
cup as part of her branding so you can
cup as part of her branding so you can see in her purity she’s got the cup and
see in her purity she’s got the cup and
see in her purity she’s got the cup and sometimes we know we’ll ask her what’s
sometimes we know we’ll ask her what’s
sometimes we know we’ll ask her what’s in the cup today so whatever she’s
in the cup today so whatever she’s
in the cup today so whatever she’s healing so is their advice for so if her
healing so is their advice for so if her
healing so is their advice for so if her focus is kind of focused on YouTube
focus is kind of focused on YouTube
focus is kind of focused on YouTube there is their advice for her on how she
there is their advice for her on how she
there is their advice for her on how she can so if you even look at her you look
can so if you even look at her you look
can so if you even look at her you look at her name you’ll get her picture you
at her name you’ll get her picture you
at her name you’ll get her picture you look at her colors is their advice you
look at her colors is their advice you
look at her colors is their advice you could give her on what she’s doing now
could give her on what she’s doing now
could give her on what she’s doing now without I mean you haven’t seen her
without I mean you haven’t seen her
without I mean you haven’t seen her videos and got you all her materials but
videos and got you all her materials but
videos and got you all her materials but even as she’s branding herself now that
even as she’s branding herself now that
even as she’s branding herself now that first impression what comes across yeah
first impression what comes across yeah
first impression what comes across yeah that concept of a cup oh man you could
that concept of a cup oh man you could
that concept of a cup oh man you could take that so many cool ways and whether
take that so many cool ways and whether
take that so many cool ways and whether that cup is consistent and you overlay
that cup is consistent and you overlay
that cup is consistent and you overlay things on top of it or each day each
things on top of it or each day each
things on top of it or each day each mood each thing gets another different
mood each thing gets another different
mood each thing gets another different cup thrift store is a great resource for
cup thrift store is a great resource for
cup thrift store is a great resource for that so if you’re doing YouTube videos
that so if you’re doing YouTube videos
that so if you’re doing YouTube videos you go to the thrift store buy a whole
you go to the thrift store buy a whole
you go to the thrift store buy a whole bunch of twenty-five cent mugs or you
bunch of twenty-five cent mugs or you
bunch of twenty-five cent mugs or you know tea cups or whatever and each day
know tea cups or whatever and each day
know tea cups or whatever and each day within your YouTube thing have a cup
within your YouTube thing have a cup
within your YouTube thing have a cup that relevant that relates to you know
that relevant that relates to you know
that relevant that relates to you know what the topic is so like if it’s
what the topic is so like if it’s
what the topic is so like if it’s serious maybe you have like a very
serious maybe you have like a very
serious maybe you have like a very floral and like serious toile kind of
floral and like serious toile kind of
floral and like serious toile kind of mug or if it’s like a lot of fun get
mug or if it’s like a lot of fun get
mug or if it’s like a lot of fun get like a quirky mug that’s one approach to
like a quirky mug that’s one approach to
like a quirky mug that’s one approach to take I think it could be a lot of fun if
take I think it could be a lot of fun if
take I think it could be a lot of fun if you want to have a consistent cup though
you want to have a consistent cup though
you want to have a consistent cup though that doesn’t necessarily apply if it’s
that doesn’t necessarily apply if it’s
that doesn’t necessarily apply if it’s that white mug I see that you have in
that white mug I see that you have in
that white mug I see that you have in your in your photo maybe that’s not the
your in your photo maybe that’s not the
your in your photo maybe that’s not the direction to go but that’s a way to keep
direction to go but that’s a way to keep
direction to go but that’s a way to keep seriousness fun silly you know all of
seriousness fun silly you know all of
seriousness fun silly you know all of that yeah and so is interesting because
that yeah and so is interesting because
that yeah and so is interesting because we’re having a conversation a couple
we’re having a conversation a couple
we’re having a conversation a couple months ago I think about her branding
months ago I think about her branding
months ago I think about her branding and and she almost dropped the cup she’s
and and she almost dropped the cup she’s
and and she almost dropped the cup she’s like I don’t know if I should keep the
like I don’t know if I should keep the
like I don’t know if I should keep the cup or not or should just be my name and
cup or not or should just be my name and
cup or not or should just be my name and everyone’s kind of encouraging to keep
everyone’s kind of encouraging to keep
everyone’s kind of encouraging to keep the cup and she really likes it I like
the cup and she really likes it I like
the cup and she really likes it I like I’m yeah I mean I think it could also be
I’m yeah I mean I think it could also be
I’m yeah I mean I think it could also be even if you’re keeping the same cup and
even if you’re keeping the same cup and
even if you’re keeping the same cup and every episode could be what you put in
every episode could be what you put in
every episode could be what you put in right there where you actually put in
right there where you actually put in
right there where you actually put in like if you’re drinking coffee or if
like if you’re drinking coffee or if
like if you’re drinking coffee or if you’re drinking beer if you’re drinking
you’re drinking beer if you’re drinking
you’re drinking beer if you’re drinking water based on your mood or even just
water based on your mood or even just
water based on your mood or even just as a metaphor like hey my cup was filled
as a metaphor like hey my cup was filled
as a metaphor like hey my cup was filled with love today or my cup is filled with
with love today or my cup is filled with
with love today or my cup is filled with with anger today or my cup is filled
with anger today or my cup is filled
with anger today or my cup is filled with whatever right like you couldn’t
with whatever right like you couldn’t
with whatever right like you couldn’t choose you I love it of having different
choose you I love it of having different
choose you I love it of having different cups but if the white cup is you’re
cups but if the white cup is you’re
cups but if the white cup is you’re always your thing then you can either
always your thing then you can either
always your thing then you can either with actual liquid inside or with you
with actual liquid inside or with you
with actual liquid inside or with you know in theory you know your your
know in theory you know your your
know in theory you know your your emotions inside think it could be cool
emotions inside think it could be cool
emotions inside think it could be cool way to express it yeah and it would be a
way to express it yeah and it would be a
way to express it yeah and it would be a fun element of surprise cuz like you
fun element of surprise cuz like you
fun element of surprise cuz like you don’t know what’s going to be in there
don’t know what’s going to be in there
don’t know what’s going to be in there and then as you pan up you find out you
and then as you pan up you find out you
and then as you pan up you find out you know oh it’s filled with glitter today
know oh it’s filled with glitter today
know oh it’s filled with glitter today you throw the glass I want to know Rishi
you throw the glass I want to know Rishi
you throw the glass I want to know Rishi what’s in your cup today right it’s like
what’s in your cup today right it’s like
what’s in your cup today right it’s like we’re looking forward to it every day I
we’re looking forward to it every day I
we’re looking forward to it every day I would watch just to find out what’s in
would watch just to find out what’s in
would watch just to find out what’s in the cup there you go there’s some
the cup there you go there’s some
the cup there you go there’s some Brandon in action so it’s good and so
Brandon in action so it’s good and so
Brandon in action so it’s good and so she’s got in her name Ricci kept TV and
she’s got in her name Ricci kept TV and
she’s got in her name Ricci kept TV and she’s got it in her picture as well um
she’s got it in her picture as well um
she’s got it in her picture as well um cool cool okay let’s go let’s go to the
cool cool okay let’s go let’s go to the
cool cool okay let’s go let’s go to the next one Jennifer price another longtime
next one Jennifer price another longtime
next one Jennifer price another longtime loyal viewer what do you think is the
loyal viewer what do you think is the
loyal viewer what do you think is the one thing to start with to help create a
one thing to start with to help create a
one thing to start with to help create a signature look / design for your brand
signature look / design for your brand
signature look / design for your brand the best represent your values and biz
the best represent your values and biz
the best represent your values and biz yeah and going back to the 3 p’s again
yeah and going back to the 3 p’s again
yeah and going back to the 3 p’s again you start with that bullseye and let
you start with that bullseye and let
you start with that bullseye and let that inform what you how you apply it so
that inform what you how you apply it so
that inform what you how you apply it so I would say you know in branding a lot
I would say you know in branding a lot
I would say you know in branding a lot things are getting more and more similar
things are getting more and more similar
things are getting more and more similar so find other things out there that you
so find other things out there that you
so find other things out there that you that inspire you that speak to you and
that inspire you that speak to you and
that inspire you that speak to you and speak to what your bullseye is and then
speak to what your bullseye is and then
speak to what your bullseye is and then take those and put your own unique twist
take those and put your own unique twist
take those and put your own unique twist on it so don’t just steal it straight up
on it so don’t just steal it straight up
on it so don’t just steal it straight up but take ideas and thoughts and images
but take ideas and thoughts and images
but take ideas and thoughts and images you’ve seen that you like bring them in
you’ve seen that you like bring them in
you’ve seen that you like bring them in see if they align to your personality
see if they align to your personality
see if they align to your personality traits then take those personality
traits then take those personality
traits then take those personality traits and tweak the the images and
traits and tweak the the images and
traits and tweak the the images and stuff that you found to make it you
stuff that you found to make it you
stuff that you found to make it you that’s the best place I could suggest to
that’s the best place I could suggest to
that’s the best place I could suggest to start and then just be consistent after
start and then just be consistent after
start and then just be consistent after that cool cool the metric that I used to
that cool cool the metric that I used to
that cool cool the metric that I used to the methodology I use is more through
the methodology I use is more through
the methodology I use is more through finding your one word this relates to
finding your one word this relates to
finding your one word this relates to purpose I guess for me so mine is
purpose I guess for me so mine is
purpose I guess for me so mine is believe I can find the one word that
believe I can find the one word that
believe I can find the one word that they kind of resonate best with and then
they kind of resonate best with and then
they kind of resonate best with and then in terms of Cretan design and elements
in terms of Cretan design and elements
in terms of Cretan design and elements you look at a logo right my logo is here
you look at a logo right my logo is here
you look at a logo right my logo is here it’s a paper airplane because I believe
it’s a paper airplane because I believe
it’s a paper airplane because I believe in entrepreneurs and when you’re
in entrepreneurs and when you’re
in entrepreneurs and when you’re starting up as an entrepreneur you want
starting up as an entrepreneur you want
starting up as an entrepreneur you want to fly but you’re also super frail and
to fly but you’re also super frail and
to fly but you’re also super frail and weak and like you can get blown around
weak and like you can get blown around
weak and like you can get blown around and you don’t have the you know tons of
and you don’t have the you know tons of
and you don’t have the you know tons of money from venture capitalists and but
money from venture capitalists and but
money from venture capitalists and but you’re still going to go off and chase
you’re still going to go off and chase
you’re still going to go off and chase your dream and so starting with your one
your dream and so starting with your one
your dream and so starting with your one word or starting with your purpose and
word or starting with your purpose and
word or starting with your purpose and then saying okay well how do i create a
then saying okay well how do i create a
then saying okay well how do i create a logo around that and how do i then
logo around that and how do i then
logo around that and how do i then create you know the font has meaning
create you know the font has meaning
create you know the font has meaning like the fun is here for a specific
like the fun is here for a specific
like the fun is here for a specific purpose it could be a lot more fun or
purpose it could be a lot more fun or
purpose it could be a lot more fun or could be a lot more serious you know you
could be a lot more serious you know you
could be a lot more serious you know you see the walt disney font that means
see the walt disney font that means
see the walt disney font that means something or if you have the army fought
something or if you have the army fought
something or if you have the army fought that means something and so starting
that means something and so starting
that means something and so starting with the purpose or mike is the one word
with the purpose or mike is the one word
with the purpose or mike is the one word can help integrate into every design
can help integrate into every design
can help integrate into every design aspect of your print yeah it goes back
aspect of your print yeah it goes back
aspect of your print yeah it goes back to the rationale so you can have you
to the rationale so you can have you
to the rationale so you can have you know any any element but if you don’t
know any any element but if you don’t
know any any element but if you don’t have a reason as to why you chose your
have a reason as to why you chose your
have a reason as to why you chose your one word or the reason why you chose the
one word or the reason why you chose the
one word or the reason why you chose the paper airplane for your logo you know
paper airplane for your logo you know
paper airplane for your logo you know that’s really what’s what score to that
that’s really what’s what score to that
that’s really what’s what score to that idea is having that rationale behind
idea is having that rationale behind
idea is having that rationale behind things cool now i’m curious to find your
things cool now i’m curious to find your
things cool now i’m curious to find your first impression because because
first impression because because
first impression because because jennifer has been on before and I know
jennifer has been on before and I know
jennifer has been on before and I know her uh Jennifer is a copywriter okay and
her uh Jennifer is a copywriter okay and
her uh Jennifer is a copywriter okay and so you see her face there you see her
so you see her face there you see her
so you see her face there you see her icon and you see her name is this as
icon and you see her name is this as
icon and you see her name is this as much what what do you get what are your
much what what do you get what are your
much what what do you get what are your first impressions from a branding point
first impressions from a branding point
first impressions from a branding point of view from what she’s done with her
of view from what she’s done with her
of view from what she’s done with her her naming and her picture right um this
her naming and her picture right um this
her naming and her picture right um this as much probably means a lot more if I
as much probably means a lot more if I
as much probably means a lot more if I were to visit her site so right now i
were to visit her site so right now i
were to visit her site so right now i don’t i don’t know whole about this as
don’t i don’t know whole about this as
don’t i don’t know whole about this as much but it is unique so that’s good you
much but it is unique so that’s good you
much but it is unique so that’s good you know that that would cause me to stop
know that that would cause me to stop
know that that would cause me to stop and be like what does this as much like
and be like what does this as much like
and be like what does this as much like why is she calling yourself this as much
why is she calling yourself this as much
why is she calling yourself this as much and then i would want to find out more
and then i would want to find out more
and then i would want to find out more so that is awesome um being in
so that is awesome um being in
so that is awesome um being in copywriter I think her using her own
copywriter I think her using her own
copywriter I think her using her own face if so there are a lot of
face if so there are a lot of
face if so there are a lot of solopreneurs or small businesses where
solopreneurs or small businesses where
solopreneurs or small businesses where you’re a service oriented company and
you’re a service oriented company and
you’re a service oriented company and your face or your image becomes your
your face or your image becomes your
your face or your image becomes your brand image as well so
brand image as well so
brand image as well so it becomes hard to separate yourself
it becomes hard to separate yourself
it becomes hard to separate yourself from it I think Evan you’ve done a great
from it I think Evan you’ve done a great
from it I think Evan you’ve done a great job in creating this believe and this is
job in creating this believe and this is
job in creating this believe and this is paper airplane but just as much Jennifer
paper airplane but just as much Jennifer
paper airplane but just as much Jennifer could use you know her her avatar as
could use you know her her avatar as
could use you know her her avatar as long as it’s consistent across a lot of
long as it’s consistent across a lot of
long as it’s consistent across a lot of things as her her brand image and people
things as her her brand image and people
things as her her brand image and people get familiar with her face then they
get familiar with her face then they
get familiar with her face then they become familiar with her so it is an
become familiar with her so it is an
become familiar with her so it is an approach to take and I think it’s a very
approach to take and I think it’s a very
approach to take and I think it’s a very valid and good approach to take a lot of
valid and good approach to take a lot of
valid and good approach to take a lot of times because it humanizes the brand as
times because it humanizes the brand as
times because it humanizes the brand as well it’s not like Oh someone’s writing
well it’s not like Oh someone’s writing
well it’s not like Oh someone’s writing your copy for me for you it’s no
your copy for me for you it’s no
your copy for me for you it’s no Jennifer this face in my avatar is
Jennifer this face in my avatar is
Jennifer this face in my avatar is writing a copy for you right yeah I
writing a copy for you right yeah I
writing a copy for you right yeah I think it’s one of the biggest advantages
think it’s one of the biggest advantages
think it’s one of the biggest advantages that you have as an entrepreneur is your
that you have as an entrepreneur is your
that you have as an entrepreneur is your story and the human element is if I
story and the human element is if I
story and the human element is if I could hire a big company versus hiring a
could hire a big company versus hiring a
could hire a big company versus hiring a small company the big company has all
small company the big company has all
small company the big company has all the respect and the name that I know and
the respect and the name that I know and
the respect and the name that I know and a lot of traditions so why would I go
a lot of traditions so why would I go
a lot of traditions so why would I go with a start-up unless they were cheaper
with a start-up unless they were cheaper
with a start-up unless they were cheaper you know you’re going to go with
you know you’re going to go with
you know you’re going to go with somebody who’s smaller because you like
somebody who’s smaller because you like
somebody who’s smaller because you like their story in your passion and so many
their story in your passion and so many
their story in your passion and so many entrepreneurs if you look at their
entrepreneurs if you look at their
entrepreneurs if you look at their website they’re trying to emulate the
website they’re trying to emulate the
website they’re trying to emulate the big guys it’s just like this boring
big guys it’s just like this boring
big guys it’s just like this boring corporate website you go to the about
corporate website you go to the about
corporate website you go to the about page there’s no pictures there’s no
page there’s no pictures there’s no
page there’s no pictures there’s no story of the founder it’s super boring
story of the founder it’s super boring
story of the founder it’s super boring and like you know you can point form
and like you know you can point form
and like you know you can point form because that’s what you think you need
because that’s what you think you need
because that’s what you think you need to be professional but you can’t compete
to be professional but you can’t compete
to be professional but you can’t compete with those big guys playing their game
with those big guys playing their game
with those big guys playing their game your way in is just tell the heart like
your way in is just tell the heart like
your way in is just tell the heart like to show your passion for what you do and
to show your passion for what you do and
to show your passion for what you do and that’s how you start winning and and be
that’s how you start winning and and be
that’s how you start winning and and be able to charge more because you feel
able to charge more because you feel
able to charge more because you feel like this person really understands that
like this person really understands that
like this person really understands that this person really is excited and not
this person really is excited and not
this person really is excited and not just hiding behind a corporate story
just hiding behind a corporate story
just hiding behind a corporate story yeah do you do you touch on that I know
yeah do you do you touch on that I know
yeah do you do you touch on that I know like do you consider that part of design
like do you consider that part of design
like do you consider that part of design like that the storytelling component or
like that the storytelling component or
like that the storytelling component or do you tell stores who design but how do
do you tell stores who design but how do
do you tell stores who design but how do you guys deal with that in Aweber I do I
you guys deal with that in Aweber I do I
you guys deal with that in Aweber I do I think that really awesome designers are
think that really awesome designers are
think that really awesome designers are trying to communicate something and so
trying to communicate something and so
trying to communicate something and so they need to use whatever means possible
they need to use whatever means possible
they need to use whatever means possible to communicate that story and so
to communicate that story and so
to communicate that story and so sometimes it’s stripping away all of the
sometimes it’s stripping away all of the
sometimes it’s stripping away all of the design elements and letting the word
design elements and letting the word
design elements and letting the word speak for themselves or stripping away
speak for themselves or stripping away
speak for themselves or stripping away all of the frills and and and nonsense
all of the frills and and and nonsense
all of the frills and and and nonsense from time to time and letting the image
from time to time and letting the image
from time to time and letting the image p
p
p for itself so you know I I see myself as
for itself so you know I I see myself as
for itself so you know I I see myself as a storyteller um and that applies in a
a storyteller um and that applies in a
a storyteller um and that applies in a multitude of ways whether i’m working on
multitude of ways whether i’m working on
multitude of ways whether i’m working on a marketing project or you know aweber
a marketing project or you know aweber
a marketing project or you know aweber being a technology company working on
being a technology company working on
being a technology company working on our sit our service itself you know the
our sit our service itself you know the
our sit our service itself you know the dashboards and the interactive elements
dashboards and the interactive elements
dashboards and the interactive elements and things like that but even then
and things like that but even then
and things like that but even then you’re telling the story so yeah I see
you’re telling the story so yeah I see
you’re telling the story so yeah I see it as incredibly important and I spend a
it as incredibly important and I spend a
it as incredibly important and I spend a lot of time in my current role I spend a
lot of time in my current role I spend a
lot of time in my current role I spend a lot of time thinking more than I do
lot of time thinking more than I do
lot of time thinking more than I do actually designing how is this going to
actually designing how is this going to
actually designing how is this going to apply how are people going to respond to
apply how are people going to respond to
apply how are people going to respond to this and we’re telling the right story
this and we’re telling the right story
this and we’re telling the right story we’re putting forward the right face and
we’re putting forward the right face and
we’re putting forward the right face and all that kind of stuff so when just out
all that kind of stuff so when just out
all that kind of stuff so when just out of curiosity when you guys are planning
of curiosity when you guys are planning
of curiosity when you guys are planning a campaign if you’re working on see you
a campaign if you’re working on see you
a campaign if you’re working on see you we’re going on YouTube video are you
we’re going on YouTube video are you
we’re going on YouTube video are you working on newsletter you know you’re
working on newsletter you know you’re
working on newsletter you know you’re going to send your Aweber sending their
going to send your Aweber sending their
going to send your Aweber sending their own newsletter out to their clients yeah
own newsletter out to their clients yeah
own newsletter out to their clients yeah obviously you’re a part of that because
obviously you’re a part of that because
obviously you’re a part of that because they need you to design something
they need you to design something
they need you to design something amazing yet who else is involved in what
amazing yet who else is involved in what
amazing yet who else is involved in what are the roles and how do you talk about
are the roles and how do you talk about
are the roles and how do you talk about what’s the thought process before you
what’s the thought process before you
what’s the thought process before you actually get to actually creating the
actually get to actually creating the
actually get to actually creating the content and the design for the
content and the design for the
content and the design for the newsletter yeah um that’s a really good
newsletter yeah um that’s a really good
newsletter yeah um that’s a really good question we have we have a really solid
question we have we have a really solid
question we have we have a really solid team our team consists of content
team our team consists of content
team our team consists of content writers traditional marketers web
writers traditional marketers web
writers traditional marketers web designers visual designers all of that
designers visual designers all of that
designers visual designers all of that so generally our process goes we figure
so generally our process goes we figure
so generally our process goes we figure out what we need to communicate and who
out what we need to communicate and who
out what we need to communicate and who we need to communicate to as like an
we need to communicate to as like an
we need to communicate to as like an overarching idea and then we’ll take the
overarching idea and then we’ll take the
overarching idea and then we’ll take the time and the content writer will come up
time and the content writer will come up
time and the content writer will come up with a copy and so here are the words
with a copy and so here are the words
with a copy and so here are the words that we’re trying to communicate and
that we’re trying to communicate and
that we’re trying to communicate and then the design team will take that and
then the design team will take that and
then the design team will take that and go and run with you know so how can we
go and run with you know so how can we
go and run with you know so how can we take these words and make it most
take these words and make it most
take these words and make it most compelling most interesting and the most
compelling most interesting and the most
compelling most interesting and the most useful too however the person is
useful too however the person is
useful too however the person is receiving it and there’s a lot of
receiving it and there’s a lot of
receiving it and there’s a lot of collaboration within that I made that
collaboration within that I made that
collaboration within that I made that seem like a I hand it off to you you
seem like a I hand it off to you you
seem like a I hand it off to you you hand it off to me you know it’s we’re
hand it off to me you know it’s we’re
hand it off to me you know it’s we’re all working together along the way to
all working together along the way to
all working together along the way to figure out what is the best way to
figure out what is the best way to
figure out what is the best way to communicate to the audience we’re trying
communicate to the audience we’re trying
communicate to the audience we’re trying to I love it and then I mean
to I love it and then I mean
to I love it and then I mean we’re talking about newsletters in
we’re talking about newsletters in
we’re talking about newsletters in Aweber for for clients who are then
Aweber for for clients who are then
Aweber for for clients who are then planning their own email campaigns is
planning their own email campaigns is
planning their own email campaigns is something I do yeah I sent two emails a
something I do yeah I sent two emails a
something I do yeah I sent two emails a week to my newsletter list you know as a
week to my newsletter list you know as a
week to my newsletter list you know as a solo entrepreneur for most entrepreneurs
solo entrepreneur for most entrepreneurs
solo entrepreneur for most entrepreneurs or they may have seen Oh some part-time
or they may have seen Oh some part-time
or they may have seen Oh some part-time staff but assume it’s just them uh they
staff but assume it’s just them uh they
staff but assume it’s just them uh they may not have like five people to
may not have like five people to
may not have like five people to collaborate and connect with and figure
collaborate and connect with and figure
collaborate and connect with and figure out what the emails going to look like
out what the emails going to look like
out what the emails going to look like you know what what process would you go
you know what what process would you go
you know what what process would you go through to say okay i want to send an
through to say okay i want to send an
through to say okay i want to send an email out I’m fighting my autoresponder
email out I’m fighting my autoresponder
email out I’m fighting my autoresponder sequence is what I’m you know setting up
sequence is what I’m you know setting up
sequence is what I’m you know setting up my you ever counting and apply my
my you ever counting and apply my
my you ever counting and apply my autoresponder so you can see the next
autoresponder so you can see the next
autoresponder so you can see the next ten weeks that goes out what should my
ten weeks that goes out what should my
ten weeks that goes out what should my thought process be in terms of figuring
thought process be in terms of figuring
thought process be in terms of figuring to what stores i want to tell and then
to what stores i want to tell and then
to what stores i want to tell and then bring that down to the tactical of okay
bring that down to the tactical of okay
bring that down to the tactical of okay headlines colors nail goes pictures yeah
headlines colors nail goes pictures yeah
headlines colors nail goes pictures yeah hopefully a lot of that so if you’re new
hopefully a lot of that so if you’re new
hopefully a lot of that so if you’re new starting out first time doing your
starting out first time doing your
starting out first time doing your newsletter all of that is a task that
newsletter all of that is a task that
newsletter all of that is a task that you have to accomplish it’s it’s a
you have to accomplish it’s it’s a
you have to accomplish it’s it’s a challenge and you have to figure out all
challenge and you have to figure out all
challenge and you have to figure out all right how am I going to communicate
right how am I going to communicate
right how am I going to communicate within the inbox visually to my readers
within the inbox visually to my readers
within the inbox visually to my readers so ideally you’re only focusing on that
so ideally you’re only focusing on that
so ideally you’re only focusing on that may be the first few times and then
may be the first few times and then
may be the first few times and then after that it’s just consistent and you
after that it’s just consistent and you
after that it’s just consistent and you you can focus on the writing and all of
you can focus on the writing and all of
you can focus on the writing and all of that stuff but you know asking questions
that stuff but you know asking questions
that stuff but you know asking questions all along the way how is this going to
all along the way how is this going to
all along the way how is this going to look on a desktop device how is it going
look on a desktop device how is it going
look on a desktop device how is it going to look at on someone’s phone you know
to look at on someone’s phone you know
to look at on someone’s phone you know am I am I needing to convey this with
am I am I needing to convey this with
am I am I needing to convey this with imagery so what images do i need to add
imagery so what images do i need to add
imagery so what images do i need to add and at what point throughout my
and at what point throughout my
and at what point throughout my newsletter should i add them or is it
newsletter should i add them or is it
newsletter should i add them or is it simply words and the images are just
simply words and the images are just
simply words and the images are just going to distract entirely from my
going to distract entirely from my
going to distract entirely from my message um you know i personally follow
message um you know i personally follow
message um you know i personally follow a very simple structure when it comes to
a very simple structure when it comes to
a very simple structure when it comes to sending out emails and that’s if it’s
sending out emails and that’s if it’s
sending out emails and that’s if it’s for a business logo at the top and then
for a business logo at the top and then
for a business logo at the top and then if there’s imagery that’s going to
if there’s imagery that’s going to
if there’s imagery that’s going to support what i’m going to talk about or
support what i’m going to talk about or
support what i’m going to talk about or catch someone’s attention image and then
catch someone’s attention image and then
catch someone’s attention image and then text occasionally images throughout but
text occasionally images throughout but
text occasionally images throughout but you know all of those elements within
you know all of those elements within
you know all of those elements within the body of the email could go in or out
the body of the email could go in or out
the body of the email could go in or out depending
depending
depending on you know how personal do you want
on you know how personal do you want
on you know how personal do you want this to look you want it to look like a
this to look you want it to look like a
this to look you want it to look like a letter do you want this massive email
letter do you want this massive email
letter do you want this massive email sending to thousands of people look like
sending to thousands of people look like
sending to thousands of people look like it was a personal email that I sent you
it was a personal email that I sent you
it was a personal email that I sent you well then you should probably steer
well then you should probably steer
well then you should probably steer clear of imagery altogether to have that
clear of imagery altogether to have that
clear of imagery altogether to have that more like personal email touch if you’re
more like personal email touch if you’re
more like personal email touch if you’re selling something you should probably
selling something you should probably
selling something you should probably show what you’re selling within the
show what you’re selling within the
show what you’re selling within the email so it’s very case-by-case basis
email so it’s very case-by-case basis
email so it’s very case-by-case basis but asking all of those questions as you
but asking all of those questions as you
but asking all of those questions as you go through on who am i sending this to
go through on who am i sending this to
go through on who am i sending this to and what do I want them to do with what
and what do I want them to do with what
and what do I want them to do with what I’ve said cool I think too it’s never
I’ve said cool I think too it’s never
I’ve said cool I think too it’s never been easier to uh not be a designer and
been easier to uh not be a designer and
been easier to uh not be a designer and still get great designs yeah if you use
still get great designs yeah if you use
still get great designs yeah if you use so if you use like an a weber for your
so if you use like an a weber for your
so if you use like an a weber for your newsletter they have templates that
newsletter they have templates that
newsletter they have templates that maybe you might have it a role in
maybe you might have it a role in
maybe you might have it a role in designing and planning that has the
designing and planning that has the
designing and planning that has the colors and pictures and all of that that
colors and pictures and all of that that
colors and pictures and all of that that you can easily put in or if you’re
you can easily put in or if you’re
you can easily put in or if you’re starting the website you can use
starting the website you can use
starting the website you can use wordpress and there’s lots of themes for
wordpress and there’s lots of themes for
wordpress and there’s lots of themes for you to do that and you don’t have to
you to do that and you don’t have to
you to do that and you don’t have to create everything yourself or spend tons
create everything yourself or spend tons
create everything yourself or spend tons of money necessarily hiring somebody but
of money necessarily hiring somebody but
of money necessarily hiring somebody but you may not have when you’re starting up
you may not have when you’re starting up
you may not have when you’re starting up so you can also leverage the tools that
so you can also leverage the tools that
so you can also leverage the tools that are out there yeah to help you get great
are out there yeah to help you get great
are out there yeah to help you get great designs without you having to spend the
designs without you having to spend the
designs without you having to spend the time to learn it and be a designer
time to learn it and be a designer
time to learn it and be a designer yourself and there are a lot of like
yourself and there are a lot of like
yourself and there are a lot of like low-cost ways to do that as well so the
low-cost ways to do that as well so the
low-cost ways to do that as well so the envato marketplace is a place where you
envato marketplace is a place where you
envato marketplace is a place where you can buy email templates and then kind of
can buy email templates and then kind of
can buy email templates and then kind of customize them and you need a little bit
customize them and you need a little bit
customize them and you need a little bit of HTML knowledge to be able to do that
of HTML knowledge to be able to do that
of HTML knowledge to be able to do that but i know a weber does this offers a
but i know a weber does this offers a
but i know a weber does this offers a template customization for you know like
template customization for you know like
template customization for you know like twenty nine dollars or something so you
twenty nine dollars or something so you
twenty nine dollars or something so you could easily be like hey i love this
could easily be like hey i love this
could easily be like hey i love this template i’m not sure how to fix it hey
template i’m not sure how to fix it hey
template i’m not sure how to fix it hey you guys help me out and we could you
you guys help me out and we could you
you guys help me out and we could you know our customer support team is
know our customer support team is
know our customer support team is awesome and they’ll be able to easily
awesome and they’ll be able to easily
awesome and they’ll be able to easily help you guys out so um yeah right
help you guys out so um yeah right
help you guys out so um yeah right thanks for not know this I’m writing it
thanks for not know this I’m writing it
thanks for not know this I’m writing it down template customization yes alright
down template customization yes alright
down template customization yes alright very cool what was the other one you say
very cool what was the other one you say
very cool what was the other one you say the end what was a lot of truth envato
the end what was a lot of truth envato
the end what was a lot of truth envato Orion actually posted it in the chat
Orion actually posted it in the chat
Orion actually posted it in the chat there on the side envato com there you
there on the side envato com there you
there on the side envato com there you go perfect and co and that integrates
go perfect and co and that integrates
go perfect and co and that integrates with Aweber uh no that would just be a
with Aweber uh no that would just be a
with Aweber uh no that would just be a place to go find
place to go find
place to go find some templates you would need HTML
some templates you would need HTML
some templates you would need HTML knowledge then to be able to edit it
knowledge then to be able to edit it
knowledge then to be able to edit it yourself but you could paste that into a
yourself but you could paste that into a
yourself but you could paste that into a weber once you’re done with it okay cool
weber once you’re done with it okay cool
weber once you’re done with it okay cool that’s getting 102 I mean you know with
that’s getting 102 I mean you know with
that’s getting 102 I mean you know with the updated HTML files compared to just
the updated HTML files compared to just
the updated HTML files compared to just design it from scratch yeah is way way
design it from scratch yeah is way way
design it from scratch yeah is way way easier yeah and a lot of times they
easier yeah and a lot of times they
easier yeah and a lot of times they include like PSD files in there so if
include like PSD files in there so if
include like PSD files in there so if you wanted to just mess around if you
you wanted to just mess around if you
you wanted to just mess around if you add Photoshop and you wanted to mess
add Photoshop and you wanted to mess
add Photoshop and you wanted to mess around before getting into the code you
around before getting into the code you
around before getting into the code you could do it that way as well I’m
could do it that way as well I’m
could do it that way as well I’m learning something new I love it okay
learning something new I love it okay
learning something new I love it okay let’s keep moving we got Nathan Nathan
let’s keep moving we got Nathan Nathan
let’s keep moving we got Nathan Nathan fellow Toronto entrepreneur my brand is
fellow Toronto entrepreneur my brand is
fellow Toronto entrepreneur my brand is serious clean tech company that
serious clean tech company that
serious clean tech company that innovates I’m not sure how to capture
innovates I’m not sure how to capture
innovates I’m not sure how to capture through design that could make it easy
through design that could make it easy
through design that could make it easy to understand our company to customers
to understand our company to customers
to understand our company to customers from a website any ideas Thanks telling
from a website any ideas Thanks telling
from a website any ideas Thanks telling a story of our company I don’t know
a story of our company I don’t know
a story of our company I don’t know Nathan but in in the previous just
Nathan but in in the previous just
Nathan but in in the previous just before we started we were chatting and
before we started we were chatting and
before we started we were chatting and he has a he wants to do green technology
he has a he wants to do green technology
he has a he wants to do green technology for cell phones so you can charge your
for cell phones so you can charge your
for cell phones so you can charge your cell phones with green power so how to
cell phones with green power so how to
cell phones with green power so how to make that easy to understand and tell
make that easy to understand and tell
make that easy to understand and tell the story through design yeah I wouldn’t
the story through design yeah I wouldn’t
the story through design yeah I wouldn’t necessarily even consider that too
necessarily even consider that too
necessarily even consider that too serious or who doesn’t have to be
serious or who doesn’t have to be
serious or who doesn’t have to be serious um but because there’s that
serious um but because there’s that
serious um but because there’s that innovative element to it so there’s
innovative element to it so there’s
innovative element to it so there’s there’s so much imagery whether it be
there’s so much imagery whether it be
there’s so much imagery whether it be through you know showing the green side
through you know showing the green side
through you know showing the green side of things or showing the technology side
of things or showing the technology side
of things or showing the technology side of things and charging and phones and
of things and charging and phones and
of things and charging and phones and different things like that yeah I mean
different things like that yeah I mean
different things like that yeah I mean there are so many ways to go with this
there are so many ways to go with this
there are so many ways to go with this you know if you want to stand out from
you know if you want to stand out from
you know if you want to stand out from the crowd I would encourage you to not
the crowd I would encourage you to not
the crowd I would encourage you to not just put a bunch of trees on your
just put a bunch of trees on your
just put a bunch of trees on your website because that could be any
website because that could be any
website because that could be any company so you know figure out what your
company so you know figure out what your
company so you know figure out what your unique selling proposition is and then
unique selling proposition is and then
unique selling proposition is and then what personality you want your company
what personality you want your company
what personality you want your company to have and then build off of that you
to have and then build off of that you
to have and then build off of that you know allow allow that to dictate how
know allow allow that to dictate how
know allow allow that to dictate how your website ends up looking I think you
your website ends up looking I think you
your website ends up looking I think you go a lot of different directions there’s
go a lot of different directions there’s
go a lot of different directions there’s just idea after idea spinning in my head
just idea after idea spinning in my head
just idea after idea spinning in my head well for the I me for the story of the
well for the I me for the story of the
well for the I me for the story of the company it was come in the last part of
company it was come in the last part of
company it was come in the last part of the questions like why is this important
the questions like why is this important
the questions like why is this important to you Nathan yeah right why this is
to you Nathan yeah right why this is
to you Nathan yeah right why this is matter so much why do you care about
matter so much why do you care about
matter so much why do you care about green technology and cell phones so much
green technology and cell phones so much
green technology and cell phones so much like if you told me a personal story
like if you told me a personal story
like if you told me a personal story that i can say man that that guy really
that i can say man that that guy really
that i can say man that that guy really cares because there’s so many companies
cares because there’s so many companies
cares because there’s so many companies are going to be pitching similar things
are going to be pitching similar things
are going to be pitching similar things but then if i feel like you have the
but then if i feel like you have the
but then if i feel like you have the heart you’re not just some scam artists
heart you’re not just some scam artists
heart you’re not just some scam artists trying to capitalize on an opportunity
trying to capitalize on an opportunity
trying to capitalize on an opportunity but you let you actually care trying to
but you let you actually care trying to
but you let you actually care trying to build something important that would
build something important that would
build something important that would resonate with me and I’d be kind of
resonate with me and I’d be kind of
resonate with me and I’d be kind of drawn into your story a lot more and and
drawn into your story a lot more and and
drawn into your story a lot more and and I think for a lot of people were trying
I think for a lot of people were trying
I think for a lot of people were trying to this might be more than like the
to this might be more than like the
to this might be more than like the wording Park a lot of people worry about
wording Park a lot of people worry about
wording Park a lot of people worry about getting the exact words like I’m not a
getting the exact words like I’m not a
getting the exact words like I’m not a copywriter I can’t write until they end
copywriter I can’t write until they end
copywriter I can’t write until they end up not doing it the intention is in my
up not doing it the intention is in my
up not doing it the intention is in my view way more important in the actual
view way more important in the actual
view way more important in the actual words like if people can feel your
words like if people can feel your
words like if people can feel your passion and if you said say the wrong
passion and if you said say the wrong
passion and if you said say the wrong thing but you don’t use the exact right
thing but you don’t use the exact right
thing but you don’t use the exact right word it doesn’t matter as much because
word it doesn’t matter as much because
word it doesn’t matter as much because the intention of the passion is coming
the intention of the passion is coming
the intention of the passion is coming through that’s much more what you want
through that’s much more what you want
through that’s much more what you want and so I wouldn’t let the fear of not
and so I wouldn’t let the fear of not
and so I wouldn’t let the fear of not knowing the exact words to say hold you
knowing the exact words to say hold you
knowing the exact words to say hold you back from writing a passionate story to
back from writing a passionate story to
back from writing a passionate story to put on on your website yeah and I think
put on on your website yeah and I think
put on on your website yeah and I think your story would separate you from maybe
your story would separate you from maybe
your story would separate you from maybe others within your you know space
others within your you know space
others within your you know space because it is so personal to you cool ah
because it is so personal to you cool ah
because it is so personal to you cool ah John what are some ways a brand can
John what are some ways a brand can
John what are some ways a brand can differentiate from looking too much like
differentiate from looking too much like
differentiate from looking too much like Instagram even though the content is
Instagram even though the content is
Instagram even though the content is displayed rather similar um that’s
displayed rather similar um that’s
displayed rather similar um that’s interesting question are I don’t know if
interesting question are I don’t know if
interesting question are I don’t know if John is still here if he can clarify any
John is still here if he can clarify any
John is still here if he can clarify any of this but are you a mobile app company
of this but are you a mobile app company
of this but are you a mobile app company or I guess you know there’s a desktop
or I guess you know there’s a desktop
or I guess you know there’s a desktop you too um native jontron I still hear
you too um native jontron I still hear
you too um native jontron I still hear John if you want to throw you’ve got a
John if you want to throw you’ve got a
John if you want to throw you’ve got a native app yeah um that’s a really
native app yeah um that’s a really
native app yeah um that’s a really that’s a really tough question because
that’s a really tough question because
that’s a really tough question because the web and apps are starting to look
the web and apps are starting to look
the web and apps are starting to look more and more and more alike and so you
more and more and more alike and so you
more and more and more alike and so you go and you look at something and the
go and you look at something and the
go and you look at something and the most popular one becomes the one that
most popular one becomes the one that
most popular one becomes the one that everyone’s like oh you’re just copying X
everyone’s like oh you’re just copying X
everyone’s like oh you’re just copying X or you’re just copying why I would say
or you’re just copying why I would say
or you’re just copying why I would say don’t worry about it if that is the best
don’t worry about it if that is the best
don’t worry about it if that is the best way to present the information or the
way to present the information or the
way to present the information or the imagery or whatever you’re trying to
imagery or whatever you’re trying to
imagery or whatever you’re trying to convey then uh find ways to
convey then uh find ways to
convey then uh find ways to differentiate yourself from them but i
differentiate yourself from them but i
differentiate yourself from them but i use the best best method possible to
use the best best method possible to
use the best best method possible to still communicate that so even if you’re
still communicate that so even if you’re
still communicate that so even if you’re going to be similar it may not be the
going to be similar it may not be the
going to be similar it may not be the end of the world because you know that
end of the world because you know that
end of the world because you know that may just be the best way to present that
may just be the best way to present that
may just be the best way to present that kind of information or those kind of
kind of information or those kind of
kind of information or those kind of pictures yeah I look at this question I
pictures yeah I look at this question I
pictures yeah I look at this question I think so he’s asking what are some ways
think so he’s asking what are some ways
think so he’s asking what are some ways a brand difference from looking too much
a brand difference from looking too much
a brand difference from looking too much like Instagram I’d be I’m more concerned
like Instagram I’d be I’m more concerned
like Instagram I’d be I’m more concerned with how are you how are you actually
with how are you how are you actually
with how are you how are you actually different than Instagram not just like
different than Instagram not just like
different than Instagram not just like not just looking different but how is
not just looking different but how is
not just looking different but how is your company different than Instagram
your company different than Instagram
your company different than Instagram and understanding that first right going
and understanding that first right going
and understanding that first right going back to the purpose or going back to
back to the purpose or going back to
back to the purpose or going back to your one word how is your business
your one word how is your business
your one word how is your business different than everything else not just
different than everything else not just
different than everything else not just Instagram just everything else out there
Instagram just everything else out there
Instagram just everything else out there how are you different and then you can
how are you different and then you can
how are you different and then you can worry about what the visual ends up
worry about what the visual ends up
worry about what the visual ends up looking like and so I think we’re
looking like and so I think we’re
looking like and so I think we’re struggling on the question because we
struggling on the question because we
struggling on the question because we don’t know much about your business so
don’t know much about your business so
don’t know much about your business so your native app that looks like
your native app that looks like
your native app that looks like Instagram you haven’t told us about your
Instagram you haven’t told us about your
Instagram you haven’t told us about your purpose your position your personality
purpose your position your personality
purpose your position your personality your one word you know why you’re doing
your one word you know why you’re doing
your one word you know why you’re doing this and so it’s kind of hard to answer
this and so it’s kind of hard to answer
this and so it’s kind of hard to answer and I think just as a general rule as
and I think just as a general rule as
and I think just as a general rule as you’re communicating and telling people
you’re communicating and telling people
you’re communicating and telling people about what you’re doing leading with
about what you’re doing leading with
about what you’re doing leading with that instead then generates interest and
that instead then generates interest and
that instead then generates interest and excitement and the ability to kind of
excitement and the ability to kind of
excitement and the ability to kind of dive deeper and help so I I would echo
dive deeper and help so I I would echo
dive deeper and help so I I would echo Mike’s point to say that I don’t know
Mike’s point to say that I don’t know
Mike’s point to say that I don’t know that matters that much about how you
that matters that much about how you
that matters that much about how you look different than an Instagram because
look different than an Instagram because
look different than an Instagram because there’s a lot of websites that might
there’s a lot of websites that might
there’s a lot of websites that might look like other websites adds a lot of
look like other websites adds a lot of
look like other websites adds a lot of people who will copy things that I’m
people who will copy things that I’m
people who will copy things that I’m doing in my youtube channel i don’t i
doing in my youtube channel i don’t i
doing in my youtube channel i don’t i don’t care about them like you can’t you
don’t care about them like you can’t you
don’t care about them like you can’t you know for people who are copying you
know for people who are copying you
know for people who are copying you never the original right the original in
never the original right the original in
never the original right the original in my view lease is always going to be
my view lease is always going to be
my view lease is always going to be better because i’m always innovating I’m
better because i’m always innovating I’m
better because i’m always innovating I’m always doing something new there’s the
always doing something new there’s the
always doing something new there’s the heart and soul and intention behind it
heart and soul and intention behind it
heart and soul and intention behind it and the Google Cochran it’s all going to
and the Google Cochran it’s all going to
and the Google Cochran it’s all going to do that and then they can’t innovate
do that and then they can’t innovate
do that and then they can’t innovate they can’t keep up and they don’t have
they can’t keep up and they don’t have
they can’t keep up and they don’t have the the innovative capacity to keep
the the innovative capacity to keep
the the innovative capacity to keep going and so in a round right wing
going and so in a round right wing
going and so in a round right wing coming back to how was your business
coming back to how was your business
coming back to how was your business actually different what do you staying
actually different what do you staying
actually different what do you staying for John your business right because
for John your business right because
for John your business right because then we could have maybe tied it into a
then we could have maybe tied it into a
then we could have maybe tied it into a little bit more of a helpful
little bit more of a helpful
little bit more of a helpful conversation he says a follow up there
conversation he says a follow up there
conversation he says a follow up there what about the color being used we want
what about the color being used we want
what about the color being used we want to use blue to establish trust but I
to use blue to establish trust but I
to use blue to establish trust but I don’t want it to look too much like IG
don’t want it to look too much like IG
don’t want it to look too much like IG Instagram yeah I mean blue is not the
Instagram yeah I mean blue is not the
Instagram yeah I mean blue is not the only trustworthy color you know there is
only trustworthy color you know there is
only trustworthy color you know there is psychology to colors and and their their
psychology to colors and and their their
psychology to colors and and their their value and things like that if it’s a
value and things like that if it’s a
value and things like that if it’s a concern that you’re going to look too
concern that you’re going to look too
concern that you’re going to look too much like them and your app is too
much like them and your app is too
much like them and your app is too similar to them and then you’re going to
similar to them and then you’re going to
similar to them and then you’re going to use a color that’s just like them i
use a color that’s just like them i
use a color that’s just like them i would say consider like what what about
would say consider like what what about
would say consider like what what about your app is is different and play that
your app is is different and play that
your app is is different and play that up and make sure that it becomes you
up and make sure that it becomes you
up and make sure that it becomes you know different enough from instagram as
know different enough from instagram as
know different enough from instagram as a whole to to differentiate yourself I
a whole to to differentiate yourself I
a whole to to differentiate yourself I wouldn’t stay away from blue because
wouldn’t stay away from blue because
wouldn’t stay away from blue because Instagram uses blue I wouldn’t stay away
Instagram uses blue I wouldn’t stay away
Instagram uses blue I wouldn’t stay away from instagrams layout because Instagram
from instagrams layout because Instagram
from instagrams layout because Instagram uses instagrams layout I would say what
uses instagrams layout I would say what
uses instagrams layout I would say what makes you different at your core and
makes you different at your core and
makes you different at your core and then allow that to dictate dictate
then allow that to dictate dictate
then allow that to dictate dictate everything else about you know your
everything else about you know your
everything else about you know your colors your look your logo all of that
colors your look your logo all of that
colors your look your logo all of that its gotta end color question was also
its gotta end color question was also
its gotta end color question was also asked a little bit before Deborah wrote
asked a little bit before Deborah wrote
asked a little bit before Deborah wrote in asking about colors so can you just
in asking about colors so can you just
in asking about colors so can you just touch on that colors what they mean
touch on that colors what they mean
touch on that colors what they mean picking a color you know why Aweber has
picking a color you know why Aweber has
picking a color you know why Aweber has its colors or what entrepreneurs should
its colors or what entrepreneurs should
its colors or what entrepreneurs should think about when picking a color as
think about when picking a color as
think about when picking a color as opposed to just oh I like pink so I’m
opposed to just oh I like pink so I’m
opposed to just oh I like pink so I’m gonna go pink like there’s meaning and
gonna go pink like there’s meaning and
gonna go pink like there’s meaning and significance and a color is itself a
significance and a color is itself a
significance and a color is itself a language yeah each color and you can you
language yeah each color and you can you
language yeah each color and you can you can google this like what do colors mean
can google this like what do colors mean
can google this like what do colors mean each color has a psychological effect on
each color has a psychological effect on
each color has a psychological effect on humans as well as you know subconscious
humans as well as you know subconscious
humans as well as you know subconscious effects on humans so they begin to stand
effects on humans so they begin to stand
effects on humans so they begin to stand for different things they begin to
for different things they begin to
for different things they begin to communicate different things some
communicate different things some
communicate different things some companies have gone so far as to patent
companies have gone so far as to patent
companies have gone so far as to patent certain colors like t-mobile has
certain colors like t-mobile has
certain colors like t-mobile has patented their pink color for but they
patented their pink color for but they
patented their pink color for but they can only patent their pink color within
can only patent their pink color within
can only patent their pink color within the mobile phone space of you know
the mobile phone space of you know
the mobile phone space of you know businesses so you know as you do think
businesses so you know as you do think
businesses so you know as you do think through it think through who else is in
through it think through who else is in
through it think through who else is in my space so if Instagram is in your
my space so if Instagram is in your
my space so if Instagram is in your space like John’s question and your app
space like John’s question and your app
space like John’s question and your app is very similar to them well if you use
is very similar to them well if you use
is very similar to them well if you use a blue color just like they’re using a
a blue color just like they’re using a
a blue color just like they’re using a blue color you may not differentiate
blue color you may not differentiate
blue color you may not differentiate differentiate yourself enough from them
differentiate yourself enough from them
differentiate yourself enough from them so blue might not be the best choice
so blue might not be the best choice
so blue might not be the best choice even though it may be your favorite
even though it may be your favorite
even though it may be your favorite color or it may engender trust you have
color or it may engender trust you have
color or it may engender trust you have to consider all of the different aspects
to consider all of the different aspects
to consider all of the different aspects when going to choose a color so am I
when going to choose a color so am I
when going to choose a color so am I going to be different enough are there
going to be different enough are there
going to be different enough are there other people in my space that are using
other people in my space that are using
other people in my space that are using this color and will I be able to
this color and will I be able to
this color and will I be able to differentiate myself um so beyond just
differentiate myself um so beyond just
differentiate myself um so beyond just the psychology of color you have to
the psychology of color you have to
the psychology of color you have to consider all of those things as well
consider all of those things as well
consider all of those things as well cool ah Peter what are your thoughts on
cool ah Peter what are your thoughts on
cool ah Peter what are your thoughts on using terms like biz and for you if it’s
using terms like biz and for you if it’s
using terms like biz and for you if it’s your personality do it um you know it
your personality do it um you know it
your personality do it um you know it might be a little past its prime I
might be a little past its prime I
might be a little past its prime I probably would not do it but if it fits
probably would not do it but if it fits
probably would not do it but if it fits your personality and you can own it then
your personality and you can own it then
your personality and you can own it then own it and do it yeah I think I think
own it and do it yeah I think I think
own it and do it yeah I think I think there’s a certain stigma against the for
there’s a certain stigma against the for
there’s a certain stigma against the for you when I think of for you I feel like
you when I think of for you I feel like
you when I think of for you I feel like I’m being scammed I feel like there’s
I’m being scammed I feel like there’s
I’m being scammed I feel like there’s just so many people who the people who
just so many people who the people who
just so many people who the people who have used it there’s no like big brand
have used it there’s no like big brand
have used it there’s no like big brand that really dominated an added class to
that really dominated an added class to
that really dominated an added class to for you and you could be the for you
for you and you could be the for you
for you and you could be the for you that adds the class um anyway I don’t
that adds the class um anyway I don’t
that adds the class um anyway I don’t know I feel like I’m being scammed
know I feel like I’m being scammed
know I feel like I’m being scammed what’s happening but even even biz like
what’s happening but even even biz like
what’s happening but even even biz like I don’t I haven’t really used biz much
I don’t I haven’t really used biz much
I don’t I haven’t really used biz much unless I’m trying to shorten something
unless I’m trying to shorten something
unless I’m trying to shorten something down in Twitter as an example so I think
down in Twitter as an example so I think
down in Twitter as an example so I think it just depends on on on as Mike said
it just depends on on on as Mike said
it just depends on on on as Mike said your personality and also your audience
your personality and also your audience
your personality and also your audience so Rosalyn is posting a rappers used for
so Rosalyn is posting a rappers used for
so Rosalyn is posting a rappers used for you all the time in their songs and it’s
you all the time in their songs and it’s
you all the time in their songs and it’s part of the culture awesome you know I’m
part of the culture awesome you know I’m
part of the culture awesome you know I’m obviously not a ingrained in rap culture
obviously not a ingrained in rap culture
obviously not a ingrained in rap culture enough to comment on that
enough to comment on that
enough to comment on that but if that’s the culture right and
but if that’s the culture right and
but if that’s the culture right and that’s who you’re selling to and they
that’s who you’re selling to and they
that’s who you’re selling to and they get it and like they feel like you
get it and like they feel like you
get it and like they feel like you understand them too and you’re part of
understand them too and you’re part of
understand them too and you’re part of the same family then then it works ah if
the same family then then it works ah if
the same family then then it works ah if it’s not so like if you’re going to go
it’s not so like if you’re going to go
it’s not so like if you’re going to go all in on rap culture and and your
all in on rap culture and and your
all in on rap culture and and your marketing and your brain and your logos
marketing and your brain and your logos
marketing and your brain and your logos and your font like all kind of
and your font like all kind of
and your font like all kind of represents rap culture then great it
represents rap culture then great it
represents rap culture then great it could work if you’re trying to be if
could work if you’re trying to be if
could work if you’re trying to be if you’re trying to do like be I don’t know
you’re trying to do like be I don’t know
you’re trying to do like be I don’t know bees you’re trying to sell newsletter
bees you’re trying to sell newsletter
bees you’re trying to sell newsletter software and you’re telling yourself
software and you’re telling yourself
software and you’re telling yourself newsletters for you to a business market
newsletters for you to a business market
newsletters for you to a business market that might seem a little scam you at
that might seem a little scam you at
that might seem a little scam you at least that’s my initial class so that’s
least that’s my initial class so that’s
least that’s my initial class so that’s it Peter I want to know what you’re
it Peter I want to know what you’re
it Peter I want to know what you’re selling Peter give us some context one
selling Peter give us some context one
selling Peter give us some context one stea he wrote on the side a colleague is
stea he wrote on the side a colleague is
stea he wrote on the side a colleague is trying to drive the business in that
trying to drive the business in that
trying to drive the business in that direction and I’m trying to resist
direction and I’m trying to resist
direction and I’m trying to resist that’s exactly how I feel yeah I think I
that’s exactly how I feel yeah I think I
that’s exactly how I feel yeah I think I may have met Peter before Peter you are
may have met Peter before Peter you are
may have met Peter before Peter you are you in the philly area I don’t know if
you in the philly area I don’t know if
you in the philly area I don’t know if that’s a question you want to answer but
that’s a question you want to answer but
that’s a question you want to answer but I feel like we met at a meetup one time
I feel like we met at a meetup one time
I feel like we met at a meetup one time hippy cool okay Tom Tom do I build a new
hippy cool okay Tom Tom do I build a new
hippy cool okay Tom Tom do I build a new website or do I put up a website that I
website or do I put up a website that I
website or do I put up a website that I had to develop recreate that in my
had to develop recreate that in my
had to develop recreate that in my opinion looks like crap awesome um if
opinion looks like crap awesome um if
opinion looks like crap awesome um if you don’t believe in it and you can’t
you don’t believe in it and you can’t
you don’t believe in it and you can’t get behind it I would say don’t put it
get behind it I would say don’t put it
get behind it I would say don’t put it live there’s a rough balance I I tend to
live there’s a rough balance I I tend to
live there’s a rough balance I I tend to want to put things out that I’m
want to put things out that I’m
want to put things out that I’m incredibly proud of that I can get
incredibly proud of that I can get
incredibly proud of that I can get entirely behind but if that prevents you
entirely behind but if that prevents you
entirely behind but if that prevents you from just doing something then that’s
from just doing something then that’s
from just doing something then that’s when it’s going to hinder you so if the
when it’s going to hinder you so if the
when it’s going to hinder you so if the website doesn’t poorly represent you and
website doesn’t poorly represent you and
website doesn’t poorly represent you and you just personally hate it and it’s
you just personally hate it and it’s
you just personally hate it and it’s preventing you from starting your
preventing you from starting your
preventing you from starting your business then I say just do it just put
business then I say just do it just put
business then I say just do it just put it out there if it’s going to be a poor
it out there if it’s going to be a poor
it out there if it’s going to be a poor representation of who you are your
representation of who you are your
representation of who you are your personality going back to that bullseye
personality going back to that bullseye
personality going back to that bullseye in that case i would say hold off revise
in that case i would say hold off revise
in that case i would say hold off revise it to where you’re happy enough with it
it to where you’re happy enough with it
it to where you’re happy enough with it and then put it out
and then put it out
and then put it out soul some UK is saying that that’s like
soul some UK is saying that that’s like
soul some UK is saying that that’s like using another person’s dating profile um
using another person’s dating profile um
using another person’s dating profile um you know I’m a big believer and that you
you know I’m a big believer and that you
you know I’m a big believer and that you have to be proud of what you’re creating
have to be proud of what you’re creating
have to be proud of what you’re creating you know you need to I want to create
you know you need to I want to create
you know you need to I want to create something this was the mindset it take
something this was the mindset it take
something this was the mindset it take to when I’m making my youtube videos
to when I’m making my youtube videos
to when I’m making my youtube videos yesterday was filming day and you know I
yesterday was filming day and you know I
yesterday was filming day and you know I want my videos to be something I can
want my videos to be something I can
want my videos to be something I can hang my hat on and say I made this and I
hang my hat on and say I made this and I
hang my hat on and say I made this and I could show my grandkids and say this is
could show my grandkids and say this is
could show my grandkids and say this is what grandpa Evan made you know when I
what grandpa Evan made you know when I
what grandpa Evan made you know when I was in my prime this is what I put that
was in my prime this is what I put that
was in my prime this is what I put that right and so I think a lot of people
right and so I think a lot of people
right and so I think a lot of people just mail it in like that’s okay you
just mail it in like that’s okay you
just mail it in like that’s okay you know put it up and I get it because
know put it up and I get it because
know put it up and I get it because you’ve got a million things to do this
you’ve got a million things to do this
you’ve got a million things to do this is one of them ah but I feel like you
is one of them ah but I feel like you
is one of them ah but I feel like you should you should release something that
should you should release something that
should you should release something that you’re proud of and and especially
you’re proud of and and especially
you’re proud of and and especially prison like a website does you the
prison like a website does you the
prison like a website does you the visual representation of your brain you
visual representation of your brain you
visual representation of your brain you have to look at that every day and every
have to look at that every day and every
have to look at that every day and every day that you look at that you’re going
day that you look at that you’re going
day that you look at that you’re going to get upset and more and more angry
to get upset and more and more angry
to get upset and more and more angry that that is there and the one that you
that that is there and the one that you
that that is there and the one that you wanted isn’t and I think sometimes it
wanted isn’t and I think sometimes it
wanted isn’t and I think sometimes it can be hard because you may have
can be hard because you may have
can be hard because you may have invested a lot of resources and time and
invested a lot of resources and time and
invested a lot of resources and time and energy and you hire just developer maybe
energy and you hire just developer maybe
energy and you hire just developer maybe that was all the budget you had for your
that was all the budget you had for your
that was all the budget you had for your business and you poured it into this guy
business and you poured it into this guy
business and you poured it into this guy and he didn’t deliver a great product
and he didn’t deliver a great product
and he didn’t deliver a great product since you feel like I gotta put this up
since you feel like I gotta put this up
since you feel like I gotta put this up now because of all this money but it’s
now because of all this money but it’s
now because of all this money but it’s really a sunk cost and and you know on
really a sunk cost and and you know on
really a sunk cost and and you know on my team we throw away more stuff than
my team we throw away more stuff than
my team we throw away more stuff than most people even create it’s just insane
most people even create it’s just insane
most people even create it’s just insane the amount of awesome stuff that we
the amount of awesome stuff that we
the amount of awesome stuff that we create that we never use or we put up
create that we never use or we put up
create that we never use or we put up when do once and just will throw it away
when do once and just will throw it away
when do once and just will throw it away to go after something even better and so
to go after something even better and so
to go after something even better and so don’t let that like sunk cost hold you
don’t let that like sunk cost hold you
don’t let that like sunk cost hold you back from creating something that you
back from creating something that you
back from creating something that you can be proud of and can be the visual
can be proud of and can be the visual
can be proud of and can be the visual visual representation of your brand yeah
visual representation of your brand yeah
visual representation of your brand yeah he did say is a current business so I
he did say is a current business so I
he did say is a current business so I would say you know hold off put
would say you know hold off put
would say you know hold off put something you’re proud about to put
something you’re proud about to put
something you’re proud about to put something out that you’re proud about
something out that you’re proud about
something out that you’re proud about cool yeah and again the some questions
cool yeah and again the some questions
cool yeah and again the some questions that I see the icj your eyes is doing an
that I see the icj your eyes is doing an
that I see the icj your eyes is doing an awesome job posting for people if you
awesome job posting for people if you
awesome job posting for people if you have a question you could do /q space
have a question you could do /q space
have a question you could do /q space and then type the questioning of a
and then type the questioning of a
and then type the questioning of a pop-up on the side for us but thank you
pop-up on the side for us but thank you
pop-up on the side for us but thank you jr eyes for posting some for us so this
jr eyes for posting some for us so this
jr eyes for posting some for us so this one came from katra i have my own
one came from katra i have my own
one came from katra i have my own clothing label where I designed and
clothing label where I designed and
clothing label where I designed and handcraft each piece my background the
handcraft each piece my background the
handcraft each piece my background the story is very unique
story is very unique
story is very unique my designs reflect that how do you
my designs reflect that how do you
my designs reflect that how do you embrace that without confusing my
embrace that without confusing my
embrace that without confusing my audience asked by katra yet tell that
audience asked by katra yet tell that
audience asked by katra yet tell that story end to end and then once your
story end to end and then once your
story end to end and then once your story is written and a piece each unique
story is written and a piece each unique
story is written and a piece each unique piece fits into the story let people
piece fits into the story let people
piece fits into the story let people know where that fits in and what the
know where that fits in and what the
know where that fits in and what the influence is through your you know your
influence is through your you know your
influence is through your you know your timeline were so you know if something
timeline were so you know if something
timeline were so you know if something happened in your life here and this
happened in your life here and this
happened in your life here and this piece is inspired by that thing well
piece is inspired by that thing well
piece is inspired by that thing well make mention back to where that was and
make mention back to where that was and
make mention back to where that was and what the inspirations were so I don’t
what the inspirations were so I don’t
what the inspirations were so I don’t think that I don’t think it will be
think that I don’t think it will be
think that I don’t think it will be confusing at all if you tell a cohesive
confusing at all if you tell a cohesive
confusing at all if you tell a cohesive story about who you are and then how
story about who you are and then how
story about who you are and then how those pieces fit back into who hat into
those pieces fit back into who hat into
those pieces fit back into who hat into that story I think it will be very
that story I think it will be very
that story I think it will be very cohesive in it and a very compelling
cohesive in it and a very compelling
cohesive in it and a very compelling story yeah for anybody who’s creating
story yeah for anybody who’s creating
story yeah for anybody who’s creating art you know I see clothes in his art
art you know I see clothes in his art
art you know I see clothes in his art yeah there’s a lot of love that goes
yeah there’s a lot of love that goes
yeah there’s a lot of love that goes into that i would i would have two
into that i would i would have two
into that i would i would have two stories i would have one for the company
stories i would have one for the company
stories i would have one for the company like you matthew why did you start this
like you matthew why did you start this
like you matthew why did you start this business I know Matthew could use a
business I know Matthew could use a
business I know Matthew could use a comment from my youtube channel uh why
comment from my youtube channel uh why
comment from my youtube channel uh why was this important why did you get
was this important why did you get
was this important why did you get started what’s the positive change you
started what’s the positive change you
started what’s the positive change you know what’s your purpose what’s your one
know what’s your purpose what’s your one
know what’s your purpose what’s your one word what are you staying for all the
word what are you staying for all the
word what are you staying for all the stuff we’ve been talking about and then
stuff we’ve been talking about and then
stuff we’ve been talking about and then for each piece because because he
for each piece because because he
for each piece because because he doesn’t have a million different pieces
doesn’t have a million different pieces
doesn’t have a million different pieces right ever this is like some high-end
right ever this is like some high-end
right ever this is like some high-end stuff a lot of love and effort went into
stuff a lot of love and effort went into
stuff a lot of love and effort went into creating each design uh tell me the
creating each design uh tell me the
creating each design uh tell me the story of that design right tell me why
story of that design right tell me why
story of that design right tell me why you created this piece or which artist
you created this piece or which artist
you created this piece or which artist you work with on this piece and why it’s
you work with on this piece and why it’s
you work with on this piece and why it’s important even if there’s like
important even if there’s like
important even if there’s like behind-the-scenes pictures if you were
behind-the-scenes pictures if you were
behind-the-scenes pictures if you were making a door like a time-lapse video or
making a door like a time-lapse video or
making a door like a time-lapse video or even a YouTube video if you just sharing
even a YouTube video if you just sharing
even a YouTube video if you just sharing your thoughts I think I think that’ll
your thoughts I think I think that’ll
your thoughts I think I think that’ll work to really draw me in I think
work to really draw me in I think
work to really draw me in I think artists as a general rule don’t do a
artists as a general rule don’t do a
artists as a general rule don’t do a good enough job of explaining what their
good enough job of explaining what their
good enough job of explaining what their art means to them and the process that
art means to them and the process that
art means to them and the process that went into it might be easy to to to
went into it might be easy to to to
went into it might be easy to to to digest like a pop song it’s meant to be
digest like a pop song it’s meant to be
digest like a pop song it’s meant to be populist meant to be easily digested but
populist meant to be easily digested but
populist meant to be easily digested but there’s a lot of great art that passes
there’s a lot of great art that passes
there’s a lot of great art that passes over a lot of people’s heads an artist
over a lot of people’s heads an artist
over a lot of people’s heads an artist will if they are those guys don’t get it
will if they are those guys don’t get it
will if they are those guys don’t get it well no like you maybe didn’t do a good
well no like you maybe didn’t do a good
well no like you maybe didn’t do a good job of explaining to people what it
job of explaining to people what it
job of explaining to people what it means and it doesn’t mean you have to be
means and it doesn’t mean you have to be
means and it doesn’t mean you have to be a great salesperson or great
a great salesperson or great
a great salesperson or great marketer just telling your genuine
marketer just telling your genuine
marketer just telling your genuine authentic story because as an artist you
authentic story because as an artist you
authentic story because as an artist you understand how much love has to go into
understand how much love has to go into
understand how much love has to go into creating this piece of work that’s
creating this piece of work that’s
creating this piece of work that’s coming out right that’s insane love and
coming out right that’s insane love and
coming out right that’s insane love and so if you don’t explain that story where
so if you don’t explain that story where
so if you don’t explain that story where it comes from people will miss it and so
it comes from people will miss it and so
it comes from people will miss it and so just tell the story so so for katra
just tell the story so so for katra
just tell the story so so for katra that’s what i would do i have one story
that’s what i would do i have one story
that’s what i would do i have one story that kind of talks about the company and
that kind of talks about the company and
that kind of talks about the company and why you started this and then individual
why you started this and then individual
why you started this and then individual stories for each piece that you’ve
stories for each piece that you’ve
stories for each piece that you’ve created yeah you can even name them you
created yeah you can even name them you
created yeah you can even name them you know thinking back to art a lot of art
know thinking back to art a lot of art
know thinking back to art a lot of art pieces are named you know name your name
pieces are named you know name your name
pieces are named you know name your name your pieces that you design your
your pieces that you design your
your pieces that you design your clothing that you design and then I’m
clothing that you design and then I’m
clothing that you design and then I’m envisioning like on your website you
envisioning like on your website you
envisioning like on your website you have this gallery of designs that you’ve
have this gallery of designs that you’ve
have this gallery of designs that you’ve made and then you know each one is named
made and then you know each one is named
made and then you know each one is named and then you can click on it and maybe
and then you can click on it and maybe
and then you can click on it and maybe each one has a blog post that design
each one has a blog post that design
each one has a blog post that design that describes the process of why you
that describes the process of why you
that describes the process of why you did what you did and um yeah and then do
did what you did and um yeah and then do
did what you did and um yeah and then do everything that Evan just said I so
everything that Evan just said I so
everything that Evan just said I so there was you use the word gallery which
there was you use the word gallery which
there was you use the word gallery which I really love there and I think it
I really love there and I think it
I really love there and I think it depicts what he’s doing really well and
depicts what he’s doing really well and
depicts what he’s doing really well and I’m and you know when you say the word
I’m and you know when you say the word
I’m and you know when you say the word gallery I think of art gallery and it
gallery I think of art gallery and it
gallery I think of art gallery and it and it kind of immediately makes me
and it kind of immediately makes me
and it kind of immediately makes me think of this is high-class stop that is
think of this is high-class stop that is
think of this is high-class stop that is worth being shown off and I’m wondering
worth being shown off and I’m wondering
worth being shown off and I’m wondering for entrepreneurs who are just getting
for entrepreneurs who are just getting
for entrepreneurs who are just getting started who may not have the branding
started who may not have the branding
started who may not have the branding that people can recognize yet how can
that people can recognize yet how can
that people can recognize yet how can they leverage words or themes that
they leverage words or themes that
they leverage words or themes that people already know to apply meaning to
people already know to apply meaning to
people already know to apply meaning to their brains so like if they’re if they
their brains so like if they’re if they
their brains so like if they’re if they want their thing to show off and they
want their thing to show off and they
want their thing to show off and they create it in an art gallery kind of
create it in an art gallery kind of
create it in an art gallery kind of style immediately if I hit that I’m
style immediately if I hit that I’m
style immediately if I hit that I’m thinking that it’s higher end and classy
thinking that it’s higher end and classy
thinking that it’s higher end and classy and it’s art because he intentionally
and it’s art because he intentionally
and it’s art because he intentionally gave me that message to his design and
gave me that message to his design and
gave me that message to his design and someone in for entrepreneurs who are
someone in for entrepreneurs who are
someone in for entrepreneurs who are trying to build up their brand how can
trying to build up their brand how can
trying to build up their brand how can they model others or leverage existing
they model others or leverage existing
they model others or leverage existing trends or words or names or styles that
trends or words or names or styles that
trends or words or names or styles that can apply meaning to what they’re doing
can apply meaning to what they’re doing
can apply meaning to what they’re doing in their business yeah if if I
in their business yeah if if I
in their business yeah if if I understand you know what you’re asking
understand you know what you’re asking
understand you know what you’re asking if if there’s a specific idea or thought
if if there’s a specific idea or thought
if if there’s a specific idea or thought that you need to get across uh maybe the
that you need to get across uh maybe the
that you need to get across uh maybe the photos alone are not going to
photos alone are not going to
photos alone are not going to communicate that so you know in an art
communicate that so you know in an art
communicate that so you know in an art gallery you could walk in and you have
gallery you could walk in and you have
gallery you could walk in and you have the painting and you have the name and
the painting and you have the name and
the painting and you have the name and you have the medium and that’s about all
you have the medium and that’s about all
you have the medium and that’s about all the context you have now if you
the context you have now if you
the context you have now if you understand the artist story and you
understand the artist story and you
understand the artist story and you understand what he was going through at
understand what he was going through at
understand what he was going through at the time that he created the painting
the time that he created the painting
the time that he created the painting you have a little bit more insight into
you have a little bit more insight into
you have a little bit more insight into why he did what he did so similarly for
why he did what he did so similarly for
why he did what he did so similarly for entrepreneurs and small businesses a
entrepreneurs and small businesses a
entrepreneurs and small businesses a photo alone of like hey I did this thing
photo alone of like hey I did this thing
photo alone of like hey I did this thing may not be enough to tell someone why
may not be enough to tell someone why
may not be enough to tell someone why that’s important or how that speaks to
that’s important or how that speaks to
that’s important or how that speaks to who you are as a company so going beyond
who you are as a company so going beyond
who you are as a company so going beyond that and just you know telling the rawls
that and just you know telling the rawls
that and just you know telling the rawls telling the process details because the
telling the process details because the
telling the process details because the case study of how you came to the end
case study of how you came to the end
case study of how you came to the end result may speak more to another
result may speak more to another
result may speak more to another business if your business to business to
business if your business to business to
business if your business to business to another business owner then the piece
another business owner then the piece
another business owner then the piece itself because that piece may not fit
itself because that piece may not fit
itself because that piece may not fit into who they are but the process could
into who they are but the process could
into who they are but the process could speak to you know something that they
speak to you know something that they
speak to you know something that they can see themselves in right yeah I’m
can see themselves in right yeah I’m
can see themselves in right yeah I’m also think in terms of the the imagery
also think in terms of the the imagery
also think in terms of the the imagery that you use like I picked a paper
that you use like I picked a paper
that you use like I picked a paper airplane for a reason because the paper
airplane for a reason because the paper
airplane for a reason because the paper airplane is is flimsy and can get blown
airplane is is flimsy and can get blown
airplane is is flimsy and can get blown around and talked about the store
around and talked about the store
around and talked about the store earlier on the session and people can
earlier on the session and people can
earlier on the session and people can associate with the paper airplane you
associate with the paper airplane you
associate with the paper airplane you know you guys I have got it here you
know you guys I have got it here you
know you guys I have got it here you know got AJ here right we got him here
know got AJ here right we got him here
know got AJ here right we got him here to use your little stuff guy oh nice I
to use your little stuff guy oh nice I
to use your little stuff guy oh nice I got to get one of those for my son who
got to get one of those for my son who
got to get one of those for my son who loved that limited to down like you
loved that limited to down like you
loved that limited to down like you picked an astronaut for a reason right
picked an astronaut for a reason right
picked an astronaut for a reason right like it’s not hey we’re gonna do what
like it’s not hey we’re gonna do what
like it’s not hey we’re gonna do what Don key or we’re going to do a tree your
Don key or we’re going to do a tree your
Don key or we’re going to do a tree your ring like yeah so but by picking these
ring like yeah so but by picking these
ring like yeah so but by picking these things you have you know if you picked a
things you have you know if you picked a
things you have you know if you picked a tree then maybe that in the other
tree then maybe that in the other
tree then maybe that in the other example was that’s a symbol of green
example was that’s a symbol of green
example was that’s a symbol of green green technology right or maybe it’s a
green technology right or maybe it’s a
green technology right or maybe it’s a symbol of strength and trust so like by
symbol of strength and trust so like by
symbol of strength and trust so like by picking these symbols that already have
picking these symbols that already have
picking these symbols that already have meaning
meaning
meaning it attaches meaning to your brand yep
it attaches meaning to your brand yep
it attaches meaning to your brand yep right and so is there a process that you
right and so is there a process that you
right and so is there a process that you can recommend for entrepreneurs and
can recommend for entrepreneurs and
can recommend for entrepreneurs and they’re picking symbols for their
they’re picking symbols for their
they’re picking symbols for their company that already have meaning that
company that already have meaning that
company that already have meaning that then they can figure out okay here’s
then they can figure out okay here’s
then they can figure out okay here’s what I’m going to put in my logo or
what I’m going to put in my logo or
what I’m going to put in my logo or here’s where Anna I’m leading my
here’s where Anna I’m leading my
here’s where Anna I’m leading my newsletter off talking about trust and
newsletter off talking about trust and
newsletter off talking about trust and so I’m going to lead with a picture of a
so I’m going to lead with a picture of a
so I’m going to lead with a picture of a lock or a bank or a safe or you know
lock or a bank or a safe or you know
lock or a bank or a safe or you know just that important as opposed to I’m
just that important as opposed to I’m
just that important as opposed to I’m going to put that picture because it
going to put that picture because it
going to put that picture because it looks pretty right like there’s meaning
looks pretty right like there’s meaning
looks pretty right like there’s meaning behind the pictures just like there is
behind the pictures just like there is
behind the pictures just like there is behind the colors yeah and and we went
behind the colors yeah and and we went
behind the colors yeah and and we went through that process as we were
through that process as we were
through that process as we were developing AJ the astronaut that we were
developing AJ the astronaut that we were
developing AJ the astronaut that we were just talking about you know what does a
just talking about you know what does a
just talking about you know what does a certain character or what does a certain
certain character or what does a certain
certain character or what does a certain image yeah there is what does that
image yeah there is what does that
image yeah there is what does that convey about who we are so there was
convey about who we are so there was
convey about who we are so there was another idea that was floated out that
another idea that was floated out that
another idea that was floated out that kind of spoke to and dehumanizing
kind of spoke to and dehumanizing
kind of spoke to and dehumanizing element of a weber so it was like you
element of a weber so it was like you
element of a weber so it was like you know there’s this this idea and I don’t
know there’s this this idea and I don’t
know there’s this this idea and I don’t want to share it but there was this idea
want to share it but there was this idea
want to share it but there was this idea and it came out and it was like well
and it came out and it was like well
and it came out and it was like well that kind of says that you know where
that kind of says that you know where
that kind of says that you know where there’s not real people behind this
there’s not real people behind this
there’s not real people behind this brand so what is something that can more
brand so what is something that can more
brand so what is something that can more aligned to what we’re trying to
aligned to what we’re trying to
aligned to what we’re trying to communicate that there are real people
communicate that there are real people
communicate that there are real people here that are working hard to help you
here that are working hard to help you
here that are working hard to help you achieve your goals so I think the same
achieve your goals so I think the same
achieve your goals so I think the same is true when when you’re going for any
is true when when you’re going for any
is true when when you’re going for any any association with imagery and even in
any association with imagery and even in
any association with imagery and even in your email newsletters like you were
your email newsletters like you were
your email newsletters like you were saying if there’s a your email
saying if there’s a your email
saying if there’s a your email newsletters about trust if someone hits
newsletters about trust if someone hits
newsletters about trust if someone hits your opens your email newsletter and at
your opens your email newsletter and at
your opens your email newsletter and at the top there’s a very an image that
the top there’s a very an image that
the top there’s a very an image that conveys that feeling well then before
conveys that feeling well then before
conveys that feeling well then before that person even begins reading their
that person even begins reading their
that person even begins reading their understanding that oh this person is
understanding that oh this person is
understanding that oh this person is trying to convey this idea to me so if
trying to convey this idea to me so if
trying to convey this idea to me so if you can bring those associations in that
you can bring those associations in that
you can bring those associations in that people have from all of the internet
people have from all of the internet
people have from all of the internet from culture from you know whatever
from culture from you know whatever
from culture from you know whatever their life experience that it experience
their life experience that it experience
their life experience that it experience is and you can like bring those
is and you can like bring those
is and you can like bring those associations together closer then you’re
associations together closer then you’re
associations together closer then you’re going to already achieve a better
going to already achieve a better
going to already achieve a better relationship with that person a better
relationship with that person a better
relationship with that person a better connection with that person so yeah be
connection with that person so yeah be
connection with that person so yeah be very thoughtful when choosing images
very thoughtful when choosing images
very thoughtful when choosing images icons you know mascots logo all of that
icons you know mascots logo all of that
icons you know mascots logo all of that can you can you talk a little bit more
can you can you talk a little bit more
can you can you talk a little bit more about the selection of AJ and why the
about the selection of AJ and why the
about the selection of AJ and why the astronaut
astronaut
astronaut in may be anything else about the
in may be anything else about the
in may be anything else about the designs I think like the example the
designs I think like the example the
designs I think like the example the case study helps sir yeah bring it home
case study helps sir yeah bring it home
case study helps sir yeah bring it home for people to do it themselves yeah so
for people to do it themselves yeah so
for people to do it themselves yeah so AJ is an astronaut and his idea is that
AJ is an astronaut and his idea is that
AJ is an astronaut and his idea is that he is enabling and helping you through
he is enabling and helping you through
he is enabling and helping you through the journey of email marketing so we
the journey of email marketing so we
the journey of email marketing so we wanted to have a very technological idea
wanted to have a very technological idea
wanted to have a very technological idea so that the astronaut in space speaks to
so that the astronaut in space speaks to
so that the astronaut in space speaks to that we wanted to have a very fun idea
that we wanted to have a very fun idea
that we wanted to have a very fun idea as well and then you know going into the
as well and then you know going into the
as well and then you know going into the specifics of his name AJ we didn’t want
specifics of his name AJ we didn’t want
specifics of his name AJ we didn’t want to pigeonhole him into either male or
to pigeonhole him into either male or
to pigeonhole him into either male or female or into a specific name or
female or into a specific name or
female or into a specific name or anything like that so we went very
anything like that so we went very
anything like that so we went very generic AJ um you may never see him take
generic AJ um you may never see him take
generic AJ um you may never see him take off his helmet because the mystery and
off his helmet because the mystery and
off his helmet because the mystery and intrigue that’s there like who’s
intrigue that’s there like who’s
intrigue that’s there like who’s underneath the helmet um that adds
underneath the helmet um that adds
underneath the helmet um that adds another element of like the choice that
another element of like the choice that
another element of like the choice that went into it um I will say like the one
went into it um I will say like the one
went into it um I will say like the one idea that we did have was a robot and a
idea that we did have was a robot and a
idea that we did have was a robot and a robot was way too Jetsons desk you know
robot was way too Jetsons desk you know
robot was way too Jetsons desk you know you think about can’t remember the
you think about can’t remember the
you think about can’t remember the robot’s name but she was the maid that
robot’s name but she was the maid that
robot’s name but she was the maid that ran around the house and it kind of took
ran around the house and it kind of took
ran around the house and it kind of took on this element of you know there’s not
on this element of you know there’s not
on this element of you know there’s not real people here but AJ has this
real people here but AJ has this
real people here but AJ has this friendliness that pulls that human
friendliness that pulls that human
friendliness that pulls that human element back into it that there is
element back into it that there is
element back into it that there is someone underneath that helmet you just
someone underneath that helmet you just
someone underneath that helmet you just don’t know who it is Rose pop your kid
don’t know who it is Rose pop your kid
don’t know who it is Rose pop your kid your colleague Tom wrote in the side I’m
your colleague Tom wrote in the side I’m
your colleague Tom wrote in the side I’m the only one who knows what AJ say a
the only one who knows what AJ say a
the only one who knows what AJ say a fool doesn’t and it doesn’t have period
fool doesn’t and it doesn’t have period
fool doesn’t and it doesn’t have period stuff that’s how I was in the same time
stuff that’s how I was in the same time
stuff that’s how I was in the same time it doesn’t have the periods where I can
it doesn’t have the periods where I can
it doesn’t have the periods where I can you know what is Santa without putting
you know what is Santa without putting
you know what is Santa without putting the periods in man anyway cool you
the periods in man anyway cool you
the periods in man anyway cool you didn’t name him a little ripping a
didn’t name him a little ripping a
didn’t name him a little ripping a little bit for those of you remember Tom
little bit for those of you remember Tom
little bit for those of you remember Tom we did a session a while back on time
we did a session a while back on time
we did a session a while back on time management that still gets a lot of
management that still gets a lot of
management that still gets a lot of comments so yeah it’s he had some good
comments so yeah it’s he had some good
comments so yeah it’s he had some good value um cool Valerie is writing in uh
value um cool Valerie is writing in uh
value um cool Valerie is writing in uh she needs help designing for WordPress
she needs help designing for WordPress
she needs help designing for WordPress do you have any ideas on design ideas
do you have any ideas on design ideas
do you have any ideas on design ideas for wordpress um yes in vodacom again
for wordpress um yes in vodacom again
for wordpress um yes in vodacom again they have amazing wordpress themes that
they have amazing wordpress themes that
they have amazing wordpress themes that you can buy for around you know forty to
you can buy for around you know forty to
you can buy for around you know forty to fifty dollars and then apply them much
fifty dollars and then apply them much
fifty dollars and then apply them much more custom they have everything from
more custom they have everything from
more custom they have everything from very blog asked themes to full-on
very blog asked themes to full-on
very blog asked themes to full-on website
website
website themes so I would say start there I’ve
themes so I would say start there I’ve
themes so I would say start there I’ve used a number of them I’m not great at
used a number of them I’m not great at
used a number of them I’m not great at developing WordPress sites or designing
developing WordPress sites or designing
developing WordPress sites or designing WordPress sites but i have used the
WordPress sites but i have used the
WordPress sites but i have used the templates and was able to customize them
templates and was able to customize them
templates and was able to customize them from there 24 for the different projects
from there 24 for the different projects
from there 24 for the different projects I’ve been working on I love WordPress if
I’ve been working on I love WordPress if
I’ve been working on I love WordPress if I was starting my website from scratch I
I was starting my website from scratch I
I was starting my website from scratch I would use WordPress I think it’s just so
would use WordPress I think it’s just so
would use WordPress I think it’s just so much easier and you don’t have to be a
much easier and you don’t have to be a
much easier and you don’t have to be a designer I to know like how to make
designer I to know like how to make
designer I to know like how to make everything fit together a program or
everything fit together a program or
everything fit together a program or especially and there’s so many great
especially and there’s so many great
especially and there’s so many great designs you can pull from then put in
designs you can pull from then put in
designs you can pull from then put in your own pictures yeah um I’ve got to
your own pictures yeah um I’ve got to
your own pictures yeah um I’ve got to look up in bada kaam rise on line is is
look up in bada kaam rise on line is is
look up in bada kaam rise on line is is pitching divi he loves Divi Divi Divi
pitching divi he loves Divi Divi Divi
pitching divi he loves Divi Divi Divi Divi please use divvy I am NOT but I’ve
Divi please use divvy I am NOT but I’ve
Divi please use divvy I am NOT but I’ve heard of a number of things that plug in
heard of a number of things that plug in
heard of a number of things that plug in or sit on top of WordPress that are very
or sit on top of WordPress that are very
or sit on top of WordPress that are very helpful I think Tiffy’s of so we use
helpful I think Tiffy’s of so we use
helpful I think Tiffy’s of so we use divvy on some of it it’s a framework
divvy on some of it it’s a framework
divvy on some of it it’s a framework that sits on top alleged ease the design
that sits on top alleged ease the design
that sits on top alleged ease the design landing pages custom pages awesome again
landing pages custom pages awesome again
landing pages custom pages awesome again you’re not a designer so I want to look
you’re not a designer so I want to look
you’re not a designer so I want to look like that and you just Yaga date and it
like that and you just Yaga date and it
like that and you just Yaga date and it looks like that yeah it’s never been
looks like that yeah it’s never been
looks like that yeah it’s never been easier and I think it’s you know with
easier and I think it’s you know with
easier and I think it’s you know with WordPress if so if you’re using invite
WordPress if so if you’re using invite
WordPress if so if you’re using invite or calm or some of the other sites
or calm or some of the other sites
or calm or some of the other sites there’s a lot of free templates and
there’s a lot of free templates and
there’s a lot of free templates and there’s a lot of amazing templates for
there’s a lot of amazing templates for
there’s a lot of amazing templates for 50 bucks yeah that just spend the 50
50 bucks yeah that just spend the 50
50 bucks yeah that just spend the 50 bucks and get an amazing looking website
bucks and get an amazing looking website
bucks and get an amazing looking website because it’s going to generate business
because it’s going to generate business
because it’s going to generate business for you um a lot of people chipping out
for you um a lot of people chipping out
for you um a lot of people chipping out on that and I just go for the free one
on that and I just go for the free one
on that and I just go for the free one that doesn’t quite look what what they
that doesn’t quite look what what they
that doesn’t quite look what what they want this it’ll do a world of it makes a
want this it’ll do a world of it makes a
want this it’ll do a world of it makes a world of difference to have a good
world of difference to have a good
world of difference to have a good design and I will say if you are
design and I will say if you are
design and I will say if you are shopping on in bot oh look at the
shopping on in bot oh look at the
shopping on in bot oh look at the reviews i’ve bought some with low
reviews i’ve bought some with low
reviews i’ve bought some with low reviews and there’s a good reason that
reviews and there’s a good reason that
reviews and there’s a good reason that they had low reviews so go towards the
they had low reviews so go towards the
they had low reviews so go towards the one with higher reviews like there’s a
one with higher reviews like there’s a
one with higher reviews like there’s a star rating go towards the five stars
star rating go towards the five stars
star rating go towards the five stars because it’ll make a big difference and
because it’ll make a big difference and
because it’ll make a big difference and the reviews are about what how easy it
the reviews are about what how easy it
the reviews are about what how easy it was to integrate or the support with the
was to integrate or the support with the
was to integrate or the support with the founder or what of how easy it is to to
founder or what of how easy it is to to
founder or what of how easy it is to to customize how well it works and what the
customize how well it works and what the
customize how well it works and what the customer supports like yeah because each
customer supports like yeah because each
customer supports like yeah because each developer within envato is responsible
developer within envato is responsible
developer within envato is responsible for their own customer support got it um
for their own customer support got it um
for their own customer support got it um since we’re talking about newsletters
since we’re talking about newsletters
since we’re talking about newsletters and getting people on to our news at our
and getting people on to our news at our
and getting people on to our news at our list
list
list are their best practices with design in
are their best practices with design in
are their best practices with design in terms of you know if I want to give away
terms of you know if I want to give away
terms of you know if I want to give away a free ebook or some product and I you
a free ebook or some product and I you
a free ebook or some product and I you know I want people to sign up for my
know I want people to sign up for my
know I want people to sign up for my newsletter list if they’re coming from a
newsletter list if they’re coming from a
newsletter list if they’re coming from a YouTube video or tweet a Twitter post
YouTube video or tweet a Twitter post
YouTube video or tweet a Twitter post and putting up or you know landing page
and putting up or you know landing page
and putting up or you know landing page of my website and I want to I want to
of my website and I want to I want to
of my website and I want to I want to get people to sign up for my newsletter
get people to sign up for my newsletter
get people to sign up for my newsletter list what are some design best practices
list what are some design best practices
list what are some design best practices or guidance that you give people I know
or guidance that you give people I know
or guidance that you give people I know there’s a lot of templates yeah on a
there’s a lot of templates yeah on a
there’s a lot of templates yeah on a weber that you can test different light
weber that you can test different light
weber that you can test different light boxes and pop-ups and free guys and
boxes and pop-ups and free guys and
boxes and pop-ups and free guys and stuff but if what would you say to
stuff but if what would you say to
stuff but if what would you say to somebody who wants to build their
somebody who wants to build their
somebody who wants to build their newsletter list from various sources
newsletter list from various sources
newsletter list from various sources from the design point of view um be
from the design point of view um be
from the design point of view um be abundantly clear and as simple as
abundantly clear and as simple as
abundantly clear and as simple as possible so if it’s difficult for me to
possible so if it’s difficult for me to
possible so if it’s difficult for me to sign up for your list or there’s you
sign up for your list or there’s you
sign up for your list or there’s you know 12 fields that I had to fill out
know 12 fields that I had to fill out
know 12 fields that I had to fill out just to download this ebook that’s a
just to download this ebook that’s a
just to download this ebook that’s a poor experience and and it goes beyond
poor experience and and it goes beyond
poor experience and and it goes beyond just how it looks that’s a poor design
just how it looks that’s a poor design
just how it looks that’s a poor design decision is having someone having to
decision is having someone having to
decision is having someone having to fill out 12 fields so keep it as simple
fill out 12 fields so keep it as simple
fill out 12 fields so keep it as simple as possible let’s just take the example
as possible let’s just take the example
as possible let’s just take the example of an e-book if you’re going to drive
of an e-book if you’re going to drive
of an e-book if you’re going to drive traffic from YouTube or Twitter I set up
traffic from YouTube or Twitter I set up
traffic from YouTube or Twitter I set up a dedicated landing page just for that
a dedicated landing page just for that
a dedicated landing page just for that ebook that clearly has the e book
ebook that clearly has the e book
ebook that clearly has the e book clearly states what’s in the e-book and
clearly states what’s in the e-book and
clearly states what’s in the e-book and then has as few fields as possible so
then has as few fields as possible so
then has as few fields as possible so they can quickly sign up and get that
they can quickly sign up and get that
they can quickly sign up and get that delivered to them yeah there’s some
delivered to them yeah there’s some
delivered to them yeah there’s some great tools and plugins that integrate
great tools and plugins that integrate
great tools and plugins that integrate with Aweber as well that make that
with Aweber as well that make that
with Aweber as well that make that really easy ooh like what I’m curious
really easy ooh like what I’m curious
really easy ooh like what I’m curious over my own use yeah leadpages is one of
over my own use yeah leadpages is one of
over my own use yeah leadpages is one of them leadpages is a great landing any
them leadpages is a great landing any
them leadpages is a great landing any page software and they also just came
page software and they also just came
page software and they also just came out cept with some really cool a plugin
out cept with some really cool a plugin
out cept with some really cool a plugin for wordpress for web forms that slide
for wordpress for web forms that slide
for wordpress for web forms that slide down the page with you slide in the page
down the page with you slide in the page
down the page with you slide in the page and are really sleek and easy to use so
and are really sleek and easy to use so
and are really sleek and easy to use so that’s called a rapid ology that’s the
that’s called a rapid ology that’s the
that’s called a rapid ology that’s the plugin for wordpress for like a web form
plugin for wordpress for like a web form
plugin for wordpress for like a web form but all of that integrates with Aweber
but all of that integrates with Aweber
but all of that integrates with Aweber and and may may be easy to align to your
and and may may be easy to align to your
and and may may be easy to align to your brand a little bit more cool i’ll check
brand a little bit more cool i’ll check
brand a little bit more cool i’ll check it out the other thing I really love
it out the other thing I really love
it out the other thing I really love about online businesses you can test all
about online businesses you can test all
about online businesses you can test all this stuff right like if you’re if you
this stuff right like if you’re if you
this stuff right like if you’re if you have a light box that pops up on your
have a light box that pops up on your
have a light box that pops up on your site that is going to then promote your
site that is going to then promote your
site that is going to then promote your ebook to then some of your newsletter
ebook to then some of your newsletter
ebook to then some of your newsletter page you can you can test three
page you can you can test three
page you can you can test three different versions of that through a
different versions of that through a
different versions of that through a weber and then see which one wins and
weber and then see which one wins and
weber and then see which one wins and then always try to be you know beat the
then always try to be you know beat the
then always try to be you know beat the best right if you have like eighty
best right if you have like eighty
best right if you have like eighty percent going to the bass and then that
percent going to the bass and then that
percent going to the bass and then that twenty percent you’re always trying to
twenty percent you’re always trying to
twenty percent you’re always trying to beat the best it’s never been easier to
beat the best it’s never been easier to
beat the best it’s never been easier to run those kinds of tasks yeah as opposed
run those kinds of tasks yeah as opposed
run those kinds of tasks yeah as opposed to the old school way of taking out a
to the old school way of taking out a
to the old school way of taking out a newspaper ad or direct mail campaigns do
newspaper ad or direct mail campaigns do
newspaper ad or direct mail campaigns do you guys have best practices for that
you guys have best practices for that
you guys have best practices for that like how many you should test against
like how many you should test against
like how many you should test against each other if I’m doing a new light box
each other if I’m doing a new light box
each other if I’m doing a new light box to promote my newsletter um it depends
to promote my newsletter um it depends
to promote my newsletter um it depends on what you’re trying to test if you’re
on what you’re trying to test if you’re
on what you’re trying to test if you’re testing you know you could test design
testing you know you could test design
testing you know you could test design you could test number of fields you
you could test number of fields you
you could test number of fields you could test the actual words that you use
could test the actual words that you use
could test the actual words that you use you could test same words different
you could test same words different
you could test same words different incentive so it really depends on what
incentive so it really depends on what
incentive so it really depends on what you’re trying to accomplish but I I
you’re trying to accomplish but I I
you’re trying to accomplish but I I would do a B test if you’re really
would do a B test if you’re really
would do a B test if you’re really curious ABC would be the most i would do
but yeah fine and and there’s a lot
but yeah fine and and there’s a lot online about best practices for landing
online about best practices for landing
online about best practices for landing pages for input fields for button color
pages for input fields for button color
pages for input fields for button color all that kind of stuff we’ve tested a
all that kind of stuff we’ve tested a
all that kind of stuff we’ve tested a lot of that here and found that it
lot of that here and found that it
lot of that here and found that it really depends on your audience so the
really depends on your audience so the
really depends on your audience so the audience on the case studies online we
audience on the case studies online we
audience on the case studies online we didn’t find that to be identical for our
didn’t find that to be identical for our
didn’t find that to be identical for our results so you really have to test for
results so you really have to test for
results so you really have to test for yourself and don’t just take someone
yourself and don’t just take someone
yourself and don’t just take someone else’s word for it right and the last
else’s word for it right and the last
else’s word for it right and the last session was on conversion so we talked a
session was on conversion so we talked a
session was on conversion so we talked a lot about that but but I agree like you
lot about that but but I agree like you
lot about that but but I agree like you want to I found for my audience that
want to I found for my audience that
want to I found for my audience that it’s totally different than what the
it’s totally different than what the
it’s totally different than what the reports come out and say yeah when’s the
reports come out and say yeah when’s the
reports come out and say yeah when’s the best time to send out a newsletter well
best time to send out a newsletter well
best time to send out a newsletter well for me it’s wednesday at five in the
for me it’s wednesday at five in the
for me it’s wednesday at five in the morning you know it’s different for
morning you know it’s different for
morning you know it’s different for others that say it’s sunday evening or
others that say it’s sunday evening or
others that say it’s sunday evening or whatever it says so I but it’s easy to
whatever it says so I but it’s easy to
whatever it says so I but it’s easy to text right to your point just a be test
text right to your point just a be test
text right to your point just a be test it and see which one does better than
it and see which one does better than
it and see which one does better than always try to be the best but there’s a
always try to be the best but there’s a
always try to be the best but there’s a lot of design elements like if you’re
lot of design elements like if you’re
lot of design elements like if you’re testing the even just if you put on an
testing the even just if you put on an
testing the even just if you put on an e-book the cover of the e-book can make
e-book the cover of the e-book can make
e-book the cover of the e-book can make a big difference to how many people sign
a big difference to how many people sign
a big difference to how many people sign up yeah and even we tested showing a
up yeah and even we tested showing a
up yeah and even we tested showing a mock-up of the e-book so like a fake
mock-up of the e-book so like a fake
mock-up of the e-book so like a fake mock-up of the cover on a book that you
mock-up of the cover on a book that you
mock-up of the cover on a book that you get online or of taking a photograph of
get online or of taking a photograph of
get online or of taking a photograph of someone holding that and then putting
someone holding that and then putting
someone holding that and then putting the cover on the book and the human
the cover on the book and the human
the cover on the book and the human element of someone holding it tended to
element of someone holding it tended to
element of someone holding it tended to respond a little bit better than the
respond a little bit better than the
respond a little bit better than the just a mock-up itself so very
just a mock-up itself so very
just a mock-up itself so very interesting that were like this I don’t
interesting that were like this I don’t
interesting that were like this I don’t know if it will work for you guys but
know if it will work for you guys but
know if it will work for you guys but it’s a day at a time yeah I like it does
it’s a day at a time yeah I like it does
it’s a day at a time yeah I like it does it because at the end of my youtube
it because at the end of my youtube
it because at the end of my youtube videos I have I do I have I promoted me
videos I have I do I have I promoted me
videos I have I do I have I promoted me you guide that I doubt that you can
you guide that I doubt that you can
you guide that I doubt that you can download the assignment from newsletter
download the assignment from newsletter
download the assignment from newsletter but may be fine now i should add a new
but may be fine now i should add a new
but may be fine now i should add a new picture of me like holding it see how
picture of me like holding it see how
picture of me like holding it see how I’m write that down I’m getting lots of
I’m write that down I’m getting lots of
I’m write that down I’m getting lots of ideas too Mike today um okay maybe last
ideas too Mike today um okay maybe last
ideas too Mike today um okay maybe last question here let me pull it up on the
question here let me pull it up on the
question here let me pull it up on the screen here another one that Jay Reise
screen here another one that Jay Reise
screen here another one that Jay Reise posted on behalf of lawman photo I’ve
posted on behalf of lawman photo I’ve
posted on behalf of lawman photo I’ve been doing photography 16 years and have
been doing photography 16 years and have
been doing photography 16 years and have a logo and name for myself how do I take
a logo and name for myself how do I take
a logo and name for myself how do I take what I have and make it pop I wish we
what I have and make it pop I wish we
what I have and make it pop I wish we could let me see on the side because I
could let me see on the side because I
could let me see on the side because I kind of want to see what the what yeah
kind of want to see what the what yeah
kind of want to see what the what yeah Jay Wright JR I just kind of posted this
Jay Wright JR I just kind of posted this
Jay Wright JR I just kind of posted this on behalf so it is up there wow man
on behalf so it is up there wow man
on behalf so it is up there wow man photo if you scroll up you can kind of
photo if you scroll up you can kind of
photo if you scroll up you can kind of see it it’s a black logo and it says
see it it’s a black logo and it says
see it it’s a black logo and it says Lynn on the top Lindblom when I guess
Lynn on the top Lindblom when I guess
Lynn on the top Lindblom when I guess that’s her name well it kind of you
that’s her name well it kind of you
that’s her name well it kind of you advice for photographer who wants to
advice for photographer who wants to
advice for photographer who wants to take their name and logo and make it
take their name and logo and make it
take their name and logo and make it make it pop yeah um if if your logo was
make it pop yeah um if if your logo was
make it pop yeah um if if your logo was made 16 years ago there’s a chance that
made 16 years ago there’s a chance that
made 16 years ago there’s a chance that it may not pop as much as it is today
it may not pop as much as it is today
it may not pop as much as it is today without starting over got it okay okay
without starting over got it okay okay
without starting over got it okay okay they’re going up so now we can see how
they’re going up so now we can see how
they’re going up so now we can see how yeah um how do you make it pop um in my
yeah um how do you make it pop um in my
yeah um how do you make it pop um in my experience in working with photographers
experience in working with photographers
experience in working with photographers and I know many and was one for a brief
and I know many and was one for a brief
and I know many and was one for a brief period of time uh your images are going
period of time uh your images are going
period of time uh your images are going to speak louder than your
to speak louder than your
to speak louder than your logo itself so if i were you i would say
logo itself so if i were you i would say
logo itself so if i were you i would say take your logo make sure it’s on all of
take your logo make sure it’s on all of
take your logo make sure it’s on all of the images you know all of the
the images you know all of the
the images you know all of the watermarks all that kind of stuff that
watermarks all that kind of stuff that
watermarks all that kind of stuff that photographers tend to do but it’s strong
photographers tend to do but it’s strong
photographers tend to do but it’s strong enough to stand and be unique just make
enough to stand and be unique just make
enough to stand and be unique just make sure that the images that you put it
sure that the images that you put it
sure that the images that you put it with are the type and style that you
with are the type and style that you
with are the type and style that you want to continue to do and are your best
want to continue to do and are your best
want to continue to do and are your best images those images will pop then
images those images will pop then
images those images will pop then someone’s like oh who took this Oh Lynn
someone’s like oh who took this Oh Lynn
someone’s like oh who took this Oh Lynn did very cool and so your your logo is
did very cool and so your your logo is
did very cool and so your your logo is just going to reinforce the element and
just going to reinforce the element and
just going to reinforce the element and I don’t think your logo is the piece
I don’t think your logo is the piece
I don’t think your logo is the piece that actually needs to pop it’s the
that actually needs to pop it’s the
that actually needs to pop it’s the photography because that’s what
photography because that’s what
photography because that’s what someone’s hiring to you to do so your
someone’s hiring to you to do so your
someone’s hiring to you to do so your logo is very important to you it may not
logo is very important to you it may not
logo is very important to you it may not be important to your clients or future
be important to your clients or future
be important to your clients or future clients so let your photography pop and
clients so let your photography pop and
clients so let your photography pop and then just make sure that your logo is
then just make sure that your logo is
then just make sure that your logo is there for the Association so that’s when
there for the Association so that’s when
there for the Association so that’s when someone does come to your site they’re
someone does come to your site they’re
someone does come to your site they’re like oh yeah this is this person you
like oh yeah this is this person you
like oh yeah this is this person you have a couple quick thoughts one um I
have a couple quick thoughts one um I
have a couple quick thoughts one um I love logos that look good when they’re
love logos that look good when they’re
love logos that look good when they’re small to you know I can’t read this I
small to you know I can’t read this I
small to you know I can’t read this I barely see Lynn and I can’t see the
barely see Lynn and I can’t see the
barely see Lynn and I can’t see the bottom part so this logo only works when
bottom part so this logo only works when
bottom part so this logo only works when it’s a lot bigger where if you look at
it’s a lot bigger where if you look at
it’s a lot bigger where if you look at iconic like if I saw McDonald’s or Nike
iconic like if I saw McDonald’s or Nike
iconic like if I saw McDonald’s or Nike or Apple that size I would instantly
or Apple that size I would instantly
or Apple that size I would instantly know what it is you saw the airplane
know what it is you saw the airplane
know what it is you saw the airplane that size you’d be able to see it so I’d
that size you’d be able to see it so I’d
that size you’d be able to see it so I’d love to see something where it looks
love to see something where it looks
love to see something where it looks good on a small scale to for a personal
good on a small scale to for a personal
good on a small scale to for a personal brand I think you’ll get much higher
brand I think you’ll get much higher
brand I think you’ll get much higher leverage out of your face then out of a
leverage out of your face then out of a
leverage out of your face then out of a out of an icon but if you are going to
out of an icon but if you are going to
out of an icon but if you are going to do an icon then make it something that
do an icon then make it something that
do an icon then make it something that represents back to her kind of initial
represents back to her kind of initial
represents back to her kind of initial how we started this whole thing was
how we started this whole thing was
how we started this whole thing was what’s your purpose right yeah what why
what’s your purpose right yeah what why
what’s your purpose right yeah what why are you doing this you know you want so
are you doing this you know you want so
are you doing this you know you want so the name itself doesn’t mean as much as
the name itself doesn’t mean as much as
the name itself doesn’t mean as much as if you had you know an airplane or a
if you had you know an airplane or a
if you had you know an airplane or a tree or a car or whatever something that
tree or a car or whatever something that
tree or a car or whatever something that relates to what you stand for is a human
relates to what you stand for is a human
relates to what you stand for is a human being and what you’re trying to drive
being and what you’re trying to drive
being and what you’re trying to drive into your business much more than just
into your business much more than just
into your business much more than just saying your name so those options i
saying your name so those options i
saying your name so those options i would still probably lean towards having
would still probably lean towards having
would still probably lean towards having your face though i think it would i
your face though i think it would i
your face though i think it would i think it makes it more personal because
think it makes it more personal because
think it makes it more personal because the business is named after you but if
the business is named after you but if
the business is named after you but if you’re not going to do that then pick an
you’re not going to do that then pick an
you’re not going to do that then pick an icon that relates to the mission that
icon that relates to the mission that
icon that relates to the mission that you staying for not
you staying for not
you staying for not your name yeah and there are some small
your name yeah and there are some small
your name yeah and there are some small tweaks you could make this to to bump it
tweaks you could make this to to bump it
tweaks you could make this to to bump it up without having to start completely
up without having to start completely
up without having to start completely over well quickly such as what would you
over well quickly such as what would you
over well quickly such as what would you such as adding icon oh you know you
such as adding icon oh you know you
such as adding icon oh you know you leave the word mark so there’s two types
leave the word mark so there’s two types
leave the word mark so there’s two types of logos there’s word mark logos where
of logos there’s word mark logos where
of logos there’s word mark logos where your word is the logo j.crew you know
your word is the logo j.crew you know
your word is the logo j.crew you know Lynn your your logo and then there is a
Lynn your your logo and then there is a
Lynn your your logo and then there is a more about icon mark so where there’s a
more about icon mark so where there’s a
more about icon mark so where there’s a combination of the two like aweber right
combination of the two like aweber right
combination of the two like aweber right um so you could combine your current
um so you could combine your current
um so you could combine your current word mark with some sort of icon mark
word mark with some sort of icon mark
word mark with some sort of icon mark and to beef that up to make it a pop a
and to beef that up to make it a pop a
and to beef that up to make it a pop a little bit more um you know you could
little bit more um you know you could
little bit more um you know you could also leave the Lynn the way it is and
also leave the Lynn the way it is and
also leave the Lynn the way it is and then beef up the way I can’t read the
then beef up the way I can’t read the
then beef up the way I can’t read the word that’s at the bottom but beef up
word that’s at the bottom but beef up
word that’s at the bottom but beef up Lauren wellman yeah or you know I see a
Lauren wellman yeah or you know I see a
Lauren wellman yeah or you know I see a outline of a square maybe that outline
outline of a square maybe that outline
outline of a square maybe that outline of a squirrel be square becomes a bold
of a squirrel be square becomes a bold
of a squirrel be square becomes a bold square instead of just the outline so
square instead of just the outline so
square instead of just the outline so little tweaks like that could take your
little tweaks like that could take your
little tweaks like that could take your existing logo and make it more in fact
existing logo and make it more in fact
existing logo and make it more in fact impactful or pop yeah especially the
impactful or pop yeah especially the
impactful or pop yeah especially the name of your business Islam in
name of your business Islam in
name of your business Islam in photography and then all i see is Lynn
photography and then all i see is Lynn
photography and then all i see is Lynn in the logo when it’s small it’s a
in the logo when it’s small it’s a
in the logo when it’s small it’s a little in congruence so just be from
little in congruence so just be from
little in congruence so just be from that it might help to cool a little bit
that it might help to cool a little bit
that it might help to cool a little bit over Mike thank you for the time just
over Mike thank you for the time just
over Mike thank you for the time just before we sign off I’m going to do a
before we sign off I’m going to do a
before we sign off I’m going to do a quick giveaway this for the youtube
quick giveaway this for the youtube
quick giveaway this for the youtube channel Aweber sent me some stuff
channel Aweber sent me some stuff
channel Aweber sent me some stuff including this shirt they sent me two
including this shirt they sent me two
including this shirt they sent me two shirts of medium that are my size and
shirts of medium that are my size and
shirts of medium that are my size and two shirts that are large at are too big
two shirts that are large at are too big
two shirts that are large at are too big for me so I’m going to give away the two
for me so I’m going to give away the two
for me so I’m going to give away the two large ones the first one is was AJ that
large ones the first one is was AJ that
large ones the first one is was AJ that we talked a lot about and the second one
we talked a lot about and the second one
we talked a lot about and the second one is their logo here with some funky
is their logo here with some funky
is their logo here with some funky design ah the American Apparel feel
design ah the American Apparel feel
design ah the American Apparel feel beautiful way to class up on the shirts
beautiful way to class up on the shirts
beautiful way to class up on the shirts there and so for the youtube channel
there and so for the youtube channel
there and so for the youtube channel people watching whoever leaves the two
people watching whoever leaves the two
people watching whoever leaves the two comments that get the most thumbs ups
comments that get the most thumbs ups
comments that get the most thumbs ups i’m going to mail you this shirt will
i’m going to mail you this shirt will
i’m going to mail you this shirt will connect afterwards a send your direct
connect afterwards a send your direct
connect afterwards a send your direct message and send it off to you so they
message and send it off to you so they
message and send it off to you so they can be a kind of full up Wow a fun I
can be a kind of full up Wow a fun I
can be a kind of full up Wow a fun I said a kind in fool instead of fun and
said a kind in fool instead of fun and
said a kind in fool instead of fun and cool kind of waiting why
cool kind of waiting why
cool kind of waiting why spread some love Mike thank you for the
spread some love Mike thank you for the
spread some love Mike thank you for the time for people who want to find out
time for people who want to find out
time for people who want to find out more about you and asking maybe
more about you and asking maybe
more about you and asking maybe questions afterwards where’s the best
questions afterwards where’s the best
questions afterwards where’s the best way to be able to reach you yeah connect
way to be able to reach you yeah connect
way to be able to reach you yeah connect with me on twitter @ m e smith design
with me on twitter @ m e smith design
with me on twitter @ m e smith design yes Michael my name is Michael Smith its
yes Michael my name is Michael Smith its
yes Michael my name is Michael Smith its most generic name ever so m e smith
most generic name ever so m e smith
most generic name ever so m e smith design is my online persona you can find
design is my online persona you can find
design is my online persona you can find me at that pretty much any on any social
me at that pretty much any on any social
me at that pretty much any on any social network but Twitter is probably the best
network but Twitter is probably the best
network but Twitter is probably the best for here awesome Mike thank you so much
for here awesome Mike thank you so much
for here awesome Mike thank you so much thank you guys for joining and we’ll see
thank you guys for joining and we’ll see
thank you guys for joining and we’ll see you soon thanks Evan
”
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