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David Allen’s Top 10 Rules For Success (@gtdguy)


I think people need to get sit-down and

I think people need to get sit-down and clarify what experiences are you really

clarify what experiences are you really

clarify what experiences are you really looking for in your life so a lot of

looking for in your life so a lot of

looking for in your life so a lot of people now I want to have a clear head

people now I want to have a clear head

people now I want to have a clear head go pour drinks or something clear your

go pour drinks or something clear your

go pour drinks or something clear your head yeah as opposed to wait a minute

head yeah as opposed to wait a minute

head yeah as opposed to wait a minute why is this on my mind and what do I

why is this on my mind and what do I

why is this on my mind and what do I need to do to get it off my mind

need to do to get it off my mind

need to do to get it off my mind you need to make action decisions when

you need to make action decisions when

you need to make action decisions when you’re smart so that when you’re dumb

you’re smart so that when you’re dumb

you’re smart so that when you’re dumb you do smart things

you do smart things

you do smart things he’s a Productivity consultant best

he’s a Productivity consultant best

he’s a Productivity consultant best known for creating the time management

known for creating the time management

known for creating the time management system known as getting things done his

system known as getting things done his

system known as getting things done his company focuses on productivity action

company focuses on productivity action

company focuses on productivity action management and executive coaching Time

management and executive coaching Time

management and executive coaching Time magazine called his best-selling book

magazine called his best-selling book

magazine called his best-selling book getting things done the defining

getting things done the defining

getting things done the defining self-help business book of its time he’s

self-help business book of its time he’s

self-help business book of its time he’s David Allen and here’s my take on his

David Allen and here’s my take on his

David Allen and here’s my take on his top ten rules for success rule number

top ten rules for success rule number

top ten rules for success rule number four is my personal favorite and make

four is my personal favorite and make

four is my personal favorite and make sure to stick around only to the end for

sure to stick around only to the end for

sure to stick around only to the end for some special bonus clips and as always

some special bonus clips and as always

some special bonus clips and as always if david says something that really

if david says something that really

if david says something that really inspires you please leave it in the

inspires you please leave it in the

inspires you please leave it in the comments below and put quotes around it

comments below and put quotes around it

comments below and put quotes around it so other people can be inspired as well

so other people can be inspired as well

so other people can be inspired as well enjoy

I think people need to get sit-down and

I think people need to get sit-down and clarify what experiences are you really

clarify what experiences are you really

clarify what experiences are you really looking for in your life and that

looking for in your life and that

looking for in your life and that doesn’t necessarily it can include lots

doesn’t necessarily it can include lots

doesn’t necessarily it can include lots of money but it can also include what do

of money but it can also include what do

of money but it can also include what do you want to experience with that money a

you want to experience with that money a

you want to experience with that money a sense of freedom a sense of service a

sense of freedom a sense of service a

sense of freedom a sense of service a sense of providing value to the world a

sense of providing value to the world a

sense of providing value to the world a sense of self confidence and self

sense of self confidence and self

sense of self confidence and self efficacy what is it that you’re after so

efficacy what is it that you’re after so

efficacy what is it that you’re after so there’s you know in my own you know

there’s you know in my own you know

there’s you know in my own you know explorations and the whole personal

explorations and the whole personal

explorations and the whole personal growth and self-awareness video game for

growth and self-awareness video game for

growth and self-awareness video game for years I’ve been involved in that pretty

years I’ve been involved in that pretty

years I’ve been involved in that pretty seriously you know there’s an exercise

seriously you know there’s an exercise

seriously you know there’s an exercise and saying well what do you want I want

and saying well what do you want I want

and saying well what do you want I want to read Portia great what experience do

to read Portia great what experience do

to read Portia great what experience do you think that’s going to give you

you think that’s going to give you

you think that’s going to give you freedom in a sense of fun whatever and

freedom in a sense of fun whatever and

freedom in a sense of fun whatever and then the people get the red Porsche and

then the people get the red Porsche and

then the people get the red Porsche and they’re worried about somebody going to

they’re worried about somebody going to

they’re worried about somebody going to Dennett and they you know they can’t

Dennett and they you know they can’t

Dennett and they you know they can’t afford the payments on it they didn’t

afford the payments on it they didn’t

afford the payments on it they didn’t really get the experience they were

really get the experience they were

really get the experience they were looking for what happened they got the

looking for what happened they got the

looking for what happened they got the they got the symbol but they didn’t get

they got the symbol but they didn’t get

they got the symbol but they didn’t get the inner experience but if you want the

the inner experience but if you want the

the inner experience but if you want the experience of freedom and fun you can

experience of freedom and fun you can

experience of freedom and fun you can have that this afternoon doesn’t mean

have that this afternoon doesn’t mean

have that this afternoon doesn’t mean you shouldn’t have the red Porsche but

you shouldn’t have the red Porsche but

you shouldn’t have the red Porsche but it just means that if you start to focus

it just means that if you start to focus

it just means that if you start to focus on the inner experience what would

on the inner experience what would

on the inner experience what would climbing the corporate ladder give you

climbing the corporate ladder give you

climbing the corporate ladder give you as an inner experience why do you want

as an inner experience why do you want

as an inner experience why do you want that what’s important to you about that

that what’s important to you about that

that what’s important to you about that and because it could be I want to I want

and because it could be I want to I want

and because it could be I want to I want to provide you know for my family for

to provide you know for my family for

to provide you know for my family for you know for after I’m gone so there’s a

you know for after I’m gone so there’s a

you know for after I’m gone so there’s a sense of building wealth or building net

sense of building wealth or building net

sense of building wealth or building net worth or building assets you know for

worth or building assets you know for

worth or building assets you know for the people around you that that care

the people around you that that care

the people around you that that care that matter to you that’s there’s no

that matter to you that’s there’s no

that matter to you that’s there’s no right or wrong about any of your answers

right or wrong about any of your answers

right or wrong about any of your answers to this but I think getting clear about

to this but I think getting clear about

to this but I think getting clear about whether you want to do that or whether

whether you want to do that or whether

whether you want to do that or whether you want to get there because you want

you want to get there because you want

you want to get there because you want to be able to impact a much larger

to be able to impact a much larger

to be able to impact a much larger segment of the world for doing good or

segment of the world for doing good or

segment of the world for doing good or taking it over I don’t know what do you

taking it over I don’t know what do you

taking it over I don’t know what do you know whatever you want but I think

know whatever you want but I think

know whatever you want but I think that’s the key is being able to

that’s the key is being able to

that’s the key is being able to externalize and start to become

externalize and start to become

externalize and start to become objective about well what is it that

objective about well what is it that

objective about well what is it that you’re after

you’re after

you’re after and so just crafting your own ideal

and so just crafting your own ideal

and so just crafting your own ideal scene not only of the things you want

scene not only of the things you want

scene not only of the things you want which is fine don’t don’t stop that and

which is fine don’t don’t stop that and

which is fine don’t don’t stop that and if I don’t feel embarrassed that you

if I don’t feel embarrassed that you

if I don’t feel embarrassed that you want a red Porsche so there’s nothing

want a red Porsche so there’s nothing

want a red Porsche so there’s nothing wrong with any of that material stuff

wrong with any of that material stuff

wrong with any of that material stuff that you might want but it’s also true

that you might want but it’s also true

that you might want but it’s also true that’s a real good idea to just say let

that’s a real good idea to just say let

that’s a real good idea to just say let me just lay that all out and then use

me just lay that all out and then use

me just lay that all out and then use that as a map just to then guide you in

that as a map just to then guide you in

that as a map just to then guide you in terms of your intuitive decision-making

terms of your intuitive decision-making

terms of your intuitive decision-making they don’t think you have to work at it

they don’t think you have to work at it

they don’t think you have to work at it that hard but I think you do need to be

that hard but I think you do need to be

that hard but I think you do need to be conscious about it and validate it in

conscious about it and validate it in

conscious about it and validate it in some part of yourself

some part of yourself

some part of yourself most to-do lists are incomplete list of

most to-do lists are incomplete list of

most to-do lists are incomplete list of still unclear things by the way what you

still unclear things by the way what you

still unclear things by the way what you see on to-do lists are things like

see on to-do lists are things like

see on to-do lists are things like budget mom dog babysitter go right well

budget mom dog babysitter go right well

budget mom dog babysitter go right well I understand this sort of probably

I understand this sort of probably

I understand this sort of probably indicates something that’s something

indicates something that’s something

indicates something that’s something you’ve got to do something about but

you’ve got to do something about but

you’ve got to do something about but what exactly is the work you need to do

what exactly is the work you need to do

what exactly is the work you need to do and that’s going to be the second thing

and that’s going to be the second thing

and that’s going to be the second thing you need to do is to take those things

you need to do is to take those things

you need to do is to take those things that you’ve identified that are yanking

that you’ve identified that are yanking

that you’ve identified that are yanking your chain and you need to make some

your chain and you need to make some

your chain and you need to make some really specific decisions about what

really specific decisions about what

really specific decisions about what does the work involve and there’s two

does the work involve and there’s two

does the work involve and there’s two key questions you need to ask about

key questions you need to ask about

key questions you need to ask about everything on your list what outcome am

everything on your list what outcome am

everything on your list what outcome am I committed to finish so that you can

I committed to finish so that you can

I committed to finish so that you can define that target out there what’s the

define that target out there what’s the

define that target out there what’s the project about the budget about the dog

project about the budget about the dog

project about the budget about the dog about the babysitter and identify those

about the babysitter and identify those

about the babysitter and identify those and then you need to ask yourself what’s

and then you need to ask yourself what’s

and then you need to ask yourself what’s the very next action step that I need to

the very next action step that I need to

the very next action step that I need to take to move forward on that if I were

take to move forward on that if I were

take to move forward on that if I were going to move on it outcome in action

going to move on it outcome in action

going to move on it outcome in action zeros and ones a productive behavior

zeros and ones a productive behavior

zeros and ones a productive behavior what are we trying to accomplish how do

what are we trying to accomplish how do

what are we trying to accomplish how do we allocate resources to make it happen

we allocate resources to make it happen

we allocate resources to make it happen but you need to apply that very

but you need to apply that very

but you need to apply that very specifically if you want to be

specifically if you want to be

specifically if you want to be appropriately engaged with anything

appropriately engaged with anything

appropriately engaged with anything yanking your chain out there the late

yanking your chain out there the late

yanking your chain out there the late great Peter Drucker you folks should

great Peter Drucker you folks should

great Peter Drucker you folks should know that we tell every one of us is

know that we tell every one of us is

know that we tell every one of us is knowledge workers are the toughest

knowledge workers are the toughest

knowledge workers are the toughest admonition your toughest work is

admonition your toughest work is

admonition your toughest work is defining what your work is he put it in

defining what your work is he put it in

defining what your work is he put it in broad terms this is very specifically

broad terms this is very specifically

broad terms this is very specifically what he’s talking about

what he’s talking about

what he’s talking about what is the work embedded in that and

what is the work embedded in that and

what is the work embedded in that and getting very clear about that and I

getting very clear about that and I

getting very clear about that and I guarantee you if you sat down and take

guarantee you if you sat down and take

guarantee you if you sat down and take at least a few of the things off your

at least a few of the things off your

at least a few of the things off your list and make these decisions what’s the

list and make these decisions what’s the

list and make these decisions what’s the project write it down what’s the action

project write it down what’s the action

project write it down what’s the action step write it down you will feel

step write it down you will feel

step write it down you will feel exponentially more appropriately engaged

exponentially more appropriately engaged

exponentially more appropriately engaged with your world never seen an exception

with your world never seen an exception

with your world never seen an exception to that tell us when you were just

to that tell us when you were just

to that tell us when you were just starting out if you’re all big and

starting out if you’re all big and

starting out if you’re all big and successful with that way long time ago

successful with that way long time ago

successful with that way long time ago in the day when you were just first turn

in the day when you were just first turn

in the day when you were just first turn out what were your most successful

out what were your most successful

out what were your most successful marketing strategies well I think if

marketing strategies well I think if

marketing strategies well I think if we’re what we’re talking about really is

we’re what we’re talking about really is

we’re what we’re talking about really is building a business off of the brand of

building a business off of the brand of

building a business off of the brand of building a business off to getting

building a business off to getting

building a business off to getting things done model and methodology that

things done model and methodology that

things done model and methodology that actually

actually

actually about many many years after I was doing

about many many years after I was doing

about many many years after I was doing the work or consulting and coaching but

the work or consulting and coaching but

the work or consulting and coaching but didn’t market myself now marketing was

didn’t market myself now marketing was

didn’t market myself now marketing was called pick up the phone you know it was

called pick up the phone you know it was

called pick up the phone you know it was all referral whatever but even back then

all referral whatever but even back then

all referral whatever but even back then I have to say you know job one called

I have to say you know job one called

I have to say you know job one called Network engage like don’t turn down any

Network engage like don’t turn down any

Network engage like don’t turn down any opportunity to talk to anybody about

opportunity to talk to anybody about

opportunity to talk to anybody about what you’re doing as long as they’re you

what you’re doing as long as they’re you

what you’re doing as long as they’re you know have a positively inclined you know

know have a positively inclined you know

know have a positively inclined you know so you know if they’re trying to talk to

so you know if they’re trying to talk to

so you know if they’re trying to talk to you beat you up or run you down or you

you beat you up or run you down or you

you beat you up or run you down or you know to prove that they’re better than

know to prove that they’re better than

know to prove that they’re better than hear that that’s probably not worthwhile

hear that that’s probably not worthwhile

hear that that’s probably not worthwhile but you know most people are often

but you know most people are often

but you know most people are often gracious about that and you know so you

gracious about that and you know so you

gracious about that and you know so you got to ask you know where you got to put

got to ask you know where you got to put

got to ask you know where you got to put yourself out so that’s what I’m done I

yourself out so that’s what I’m done I

yourself out so that’s what I’m done I continued to do that as the book came

continued to do that as the book came

continued to do that as the book came out then I had opportunities people

out then I had opportunities people

out then I had opportunities people would you know I got press on that that

would you know I got press on that that

would you know I got press on that that the book publisher you know produce but

the book publisher you know produce but

the book publisher you know produce but I took advantage of every single podcast

I took advantage of every single podcast

I took advantage of every single podcast every single interview every single like

every single interview every single like

every single interview every single like this like you Stephanie and maybe to use

this like you Stephanie and maybe to use

this like you Stephanie and maybe to use anything worth talking people I got sure

anything worth talking people I got sure

anything worth talking people I got sure I’ll talk to people so I’m not actually

I’ll talk to people so I’m not actually

I’ll talk to people so I’m not actually a naturally extroverted person it

a naturally extroverted person it

a naturally extroverted person it actually is something I do need to focus

actually is something I do need to focus

actually is something I do need to focus on and you know it’s not like I get all

on and you know it’s not like I get all

on and you know it’s not like I get all my juice out of that so it is a

my juice out of that so it is a

my juice out of that so it is a consciously done thing and I think have

consciously done thing and I think have

consciously done thing and I think have you know hundreds and hundreds and

you know hundreds and hundreds and

you know hundreds and hundreds and hundreds of interview requests and and

hundreds of interview requests and and

hundreds of interview requests and and would you write an article about or

would you write an article about or

would you write an article about or whatever I think I’m only turned down

whatever I think I’m only turned down

whatever I think I’m only turned down one there just seemed to be a bit sleazy

one there just seemed to be a bit sleazy

one there just seemed to be a bit sleazy you know why my wife is my chief

you know why my wife is my chief

you know why my wife is my chief executive assistant you know she

executive assistant you know she

executive assistant you know she deceived she provides a little bit of a

deceived she provides a little bit of a

deceived she provides a little bit of a filter for me about those kind of things

filter for me about those kind of things

filter for me about those kind of things but I take advantage of all of that so

but I take advantage of all of that so

but I take advantage of all of that so that’s not job one now cuz I just say

that’s not job one now cuz I just say

that’s not job one now cuz I just say yes to any opportunity saying yes to

yes to any opportunity saying yes to

yes to any opportunity saying yes to every opportunity and you know also just

every opportunity and you know also just

every opportunity and you know also just in terms of my stuff many times it much

in terms of my stuff many times it much

in terms of my stuff many times it much like a bump mr. Ford used to say he

like a bump mr. Ford used to say he

like a bump mr. Ford used to say he never he never he learned what he knew

never he never he learned what he knew

never he never he learned what he knew by talking to people because he said he

by talking to people because he said he

by talking to people because he said he had a BS meter that would go off inside

had a BS meter that would go off inside

had a BS meter that would go off inside him if he was talking people that’s

him if he was talking people that’s

him if he was talking people that’s where he learned and I’m pretty much the

where he learned and I’m pretty much the

where he learned and I’m pretty much the same way so it’s not only a one-way

same way so it’s not only a one-way

same way so it’s not only a one-way street meaning you’re helping other

street meaning you’re helping other

street meaning you’re helping other people out there but I also matured a

people out there but I also matured a

people out there but I also matured a lot of my thinking about what I was

lot of my thinking about what I was

lot of my thinking about what I was doing now

doing now

doing now express it by doing that you’re a guru

express it by doing that you’re a guru

express it by doing that you’re a guru of time management and getting things

of time management and getting things

of time management and getting things done so give us the lay of the land and

done so give us the lay of the land and

done so give us the lay of the land and then we’ll do a little deep dive you’re

then we’ll do a little deep dive you’re

then we’ll do a little deep dive you’re ready yes I’m ready for this your head

ready yes I’m ready for this your head

ready yes I’m ready for this your head is for having idea is not for Holi

that’s it that’s it if you get that you

that’s it that’s it if you get that you now have the key to keeping creative

now have the key to keeping creative

now have the key to keeping creative space in your brain to be able to have a

space in your brain to be able to have a

space in your brain to be able to have a lot more room to be a lot more creative

lot more room to be a lot more creative

lot more room to be a lot more creative have a lot more fun fulfill your life up

have a lot more fun fulfill your life up

have a lot more fun fulfill your life up a lot better

a lot better

a lot better most people are walking around most

most people are walking around most

most people are walking around most 99.9999% of das still walking around

99.9999% of das still walking around

99.9999% of das still walking around with the constipated psyche with all the

with the constipated psyche with all the

with the constipated psyche with all the stuff they’re trying to manage keep

stuff they’re trying to manage keep

stuff they’re trying to manage keep track of remember remind themselves

track of remember remind themselves

track of remember remind themselves about or whatever

about or whatever

about or whatever and

and

and you know that is so some awful my mouth

you know that is so some awful my mouth

you know that is so some awful my mouth is open because I just I just got it in

is open because I just I just got it in

is open because I just I just got it in that one sentence how profound that is

that one sentence how profound that is

that one sentence how profound that is and I think about what you want to say

and I think about what you want to say

and I think about what you want to say basically say it again

basically say it again

basically say it again so the broke your hands for having ideas

so the broke your hands for having ideas

so the broke your hands for having ideas I’m from holding her head is for having

I’m from holding her head is for having

I’m from holding her head is for having ideas not for I’m guessing that’s

ideas not for I’m guessing that’s

ideas not for I’m guessing that’s getting rich waited around then I know

getting rich waited around then I know

getting rich waited around then I know cat food

cat food

cat food should pop into your head once if it

should pop into your head once if it

should pop into your head once if it pops in twice you’re not handling your

pops in twice you’re not handling your

pops in twice you’re not handling your in your appropriate engagement with your

in your appropriate engagement with your

in your appropriate engagement with your cat or its food all right if I have an

cat or its food all right if I have an

cat or its food all right if I have an idea twice it’s just the reason you do

idea twice it’s just the reason you do

idea twice it’s just the reason you do and the reason things pop into your head

and the reason things pop into your head

and the reason things pop into your head for the most part is simply because

for the most part is simply because

for the most part is simply because you’re not yet appropriately engaged

you’re not yet appropriately engaged

you’re not yet appropriately engaged with whatever that thing is and it’s got

with whatever that thing is and it’s got

with whatever that thing is and it’s got you as opposed that you got it so

you as opposed that you got it so

you as opposed that you got it so interesting you have to learn the skill

interesting you have to learn the skill

interesting you have to learn the skill and what I just discovered and develop

and what I just discovered and develop

and what I just discovered and develop and really recognize I didn’t make it up

and really recognize I didn’t make it up

and really recognize I didn’t make it up this is nothing new sure this is

this is nothing new sure this is

this is nothing new sure this is humanity well yeah that’s what I did was

humanity well yeah that’s what I did was

humanity well yeah that’s what I did was make explicit what we implicitly do to

make explicit what we implicitly do to

make explicit what we implicitly do to get things done

get things done

get things done the truth is that

the truth is that

the truth is that you actually have to use your mind to

you actually have to use your mind to

you actually have to use your mind to get stuff off your mind so a lot of

get stuff off your mind so a lot of

get stuff off your mind so a lot of people now I want to have a clear head

people now I want to have a clear head

people now I want to have a clear head goal or training course or something

goal or training course or something

goal or training course or something clear your head yeah as opposed to wait

clear your head yeah as opposed to wait

clear your head yeah as opposed to wait a minute why is this online mind and

a minute why is this online mind and

a minute why is this online mind and what do I need to do to get it off my

what do I need to do to get it off my

what do I need to do to get it off my mind and that actually requires thinking

mind and that actually requires thinking

mind and that actually requires thinking those are know that very important value

those are know that very important value

those are know that very important value is for everybody listening to this

is for everybody listening to this

is for everybody listening to this thinking is required so that your brain

thinking is required so that your brain

thinking is required so that your brain can actually think so let me try and

can actually think so let me try and

can actually think so let me try and apply that the worldwide audience is

apply that the worldwide audience is

apply that the worldwide audience is sitting in right now is largely create

sitting in right now is largely create

sitting in right now is largely create as people who are

as people who are

as people who are learning a new skill want to acquire a

learning a new skill want to acquire a

learning a new skill want to acquire a new skill in photo video design our

new skill in photo video design our

new skill in photo video design our music entrepreneurship for example and I

music entrepreneurship for example and I

music entrepreneurship for example and I feel like I’m going to be the test

feel like I’m going to be the test

feel like I’m going to be the test monkey here an apply what you just said

monkey here an apply what you just said

monkey here an apply what you just said to me that when I like my best moments

to me that when I like my best moments

to me that when I like my best moments are when my mind really

are when my mind really

are when my mind really is the most clear it’s the most sort of

is the most clear it’s the most sort of

is the most clear it’s the most sort of empty and I can able to take on a thing

empty and I can able to take on a thing

empty and I can able to take on a thing and do it you need your your paints need

and do it you need your your paints need

and do it you need your your paints need to be organized before you start

to be organized before you start

to be organized before you start painting because any know where we’re

painting because any know where we’re

painting because any know where we’re mustering is and I you know where their

mustering is and I you know where their

mustering is and I you know where their canvas cobalt color is I mean if you’re

canvas cobalt color is I mean if you’re

canvas cobalt color is I mean if you’re gonna cook how do you want your kitchen

gonna cook how do you want your kitchen

gonna cook how do you want your kitchen to start you got friends coming over now

to start you got friends coming over now

to start you got friends coming over now is that why we clean our room before we

is that why we clean our room before we

is that why we clean our room before we do with four we study for the test it’s

do with four we study for the test it’s

do with four we study for the test it’s why your car drives better when you get

why your car drives better when you get

why your car drives better when you get it clean I coached one very senior

it clean I coached one very senior

it clean I coached one very senior executive in a very large company whose

executive in a very large company whose

executive in a very large company whose average backlog of email was four

average backlog of email was four

average backlog of email was four thousand his biggest issue was the fact

thousand his biggest issue was the fact

thousand his biggest issue was the fact that his calendar was booked for the

that his calendar was booked for the

that his calendar was booked for the next two months

next two months

next two months hardly anybody could get in because of

hardly anybody could get in because of

hardly anybody could get in because of his schedule why was his calendar book

his schedule why was his calendar book

his schedule why was his calendar book because people couldn’t get his input to

because people couldn’t get his input to

because people couldn’t get his input to be able to okay or get his authority to

be able to okay or get his authority to

be able to okay or get his authority to move on the things he had tasked them to

move on the things he had tasked them to

move on the things he had tasked them to do they had to get in his face so they

do they had to get in his face so they

do they had to get in his face so they needed a meeting after I coached him

needed a meeting after I coached him

needed a meeting after I coached him I’ve never seen anybody change that

I’ve never seen anybody change that

I’ve never seen anybody change that significantly that fast but then his

significantly that fast but then his

significantly that fast but then his backlog went from four thousand to zero

backlog went from four thousand to zero

backlog went from four thousand to zero what happened was you know he started

what happened was you know he started

what happened was you know he started cleaning up his backlog and keeping it

cleaning up his backlog and keeping it

cleaning up his backlog and keeping it clean then what happened was the

clean then what happened was the

clean then what happened was the pressure came off his calendar why

pressure came off his calendar why

pressure came off his calendar why because people could get a response

because people could get a response

because people could get a response within 24 to 48 hours by simply sending

within 24 to 48 hours by simply sending

within 24 to 48 hours by simply sending the guy an email huge change in his

the guy an email huge change in his

the guy an email huge change in his culture simply because of his

culture simply because of his

culture simply because of his responsiveness by the way the

responsiveness by the way the

responsiveness by the way the sensitivity of a nervous system pretty

sensitivity of a nervous system pretty

sensitivity of a nervous system pretty much indicates where you are on the food

much indicates where you are on the food

much indicates where you are on the food chain

chain

chain so organizations that do not have that

so organizations that do not have that

so organizations that do not have that kind of instant responsiveness or people

kind of instant responsiveness or people

kind of instant responsiveness or people who don’t have that responsiveness

who don’t have that responsiveness

who don’t have that responsiveness basically put you further down on the

basically put you further down on the

basically put you further down on the food chain over the years I just found

food chain over the years I just found

food chain over the years I just found you know case

you know case

you know case because the seeds boy especially in my

because the seeds boy especially in my

because the seeds boy especially in my business seed planning is just amazing

business seed planning is just amazing

business seed planning is just amazing and it’s probably true I mean come on

and it’s probably true I mean come on

and it’s probably true I mean come on Stephanie must be with your your

Stephanie must be with your your

Stephanie must be with your your business and anybody’s out there yeah

business and anybody’s out there yeah

business and anybody’s out there yeah you know with the restaurant anything

you know with the restaurant anything

you know with the restaurant anything else it takes a while to build there but

else it takes a while to build there but

else it takes a while to build there but you just got to stay there and you got

you just got to stay there and you got

you just got to stay there and you got to keep doing what you’re doing and you

to keep doing what you’re doing and you

to keep doing what you’re doing and you know keep putting one foot in front of

know keep putting one foot in front of

know keep putting one foot in front of the other and that consistency I think

the other and that consistency I think

the other and that consistency I think is something also people that resonates

is something also people that resonates

is something also people that resonates with people I’m so glad you said that

with people I’m so glad you said that

with people I’m so glad you said that because I’m always beating my drum of

because I’m always beating my drum of

because I’m always beating my drum of consistency do your marketing

consistency do your marketing

consistency do your marketing consistently and you will get results

consistently and you will get results

consistently and you will get results and the whole seed planting it’s just I

and the whole seed planting it’s just I

and the whole seed planting it’s just I love that message yeah I’ve had people

love that message yeah I’ve had people

love that message yeah I’ve had people come back you know boy years later

come back you know boy years later

come back you know boy years later sometimes eight ten years later no David

sometimes eight ten years later no David

sometimes eight ten years later no David I met you at XYZ data at a time I now in

I met you at XYZ data at a time I now in

I met you at XYZ data at a time I now in this position right now you’re exactly

this position right now you’re exactly

this position right now you’re exactly what we need and holy mackerel you know

what we need and holy mackerel you know

what we need and holy mackerel you know how long you know did some of these

how long you know did some of these

how long you know did some of these seeds to grow some of them pop right

seeds to grow some of them pop right

seeds to grow some of them pop right away obviously but you just got to keep

away obviously but you just got to keep

away obviously but you just got to keep you know Johnny Appleseed you just have

you know Johnny Appleseed you just have

you know Johnny Appleseed you just have to keep spreading the seeds out there

to keep spreading the seeds out there

to keep spreading the seeds out there wherever you can in the whatever way you

wherever you can in the whatever way you

wherever you can in the whatever way you can you know in front of my Jack

can you know in front of my Jack

can you know in front of my Jack Canfield he wrote you know chicken soup

Canfield he wrote you know chicken soup

Canfield he wrote you know chicken soup and you know Jack’s got the great story

and you know Jack’s got the great story

and you know Jack’s got the great story I mean they you know no publisher would

I mean they you know no publisher would

I mean they you know no publisher would take it they fill this trunk with the

take it they fill this trunk with the

take it they fill this trunk with the book so they did probe around the

book so they did probe around the

book so they did probe around the country you know just talking about it

country you know just talking about it

country you know just talking about it and taking every single radio spot

and taking every single radio spot

and taking every single radio spot interview that they could you know it’s

interview that they could you know it’s

interview that they could you know it’s at some point it reached a critical mass

at some point it reached a critical mass

at some point it reached a critical mass they don’t sort of tipped over but and I

they don’t sort of tipped over but and I

they don’t sort of tipped over but and I think there’s wisdom in that if he

think there’s wisdom in that if he

think there’s wisdom in that if he didn’t believe what you’re doing and you

didn’t believe what you’re doing and you

didn’t believe what you’re doing and you love what you’re doing you know just

love what you’re doing you know just

love what you’re doing you know just stick with it and keep course directing

stick with it and keep course directing

stick with it and keep course directing pay attention to feedback and you know

pay attention to feedback and you know

pay attention to feedback and you know stick your guns and when your first TED

stick your guns and when your first TED

stick your guns and when your first TED talk you said that the brain is not

talk you said that the brain is not

talk you said that the brain is not necessarily good at multitasking but it

necessarily good at multitasking but it

necessarily good at multitasking but it actually is a good planner but it

actually is a good planner but it

actually is a good planner but it doesn’t always know what to be telling

doesn’t always know what to be telling

doesn’t always know what to be telling you at the right time for example 3:00

you at the right time for example 3:00

you at the right time for example 3:00 in the morning you’re thinking about the

in the morning you’re thinking about the

in the morning you’re thinking about the guy at work you can’t do anything about

guy at work you can’t do anything about

guy at work you can’t do anything about but you said in the long run your mind

but you said in the long run your mind

but you said in the long run your mind does plan things that plants

does plan things that plants

does plan things that plants reproductive decisions eating decisions

reproductive decisions eating decisions

reproductive decisions eating decisions and things like that yeah can you tell

and things like that yeah can you tell

and things like that yeah can you tell me a bit more about that well the mind

me a bit more about that well the mind

me a bit more about that well the mind naturally we naturally do a lot of that

naturally we naturally do a lot of that

naturally we naturally do a lot of that stuff and all I did was recognize what

stuff and all I did was recognize what

stuff and all I did was recognize what the process is that we go through and we

the process is that we go through and we

the process is that we go through and we do that it’s it is kind of interesting I

do that it’s it is kind of interesting I

do that it’s it is kind of interesting I don’t know that I don’t know that I have

don’t know that I don’t know that I have

don’t know that I don’t know that I have the solid answer to this yet why

the solid answer to this yet why

the solid answer to this yet why everything I talk about in the book is

everything I talk about in the book is

everything I talk about in the book is easy to do

easy to do

easy to do it’s stuff we in a sense naturally do

it’s stuff we in a sense naturally do

it’s stuff we in a sense naturally do you you will naturally you know plan you

you you will naturally you know plan you

you you will naturally you know plan you know the natural planning model is

know the natural planning model is

know the natural planning model is called that because that’s how that’s

called that because that’s how that’s

called that because that’s how that’s how you got dressed that’s how you walk

how you got dressed that’s how you walk

how you got dressed that’s how you walk it’s how you talk you know you have an

it’s how you talk you know you have an

it’s how you talk you know you have an outcome you you you you you have a

outcome you you you you you have a

outcome you you you you you have a reason to be doing what you’re doing you

reason to be doing what you’re doing you

reason to be doing what you’re doing you have a vision of it being complete and

have a vision of it being complete and

have a vision of it being complete and that then generates

that then generates

that then generates all the potentially meaningful things

all the potentially meaningful things

all the potentially meaningful things you need to consider and then you sort

you need to consider and then you sort

you need to consider and then you sort those and organize them and then you

those and organize them and then you

those and organize them and then you take an action so we’re doing that all

take an action so we’re doing that all

take an action so we’re doing that all the time and yet when people they don’t

the time and yet when people they don’t

the time and yet when people they don’t really apply that same process in much

really apply that same process in much

really apply that same process in much larger or more complex kinds of things

larger or more complex kinds of things

larger or more complex kinds of things in those kinds of ways so it’s literally

in those kinds of ways so it’s literally

in those kinds of ways so it’s literally sort of like learning from the smart

sort of like learning from the smart

sort of like learning from the smart part of us right yes you deconstruct the

part of us right yes you deconstruct the

part of us right yes you deconstruct the smart part of us they apply that to

smart part of us they apply that to

smart part of us they apply that to those longer but those other pieces that

those longer but those other pieces that

those longer but those other pieces that we don’t seem to do this yeah that you

we don’t seem to do this yeah that you

we don’t seem to do this yeah that you know I don’t do that to I just I just

know I don’t do that to I just I just

know I don’t do that to I just I just did a tweet because I was reminded of

did a tweet because I was reminded of

did a tweet because I was reminded of that I was doing another interview that

that I was doing another interview that

that I was doing another interview that if you you need to make action decisions

if you you need to make action decisions

if you you need to make action decisions when you’re smart so that when you’re

when you’re smart so that when you’re

when you’re smart so that when you’re dumb you do smart things all right

dumb you do smart things all right

dumb you do smart things all right because see it’s the smart people who

because see it’s the smart people who

because see it’s the smart people who really realize you’re only smart and

really realize you’re only smart and

really realize you’re only smart and inspired and very random moment so when

inspired and very random moment so when

inspired and very random moment so when you’re smart and inspired you want to

you’re smart and inspired you want to

you’re smart and inspired you want to use that to capture the results of that

use that to capture the results of that

use that to capture the results of that and then Park the results um that where

and then Park the results um that where

and then Park the results um that where then when you’re kind of thick and

then when you’re kind of thick and

then when you’re kind of thick and stupid which is majority of the time you

stupid which is majority of the time you

stupid which is majority of the time you actually do smart stuff that you figured

actually do smart stuff that you figured

actually do smart stuff that you figured out back when you were smart what

out back when you were smart what

out back when you were smart what happens if you got a whole list of all

happens if you got a whole list of all

happens if you got a whole list of all the stuff to do and you’re not doing any

the stuff to do and you’re not doing any

the stuff to do and you’re not doing any of it relax you know enjoy have fun you

of it relax you know enjoy have fun you

of it relax you know enjoy have fun you know procrastination simply is not doing

know procrastination simply is not doing

know procrastination simply is not doing a bunch of stuff and sometimes the thing

a bunch of stuff and sometimes the thing

a bunch of stuff and sometimes the thing that you need to do is stop doing

that you need to do is stop doing

that you need to do is stop doing anything as a matter of fact how good

anything as a matter of fact how good

anything as a matter of fact how good you are at this getting things done

you are at this getting things done

you are at this getting things done methodology is often indicated by how

methodology is often indicated by how

methodology is often indicated by how well you can do nothing

well you can do nothing

well you can do nothing people have a hard time doing nothing

people have a hard time doing nothing

people have a hard time doing nothing but we know now in terms of brain

but we know now in terms of brain

but we know now in terms of brain science that you need as much time to

science that you need as much time to

science that you need as much time to let your brain relax and be spontaneous

let your brain relax and be spontaneous

let your brain relax and be spontaneous and daydream in order to refresh its

and daydream in order to refresh its

and daydream in order to refresh its decision-making cognitive power because

decision-making cognitive power because

decision-making cognitive power because you only have a limit of that and so if

you only have a limit of that and so if

you only have a limit of that and so if you’re not napping if you’re not getting

you’re not napping if you’re not getting

you’re not napping if you’re not getting enough sleep if you’re not backing off

enough sleep if you’re not backing off

enough sleep if you’re not backing off and letting your mind just relax and

and letting your mind just relax and

and letting your mind just relax and wander then your sub optimizing your

wander then your sub optimizing your

wander then your sub optimizing your cognitive ability

cognitive ability

cognitive ability so you know yeah most people

so you know yeah most people

so you know yeah most people procrastinate though because they’re

procrastinate though because they’re

procrastinate though because they’re afraid of stepping into something you

afraid of stepping into something you

afraid of stepping into something you don’t feel like you can be successful at

don’t feel like you can be successful at

don’t feel like you can be successful at so just a simple idea of deciding what’s

so just a simple idea of deciding what’s

so just a simple idea of deciding what’s the very next action I need to take

the very next action I need to take

the very next action I need to take oftentimes people’s lists do not have

oftentimes people’s lists do not have

oftentimes people’s lists do not have next actions you’ll see things like on

next actions you’ll see things like on

next actions you’ll see things like on somebody’s lists how many of you have

somebody’s lists how many of you have

somebody’s lists how many of you have something that looks like a to-do list

something that looks like a to-do list

something that looks like a to-do list somewhere anybody

somewhere anybody

somewhere anybody yeah 99% of every to-do list I’ve ever

yeah 99% of every to-do list I’ve ever

yeah 99% of every to-do list I’ve ever seen is an incomplete list of still

seen is an incomplete list of still

seen is an incomplete list of still unclear stuff you’ll see things on a

unclear stuff you’ll see things on a

unclear stuff you’ll see things on a to-do list like mom oh good well there’s

to-do list like mom oh good well there’s

to-do list like mom oh good well there’s good historical data you probably had

good historical data you probably had

good historical data you probably had one you know why did you write it down

one you know why did you write it down

one you know why did you write it down oh well her birthday’s coming well great

oh well her birthday’s coming well great

oh well her birthday’s coming well great what are you gonna do about a birthday I

what are you gonna do about a birthday I

what are you gonna do about a birthday I don’t know right and most people’s to-do

don’t know right and most people’s to-do

don’t know right and most people’s to-do list when you look at them still or

list when you look at them still or

list when you look at them still or reminding you there’s decision-making

reminding you there’s decision-making

reminding you there’s decision-making and thinking that you still need to do

and thinking that you still need to do

and thinking that you still need to do about these commitments and you don’t

about these commitments and you don’t

about these commitments and you don’t have the energy to think and decide so

have the energy to think and decide so

have the energy to think and decide so you say stop reminding me I’m

you say stop reminding me I’m

you say stop reminding me I’m overwhelmed so your lists become very

overwhelmed so your lists become very

overwhelmed so your lists become very unattractive to you so there’s lots of

unattractive to you so there’s lots of

unattractive to you so there’s lots of reasons people may have a high barrier

reasons people may have a high barrier

reasons people may have a high barrier to entry to start engaging with the

to entry to start engaging with the

to entry to start engaging with the things that you’re committed to actually

things that you’re committed to actually

things that you’re committed to actually this is cool actually

this is cool actually

this is cool actually the most productive times I’m am is when

the most productive times I’m am is when

the most productive times I’m am is when I have the freedom to make a creative

I have the freedom to make a creative

I have the freedom to make a creative mess you to you need I need I need room

mess you to you need I need I need room

mess you to you need I need I need room to be crazy to make some mistakes to

to be crazy to make some mistakes to

to be crazy to make some mistakes to brainstorm to be chaotic go a little off

brainstorm to be chaotic go a little off

brainstorm to be chaotic go a little off the edge that is going to be your most

the edge that is going to be your most

the edge that is going to be your most productive time it’s when you have that

productive time it’s when you have that

productive time it’s when you have that kind of freedom to do that however folks

kind of freedom to do that however folks

kind of freedom to do that however folks if you’re already NMS you ain’t got room

if you’re already NMS you ain’t got room

if you’re already NMS you ain’t got room to make one if your kitchens a mess you

to make one if your kitchens a mess you

to make one if your kitchens a mess you don’t have time or the energy to have a

don’t have time or the energy to have a

don’t have time or the energy to have a creative dinner for your friends if your

creative dinner for your friends if your

creative dinner for your friends if your desk and your office or a mess you don’t

desk and your office or a mess you don’t

desk and your office or a mess you don’t have room and space to be you know crazy

have room and space to be you know crazy

have room and space to be you know crazy about some new project and spread out

about some new project and spread out

about some new project and spread out and have brainstorm with ideas if your

and have brainstorm with ideas if your

and have brainstorm with ideas if your email is backed up on you with a

email is backed up on you with a

email is backed up on you with a thousand unprocessed emails and you’ve

thousand unprocessed emails and you’ve

thousand unprocessed emails and you’ve got three thousand other things going on

got three thousand other things going on

got three thousand other things going on in your head you have no space to take

in your head you have no space to take

in your head you have no space to take advantage of discretion or a time that

advantage of discretion or a time that

advantage of discretion or a time that may show up in terms of it being

may show up in terms of it being

may show up in terms of it being creative in terms of your energy

the results of that if you’re trying to

the results of that if you’re trying to use your psyche to manage that mess and

use your psyche to manage that mess and

use your psyche to manage that mess and you never get out of it is you get the

you never get out of it is you get the

you never get out of it is you get the results of two things that are the

results of two things that are the

results of two things that are the critical elements of self and

critical elements of self and

critical elements of self and organizational productivity you’ll lose

organizational productivity you’ll lose

organizational productivity you’ll lose perspective that is you lose the ability

perspective that is you lose the ability

perspective that is you lose the ability to put your focus where you need it on

to put your focus where you need it on

to put your focus where you need it on exactly the thing you need it at the

exactly the thing you need it at the

exactly the thing you need it at the horizon you need it and/or you may be

horizon you need it and/or you may be

horizon you need it and/or you may be experiencing the results of what happens

experiencing the results of what happens

experiencing the results of what happens when you lose control that is I now

when you lose control that is I now

when you lose control that is I now don’t have stability and I don’t have

don’t have stability and I don’t have

don’t have stability and I don’t have the freedom in my head to be able to put

the freedom in my head to be able to put

the freedom in my head to be able to put the appropriate attention and execute on

the appropriate attention and execute on

the appropriate attention and execute on it when I do so those are the two key

it when I do so those are the two key

it when I do so those are the two key elements folks you can’t manage time you

elements folks you can’t manage time you

elements folks you can’t manage time you don’t miss manage five minutes and come

don’t miss manage five minutes and come

don’t miss manage five minutes and come up with six the only time that you think

up with six the only time that you think

up with six the only time that you think you need time management is when one or

you need time management is when one or

you need time management is when one or both of these two dynamics is suboptimal

both of these two dynamics is suboptimal

both of these two dynamics is suboptimal either things need to be more under

either things need to be more under

either things need to be more under control or more appropriately focused if

control or more appropriately focused if

control or more appropriately focused if you map those two things together what

you map those two things together what

you map those two things together what do you get if you on the bottom left

do you get if you on the bottom left

do you get if you on the bottom left here we’ve got no control and no focus

here we’ve got no control and no focus

here we’ve got no control and no focus ever been there that’s your basic Vic

ever been there that’s your basic Vic

ever been there that’s your basic Vic victim experience you know driven by

victim experience you know driven by

victim experience you know driven by latest in loudest for the most part most

latest in loudest for the most part most

latest in loudest for the most part most of us are thrown there by our own over

of us are thrown there by our own over

of us are thrown there by our own over commitments and creativity we’re just

commitments and creativity we’re just

commitments and creativity we’re just trying to come up for air now if that

trying to come up for air now if that

trying to come up for air now if that part of you shows up that has high focus

part of you shows up that has high focus

part of you shows up that has high focus of perspective but no control

of perspective but no control

of perspective but no control now you’re the mad scientist now you’re

now you’re the mad scientist now you’re

now you’re the mad scientist now you’re the desperate artiste

the desperate artiste

the desperate artiste now you’re the crazy maker with all

now you’re the crazy maker with all

now you’re the crazy maker with all kinds of crazy ideas and no constraints

kinds of crazy ideas and no constraints

kinds of crazy ideas and no constraints of what you’re doing nothing very

of what you’re doing nothing very

of what you’re doing nothing very well-organized middle of the morning you

well-organized middle of the morning you

well-organized middle of the morning you decide to go buy the new iPhone but your

decide to go buy the new iPhone but your

decide to go buy the new iPhone but your IT department won’t support it on the

IT department won’t support it on the

IT department won’t support it on the other hand you can get down on the weeds

other hand you can get down on the weeds

other hand you can get down on the weeds say hello wait I need to get 10,000

say hello wait I need to get 10,000

say hello wait I need to get 10,000 things organized I need to get all this

things organized I need to get all this

things organized I need to get all this cleaned up and eaten and now you get

cleaned up and eaten and now you get

cleaned up and eaten and now you get into micromanagement if you don’t have

into micromanagement if you don’t have

into micromanagement if you don’t have appropriate focus you can get down on

appropriate focus you can get down on

appropriate focus you can get down on those weeds and hung up and I’m like

those weeds and hung up and I’m like

those weeds and hung up and I’m like crazy and you spend a lot of time you

crazy and you spend a lot of time you

crazy and you spend a lot of time you know doing a lot of trying to get

know doing a lot of trying to get

know doing a lot of trying to get organized about things that may not be

organized about things that may not be

organized about things that may not be that important right in the morning

that important right in the morning

that important right in the morning you’re crazy bakers have given you

you’re crazy bakers have given you

you’re crazy bakers have given you iPhone the afternoon you spend two hours

iPhone the afternoon you spend two hours

iPhone the afternoon you spend two hours of what could be a strategic afternoon

of what could be a strategic afternoon

of what could be a strategic afternoon trying to set up the right ringtones

here’s what’s true about all three of

here’s what’s true about all three of those folks you ain’t ready for what’s

those folks you ain’t ready for what’s

those folks you ain’t ready for what’s coming towards you you will be

coming towards you you will be

coming towards you you will be suboptimal in terms of your ability to

suboptimal in terms of your ability to

suboptimal in terms of your ability to handle the surprises and they’re coming

handle the surprises and they’re coming

handle the surprises and they’re coming good better and different they’re coming

good better and different they’re coming

good better and different they’re coming trust me and you want to be optimally

trust me and you want to be optimally

trust me and you want to be optimally available for those things when they

available for those things when they

available for those things when they come to you it’s great to complete

come to you it’s great to complete

come to you it’s great to complete things so it’s you know that’s a lot of

things so it’s you know that’s a lot of

things so it’s you know that’s a lot of you know we know when we finish anything

you know we know when we finish anything

you know we know when we finish anything there’s a part of us that sort of reaps

there’s a part of us that sort of reaps

there’s a part of us that sort of reaps energy out of that

energy out of that

energy out of that that feels good those are your best days

that feels good those are your best days

that feels good those are your best days when you got you handle that you turn

when you got you handle that you turn

when you got you handle that you turn that in you bought that thing you got

that in you bought that thing you got

that in you bought that thing you got the fixed that you got the lightbulb and

the fixed that you got the lightbulb and

the fixed that you got the lightbulb and screwed it in and then it worked them

screwed it in and then it worked them

screwed it in and then it worked them Wow

Wow

Wow so those are your good days you actually

so those are your good days you actually

so those are your good days you actually finish a lot of stuff there’s a lot of

finish a lot of stuff there’s a lot of

finish a lot of stuff there’s a lot of value to completing an open loop how n

value to completing an open loop how n

value to completing an open loop how n at the same time you don’t want to feel

at the same time you don’t want to feel

at the same time you don’t want to feel bad if that loop is not closed and

bad if that loop is not closed and

bad if that loop is not closed and that’s a lot of what the GTD methodology

that’s a lot of what the GTD methodology

that’s a lot of what the GTD methodology does is like look you don’t have to

does is like look you don’t have to

does is like look you don’t have to finish all this stuff in order to get it

finish all this stuff in order to get it

finish all this stuff in order to get it off your mind but you do have to

off your mind but you do have to

off your mind but you do have to identify what it is and trust that

identify what it is and trust that

identify what it is and trust that you’ll see it at the right time wherever

you’ll see it at the right time wherever

you’ll see it at the right time wherever you are with it at whatever its status

you are with it at whatever its status

you are with it at whatever its status is so yeah you don’t want to you know

is so yeah you don’t want to you know

is so yeah you don’t want to you know it’s it there’s there’s a whole new idea

it’s it there’s there’s a whole new idea

it’s it there’s there’s a whole new idea that goal setting is really not the best

that goal setting is really not the best

that goal setting is really not the best thing to do especially if you set a goal

thing to do especially if you set a goal

thing to do especially if you set a goal and feel bad until you get the goal

and feel bad until you get the goal

and feel bad until you get the goal right because then you then you’re not

right because then you then you’re not

right because then you then you’re not appreciating the process of moving

appreciating the process of moving

appreciating the process of moving toward it and so you don’t want to be

toward it and so you don’t want to be

toward it and so you don’t want to be able to create frustration or guilt or

able to create frustration or guilt or

able to create frustration or guilt or you know or undermine your energy by

you know or undermine your energy by

you know or undermine your energy by having some only future ideal win is

having some only future ideal win is

having some only future ideal win is goal setting just as a pure exercise bad

goal setting just as a pure exercise bad

goal setting just as a pure exercise bad no you’re setting goals all the time

no you’re setting goals all the time

no you’re setting goals all the time that’s how you got dressed it’s how

that’s how you got dressed it’s how

that’s how you got dressed it’s how you’re talking how you walk you’re

you’re talking how you walk you’re

you’re talking how you walk you’re always you’re seeing yourself out the

always you’re seeing yourself out the

always you’re seeing yourself out the door and then you will fulfill the

door and then you will fulfill the

door and then you will fulfill the picture so we’re setting you you can’t

picture so we’re setting you you can’t

picture so we’re setting you you can’t stop actually because you’re tell Elijah

stop actually because you’re tell Elijah

stop actually because you’re tell Elijah chol being you’re always moving towards

chol being you’re always moving towards

chol being you’re always moving towards something that part of us that’s always

something that part of us that’s always

something that part of us that’s always attempting to expand Express fulfill

attempting to expand Express fulfill

attempting to expand Express fulfill complete something I mean just look just

complete something I mean just look just

complete something I mean just look just look around just anecdotally anyway that

look around just anecdotally anyway that

look around just anecdotally anyway that everybody’s doing something even when

everybody’s doing something even when

everybody’s doing something even when you’re not doing something you’re doing

you’re not doing something you’re doing

you’re not doing something you’re doing that right so there’s an intentionality

that right so there’s an intentionality

that right so there’s an intentionality still there but like a goal of I’m going

still there but like a goal of I’m going

still there but like a goal of I’m going to be a billionaire in three years

to be a billionaire in three years

to be a billionaire in three years da-da-da-da-da might not always be

da-da-da-da-da might not always be

da-da-da-da-da might not always be depends on what you’re doing with it it

depends on what you’re doing with it it

depends on what you’re doing with it it depends on whether it’s running you or

depends on whether it’s running you or

depends on whether it’s running you or you’re managing that call hey here’s a

you’re managing that call hey here’s a

you’re managing that call hey here’s a picture here’s an image let me just

picture here’s an image let me just

picture here’s an image let me just stick that in there why not you know

stick that in there why not you know

stick that in there why not you know it’s better to have nice positive

it’s better to have nice positive

it’s better to have nice positive pictures and images in your head than

pictures and images in your head than

pictures and images in your head than you know a bunch of negative ones and as

you know a bunch of negative ones and as

you know a bunch of negative ones and as long as it creates expansion instead of

long as it creates expansion instead of

long as it creates expansion instead of contraction I think that’s the big key

contraction I think that’s the big key

contraction I think that’s the big key that’s something that I learned years

that’s something that I learned years

that’s something that I learned years ago as a marker for me about whether

ago as a marker for me about whether

ago as a marker for me about whether things are in alignment you know at

things are in alignment you know at

things are in alignment you know at whatever level you want to interpret

whatever level you want to interpret

whatever level you want to interpret that is is engaging in this creating

that is is engaging in this creating

that is is engaging in this creating expansion or contraction you know love

expansion or contraction you know love

expansion or contraction you know love or fear so you can look at it that way

or fear so you can look at it that way

or fear so you can look at it that way okay same thing right in loving

okay same thing right in loving

okay same thing right in loving everything works you know in fear

everything works you know in fear

everything works you know in fear nothing works so it’s in a way it’s just

nothing works so it’s in a way it’s just

nothing works so it’s in a way it’s just that that aspect of making sure so don’t

that that aspect of making sure so don’t

that that aspect of making sure so don’t beat the medium and don’t there’s no

beat the medium and don’t there’s no

beat the medium and don’t there’s no reason there’s no bad or good about any

reason there’s no bad or good about any

reason there’s no bad or good about any of these kinds of things whether it’s

of these kinds of things whether it’s

of these kinds of things whether it’s goal-setting or not

goal-setting or not

goal-setting or not other than is that the most optimal

other than is that the most optimal

other than is that the most optimal thing way to be engaging with it okay

thing way to be engaging with it okay

thing way to be engaging with it okay and love or fear expansion contraction

and love or fear expansion contraction

and love or fear expansion contraction that’s kind of a way and it got a gut

that’s kind of a way and it got a gut

that’s kind of a way and it got a gut feeling whether you’re opening yourself

feeling whether you’re opening yourself

feeling whether you’re opening yourself up doing that and whether you’re

up doing that and whether you’re

up doing that and whether you’re protecting and limiting yeah and it’s

protecting and limiting yeah and it’s

protecting and limiting yeah and it’s also a good way to for decisions like I

also a good way to for decisions like I

also a good way to for decisions like I don’t know which way I should go should

don’t know which way I should go should

don’t know which way I should go should I should I change jobs should I should I

I should I change jobs should I should I

I should I change jobs should I should I move to Amsterdam whatever you know

move to Amsterdam whatever you know

move to Amsterdam whatever you know start doing you know practicing

start doing you know practicing

start doing you know practicing rehearsing scenarios in your mind about

rehearsing scenarios in your mind about

rehearsing scenarios in your mind about whatever that future scenario is and see

whatever that future scenario is and see

whatever that future scenario is and see if that’s feeling expansive or

if that’s feeling expansive or

if that’s feeling expansive or contracted

thank you guys so much for watching I

thank you guys so much for watching I made this video because yogin champion

made this video because yogin champion

made this video because yogin champion asked me to I hope I pronounced that

asked me to I hope I pronounced that

asked me to I hope I pronounced that okay so there’s a famous entrepreneur

okay so there’s a famous entrepreneur

okay so there’s a famous entrepreneur that you want me to profile next leave

that you want me to profile next leave

that you want me to profile next leave it down the comments below and I’ll see

it down the comments below and I’ll see

it down the comments below and I’ll see what I can do

what I can do

what I can do I’d also love to know what the day would

I’d also love to know what the day would

I’d also love to know what the day would say that really left its mark on you

say that really left its mark on you

say that really left its mark on you what rule did you like the best what

what rule did you like the best what

what rule did you like the best what clip really inspired you leave in the

clip really inspired you leave in the

clip really inspired you leave in the comments and I’m going to join in the

comments and I’m going to join in the

comments and I’m going to join in the discussion I also want to give a quick

discussion I also want to give a quick

discussion I also want to give a quick shout out to Alejandro Baltazar

shout out to Alejandro Baltazar

shout out to Alejandro Baltazar Alejandro thank you so much you’re

Alejandro thank you so much you’re

Alejandro thank you so much you’re picking up a copy of my book your one

picking up a copy of my book your one

picking up a copy of my book your one word it really really really means a lot

word it really really really means a lot

word it really really really means a lot to me so thank you guys again for

to me so thank you guys again for

to me so thank you guys again for watching I believe in you I hope you

watching I believe in you I hope you

watching I believe in you I hope you continue to believe in yourselves and

continue to believe in yourselves and

continue to believe in yourselves and whatever your one word is much love I’ll

whatever your one word is much love I’ll

whatever your one word is much love I’ll see you soon

I think over time people develop their

I think over time people develop their own signature and I think anything is a

own signature and I think anything is a

own signature and I think anything is a while to find out what your signature

while to find out what your signature

while to find out what your signature really is so I’ll fast forward a little

really is so I’ll fast forward a little

really is so I’ll fast forward a little bit where I am now we never really

bit where I am now we never really

bit where I am now we never really marketed ourselves as I begin to build a

marketed ourselves as I begin to build a

marketed ourselves as I begin to build a little company around the success of the

little company around the success of the

little company around the success of the book and brought in other trainers and

book and brought in other trainers and

book and brought in other trainers and coaches and presenters and started to

coaches and presenters and started to

coaches and presenters and started to build some product around that still not

build some product around that still not

build some product around that still not a huge company and there are only 20

a huge company and there are only 20

a huge company and there are only 20 plus of us you know doing that work but

plus of us you know doing that work but

plus of us you know doing that work but we’re partnering with other people out

we’re partnering with other people out

we’re partnering with other people out there but as I started to do that we

there but as I started to do that we

there but as I started to do that we really realized that the branded kind of

really realized that the branded kind of

really realized that the branded kind of run out from under us GTD which was the

run out from under us GTD which was the

run out from under us GTD which was the shorthand for getting things done became

shorthand for getting things done became

shorthand for getting things done became this global thing kind of like Kleenex

this global thing kind of like Kleenex

this global thing kind of like Kleenex and Xerox and we didn’t own it I mean we

and Xerox and we didn’t own it I mean we

and Xerox and we didn’t own it I mean we we owned it but we do it was kind of

we owned it but we do it was kind of

we owned it but we do it was kind of running faster than us and we really had

running faster than us and we really had

running faster than us and we really had to rethink how are we showing up out

to rethink how are we showing up out

to rethink how are we showing up out there in the world because people would

there in the world because people would

there in the world because people would meet me or meet us and go wow you’re

meet me or meet us and go wow you’re

meet me or meet us and go wow you’re nothing like what I expected you to be I

nothing like what I expected you to be I

nothing like what I expected you to be I said what you expect me to be this about

said what you expect me to be this about

said what you expect me to be this about corporate left brain and hard working

corporate left brain and hard working

corporate left brain and hard working and rigorous and discipline and whatever

and rigorous and discipline and whatever

and rigorous and discipline and whatever and a lot of people go you know I

and a lot of people go you know I

and a lot of people go you know I probably should but that’s not me but

probably should but that’s not me but

probably should but that’s not me but that’s not us either and so there was a

that’s not us either and so there was a

that’s not us either and so there was a disconnect between how we were actually

disconnect between how we were actually

disconnect between how we were actually showing up in the world and people’s

showing up in the world and people’s

showing up in the world and people’s perception of us and the reality so we

perception of us and the reality so we

perception of us and the reality so we we had a really smart guy help us think

we had a really smart guy help us think

we had a really smart guy help us think through this if it’s really about being

through this if it’s really about being

through this if it’s really about being authentic so those really tie together

authentic so those really tie together

authentic so those really tie together call what’s my signature what’s the

call what’s my signature what’s the

call what’s my signature what’s the David Allen signature if you go to my

David Allen signature if you go to my

David Allen signature if you go to my website now if you if anybody ever saw

website now if you if anybody ever saw

website now if you if anybody ever saw it a year or two ago it looks very

it a year or two ago it looks very

it a year or two ago it looks very different now than it did then because

different now than it did then because

different now than it did then because what we decided was lotte to tie off you

what we decided was lotte to tie off you

what we decided was lotte to tie off you know because I’m really kind of hanging

know because I’m really kind of hanging

know because I’m really kind of hanging on spontaneous you know kind of guy

on spontaneous you know kind of guy

on spontaneous you know kind of guy which is really a lot of what my

which is really a lot of what my

which is really a lot of what my methodologies about what the message is

methodologies about what the message is

methodologies about what the message is about but initially we you know we had

about but initially we you know we had

about but initially we you know we had targeted the market of the people those

targeted the market of the people those

targeted the market of the people those are the people that the high you know

are the people that the high you know

are the people that the high you know high profile professionals and fast

high profile professionals and fast

high profile professionals and fast track professionals were the ones who

track professionals were the ones who

track professionals were the ones who were probably in the most pain in terms

were probably in the most pain in terms

were probably in the most pain in terms of overwhelm and that could use the

of overwhelm and that could use the

of overwhelm and that could use the methodology most to begin with but the

methodology most to begin with but the

methodology most to begin with but the truth is is for anybody and the you know

truth is is for anybody and the you know

truth is is for anybody and the you know it’s now spread around the world with

it’s now spread around the world with

it’s now spread around the world with our signature in other words our

our signature in other words our

our signature in other words our expression is much more aligned with who

expression is much more aligned with who

expression is much more aligned with who we really are so we didn’t really have

we really are so we didn’t really have

we really are so we didn’t really have to go with

to go with

to go with where you know many times the problem

where you know many times the problem

where you know many times the problem companies have is their marketing is a

companies have is their marketing is a

companies have is their marketing is a big time they can’t deliver on the big

big time they can’t deliver on the big

big time they can’t deliver on the big tada

tada

tada well our tada stocked you know we were

well our tada stocked you know we were

well our tada stocked you know we were delivering huge value and people were

delivering huge value and people were

delivering huge value and people were you know having transformational

you know having transformational

you know having transformational experiences but you know you didn’t look

experiences but you know you didn’t look

experiences but you know you didn’t look that way you know so we said well

that way you know so we said well

that way you know so we said well there’s a lot of people were not

there’s a lot of people were not

there’s a lot of people were not reaching because there’s kind of an

reaching because there’s kind of an

reaching because there’s kind of an inauthentic this about what we are doing

inauthentic this about what we are doing

inauthentic this about what we are doing so that’s been a lying now within the

so that’s been a lying now within the

so that’s been a lying now within the website and a brand yeah yeah much more

website and a brand yeah yeah much more

website and a brand yeah yeah much more much more so whether it works is a

much more so whether it works is a

much more so whether it works is a business I don’t know but it’s certainly

business I don’t know but it’s certainly

business I don’t know but it’s certainly a lot more fun to show them trying to be

a lot more fun to show them trying to be

a lot more fun to show them trying to be something else or or how to deal with

something else or or how to deal with

something else or or how to deal with people’s perception of me not being who

people’s perception of me not being who

people’s perception of me not being who I really am and so you know maybe more

I really am and so you know maybe more

I really am and so you know maybe more approachable lowering the bar for people

approachable lowering the bar for people

approachable lowering the bar for people to be able to engage and to engage with

to be able to engage and to engage with

to be able to engage and to engage with me you know early on you have to kind of

me you know early on you have to kind of

me you know early on you have to kind of you know everybody you know probably

you know everybody you know probably

you know everybody you know probably gets a nice business card so that you

gets a nice business card so that you

gets a nice business card so that you look like you’re bigger than you

look like you’re bigger than you

look like you’re bigger than you probably really are you know you start

probably really are you know you start

probably really are you know you start to cronic create an image and a brand

to cronic create an image and a brand

to cronic create an image and a brand around you know who we think we really

around you know who we think we really

around you know who we think we really ought to be given you know you know so

ought to be given you know you know so

ought to be given you know you know so we can attract people and not let not

we can attract people and not let not

we can attract people and not let not turn them off but at some point you

turn them off but at some point you

turn them off but at some point you really need to kind of catch up with

really need to kind of catch up with

really need to kind of catch up with that and allow yourself to just gonna be

that and allow yourself to just gonna be

that and allow yourself to just gonna be who you are and let the world come to

who you are and let the world come to

who you are and let the world come to you that are interested in you okay make

you that are interested in you okay make

you that are interested in you okay make sense that’s but that’s done that has

sense that’s but that’s done that has

sense that’s but that’s done that has been a bunch of personal development

been a bunch of personal development

been a bunch of personal development development as a marketing development

development as a marketing development

development as a marketing development on my side okay that’s fascinating so

on my side okay that’s fascinating so

on my side okay that’s fascinating so it’s another again there’s two things

it’s another again there’s two things

it’s another again there’s two things happening here as you do a little bit a

happening here as you do a little bit a

happening here as you do a little bit a personal element the marketing those two

personal element the marketing those two

personal element the marketing those two things are aligned and they’re important

things are aligned and they’re important

things are aligned and they’re important for them both to create a successful

for them both to create a successful

for them both to create a successful business I I think so you know but I’m

business I I think so you know but I’m

business I I think so you know but I’m not

not

not I’m studied all the successful business

I’m studied all the successful business

I’m studied all the successful business to say that’s how they did it I do know

to say that’s how they did it I do know

to say that’s how they did it I do know that in the world that we’re in now

that in the world that we’re in now

that in the world that we’re in now because it’s so transparent and social

because it’s so transparent and social

because it’s so transparent and social media can spread word like crazy and you

media can spread word like crazy and you

media can spread word like crazy and you know that that essentially that

know that that essentially that

know that that essentially that transparency the more authentic you are

transparency the more authentic you are

transparency the more authentic you are probably the safer it’s going to be so

probably the safer it’s going to be so

probably the safer it’s going to be so you don’t have to you know worry about

you don’t have to you know worry about

you don’t have to you know worry about trying to be something that you’re not

trying to be something that you’re not

trying to be something that you’re not RG they follow me of that and now I have

RG they follow me of that and now I have

RG they follow me of that and now I have to be

to be

to be them and don’t have to be that for them

them and don’t have to be that for them

them and don’t have to be that for them just makes life easier it does make life

just makes life easier it does make life

just makes life easier it does make life easier whether it makes it more

easier whether it makes it more

easier whether it makes it more profitable I would think so but yeah I

profitable I would think so but yeah I

profitable I would think so but yeah I think the world gets attracted to

think the world gets attracted to

think the world gets attracted to authenticity I think and that’s that’s I

authenticity I think and that’s that’s I

authenticity I think and that’s that’s I think where the world is because it’s so

think where the world is because it’s so

think where the world is because it’s so transparent enough is in authenticity I

transparent enough is in authenticity I

transparent enough is in authenticity I think shows up at least subliminally if

think shows up at least subliminally if

think shows up at least subliminally if not directly yeah you know so you know

not directly yeah you know so you know

not directly yeah you know so you know people out there trying to create

people out there trying to create

people out there trying to create marketing campaigns that really aren’t

marketing campaigns that really aren’t

marketing campaigns that really aren’t who you are or trying to show up as

who you are or trying to show up as

who you are or trying to show up as something that’s just somebody’s writing

something that’s just somebody’s writing

something that’s just somebody’s writing ad copy but then your engagement with

ad copy but then your engagement with

ad copy but then your engagement with the company you know doesn’t doesn’t

the company you know doesn’t doesn’t

the company you know doesn’t doesn’t hold up to that or doesn’t doesn’t match

hold up to that or doesn’t doesn’t match

hold up to that or doesn’t doesn’t match for that you know that’s tricky business

”

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