anybody want to jump in with me hell no you know it sounds like the stupidest
you know it sounds like the stupidest
you know it sounds like the stupidest idea ever you know people always ask me
idea ever you know people always ask me
idea ever you know people always ask me how do you do this not if you have to do
how do you do this not if you have to do
how do you do this not if you have to do it we believed in the sport and the
it we believed in the sport and the
it we believed in the sport and the athletes and we believe that this could
athletes and we believe that this could
athletes and we believe that this could be a global franchise you know what
be a global franchise you know what
be a global franchise you know what happens when you get 37 million dollars
happens when you get 37 million dollars
happens when you get 37 million dollars in your fighter I don’t want to get
in your fighter I don’t want to get
in your fighter I don’t want to get punched in the face imagine if they did
punched in the face imagine if they did
punched in the face imagine if they did this and imagine if they did that this
this and imagine if they did that this
this and imagine if they did that this thing could be big fighting is the first
thing could be big fighting is the first
thing could be big fighting is the first one ever and it will be the last board
one ever and it will be the last board
one ever and it will be the last board ever we’ll be around till the day we die
ever we’ll be around till the day we die
ever we’ll be around till the day we die if you don’t think the UFC is exciting
if you don’t think the UFC is exciting
if you don’t think the UFC is exciting you got to be a lunatic okay I don’t
you got to be a lunatic okay I don’t
you got to be a lunatic okay I don’t know what you are you want to see people
know what you are you want to see people
know what you are you want to see people get beat with baseball bats anything
get beat with baseball bats anything
get beat with baseball bats anything that you do in life um you know when you
that you do in life um you know when you
that you do in life um you know when you become successful it has to do with
become successful it has to do with
become successful it has to do with timing I already know and have my mind
timing I already know and have my mind
timing I already know and have my mind set and you know I know that this is
set and you know I know that this is
set and you know I know that this is what my life’s gonna be like for the
what my life’s gonna be like for the
what my life’s gonna be like for the next two years any of you guys ever
next two years any of you guys ever
next two years any of you guys ever watched my video blogs to people great
watched my video blogs to people great
watched my video blogs to people great ah he’s an American businessman and
ah he’s an American businessman and
ah he’s an American businessman and entrepreneur he’s the president of the
entrepreneur he’s the president of the
entrepreneur he’s the president of the mixed martial arts organization Ultimate
mixed martial arts organization Ultimate
mixed martial arts organization Ultimate Fighting Championship or UFC in 2014
Fighting Championship or UFC in 2014
Fighting Championship or UFC in 2014 heads estimated net worth was 315
heads estimated net worth was 315
heads estimated net worth was 315 million dollars
million dollars
million dollars he’s Dana White and hear his top 10
he’s Dana White and hear his top 10
he’s Dana White and hear his top 10 goals for success if you look back six
goals for success if you look back six
goals for success if you look back six years ago money was growing on trees
years ago money was growing on trees
years ago money was growing on trees anybody could get alone you can pick up
anybody could get alone you can pick up
anybody could get alone you can pick up the phone and anybody could get a loan
the phone and anybody could get a loan
the phone and anybody could get a loan for anything business house cars it was
for anything business house cars it was
for anything business house cars it was easy to raise money so you know we go
easy to raise money so you know we go
easy to raise money so you know we go out there we make this thing work the
out there we make this thing work the
out there we make this thing work the first season of The Ultimate Fighter
first season of The Ultimate Fighter
first season of The Ultimate Fighter happens this thing’s skyrockets starts
happens this thing’s skyrockets starts
happens this thing’s skyrockets starts to take off so of course the fight
to take off so of course the fight
to take off so of course the fight business is a fun business to be in so
business is a fun business to be in so
business is a fun business to be in so everybody starts diving to this thing
everybody starts diving to this thing
everybody starts diving to this thing well it’s easy right just throw three
well it’s easy right just throw three
well it’s easy right just throw three letters together and buy a cage and put
letters together and buy a cage and put
letters together and buy a cage and put on fights anybody could do that so these
on fights anybody could do that so these
on fights anybody could do that so these guys go out and the biggest mistake that
guys go out and the biggest mistake that
guys go out and the biggest mistake that everybody makes when they try to compete
everybody makes when they try to compete
everybody makes when they try to compete with us is they try to compete with us
with us is they try to compete with us
with us is they try to compete with us first of all we didn’t come out
first of all we didn’t come out
first of all we didn’t come out yesterday and put together an
yesterday and put together an
yesterday and put together an organization and now we’re on Fox and
organization and now we’re on Fox and
organization and now we’re on Fox and now are on pay-per-view anything you do
now are on pay-per-view anything you do
now are on pay-per-view anything you do nothing nothing is nothing happens
nothing nothing is nothing happens
nothing nothing is nothing happens overnight man it’s it seems that way but
overnight man it’s it seems that way but
overnight man it’s it seems that way but it’s all hard work I have been on planes
it’s all hard work I have been on planes
it’s all hard work I have been on planes trains and automobiles for the last 13
trains and automobiles for the last 13
trains and automobiles for the last 13 years outselling the sport getting deals
years outselling the sport getting deals
years outselling the sport getting deals done getting door slammed on my face you
done getting door slammed on my face you
done getting door slammed on my face you name it it’s all
name it it’s all
name it it’s all and these guys come out and they just
and these guys come out and they just
and these guys come out and they just start throwing money around and start
start throwing money around and start
start throwing money around and start trying to be the UFC don’t try to be the
trying to be the UFC don’t try to be the
trying to be the UFC don’t try to be the UFC the first thing you have to do when
UFC the first thing you have to do when
UFC the first thing you have to do when you start a business is know exactly who
you start a business is know exactly who
you start a business is know exactly who you are and what is your game plan
you are and what is your game plan
you are and what is your game plan you know what are we going to do first
you know what are we going to do first
you know what are we going to do first first year is your is where you’re
first year is your is where you’re
first year is your is where you’re looking what are we going to do first
looking what are we going to do first
looking what are we going to do first year you make it through that first year
year you make it through that first year
year you make it through that first year and you’re still alive all right what’s
and you’re still alive all right what’s
and you’re still alive all right what’s our three year plan you get into your
our three year plan you get into your
our three year plan you get into your three year plan and that’s how you start
three year plan and that’s how you start
three year plan and that’s how you start to build your company the last thing on
to build your company the last thing on
to build your company the last thing on this is how stupid it is okay be like
this is how stupid it is okay be like
this is how stupid it is okay be like we’re all sitting around smile living
we’re all sitting around smile living
we’re all sitting around smile living room we’re all here we’re hanging out in
room we’re all here we’re hanging out in
room we’re all here we’re hanging out in my living room and we’re watching NASCAR
my living room and we’re watching NASCAR
my living room and we’re watching NASCAR okay holy look at all the people at
okay holy look at all the people at
okay holy look at all the people at NASCAR these guys must be making tons of
NASCAR these guys must be making tons of
NASCAR these guys must be making tons of money you know what we should do we
money you know what we should do we
money you know what we should do we should go get a couple of their drivers
should go get a couple of their drivers
should go get a couple of their drivers and let’s start our own race league and
and let’s start our own race league and
and let’s start our own race league and we’ll compete with NASCAR anybody want
we’ll compete with NASCAR anybody want
we’ll compete with NASCAR anybody want to jump in with me hell no you know it
to jump in with me hell no you know it
to jump in with me hell no you know it sounds like the stupidest idea ever but
sounds like the stupidest idea ever but
sounds like the stupidest idea ever but people think they can do it with the UFC
people think they can do it with the UFC
people think they can do it with the UFC UFC has been around for 20 years 20
UFC has been around for 20 years 20
UFC has been around for 20 years 20 years and this November will be 13 years
years and this November will be 13 years
years and this November will be 13 years for us and you think you’re going to
for us and you think you’re going to
for us and you think you’re going to just dive right in and start throwing
just dive right in and start throwing
just dive right in and start throwing money around you will go out of business
money around you will go out of business
money around you will go out of business so fast you know people always ask me
so fast you know people always ask me
so fast you know people always ask me how do you do this and if you have to do
how do you do this and if you have to do
how do you do this and if you have to do it I mean it’s when when you’re building
it I mean it’s when when you’re building
it I mean it’s when when you’re building a business like the UFC or any other
a business like the UFC or any other
a business like the UFC or any other business you know you have to you have
business you know you have to you have
business you know you have to you have to work and it never gets easier it’s
to work and it never gets easier it’s
to work and it never gets easier it’s funny because 13 years now and we’re 175
funny because 13 years now and we’re 175
funny because 13 years now and we’re 175 countries in 23 different languages and
countries in 23 different languages and
countries in 23 different languages and over a billion homes worldwide on
over a billion homes worldwide on
over a billion homes worldwide on television and and you think you know
television and and you think you know
television and and you think you know when you’re early on building it’s like
when you’re early on building it’s like
when you’re early on building it’s like when we get to this point you know I
when we get to this point you know I
when we get to this point you know I could probably see that you’re right
could probably see that you’re right
could probably see that you’re right exactly and it just gets harder and
exactly and it just gets harder and
exactly and it just gets harder and harder it doesn’t get easier it gets
harder it doesn’t get easier it gets
harder it doesn’t get easier it gets worse take money out of the equation
worse take money out of the equation
worse take money out of the equation Emma’s brother of billionaires two of
Emma’s brother of billionaires two of
Emma’s brother of billionaires two of the hardest-working guys that I’ve ever
the hardest-working guys that I’ve ever
the hardest-working guys that I’ve ever met in middle class billion we got into
met in middle class billion we got into
met in middle class billion we got into this thing because we’re very passionate
this thing because we’re very passionate
this thing because we’re very passionate about the sport we didn’t get into
about the sport we didn’t get into
about the sport we didn’t get into believing when we got into the sport
believing when we got into the sport
believing when we got into the sport these guys were people owe their peers
these guys were people owe their peers
these guys were people owe their peers we’re laughing at them you know said
we’re laughing at them you know said
we’re laughing at them you know said this was a stupidest investment they’d
this was a stupidest investment they’d
this was a stupidest investment they’d ever made they’re losing tons of money
ever made they’re losing tons of money
ever made they’re losing tons of money the hug the UFC was a joke and believe
the hug the UFC was a joke and believe
the hug the UFC was a joke and believe me we went through a lot of ridicule and
me we went through a lot of ridicule and
me we went through a lot of ridicule and ever
ever
ever thing else we first bought this thing
thing else we first bought this thing
thing else we first bought this thing and now that it’s turned around
and now that it’s turned around
and now that it’s turned around everybody thinks it’s the greatest thing
everybody thinks it’s the greatest thing
everybody thinks it’s the greatest thing in the world they wish they were part of
in the world they wish they were part of
in the world they wish they were part of it we didn’t buy this because we thought
it we didn’t buy this because we thought
it we didn’t buy this because we thought that it was going to be you know oh you
that it was going to be you know oh you
that it was going to be you know oh you were going to make billions of dollars
were going to make billions of dollars
were going to make billions of dollars that we believed in the sport and the
that we believed in the sport and the
that we believed in the sport and the athletes and we believed that this could
athletes and we believed that this could
athletes and we believed that this could be a global franchise that this thing
be a global franchise that this thing
be a global franchise that this thing could be built into what we’re building
could be built into what we’re building
could be built into what we’re building it into now and you know every day when
it into now and you know every day when
it into now and you know every day when we get up we know what the prize is we
we get up we know what the prize is we
we get up we know what the prize is we know what the goal is we want the UFC we
know what the goal is we want the UFC we
know what the goal is we want the UFC we want to put on an event everywhere in
want to put on an event everywhere in
want to put on an event everywhere in every city in every country all over
every city in every country all over
every city in every country all over this planet and make this the biggest
this planet and make this the biggest
this planet and make this the biggest sport it won’t be bigger than the NFL
sport it won’t be bigger than the NFL
sport it won’t be bigger than the NFL that’s a to be hard the thing that we do
that’s a to be hard the thing that we do
that’s a to be hard the thing that we do different than any other sport
different than any other sport
different than any other sport especially boxing when you think about
especially boxing when you think about
especially boxing when you think about boxing right they do the same thing and
boxing right they do the same thing and
boxing right they do the same thing and how many guys in here who’s boxing fans
how many guys in here who’s boxing fans
how many guys in here who’s boxing fans I am I’ll raise my hand ooh okay like
I am I’ll raise my hand ooh okay like
I am I’ll raise my hand ooh okay like five year and make but here’s the thing
five year and make but here’s the thing
five year and make but here’s the thing the boxing did and the question was
the boxing did and the question was
the boxing did and the question was asked earlier on the decline of boxing
asked earlier on the decline of boxing
asked earlier on the decline of boxing well what would happen was the fight
well what would happen was the fight
well what would happen was the fight would be coming it’s a week away and I’m
would be coming it’s a week away and I’m
would be coming it’s a week away and I’m so excited I can’t wait I’m watching
so excited I can’t wait I’m watching
so excited I can’t wait I’m watching everything I’m reading everything that
everything I’m reading everything that
everything I’m reading everything that leads up to the fight right it’s neither
leads up to the fight right it’s neither
leads up to the fight right it’s neither fight I got all my buddies over we
fight I got all my buddies over we
fight I got all my buddies over we bought all the beats and the beer we’re
bought all the beats and the beer we’re
bought all the beats and the beer we’re ready to roll and a fight never happens
ready to roll and a fight never happens
ready to roll and a fight never happens these guys run around for 12 rounds and
these guys run around for 12 rounds and
these guys run around for 12 rounds and the fight doesn’t happen do you know why
the fight doesn’t happen do you know why
the fight doesn’t happen do you know why do you know why this has happened and
do you know why this has happened and
do you know why this has happened and why boxing is dying because the sport
why boxing is dying because the sport
why boxing is dying because the sport has become so greedy nobody was ever
has become so greedy nobody was ever
has become so greedy nobody was ever thinking about the future of the sport
thinking about the future of the sport
thinking about the future of the sport it’s about how much money can we all put
it’s about how much money can we all put
it’s about how much money can we all put in our pocket right here right now
in our pocket right here right now
in our pocket right here right now who cares about tomorrow so essentially
who cares about tomorrow so essentially
who cares about tomorrow so essentially what you get at the end is you get to
what you get at the end is you get to
what you get at the end is you get to multimillionaires right who step into
multimillionaires right who step into
multimillionaires right who step into the ring and do everything they can to
the ring and do everything they can to
the ring and do everything they can to avoid a fight so they can win just
avoid a fight so they can win just
avoid a fight so they can win just barely win to get to the next
barely win to get to the next
barely win to get to the next multi-million dollar fight that we pay
multi-million dollar fight that we pay
multi-million dollar fight that we pay for it right and it just became
for it right and it just became
for it right and it just became ridiculous and it’s exactly what goes
ridiculous and it’s exactly what goes
ridiculous and it’s exactly what goes think about this think about every
think about this think about every
think about this think about every person in this room right now if I
person in this room right now if I
person in this room right now if I guaranteed you all 37 million dollars
guaranteed you all 37 million dollars
guaranteed you all 37 million dollars guaranteed the guarantee is 37 million
guaranteed the guarantee is 37 million
guaranteed the guarantee is 37 million dollars this year guess what you’re
dollars this year guess what you’re
dollars this year guess what you’re going to do not much
going to do not much
going to do not much not much are you gonna bust your ass
not much are you gonna bust your ass
not much are you gonna bust your ass every day your alarms gonna go off in
every day your alarms gonna go off in
every day your alarms gonna go off in the morning knowing I’m not gonna go to
the morning knowing I’m not gonna go to
the morning knowing I’m not gonna go to class hell do I want to go to class
class hell do I want to go to class
class hell do I want to go to class before I got 37 million dollars right
before I got 37 million dollars right
before I got 37 million dollars right who’s going to class if they got 37
who’s going to class if they got 37
who’s going to class if they got 37 million dollars nobody’s going to class
million dollars nobody’s going to class
million dollars nobody’s going to class you know what happens when you get 37
you know what happens when you get 37
you know what happens when you get 37 million dollars in your fighter I don’t
million dollars in your fighter I don’t
million dollars in your fighter I don’t want to get punched in the face I got 37
want to get punched in the face I got 37
want to get punched in the face I got 37 million dollars man not getting punched
million dollars man not getting punched
million dollars man not getting punched in the face is ridiculous we incentivize
in the face is ridiculous we incentivize
in the face is ridiculous we incentivize guys to fight you get a you get you get
guys to fight you get a you get you get
guys to fight you get a you get you get money to show and you get money to win
money to show and you get money to win
money to show and you get money to win and then you get money for the best
and then you get money for the best
and then you get money for the best fight of the night you get money for the
fight of the night you get money for the
fight of the night you get money for the best knockout money for the best
best knockout money for the best
best knockout money for the best submission you’re incentivized no
submission you’re incentivized no
submission you’re incentivized no different than any other business in the
different than any other business in the
different than any other business in the world show up at your job and have a
world show up at your job and have a
world show up at your job and have a half-assed day see how that goes
half-assed day see how that goes
half-assed day see how that goes now I’m not in the mood today see I see
now I’m not in the mood today see I see
now I’m not in the mood today see I see how that goes you have to be
how that goes you have to be
how that goes you have to be incentivized when somebody hires you
incentivized when somebody hires you
incentivized when somebody hires you when you guys leave this school and go
when you guys leave this school and go
when you guys leave this school and go to these other jobs you will cut out a
to these other jobs you will cut out a
to these other jobs you will cut out a deal where you’re working for some big
deal where you’re working for some big
deal where you’re working for some big company where you’ll have incentives and
company where you’ll have incentives and
company where you’ll have incentives and bonuses it’s the way the real world
bonuses it’s the way the real world
bonuses it’s the way the real world works
works
works boxing does not live in the real world
boxing does not live in the real world
boxing does not live in the real world anymore and that’s why it’s hurtin well
anymore and that’s why it’s hurtin well
anymore and that’s why it’s hurtin well the first time that uh I really got
the first time that uh I really got
the first time that uh I really got involved in UFC was everybody had seen
involved in UFC was everybody had seen
involved in UFC was everybody had seen UFC one
UFC one
UFC one you know I saw UFC one but when we got
you know I saw UFC one but when we got
you know I saw UFC one but when we got involved knows because we started taking
involved knows because we started taking
involved knows because we started taking jiu-jitsu and through jiu-jitsu we fell
jiu-jitsu and through jiu-jitsu we fell
jiu-jitsu and through jiu-jitsu we fell in love with the sport and then we
in love with the sport and then we
in love with the sport and then we started to meet some of the athletes
started to meet some of the athletes
started to meet some of the athletes when I say we I mean me and the Fertitta
when I say we I mean me and the Fertitta
when I say we I mean me and the Fertitta brothers and it was really you know
brothers and it was really you know
brothers and it was really you know learning about the sport and meeting the
learning about the sport and meeting the
learning about the sport and meeting the athletes that that completely got us
athletes that that completely got us
athletes that that completely got us literally addicted to the sport then
literally addicted to the sport then
literally addicted to the sport then when we went to our first ever UFC event
when we went to our first ever UFC event
when we went to our first ever UFC event it was a it was down in New Orleans at
it was a it was down in New Orleans at
it was a it was down in New Orleans at the Uni arena down there and literally
the Uni arena down there and literally
the Uni arena down there and literally me Franklin runs we’re sitting in the
me Franklin runs we’re sitting in the
me Franklin runs we’re sitting in the audience going holy imagine if they did
audience going holy imagine if they did
audience going holy imagine if they did this and imagine if they did that this
this and imagine if they did that this
this and imagine if they did that this thing could be big then once we bought
thing could be big then once we bought
thing could be big then once we bought it our goal was and always has been to
it our goal was and always has been to
it our goal was and always has been to make this a global sport the thing is
make this a global sport the thing is
make this a global sport the thing is with the guys like mike is as human
with the guys like mike is as human
with the guys like mike is as human beings we’re fast
beings we’re fast
beings we’re fast nated by who the toughest guys in the
nated by who the toughest guys in the
nated by who the toughest guys in the world are we are I you know I say this
world are we are I you know I say this
world are we are I you know I say this all the time if you think of if you
all the time if you think of if you
all the time if you think of if you think of all sports right and people in
think of all sports right and people in
think of all sports right and people in here are probably football fans baseball
here are probably football fans baseball
here are probably football fans baseball basketball whatever it is and take
basketball whatever it is and take
basketball whatever it is and take Jordan who’s probably arguably the most
Jordan who’s probably arguably the most
Jordan who’s probably arguably the most famous player of all times you know do
famous player of all times you know do
famous player of all times you know do people really know Jordan all over the
people really know Jordan all over the
people really know Jordan all over the world in every little country and every
world in every little country and every
world in every little country and every you know um you know Wayne Gretzky the
you know um you know Wayne Gretzky the
you know um you know Wayne Gretzky the list goes on and on it’s like right I’d
list goes on and on it’s like right I’d
list goes on and on it’s like right I’d like somebody anybody and maybe maybe
like somebody anybody and maybe maybe
like somebody anybody and maybe maybe this will be the first time it’ll ever
this will be the first time it’ll ever
this will be the first time it’ll ever happen to somebody in here tell me who
happen to somebody in here tell me who
happen to somebody in here tell me who the greatest cricket player on earth is
nobody yeah I didn’t think so
nobody yeah I didn’t think so how great would it be if he was here
how great would it be if he was here
how great would it be if he was here yeah I mean he just went and sold
yeah I mean he just went and sold
yeah I mean he just went and sold himself a million times but not one
himself a million times but not one
himself a million times but not one person has ever said I know the greatest
person has ever said I know the greatest
person has ever said I know the greatest cricket player is but my point is you
cricket player is but my point is you
cricket player is but my point is you walking anywhere in the world
walking anywhere in the world
walking anywhere in the world everybody knows Mike Tyson everybody
everybody knows Mike Tyson everybody
everybody knows Mike Tyson everybody knows Muhammad Ali Bruce Lee died in the
knows Muhammad Ali Bruce Lee died in the
knows Muhammad Ali Bruce Lee died in the early 70s does anybody in this room not
early 70s does anybody in this room not
early 70s does anybody in this room not know Bruce Lee is everybody knows who
know Bruce Lee is everybody knows who
know Bruce Lee is everybody knows who personally is he died in the 70s not
personally is he died in the 70s not
personally is he died in the 70s not late they promoted him that way anyway
late they promoted him that way anyway
late they promoted him that way anyway promoted them as human beings were
promoted them as human beings were
promoted them as human beings were fascinated by who the toughest guy in
fascinated by who the toughest guy in
fascinated by who the toughest guy in the world is it just it’s always been
the world is it just it’s always been
the world is it just it’s always been that way
that way
that way from the days of the Roman gladiators
from the days of the Roman gladiators
from the days of the Roman gladiators you know I always have this thing where
you know I always have this thing where
you know I always have this thing where I sagging through all kinds of stats and
I sagging through all kinds of stats and
I sagging through all kinds of stats and you about the UFC that’s true
you about the UFC that’s true
you about the UFC that’s true and all these things but here’s
and all these things but here’s
and all these things but here’s something that I don’t know if this is
something that I don’t know if this is
something that I don’t know if this is true but it’s what I truly believe and
true but it’s what I truly believe and
true but it’s what I truly believe and it’s what we built this company on I
it’s what we built this company on I
it’s what we built this company on I believe that before a man threw a ball
believe that before a man threw a ball
believe that before a man threw a ball through a circle before a man hit a ball
through a circle before a man hit a ball
through a circle before a man hit a ball with a stick two men were put on this
with a stick two men were put on this
with a stick two men were put on this earth somebody threw a punch and whoever
earth somebody threw a punch and whoever
earth somebody threw a punch and whoever was standing around ran over and watched
was standing around ran over and watched
was standing around ran over and watched fighting is the first wort ever and it
fighting is the first wort ever and it
fighting is the first wort ever and it will be the last board ever it will be
will be the last board ever it will be
will be the last board ever it will be around till the day we die till the till
around till the day we die till the till
around till the day we die till the till the earth no longer exists fighting will
the earth no longer exists fighting will
the earth no longer exists fighting will always be here if you don’t think the
always be here if you don’t think the
always be here if you don’t think the UFC is exciting you got to be a lunatic
UFC is exciting you got to be a lunatic
UFC is exciting you got to be a lunatic okay I don’t know what you are you want
okay I don’t know what you are you want
okay I don’t know what you are you want to see people get beat with baseball
to see people get beat with baseball
to see people get beat with baseball bats tonight I mean first of all that
bats tonight I mean first of all that
bats tonight I mean first of all that that generation of people that think
that generation of people that think
that generation of people that think that that you know oh I want the
that that you know oh I want the
that that you know oh I want the no-holds-barred no rules it’s that big
no-holds-barred no rules it’s that big
no-holds-barred no rules it’s that big this many people want to see a freak
this many people want to see a freak
this many people want to see a freak show this many people want to see a real
show this many people want to see a real
show this many people want to see a real sport huge difference
sport huge difference
sport huge difference the market the market of people that are
the market the market of people that are
the market the market of people that are like valet to toe and we want to hold
like valet to toe and we want to hold
like valet to toe and we want to hold all the no rules and all that stuff and
all the no rules and all that stuff and
all the no rules and all that stuff and I got to be honest with you the old hold
I got to be honest with you the old hold
I got to be honest with you the old hold no rules it wasn’t very exciting you
no rules it wasn’t very exciting you
no rules it wasn’t very exciting you know what I mean it really wasn’t um and
know what I mean it really wasn’t um and
know what I mean it really wasn’t um and what we try to do is we keep trying to
what we try to do is we keep trying to
what we try to do is we keep trying to push the sport to be more and more so
push the sport to be more and more so
push the sport to be more and more so you have to understand what my job is
you have to understand what my job is
you have to understand what my job is what my job is in this day and age how
what my job is in this day and age how
what my job is in this day and age how old are you
old are you
old are you you’re 27 I’m 43 okay when I grew up
you’re 27 I’m 43 okay when I grew up
you’re 27 I’m 43 okay when I grew up there was channel 3 channel 5 channel 8
there was channel 3 channel 5 channel 8
there was channel 3 channel 5 channel 8 and channel 13 okay if you called me I
and channel 13 okay if you called me I
and channel 13 okay if you called me I had to be home to answer the phone
had to be home to answer the phone
had to be home to answer the phone because we didn’t have answering
because we didn’t have answering
because we didn’t have answering machines any of that stuff right so this
machines any of that stuff right so this
machines any of that stuff right so this day and age if you want to see some
day and age if you want to see some
day and age if you want to see some crazy go on YouTube type in any crazy
crazy go on YouTube type in any crazy
crazy go on YouTube type in any crazy you want and 50 other crazy will come up
you want and 50 other crazy will come up
you want and 50 other crazy will come up on the other side that you can watch for
on the other side that you can watch for
on the other side that you can watch for three days right you go to the movies
three days right you go to the movies
three days right you go to the movies you can go here you can do this that you
you can go here you can do this that you
you can go here you can do this that you can do there’s a tons of things you can
can do there’s a tons of things you can
can do there’s a tons of things you can do I have to convince you to stay home
do I have to convince you to stay home
do I have to convince you to stay home on Saturday now only stay home on
on Saturday now only stay home on
on Saturday now only stay home on Saturday when you’ve been busting your
Saturday when you’ve been busting your
Saturday when you’ve been busting your ass at school all week working all the
ass at school all week working all the
ass at school all week working all the other things you got to do you probably
other things you got to do you probably
other things you got to do you probably want to go out and you know meet some
want to go out and you know meet some
want to go out and you know meet some girls or take your girl out to dinner or
girls or take your girl out to dinner or
girls or take your girl out to dinner or go to a movie I compete with all these
go to a movie I compete with all these
go to a movie I compete with all these things
things
things basketballs on footballs on you know
basketballs on footballs on you know
basketballs on footballs on you know what I mean all this other stuff that
what I mean all this other stuff that
what I mean all this other stuff that goes on I have to convince you to stay
goes on I have to convince you to stay
goes on I have to convince you to stay home on Saturday and pay fifty five
home on Saturday and pay fifty five
home on Saturday and pay fifty five dollars to watch my event that’s what I
dollars to watch my event that’s what I
dollars to watch my event that’s what I have to do that’s that’s my job in this
have to do that’s that’s my job in this
have to do that’s that’s my job in this business and when you stay home get all
business and when you stay home get all
business and when you stay home get all your buddies together and you sit around
your buddies together and you sit around
your buddies together and you sit around and you buy my fight for fifty five
and you buy my fight for fifty five
and you buy my fight for fifty five dollars
dollars
dollars you better be entertained because if
you better be entertained because if
you better be entertained because if you’re not or how hard it’s going to be
you’re not or how hard it’s going to be
you’re not or how hard it’s going to be for me to get you the next time I have
for me to get you the next time I have
for me to get you the next time I have an event it’s not going to be easy but
an event it’s not going to be easy but
an event it’s not going to be easy but that is what I do for a living I put
that is what I do for a living I put
that is what I do for a living I put together fights that are compelling
together fights that are compelling
together fights that are compelling enough to make you stay home on a
enough to make you stay home on a
enough to make you stay home on a Saturday night pay fifty five dollars
Saturday night pay fifty five dollars
Saturday night pay fifty five dollars for anything that you do in life you
for anything that you do in life you
for anything that you do in life you know when you become successful it has
know when you become successful it has
know when you become successful it has to do with timing with a lot of
to do with timing with a lot of
to do with timing with a lot of different things you know the timing of
different things you know the timing of
different things you know the timing of me coming back to Las Vegas the timing
me coming back to Las Vegas the timing
me coming back to Las Vegas the timing of
of
of me and Lorenzo bumping into each other
me and Lorenzo bumping into each other
me and Lorenzo bumping into each other when we did the timing of boxing on a
when we did the timing of boxing on a
when we did the timing of boxing on a downslide you know everything in life
downslide you know everything in life
downslide you know everything in life has to do with timing absolutely for
has to do with timing absolutely for
has to do with timing absolutely for instance I will film it’s coming up I’m
instance I will film it’s coming up I’m
instance I will film it’s coming up I’m going to film The Ultimate Fighter on
going to film The Ultimate Fighter on
going to film The Ultimate Fighter on Friday I will jump on the plane as soon
Friday I will jump on the plane as soon
Friday I will jump on the plane as soon as that flights over fly to sweden I
as that flights over fly to sweden I
as that flights over fly to sweden I will land in Sweden at 6:30 at night the
will land in Sweden at 6:30 at night the
will land in Sweden at 6:30 at night the fight starts at 6:30 I’ll go straight to
fight starts at 6:30 I’ll go straight to
fight starts at 6:30 I’ll go straight to the arena right we’ll do the fights that
the arena right we’ll do the fights that
the arena right we’ll do the fights that night I’ll jump back on the plane
night I’ll jump back on the plane
night I’ll jump back on the plane fly back to the United States go to
fly back to the United States go to
fly back to the United States go to Atlanta right we’ll do our fight in
Atlanta right we’ll do our fight in
Atlanta right we’ll do our fight in Atlanta then from Atlanta I’ll fly
Atlanta then from Atlanta I’ll fly
Atlanta then from Atlanta I’ll fly straight down to Brazil for a press
straight down to Brazil for a press
straight down to Brazil for a press conference in Brazil and then back to
conference in Brazil and then back to
conference in Brazil and then back to Las Vegas the Ultimate Fighter on Friday
Las Vegas the Ultimate Fighter on Friday
Las Vegas the Ultimate Fighter on Friday how is it possible how is it on your
how is it possible how is it on your
how is it possible how is it on your health how is it with family you know
health how is it with family you know
health how is it with family you know you have a wife and kids how it’s a
you have a wife and kids how it’s a
you have a wife and kids how it’s a doable you just got to do it I mean it’s
doable you just got to do it I mean it’s
doable you just got to do it I mean it’s just it you have to do it there’s no
just it you have to do it there’s no
just it you have to do it there’s no circle I mean who’s going to do it if I
circle I mean who’s going to do it if I
circle I mean who’s going to do it if I don’t it has to be done
don’t it has to be done
don’t it has to be done and you know I do a pretty good job of
and you know I do a pretty good job of
and you know I do a pretty good job of balancing and uh you know I make it
balancing and uh you know I make it
balancing and uh you know I make it happen to make it work people say it
happen to make it work people say it
happen to make it work people say it can’t be done you watch it’s already uh
can’t be done you watch it’s already uh
can’t be done you watch it’s already uh what month is it March yeah it’s March
what month is it March yeah it’s March
what month is it March yeah it’s March all right going on April yeah
all right going on April yeah
all right going on April yeah and I’ve already done what I’ve done
and I’ve already done what I’ve done
and I’ve already done what I’ve done since since January you continue like
since since January you continue like
since since January you continue like that for the rest of the year
that for the rest of the year
that for the rest of the year next two years it’s gonna be like that
next two years it’s gonna be like that
next two years it’s gonna be like that for the next two years for me I already
for the next two years for me I already
for the next two years for me I already know and have my mind set and you know I
know and have my mind set and you know I
know and have my mind set and you know I know that this is what my life’s gonna
know that this is what my life’s gonna
know that this is what my life’s gonna be like for the next two years till I
be like for the next two years till I
be like for the next two years till I get this thing dialed in any of you guys
get this thing dialed in any of you guys
get this thing dialed in any of you guys ever watched my video blogs to people
ever watched my video blogs to people
ever watched my video blogs to people great ah so I do these video blogs
great ah so I do these video blogs
great ah so I do these video blogs leading up to a fight you know and these
leading up to a fight you know and these
leading up to a fight you know and these things have had anywhere from two
things have had anywhere from two
things have had anywhere from two hundred fifty thousand viewers to a
hundred fifty thousand viewers to a
hundred fifty thousand viewers to a million and fuel TV you know we got on
million and fuel TV you know we got on
million and fuel TV you know we got on FUEL TV with Fox Fuel TV when they and
FUEL TV with Fox Fuel TV when they and
FUEL TV with Fox Fuel TV when they and all the extreme athletes hate me like I
all the extreme athletes hate me like I
all the extreme athletes hate me like I just all the hate mail is getting from
just all the hate mail is getting from
just all the hate mail is getting from these extreme athletes like I killed
these extreme athletes like I killed
these extreme athletes like I killed them on FUEL TV but they were pulling
them on FUEL TV but they were pulling
them on FUEL TV but they were pulling hashtags for ratings you know what a
hashtags for ratings you know what a
hashtags for ratings you know what a hashtag means means so fuel people were
hashtag means means so fuel people were
hashtag means means so fuel people were watching
watching
watching they can’t even rate it and a good a
they can’t even rate it and a good a
they can’t even rate it and a good a good night for them was
good night for them was
good night for them was 7,000 viewers when they had
7,000 viewers when they had
7,000 viewers when they had skateboarding and surfing and things
skateboarding and surfing and things
skateboarding and surfing and things like that on and we we broke every
like that on and we we broke every
like that on and we we broke every record but my point was on YouTube my
record but my point was on YouTube my
record but my point was on YouTube my videos pull better ratings than then
videos pull better ratings than then
videos pull better ratings than then television shows do on networks you know
television shows do on networks you know
television shows do on networks you know what I mean so that’s the power of the
what I mean so that’s the power of the
what I mean so that’s the power of the future and that’s the power of content
future and that’s the power of content
future and that’s the power of content at what when I told you that I only had
at what when I told you that I only had
at what when I told you that I only had channel 3 channel 5 channel 8 channel 13
channel 3 channel 5 channel 8 channel 13
channel 3 channel 5 channel 8 channel 13 then cable came and there were there
then cable came and there were there
then cable came and there were there were all these channels on cable and
were all these channels on cable and
were all these channels on cable and then satellite came there’s all these
then satellite came there’s all these
then satellite came there’s all these channels on satellite
channels on satellite
channels on satellite well imagine what’s going to happen when
well imagine what’s going to happen when
well imagine what’s going to happen when things really do go internet and there’s
things really do go internet and there’s
things really do go internet and there’s 2530 YouTube’s and there’s actual
2530 YouTube’s and there’s actual
2530 YouTube’s and there’s actual programming and it’s it’s it’s it’s very
programming and it’s it’s it’s it’s very
programming and it’s it’s it’s it’s very interesting but what you said is is the
interesting but what you said is is the
interesting but what you said is is the truth
truth
truth content is king and owning content and
content is king and owning content and
content is king and owning content and having content it’s always been you know
having content it’s always been you know
having content it’s always been you know the way to go
thank you so much for watching we made
thank you so much for watching we made this video because James Baker access to
this video because James Baker access to
this video because James Baker access to if you have any famous entrepreneurs
if you have any famous entrepreneurs
if you have any famous entrepreneurs that you want us to profile next please
that you want us to profile next please
that you want us to profile next please leave it below I’d also love to know
leave it below I’d also love to know
leave it below I’d also love to know which of Dana White’s top ten rules
which of Dana White’s top ten rules
which of Dana White’s top ten rules meant the most to you leave in the
meant the most to you leave in the
meant the most to you leave in the comments below we’ll join the discussion
comments below we’ll join the discussion
comments below we’ll join the discussion thank you so much for watching we need
thank you so much for watching we need
thank you so much for watching we need to believe and we’ll see you soon
if I was in the money I’d still be
if I was in the money I’d still be standing in the lobby of the Boston
standing in the lobby of the Boston
standing in the lobby of the Boston Harbor Hotel because there is no
Harbor Hotel because there is no
Harbor Hotel because there is no guarantee in your future and getting
guarantee in your future and getting
guarantee in your future and getting into the fight business you know I I had
into the fight business you know I I had
into the fight business you know I I had a good job I was making tips like I said
a good job I was making tips like I said
a good job I was making tips like I said you had you can get a 401k there you
you had you can get a 401k there you
you had you can get a 401k there you have great benefits if it was about
have great benefits if it was about
have great benefits if it was about money I’d still be standing in the lobby
money I’d still be standing in the lobby
money I’d still be standing in the lobby it was about doing something you love to
it was about doing something you love to
it was about doing something you love to do how many people are sitting in their
do how many people are sitting in their
do how many people are sitting in their car right now or in their house or at
car right now or in their house or at
car right now or in their house or at work or wherever they are and hate
work or wherever they are and hate
work or wherever they are and hate literally hate what they do for a living
literally hate what they do for a living
literally hate what they do for a living that’s why that’s what was that guy but
that’s why that’s what was that guy but
that’s why that’s what was that guy but I had the balls to get up and walk out
I had the balls to get up and walk out
I had the balls to get up and walk out and go for it
”
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