you have to have a unique value proposition for your business a unique
proposition for your business a unique
proposition for your business a unique angle that makes you different that
angle that makes you different that
angle that makes you different that makes people want to pay attention to
makes people want to pay attention to
makes people want to pay attention to you otherwise you’re going to fail hi
you otherwise you’re going to fail hi
you otherwise you’re going to fail hi I’m Evan Carmichael your friend in all
I’m Evan Carmichael your friend in all
I’m Evan Carmichael your friend in all things entrepreneurship and today i’m
things entrepreneurship and today i’m
things entrepreneurship and today i’m answering a question from one of my
answering a question from one of my
answering a question from one of my youtube viewers joseph who wrote in
youtube viewers joseph who wrote in
youtube viewers joseph who wrote in saying he wants to start a credit card
saying he wants to start a credit card
saying he wants to start a credit card processing company to help small and
processing company to help small and
processing company to help small and medium-sized companies do you have any
medium-sized companies do you have any
medium-sized companies do you have any tips Congrats shows have want to start
tips Congrats shows have want to start
tips Congrats shows have want to start this business it’s awesome but you got
this business it’s awesome but you got
this business it’s awesome but you got to tell me more you have to have
to tell me more you have to have
to tell me more you have to have something to help you stand out because
something to help you stand out because
something to help you stand out because the logical question is so what there’s
the logical question is so what there’s
the logical question is so what there’s tons of these guys you’re going up
tons of these guys you’re going up
tons of these guys you’re going up against huge competition what makes you
against huge competition what makes you
against huge competition what makes you different and you might even already
different and you might even already
different and you might even already know and if you know you got to explain
know and if you know you got to explain
know and if you know you got to explain that in all your materials if you’re
that in all your materials if you’re
that in all your materials if you’re writing the question to me or if you’re
writing the question to me or if you’re
writing the question to me or if you’re creating a website whatever it is you
creating a website whatever it is you
creating a website whatever it is you got to write down how you’re different
got to write down how you’re different
got to write down how you’re different you’re going to get lost otherwise
you’re going to get lost otherwise
you’re going to get lost otherwise you’re going up against big companies
you’re going up against big companies
you’re going up against big companies with big dollars and you’re not going
with big dollars and you’re not going
with big dollars and you’re not going able to get through you’re not going to
able to get through you’re not going to
able to get through you’re not going to get your message heard amongst all the
get your message heard amongst all the
get your message heard amongst all the noise so how do you come up with your
noise so how do you come up with your
noise so how do you come up with your unique value proposition maybe it’s a
unique value proposition maybe it’s a
unique value proposition maybe it’s a specific industry you know maybe you’re
specific industry you know maybe you’re
specific industry you know maybe you’re going to help restaurants and you have
going to help restaurants and you have
going to help restaurants and you have knowledge about restaurants the other
knowledge about restaurants the other
knowledge about restaurants the other companies don’t then you can go in and
companies don’t then you can go in and
companies don’t then you can go in and really help those companies out and
really help those companies out and
really help those companies out and you’re known as the restaurant guy or
you’re known as the restaurant guy or
you’re known as the restaurant guy or maybe you have some extra features that
maybe you have some extra features that
maybe you have some extra features that no other company has you got to find a
no other company has you got to find a
no other company has you got to find a way to stand out and it can’t be on
way to stand out and it can’t be on
way to stand out and it can’t be on price it was just on price alone it’s a
price it was just on price alone it’s a
price it was just on price alone it’s a race to the bottom and it’s going to be
race to the bottom and it’s going to be
race to the bottom and it’s going to be really hard to build a successful
really hard to build a successful
really hard to build a successful business you want to have something
business you want to have something
business you want to have something unique and special about you that you
unique and special about you that you
unique and special about you that you can justify charging not only market
can justify charging not only market
can justify charging not only market rates but even a premium why would
rates but even a premium why would
rates but even a premium why would people pay more to work with you than
people pay more to work with you than
people pay more to work with you than somebody else that’s the question to ask
somebody else that’s the question to ask
somebody else that’s the question to ask if you can figure that out you are on to
if you can figure that out you are on to
if you can figure that out you are on to a pot of gold here’s a quick example
a pot of gold here’s a quick example
a pot of gold here’s a quick example something that I do I work with brands I
something that I do I work with brands I
something that I do I work with brands I work with companies who are trying to
work with companies who are trying to
work with companies who are trying to reach the entrepreneur community and
reach the entrepreneur community and
reach the entrepreneur community and understand them because a lot of brands
understand them because a lot of brands
understand them because a lot of brands have no idea
have no idea
have no idea how to reach entrepreneurs and I’ll
how to reach entrepreneurs and I’ll
how to reach entrepreneurs and I’ll charge a premium for that service if
charge a premium for that service if
charge a premium for that service if they want me to write a blog post for
they want me to write a blog post for
they want me to write a blog post for their website I’m trying to I’m
their website I’m trying to I’m
their website I’m trying to I’m twenty-five hundred dollars we’re
twenty-five hundred dollars we’re
twenty-five hundred dollars we’re otherwise you can get somebody for 100
otherwise you can get somebody for 100
otherwise you can get somebody for 100 bucks or he’ll do it for free I’m way
bucks or he’ll do it for free I’m way
bucks or he’ll do it for free I’m way above market rate but they do it because
above market rate but they do it because
above market rate but they do it because I understand the entrepreneur community
I understand the entrepreneur community
I understand the entrepreneur community and I have a network of my own
and I have a network of my own
and I have a network of my own entrepreneurs that’s what I’m known as
entrepreneurs that’s what I’m known as
entrepreneurs that’s what I’m known as I’m built up that reputation and I love
I’m built up that reputation and I love
I’m built up that reputation and I love doing it you got to find your own thing
doing it you got to find your own thing
doing it you got to find your own thing why would people pay more to work with
why would people pay more to work with
why would people pay more to work with you than somebody else that’s your
you than somebody else that’s your
you than somebody else that’s your unique value proposition you got to
unique value proposition you got to
unique value proposition you got to figure out and if you can again you’re
figure out and if you can again you’re
figure out and if you can again you’re on your way to pot of gold and having a
on your way to pot of gold and having a
on your way to pot of gold and having a lot of fun too hopefully that helps for
lot of fun too hopefully that helps for
lot of fun too hopefully that helps for those of you guys watching if you liked
those of you guys watching if you liked
those of you guys watching if you liked the video please give it a thumbs up and
the video please give it a thumbs up and
the video please give it a thumbs up and also love to hear what you have to think
also love to hear what you have to think
also love to hear what you have to think if you have a comment leave it
if you have a comment leave it
if you have a comment leave it underneath the video I always read those
underneath the video I always read those
underneath the video I always read those and i always respond so thank you and
and i always respond so thank you and
and i always respond so thank you and I’ll see you soon
”
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