how to be a great communicator great communicators are people who can take
communicators are people who can take
communicators are people who can take complex big important topics and distill
complex big important topics and distill
complex big important topics and distill it down into simple easy to understand
it down into simple easy to understand
it down into simple easy to understand ideas that people can grasp that’s the
ideas that people can grasp that’s the
ideas that people can grasp that’s the big difference I get to many
big difference I get to many
big difference I get to many entrepreneurs who come in there write to
entrepreneurs who come in there write to
entrepreneurs who come in there write to me and they say let me tell you my story
me and they say let me tell you my story
me and they say let me tell you my story and this is pages and pages and pages on
and this is pages and pages and pages on
and this is pages and pages and pages on email their story I don’t have the time
email their story I don’t have the time
email their story I don’t have the time to read that people don’t have the time
to read that people don’t have the time
to read that people don’t have the time to sit down and read all this stuff you
to sit down and read all this stuff you
to sit down and read all this stuff you have to be able to quickly tell your
have to be able to quickly tell your
have to be able to quickly tell your story explain your company through
story explain your company through
story explain your company through sentences that are short and that are
sentences that are short and that are
sentences that are short and that are easy to understand this is your role as
easy to understand this is your role as
easy to understand this is your role as an entrepreneur you have to be a great
an entrepreneur you have to be a great
an entrepreneur you have to be a great communicator if you want people to come
communicator if you want people to come
communicator if you want people to come on board and believe in what you’re
on board and believe in what you’re
on board and believe in what you’re doing you know I’m not perfect when I
doing you know I’m not perfect when I
doing you know I’m not perfect when I when I started I was I was terrible I
when I started I was I was terrible I
when I started I was I was terrible I was the worst at this I had a biotech
was the worst at this I had a biotech
was the worst at this I had a biotech software company and was out there
software company and was out there
software company and was out there trying to get partnerships and and and
trying to get partnerships and and and
trying to get partnerships and and and we’re thinking about raising money and
we’re thinking about raising money and
we’re thinking about raising money and we didn’t have a lot of success with our
we didn’t have a lot of success with our
we didn’t have a lot of success with our elevator pitch you know we walk in and
elevator pitch you know we walk in and
elevator pitch you know we walk in and people wouldn’t get quite what we did
people wouldn’t get quite what we did
people wouldn’t get quite what we did and we had to explain it and we just
and we had to explain it and we just
and we had to explain it and we just thought you know if we had somebody just
thought you know if we had somebody just
thought you know if we had somebody just to sit down with us for an hour we could
to sit down with us for an hour we could
to sit down with us for an hour we could explain everything we really believed
explain everything we really believed
explain everything we really believed that we had a great idea that it would
that we had a great idea that it would
that we had a great idea that it would help change the world that it was a
help change the world that it was a
help change the world that it was a great way to make a lot of money for
great way to make a lot of money for
great way to make a lot of money for whoever was involved we really believed
whoever was involved we really believed
whoever was involved we really believed in our product this was just some easy
in our product this was just some easy
in our product this was just some easy quick way to make money this was a great
quick way to make money this was a great
quick way to make money this was a great idea and we felt like if somebody could
idea and we felt like if somebody could
idea and we felt like if somebody could sit down with us for an hour we can go
sit down with us for an hour we can go
sit down with us for an hour we can go through everything and they would
through everything and they would
through everything and they would understand and they’d see how they can
understand and they’d see how they can
understand and they’d see how they can make a lot of money see how they could
make a lot of money see how they could
make a lot of money see how they could have a big impact with us the problem is
have a big impact with us the problem is
have a big impact with us the problem is people won’t give you that time not up
people won’t give you that time not up
people won’t give you that time not up front
front
front they won’t commit to that what you have
they won’t commit to that what you have
they won’t commit to that what you have to do is quickly explain to them make
to do is quickly explain to them make
to do is quickly explain to them make them feel something in a couple of
them feel something in a couple of
them feel something in a couple of sentences and then from there they’re
sentences and then from there they’re
sentences and then from there they’re going to ask questions and you may still
going to ask questions and you may still
going to ask questions and you may still end up spending the arrow with them but
end up spending the arrow with them but
end up spending the arrow with them but it’s from them being curious and wanting
it’s from them being curious and wanting
it’s from them being curious and wanting to learn more and asking questions
to learn more and asking questions
to learn more and asking questions instead of you taking an hour to explain
instead of you taking an hour to explain
instead of you taking an hour to explain your story
your story
your story that’s a big difference you look at
that’s a big difference you look at
that’s a big difference you look at Martin Luther King let the Equal Rights
Martin Luther King let the Equal Rights
Martin Luther King let the Equal Rights Movement
Movement
Movement he had a message that you could quickly
he had a message that you could quickly
he had a message that you could quickly and easily understand black people and
and easily understand black people and
and easily understand black people and white people should have equal rights
white people should have equal rights
white people should have equal rights easy to understand how do you go about
easy to understand how do you go about
easy to understand how do you go about doing that how you go about impacting
doing that how you go about impacting
doing that how you go about impacting and making change that’s complex you
and making change that’s complex you
and making change that’s complex you have to change a lot of laws you have to
have to change a lot of laws you have to
have to change a lot of laws you have to do something nationwide you got to do
do something nationwide you got to do
do something nationwide you got to do something on an individual state level
something on an individual state level
something on an individual state level there’s there was so much that had to
there’s there was so much that had to
there’s there was so much that had to happen to make that change happen and if
happen to make that change happen and if
happen to make that change happen and if he stood up and said this is really
he stood up and said this is really
he stood up and said this is really complex guys you know what I need an
complex guys you know what I need an
complex guys you know what I need an hour to sit down and talk to you about
hour to sit down and talk to you about
hour to sit down and talk to you about it nobody would listen instead he stood
it nobody would listen instead he stood
it nobody would listen instead he stood up with a powerful message that was easy
up with a powerful message that was easy
up with a powerful message that was easy to understand and from there he could
to understand and from there he could
to understand and from there he could explain it and people could asking
explain it and people could asking
explain it and people could asking questions you could drill down but you
questions you could drill down but you
questions you could drill down but you have an engaged audience and that’s the
have an engaged audience and that’s the
have an engaged audience and that’s the power when you are a great communicator
power when you are a great communicator
power when you are a great communicator for your business you need to have the
for your business you need to have the
for your business you need to have the same thing you need to have one sentence
same thing you need to have one sentence
same thing you need to have one sentence that quickly explains what you do and
that quickly explains what you do and
that quickly explains what you do and makes me feel something makes me curious
makes me feel something makes me curious
makes me feel something makes me curious makes me want to ask you more question
makes me want to ask you more question
makes me want to ask you more question and I might spend an hour with you but
and I might spend an hour with you but
and I might spend an hour with you but it starts off because you’ve given me
it starts off because you’ve given me
it starts off because you’ve given me something that I am excited by I feel
something that I am excited by I feel
something that I am excited by I feel something and I’m curious to learn more
something and I’m curious to learn more
something and I’m curious to learn more that’s how you be a great communicator
that’s how you be a great communicator
that’s how you be a great communicator you take these complex big problems and
you take these complex big problems and
you take these complex big problems and distill it down into one or two
distill it down into one or two
distill it down into one or two sentences that people can understand and
sentences that people can understand and
sentences that people can understand and it cures to learn more about believe
it cures to learn more about believe
it cures to learn more about believe those are watching and like the video
those are watching and like the video
those are watching and like the video please give it a thumbs up leave a
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more videos like this thank you so much
more videos like this thank you so much and I’ll see you soon
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and I’ll see you soon you
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