all right hello everyone and welcome to another YouTube hang out I’m super
another YouTube hang out I’m super
another YouTube hang out I’m super excited today to be talking to you about
excited today to be talking to you about
excited today to be talking to you about how to come up with that big idea to
how to come up with that big idea to
how to come up with that big idea to launch your business and I’m also really
launch your business and I’m also really
launch your business and I’m also really excited to have a special guest with me
excited to have a special guest with me
excited to have a special guest with me today Steven Kelley is the CEO of sage
today Steven Kelley is the CEO of sage
today Steven Kelley is the CEO of sage and they have the accounting software
and they have the accounting software
and they have the accounting software company and they’ve got you know over
company and they’ve got you know over
company and they’ve got you know over 10,000 employees and you may know them
10,000 employees and you may know them
10,000 employees and you may know them and use them in your business why i love
and use them in your business why i love
and use them in your business why i love steven is this guy and welcome to
steven is this guy and welcome to
steven is this guy and welcome to another yo kinda amazing super expose
another yo kinda amazing super expose
another yo kinda amazing super expose Etta Stephen Stephen cares about
Etta Stephen Stephen cares about
Etta Stephen Stephen cares about entrepreneurs this guy actually cares
entrepreneurs this guy actually cares
entrepreneurs this guy actually cares about entrepreneurs where I’ve met with
about entrepreneurs where I’ve met with
about entrepreneurs where I’ve met with a ton of CEOs who sell the entrepreneurs
a ton of CEOs who sell the entrepreneurs
a ton of CEOs who sell the entrepreneurs and it just kind of pay lip service
and it just kind of pay lip service
and it just kind of pay lip service because if our customers but this guy
because if our customers but this guy
because if our customers but this guy actually has a passion to help small
actually has a passion to help small
actually has a passion to help small business owners out and I wanted to have
business owners out and I wanted to have
business owners out and I wanted to have them on today for this hangout so Steven
them on today for this hangout so Steven
them on today for this hangout so Steven welcome aboard great to be here Evan
welcome aboard great to be here Evan
welcome aboard great to be here Evan you’re right I’ve got a passion around
you’re right I’ve got a passion around
you’re right I’ve got a passion around small and medium businesses these guys
small and medium businesses these guys
small and medium businesses these guys on knows you and I know you guys out
on knows you and I know you guys out
on knows you and I know you guys out there the risk takers you that the
there the risk takers you that the
there the risk takers you that the heroes of your kind so we love you love
heroes of your kind so we love you love
heroes of your kind so we love you love it now we have a lot of people already
it now we have a lot of people already
it now we have a lot of people already asking questions we’re talking about how
asking questions we’re talking about how
asking questions we’re talking about how to get started how to cope with that big
to get started how to cope with that big
to get started how to cope with that big idea so I’m curious if you have any
idea so I’m curious if you have any
idea so I’m curious if you have any general advice off the top what do you
general advice off the top what do you
general advice off the top what do you recommend in terms of coming up with
recommend in terms of coming up with
recommend in terms of coming up with that big idea for your new business yeah
that big idea for your new business yeah
that big idea for your new business yeah I think um it’s kind of like the essence
I think um it’s kind of like the essence
I think um it’s kind of like the essence of life is you know follow your dreams
of life is you know follow your dreams
of life is you know follow your dreams do you love so if you’re passionate
do you love so if you’re passionate
do you love so if you’re passionate about cycling and your passion about
about cycling and your passion about
about cycling and your passion about service you know what I ran a small
service you know what I ran a small
service you know what I ran a small business myself and I was absolutely
business myself and I was absolutely
business myself and I was absolutely loved fixing really complicated problems
loved fixing really complicated problems
loved fixing really complicated problems around customer service so I work for a
around customer service so I work for a
around customer service so I work for a start-up out of California back in 97
start-up out of California back in 97
start-up out of California back in 97 and that’s what we did and we try to
and that’s what we did and we try to
and that’s what we did and we try to transform the way banks who had a really
transform the way banks who had a really
transform the way banks who had a really messy customer service dealt with their
messy customer service dealt with their
messy customer service dealt with their consumers like you and me ah and and you
consumers like you and me ah and and you
consumers like you and me ah and and you know it was a pretty kind of scary ride
know it was a pretty kind of scary ride
know it was a pretty kind of scary ride a roller coaster of worried about
a roller coaster of worried about
a roller coaster of worried about payroll every month but at the end the
payroll every month but at the end the
payroll every month but at the end the day everybody in that company was
day everybody in that company was
day everybody in that company was passionate about one thing about kind of
passionate about one thing about kind of
passionate about one thing about kind of really fixing the problem so whatever
really fixing the problem so whatever
really fixing the problem so whatever your passion is it’s almost like what
your passion is it’s almost like what
your passion is it’s almost like what what advice he gives your kids in terms
what advice he gives your kids in terms
what advice he gives your kids in terms of what
of what
of what a college study doing in love do your
a college study doing in love do your
a college study doing in love do your passion about because then you’ll be an
passion about because then you’ll be an
passion about because then you’ll be an expert in that area and you will be able
expert in that area and you will be able
expert in that area and you will be able to recruit a volunteer army of kind of
to recruit a volunteer army of kind of
to recruit a volunteer army of kind of reboot fans its customers so I think
reboot fans its customers so I think
reboot fans its customers so I think that’s kind of lesson number one and you
that’s kind of lesson number one and you
that’s kind of lesson number one and you got to think about it evidence work you
got to think about it evidence work you
got to think about it evidence work you if you start a business and I don’t say
if you start a business and I don’t say
if you start a business and I don’t say you want to want to live your dreams
you want to want to live your dreams
you want to want to live your dreams which most people want to do it’s much
which most people want to do it’s much
which most people want to do it’s much better to feel really excited about the
better to feel really excited about the
better to feel really excited about the product is selling all this service they
product is selling all this service they
product is selling all this service they deliver to really believe in it to be
deliver to really believe in it to be
deliver to really believe in it to be the expert for their customers yeah I
the expert for their customers yeah I
the expert for their customers yeah I couldn’t agree with you more and I think
couldn’t agree with you more and I think
couldn’t agree with you more and I think too many people start a business just
too many people start a business just
too many people start a business just because they’re trying to make money you
because they’re trying to make money you
because they’re trying to make money you know they look at here the top ten new
know they look at here the top ten new
know they look at here the top ten new business ideas for you from The Wall
business ideas for you from The Wall
business ideas for you from The Wall Street Journal at the top 10 hottest
Street Journal at the top 10 hottest
Street Journal at the top 10 hottest industries to get into so I’m going to
industries to get into so I’m going to
industries to get into so I’m going to go jump in and do that where you don’t
go jump in and do that where you don’t
go jump in and do that where you don’t actually have a love for that industry
actually have a love for that industry
actually have a love for that industry of that product and and you’re never
of that product and and you’re never
of that product and and you’re never going to make it so the key like every
going to make it so the key like every
going to make it so the key like every success I’ve had is because I have built
success I’ve had is because I have built
success I’ve had is because I have built something that was for me that was
something that was for me that was
something that was for me that was selfish that I love and then I share
selfish that I love and then I share
selfish that I love and then I share that with the world I think that’s
that with the world I think that’s
that with the world I think that’s definitely right approaches start with
definitely right approaches start with
definitely right approaches start with start with something your passion what
start with something your passion what
start with something your passion what you get to get too excited because as
you get to get too excited because as
you get to get too excited because as soon as it gets hard and it’s going to
soon as it gets hard and it’s going to
soon as it gets hard and it’s going to get hard it’s that passion is going to
get hard it’s that passion is going to
get hard it’s that passion is going to keep it going get you through it yeah
keep it going get you through it yeah
keep it going get you through it yeah the other thing I you know I think
the other thing I you know I think
the other thing I you know I think you’re lucky if you can find something
you’re lucky if you can find something
you’re lucky if you can find something you love and then also find existing
you love and then also find existing
you love and then also find existing service providers or product creators
service providers or product creators
service providers or product creators who just drive you crazy so if you get
who just drive you crazy so if you get
who just drive you crazy so if you get frustrated about a service a web service
frustrated about a service a web service
frustrated about a service a web service product and you think wow there’s gotta
product and you think wow there’s gotta
product and you think wow there’s gotta be a better way then that’s you’re
be a better way then that’s you’re
be a better way then that’s you’re probably on to some here and there’s so
probably on to some here and there’s so
probably on to some here and there’s so many great companies been created out of
many great companies been created out of
many great companies been created out of frustration where the existing guys by
frustration where the existing guys by
frustration where the existing guys by the god honestly complacent or they’ve
the god honestly complacent or they’ve
the god honestly complacent or they’ve just kind of forgot their customers and
just kind of forgot their customers and
just kind of forgot their customers and they forgot it at seven and its crew a
they forgot it at seven and its crew a
they forgot it at seven and its crew a huge opportunity particularly you know
huge opportunity particularly you know
huge opportunity particularly you know the world of the digital economy where
the world of the digital economy where
the world of the digital economy where you know entrepreneurs can start
you know entrepreneurs can start
you know entrepreneurs can start businesses so um something you remember
businesses so um something you remember
businesses so um something you remember kind of like brandy temple who’s a
kind of like brandy temple who’s a
kind of like brandy temple who’s a business started out frustration on at
business started out frustration on at
business started out frustration on at home wanna how great clothes want to
home wanna how great clothes want to
home wanna how great clothes want to have everything intuitive
have everything intuitive
have everything intuitive terms of clothes for kids and stuff like
terms of clothes for kids and stuff like
terms of clothes for kids and stuff like that so witness gaps in the marketplace
that so witness gaps in the marketplace
that so witness gaps in the marketplace when you see huge frustration as a
when you see huge frustration as a
when you see huge frustration as a consumer or business to business user
consumer or business to business user
consumer or business to business user that’s also probably a catalyst saying
that’s also probably a catalyst saying
that’s also probably a catalyst saying there’s a business idea here we’re
there’s a business idea here we’re
there’s a business idea here we’re absolutely is part of a dream something
absolutely is part of a dream something
absolutely is part of a dream something I’m passionate about and these guys
I’m passionate about and these guys
I’m passionate about and these guys aren’t doing a good job and I could go a
aren’t doing a good job and I could go a
aren’t doing a good job and I could go a lot better I love it I love it the
lot better I love it I love it the
lot better I love it I love it the advice is awesome so how this is going
advice is awesome so how this is going
advice is awesome so how this is going to work guys usual YouTube hang out with
to work guys usual YouTube hang out with
to work guys usual YouTube hang out with me there’s a there’s a chat section
me there’s a there’s a chat section
me there’s a there’s a chat section you’re on the right where if you want to
you’re on the right where if you want to
you’re on the right where if you want to leave your questions for me and Stephen
leave your questions for me and Stephen
leave your questions for me and Stephen we’re going to try to get through all of
we’re going to try to get through all of
we’re going to try to get through all of them and also feel free to joining the
them and also feel free to joining the
them and also feel free to joining the chart in support each other i know a lot
chart in support each other i know a lot
chart in support each other i know a lot of the best ideas also come from you
of the best ideas also come from you
of the best ideas also come from you guys helping each other out so the first
guys helping each other out so the first
guys helping each other out so the first question comes in is jason who wrote in
question comes in is jason who wrote in
question comes in is jason who wrote in the say he has a fear of failure how do
the say he has a fear of failure how do
the say he has a fear of failure how do i get over my fear of failure what do
i get over my fear of failure what do
i get over my fear of failure what do you think Stephen you know that some guy
you think Stephen you know that some guy
you think Stephen you know that some guy I look at myself Tommy every week I I
I look at myself Tommy every week I I
I look at myself Tommy every week I I probably fair that something I think
probably fair that something I think
probably fair that something I think it’s a really good point I think as
it’s a really good point I think as
it’s a really good point I think as human beings the way we kind of
human beings the way we kind of
human beings the way we kind of indoctrinated by the education system is
indoctrinated by the education system is
indoctrinated by the education system is all about passing exams and perfection
all about passing exams and perfection
all about passing exams and perfection and that’s not real life that’s not
and that’s not real life that’s not
and that’s not real life that’s not business business is all about making a
business business is all about making a
business business is all about making a lot of mistakes and one one man trying
lot of mistakes and one one man trying
lot of mistakes and one one man trying to use internally ear it’s ages fell
to use internally ear it’s ages fell
to use internally ear it’s ages fell fast learn quickly and also I kind of
fast learn quickly and also I kind of
fast learn quickly and also I kind of think because of the fear of failure
think because of the fear of failure
think because of the fear of failure people spend way too much time building
people spend way too much time building
people spend way too much time building fancy business plans that never see the
fancy business plans that never see the
fancy business plans that never see the light of day or over-engineering crazy
light of day or over-engineering crazy
light of day or over-engineering crazy strategies and fancy diagrams and stuff
strategies and fancy diagrams and stuff
strategies and fancy diagrams and stuff as if they’re you know GE or someone
as if they’re you know GE or someone
as if they’re you know GE or someone like that you’re much better test drive
like that you’re much better test drive
like that you’re much better test drive and getting into execution fading fast
and getting into execution fading fast
and getting into execution fading fast course correction find out and again you
course correction find out and again you
course correction find out and again you know the world you’ve really kind of
know the world you’ve really kind of
know the world you’ve really kind of captured this ever around social media
captured this ever around social media
captured this ever around social media you can find out in nanoseconds customer
you can find out in nanoseconds customer
you can find out in nanoseconds customer reaction and therefore you can involve
reaction and therefore you can involve
reaction and therefore you can involve your product strategy in minutes um so I
your product strategy in minutes um so I
your product strategy in minutes um so I kind of think the whole essence of great
kind of think the whole essence of great
kind of think the whole essence of great business is great star knots of people
business is great star knots of people
business is great star knots of people who fail fast and I’ve got passion
who fail fast and I’ve got passion
who fail fast and I’ve got passion around learning improve
around learning improve
around learning improve I love it I would add that I think think
I love it I would add that I think think
I love it I would add that I think think people see failure as this big huge
people see failure as this big huge
people see failure as this big huge negative thing you should avoid where
negative thing you should avoid where
negative thing you should avoid where it’s it’s just part of the process if
it’s it’s just part of the process if
it’s it’s just part of the process if you try to do something and avoid any
you try to do something and avoid any
you try to do something and avoid any kind of failure than your plane it’s so
kind of failure than your plane it’s so
kind of failure than your plane it’s so safe that that you’re never going to
safe that that you’re never going to
safe that that you’re never going to accomplish your goal and so failure is
accomplish your goal and so failure is
accomplish your goal and so failure is not the enemy it’s just making sure you
not the enemy it’s just making sure you
not the enemy it’s just making sure you don’t fail huge right you’re going to
don’t fail huge right you’re going to
don’t fail huge right you’re going to fail a lot along your weight think about
fail a lot along your weight think about
fail a lot along your weight think about anything that you learned right you you
anything that you learned right you you
anything that you learned right you you wrote a bike you fell down you learn to
wrote a bike you fell down you learn to
wrote a bike you fell down you learn to ski you fell down you learn French you
ski you fell down you learn French you
ski you fell down you learn French you made mistakes like failure is just part
made mistakes like failure is just part
made mistakes like failure is just part of the process you can’t avoid it it’s
of the process you can’t avoid it it’s
of the process you can’t avoid it it’s just understanding that you’re using
just understanding that you’re using
just understanding that you’re using that that leverage that you’ve learned
that that leverage that you’ve learned
that that leverage that you’ve learned to then make your product your service
to then make your product your service
to then make your product your service your business better and so just bail
your business better and so just bail
your business better and so just bail fast feel smarter feel smaller so that
fast feel smarter feel smaller so that
fast feel smarter feel smaller so that you can get to where you want to go and
you can get to where you want to go and
you can get to where you want to go and so don’t fear failure because it’s going
so don’t fear failure because it’s going
so don’t fear failure because it’s going to happen and I think just understanding
to happen and I think just understanding
to happen and I think just understanding that might relieve some of the pressure
that might relieve some of the pressure
that might relieve some of the pressure like you don’t have to be perfect as
like you don’t have to be perfect as
like you don’t have to be perfect as perfect doesn’t exist and fairly what
perfect doesn’t exist and fairly what
perfect doesn’t exist and fairly what happened along the way to you achieving
happened along the way to you achieving
happened along the way to you achieving your goal yeah yeah everything is test
your goal yeah yeah everything is test
your goal yeah yeah everything is test drive often you know test drive you talk
drive often you know test drive you talk
drive often you know test drive you talk about riding the bike ride in your car
about riding the bike ride in your car
about riding the bike ride in your car getting your license you have to test
getting your license you have to test
getting your license you have to test drive yeah in business you have to
drive yeah in business you have to
drive yeah in business you have to absolutely and then probably every month
absolutely and then probably every month
absolutely and then probably every month every year you need to be reinvented
every year you need to be reinvented
every year you need to be reinvented itself hopefully the world we live in
itself hopefully the world we live in
itself hopefully the world we live in particular social medias about tweaks
particular social medias about tweaks
particular social medias about tweaks today from customers then guys you could
today from customers then guys you could
today from customers then guys you could do a better job that is the best
do a better job that is the best
do a better job that is the best feedback like a nap every day I live and
feedback like a nap every day I live and
feedback like a nap every day I live and die by taking feedback and change in the
die by taking feedback and change in the
die by taking feedback and change in the course in terms of the service
course in terms of the service
course in terms of the service composition all the products or whatever
composition all the products or whatever
composition all the products or whatever it is we’re out there doing so I think
it is we’re out there doing so I think
it is we’re out there doing so I think kind of directly geopoint evidence is
kind of directly geopoint evidence is
kind of directly geopoint evidence is something which would probably train
something which would probably train
something which would probably train through the kind of education systems a
through the kind of education systems a
through the kind of education systems a negative I see is a really massive
negative I see is a really massive
negative I see is a really massive positive I love it um next one is am I
positive I love it um next one is am I
positive I love it um next one is am I and/or my big idea good enough whoo am I
and/or my big idea good enough whoo am I
and/or my big idea good enough whoo am I good enough what do you think little
good enough what do you think little
good enough what do you think little relief I’d say a bit of advice I got you
relief I’d say a bit of advice I got you
relief I’d say a bit of advice I got you know again I started I grow up if I had
know again I started I grow up if I had
know again I started I grow up if I had two small businesses and the great thing
two small businesses and the great thing
two small businesses and the great thing about small business with three fighters
about small business with three fighters
about small business with three fighters were offering where are they were
were offering where are they were
were offering where are they were customer time
customer time
customer time and and everything you should focus is
and and everything you should focus is
and and everything you should focus is actually doing good enough and learning
actually doing good enough and learning
actually doing good enough and learning and improving I would advocate number
and improving I would advocate number
and improving I would advocate number one don’t try and come up back to your
one don’t try and come up back to your
one don’t try and come up back to your first point really Evan with the Holy
first point really Evan with the Holy
first point really Evan with the Holy Grail don’t worry about perfection
Grail don’t worry about perfection
Grail don’t worry about perfection actually get a business off the ground
actually get a business off the ground
actually get a business off the ground engage your customers get a flight out
engage your customers get a flight out
engage your customers get a flight out I’ll get the service proposition out and
I’ll get the service proposition out and
I’ll get the service proposition out and then learn fast improved so I kind of
then learn fast improved so I kind of
then learn fast improved so I kind of think if you think it’s good enough
think if you think it’s good enough
think if you think it’s good enough you’re passionate about it you love what
you’re passionate about it you love what
you’re passionate about it you love what you’re doing and you think there’s a gap
you’re doing and you think there’s a gap
you’re doing and you think there’s a gap in the mob go and find out test drive it
in the mob go and find out test drive it
in the mob go and find out test drive it with friends could be are you know
with friends could be are you know
with friends could be are you know trommel customers and then you’ll find
trommel customers and then you’ll find
trommel customers and then you’ll find out really quickly whether it’s good
out really quickly whether it’s good
out really quickly whether it’s good enough you know the rubber hits the very
enough you know the rubber hits the very
enough you know the rubber hits the very what customers tell you that you’ve got
what customers tell you that you’ve got
what customers tell you that you’ve got the best product in the world and you
the best product in the world and you
the best product in the world and you know view actually the early customers
know view actually the early customers
know view actually the early customers again when I kind of started this
again when I kind of started this
again when I kind of started this business in California we said the first
business in California we said the first
business in California we said the first 20 customers they’ve got to be raving
20 customers they’ve got to be raving
20 customers they’ve got to be raving fans they got to be evangelist they got
fans they got to be evangelist they got
fans they got to be evangelist they got a you know when you cut into the DNA of
a you know when you cut into the DNA of
a you know when you cut into the DNA of them they gotta believe in us because
them they gotta believe in us because
them they gotta believe in us because we’re there for them built rusticana
we’re there for them built rusticana
we’re there for them built rusticana because you know with all these things
because you know with all these things
because you know with all these things again with social media those 20 guys
again with social media those 20 guys
again with social media those 20 guys from to come thousands of guys and and
from to come thousands of guys and and
from to come thousands of guys and and no it goes viral so I wouldn’t worry too
no it goes viral so I wouldn’t worry too
no it goes viral so I wouldn’t worry too much about analyzing again is it good
much about analyzing again is it good
much about analyzing again is it good enough I’d get into the execution phase
enough I’d get into the execution phase
enough I’d get into the execution phase and start test on and again one of the
and start test on and again one of the
and start test on and again one of the phrase on use around here is a class
phrase on use around here is a class
phrase on use around here is a class strategy of in class execution is always
strategy of in class execution is always
strategy of in class execution is always inferior to be fast for a DNA class
inferior to be fast for a DNA class
inferior to be fast for a DNA class execution get out and find out what work
execution get out and find out what work
execution get out and find out what work to improve it yeah i love it i wanna i
to improve it yeah i love it i wanna i
to improve it yeah i love it i wanna i love that I love that a Class B Class
love that I love that a Class B Class
love that I love that a Class B Class thing is cool I’m I might take that from
thing is cool I’m I might take that from
thing is cool I’m I might take that from you mindset is super important here uh
you mindset is super important here uh
you mindset is super important here uh you have to believe you know right
you have to believe you know right
you have to believe you know right believe you got to believe that your
believe you got to believe that your
believe you got to believe that your idea is good enough and every major
idea is good enough and every major
idea is good enough and every major breakthrough that I’ve had in my
breakthrough that I’ve had in my
breakthrough that I’ve had in my business career has been because I’ve
business career has been because I’ve
business career has been because I’ve shattered a limiting belief that I had
shattered a limiting belief that I had
shattered a limiting belief that I had in my first business was a it was a
in my first business was a it was a
in my first business was a it was a biotech software company I was 19 years
biotech software company I was 19 years
biotech software company I was 19 years old I was selling to scientists
old I was selling to scientists
old I was selling to scientists researchers who were three times my age
researchers who were three times my age
researchers who were three times my age had PhDs all these degrees and the story
had PhDs all these degrees and the story
had PhDs all these degrees and the story I told myself was I’m too young to do
I told myself was I’m too young to do
I told myself was I’m too young to do this I’m they’re never going to take me
this I’m they’re never going to take me
this I’m they’re never going to take me seriously and as long as I believe
seriously and as long as I believe
seriously and as long as I believe as long as I was a story I told myself
as long as I was a story I told myself
as long as I was a story I told myself then it was a self-fulfilling prophecy
then it was a self-fulfilling prophecy
then it was a self-fulfilling prophecy that actually happened and then the
that actually happened and then the
that actually happened and then the shift came when I realized that hey I
shift came when I realized that hey I
shift came when I realized that hey I can actually provide value to these
can actually provide value to these
can actually provide value to these people right they don’t care about my
people right they don’t care about my
people right they don’t care about my background and my credentials as long as
background and my credentials as long as
background and my credentials as long as I can actually help them accomplish
I can actually help them accomplish
I can actually help them accomplish something important in what they’re
something important in what they’re
something important in what they’re doing and like we’d all have our own
doing and like we’d all have our own
doing and like we’d all have our own limiting beliefs we tell ourselves we’re
limiting beliefs we tell ourselves we’re
limiting beliefs we tell ourselves we’re too young we’re too old we don’t have
too young we’re too old we don’t have
too young we’re too old we don’t have the right parents we don’t have the
the right parents we don’t have the
the right parents we don’t have the educational background I don’t have
educational background I don’t have
educational background I don’t have enough money I don’t have you know
enough money I don’t have you know
enough money I don’t have you know whatever excuse you come up with as long
whatever excuse you come up with as long
whatever excuse you come up with as long as you believe that story then it’s
as you believe that story then it’s
as you believe that story then it’s going to come true and again once you
going to come true and again once you
going to come true and again once you realize that that’s just a story you’re
realize that that’s just a story you’re
realize that that’s just a story you’re telling yourself and you accept
telling yourself and you accept
telling yourself and you accept responsibility for your life and not
responsibility for your life and not
responsibility for your life and not blame the conditions then you can see if
blame the conditions then you can see if
blame the conditions then you can see if they break through in your business yeah
they break through in your business yeah
they break through in your business yeah group oh cool next up help her desk I
group oh cool next up help her desk I
group oh cool next up help her desk I thought if we need to start a channel
thought if we need to start a channel
thought if we need to start a channel about a new passion and update your
about a new passion and update your
about a new passion and update your progress as you improve for example I
progress as you improve for example I
progress as you improve for example I love surfing yet I’ve never been would
love surfing yet I’ve never been would
love surfing yet I’ve never been would watch me learn to surf be a good idea
watch me learn to surf be a good idea
watch me learn to surf be a good idea yeah um I kind of think again anything
yeah um I kind of think again anything
yeah um I kind of think again anything you know I am a massive fan a couple of
you know I am a massive fan a couple of
you know I am a massive fan a couple of things one is busy Lawson success looks
things one is busy Lawson success looks
things one is busy Lawson success looks like and actually is a great way to
like and actually is a great way to
like and actually is a great way to overcome your sort of self believes and
overcome your sort of self believes and
overcome your sort of self believes and limitations because if you visualize
limitations because if you visualize
limitations because if you visualize yourself being successful you know
yourself being successful you know
yourself being successful you know actually changes what’s in your head and
actually changes what’s in your head and
actually changes what’s in your head and you believe all um the other thing that
you believe all um the other thing that
you believe all um the other thing that kind of pretty significant here is I
kind of pretty significant here is I
kind of pretty significant here is I think there’s a lot of things now of the
think there’s a lot of things now of the
think there’s a lot of things now of the world we live in a global village and
world we live in a global village and
world we live in a global village and everything’s available to everybody and
everything’s available to everybody and
everything’s available to everybody and it’s just unimaginable the Internet’s
it’s just unimaginable the Internet’s
it’s just unimaginable the Internet’s changed online so so the things like
changed online so so the things like
changed online so so the things like kind of surfing stuff like that and cool
kind of surfing stuff like that and cool
kind of surfing stuff like that and cool incredible sports around there so I
incredible sports around there so I
incredible sports around there so I think again if there’s a passion there’s
think again if there’s a passion there’s
think again if there’s a passion there’s an idea I’d encourage everybody to be
an idea I’d encourage everybody to be
an idea I’d encourage everybody to be disruptor to innovate innovate innovate
disruptor to innovate innovate innovate
disruptor to innovate innovate innovate and create something that’s kind of very
and create something that’s kind of very
and create something that’s kind of very different in general different
different in general different
different in general different experience so you go for it you’ll find
experience so you go for it you’ll find
experience so you go for it you’ll find out quickly if you launch a business
out quickly if you launch a business
out quickly if you launch a business like that whether there’s a lot of
like that whether there’s a lot of
like that whether there’s a lot of interest of arms and what is the right
interest of arms and what is the right
interest of arms and what is the right time yeah I mean to add to that I would
time yeah I mean to add to that I would
time yeah I mean to add to that I would say as a general principle in business
say as a general principle in business
say as a general principle in business if you provide value to people you will
if you provide value to people you will
if you provide value to people you will make money
make money
make money right you provide more value make more
right you provide more value make more
right you provide more value make more money provide value quickly you’ll make
money provide value quickly you’ll make
money provide value quickly you’ll make money quickly it’s about providing value
money quickly it’s about providing value
money quickly it’s about providing value to somebody else and so you know if you
to somebody else and so you know if you
to somebody else and so you know if you don’t know how to surf then your value
don’t know how to surf then your value
don’t know how to surf then your value won’t be in providing expert surf tips
won’t be in providing expert surf tips
won’t be in providing expert surf tips right because you’re not the surfer yet
right because you’re not the surfer yet
right because you’re not the surfer yet but I love the idea of taking people
but I love the idea of taking people
but I love the idea of taking people along the journey with you because your
along the journey with you because your
along the journey with you because your approach it from a beginner’s mind and
approach it from a beginner’s mind and
approach it from a beginner’s mind and they will learn as you learn and for
they will learn as you learn and for
they will learn as you learn and for anybody who’s starting a new project I’m
anybody who’s starting a new project I’m
anybody who’s starting a new project I’m a huge believer in in Craig on youtube
a huge believer in in Craig on youtube
a huge believer in in Craig on youtube channel or in allowing people to follow
channel or in allowing people to follow
channel or in allowing people to follow you and what you’re doing on Twitter or
you and what you’re doing on Twitter or
you and what you’re doing on Twitter or Facebook and keep updating them and as
Facebook and keep updating them and as
Facebook and keep updating them and as you make mistakes and as you learn you
you make mistakes and as you learn you
you make mistakes and as you learn you create content about that I’m writing my
create content about that I’m writing my
create content about that I’m writing my first book with with penguin Random
first book with with penguin Random
first book with with penguin Random House I’ve never written a book before
House I’ve never written a book before
House I’ve never written a book before and every week I make a video on my
and every week I make a video on my
and every week I make a video on my youtube channel about my book writing
youtube channel about my book writing
youtube channel about my book writing process frustrations I have winds that
process frustrations I have winds that
process frustrations I have winds that I’m having I answer your questions and
I’m having I answer your questions and
I’m having I answer your questions and I’m bringing you along the journey with
I’m bringing you along the journey with
I’m bringing you along the journey with me to help you understand that book
me to help you understand that book
me to help you understand that book writing process I can’t make a book
writing process I can’t make a book
writing process I can’t make a book about uh sir I can’t make a video go
about uh sir I can’t make a video go
about uh sir I can’t make a video go here’s the 10 things you need to do to
here’s the 10 things you need to do to
here’s the 10 things you need to do to write a best-seller book because I
write a best-seller book because I
write a best-seller book because I haven’t done it yet but I can make those
haven’t done it yet but I can make those
haven’t done it yet but I can make those videos about my journey and so I think I
videos about my journey and so I think I
videos about my journey and so I think I think that’s the value that you can add
think that’s the value that you can add
think that’s the value that you can add as a kind of side twist to this a little
as a kind of side twist to this a little
as a kind of side twist to this a little curveball I’d add is I think making it
curveball I’d add is I think making it
curveball I’d add is I think making it public and also keep you on track with
public and also keep you on track with
public and also keep you on track with your business I think if you are
your business I think if you are
your business I think if you are starting up any new thing it could be it
starting up any new thing it could be it
starting up any new thing it could be it can be exciting but also frustrating
can be exciting but also frustrating
can be exciting but also frustrating then lonely and you may go out and you
then lonely and you may go out and you
then lonely and you may go out and you start surfing and you fall and you fail
start surfing and you fall and you fail
start surfing and you fall and you fail and the guy that’s it I’m done I’m never
and the guy that’s it I’m done I’m never
and the guy that’s it I’m done I’m never going to be good at this but if you now
going to be good at this but if you now
going to be good at this but if you now have a community of people supporting
have a community of people supporting
have a community of people supporting you and cheering you on and you’re
you and cheering you on and you’re
you and cheering you on and you’re committed to them you’re much more
committed to them you’re much more
committed to them you’re much more likely to follow through just like when
likely to follow through just like when
likely to follow through just like when you tell your friend hit come to the gym
you tell your friend hit come to the gym
you tell your friend hit come to the gym with me you’re going to go to take that
with me you’re going to go to take that
with me you’re going to go to take that Jim appointment and so I think that the
Jim appointment and so I think that the
Jim appointment and so I think that the side benefit could be it gives you a lot
side benefit could be it gives you a lot
side benefit could be it gives you a lot more motivation as well to actually
more motivation as well to actually
more motivation as well to actually execute against your plan in the Lotus
execute against your plan in the Lotus
execute against your plan in the Lotus of your interview maestressa but
of your interview maestressa but
of your interview maestressa but everybody’s posting stuff on Facebook
everybody’s posting stuff on Facebook
everybody’s posting stuff on Facebook Instagram and it sort of piece of vision
Instagram and it sort of piece of vision
Instagram and it sort of piece of vision of the world that’s perfect everyone is
of the world that’s perfect everyone is
of the world that’s perfect everyone is a celebrity go to vegas the weekend
a celebrity go to vegas the weekend
a celebrity go to vegas the weekend spring break everybody’s having fun all
spring break everybody’s having fun all
spring break everybody’s having fun all the time and kind of that’s not real so
the time and kind of that’s not real so
the time and kind of that’s not real so what you bring out
what you bring out
what you bring out people genuine real life kind of all
people genuine real life kind of all
people genuine real life kind of all abilities so if you’re out there and
abilities so if you’re out there and
abilities so if you’re out there and learning to surf you build a community
learning to surf you build a community
learning to surf you build a community and you share your kind of hold
and you share your kind of hold
and you share your kind of hold abilities that’s very engaging and kind
abilities that’s very engaging and kind
abilities that’s very engaging and kind of brings people with you and you know
of brings people with you and you know
of brings people with you and you know all the kind of face book heroes out
all the kind of face book heroes out
all the kind of face book heroes out there kind of out there’s kind of brands
there kind of out there’s kind of brands
there kind of out there’s kind of brands now a lot of it’s based on just
now a lot of it’s based on just
now a lot of it’s based on just connected with real life people with
connected with real life people with
connected with real life people with real life situations physics foreign
real life situations physics foreign
real life situations physics foreign people’s vulnerabilities you write your
people’s vulnerabilities you write your
people’s vulnerabilities you write your books that’s tough my everyday is a
books that’s tough my everyday is a
books that’s tough my everyday is a perfect day not every day comes out with
perfect day not every day comes out with
perfect day not every day comes out with the best chapter so I kind of think
the best chapter so I kind of think
the best chapter so I kind of think there’s you’re onto something there by
there’s you’re onto something there by
there’s you’re onto something there by disconnecting with people’s real life
disconnecting with people’s real life
disconnecting with people’s real life emotions but when there’s a Steven
emotions but when there’s a Steven
emotions but when there’s a Steven Kelley book coming out we’re gonna do
Kelley book coming out we’re gonna do
Kelley book coming out we’re gonna do one together deal I haven’t finished my
one together deal I haven’t finished my
one together deal I haven’t finished my first one though man it’s killing me oh
first one though man it’s killing me oh
first one though man it’s killing me oh okay I mix up tons of questions Jameel I
okay I mix up tons of questions Jameel I
okay I mix up tons of questions Jameel I love your speaking style maybe it’s the
love your speaking style maybe it’s the
love your speaking style maybe it’s the accent I don’t know if he’s talking to
accent I don’t know if he’s talking to
accent I don’t know if he’s talking to you or me but we got Canada and UK in
you or me but we got Canada and UK in
you or me but we got Canada and UK in the house uh how do I find the first few
the house uh how do I find the first few
the house uh how do I find the first few investors and keep them happy in my
investors and keep them happy in my
investors and keep them happy in my business yeah on this great question and
business yeah on this great question and
business yeah on this great question and you know one of these when I was in the
you know one of these when I was in the
you know one of these when I was in the start this is all kind of wind down side
start this is all kind of wind down side
start this is all kind of wind down side of your own pc money and all that sort
of your own pc money and all that sort
of your own pc money and all that sort of stuff um I think what I would advise
of stuff um I think what I would advise
of stuff um I think what I would advise generally if you got a great business
generally if you got a great business
generally if you got a great business idea you read it but even it’d probably
idea you read it but even it’d probably
idea you read it but even it’d probably start if you can do we did research
start if you can do we did research
start if you can do we did research assemblage set of our customers actually
assemblage set of our customers actually
assemblage set of our customers actually use your own life savings or people get
use your own life savings or people get
use your own life savings or people get their homes to fund their businesses I
their homes to fund their businesses I
their homes to fund their businesses I would be advocating if you can do go
would be advocating if you can do go
would be advocating if you can do go friends and family first ah and then you
friends and family first ah and then you
friends and family first ah and then you keep control and and you kind of you
keep control and and you kind of you
keep control and and you kind of you know again you can waste a lot of time
know again you can waste a lot of time
know again you can waste a lot of time go to banks go to finance houses go to
go to banks go to finance houses go to
go to banks go to finance houses go to VCS when you should be building your
VCS when you should be building your
VCS when you should be building your businesses a lot of your customers
businesses a lot of your customers
businesses a lot of your customers following to drink so I kind of put more
following to drink so I kind of put more
following to drink so I kind of put more emphasis that but it’s time to go is
emphasis that but it’s time to go is
emphasis that but it’s time to go is when you’ve got something that you think
when you’ve got something that you think
when you’ve got something that you think real tangible and they’ll call it a kind
real tangible and they’ll call it a kind
real tangible and they’ll call it a kind of proven business model but ultimately
of proven business model but ultimately
of proven business model but ultimately then you kind of have peer nails and
then you kind of have peer nails and
then you kind of have peer nails and cash flow projections and all that sort
cash flow projections and all that sort
cash flow projections and all that sort of stuff underneath it but the longer
of stuff underneath it but the longer
of stuff underneath it but the longer you can defer that I would be
you can defer that I would be
you can defer that I would be the big advocate and the only way that
the big advocate and the only way that
the big advocate and the only way that our argue against myself is if you come
our argue against myself is if you come
our argue against myself is if you come across something where you have got the
across something where you have got the
across something where you have got the next Facebook and it’s going to be so
next Facebook and it’s going to be so
next Facebook and it’s going to be so massive and so big and you’ve got to
massive and so big and you’ve got to
massive and so big and you’ve got to invest at scale we’ve gotta go global
invest at scale we’ve gotta go global
invest at scale we’ve gotta go global because you know you’re just going to
because you know you’re just going to
because you know you’re just going to miss that with your opportunity and then
miss that with your opportunity and then
miss that with your opportunity and then it might make sense to go I’m gonna good
it might make sense to go I’m gonna good
it might make sense to go I’m gonna good fruit and you know there’s a lot of
fruit and you know there’s a lot of
fruit and you know there’s a lot of people I Devon you know tons of people
people I Devon you know tons of people
people I Devon you know tons of people in Canada Toronto you can actually fund
in Canada Toronto you can actually fund
in Canada Toronto you can actually fund businesses in the UK in the u.s. angel
businesses in the UK in the u.s. angel
businesses in the UK in the u.s. angel investors probably are advocating the
investors probably are advocating the
investors probably are advocating the best route because again they’re not in
best route because again they’re not in
best route because again they’re not in vases they won’t interfere and they’ll
vases they won’t interfere and they’ll
vases they won’t interfere and they’ll give you capital based on business plan
give you capital based on business plan
give you capital based on business plan and trust and it allows you to get on
and trust and it allows you to get on
and trust and it allows you to get on and really kind of fun the next day to
and really kind of fun the next day to
and really kind of fun the next day to do business yeah I mean just to
do business yeah I mean just to
do business yeah I mean just to piggyback on that I think I hate
piggyback on that I think I hate
piggyback on that I think I hate spending money till I’m making money
spending money till I’m making money
spending money till I’m making money just as a general rule I think anybody
just as a general rule I think anybody
just as a general rule I think anybody can spend money if I give you a million
can spend money if I give you a million
can spend money if I give you a million dollars you can find a million different
dollars you can find a million different
dollars you can find a million different ways to spend it not everybody can make
ways to spend it not everybody can make
ways to spend it not everybody can make money and so that’s the discipline you
money and so that’s the discipline you
money and so that’s the discipline you need to learn and when you are out
need to learn and when you are out
need to learn and when you are out getting investors the hardest i used to
getting investors the hardest i used to
getting investors the hardest i used to be a VC I was raising half a million 15
be a VC I was raising half a million 15
be a VC I was raising half a million 15 million dollars for companies the
million dollars for companies the
million dollars for companies the hardest money to raise is the startup
hardest money to raise is the startup
hardest money to raise is the startup capital because it’s the riskiest time
capital because it’s the riskiest time
capital because it’s the riskiest time and they’ll take the biggest chunk of
and they’ll take the biggest chunk of
and they’ll take the biggest chunk of your business right they could take
your business right they could take
your business right they could take three percent of your business for a
three percent of your business for a
three percent of your business for a small amount of money because there’s a
small amount of money because there’s a
small amount of money because there’s a high risk where if you can show them
high risk where if you can show them
high risk where if you can show them that you can deliver a result then you
that you can deliver a result then you
that you can deliver a result then you can get some revenue that somebody’s
can get some revenue that somebody’s
can get some revenue that somebody’s willing to actually pay you for this the
willing to actually pay you for this the
willing to actually pay you for this the easiest kind of money to raise his
easiest kind of money to raise his
easiest kind of money to raise his expansion capital mean I’ve already
expansion capital mean I’ve already
expansion capital mean I’ve already selling I have some sales come in it now
selling I have some sales come in it now
selling I have some sales come in it now I need to grow that’s easy money to
I need to grow that’s easy money to
I need to grow that’s easy money to raise you’ll get a much better valuation
raise you’ll get a much better valuation
raise you’ll get a much better valuation and raising capital can’t be a full-time
and raising capital can’t be a full-time
and raising capital can’t be a full-time business for you and like Stephen said
business for you and like Stephen said
business for you and like Stephen said that takes your eye off the ball of
that takes your eye off the ball of
that takes your eye off the ball of actually running your business and so if
actually running your business and so if
actually running your business and so if i were you i would try as much as
i were you i would try as much as
i were you i would try as much as possible to focus on the execution find
possible to focus on the execution find
possible to focus on the execution find little ways to get started invest my
little ways to get started invest my
little ways to get started invest my hustle my time my energy not dollars and
hustle my time my energy not dollars and
hustle my time my energy not dollars and especially not other people’s dollars
especially not other people’s dollars
especially not other people’s dollars until I got to the point where I had a
until I got to the point where I had a
until I got to the point where I had a product that was out that was making
product that was out that was making
product that was out that was making some money i mean i’ll be profitable yet
some money i mean i’ll be profitable yet
some money i mean i’ll be profitable yet but i’m making money I have a path to
but i’m making money I have a path to
but i’m making money I have a path to profitability because that really
profitability because that really
profitability because that really reduces the risk and you’ll get a much
reduces the risk and you’ll get a much
reduces the risk and you’ll get a much better the
better the
better the from investors nature ah cool next
from investors nature ah cool next
from investors nature ah cool next crystal hello mr. caracal mr. Kelly so
crystal hello mr. caracal mr. Kelly so
crystal hello mr. caracal mr. Kelly so formal so far now mr. Kelly and mr.
formal so far now mr. Kelly and mr.
formal so far now mr. Kelly and mr. carmack look at us that that’s like a
carmack look at us that that’s like a
carmack look at us that that’s like a talk show or something I was 17 year old
talk show or something I was 17 year old
talk show or something I was 17 year old student I’m turning 18 September I asked
student I’m turning 18 September I asked
student I’m turning 18 September I asked my mom for capital so I can invest in a
my mom for capital so I can invest in a
my mom for capital so I can invest in a network marketing company is that a bad
network marketing company is that a bad
network marketing company is that a bad idea I kind of think um we probably need
idea I kind of think um we probably need
idea I kind of think um we probably need to say did the mum say yes or no but
to say did the mum say yes or no but
to say did the mum say yes or no but it’s kind of she believes in network
it’s kind of she believes in network
it’s kind of she believes in network marketing and she thinks as a business
marketing and she thinks as a business
marketing and she thinks as a business opportunity how could like in 30 days we
opportunity how could like in 30 days we
opportunity how could like in 30 days we test drive that and do some untried
test drive that and do some untried
test drive that and do some untried development or test drive it in terms of
development or test drive it in terms of
development or test drive it in terms of kind of research even if it’s kind of
kind of research even if it’s kind of
kind of research even if it’s kind of friends and family and then go to the
friends and family and then go to the
friends and family and then go to the mall and say you know am I trying to get
mall and say you know am I trying to get
mall and say you know am I trying to get this started and get it on the road and
this started and get it on the road and
this started and get it on the road and then kind of what you said is work with
then kind of what you said is work with
then kind of what you said is work with all these things I kind of didn’t say
all these things I kind of didn’t say
all these things I kind of didn’t say this but one of the worst things you can
this but one of the worst things you can
this but one of the worst things you can do is raise money for bc’s because I see
do is raise money for bc’s because I see
do is raise money for bc’s because I see so many companies get there and it’s
so many companies get there and it’s
so many companies get there and it’s almost like companies do an initial
almost like companies do an initial
almost like companies do an initial public offering IPO and they think it’s
public offering IPO and they think it’s
public offering IPO and they think it’s the end of the journey I tell you guys
the end of the journey I tell you guys
the end of the journey I tell you guys that’s the start of the journey and um
that’s the start of the journey and um
that’s the start of the journey and um you’ve gotta keep this is really
you’ve gotta keep this is really
you’ve gotta keep this is really important culturally culture is
important culturally culture is
important culturally culture is everything about stars and you’ve got to
everything about stars and you’ve got to
everything about stars and you’ve got to have that culture that you treat the
have that culture that you treat the
have that culture that you treat the company’s money as if it’s your own cuz
company’s money as if it’s your own cuz
company’s money as if it’s your own cuz it is so you’ve gotta be mean on
it is so you’ve gotta be mean on
it is so you’ve gotta be mean on expenses you’ve got to be fair but mean
expenses you’ve got to be fair but mean
expenses you’ve got to be fair but mean but ultimately on this question I’d say
but ultimately on this question I’d say
but ultimately on this question I’d say if your mom kind of backs the idea she
if your mom kind of backs the idea she
if your mom kind of backs the idea she believes in you and you’re passionate
believes in you and you’re passionate
believes in you and you’re passionate about it seventy or your whole life page
about it seventy or your whole life page
about it seventy or your whole life page you can got to go for it and and it
you can got to go for it and and it
you can got to go for it and and it might take two or three reps now the
might take two or three reps now the
might take two or three reps now the guys are you know profitable everybody
guys are you know profitable everybody
guys are you know profitable everybody knows about wd-40 ah what was it the
knows about wd-40 ah what was it the
knows about wd-40 ah what was it the guys back in what 1953 kicked off a
guys back in what 1953 kicked off a
guys back in what 1953 kicked off a project they they fail 40 times before
project they they fail 40 times before
project they they fail 40 times before they actually invented some sort of
they actually invented some sort of
they actually invented some sort of substance that separated water for jet
substance that separated water for jet
substance that separated water for jet engines and rockets 40 failures and now
engines and rockets 40 failures and now
engines and rockets 40 failures and now they’ve got a kind of global leader
they’ve got a kind of global leader
they’ve got a kind of global leader prime so with these sort of things is 17
prime so with these sort of things is 17
prime so with these sort of things is 17 year old you got 70 great years ahead
year old you got 70 great years ahead
year old you got 70 great years ahead here where you can be working 80 hours a
here where you can be working 80 hours a
here where you can be working 80 hours a week
week
week all your dreams building great
all your dreams building great
all your dreams building great businesses go for it yeah i mean i agree
businesses go for it yeah i mean i agree
businesses go for it yeah i mean i agree i love seeing the young entrepreneurs i
i love seeing the young entrepreneurs i
i love seeing the young entrepreneurs i love the people are looking at starting
love the people are looking at starting
love the people are looking at starting the business as their career path
the business as their career path
the business as their career path instead of starting work at a big
instead of starting work at a big
instead of starting work at a big company and then uh you know it makes it
company and then uh you know it makes it
company and then uh you know it makes it harder to then jump off and start doing
harder to then jump off and start doing
harder to then jump off and start doing business later uh you know to my last
business later uh you know to my last
business later uh you know to my last point I hate I hate raising money till
point I hate I hate raising money till
point I hate I hate raising money till I’m making money honestly I would find a
I’m making money honestly I would find a
I’m making money honestly I would find a way to hustle to make that money myself
way to hustle to make that money myself
way to hustle to make that money myself to then invest in my business I don’t
to then invest in my business I don’t
to then invest in my business I don’t know how much money you need you need a
know how much money you need you need a
know how much money you need you need a thousand dollars $5,000 $10,000 I would
thousand dollars $5,000 $10,000 I would
thousand dollars $5,000 $10,000 I would hustle my way to make that money somehow
hustle my way to make that money somehow
hustle my way to make that money somehow and put it into then launching the
and put it into then launching the
and put it into then launching the business and bet on myself um that’s
business and bet on myself um that’s
business and bet on myself um that’s maybe that’s just me I hate taking money
maybe that’s just me I hate taking money
maybe that’s just me I hate taking money till I’m making money and the other
till I’m making money and the other
till I’m making money and the other thing that i would add there is why are
thing that i would add there is why are
thing that i would add there is why are you picking network marketing um I’ve
you picking network marketing um I’ve
you picking network marketing um I’ve made a couple videos on this and it’s a
made a couple videos on this and it’s a
made a couple videos on this and it’s a little bit of a touchy subject but I
little bit of a touchy subject but I
little bit of a touchy subject but I feel a lot of people getting to know
feel a lot of people getting to know
feel a lot of people getting to know what marketing for the wrong reasons
what marketing for the wrong reasons
what marketing for the wrong reasons they’re promised huge income
they’re promised huge income
they’re promised huge income opportunities and they think they can
opportunities and they think they can
opportunities and they think they can make you rich overnight and that just
make you rich overnight and that just
make you rich overnight and that just doesn’t happen the way to have success
doesn’t happen the way to have success
doesn’t happen the way to have success is if you’re actually using a product
is if you’re actually using a product
is if you’re actually using a product you love it it’s something that you
you love it it’s something that you
you love it it’s something that you would recommend to your mom to you say
would recommend to your mom to you say
would recommend to your mom to you say mom is a fantastic product if you can’t
mom is a fantastic product if you can’t
mom is a fantastic product if you can’t do that then you should not be selling
do that then you should not be selling
do that then you should not be selling that product is you’re not going to have
that product is you’re not going to have
that product is you’re not going to have success with it and so I really
success with it and so I really
success with it and so I really encourage you to examine the business
encourage you to examine the business
encourage you to examine the business that you’re getting into are you a
that you’re getting into are you a
that you’re getting into are you a passionate a user and can you be a
passionate a user and can you be a
passionate a user and can you be a passionate advocate for it because if
passionate advocate for it because if
passionate advocate for it because if you can’t be then I would I love the
you can’t be then I would I love the
you can’t be then I would I love the idea of starting a business I would
idea of starting a business I would
idea of starting a business I would challenge you to think about what
challenge you to think about what
challenge you to think about what business you want to start it’s gotta be
business you want to start it’s gotta be
business you want to start it’s gotta be something your passion back to like the
something your passion back to like the
something your passion back to like the very top of the show where we’re talking
very top of the show where we’re talking
very top of the show where we’re talking about finding that business around your
about finding that business around your
about finding that business around your passion next Dominic Dominic is a
passion next Dominic Dominic is a
passion next Dominic Dominic is a question about explaining why customers
question about explaining why customers
question about explaining why customers should take action so he says I see that
should take action so he says I see that
should take action so he says I see that you have been talking to me do not spend
you have been talking to me do not spend
you have been talking to me do not spend a lot of time to your audience why they
a lot of time to your audience why they
a lot of time to your audience why they should start a business is that the
should start a business is that the
should start a business is that the right thing to do hmm educational how
right thing to do hmm educational how
right thing to do hmm educational how much education you guys do see you in at
much education you guys do see you in at
much education you guys do see you in at sage um we never good enough but I’d say
sage um we never good enough but I’d say
sage um we never good enough but I’d say if the question is should a sub
if the question is should a sub
if the question is should a sub just to what you said I think the
just to what you said I think the
just to what you said I think the freedom it gives you I think the
freedom it gives you I think the
freedom it gives you I think the learning you get by starting the
learning you get by starting the
learning you get by starting the business making a ton of mistakes
business making a ton of mistakes
business making a ton of mistakes falling flat on your face dust yourself
falling flat on your face dust yourself
falling flat on your face dust yourself off and you know constantly innovating
off and you know constantly innovating
off and you know constantly innovating your products and services is the
your products and services is the
your products and services is the University of life it’s the best place
University of life it’s the best place
University of life it’s the best place to learn I think you know when I look at
to learn I think you know when I look at
to learn I think you know when I look at the US economy about 12 million jobs
the US economy about 12 million jobs
the US economy about 12 million jobs created down in the u.s. in the last
created down in the u.s. in the last
created down in the u.s. in the last five years sixty-six percent have been
five years sixty-six percent have been
five years sixty-six percent have been created by small and medium businesses
created by small and medium businesses
created by small and medium businesses the value that small immediate business
the value that small immediate business
the value that small immediate business in Canada us over Europe greatly
in Canada us over Europe greatly
in Canada us over Europe greatly economies and prosperity way off the
economies and prosperity way off the
economies and prosperity way off the scale and the truth is the voice they
scale and the truth is the voice they
scale and the truth is the voice they have in terms of governments of people
have in terms of governments of people
have in terms of governments of people is tiny but it’s really guys who give up
is tiny but it’s really guys who give up
is tiny but it’s really guys who give up their lines a lot of human sacrifice a
their lines a lot of human sacrifice a
their lines a lot of human sacrifice a lot of hours worked a life savings got
lot of hours worked a life savings got
lot of hours worked a life savings got into it but the rewards are huge because
into it but the rewards are huge because
into it but the rewards are huge because you built something yourself that’s very
you built something yourself that’s very
you built something yourself that’s very special you’re doing what you love
special you’re doing what you love
special you’re doing what you love you’re doing what you’re passionate
you’re doing what you’re passionate
you’re doing what you’re passionate about and I just think it’s for a career
about and I just think it’s for a career
about and I just think it’s for a career point of view it’s probably most
point of view it’s probably most
point of view it’s probably most fulfilling thing you can do so I’ll be a
fulfilling thing you can do so I’ll be a
fulfilling thing you can do so I’ll be a huge supporter like Evan said on the
huge supporter like Evan said on the
huge supporter like Evan said on the last question we love the young kids
last question we love the young kids
last question we love the young kids coming out of like a college or at
coming out of like a college or at
coming out of like a college or at straight out of school and starting
straight out of school and starting
straight out of school and starting their businesses because you guys the
their businesses because you guys the
their businesses because you guys the future yeah it’s interesting so I don’t
future yeah it’s interesting so I don’t
future yeah it’s interesting so I don’t talk a lot about uh why you should start
talk a lot about uh why you should start
talk a lot about uh why you should start a business I think it’s just
a business I think it’s just
a business I think it’s just understanding who your audiences I am
understanding who your audiences I am
understanding who your audiences I am not trying to convert people to be
not trying to convert people to be
not trying to convert people to be entrepreneurs that’s not my audience my
entrepreneurs that’s not my audience my
entrepreneurs that’s not my audience my arms are the people who already are
arms are the people who already are
arms are the people who already are entrepreneurs or want to be
entrepreneurs or want to be
entrepreneurs or want to be entrepreneurs and need advice to get
entrepreneurs and need advice to get
entrepreneurs and need advice to get better so that’s where my content is
better so that’s where my content is
better so that’s where my content is geared towards right we haven’t talked
geared towards right we haven’t talked
geared towards right we haven’t talked about in this video why you should start
about in this video why you should start
about in this video why you should start a business versus working at a company
a business versus working at a company
a business versus working at a company so I think it’s just understanding
so I think it’s just understanding
so I think it’s just understanding education is definitely important and my
education is definitely important and my
education is definitely important and my channel there’s a lot of education on
channel there’s a lot of education on
channel there’s a lot of education on and that’s why we’re doing this video
and that’s why we’re doing this video
and that’s why we’re doing this video series even today to help answer your
series even today to help answer your
series even today to help answer your questions and teach you guys but it’s
questions and teach you guys but it’s
questions and teach you guys but it’s understanding who your target audiences
understanding who your target audiences
understanding who your target audiences and what hurdles they have so I don’t
and what hurdles they have so I don’t
and what hurdles they have so I don’t consider the guys for working at big
consider the guys for working at big
consider the guys for working at big companies to who are happy with their
companies to who are happy with their
companies to who are happy with their jobs to be my audience
jobs to be my audience
jobs to be my audience from my role to be the convince them to
from my role to be the convince them to
from my role to be the convince them to leave so that’s why I don’t talk too
leave so that’s why I don’t talk too
leave so that’s why I don’t talk too much about it um so just understanding
much about it um so just understanding
much about it um so just understanding your audience and making content and
your audience and making content and
your audience and making content and making products and services that are
making products and services that are
making products and services that are here best towards them yeah it is
here best towards them yeah it is
here best towards them yeah it is obvious but thump happens totally
obvious but thump happens totally
obvious but thump happens totally counterintuitive though some of the best
counterintuitive though some of the best
counterintuitive though some of the best businesses have been created when is the
businesses have been created when is the
businesses have been created when is the big economic downturn I’m back to two
big economic downturn I’m back to two
big economic downturn I’m back to two thousand nine because and it’s kind of
thousand nine because and it’s kind of
thousand nine because and it’s kind of logical when you thought it through a
logical when you thought it through a
logical when you thought it through a lot of you know the reduction forces
lot of you know the reduction forces
lot of you know the reduction forces when country companies laid off a lot of
when country companies laid off a lot of
when country companies laid off a lot of people and gave them pay off some of
people and gave them pay off some of
people and gave them pay off some of those people use their payoffs to go and
those people use their payoffs to go and
those people use their payoffs to go and start a business follow their dreams so
start a business follow their dreams so
start a business follow their dreams so that was a really kind of top edge of
that was a really kind of top edge of
that was a really kind of top edge of new business size many of those people
new business size many of those people
new business size many of those people who felt they’re trapped in a big
who felt they’re trapped in a big
who felt they’re trapped in a big company within 20 years and almost
company within 20 years and almost
company within 20 years and almost ironically got massive release when they
ironically got massive release when they
ironically got massive release when they were laid off and that’s unleash their
were laid off and that’s unleash their
were laid off and that’s unleash their passions and that’s all in a dream but I
passions and that’s all in a dream but I
passions and that’s all in a dream but I think again I think now there’s so much
think again I think now there’s so much
think again I think now there’s so much evidence across the world where startups
evidence across the world where startups
evidence across the world where startups business is absolutely kind of a very
business is absolutely kind of a very
business is absolutely kind of a very accepted way of going about your career
accepted way of going about your career
accepted way of going about your career and and should be valued much more wider
and and should be valued much more wider
and and should be valued much more wider community honestly especially when you
community honestly especially when you
community honestly especially when you look at you can around in Canada rural
look at you can around in Canada rural
look at you can around in Canada rural communities if it wasn’t for the smaller
communities if it wasn’t for the smaller
communities if it wasn’t for the smaller medium businesses then we ditched you
medium businesses then we ditched you
medium businesses then we ditched you know kind of once you get a big pharma
know kind of once you get a big pharma
know kind of once you get a big pharma succeeds the guys that cradle the
succeeds the guys that cradle the
succeeds the guys that cradle the prosperity de Prentice jobs this is
prosperity de Prentice jobs this is
prosperity de Prentice jobs this is more media businesses respect I told you
more media businesses respect I told you
more media businesses respect I told you who is passionate entrepreneurs I love a
who is passionate entrepreneurs I love a
who is passionate entrepreneurs I love a man sues meet oh I’m deeply passionate
man sues meet oh I’m deeply passionate
man sues meet oh I’m deeply passionate about Latin dancing salsa and bachata
about Latin dancing salsa and bachata
about Latin dancing salsa and bachata but I don’t know how to turn this
but I don’t know how to turn this
but I don’t know how to turn this passion into a lucrative business
passion into a lucrative business
passion into a lucrative business without entering an already overcrowded
without entering an already overcrowded
without entering an already overcrowded market of dane schools I’ll tell you
market of dane schools I’ll tell you
market of dane schools I’ll tell you that’s a great question so I think the
that’s a great question so I think the
that’s a great question so I think the reality is that’s a really hot area so
reality is that’s a really hot area so
reality is that’s a really hot area so you got to think about what is it you
you got to think about what is it you
you got to think about what is it you want was different from what’s being
want was different from what’s being
want was different from what’s being provided uh
provided uh
provided uh when I look at you know this great
when I look at you know this great
when I look at you know this great compass now huge companies startup
compass now huge companies startup
compass now huge companies startup company there was a market technology
company there was a market technology
company there was a market technology called CRM there was a company called
called CRM there was a company called
called CRM there was a company called Siebel it was a very saturated market
Siebel it was a very saturated market
Siebel it was a very saturated market place and this guy Marc Benioff a
place and this guy Marc Benioff a
place and this guy Marc Benioff a garbage huge admiration for stud that
garbage huge admiration for stud that
garbage huge admiration for stud that come people salesforce com and you would
come people salesforce com and you would
come people salesforce com and you would have argued at that time that is a
have argued at that time that is a
have argued at that time that is a totally crazy idea because it’s a
totally crazy idea because it’s a
totally crazy idea because it’s a saturated market place and he basically
saturated market place and he basically
saturated market place and he basically completely reimagined the space so what
completely reimagined the space so what
completely reimagined the space so what it means again back to landing dancing
it means again back to landing dancing
it means again back to landing dancing is there a way you could provide
is there a way you could provide
is there a way you could provide learning dancing that’s different that
learning dancing that’s different that
learning dancing that’s different that really meets the needs wherever you are
really meets the needs wherever you are
really meets the needs wherever you are the town you’re in or are there other
the town you’re in or are there other
the town you’re in or are there other things that you can build in terms of
things that you can build in terms of
things that you can build in terms of value that people really won because
value that people really won because
value that people really won because again you know again things like
again you know again things like
again you know again things like learning darn and salsa dancing it is a
learning darn and salsa dancing it is a
learning darn and salsa dancing it is a really hot area there’s no doubt this
really hot area there’s no doubt this
really hot area there’s no doubt this demand out um it’s a great way you can
demand out um it’s a great way you can
demand out um it’s a great way you can build communities but I think with those
build communities but I think with those
build communities but I think with those sort of things you’ve gotta build value
sort of things you’ve gotta build value
sort of things you’ve gotta build value and you’ve got to build something it’s a
and you’ve got to build something it’s a
and you’ve got to build something it’s a little bit different and constantly
little bit different and constantly
little bit different and constantly innovate as well because as soon as you
innovate as well because as soon as you
innovate as well because as soon as you come out with something that’s really
come out with something that’s really
come out with something that’s really innovative you can guarantee someone in
innovative you can guarantee someone in
innovative you can guarantee someone in that sort of space can catch up really
that sort of space can catch up really
that sort of space can catch up really quickly so you’ve got to be constantly
quickly so you’ve got to be constantly
quickly so you’ve got to be constantly offering more innovation and one of
offering more innovation and one of
offering more innovation and one of their kind of dance class or
their kind of dance class or
their kind of dance class or collaborations with local restaurants or
collaborations with local restaurants or
collaborations with local restaurants or stuff like that which is a kind of bit
stuff like that which is a kind of bit
stuff like that which is a kind of bit different this question his kind of
different this question his kind of
different this question his kind of close to home because I’m a salsa dancer
close to home because I’m a salsa dancer
close to home because I’m a salsa dancer and I’m a investor in I think North
and I’m a investor in I think North
and I’m a investor in I think North America’s largest maybe the world’s
America’s largest maybe the world’s
America’s largest maybe the world’s largest salsa dancing school trained
largest salsa dancing school trained
largest salsa dancing school trained five six thousand people a year how to
five six thousand people a year how to
five six thousand people a year how to dance salsa so i can i can speak with
dance salsa so i can i can speak with
dance salsa so i can i can speak with some Authority on this one at least the
some Authority on this one at least the
some Authority on this one at least the first thing that comes to mind is
first thing that comes to mind is
first thing that comes to mind is understanding why people come to dance
understanding why people come to dance
understanding why people come to dance classes people are not coming to dance
classes people are not coming to dance
classes people are not coming to dance classes to be the greatest salsa dancer
classes to be the greatest salsa dancer
classes to be the greatest salsa dancer bachata dancer right your competition is
bachata dancer right your competition is
bachata dancer right your competition is not the other dance schools it’s rock
not the other dance schools it’s rock
not the other dance schools it’s rock climbing it’s going out for the movies
climbing it’s going out for the movies
climbing it’s going out for the movies right your competition is the
right your competition is the
right your competition is the entertainment dollar and so why we’re
entertainment dollar and so why we’re
entertainment dollar and so why we’re successful where most of the companies
successful where most of the companies
successful where most of the companies aren’t is that we focus on letting them
aren’t is that we focus on letting them
aren’t is that we focus on letting them have fun it so it’s not about making it
have fun it so it’s not about making it
have fun it so it’s not about making it the perfect technique
the perfect technique
the perfect technique people don’t come into most of our
people don’t come into most of our
people don’t come into most of our classes trying to become again a
classes trying to become again a
classes trying to become again a performer the greatest dance in the
performer the greatest dance in the
performer the greatest dance in the world they just want to have fun and so
world they just want to have fun and so
world they just want to have fun and so understanding that that’s what your
understanding that that’s what your
understanding that that’s what your audience is looking for adjust your
audience is looking for adjust your
audience is looking for adjust your mindset to be able to create a product
mindset to be able to create a product
mindset to be able to create a product that they could use those a simple
that they could use those a simple
that they could use those a simple example speaking like directly to you we
example speaking like directly to you we
example speaking like directly to you we start with merengue merengue is a much
start with merengue merengue is a much
start with merengue merengue is a much easier dance to learned in salsa sauce
easier dance to learned in salsa sauce
easier dance to learned in salsa sauce as eat beets is the harder to pick up it
as eat beets is the harder to pick up it
as eat beets is the harder to pick up it can be frustrating at the start merengue
can be frustrating at the start merengue
can be frustrating at the start merengue is two beats you don’t have to worry
is two beats you don’t have to worry
is two beats you don’t have to worry about your feet all you’re doing is arms
about your feet all you’re doing is arms
about your feet all you’re doing is arms and so it’s a lot easier to pick up and
and so it’s a lot easier to pick up and
and so it’s a lot easier to pick up and so it’s the cane people come to that
so it’s the cane people come to that
so it’s the cane people come to that first class or having fun it builds them
first class or having fun it builds them
first class or having fun it builds them up it gives them confidence then keep
up it gives them confidence then keep
up it gives them confidence then keep going and so I find a lot of the people
going and so I find a lot of the people
going and so I find a lot of the people in the salsa community or so focused on
in the salsa community or so focused on
in the salsa community or so focused on the technique and they’re all competing
the technique and they’re all competing
the technique and they’re all competing for the more advanced students where you
for the more advanced students where you
for the more advanced students where you can focus on the having fun part then it
can focus on the having fun part then it
can focus on the having fun part then it opens up a much wider audience for you I
opens up a much wider audience for you I
opens up a much wider audience for you I am just a crazy nails down and into the
am just a crazy nails down and into the
am just a crazy nails down and into the last week in Tuscany and that’s your boy
last week in Tuscany and that’s your boy
last week in Tuscany and that’s your boy gelato ice cream in this town in Tuscany
gelato ice cream in this town in Tuscany
gelato ice cream in this town in Tuscany tons of gelato one chill artist all had
tons of gelato one chill artist all had
tons of gelato one chill artist all had choose lines down the road because the
choose lines down the road because the
choose lines down the road because the guys service guys and girls was singing
guys service guys and girls was singing
guys service guys and girls was singing singing Italian songs crazy let’s loving
singing Italian songs crazy let’s loving
singing Italian songs crazy let’s loving people were actually gathering crowd
people were actually gathering crowd
people were actually gathering crowd roaring and that place was yet one of
roaring and that place was yet one of
roaring and that place was yet one of probably 20 ice cream stores in the town
probably 20 ice cream stores in the town
probably 20 ice cream stores in the town but it was rocket it was rocking this
but it was rocket it was rocking this
but it was rocket it was rocking this people what having fun people wanted to
people what having fun people wanted to
people what having fun people wanted to do it is something I love it um yeah
do it is something I love it um yeah
do it is something I love it um yeah awesome example next up see sorry sent
awesome example next up see sorry sent
awesome example next up see sorry sent city we’re a new business using sage pay
city we’re a new business using sage pay
city we’re a new business using sage pay for our e-commerce website we think that
for our e-commerce website we think that
for our e-commerce website we think that payers you use feature is vital for
payers you use feature is vital for
payers you use feature is vital for small business what new things do you
small business what new things do you
small business what new things do you have in store to support small
have in store to support small
have in store to support small businesses so that that’s all you Steven
businesses so that that’s all you Steven
businesses so that that’s all you Steven what’s in store to support small
what’s in store to support small
what’s in store to support small businesses there’s a lot of stuff on
businesses there’s a lot of stuff on
businesses there’s a lot of stuff on safe and the other thing my email
safe and the other thing my email
safe and the other thing my email address is Stephen Kelly at save com so
address is Stephen Kelly at save com so
address is Stephen Kelly at save com so any kind of things any of our customers
any kind of things any of our customers
any kind of things any of our customers have you know we are totally accountable
have you know we are totally accountable
have you know we are totally accountable to you through service will lead and you
to you through service will lead and you
to you through service will lead and you can reach out of me if any time we drop
can reach out of me if any time we drop
can reach out of me if any time we drop it off as any kind of company does
it off as any kind of company does
it off as any kind of company does though the aspiration is that you guys
though the aspiration is that you guys
though the aspiration is that you guys to like it and have you kind of as great
to like it and have you kind of as great
to like it and have you kind of as great that so that’s really important to us vs
that so that’s really important to us vs
that so that’s really important to us vs essence elicited loads of great
essence elicited loads of great
essence elicited loads of great properties is coming out on the safety
properties is coming out on the safety
properties is coming out on the safety pay site the other thing is kind of
pay site the other thing is kind of
pay site the other thing is kind of really interesting is we find a lot of
really interesting is we find a lot of
really interesting is we find a lot of small and medium businesses all I kind
small and medium businesses all I kind
small and medium businesses all I kind of actually have totally integrated
of actually have totally integrated
of actually have totally integrated management of their money a cash
management of their money a cash
management of their money a cash invoicing cash collection plans plans
invoicing cash collection plans plans
invoicing cash collection plans plans all these sort of things management
all these sort of things management
all these sort of things management expenses and income so we’re seeing a
expenses and income so we’re seeing a
expenses and income so we’re seeing a lot of interest in the marketplace where
lot of interest in the marketplace where
lot of interest in the marketplace where you got kind of safe pay on the payroll
you got kind of safe pay on the payroll
you got kind of safe pay on the payroll looking after employees say two payments
looking after employees say two payments
looking after employees say two payments which is managing cash in and out and
which is managing cash in and out and
which is managing cash in and out and also the kind of Korra County and
also the kind of Korra County and
also the kind of Korra County and obviously there what when I going to see
obviously there what when I going to see
obviously there what when I going to see customers who have got they’ve got a
customers who have got they’ve got a
customers who have got they’ve got a website safe fashion they take on
website safe fashion they take on
website safe fashion they take on transactions over the web with people’s
transactions over the web with people’s
transactions over the web with people’s credit cards and it automatically does
credit cards and it automatically does
credit cards and it automatically does all to stop reordering it automatically
all to stop reordering it automatically
all to stop reordering it automatically updates all the ledges you know it’s
updates all the ledges you know it’s
updates all the ledges you know it’s totally what we call kind of freshness
totally what we call kind of freshness
totally what we call kind of freshness accounting where it’s fully automated
accounting where it’s fully automated
accounting where it’s fully automated because again what we don’t want to do I
because again what we don’t want to do I
because again what we don’t want to do I get one in five small businesses work
get one in five small businesses work
get one in five small businesses work more than send the out of me what we
more than send the out of me what we
more than send the out of me what we want to do for you guys is give your
want to do for you guys is give your
want to do for you guys is give your time back spend with your families or
time back spend with your families or
time back spend with your families or grey business is faster and and just do
grey business is faster and and just do
grey business is faster and and just do a lot of less of manual car note or data
a lot of less of manual car note or data
a lot of less of manual car note or data resubmitting or taking the shoebox of
resubmitting or taking the shoebox of
resubmitting or taking the shoebox of invoices to your accountant that is kind
invoices to your accountant that is kind
invoices to your accountant that is kind of so 1990s the world of today is all
of so 1990s the world of today is all
of so 1990s the world of today is all about automation running the business
about automation running the business
about automation running the business from your palm of a hand from your
from your palm of a hand from your
from your palm of a hand from your smartphone having your business in your
smartphone having your business in your
smartphone having your business in your pocket and you know 24 by 7 so you can
pocket and you know 24 by 7 so you can
pocket and you know 24 by 7 so you can look at cash please you look at invoice
look at cash please you look at invoice
look at cash please you look at invoice cells then you can look if you want on
cells then you can look if you want on
cells then you can look if you want on cash flow everything should be kind of
cash flow everything should be kind of
cash flow everything should be kind of automated in the Pawnee Annika’s again I
automated in the Pawnee Annika’s again I
automated in the Pawnee Annika’s again I think Evan as consumers in the last 10
think Evan as consumers in the last 10
think Evan as consumers in the last 10 years with Samsung’s an iphone we’ve got
years with Samsung’s an iphone we’ve got
years with Samsung’s an iphone we’ve got used to controlling our own personal
used to controlling our own personal
used to controlling our own personal life and we believe the smaller
life and we believe the smaller
life and we believe the smaller businesses coming it’s like I should do
businesses coming it’s like I should do
businesses coming it’s like I should do exactly the same as companies like Apple
exactly the same as companies like Apple
exactly the same as companies like Apple have done for consumers so as to give
have done for consumers so as to give
have done for consumers so as to give you guys control in the pamir hands so
you guys control in the pamir hands so
you guys control in the pamir hands so which is facing only specific product
which is facing only specific product
which is facing only specific product questions you can email me I’ll be in
questions you can email me I’ll be in
questions you can email me I’ll be in touch of the right people but kind of
touch of the right people but kind of
touch of the right people but kind of that golden triangle
that golden triangle
that golden triangle money around from penny people payroll
money around from penny people payroll
money around from penny people payroll payments collecting cash from customers
payments collecting cash from customers
payments collecting cash from customers and she updating all your accounts and
and she updating all your accounts and
and she updating all your accounts and IRS returns and alerts and stuff is the
IRS returns and alerts and stuff is the
IRS returns and alerts and stuff is the way to go yeah i mean i’d say in general
way to go yeah i mean i’d say in general
way to go yeah i mean i’d say in general to as entrepreneurs you should be
to as entrepreneurs you should be
to as entrepreneurs you should be looking at trying to free up your time
looking at trying to free up your time
looking at trying to free up your time to do the things that you’re best at you
to do the things that you’re best at you
to do the things that you’re best at you know most entrepreneurs you’re doing
know most entrepreneurs you’re doing
know most entrepreneurs you’re doing everything in your business you’re
everything in your business you’re
everything in your business you’re you’re the janitor up to the CEO and
you’re the janitor up to the CEO and
you’re the janitor up to the CEO and you’re not going to be able to create
you’re not going to be able to create
you’re not going to be able to create something great if you only spend in ten
something great if you only spend in ten
something great if you only spend in ten percent of your time focused on the
percent of your time focused on the
percent of your time focused on the projects that will make you great and so
projects that will make you great and so
projects that will make you great and so you know so what I try to think of what
you know so what I try to think of what
you know so what I try to think of what every day is what is the highest value
every day is what is the highest value
every day is what is the highest value that I could bring to my company today
that I could bring to my company today
that I could bring to my company today and then the other tasks have to get
and then the other tasks have to get
and then the other tasks have to get done in my business I look to automate
done in my business I look to automate
done in my business I look to automate through software like sage I look to
through software like sage I look to
through software like sage I look to delegate I look to even eliminate if
delegate I look to even eliminate if
delegate I look to even eliminate if it’s not relevant anymore and ideally if
it’s not relevant anymore and ideally if
it’s not relevant anymore and ideally if you’re managing your time you want to
you’re managing your time you want to
you’re managing your time you want to try to figure out again how can i free
try to figure out again how can i free
try to figure out again how can i free up with the distractions free up the
up with the distractions free up the
up with the distractions free up the stuff that I don’t like doing to let me
stuff that I don’t like doing to let me
stuff that I don’t like doing to let me focus on doing what I love that makes me
focus on doing what I love that makes me
focus on doing what I love that makes me come alive that adds insane value to my
come alive that adds insane value to my
come alive that adds insane value to my business I the follow-up question there
business I the follow-up question there
business I the follow-up question there was we turned our passion into something
was we turned our passion into something
was we turned our passion into something quite special and looking forward on how
quite special and looking forward on how
quite special and looking forward on how the digital online marketing will unfold
the digital online marketing will unfold
the digital online marketing will unfold you have any thoughts on this digital
you have any thoughts on this digital
you have any thoughts on this digital online marketing yeah and I just think
online marketing yeah and I just think
online marketing yeah and I just think sorry one of the most exciting things
sorry one of the most exciting things
sorry one of the most exciting things happen I I just think we’re so
happen I I just think we’re so
happen I I just think we’re so privileged to see what’s happening
privileged to see what’s happening
privileged to see what’s happening through the whole kind of web experience
through the whole kind of web experience
through the whole kind of web experience the old did you work on um you know I’m
the old did you work on um you know I’m
the old did you work on um you know I’m pretty straight line I am pretty crazy I
pretty straight line I am pretty crazy I
pretty straight line I am pretty crazy I like to kind of dream dream big but I
like to kind of dream dream big but I
like to kind of dream dream big but I kind of recognize a lot of small
kind of recognize a lot of small
kind of recognize a lot of small business out there also what a great
business out there also what a great
business out there also what a great lifestyle manage no family I’m fanta and
lifestyle manage no family I’m fanta and
lifestyle manage no family I’m fanta and we encourage all that but the digital
we encourage all that but the digital
we encourage all that but the digital marketing just makes everything so much
marketing just makes everything so much
marketing just makes everything so much easier and back to Evans point is is you
easier and back to Evans point is is you
easier and back to Evans point is is you are typically part of a big community
are typically part of a big community
are typically part of a big community now and it is a paradigm if you’re in
now and it is a paradigm if you’re in
now and it is a paradigm if you’re in the state of the US 30 years ago you
the state of the US 30 years ago you
the state of the US 30 years ago you typically sell night i’m sending product
typically sell night i’m sending product
typically sell night i’m sending product within a 30-mile radius now you lift
within a 30-mile radius now you lift
within a 30-mile radius now you lift your eyes up and into a global village
your eyes up and into a global village
your eyes up and into a global village and
and
and the web you could be selling countries
the web you could be selling countries
the web you could be selling countries within two to three months of just angry
within two to three months of just angry
within two to three months of just angry so um the barriers have completely been
so um the barriers have completely been
so um the barriers have completely been smashed and digital marketing you can
smashed and digital marketing you can
smashed and digital marketing you can really intelligently now I think
really intelligently now I think
really intelligently now I think segments and all the stuff like SEO
segments and all the stuff like SEO
segments and all the stuff like SEO optimization sem we get smaller and
optimization sem we get smaller and
optimization sem we get smaller and smaller to create a great dish with pros
smaller to create a great dish with pros
smaller to create a great dish with pros itself and again you know everything’s
itself and again you know everything’s
itself and again you know everything’s going to be authentic everything is
going to be authentic everything is
going to be authentic everything is going to have high integrity so your
going to have high integrity so your
going to have high integrity so your digital presence has got to reflect the
digital presence has got to reflect the
digital presence has got to reflect the company you are the service you deliver
company you are the service you deliver
company you are the service you deliver your love for customers but I think um
your love for customers but I think um
your love for customers but I think um you know I think definitely I would say
you know I think definitely I would say
you know I think definitely I would say all CEOs out there all man integrates
all CEOs out there all man integrates
all CEOs out there all man integrates the businesses I’d say kind of think for
the businesses I’d say kind of think for
the businesses I’d say kind of think for us get social be socially so to be out
us get social be socially so to be out
us get social be socially so to be out there be visible all feedback is good
there be visible all feedback is good
there be visible all feedback is good feedback on Twitter Facebook the sort of
feedback on Twitter Facebook the sort of
feedback on Twitter Facebook the sort of channels out because it’s just an
channels out because it’s just an
channels out because it’s just an invaluable way to listen I can’t ten
invaluable way to listen I can’t ten
invaluable way to listen I can’t ten hours to the marketplace and see what’s
hours to the marketplace and see what’s
hours to the marketplace and see what’s going on and the phpbb and you get is
going on and the phpbb and you get is
going on and the phpbb and you get is immense so i think is invaluable in
immense so i think is invaluable in
immense so i think is invaluable in digital marketing has lifted my eyes to
digital marketing has lifted my eyes to
digital marketing has lifted my eyes to stuff that blows me away this stuff that
stuff that blows me away this stuff that
stuff that blows me away this stuff that used to play two years can be done in
used to play two years can be done in
used to play two years can be done in two weeks now and camp at the old world
two weeks now and camp at the old world
two weeks now and camp at the old world of campaigns of Arctic you know has been
of campaigns of Arctic you know has been
of campaigns of Arctic you know has been so disrupted ah it’s really exciting
so disrupted ah it’s really exciting
so disrupted ah it’s really exciting times and actually the other thing I’d
times and actually the other thing I’d
times and actually the other thing I’d say is don’t just kind of think of it as
say is don’t just kind of think of it as
say is don’t just kind of think of it as a silo of digital marketing but think of
a silo of digital marketing but think of
a silo of digital marketing but think of it digital integrated marketing selling
it digital integrated marketing selling
it digital integrated marketing selling services so you’re taking customers for
services so you’re taking customers for
services so you’re taking customers for a whole life cycle firstly kind of hit
a whole life cycle firstly kind of hit
a whole life cycle firstly kind of hit your website may be trying to product by
your website may be trying to product by
your website may be trying to product by product and then giving great customer
product and then giving great customer
product and then giving great customer experience afterwards so make it a
experience afterwards so make it a
experience afterwards so make it a journey for the customer where it’s
journey for the customer where it’s
journey for the customer where it’s going to be a customer for life I love
going to be a customer for life I love
going to be a customer for life I love it and for those of you guys watching
it and for those of you guys watching
it and for those of you guys watching Stephen is he eats his own dog food he
Stephen is he eats his own dog food he
Stephen is he eats his own dog food he is active on social in a way that most
is active on social in a way that most
is active on social in a way that most CEOs aren’t you’ll see mostly eels just
CEOs aren’t you’ll see mostly eels just
CEOs aren’t you’ll see mostly eels just post press releases and super boring
post press releases and super boring
post press releases and super boring stuff where Stephen actually has some
stuff where Stephen actually has some
stuff where Stephen actually has some interesting content you know because he
interesting content you know because he
interesting content you know because he actually cares about entrepreneurs
actually cares about entrepreneurs
actually cares about entrepreneurs imagine that so we’re following on
imagine that so we’re following on
imagine that so we’re following on Twitter to answer the question I would
Twitter to answer the question I would
Twitter to answer the question I would say
say
say it’s never been easier to start a
it’s never been easier to start a
it’s never been easier to start a business and to market it the tools have
business and to market it the tools have
business and to market it the tools have never been cheaper right you don’t have
never been cheaper right you don’t have
never been cheaper right you don’t have to take out TV commercials and radio
to take out TV commercials and radio
to take out TV commercials and radio spots a newspaper ads you can get
spots a newspaper ads you can get
spots a newspaper ads you can get started on youtube on facebook on
started on youtube on facebook on
started on youtube on facebook on Twitter and start driving some attention
Twitter and start driving some attention
Twitter and start driving some attention for your company I think I think it can
for your company I think I think it can
for your company I think I think it can be overwhelming at the start I think a
be overwhelming at the start I think a
be overwhelming at the start I think a lot of times people don’t know what to
lot of times people don’t know what to
lot of times people don’t know what to do they’re so focused on building their
do they’re so focused on building their
do they’re so focused on building their product or service and trying to create
product or service and trying to create
product or service and trying to create an amazing experience and offering that
an amazing experience and offering that
an amazing experience and offering that marketing becomes his side things
marketing becomes his side things
marketing becomes his side things they’re not sure how to go out and
they’re not sure how to go out and
they’re not sure how to go out and promote themselves and so everybody has
promote themselves and so everybody has
promote themselves and so everybody has these accounts but they don’t do
these accounts but they don’t do
these accounts but they don’t do anything valuable with them what I would
anything valuable with them what I would
anything valuable with them what I would honestly recommend you doing is picking
honestly recommend you doing is picking
honestly recommend you doing is picking the one that best feels right to you and
the one that best feels right to you and
the one that best feels right to you and starting with that for me it’s You Tube
starting with that for me it’s You Tube
starting with that for me it’s You Tube I love you too bye love video I’m a
I love you too bye love video I’m a
I love you too bye love video I’m a visual learner I like being on camera I
visual learner I like being on camera I
visual learner I like being on camera I love watching videos and so it allows me
love watching videos and so it allows me
love watching videos and so it allows me to excel in a way that I might not excel
to excel in a way that I might not excel
to excel in a way that I might not excel in other platforms and so it be figuring
in other platforms and so it be figuring
in other platforms and so it be figuring out like being on camera do you like
out like being on camera do you like
out like being on camera do you like writing do you like long-form you like
writing do you like long-form you like
writing do you like long-form you like short from do you like graphic design
short from do you like graphic design
short from do you like graphic design and making pictures and whatever you
and making pictures and whatever you
and making pictures and whatever you enjoy the most pick the social media
enjoy the most pick the social media
enjoy the most pick the social media platform that best fits your passions
platform that best fits your passions
platform that best fits your passions and you’ll have a lot more success and
and you’ll have a lot more success and
and you’ll have a lot more success and that’s that’s the place to start and
that’s that’s the place to start and
that’s that’s the place to start and then you can branch out to the other the
then you can branch out to the other the
then you can branch out to the other the other categories on top of that i would
other categories on top of that i would
other categories on top of that i would i would prove to yourself to make it
i would prove to yourself to make it
i would prove to yourself to make it work a lot of people go hardcore and
work a lot of people go hardcore and
work a lot of people go hardcore and they say hey you got to get on youtube
they say hey you got to get on youtube
they say hey you got to get on youtube when so they’ll go crazy for a month and
when so they’ll go crazy for a month and
when so they’ll go crazy for a month and they’ll post 10 videos they all didn’t
they’ll post 10 videos they all didn’t
they’ll post 10 videos they all didn’t get any results and so they quit and
get any results and so they quit and
get any results and so they quit and where i would rather you start slowly
where i would rather you start slowly
where i would rather you start slowly get the account keep the name to
get the account keep the name to
get the account keep the name to yourself that nobody can squat on it
yourself that nobody can squat on it
yourself that nobody can squat on it just listen use your ears to start you
just listen use your ears to start you
just listen use your ears to start you know people are tagging you then at
know people are tagging you then at
know people are tagging you then at least respond because those are
least respond because those are
least respond because those are potential champions for you people give
potential champions for you people give
potential champions for you people give me negative feedback that’s learnings
me negative feedback that’s learnings
me negative feedback that’s learnings for you to put back into your company
for you to put back into your company
for you to put back into your company and then slowly start posting content
and then slowly start posting content
and then slowly start posting content and every step along the way you’ve
and every step along the way you’ve
and every step along the way you’ve proven to yourself that this is a
proven to yourself that this is a
proven to yourself that this is a worthwhile time investment his time is
worthwhile time investment his time is
worthwhile time investment his time is your most valuable asset right sage
your most valuable asset right sage
your most valuable asset right sage might be freeing up some of that time
might be freeing up some of that time
might be freeing up some of that time because of their software you know now
because of their software you know now
because of their software you know now you gotta make sure you’re using it
you gotta make sure you’re using it
you gotta make sure you’re using it wisely and you can easily waste days
wisely and you can easily waste days
wisely and you can easily waste days just you’re on social media so you want
just you’re on social media so you want
just you’re on social media so you want to make sure that every step along the
to make sure that every step along the
to make sure that every step along the way you’ve proven you
way you’ve proven you
way you’ve proven you stop that that’s working and adding
stop that that’s working and adding
stop that that’s working and adding value to you is one a couple of things
value to you is one a couple of things
value to you is one a couple of things that you it’s amazing now I think
that you it’s amazing now I think
that you it’s amazing now I think there’s only seven chief executives
there’s only seven chief executives
there’s only seven chief executives likely will disperse 100 companies which
likely will disperse 100 companies which
likely will disperse 100 companies which is the large scope is new UK qureshi on
is the large scope is new UK qureshi on
is the large scope is new UK qureshi on social media things angry I guarantee in
social media things angry I guarantee in
social media things angry I guarantee in five years time will be eighty percent
five years time will be eighty percent
five years time will be eighty percent it’s just you know a lot of people are
it’s just you know a lot of people are
it’s just you know a lot of people are behind the curve everybody I think with
behind the curve everybody I think with
behind the curve everybody I think with what I leapfrog and get to the future
what I leapfrog and get to the future
what I leapfrog and get to the future and they should be doing that now the
and they should be doing that now the
and they should be doing that now the other thing I’d say is to your point is
other thing I’d say is to your point is
other thing I’d say is to your point is really important i think these areas on
really important i think these areas on
really important i think these areas on digital option sometimes be pretty scary
digital option sometimes be pretty scary
digital option sometimes be pretty scary but you know reality is outside do it
but you know reality is outside do it
but you know reality is outside do it yourself some small exactly you said I’m
yourself some small exactly you said I’m
yourself some small exactly you said I’m youtube and and build your social
youtube and and build your social
youtube and and build your social presence and then you get a kind of
presence and then you get a kind of
presence and then you get a kind of momentum and you build a community and
momentum and you build a community and
momentum and you build a community and you get kind of rolling thunder um the
you get kind of rolling thunder um the
you get kind of rolling thunder um the other thing I’d say is if you really
other thing I’d say is if you really
other thing I’d say is if you really kind of feel exposed you have to get off
kind of feel exposed you have to get off
kind of feel exposed you have to get off to a digital marketing agency um then I
to a digital marketing agency um then I
to a digital marketing agency um then I go to a boutique one a small one a small
go to a boutique one a small one a small
go to a boutique one a small one a small business and what I always did when I
business and what I always did when I
business and what I always did when I start the business with try and cut
start the business with try and cut
start the business with try and cut deals with them well i didn’t pay on
deals with them well i didn’t pay on
deals with them well i didn’t pay on cash because cash is king and i do you
cash because cash is king and i do you
cash because cash is king and i do you know i’ll give them a call center
know i’ll give them a call center
know i’ll give them a call center company you know so they really have to
company you know so they really have to
company you know so they really have to believe I’m give them a tiny little bit
believe I’m give them a tiny little bit
believe I’m give them a tiny little bit of steaks and we’ll do this for free and
of steaks and we’ll do this for free and
of steaks and we’ll do this for free and we’ll pay or pay more results run
we’ll pay or pay more results run
we’ll pay or pay more results run campaigns pair of results so yeah if we
campaigns pair of results so yeah if we
campaigns pair of results so yeah if we get the lead generation the qualified
get the lead generation the qualified
get the lead generation the qualified leads and kind of will pay you a
leads and kind of will pay you a
leads and kind of will pay you a percentage of that so there’s kind of
percentage of that so there’s kind of
percentage of that so there’s kind of real skin in the game from their point
real skin in the game from their point
real skin in the game from their point of view and also you’ve got to get these
of view and also you’ve got to get these
of view and also you’ve got to get these things you’ve got to get their Rockstar
things you’ve got to get their Rockstar
things you’ve got to get their Rockstar there’s a lot of people in digital
there’s a lot of people in digital
there’s a lot of people in digital market is such a hot area but there’s a
market is such a hot area but there’s a
market is such a hot area but there’s a very few rock star so I’ll go go ask the
very few rock star so I’ll go go ask the
very few rock star so I’ll go go ask the lobsters when you find them hang on sir
lobsters when you find them hang on sir
lobsters when you find them hang on sir and give another tunnel over the
and give another tunnel over the
and give another tunnel over the wreckage or make them really focused on
wreckage or make them really focused on
wreckage or make them really focused on your business success which is terrible
your business success which is terrible
your business success which is terrible that’s an ass some point and it’s funny
that’s an ass some point and it’s funny
that’s an ass some point and it’s funny because again like most people wouldn’t
because again like most people wouldn’t
because again like most people wouldn’t expect they who that kind of advice from
expect they who that kind of advice from
expect they who that kind of advice from somebody who has over 10,000 employees
somebody who has over 10,000 employees
somebody who has over 10,000 employees and you know huge company um I love it
and you know huge company um I love it
and you know huge company um I love it like the bootstrapping nature and one
like the bootstrapping nature and one
like the bootstrapping nature and one last thing I would add to the social
last thing I would add to the social
last thing I would add to the social media site is make sure just like you’re
media site is make sure just like you’re
media site is make sure just like you’re picking products and
picking products and
picking products and services that you’re passionate about
services that you’re passionate about
services that you’re passionate about make sure that you are posting stuff on
make sure that you are posting stuff on
make sure that you are posting stuff on social that you’re passionate about so
social that you’re passionate about so
social that you’re passionate about so not just discount and coupon codes and
not just discount and coupon codes and
not just discount and coupon codes and promotions but what is the positive
promotions but what is the positive
promotions but what is the positive change you’re trying to make in the
change you’re trying to make in the
change you’re trying to make in the world and spread that message through
world and spread that message through
world and spread that message through social that’s what’s going to get you in
social that’s what’s going to get you in
social that’s what’s going to get you in audience and so it’s going to get people
audience and so it’s going to get people
audience and so it’s going to get people to care about you a lot of the CEOs
to care about you a lot of the CEOs
to care about you a lot of the CEOs aren’t on Twitter and I think when a lot
aren’t on Twitter and I think when a lot
aren’t on Twitter and I think when a lot of them do you’re going to fail because
of them do you’re going to fail because
of them do you’re going to fail because they don’t have an ability to relate to
they don’t have an ability to relate to
they don’t have an ability to relate to the the end user the customer the the
the the end user the customer the the
the the end user the customer the the general public Steven you can feel his
general public Steven you can feel his
general public Steven you can feel his passion and energy and creativity and
passion and energy and creativity and
passion and energy and creativity and his love for entrepreneurs so if he will
his love for entrepreneurs so if he will
his love for entrepreneurs so if he will excel where a lot of the CEOs that I
excel where a lot of the CEOs that I
excel where a lot of the CEOs that I find aren’t I mean they’re great
find aren’t I mean they’re great
find aren’t I mean they’re great managers but they don’t have a passion
managers but they don’t have a passion
managers but they don’t have a passion that can be tied into their messages so
that can be tied into their messages so
that can be tied into their messages so yeah I think they’re going to get on but
yeah I think they’re going to get on but
yeah I think they’re going to get on but I don’t think they’re going to do a good
I don’t think they’re going to do a good
I don’t think they’re going to do a good job and I think a lot of entrepreneurs
job and I think a lot of entrepreneurs
job and I think a lot of entrepreneurs get on and they don’t do a good job
get on and they don’t do a good job
get on and they don’t do a good job either because they don’t tap into their
either because they don’t tap into their
either because they don’t tap into their passion what they stand for what they
passion what they stand for what they
passion what they stand for what they want to do in the world and put that out
want to do in the world and put that out
want to do in the world and put that out is that’s what’s going to attract people
is that’s what’s going to attract people
is that’s what’s going to attract people to you Patrick is asking about the
to you Patrick is asking about the
to you Patrick is asking about the Richard Branson way what do we think
Richard Branson way what do we think
Richard Branson way what do we think about the Richard Branson awayfind the
about the Richard Branson awayfind the
about the Richard Branson awayfind the market that’s being poorly served right
market that’s being poorly served right
market that’s being poorly served right now in enter it was with a pain that was
now in enter it was with a pain that was
now in enter it was with a pain that was where the airline industry is almost
where the airline industry is almost
where the airline industry is almost acted like a monopoly no group friends
acted like a monopoly no group friends
acted like a monopoly no group friends like Canada Erika and United those guys
like Canada Erika and United those guys
like Canada Erika and United those guys me too easy too long and then people
me too easy too long and then people
me too easy too long and then people like Brandon came along and said I kind
like Brandon came along and said I kind
like Brandon came along and said I kind of think we want to give an amazing
of think we want to give an amazing
of think we want to give an amazing experience to our passengers loadable
experience to our passengers loadable
experience to our passengers loadable waste food service and reliability and
waste food service and reliability and
waste food service and reliability and he said similar things on music
he said similar things on music
he said similar things on music obviously stun become the mobility
obviously stun become the mobility
obviously stun become the mobility around virgin mobile all these sort of
around virgin mobile all these sort of
around virgin mobile all these sort of things so that the other thing that you
things so that the other thing that you
things so that the other thing that you kind of can’t forget about Richard
kind of can’t forget about Richard
kind of can’t forget about Richard Branson is he is the brand of the
Branson is he is the brand of the
Branson is he is the brand of the company he’s a rock star and he has
company he’s a rock star and he has
company he’s a rock star and he has built a culture around loving customers
built a culture around loving customers
built a culture around loving customers and you know the training around
and you know the training around
and you know the training around customer customer customers
customer customer customers
customer customer customers then I’ll give you an example I was very
then I’ll give you an example I was very
then I’ll give you an example I was very lucky well probably have 15 years ago to
lucky well probably have 15 years ago to
lucky well probably have 15 years ago to go to one of Richard Branson’s private
go to one of Richard Branson’s private
go to one of Richard Branson’s private parties these farm up near Oxford in the
parties these farm up near Oxford in the
parties these farm up near Oxford in the UK and you wouldn’t believe that all
UK and you wouldn’t believe that all
UK and you wouldn’t believe that all these employees there once here massive
these employees there once here massive
these employees there once here massive sulphide it reminds me when I started my
sulphide it reminds me when I started my
sulphide it reminds me when I started my business back again in California we had
business back again in California we had
business back again in California we had summer body for our employees in my yard
summer body for our employees in my yard
summer body for our employees in my yard the Richard Branson is a rock stars and
the Richard Branson is a rock stars and
the Richard Branson is a rock stars and international legend everybody’s getting
international legend everybody’s getting
international legend everybody’s getting off buses there must have been 50 bus
off buses there must have been 50 bus
off buses there must have been 50 bus loads of people from NATO with boys
loads of people from NATO with boys
loads of people from NATO with boys custom all these people and he was there
custom all these people and he was there
custom all these people and he was there to personally shake everybody’s that you
to personally shake everybody’s that you
to personally shake everybody’s that you know wow you know and meet the kids and
know wow you know and meet the kids and
know wow you know and meet the kids and me because that’s that’s what it because
me because that’s that’s what it because
me because that’s that’s what it because i think the end of day as entrepreneurs
i think the end of day as entrepreneurs
i think the end of day as entrepreneurs is very personal you got a purpose you
is very personal you got a purpose you
is very personal you got a purpose you got center puts you follow any passion
got center puts you follow any passion
got center puts you follow any passion and you never want to get reason you
and you never want to get reason you
and you never want to get reason you started the business love you had from
started the business love you had from
started the business love you had from day one i even when you’ve been there in
day one i even when you’ve been there in
day one i even when you’ve been there in 20 30 40 years because still going to
20 30 40 years because still going to
20 30 40 years because still going to that fashion my energy and i’ll say
that fashion my energy and i’ll say
that fashion my energy and i’ll say branson not only has been a disrupter
branson not only has been a disrupter
branson not only has been a disrupter and really gotta challenge cover
and really gotta challenge cover
and really gotta challenge cover monopoly guys the complacent cards which
monopoly guys the complacent cards which
monopoly guys the complacent cards which we all thought and he’s a winner he’s
we all thought and he’s a winner he’s
we all thought and he’s a winner he’s done in the right way and build an
done in the right way and build an
done in the right way and build an amazing culture I’m really connecting
amazing culture I’m really connecting
amazing culture I’m really connecting these people with a local customers it’s
these people with a local customers it’s
these people with a local customers it’s absolutely was yeah and I think remember
absolutely was yeah and I think remember
absolutely was yeah and I think remember to when Branson started he was doing
to when Branson started he was doing
to when Branson started he was doing things that he loved to you might look
things that he loved to you might look
things that he loved to you might look at branson saying now who’s involved in
at branson saying now who’s involved in
at branson saying now who’s involved in hundreds of industries and hundreds of
hundreds of industries and hundreds of
hundreds of industries and hundreds of businesses when he was starting like the
businesses when he was starting like the
businesses when he was starting like the behavior to model isn’t just look for an
behavior to model isn’t just look for an
behavior to model isn’t just look for an opportunity and jump into it you have to
opportunity and jump into it you have to
opportunity and jump into it you have to have that passion to want to do it to
have that passion to want to do it to
have that passion to want to do it to the industries that he tackled on
the industries that he tackled on
the industries that he tackled on himself when he was starting work and
himself when he was starting work and
himself when he was starting work and she said he cared about that he wanted
she said he cared about that he wanted
she said he cared about that he wanted to make a difference in and that’s why
to make a difference in and that’s why
to make a difference in and that’s why he had so much success in it and
he had so much success in it and
he had so much success in it and Barney’s money from his family his
Barney’s money from his family his
Barney’s money from his family his daughter and I was also founded I know
daughter and I was also founded I know
daughter and I was also founded I know you I know you not to follow along the
you I know you not to follow along the
you I know you not to follow along the chat but there’s tons of great comments
chat but there’s tons of great comments
chat but there’s tons of great comments him saying thank you so much great
him saying thank you so much great
him saying thank you so much great advice people weren’t expecting this
advice people weren’t expecting this
advice people weren’t expecting this from someone who works in a corporate
from someone who works in a corporate
from someone who works in a corporate environment so
environment so
environment so you got some compliments there um more
you got some compliments there um more
you got some compliments there um more questions I know we’re kind of running
questions I know we’re kind of running
questions I know we’re kind of running short of the time but someone is asking
short of the time but someone is asking
short of the time but someone is asking what do i do about someone who’s copying
what do i do about someone who’s copying
what do i do about someone who’s copying my every move and innovation yes I guess
my every move and innovation yes I guess
my every move and innovation yes I guess you talked about competitor now one
you talked about competitor now one
you talked about competitor now one thing I kind of you know if I if I if I
thing I kind of you know if I if I if I
thing I kind of you know if I if I if I just live a moment in dreams you know
just live a moment in dreams you know
just live a moment in dreams you know won’t say things like we want to be
won’t say things like we want to be
won’t say things like we want to be loved our customers loved by our
loved our customers loved by our
loved our customers loved by our colleagues our employees but one thing I
colleagues our employees but one thing I
colleagues our employees but one thing I would always say is we want to be
would always say is we want to be
would always say is we want to be mimicked and cottage and absolutely bar
mimicked and cottage and absolutely bar
mimicked and cottage and absolutely bar competitors because i think that’s
competitors because i think that’s
competitors because i think that’s that’s the biggest credit you build a
that’s the biggest credit you build a
that’s the biggest credit you build a business you build a serviceable product
business you build a serviceable product
business you build a serviceable product and when you see competitors trying to
and when you see competitors trying to
and when you see competitors trying to copy you it means you doing though i
copy you it means you doing though i
copy you it means you doing though i think so i would say again kind of you
think so i would say again kind of you
think so i would say again kind of you know if you’ve got chronic business with
know if you’ve got chronic business with
know if you’ve got chronic business with intellectual property you can do stuff
intellectual property you can do stuff
intellectual property you can do stuff like pattern so you can build some
like pattern so you can build some
like pattern so you can build some barriers to entry build value made those
barriers to entry build value made those
barriers to entry build value made those elements of invention very precious and
elements of invention very precious and
elements of invention very precious and also protect them I don’t encourage you
also protect them I don’t encourage you
also protect them I don’t encourage you to do that but but also just as a
to do that but but also just as a
to do that but but also just as a culture because if you have the
culture because if you have the
culture because if you have the innovator out there everybody’s going to
innovator out there everybody’s going to
innovator out there everybody’s going to follow you and I think that’s that’s the
follow you and I think that’s that’s the
follow you and I think that’s that’s the company everybody wants to work for they
company everybody wants to work for they
company everybody wants to work for they don’t want to work for the guys and copy
don’t want to work for the guys and copy
don’t want to work for the guys and copy you they want to work and get absolutely
you they want to work and get absolutely
you they want to work and get absolutely the front of the train so i would say
the front of the train so i would say
the front of the train so i would say again it’s kind of not a negative is a
again it’s kind of not a negative is a
again it’s kind of not a negative is a positive and what it should spur you on
positive and what it should spur you on
positive and what it should spur you on is to never be complacent never rest on
is to never be complacent never rest on
is to never be complacent never rest on your laurels invent the next thing so
your laurels invent the next thing so
your laurels invent the next thing so they’re always kind of in your every
they’re always kind of in your every
they’re always kind of in your every error I love it I completely agree I
error I love it I completely agree I
error I love it I completely agree I think I thing can go one of two ways the
think I thing can go one of two ways the
think I thing can go one of two ways the one way is to fight it you know sue them
one way is to fight it you know sue them
one way is to fight it you know sue them you know get your lawyers write them
you know get your lawyers write them
you know get your lawyers write them letters taking the cord all of that
letters taking the cord all of that
letters taking the cord all of that stuff and the other way is just keep
stuff and the other way is just keep
stuff and the other way is just keep doing what you’re great at and building
doing what you’re great at and building
doing what you’re great at and building new innovations and new products and new
new innovations and new products and new
new innovations and new products and new services and stay ahead of the curve and
services and stay ahead of the curve and
services and stay ahead of the curve and I’m much I’m much more the positive guy
I’m much I’m much more the positive guy
I’m much I’m much more the positive guy right i love the positive approach
right i love the positive approach
right i love the positive approach people copy me people rip off my videos
people copy me people rip off my videos
people copy me people rip off my videos people take things that I’ve said and
people take things that I’ve said and
people take things that I’ve said and they put their name on it constantly
they put their name on it constantly
they put their name on it constantly it’s flattery and I just honest
it’s flattery and I just honest
it’s flattery and I just honest just ignore it because my strengths are
just ignore it because my strengths are
just ignore it because my strengths are going to be more in continue to produce
going to be more in continue to produce
going to be more in continue to produce and integrate amazing stuff instead of
and integrate amazing stuff instead of
and integrate amazing stuff instead of trying to fight them and take that down
trying to fight them and take that down
trying to fight them and take that down and don’t do that and it’s just negative
and don’t do that and it’s just negative
and don’t do that and it’s just negative energy i don’t know maybe that’s me
energy i don’t know maybe that’s me
energy i don’t know maybe that’s me personally I know there’s definitely a
personally I know there’s definitely a
personally I know there’s definitely a place for lawyers and lawsuits and all
place for lawyers and lawsuits and all
place for lawyers and lawsuits and all that stuff but I just tend to focus on
that stuff but I just tend to focus on
that stuff but I just tend to focus on the positive i just say mine is flattery
the positive i just say mine is flattery
the positive i just say mine is flattery keep going build something amazing come
keep going build something amazing come
keep going build something amazing come with the next innovation go faster maybe
with the next innovation go faster maybe
with the next innovation go faster maybe time for one more kiss an old clock
time for one more kiss an old clock
time for one more kiss an old clock people are talking about mindset and
people are talking about mindset and
people are talking about mindset and parents and uh being influences and
parents and uh being influences and
parents and uh being influences and wondering who are your influences that
wondering who are your influences that
wondering who are your influences that help you develop your positive mindset
help you develop your positive mindset
help you develop your positive mindset um I think there’s a lot of people of
um I think there’s a lot of people of
um I think there’s a lot of people of work with her through this very lucky
work with her through this very lucky
work with her through this very lucky luckiest girl I’m a one star there’s a
luckiest girl I’m a one star there’s a
luckiest girl I’m a one star there’s a lot of people over he is this guy was
lot of people over he is this guy was
lot of people over he is this guy was back in the 80s with a company called
back in the 80s with a company called
back in the 80s with a company called Oracle there’s amazing leader there
Oracle there’s amazing leader there
Oracle there’s amazing leader there could relay there’s an amazing guy who’s
could relay there’s an amazing guy who’s
could relay there’s an amazing guy who’s now sells for steep garnet it’s just
now sells for steep garnet it’s just
now sells for steep garnet it’s just there’s loads of people because again
there’s loads of people because again
there’s loads of people because again this is about I think authenticity
this is about I think authenticity
this is about I think authenticity integrity folliat dreams and people will
integrity folliat dreams and people will
integrity folliat dreams and people will gravitate towards your optimism so
gravitate towards your optimism so
gravitate towards your optimism so you’ll get people who come and put your
you’ll get people who come and put your
you’ll get people who come and put your arm around you so you can do that and
arm around you so you can do that and
arm around you so you can do that and this loss and they said there there’s
this loss and they said there there’s
this loss and they said there there’s lots of people who will say are now kind
lots of people who will say are now kind
lots of people who will say are now kind of bring through that and go with the
of bring through that and go with the
of bring through that and go with the positivity of the people who in kind of
positivity of the people who in kind of
positivity of the people who in kind of your mentors and and you can be very
your mentors and and you can be very
your mentors and and you can be very honest with them and again share your
honest with them and again share your
honest with them and again share your vulnerabilities or what you worried
vulnerabilities or what you worried
vulnerabilities or what you worried about how to do things differently what
about how to do things differently what
about how to do things differently what might not work on and al to me how you
might not work on and al to me how you
might not work on and al to me how you can course-correct things both in terms
can course-correct things both in terms
can course-correct things both in terms of products services and sometimes you
of products services and sometimes you
of products services and sometimes you know your own behavior and leadership
know your own behavior and leadership
know your own behavior and leadership and all those sort of personal elements
and all those sort of personal elements
and all those sort of personal elements as well so I would say I’m something
as well so I would say I’m something
as well so I would say I’m something we’ve done it’s a gesture is kind of
we’ve done it’s a gesture is kind of
we’ve done it’s a gesture is kind of formalized somebody called a mentoring
formalized somebody called a mentoring
formalized somebody called a mentoring program the small and medium businesses
program the small and medium businesses
program the small and medium businesses so one of my executives actually go out
so one of my executives actually go out
so one of my executives actually go out there with our customers and help them
there with our customers and help them
there with our customers and help them on their growth plans their business
on their growth plans their business
on their growth plans their business plans have a go international all these
plans have a go international all these
plans have a go international all these sort of things that are kind of the
sort of things that are kind of the
sort of things that are kind of the typical issues yeah and we’re going to
typical issues yeah and we’re going to
typical issues yeah and we’re going to grow
grow
grow business because I mean you’ve gotta
business because I mean you’ve gotta
business because I mean you’ve gotta gravitate towards people who feel that
gravitate towards people who feel that
gravitate towards people who feel that sense of responsibility and it’s amazing
sense of responsibility and it’s amazing
sense of responsibility and it’s amazing who you get advice from honestly so you
who you get advice from honestly so you
who you get advice from honestly so you can read books as well you can do all
can read books as well you can do all
can read books as well you can do all the good great books and all the
the good great books and all the
the good great books and all the mentoring books how to start a business
mentoring books how to start a business
mentoring books how to start a business but I’m a kind of believer in like
but I’m a kind of believer in like
but I’m a kind of believer in like heaven is small businesses we’re in the
heaven is small businesses we’re in the
heaven is small businesses we’re in the University of life and we’re learning on
University of life and we’re learning on
University of life and we’re learning on the streets of how to build great
the streets of how to build great
the streets of how to build great companies and special companies and
companies and special companies and
companies and special companies and follow our dreams and follow that sense
follow our dreams and follow that sense
follow our dreams and follow that sense of purpose and you will find there’ll be
of purpose and you will find there’ll be
of purpose and you will find there’ll be loads of people I’m sure Evan would say
loads of people I’m sure Evan would say
loads of people I’m sure Evan would say this who will give you in valuable
this who will give you in valuable
this who will give you in valuable advice and and I think wall of the
advice and and I think wall of the
advice and and I think wall of the school great sense of humility and
school great sense of humility and
school great sense of humility and getting nuggets of advice from people
getting nuggets of advice from people
getting nuggets of advice from people about great experience is is how is
about great experience is is how is
about great experience is is how is magic I love it I think for me people
magic I love it I think for me people
magic I love it I think for me people had the biggest impact on my mind said
had the biggest impact on my mind said
had the biggest impact on my mind said have been my parents live in didn’t know
have been my parents live in didn’t know
have been my parents live in didn’t know much about entrepreneurship I when I was
much about entrepreneurship I when I was
much about entrepreneurship I when I was growing up I thought I want to be a
growing up I thought I want to be a
growing up I thought I want to be a banker my high school yearbook
banker my high school yearbook
banker my high school yearbook graduating it says where do you want to
graduating it says where do you want to
graduating it says where do you want to be in taking I said VP at a bank and so
be in taking I said VP at a bank and so
be in taking I said VP at a bank and so I didn’t get a lot of entrepreneurialism
I didn’t get a lot of entrepreneurialism
I didn’t get a lot of entrepreneurialism from them but it was more just believe
from them but it was more just believe
from them but it was more just believe in myself right believe there that comes
in myself right believe there that comes
in myself right believe there that comes from my parents i remember when i was in
from my parents i remember when i was in
from my parents i remember when i was in school and doing poorly in grades I mean
school and doing poorly in grades I mean
school and doing poorly in grades I mean like have ceased that’s poor and my
like have ceased that’s poor and my
like have ceased that’s poor and my family my sister’s always got straight
family my sister’s always got straight
family my sister’s always got straight A’s I’d have to sit down with them every
A’s I’d have to sit down with them every
A’s I’d have to sit down with them every uh every time report card came in and
uh every time report card came in and
uh every time report card came in and they wanted to talk about I knew it was
they wanted to talk about I knew it was
they wanted to talk about I knew it was in trouble and they always told me that
in trouble and they always told me that
in trouble and they always told me that I was a cost really Carmichael on that I
I was a cost really Carmichael on that I
I was a cost really Carmichael on that I could do it and so my mom’s last name is
could do it and so my mom’s last name is
could do it and so my mom’s last name is cuz truly and they always just instill
cuz truly and they always just instill
cuz truly and they always just instill that belief in me to trust in myself and
that belief in me to trust in myself and
that belief in me to trust in myself and you know by the end of high school I was
you know by the end of high school I was
you know by the end of high school I was straight 90s and and kind of turned
straight 90s and and kind of turned
straight 90s and and kind of turned everything around but um yeah I really
everything around but um yeah I really
everything around but um yeah I really credit them for instilling that self
credit them for instilling that self
credit them for instilling that self confidence and belief in myself and I’ve
confidence and belief in myself and I’ve
confidence and belief in myself and I’ve gotten a lot of advice and business
gotten a lot of advice and business
gotten a lot of advice and business ideas from from different people along
ideas from from different people along
ideas from from different people along my route but that mindset i think really
my route but that mindset i think really
my route but that mindset i think really came from them I know we’re bumping up
came from them I know we’re bumping up
came from them I know we’re bumping up against a clock a bunch of people right
against a clock a bunch of people right
against a clock a bunch of people right in to say hey how can i find you on
in to say hey how can i find you on
in to say hey how can i find you on social you guys know how to find me
social you guys know how to find me
social you guys know how to find me steven is is
steven is is
steven is is kelly CEO uh I will elite i’ll link it
kelly CEO uh I will elite i’ll link it
kelly CEO uh I will elite i’ll link it in the description if you guys want to
in the description if you guys want to
in the description if you guys want to follow stephen as well and we are gonna
follow stephen as well and we are gonna
follow stephen as well and we are gonna do this again right we’re going to
do this again right we’re going to
do this again right we’re going to stevens coming to toronto on tuesday
stevens coming to toronto on tuesday
stevens coming to toronto on tuesday drawn about the labor day yeah he’s
drawn about the labor day yeah he’s
drawn about the labor day yeah he’s coming on tuesday and we’re going to do
coming on tuesday and we’re going to do
coming on tuesday and we’re going to do this live together and so I know there’s
this live together and so I know there’s
this live together and so I know there’s a lot of people that we weren’t able to
a lot of people that we weren’t able to
a lot of people that we weren’t able to answer the questions from I apologize to
answer the questions from I apologize to
answer the questions from I apologize to kind of go through and quickly but a lot
kind of go through and quickly but a lot
kind of go through and quickly but a lot of you guys were interested so we’ll do
of you guys were interested so we’ll do
of you guys were interested so we’ll do a follow-up session on Tuesday to answer
a follow-up session on Tuesday to answer
a follow-up session on Tuesday to answer all your questions and appreciate guys
all your questions and appreciate guys
all your questions and appreciate guys tuning in Steven did you have any any
tuning in Steven did you have any any
tuning in Steven did you have any any final things to say about finding you or
final things to say about finding you or
final things to say about finding you or sage words of advice um you guys you put
sage words of advice um you guys you put
sage words of advice um you guys you put my on twitter handle on there and we’re
my on twitter handle on there and we’re
my on twitter handle on there and we’re very fruitful pretty informal obviously
very fruitful pretty informal obviously
very fruitful pretty informal obviously we are totally committed as as your
we are totally committed as as your
we are totally committed as as your champion small immediate business we
champion small immediate business we
champion small immediate business we love seeing people like ever as another
love seeing people like ever as another
love seeing people like ever as another of your champions out that your guardian
of your champions out that your guardian
of your champions out that your guardian angel and we’ve got to build this
angel and we’ve got to build this
angel and we’ve got to build this community where people really appreciate
community where people really appreciate
community where people really appreciate the family almost very special about
the family almost very special about
the family almost very special about small and medium business why you guys
small and medium business why you guys
small and medium business why you guys and together the true here is the
and together the true here is the
and together the true here is the economy the risk takers the guys who go
economy the risk takers the guys who go
economy the risk takers the guys who go the extra mile the guys who come in the
the extra mile the guys who come in the
the extra mile the guys who come in the office crazy times in the morning to
office crazy times in the morning to
office crazy times in the morning to leave late at night the guy sometimes
leave late at night the guy sometimes
leave late at night the guy sometimes hope you do not chew off to his family
hope you do not chew off to his family
hope you do not chew off to his family birthdays and stuff like that because
birthdays and stuff like that because
birthdays and stuff like that because you love your customers on entering so
you love your customers on entering so
you love your customers on entering so we’re all there mooncalf you and you
we’re all there mooncalf you and you
we’re all there mooncalf you and you know see ya we will have another one of
know see ya we will have another one of
know see ya we will have another one of these so let’s keep the conversation
these so let’s keep the conversation
these so let’s keep the conversation going I love it well thank you guys so
going I love it well thank you guys so
going I love it well thank you guys so much for watching Stephen thank you so
much for watching Stephen thank you so
much for watching Stephen thank you so much for joining me and I will see you
much for joining me and I will see you
much for joining me and I will see you all on Tuesday great job thanks Alan
all on Tuesday great job thanks Alan
all on Tuesday great job thanks Alan thanks
”
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