clouds and dirt I spend all my time in the clouds in the dirt the clouds are
the clouds in the dirt the clouds are
the clouds in the dirt the clouds are the high-end philosophy and beliefs that
the high-end philosophy and beliefs that
the high-end philosophy and beliefs that are the heart of everything I am and
are the heart of everything I am and
are the heart of everything I am and everything I do
everything I do
everything I do if you religiously follow just a few
if you religiously follow just a few
if you religiously follow just a few core business philosophies that mean the
core business philosophies that mean the
core business philosophies that mean the most to you and spend all your time
most to you and spend all your time
most to you and spend all your time there everything else will naturally
there everything else will naturally
there everything else will naturally fall into place the dirt is about being
fall into place the dirt is about being
fall into place the dirt is about being a practitioner and executing towards
a practitioner and executing towards
a practitioner and executing towards those clouds it’s the hard work the vast
those clouds it’s the hard work the vast
those clouds it’s the hard work the vast majority of people tend to play to the
majority of people tend to play to the
majority of people tend to play to the middle which is why they usually only
middle which is why they usually only
middle which is why they usually only succeed up to a certain level and then
succeed up to a certain level and then
succeed up to a certain level and then Plateau ideas are worthless without the
Plateau ideas are worthless without the
Plateau ideas are worthless without the execution execution is pointless without
execution execution is pointless without
execution execution is pointless without the ideas there are too many people who
the ideas there are too many people who
the ideas there are too many people who are average at what they do and then
are average at what they do and then
are average at what they do and then confused by their average results
confused by their average results
confused by their average results everyone has their own definition of
everyone has their own definition of
everyone has their own definition of thousand dirt but if there’s any advice
thousand dirt but if there’s any advice
thousand dirt but if there’s any advice I can offer you that will change the
I can offer you that will change the
I can offer you that will change the entire trajectory of your career it’s a
entire trajectory of your career it’s a
entire trajectory of your career it’s a start pushing on both edges raise the
start pushing on both edges raise the
start pushing on both edges raise the bar on your business philosophy dig
bar on your business philosophy dig
bar on your business philosophy dig deeper into your craft you want to be an
deeper into your craft you want to be an
deeper into your craft you want to be an equally good architect as you are
equally good architect as you are
equally good architect as you are amazing you’ve got to be able to
amazing you’ve got to be able to
amazing you’ve got to be able to simultaneously think at a high level and
simultaneously think at a high level and
simultaneously think at a high level and get your hands dirty there are too many
get your hands dirty there are too many
get your hands dirty there are too many prima donnas out there who think that
prima donnas out there who think that
prima donnas out there who think that they are the brains of the business and
they are the brains of the business and
they are the brains of the business and they don’t have to get their hands dirty
they don’t have to get their hands dirty
they don’t have to get their hands dirty don’t get caught up in this
don’t get caught up in this
don’t get caught up in this even as you start to taste success you
even as you start to taste success you
even as you start to taste success you have to have the humility to get on the
have to have the humility to get on the
have to have the humility to get on the middle aisle seat to the Philippines and
middle aisle seat to the Philippines and
middle aisle seat to the Philippines and sell a few bottles of wine some random
sell a few bottles of wine some random
sell a few bottles of wine some random restaurant on any given day I sit
restaurant on any given day I sit
restaurant on any given day I sit through four or more pitches and the
through four or more pitches and the
through four or more pitches and the pitch I usually end up liking the one
pitch I usually end up liking the one
pitch I usually end up liking the one where the players are actually doing the
where the players are actually doing the
where the players are actually doing the work they’re in the trenches they’re not
work they’re in the trenches they’re not
work they’re in the trenches they’re not just doing the big holistic thinking or
just doing the big holistic thinking or
just doing the big holistic thinking or the higher-level branding they’re just
the higher-level branding they’re just
the higher-level branding they’re just at a raw level executing they’re
at a raw level executing they’re
at a raw level executing they’re engaging like mad and experimenting and
engaging like mad and experimenting and
engaging like mad and experimenting and trying things that risk getting them
trying things that risk getting them
trying things that risk getting them ridiculed there really aren’t that many
ridiculed there really aren’t that many
ridiculed there really aren’t that many people who are hard practitioners like
people who are hard practitioners like
people who are hard practitioners like that there also aren’t that many people
that there also aren’t that many people
that there also aren’t that many people who are looking far into the future I’m
who are looking far into the future I’m
who are looking far into the future I’m talking twenty twenty-five and twenty
talking twenty twenty-five and twenty
talking twenty twenty-five and twenty thirty everyone is hanging in the middle
thirty everyone is hanging in the middle
thirty everyone is hanging in the middle space trying to get the most in the
space trying to get the most in the
space trying to get the most in the short term instead of trying to build
short term instead of trying to build
short term instead of trying to build something that lasts to be in the middle
something that lasts to be in the middle
something that lasts to be in the middle is to be like everyone else it’s safe
is to be like everyone else it’s safe
is to be like everyone else it’s safe the middle keeps everything going away
the middle keeps everything going away
the middle keeps everything going away it always has the clouds and the dirt
it always has the clouds and the dirt
it always has the clouds and the dirt breaks things up you surrounded by the
breaks things up you surrounded by the
breaks things up you surrounded by the middle for 99.9% of your life
middle for 99.9% of your life
middle for 99.9% of your life most things are unremarkable I want you
most things are unremarkable I want you
most things are unremarkable I want you to lose yourself in the clouds in the
to lose yourself in the clouds in the
to lose yourself in the clouds in the dirt and figure out what you can make
dirt and figure out what you can make
dirt and figure out what you can make that change
that change
that change bigness sucks lack of Drive sucks
bigness sucks lack of Drive sucks
bigness sucks lack of Drive sucks half-assing things suck and so does the
half-assing things suck and so does the
half-assing things suck and so does the minute Wow
”
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