could diversity take away from your creativity as well okay I current ago
creativity as well okay I current ago
creativity as well okay I current ago that I think um I think the critical
that I think um I think the critical
that I think um I think the critical thing is stay true to your idea straight
thing is stay true to your idea straight
thing is stay true to your idea straight to your mission your purpose that that’s
to your mission your purpose that that’s
to your mission your purpose that that’s fundamental less your foundation but
fundamental less your foundation but
fundamental less your foundation but within that then the next question is
within that then the next question is
within that then the next question is how do you reach audience and then also
how do you reach audience and then also
how do you reach audience and then also how do you do it how do you go to market
how do you do it how do you go to market
how do you do it how do you go to market how do you create the product I think by
how do you create the product I think by
how do you create the product I think by including diverse do you actually
including diverse do you actually
including diverse do you actually increase the level of creativity
increase the level of creativity
increase the level of creativity dramatically and the financial results
dramatically and the financial results
dramatically and the financial results are companies that are strong and
are companies that are strong and
are companies that are strong and diverse tend to be way better than those
diverse tend to be way better than those
diverse tend to be way better than those that are very restrictive and
that are very restrictive and
that are very restrictive and traditional now I think why does it
traditional now I think why does it
traditional now I think why does it increase diversity you know if again it
increase diversity you know if again it
increase diversity you know if again it Spotify is really cool they have they
Spotify is really cool they have they
Spotify is really cool they have they have this music room and then they have
have this music room and then they have
have this music room and then they have this area where they can watch people or
this area where they can watch people or
this area where they can watch people or focus groups and stuff like that and
focus groups and stuff like that and
focus groups and stuff like that and they deliberately will get very diverse
they deliberately will get very diverse
they deliberately will get very diverse people listening to their new products
people listening to their new products
people listening to their new products and that she going through the whole
and that she going through the whole
and that she going through the whole usability their new products and you
usability their new products and you
usability their new products and you okay because I’m I guess I’ve lived in
okay because I’m I guess I’ve lived in
okay because I’m I guess I’ve lived in technology long time you cannot believe
technology long time you cannot believe
technology long time you cannot believe how great engineers don’t realize how
how great engineers don’t realize how
how great engineers don’t realize how difficult to use their products are and
difficult to use their products are and
difficult to use their products are and they might have built the best you know
they might have built the best you know
they might have built the best you know mousetrap in the world they mount and
mousetrap in the world they mount and
mousetrap in the world they mount and build the best features of functions of
build the best features of functions of
build the best features of functions of the coolest kind of music download in
the coolest kind of music download in
the coolest kind of music download in the world but unless it’s usable and
the world but unless it’s usable and
the world but unless it’s usable and simple and intuitive then it’s not going
simple and intuitive then it’s not going
simple and intuitive then it’s not going to get our the air time so they you
to get our the air time so they you
to get our the air time so they you never ever ever arm get disappointed by
never ever ever arm get disappointed by
never ever ever arm get disappointed by getting user feedback in terms of Rho
getting user feedback in terms of Rho
getting user feedback in terms of Rho testing new products and i think around
testing new products and i think around
testing new products and i think around that you don’t want to just rotate
that you don’t want to just rotate
that you don’t want to just rotate unless you’ve got a very narrow part
unless you’ve got a very narrow part
unless you’ve got a very narrow part just to one segment of society it’s much
just to one segment of society it’s much
just to one segment of society it’s much better if you really want to scare your
better if you really want to scare your
better if you really want to scare your product to do that and then go out to
product to do that and then go out to
product to do that and then go out to other segments and be very diverse and
other segments and be very diverse and
other segments and be very diverse and you’re thinking I think the creativity
you’re thinking I think the creativity
you’re thinking I think the creativity just is speaking for me personally by
just is speaking for me personally by
just is speaking for me personally by having a lot of people within the
having a lot of people within the
having a lot of people within the company challenge me from very diverse
company challenge me from very diverse
company challenge me from very diverse backgrounds
backgrounds
backgrounds gives me a much greater appreciation of
gives me a much greater appreciation of
gives me a much greater appreciation of how to do the best for our customers so
how to do the best for our customers so
how to do the best for our customers so and again you know it’s so true in life
and again you know it’s so true in life
and again you know it’s so true in life sometimes I think there’s an
sometimes I think there’s an
sometimes I think there’s an entrepreneur you get a bit successful
entrepreneur you get a bit successful
entrepreneur you get a bit successful you start believing your own PR are and
you start believing your own PR are and
you start believing your own PR are and you get a bit comfortable and when you
you get a bit comfortable and when you
you get a bit comfortable and when you do that you kind of lose your creativity
do that you kind of lose your creativity
do that you kind of lose your creativity whereas what were your questions all
whereas what were your questions all
whereas what were your questions all about coke is about how do you
about coke is about how do you
about coke is about how do you accelerate their creative in their I
accelerate their creative in their I
accelerate their creative in their I think diversity is just one of the ways
think diversity is just one of the ways
think diversity is just one of the ways you can do that and get some fantastic
you can do that and get some fantastic
you can do that and get some fantastic input sent really strong invention
input sent really strong invention
input sent really strong invention innovation and then there’s a lady kind
innovation and then there’s a lady kind
innovation and then there’s a lady kind of going to make the choices and start
of going to make the choices and start
of going to make the choices and start executing and delivering on that vision
executing and delivering on that vision
executing and delivering on that vision yeah I’m definitely steven on this one I
yeah I’m definitely steven on this one I
yeah I’m definitely steven on this one I don’t know that we just really disagree
don’t know that we just really disagree
don’t know that we just really disagree a lot though and the questions anyway
a lot though and the questions anyway
a lot though and the questions anyway just different sides of the coin on most
just different sides of the coin on most
just different sides of the coin on most of these I don’t see a world in which
of these I don’t see a world in which
of these I don’t see a world in which for any company adding diversity would
for any company adding diversity would
for any company adding diversity would take away from creativity just I don’t
take away from creativity just I don’t
take away from creativity just I don’t know how that happens I think maybe
know how that happens I think maybe
know how that happens I think maybe maybe your own you know if you’re
maybe your own you know if you’re
maybe your own you know if you’re injecting other people into a company
injecting other people into a company
injecting other people into a company then maybe the responsibility on you
then maybe the responsibility on you
then maybe the responsibility on you isn’t as great to be creative if you
isn’t as great to be creative if you
isn’t as great to be creative if you have to come up with everything then now
have to come up with everything then now
have to come up with everything then now that you have people you can rely on
that you have people you can rely on
that you have people you can rely on maybe you don’t have to compass as many
maybe you don’t have to compass as many
maybe you don’t have to compass as many ideas maybe your own personal creativity
ideas maybe your own personal creativity
ideas maybe your own personal creativity I don’t know if that’s what he’s getting
I don’t know if that’s what he’s getting
I don’t know if that’s what he’s getting that but you know look at what’s in the
that but you know look at what’s in the
that but you know look at what’s in the best interest of your company the best
best interest of your company the best
best interest of your company the best ideas when if it’s only you coming up
ideas when if it’s only you coming up
ideas when if it’s only you coming up with ideas and the ideas are just ok by
with ideas and the ideas are just ok by
with ideas and the ideas are just ok by adding more people into the mix they can
adding more people into the mix they can
adding more people into the mix they can take that ok idea into a great one and
take that ok idea into a great one and
take that ok idea into a great one and so if that means you’re not coming up
so if that means you’re not coming up
so if that means you’re not coming up with every single idea for the business
with every single idea for the business
with every single idea for the business and maybe that’s a good thing to help
and maybe that’s a good thing to help
and maybe that’s a good thing to help you get to where you need to go
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