hi I’m Evan Carmichael welcome to another edition of ask Evan today’s
another edition of ask Evan today’s
another edition of ask Evan today’s question comes from one of my newsletter
question comes from one of my newsletter
question comes from one of my newsletter readers runny who wrote in asking about
readers runny who wrote in asking about
readers runny who wrote in asking about helping to grow his business so I love
helping to grow his business so I love
helping to grow his business so I love your story I’m a young entrepreneur and
your story I’m a young entrepreneur and
your story I’m a young entrepreneur and I’m trying to market and finance my
I’m trying to market and finance my
I’m trying to market and finance my business I sell building materials and
business I sell building materials and
business I sell building materials and soon I’m starting consumer products
soon I’m starting consumer products
soon I’m starting consumer products please help so thanks for the question
please help so thanks for the question
please help so thanks for the question Ronnie a challenge a lot of
Ronnie a challenge a lot of
Ronnie a challenge a lot of entrepreneurs face how do I you know
entrepreneurs face how do I you know
entrepreneurs face how do I you know grow my business get more companies and
grow my business get more companies and
grow my business get more companies and more customers coming in to buy what I’m
more customers coming in to buy what I’m
more customers coming in to buy what I’m selling in your case I would think the
selling in your case I would think the
selling in your case I would think the main thing for you is trying to build
main thing for you is trying to build
main thing for you is trying to build around your customers so I don’t know
around your customers so I don’t know
around your customers so I don’t know how many your clients you already have
how many your clients you already have
how many your clients you already have but I would focus on the the customers
but I would focus on the the customers
but I would focus on the the customers who you can add meaningful tangible
who you can add meaningful tangible
who you can add meaningful tangible results to who also have a budget so
results to who also have a budget so
results to who also have a budget so build around their problems build around
build around their problems build around
build around their problems build around their pain points and I would focus on
their pain points and I would focus on
their pain points and I would focus on the business customer so you mentioned
the business customer so you mentioned
the business customer so you mentioned you sell building materials and you’re
you sell building materials and you’re
you sell building materials and you’re going to launch a consumer product line
going to launch a consumer product line
going to launch a consumer product line consumer products are really really
consumer products are really really
consumer products are really really tough it’s not that it’s not possible
tough it’s not that it’s not possible
tough it’s not that it’s not possible it’s just really hard it’s expensive to
it’s just really hard it’s expensive to
it’s just really hard it’s expensive to launch expense at the market and every
launch expense at the market and every
launch expense at the market and every time you’re selling your selling
time you’re selling your selling
time you’re selling your selling one-offs so it’s really hard to get the
one-offs so it’s really hard to get the
one-offs so it’s really hard to get the cash flow coming in so a lot of
cash flow coming in so a lot of
cash flow coming in so a lot of companies get blood dried because
companies get blood dried because
companies get blood dried because they’re there you know blowing their
they’re there you know blowing their
they’re there you know blowing their brains out trying to you know create
brains out trying to you know create
brains out trying to you know create that marketing engine this held the
that marketing engine this held the
that marketing engine this held the consumer market i would first if you’re
consumer market i would first if you’re
consumer market i would first if you’re having financing issues and marketing
having financing issues and marketing
having financing issues and marketing issues i would first focus on the
issues i would first focus on the
issues i would first focus on the business market so if you already
business market so if you already
business market so if you already selling the business clients for your
selling the business clients for your
selling the business clients for your building materials focus on them more
building materials focus on them more
building materials focus on them more what more can you do to help them
what more can you do to help them
what more can you do to help them business customers are great because
business customers are great because
business customers are great because they’ll do repeat orders if you’re if
they’ll do repeat orders if you’re if
they’ll do repeat orders if you’re if you can become a vital part of their
you can become a vital part of their
you can become a vital part of their business they’re going to want to make
business they’re going to want to make
business they’re going to want to make you a part of their business right
you a part of their business right
you a part of their business right they’re going to want to keep ordering
they’re going to want to keep ordering
they’re going to want to keep ordering from you on an ongoing basis as they
from you on an ongoing basis as they
from you on an ongoing basis as they need more in your case materials but
need more in your case materials but
need more in your case materials but whatever you’re selling they’re going to
whatever you’re selling they’re going to
whatever you’re selling they’re going to need more of it ideal it’s a consumable
need more of it ideal it’s a consumable
need more of it ideal it’s a consumable that they can use on a you know keep
that they can use on a you know keep
that they can use on a you know keep ordering on a regular basis from you
ordering on a regular basis from you
ordering on a regular basis from you that’s great they also make bigger
that’s great they also make bigger
that’s great they also make bigger orders so if you are talking to business
orders so if you are talking to business
orders so if you are talking to business owners hopefully some bigger companies
owners hopefully some bigger companies
owners hopefully some bigger companies they’re going to order a lot more
they’re going to order a lot more
they’re going to order a lot more quantity than the consumer market will
quantity than the consumer market will
quantity than the consumer market will on an individual basis so you might have
on an individual basis so you might have
on an individual basis so you might have a bigger overall opportunity going
a bigger overall opportunity going
a bigger overall opportunity going to consumer market but it’s again
to consumer market but it’s again
to consumer market but it’s again expensive and really risky to go after
expensive and really risky to go after
expensive and really risky to go after when they make an older it’s one order
when they make an older it’s one order
when they make an older it’s one order to order it’s really small where if you
to order it’s really small where if you
to order it’s really small where if you go to business you might sell one
go to business you might sell one
go to business you might sell one hundred a thousand ten thousand right
hundred a thousand ten thousand right
hundred a thousand ten thousand right it’s a lot easier to make the bigger
it’s a lot easier to make the bigger
it’s a lot easier to make the bigger quantities and to bring in the cash
quantities and to bring in the cash
quantities and to bring in the cash again when you’re starting the business
again when you’re starting the business
again when you’re starting the business and you’re at the brink of you know
and you’re at the brink of you know
and you’re at the brink of you know failure because you run out of money you
failure because you run out of money you
failure because you run out of money you got to get cash flow coming in and
got to get cash flow coming in and
got to get cash flow coming in and that’s easier to get from business
that’s easier to get from business
that’s easier to get from business market than from the consumer market so
market than from the consumer market so
market than from the consumer market so you can get you know bigger orders
you can get you know bigger orders
you can get you know bigger orders coming in and awesome way to build a
coming in and awesome way to build a
coming in and awesome way to build a business if you can so I would focus on
business if you can so I would focus on
business if you can so I would focus on the built the building material business
the built the building material business
the built the building material business and not so much to consumer market until
and not so much to consumer market until
and not so much to consumer market until you’re able to get to the point where
you’re able to get to the point where
you’re able to get to the point where you’re supporting yourself right you may
you’re supporting yourself right you may
you’re supporting yourself right you may have you know big dreams of what you
have you know big dreams of what you
have you know big dreams of what you want to sell is an awesome consumer
want to sell is an awesome consumer
want to sell is an awesome consumer product marketing idea if you in the
product marketing idea if you in the
product marketing idea if you in the future but I you know put that on hold
future but I you know put that on hold
future but I you know put that on hold keep that in mind definitely but get
keep that in mind definitely but get
keep that in mind definitely but get your business to the point where you’re
your business to the point where you’re
your business to the point where you’re able to survive support yourself you
able to survive support yourself you
able to survive support yourself you have some cash flow coming in from your
have some cash flow coming in from your
have some cash flow coming in from your business clients that then you can
business clients that then you can
business clients that then you can afford to spend a little time energy
afford to spend a little time energy
afford to spend a little time energy resources money to build this consumer
resources money to build this consumer
resources money to build this consumer side of the business for the business
side of the business for the business
side of the business for the business side my favorite strategy to get in is
side my favorite strategy to get in is
side my favorite strategy to get in is start on a small order so make it really
start on a small order so make it really
start on a small order so make it really you know friendly towards them small
you know friendly towards them small
you know friendly towards them small order test you out almost risk free for
order test you out almost risk free for
order test you out almost risk free for them and then over deliver like crazy so
them and then over deliver like crazy so
them and then over deliver like crazy so you’re going in you’re providing crazy
you’re going in you’re providing crazy
you’re going in you’re providing crazy amount of value you’re giving them
amount of value you’re giving them
amount of value you’re giving them training you’re giving the support
training you’re giving the support
training you’re giving the support whatever you can think of to give them
whatever you can think of to give them
whatever you can think of to give them amazing service beyond anything that
amazing service beyond anything that
amazing service beyond anything that your competitors are going to do because
your competitors are going to do because
your competitors are going to do because that that sets you up so that first
that that sets you up so that first
that that sets you up so that first trial you coming in on you may not be
trial you coming in on you may not be
trial you coming in on you may not be making a lot of money you may not be
making a lot of money you may not be
making a lot of money you may not be making any money maybe a break-even
making any money maybe a break-even
making any money maybe a break-even maybe even be a small loss for you but
maybe even be a small loss for you but
maybe even be a small loss for you but you’re getting in the door to prove
you’re getting in the door to prove
you’re getting in the door to prove yourself this is your chance this is
yourself this is your chance this is
yourself this is your chance this is your trial and it’s a great way to get
your trial and it’s a great way to get
your trial and it’s a great way to get into these big companies because you
into these big companies because you
into these big companies because you know what they’re going to be wanting to
know what they’re going to be wanting to
know what they’re going to be wanting to buy more from you ideally if the night
buy more from you ideally if the night
buy more from you ideally if the night is an ideal target market target
is an ideal target market target
is an ideal target market target business where they have you know big
business where they have you know big
business where they have you know big orders that they could potentially give
orders that they could potentially give
orders that they could potentially give you start small get in there make it
you start small get in there make it
you start small get in there make it easy and then over deliver like crazy so
easy and then over deliver like crazy so
easy and then over deliver like crazy so you’re providing awesome service
you’re providing awesome service
you’re providing awesome service whatever you can think of to really
whatever you can think of to really
whatever you can think of to really stand out in their mind training support
stand out in their mind training support
stand out in their mind training support going in walking through how to use your
going in walking through how to use your
going in walking through how to use your product even things not related to you
product even things not related to you
product even things not related to you know
know
know your business whatever you can think of
your business whatever you can think of
your business whatever you can think of again to stand out because when it comes
again to stand out because when it comes
again to stand out because when it comes time to reorder if they’ve had an
time to reorder if they’ve had an
time to reorder if they’ve had an amazing experience with you and okay
amazing experience with you and okay
amazing experience with you and okay experience with the guys are already
experience with the guys are already
experience with the guys are already buying from then they’re going to give
buying from then they’re going to give
buying from then they’re going to give you more business and give them less
you more business and give them less
you more business and give them less business right most of these guys are
business right most of these guys are
business right most of these guys are probably already dealing with a supplier
probably already dealing with a supplier
probably already dealing with a supplier so you have to displace the existing
so you have to displace the existing
so you have to displace the existing supplier so you do that ideally not on
supplier so you do that ideally not on
supplier so you do that ideally not on price because that’s a hard way to make
price because that’s a hard way to make
price because that’s a hard way to make a business but you do it on the service
a business but you do it on the service
a business but you do it on the service and if you can provide amazing service
and if you can provide amazing service
and if you can provide amazing service and stand out the business customers
and stand out the business customers
and stand out the business customers will want to make repeat orders from you
will want to make repeat orders from you
will want to make repeat orders from you bigger quantities and hopefully tell
bigger quantities and hopefully tell
bigger quantities and hopefully tell their business colleagues about you as
their business colleagues about you as
their business colleagues about you as well so hopefully that helps if you guys
well so hopefully that helps if you guys
well so hopefully that helps if you guys like the video please give it a thumbs
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