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Business Ideas: 3 Business Lessons From Visa Founder Dee Hock


hi I’m Evan Carmichael and welcome to

hi I’m Evan Carmichael and welcome to another edition of modeling the masters

another edition of modeling the masters

another edition of modeling the masters I believe that the best and fastest way

I believe that the best and fastest way

I believe that the best and fastest way to grow business is to model the

to grow business is to model the

to grow business is to model the strategies of people who already done

strategies of people who already done

strategies of people who already done what you’re trying to do so today we’re

what you’re trying to do so today we’re

what you’re trying to do so today we’re gonna look at how former brick mason

gonna look at how former brick mason

gonna look at how former brick mason refused to settle for less and he felt

refused to settle for less and he felt

refused to settle for less and he felt he deserved and went out to build were

he deserved and went out to build were

he deserved and went out to build were the most successful financial companies

the most successful financial companies

the most successful financial companies in the world this is the story of Visa

in the world this is the story of Visa

in the world this is the story of Visa founder D hock and the top three lessons

founder D hock and the top three lessons

founder D hock and the top three lessons that you can learn from his success

that you can learn from his success

that you can learn from his success d hock is the founder and former CEO of

d hock is the founder and former CEO of

d hock is the founder and former CEO of Visa in 1968 when credit cards were

Visa in 1968 when credit cards were

Visa in 1968 when credit cards were first starting to get popular Hauk

first starting to get popular Hauk

first starting to get popular Hauk convinced the Bank of America to release

convinced the Bank of America to release

convinced the Bank of America to release control over the BankAmericard credit

control over the BankAmericard credit

control over the BankAmericard credit card program he started a new company to

card program he started a new company to

card program he started a new company to control the credit cards it was called

control the credit cards it was called

control the credit cards it was called National Bank America and later changed

National Bank America and later changed

National Bank America and later changed to visa hock came from a modest

to visa hock came from a modest

to visa hock came from a modest household his father was a utility

household his father was a utility

household his father was a utility lineman and after marrying his high

lineman and after marrying his high

lineman and after marrying his high school sweetheart

school sweetheart

school sweetheart Hawks first jobs were working in the

Hawks first jobs were working in the

Hawks first jobs were working in the slaughterhouse and for brick mason he

slaughterhouse and for brick mason he

slaughterhouse and for brick mason he became interested in the banking world

became interested in the banking world

became interested in the banking world and walked away from three separate jobs

and walked away from three separate jobs

and walked away from three separate jobs at respected financial companies because

at respected financial companies because

at respected financial companies because he thought that they were too

he thought that they were too

he thought that they were too hierarchical and controlling which

hierarchical and controlling which

hierarchical and controlling which limited his creativity hock went looking

limited his creativity hock went looking

limited his creativity hock went looking for an opportunity to build a different

for an opportunity to build a different

for an opportunity to build a different type of organization one that valued the

type of organization one that valued the

type of organization one that valued the creativity and enthusiasm of its

creativity and enthusiasm of its

creativity and enthusiasm of its employees the result of this plan was

employees the result of this plan was

employees the result of this plan was visa today Visa has over eight billion

visa today Visa has over eight billion

visa today Visa has over eight billion dollars in revenues and processes over

dollars in revenues and processes over

dollars in revenues and processes over 60 billion transactions per year by

60 billion transactions per year by

60 billion transactions per year by refusing to settle for less than he felt

refusing to settle for less than he felt

refusing to settle for less than he felt he deserved Hawk was able to build one

he deserved Hawk was able to build one

he deserved Hawk was able to build one of the most successful brands in the

of the most successful brands in the

of the most successful brands in the world and a company that he could be

world and a company that he could be

world and a company that he could be proud of to help you get what you

proud of to help you get what you

proud of to help you get what you deserve

deserve

deserve here are three action items that you can

here are three action items that you can

here are three action items that you can take away from V Hawk

take away from V Hawk

take away from V Hawk action item number one hire people

action item number one hire people

action item number one hire people different from you we all like to stay

different from you we all like to stay

different from you we all like to stay in our comfort zones and many

in our comfort zones and many

in our comfort zones and many entrepreneurs make the mistake of hiring

entrepreneurs make the mistake of hiring

entrepreneurs make the mistake of hiring people who are exactly like them if

people who are exactly like them if

people who are exactly like them if you’re great at sales you don’t want to

you’re great at sales you don’t want to

you’re great at sales you don’t want to hire all salespeople or your company

hire all salespeople or your company

hire all salespeople or your company won’t have any organizational structure

won’t have any organizational structure

won’t have any organizational structure if you’re great at programming you don’t

if you’re great at programming you don’t

if you’re great at programming you don’t want to hire all programmers or there

want to hire all programmers or there

want to hire all programmers or there won’t be anybody to promote your product

won’t be anybody to promote your product

won’t be anybody to promote your product successful entrepreneurs realize what

successful entrepreneurs realize what

successful entrepreneurs realize what they’re good at and what they need help

they’re good at and what they need help

they’re good at and what they need help with and surround themselves with the

with and surround themselves with the

with and surround themselves with the people who best complement their

people who best complement their

people who best complement their strengths and weaknesses here’s what Dee

strengths and weaknesses here’s what Dee

strengths and weaknesses here’s what Dee Hawk had to say about hiring and

Hawk had to say about hiring and

Hawk had to say about hiring and managing people never hire or promote in

managing people never hire or promote in

managing people never hire or promote in your own image it is foolish to

your own image it is foolish to

your own image it is foolish to replicate your strengths it is idiotic

replicate your strengths it is idiotic

replicate your strengths it is idiotic to replicate your weakness is essential

to replicate your weakness is essential

to replicate your weakness is essential to employ trust and reward those whose

to employ trust and reward those whose

to employ trust and reward those whose perspective ability and judgment are

perspective ability and judgment are

perspective ability and judgment are radically different from yours it is

radically different from yours it is

radically different from yours it is also rare for requires uncommon humility

also rare for requires uncommon humility

also rare for requires uncommon humility tolerance and wisdom hire and promote

tolerance and wisdom hire and promote

tolerance and wisdom hire and promote first on the basis of integrity second

first on the basis of integrity second

first on the basis of integrity second motivation third capacity fourth

motivation third capacity fourth

motivation third capacity fourth understanding fifth knowledge and last

understanding fifth knowledge and last

understanding fifth knowledge and last and least experience without integrity

and least experience without integrity

and least experience without integrity motivation is dangerous without

motivation is dangerous without

motivation is dangerous without motivation capacity is impotent without

motivation capacity is impotent without

motivation capacity is impotent without capacity understanding is limited

capacity understanding is limited

capacity understanding is limited without understanding knowledge is

without understanding knowledge is

without understanding knowledge is meaningless without knowledge experience

meaningless without knowledge experience

meaningless without knowledge experience is blind experience is easy to provide

is blind experience is easy to provide

is blind experience is easy to provide and quickly put to use by people with

and quickly put to use by people with

and quickly put to use by people with all the other qualities money motivates

all the other qualities money motivates

all the other qualities money motivates neither the best people nor the best in

neither the best people nor the best in

neither the best people nor the best in people it can move the body and

people it can move the body and

people it can move the body and influence the mind but it cannot touch

influence the mind but it cannot touch

influence the mind but it cannot touch the heart or move the spirit that is

the heart or move the spirit that is

the heart or move the spirit that is reserved for belief principle and

reserved for belief principle and

reserved for belief principle and morality as apollyon observed no amount

morality as apollyon observed no amount

morality as apollyon observed no amount of money will induce someone to lay down

of money will induce someone to lay down

of money will induce someone to lay down their life but they will gladly do so

their life but they will gladly do so

their life but they will gladly do so for a bit of yellow ribbon action atom

for a bit of yellow ribbon action atom

for a bit of yellow ribbon action atom number two be a leader as soon as you

number two be a leader as soon as you

number two be a leader as soon as you start building a team they’re going to

start building a team they’re going to

start building a team they’re going to start looking at you as their leader

start looking at you as their leader

start looking at you as their leader they’ll not only look at what decisions

they’ll not only look at what decisions

they’ll not only look at what decisions you make but also the process you go

you make but also the process you go

you make but also the process you go through to make those decisions they’re

through to make those decisions they’re

through to make those decisions they’re going to want to see someone who they

going to want to see someone who they

going to want to see someone who they can respect and learn from your

can respect and learn from your

can respect and learn from your leadership skills might be weak right

leadership skills might be weak right

leadership skills might be weak right now

now

now but you’ll need to start improving them

but you’ll need to start improving them

but you’ll need to start improving them as soon as possible if you want to build

as soon as possible if you want to build

as soon as possible if you want to build a successful organization here Rd hawks

a successful organization here Rd hawks

a successful organization here Rd hawks thoughts on leadership here is a very

thoughts on leadership here is a very

thoughts on leadership here is a very heart and soul of the matter if you look

heart and soul of the matter if you look

heart and soul of the matter if you look to lead invest at least 40% of your time

to lead invest at least 40% of your time

to lead invest at least 40% of your time managing yourself your ethics character

managing yourself your ethics character

managing yourself your ethics character principal purpose motivation and conduct

principal purpose motivation and conduct

principal purpose motivation and conduct invest at least 30% managing those with

invest at least 30% managing those with

invest at least 30% managing those with authority over you and 15% managing your

authority over you and 15% managing your

authority over you and 15% managing your peers use the remainder to induce those

peers use the remainder to induce those

peers use the remainder to induce those you work for to understand and practice

you work for to understand and practice

you work for to understand and practice a theory think back to the best boss you

a theory think back to the best boss you

a theory think back to the best boss you ever had and the worst boss you ever had

ever had and the worst boss you ever had

ever had and the worst boss you ever had make a list of all things done to you

make a list of all things done to you

make a list of all things done to you that you abort don’t do them to others

that you abort don’t do them to others

that you abort don’t do them to others ever make another list of things done

ever make another list of things done

ever make another list of things done for you that you loved do them for

for you that you loved do them for

for you that you loved do them for others always people are not things to

others always people are not things to

others always people are not things to be manipulated labeled boxed bought and

be manipulated labeled boxed bought and

be manipulated labeled boxed bought and sold above all else they are not human

sold above all else they are not human

sold above all else they are not human resource they are entire human beings

resource they are entire human beings

resource they are entire human beings containing the whole of the evolving

containing the whole of the evolving

containing the whole of the evolving universe limitless until we start

universe limitless until we start

universe limitless until we start limiting them we must examine the

limiting them we must examine the

limiting them we must examine the concept of leading and following with

concept of leading and following with

concept of leading and following with new eyes we must examine the concept of

new eyes we must examine the concept of

new eyes we must examine the concept of superior and subordinate with increasing

superior and subordinate with increasing

superior and subordinate with increasing skepticism we must examine the concept

skepticism we must examine the concept

skepticism we must examine the concept of management and labor with new beliefs

of management and labor with new beliefs

of management and labor with new beliefs and we must examine the nature of

and we must examine the nature of

and we must examine the nature of organizations that demand such

organizations that demand such

organizations that demand such distinctions with an entirely different

distinctions with an entirely different

distinctions with an entirely different consciousness action atom number 3

consciousness action atom number 3

consciousness action atom number 3 empty your mind many entrepreneurs have

empty your mind many entrepreneurs have

empty your mind many entrepreneurs have a hard time focusing we’re simply doing

a hard time focusing we’re simply doing

a hard time focusing we’re simply doing too much and never get the chance to

too much and never get the chance to

too much and never get the chance to empty our minds of the day-to-day to

empty our minds of the day-to-day to

empty our minds of the day-to-day to focus on the big picture and where our

focus on the big picture and where our

focus on the big picture and where our businesses are going creative ideas

businesses are going creative ideas

businesses are going creative ideas can’t be forced and if you want more of

can’t be forced and if you want more of

can’t be forced and if you want more of them you’ll need to free up your mental

them you’ll need to free up your mental

them you’ll need to free up your mental energy so you can focus more than just

energy so you can focus more than just

energy so you can focus more than just being a businessman DeHoff considered

being a businessman DeHoff considered

being a businessman DeHoff considered himself a theorist enjoy playing with

himself a theorist enjoy playing with

himself a theorist enjoy playing with ideas more than spreadsheets with

ideas more than spreadsheets with

ideas more than spreadsheets with concepts more than numbers despite a

concepts more than numbers despite a

concepts more than numbers despite a successful career in the financial

successful career in the financial

successful career in the financial industry Hawk was also an active

industry Hawk was also an active

industry Hawk was also an active theorist spending his free time

theorist spending his free time

theorist spending his free time developing new forms of social and

developing new forms of social and

developing new forms of social and business organization who’s with D Hawk

business organization who’s with D Hawk

business organization who’s with D Hawk thinks about emptying your mind

thinks about emptying your mind

thinks about emptying your mind the problem is never how to get new

the problem is never how to get new

the problem is never how to get new innovative thoughts into your mind but

innovative thoughts into your mind but

innovative thoughts into your mind but how to get old ones out every mind is a

how to get old ones out every mind is a

how to get old ones out every mind is a room packed with archaic furniture you

room packed with archaic furniture you

room packed with archaic furniture you must get the old furniture on what you

must get the old furniture on what you

must get the old furniture on what you know think and believe out before

know think and believe out before

know think and believe out before anything new can get in make an empty

anything new can get in make an empty

anything new can get in make an empty space in any corner of your mind and

space in any corner of your mind and

space in any corner of your mind and creativity will instantly fill it so

creativity will instantly fill it so

creativity will instantly fill it so remember hire people who are different

remember hire people who are different

remember hire people who are different than you be a leader and empty your mind

than you be a leader and empty your mind

than you be a leader and empty your mind to finish this video I wanted to share

to finish this video I wanted to share

to finish this video I wanted to share one of my favorite true stories about

one of my favorite true stories about

one of my favorite true stories about d-hop is all of his best quotes after

d-hop is all of his best quotes after

d-hop is all of his best quotes after building the company he felt proud of

building the company he felt proud of

building the company he felt proud of hoc resigned from visa in 1984 and spent

hoc resigned from visa in 1984 and spent

hoc resigned from visa in 1984 and spent almost 10 years farming a 200 acre plot

almost 10 years farming a 200 acre plot

almost 10 years farming a 200 acre plot of land in California isolated from the

of land in California isolated from the

of land in California isolated from the business world he used the time to think

business world he used the time to think

business world he used the time to think about corporate life and how companies

about corporate life and how companies

about corporate life and how companies should be run according to hawk

should be run according to hawk

should be run according to hawk I left Weezer in 1984 because I had

I left Weezer in 1984 because I had

I left Weezer in 1984 because I had proved everything I had set out to prove

proved everything I had set out to prove

proved everything I had set out to prove about the effectiveness of these

about the effectiveness of these

about the effectiveness of these concepts of organization when visa

concepts of organization when visa

concepts of organization when visa became so extraordinarily successful I

became so extraordinarily successful I

became so extraordinarily successful I thought the world would beat a path to

thought the world would beat a path to

thought the world would beat a path to our door to explore the concepts but it

our door to explore the concepts but it

our door to explore the concepts but it largely ignored us

largely ignored us

largely ignored us it was so different people couldn’t

it was so different people couldn’t

it was so different people couldn’t quite understand it there was no stock

quite understand it there was no stock

quite understand it there was no stock so it didn’t fit normal business model I

so it didn’t fit normal business model I

so it didn’t fit normal business model I decided I wanted to return to nature and

decided I wanted to return to nature and

decided I wanted to return to nature and seclusion and try to develop these ideas

seclusion and try to develop these ideas

seclusion and try to develop these ideas further so I bought 200 acres of ravaged

further so I bought 200 acres of ravaged

further so I bought 200 acres of ravaged land in a tiny isolated community on the

land in a tiny isolated community on the

land in a tiny isolated community on the coast of California built the house with

coast of California built the house with

coast of California built the house with a library of four or five thousand bucks

a library of four or five thousand bucks

a library of four or five thousand bucks and spent ten years in manual labor or

and spent ten years in manual labor or

and spent ten years in manual labor or storing the land to health and beauty

storing the land to health and beauty

storing the land to health and beauty and studying incessantly trying to

and studying incessantly trying to

and studying incessantly trying to develop these ideas I wanted to see if

develop these ideas I wanted to see if

develop these ideas I wanted to see if they were applicable to other

they were applicable to other

they were applicable to other organizations and industries or merely

organizations and industries or merely

organizations and industries or merely unique to the banking and credit cards

thank you for joining me for another

thank you for joining me for another edition of Montana masters if you

edition of Montana masters if you

edition of Montana masters if you enjoyed the video please give it a

enjoyed the video please give it a

enjoyed the video please give it a thumbs up

thumbs up

thumbs up I’d also love to hear your thoughts or

I’d also love to hear your thoughts or

I’d also love to hear your thoughts or feedback if you want to leave a comment

feedback if you want to leave a comment

feedback if you want to leave a comment below and stay tuned for the next

below and stay tuned for the next

below and stay tuned for the next episode

”

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