hi I’m Evan Carmichael and welcome to another edition of modeling the masters
another edition of modeling the masters
another edition of modeling the masters today we’re going to look at how the son
today we’re going to look at how the son
today we’re going to look at how the son of immigrant laborers went against his
of immigrant laborers went against his
of immigrant laborers went against his parents dreams of him becoming a
parents dreams of him becoming a
parents dreams of him becoming a preacher and built one of the most
preacher and built one of the most
preacher and built one of the most successful companies in the food
successful companies in the food
successful companies in the food production business this is the story of
production business this is the story of
production business this is the story of Henry Heinz in the top three lessons
Henry Heinz in the top three lessons
Henry Heinz in the top three lessons that you can learn from his success
that you can learn from his success
that you can learn from his success Henry John Heinz was an American
Henry John Heinz was an American
Henry John Heinz was an American businessman founded the HJ Heinz Company
businessman founded the HJ Heinz Company
businessman founded the HJ Heinz Company he was the first of eight children born
he was the first of eight children born
he was the first of eight children born the German immigrant parents who wanted
the German immigrant parents who wanted
the German immigrant parents who wanted him to become a preacher Heinz Walker
him to become a preacher Heinz Walker
him to become a preacher Heinz Walker had other plans his passion was helping
had other plans his passion was helping
had other plans his passion was helping his mother bottle and sell the pickles
his mother bottle and sell the pickles
his mother bottle and sell the pickles she grew in their yard and he saw his
she grew in their yard and he saw his
she grew in their yard and he saw his future in food production by the time he
future in food production by the time he
future in food production by the time he was just nine years old Heinz was
was just nine years old Heinz was
was just nine years old Heinz was growing grindy and bottling and selling
growing grindy and bottling and selling
growing grindy and bottling and selling his own brand with horseradish sauce at
his own brand with horseradish sauce at
his own brand with horseradish sauce at 10:00 punch was given 3/4 of an acre of
10:00 punch was given 3/4 of an acre of
10:00 punch was given 3/4 of an acre of land to tent his own garden a 12 he
land to tent his own garden a 12 he
land to tent his own garden a 12 he graduated three and a half acres of land
graduated three and a half acres of land
graduated three and a half acres of land and is using a horse and cart to make
and is using a horse and cart to make
and is using a horse and cart to make his deliveries to grocery stores when
his deliveries to grocery stores when
his deliveries to grocery stores when the time can reach 17 years old Heinz
the time can reach 17 years old Heinz
the time can reach 17 years old Heinz was making twenty four hundred dollars a
was making twenty four hundred dollars a
was making twenty four hundred dollars a year from his brother’s close to sixty
year from his brother’s close to sixty
year from his brother’s close to sixty thousand and today’s dollars
thousand and today’s dollars
thousand and today’s dollars Heinz eventually expanded his business
Heinz eventually expanded his business
Heinz eventually expanded his business by focusing on making new product lines
by focusing on making new product lines
by focusing on making new product lines include pickles and ketchup
include pickles and ketchup
include pickles and ketchup I’m still on as president of the company
I’m still on as president of the company
I’m still on as president of the company he founded until his death at age 74 at
he founded until his death at age 74 at
he founded until his death at age 74 at that time the HJ Heinz Company had more
that time the HJ Heinz Company had more
that time the HJ Heinz Company had more than 25 food processing plants 40,000
than 25 food processing plants 40,000
than 25 food processing plants 40,000 acres of land under cultivation and over
acres of land under cultivation and over
acres of land under cultivation and over 6,500 employees by following his passion
6,500 employees by following his passion
6,500 employees by following his passion and by working hard Heinz was eventually
and by working hard Heinz was eventually
and by working hard Heinz was eventually able to make his parents proud and
able to make his parents proud and
able to make his parents proud and dominate his industry to help you
dominate his industry to help you
dominate his industry to help you dominate your industry
dominate your industry
dominate your industry here are three action items that you can
here are three action items that you can
here are three action items that you can learn from Henry hi
learn from Henry hi
learn from Henry hi action I am number one create a catchy
action I am number one create a catchy
action I am number one create a catchy slogan whatever industry you’re in you
slogan whatever industry you’re in you
slogan whatever industry you’re in you probably have many competitors how can
probably have many competitors how can
probably have many competitors how can you stand out from everyone else a great
you stand out from everyone else a great
you stand out from everyone else a great way to cut through the clutter is to
way to cut through the clutter is to
way to cut through the clutter is to create a catchy slogan that highlights
create a catchy slogan that highlights
create a catchy slogan that highlights what you’re really good at Hines was
what you’re really good at Hines was
what you’re really good at Hines was looking for a slogan while riding on a
looking for a slogan while riding on a
looking for a slogan while riding on a streetcar in New York one day in 1896 he
streetcar in New York one day in 1896 he
streetcar in New York one day in 1896 he then saw an advertisement for a shoe
then saw an advertisement for a shoe
then saw an advertisement for a shoe store that red 21 styles putting the
store that red 21 styles putting the
store that red 21 styles putting the hinds I said to myself
hinds I said to myself
hinds I said to myself we don’t have styles of products but we
we don’t have styles of products but we
we don’t have styles of products but we do have varieties of models handed up
do have varieties of models handed up
do have varieties of models handed up how many we had accounted well beyond 57
how many we had accounted well beyond 57
how many we had accounted well beyond 57 but 57 kept coming back to my mind 7-7
but 57 kept coming back to my mind 7-7
but 57 kept coming back to my mind 7-7 there are so many illustrations of the
there are so many illustrations of the
there are so many illustrations of the psychological influence of that figure
psychological influence of that figure
psychological influence of that figure and its alluring significance to people
and its alluring significance to people
and its alluring significance to people of all ages and races at 58 varieties or
of all ages and races at 58 varieties or
of all ages and races at 58 varieties or 59 varieties didn’t appeal to me as
59 varieties didn’t appeal to me as
59 varieties didn’t appeal to me as being equally strong with that Hines
being equally strong with that Hines
being equally strong with that Hines immediately jumped off the streetcar
immediately jumped off the streetcar
immediately jumped off the streetcar went down to the print shop and drafted
went down to the print shop and drafted
went down to the print shop and drafted up a card with the new 57 variety slogan
up a card with the new 57 variety slogan
up a card with the new 57 variety slogan reflecting back Hines acknowledged I
reflecting back Hines acknowledged I
reflecting back Hines acknowledged I myself did not realize how highly
myself did not realize how highly
myself did not realize how highly successful slogan it was going to be
action item number two be unique with
action item number two be unique with your promotions another great way to cut
your promotions another great way to cut
your promotions another great way to cut through the clutter and have potential
through the clutter and have potential
through the clutter and have potential customers pay attention to you is to be
customers pay attention to you is to be
customers pay attention to you is to be unique with your promotional campaigns
unique with your promotional campaigns
unique with your promotional campaigns no tactic was too flashy oh gallery for
no tactic was too flashy oh gallery for
no tactic was too flashy oh gallery for Heinz he wanted his products to stand
Heinz he wanted his products to stand
Heinz he wanted his products to stand out in shine literally in 1900 Heinz
out in shine literally in 1900 Heinz
out in shine literally in 1900 Heinz decided to erect the first ever electric
decided to erect the first ever electric
decided to erect the first ever electric sign in New York City on the corner of
sign in New York City on the corner of
sign in New York City on the corner of Fifth Avenue and 23rd Street in
Fifth Avenue and 23rd Street in
Fifth Avenue and 23rd Street in Manhattan standing six stories tall the
Manhattan standing six stories tall the
Manhattan standing six stories tall the sign was a large electrical it pickle
sign was a large electrical it pickle
sign was a large electrical it pickle the for the Heinz name and his 57
the for the Heinz name and his 57
the for the Heinz name and his 57 varieties slogan in the display room
varieties slogan in the display room
varieties slogan in the display room below the sign Heinz employees could be
below the sign Heinz employees could be
below the sign Heinz employees could be seen packing miniature pickles into
seen packing miniature pickles into
seen packing miniature pickles into bottles the science of 1200 lightbulbs
bottles the science of 1200 lightbulbs
bottles the science of 1200 lightbulbs to build and cost the company some $90
to build and cost the company some $90
to build and cost the company some $90 every night but for Heinz it was all
every night but for Heinz it was all
every night but for Heinz it was all worth it four years is Electric pickle
worth it four years is Electric pickle
worth it four years is Electric pickle and fresh shoppers along the famous New
and fresh shoppers along the famous New
and fresh shoppers along the famous New York Strip and served as invaluable
York Strip and served as invaluable
York Strip and served as invaluable advertising
advertising
advertising Hinds was a master promoter and was even
Hinds was a master promoter and was even
Hinds was a master promoter and was even responsible for Pok pioneering one of
responsible for Pok pioneering one of
responsible for Pok pioneering one of the major trends in the industry
the major trends in the industry
the major trends in the industry obsesses quality freshness and
obsesses quality freshness and
obsesses quality freshness and cleanliness Hinds invented the concept
cleanliness Hinds invented the concept
cleanliness Hinds invented the concept of the factory tour anyone who is
of the factory tour anyone who is
of the factory tour anyone who is interested in seeing how high is
interested in seeing how high is
interested in seeing how high is produced and packaged his products was
produced and packaged his products was
produced and packaged his products was now allowed to witness the product
now allowed to witness the product
now allowed to witness the product firsthand he was confident in his
firsthand he was confident in his
firsthand he was confident in his operations and believed opening up for
operations and believed opening up for
operations and believed opening up for the public would help build confidence
the public would help build confidence
the public would help build confidence and trust in his company the move
and trust in his company the move
and trust in his company the move sparked an outburst of positive
sparked an outburst of positive
sparked an outburst of positive publicity not to mention a wave of
publicity not to mention a wave of
publicity not to mention a wave of copycats action item number three have a
copycats action item number three have a
copycats action item number three have a quality product and be proud of it most
quality product and be proud of it most
quality product and be proud of it most of the famous entrepreneurs achieve
of the famous entrepreneurs achieve
of the famous entrepreneurs achieve success not because they were trying to
success not because they were trying to
success not because they were trying to make a lot of money but because they
make a lot of money but because they
make a lot of money but because they created a product or service that was
created a product or service that was
created a product or service that was good quality and that they were proud to
good quality and that they were proud to
good quality and that they were proud to make and promote Heinz was very proud of
make and promote Heinz was very proud of
make and promote Heinz was very proud of all of his products in addition to
all of his products in addition to
all of his products in addition to allowing the public access to his
allowing the public access to his
allowing the public access to his factories he also opened up his products
factories he also opened up his products
factories he also opened up his products with them literally
with them literally
with them literally he was one of the first to ever packages
he was one of the first to ever packages
he was one of the first to ever packages products in clear glass bottles Heinz’s
products in clear glass bottles Heinz’s
products in clear glass bottles Heinz’s competitors would often use filler
competitors would often use filler
competitors would often use filler ingredients to pump up the volume of the
ingredients to pump up the volume of the
ingredients to pump up the volume of the products and then conceal the fact by
products and then conceal the fact by
products and then conceal the fact by using opaque color containers Heinz
using opaque color containers Heinz
using opaque color containers Heinz wanted his customers to see exactly what
wanted his customers to see exactly what
wanted his customers to see exactly what they were buying he was proud of his
they were buying he was proud of his
they were buying he was proud of his products quality and other transparent
products quality and other transparent
products quality and other transparent bottles to ensure customers they were
bottles to ensure customers they were
bottles to ensure customers they were getting their money’s worth
getting their money’s worth
getting their money’s worth – biographer Robert C Albert’s claimed
– biographer Robert C Albert’s claimed
– biographer Robert C Albert’s claimed that Heinz had hit one of the most
that Heinz had hit one of the most
that Heinz had hit one of the most important and shaping business ideas of
important and shaping business ideas of
important and shaping business ideas of his time that a pure article of superior
his time that a pure article of superior
his time that a pure article of superior quality could find a ready market
quality could find a ready market
quality could find a ready market through its intrinsic value so long as
through its intrinsic value so long as
through its intrinsic value so long as it was packaged and promoted properly
so remember create a catchy slogan be
so remember create a catchy slogan be unique with your promotions and have a
unique with your promotions and have a
unique with your promotions and have a quality product and be proud of it to
quality product and be proud of it to
quality product and be proud of it to finish up this video I wanted to share
finish up this video I wanted to share
finish up this video I wanted to share one of my favorite true stories about
one of my favorite true stories about
one of my favorite true stories about Henry Heinz and some of his best quotes
Henry Heinz and some of his best quotes
Henry Heinz and some of his best quotes in the banking panic of 1875 a young
in the banking panic of 1875 a young
in the banking panic of 1875 a young Heinz found himself overextended and
Heinz found himself overextended and
Heinz found himself overextended and bankrupt he had tried unsuccessfully to
bankrupt he had tried unsuccessfully to
bankrupt he had tried unsuccessfully to turn for help to the grocers he had been
turn for help to the grocers he had been
turn for help to the grocers he had been supplying with produce over the past few
supplying with produce over the past few
supplying with produce over the past few years they however turned their backs on
years they however turned their backs on
years they however turned their backs on him too he couldn’t even get enough
him too he couldn’t even get enough
him too he couldn’t even get enough credit to feed his family with that
credit to feed his family with that
credit to feed his family with that Heinz decided that he would never again
Heinz decided that he would never again
Heinz decided that he would never again be placed in a situation where he had to
be placed in a situation where he had to
be placed in a situation where he had to depend on others to survive he made a
depend on others to survive he made a
depend on others to survive he made a decision to be successful and never
decision to be successful and never
decision to be successful and never looked back
thank you for joining me for another
thank you for joining me for another edition of modeling the masters if you
edition of modeling the masters if you
edition of modeling the masters if you enjoyed please give the video a thumbs
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feedback if you want to leave a comment
feedback if you want to leave a comment and stay tuned for the next episode
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