hi I’m Evan Carmichael and welcome to another edition of modeling the masters
another edition of modeling the masters
another edition of modeling the masters I believe that the fastest and most
I believe that the fastest and most
I believe that the fastest and most effective way to grow your business is
effective way to grow your business is
effective way to grow your business is the model de strategies of people who’ve
the model de strategies of people who’ve
the model de strategies of people who’ve already done what you’re trying to do so
already done what you’re trying to do so
already done what you’re trying to do so today we’re going to look at how a young
today we’re going to look at how a young
today we’re going to look at how a young entrepreneur had to choose between
entrepreneur had to choose between
entrepreneur had to choose between starting a fashion business and served
starting a fashion business and served
starting a fashion business and served in a supermarket business
in a supermarket business
in a supermarket business he chose the fashion business and went
he chose the fashion business and went
he chose the fashion business and went on to create one of the most
on to create one of the most
on to create one of the most recognizable names in his industry this
recognizable names in his industry this
recognizable names in his industry this is a story of Calvin Klein and the top
is a story of Calvin Klein and the top
is a story of Calvin Klein and the top three lessons that you can learn from
three lessons that you can learn from
three lessons that you can learn from his success Calvin Klein is an American
his success Calvin Klein is an American
his success Calvin Klein is an American fashion designer and founder of the
fashion designer and founder of the
fashion designer and founder of the company that bears his name as a young
company that bears his name as a young
company that bears his name as a young child instead of playing sports like the
child instead of playing sports like the
child instead of playing sports like the other kids
other kids
other kids Klein spent his time indoors teaching
Klein spent his time indoors teaching
Klein spent his time indoors teaching himself how to sketch and sew designs he
himself how to sketch and sew designs he
himself how to sketch and sew designs he didn’t have many friends and would often
didn’t have many friends and would often
didn’t have many friends and would often accompany his mother on shopping trips
accompany his mother on shopping trips
accompany his mother on shopping trips throughout the city on her quest for
throughout the city on her quest for
throughout the city on her quest for discount clothing after graduating from
discount clothing after graduating from
discount clothing after graduating from the Fashion Institute of Technology in
the Fashion Institute of Technology in
the Fashion Institute of Technology in New York Klein was practically broke
New York Klein was practically broke
New York Klein was practically broke still working part-time at his father’s
still working part-time at his father’s
still working part-time at his father’s grocery store and decided he would take
grocery store and decided he would take
grocery store and decided he would take his two thousand dollars life savings
his two thousand dollars life savings
his two thousand dollars life savings and start his own business he started by
and start his own business he started by
and start his own business he started by designing a line of coats the company’s
designing a line of coats the company’s
designing a line of coats the company’s first major step to success came by
first major step to success came by
first major step to success came by accident a year after its inception when
accident a year after its inception when
accident a year after its inception when a businessman got off the elevator on
a businessman got off the elevator on
a businessman got off the elevator on the wrong floor and happened to wander
the wrong floor and happened to wander
the wrong floor and happened to wander in the Klein’s office this businessman
in the Klein’s office this businessman
in the Klein’s office this businessman turned out to be a coupe wire from the
turned out to be a coupe wire from the
turned out to be a coupe wire from the major department store at Bonwit teller
major department store at Bonwit teller
major department store at Bonwit teller after placing an order for $50,000 worth
after placing an order for $50,000 worth
after placing an order for $50,000 worth of coats
of coats
of coats he told Klein tomorrow you will be
he told Klein tomorrow you will be
he told Klein tomorrow you will be discovered in his first year the company
discovered in his first year the company
discovered in his first year the company booked one million dollars worth of
booked one million dollars worth of
booked one million dollars worth of business in 2002 Klein sold his company
business in 2002 Klein sold his company
business in 2002 Klein sold his company for four hundred million dollars and
for four hundred million dollars and
for four hundred million dollars and thirty million dollars in stock before
thirty million dollars in stock before
thirty million dollars in stock before the sale Calvin Klein had nine hundred
the sale Calvin Klein had nine hundred
the sale Calvin Klein had nine hundred employees and worldwide sales of over
employees and worldwide sales of over
employees and worldwide sales of over three billion dollars
by focusing on one who is passionate
by focusing on one who is passionate about Calvin Klein was able to build one
about Calvin Klein was able to build one
about Calvin Klein was able to build one of the most recognizable brands in his
of the most recognizable brands in his
of the most recognizable brands in his industry to help you turn your passion
industry to help you turn your passion
industry to help you turn your passion into dollars
into dollars
into dollars here are three action items that you can
here are three action items that you can
here are three action items that you can learn from Calvin Klein action item
learn from Calvin Klein action item
learn from Calvin Klein action item number one be the expert if you’re going
number one be the expert if you’re going
number one be the expert if you’re going to have success in creating and selling
to have success in creating and selling
to have success in creating and selling your product or service you better be
your product or service you better be
your product or service you better be really good at what you do take classes
really good at what you do take classes
really good at what you do take classes sign up for internships volunteer your
sign up for internships volunteer your
sign up for internships volunteer your time take jobs and get as much hands-on
time take jobs and get as much hands-on
time take jobs and get as much hands-on experience as you can to learn about
experience as you can to learn about
experience as you can to learn about your industry before you start your
your industry before you start your
your industry before you start your business the more you know going in
business the more you know going in
business the more you know going in about how your industry works the
about how your industry works the
about how your industry works the greater your chances of success will be
greater your chances of success will be
greater your chances of success will be in order to succeed client exposed
in order to succeed client exposed
in order to succeed client exposed himself to as much informal and formal
himself to as much informal and formal
himself to as much informal and formal training as possible whether it was
training as possible whether it was
training as possible whether it was sewing lessons from his grandmother
sewing lessons from his grandmother
sewing lessons from his grandmother shopping trips with his mother or an
shopping trips with his mother or an
shopping trips with his mother or an apprenticeship with the esteemed coat
apprenticeship with the esteemed coat
apprenticeship with the esteemed coat manufacturer dan Milstein in the new
manufacturer dan Milstein in the new
manufacturer dan Milstein in the new york fashion district Klein knew that if
york fashion district Klein knew that if
york fashion district Klein knew that if he was going to succeed in the fashion
he was going to succeed in the fashion
he was going to succeed in the fashion business he was going to have to take
business he was going to have to take
business he was going to have to take advantage of every single learning
advantage of every single learning
advantage of every single learning opportunity that presented itself the
opportunity that presented itself the
opportunity that presented itself the Milstein apprenticeship only paid $75 a
Milstein apprenticeship only paid $75 a
Milstein apprenticeship only paid $75 a week but a gave Kline firsthand
week but a gave Kline firsthand
week but a gave Kline firsthand experience in the fashion industry which
experience in the fashion industry which
experience in the fashion industry which proved to be invaluable
proved to be invaluable
proved to be invaluable according to Kline I learned a lot
according to Kline I learned a lot
according to Kline I learned a lot because he threw me into the snake pit
because he threw me into the snake pit
because he threw me into the snake pit it’s a fiercely competitive business and
it’s a fiercely competitive business and
it’s a fiercely competitive business and Millstein was a perfect example of that
Millstein was a perfect example of that
Millstein was a perfect example of that world people have done it without having
world people have done it without having
world people have done it without having formal training in design but I don’t
formal training in design but I don’t
formal training in design but I don’t hire people unless they’ve been formally
hire people unless they’ve been formally
hire people unless they’ve been formally trained I look for people who are really
trained I look for people who are really
trained I look for people who are really talented creative inventive modern and
talented creative inventive modern and
talented creative inventive modern and thinking and hard working because we’re
thinking and hard working because we’re
thinking and hard working because we’re in a very hard tough business action at
in a very hard tough business action at
in a very hard tough business action at a number to reach a wide audience you
a number to reach a wide audience you
a number to reach a wide audience you never know where your next customer is
never know where your next customer is
never know where your next customer is going to come from and you don’t want to
going to come from and you don’t want to
going to come from and you don’t want to make the mistake of picking such a small
make the mistake of picking such a small
make the mistake of picking such a small niche market that you won’t be able to
niche market that you won’t be able to
niche market that you won’t be able to make enough money to stay in business
make enough money to stay in business
make enough money to stay in business make sure the market you’re choosing is
make sure the market you’re choosing is
make sure the market you’re choosing is big enough for you to create a
big enough for you to create a
big enough for you to create a profitable company now and has room for
profitable company now and has room for
profitable company now and has room for growth into the future Kline rose to the
growth into the future Kline rose to the
growth into the future Kline rose to the top of the fashion industry by creating
top of the fashion industry by creating
top of the fashion industry by creating products and advertising campaigns that
products and advertising campaigns that
products and advertising campaigns that appeal to the broadest cross segment of
appeal to the broadest cross segment of
appeal to the broadest cross segment of the population by not limiting himself
the population by not limiting himself
the population by not limiting himself to a certain market and creating a wide
to a certain market and creating a wide
to a certain market and creating a wide range
range
range product lines accommodate all segments
product lines accommodate all segments
product lines accommodate all segments of society Klein helped solidify his
of society Klein helped solidify his
of society Klein helped solidify his position at the top of the American
position at the top of the American
position at the top of the American fashion industry the key to his success
fashion industry the key to his success
fashion industry the key to his success was his attempt to attract customers
was his attempt to attract customers
was his attempt to attract customers from all walks of life
from all walks of life
from all walks of life the ultimate attempt that brought in his
the ultimate attempt that brought in his
the ultimate attempt that brought in his appeal came with the launch of the
appeal came with the launch of the
appeal came with the launch of the fragrance line CK 1 the first unisex
fragrance line CK 1 the first unisex
fragrance line CK 1 the first unisex perfume ever created by allowing anyone
perfume ever created by allowing anyone
perfume ever created by allowing anyone to wear the same scent Klein broke down
to wear the same scent Klein broke down
to wear the same scent Klein broke down all the barriers between his customers
all the barriers between his customers
all the barriers between his customers client understood that if his business
client understood that if his business
client understood that if his business was going to sustain a significant
was going to sustain a significant
was going to sustain a significant market and had the kind of staying power
market and had the kind of staying power
market and had the kind of staying power he wanted he had to create as broad an
he wanted he had to create as broad an
he wanted he had to create as broad an appeal as possible
appeal as possible
appeal as possible according to Klein fashion is about
according to Klein fashion is about
according to Klein fashion is about selling clothes I’m in a business where
selling clothes I’m in a business where
selling clothes I’m in a business where no one cares about anything except how
no one cares about anything except how
no one cares about anything except how well your very last collection sold you
well your very last collection sold you
well your very last collection sold you can’t advertise for one group otherwise
can’t advertise for one group otherwise
can’t advertise for one group otherwise you end up having a very small business
you end up having a very small business
you end up having a very small business I want everyone I can get Jews Catholics
I want everyone I can get Jews Catholics
I want everyone I can get Jews Catholics gays straights you name it action item
gays straights you name it action item
gays straights you name it action item number three stay focused
number three stay focused
number three stay focused entrepreneurs are easily distracted we
entrepreneurs are easily distracted we
entrepreneurs are easily distracted we see other people launching successful
see other people launching successful
see other people launching successful companies and it often raises doubts as
companies and it often raises doubts as
companies and it often raises doubts as to whether your business will succeed or
to whether your business will succeed or
to whether your business will succeed or not sometimes we just get bored with our
not sometimes we just get bored with our
not sometimes we just get bored with our businesses I want to do something else
businesses I want to do something else
businesses I want to do something else often before we’ve given enough time to
often before we’ve given enough time to
often before we’ve given enough time to make sure our companies hit a critical
make sure our companies hit a critical
make sure our companies hit a critical level of success the entrepreneurs who
level of success the entrepreneurs who
level of success the entrepreneurs who achieve at the very highest levels stay
achieve at the very highest levels stay
achieve at the very highest levels stay focused on their goals they don’t allow
focused on their goals they don’t allow
focused on their goals they don’t allow other opportunities to distract them and
other opportunities to distract them and
other opportunities to distract them and to keep working on their businesses
to keep working on their businesses
to keep working on their businesses until they reach what they set out to do
until they reach what they set out to do
until they reach what they set out to do from a very early age client’s goal was
from a very early age client’s goal was
from a very early age client’s goal was to follow his passion for designing
to follow his passion for designing
to follow his passion for designing clothes for every American every step
clothes for every American every step
clothes for every American every step that he took along the way from
that he took along the way from
that he took along the way from attending fashion school to taking low
attending fashion school to taking low
attending fashion school to taking low paying internships to launching his own
paying internships to launching his own
paying internships to launching his own business brought him closer to achieving
business brought him closer to achieving
business brought him closer to achieving his goal everything else he ignored he
his goal everything else he ignored he
his goal everything else he ignored he wanted to live his life with no regrets
wanted to live his life with no regrets
wanted to live his life with no regrets and not be left wondering what would
and not be left wondering what would
and not be left wondering what would have happened if he gave his very best
have happened if he gave his very best
have happened if he gave his very best according to klein the money is not that
according to klein the money is not that
according to klein the money is not that important to me whether it’s 800 million
important to me whether it’s 800 million
important to me whether it’s 800 million a billion or two billion
a billion or two billion
a billion or two billion I think fantasies are for the birds
I think fantasies are for the birds
I think fantasies are for the birds anything I wanted to do I did if there’s
anything I wanted to do I did if there’s
anything I wanted to do I did if there’s something I want nothing stops me
so remember be the expert reach a wide
so remember be the expert reach a wide audience and stay focused to finish up
audience and stay focused to finish up
audience and stay focused to finish up this video I wanted to share one of my
this video I wanted to share one of my
this video I wanted to share one of my favorite true stories about Calvin Klein
favorite true stories about Calvin Klein
favorite true stories about Calvin Klein and some of his best quotes in his early
and some of his best quotes in his early
and some of his best quotes in his early days when he was still working for other
days when he was still working for other
days when he was still working for other designers Klein actually considered
designers Klein actually considered
designers Klein actually considered putting the fashion industry all
putting the fashion industry all
putting the fashion industry all together and going into the supermarket
together and going into the supermarket
together and going into the supermarket business his friend Barry Schwartz had
business his friend Barry Schwartz had
business his friend Barry Schwartz had just taken over his father’s grocery
just taken over his father’s grocery
just taken over his father’s grocery store in Harlem and had turned it into a
store in Harlem and had turned it into a
store in Harlem and had turned it into a successful venture in his first six
successful venture in his first six
successful venture in his first six months Klein was becoming increasingly
months Klein was becoming increasingly
months Klein was becoming increasingly frustrated with his jobs and when
frustrated with his jobs and when
frustrated with his jobs and when Schwartz offered him full partnership in
Schwartz offered him full partnership in
Schwartz offered him full partnership in a supermarket it was hard to decline
a supermarket it was hard to decline
a supermarket it was hard to decline fine at work at his own father’s
fine at work at his own father’s
fine at work at his own father’s supermarket for numerous years so he
supermarket for numerous years so he
supermarket for numerous years so he knew what he was getting into what a
knew what he was getting into what a
knew what he was getting into what a conversation over dinner one night with
conversation over dinner one night with
conversation over dinner one night with his father would change Klein’s life
his father would change Klein’s life
his father would change Klein’s life forever he had gone to his parents asked
forever he had gone to his parents asked
forever he had gone to his parents asked for advice expecting them to agree with
for advice expecting them to agree with
for advice expecting them to agree with his decision to go into the supermarket
his decision to go into the supermarket
his decision to go into the supermarket business with Schwartz instead Klein
business with Schwartz instead Klein
business with Schwartz instead Klein says his father shocked him I think you
says his father shocked him I think you
says his father shocked him I think you would be making a tremendous mistake he
would be making a tremendous mistake he
would be making a tremendous mistake he said I don’t understand what you’ve been
said I don’t understand what you’ve been
said I don’t understand what you’ve been studying all these years but whatever it
studying all these years but whatever it
studying all these years but whatever it is I don’t think you’ve given it enough
is I don’t think you’ve given it enough
is I don’t think you’ve given it enough of a chance Klein’s father warned him
of a chance Klein’s father warned him
of a chance Klein’s father warned him that if he didn’t continue what he was
that if he didn’t continue what he was
that if he didn’t continue what he was doing he would regret it for the rest of
doing he would regret it for the rest of
doing he would regret it for the rest of his life
his life
his life Klein stuck to his vision and stayed in
Klein stuck to his vision and stayed in
Klein stuck to his vision and stayed in fashion
thank you for joining me for another
thank you for joining me for another edition of all in the masters if you
edition of all in the masters if you
edition of all in the masters if you like the video and want to see more
like the video and want to see more
like the video and want to see more please give it a thumbs up I’d also love
please give it a thumbs up I’d also love
please give it a thumbs up I’d also love to hear your thoughts and feedback if
to hear your thoughts and feedback if
to hear your thoughts and feedback if you want to leave a comment below the
you want to leave a comment below the
you want to leave a comment below the video and stay tuned for the next
video and stay tuned for the next
video and stay tuned for the next episode
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