hi everyone it’s Evan Carmichael I wanted to make a quick video today to
wanted to make a quick video today to
wanted to make a quick video today to answer a question from one of my readers
answer a question from one of my readers
answer a question from one of my readers David about a service I used called PR
David about a service I used called PR
David about a service I used called PR leads peer leaders a media service
leads peer leaders a media service
leads peer leaders a media service that’s gotten me into the New York Times
that’s gotten me into the New York Times
that’s gotten me into the New York Times and Forbes magazine a whole bunch of
and Forbes magazine a whole bunch of
and Forbes magazine a whole bunch of other media outlets and I wanted to make
other media outlets and I wanted to make
other media outlets and I wanted to make this quick video today to talk about how
this quick video today to talk about how
this quick video today to talk about how I use it how you can use it too so first
I use it how you can use it too so first
I use it how you can use it too so first to David’s question he wrote on one of
to David’s question he wrote on one of
to David’s question he wrote on one of my blog posts the peer elite service
my blog posts the peer elite service
my blog posts the peer elite service looks interesting so helps you can make
looks interesting so helps you can make
looks interesting so helps you can make a video using your own experience of the
a video using your own experience of the
a video using your own experience of the service to show us how it works or how
service to show us how it works or how
service to show us how it works or how we can use best wishes did there is a
we can use best wishes did there is a
we can use best wishes did there is a low reader and also active member in our
low reader and also active member in our
low reader and also active member in our forum so I wanted this to the question
forum so I wanted this to the question
forum so I wanted this to the question warm what do you sing about is on a
warm what do you sing about is on a
warm what do you sing about is on a favorite will second these airs of all
favorite will second these airs of all
favorite will second these airs of all those that I used to grow sness their
those that I used to grow sness their
those that I used to grow sness their you groom your bisection I could let you
you groom your bisection I could let you
you groom your bisection I could let you hear it
hear it
hear it and it’s a service again that I use and
and it’s a service again that I use and
and it’s a service again that I use and how it works if you click on that link
how it works if you click on that link
how it works if you click on that link basically what’s gonna happen is
basically what’s gonna happen is
basically what’s gonna happen is reporters sign up for this service and
reporters sign up for this service and
reporters sign up for this service and they’re looking for experts to talk
they’re looking for experts to talk
they’re looking for experts to talk about the different stories that they’re
about the different stories that they’re
about the different stories that they’re working on
working on
working on so reporters will post all the different
so reporters will post all the different
so reporters will post all the different stories they’re working on and say we
stories they’re working on and say we
stories they’re working on and say we need an expert who can talk about XYZ
need an expert who can talk about XYZ
need an expert who can talk about XYZ and as entrepreneurs we should be
and as entrepreneurs we should be
and as entrepreneurs we should be experts on our different subject matters
experts on our different subject matters
experts on our different subject matters so you want to be able to open yourself
so you want to be able to open yourself
so you want to be able to open yourself up as the expert to talk about you know
up as the expert to talk about you know
up as the expert to talk about you know and help them with whatever story
and help them with whatever story
and help them with whatever story they’re working on so it’s a service its
they’re working on so it’s a service its
they’re working on so it’s a service its $99 a month here and what’s gonna happen
$99 a month here and what’s gonna happen
$99 a month here and what’s gonna happen is you’ll get emails every day from
is you’ll get emails every day from
is you’ll get emails every day from reporters who are looking to potentially
reporters who are looking to potentially
reporters who are looking to potentially talk to you so what it looks like if I
talk to you so what it looks like if I
talk to you so what it looks like if I load up my email program you’ll get
load up my email program you’ll get
load up my email program you’ll get emails from a service called prof net
emails from a service called prof net
emails from a service called prof net and that’s PR leads and you can see
and that’s PR leads and you can see
and that’s PR leads and you can see it’ll come a couple times a day so you
it’ll come a couple times a day so you
it’ll come a couple times a day so you know if you look three from June 7th as
know if you look three from June 7th as
know if you look three from June 7th as an example and you can sign up for
an example and you can sign up for
an example and you can sign up for different categories for me I signed up
different categories for me I signed up
different categories for me I signed up for the business category because that’s
for the business category because that’s
for the business category because that’s most related to what I talked about and
most related to what I talked about and
most related to what I talked about and if you click on the email what it will
if you click on the email what it will
if you click on the email what it will show you is all the different stories
show you is all the different stories
show you is all the different stories that reporters are working on and
that reporters are working on and
that reporters are working on and they’re looking for experts there’s
they’re looking for experts there’s
they’re looking for experts there’s different categories so in this one it’s
different categories so in this one it’s
different categories so in this one it’s Business Human Resources public
Business Human Resources public
Business Human Resources public relations and it’s all still related to
relations and it’s all still related to
relations and it’s all still related to entrepreneurship and business which is
entrepreneurship and business which is
entrepreneurship and business which is what I’m interested in and some of them
what I’m interested in and some of them
what I’m interested in and some of them will be from niche magazines so this one
will be from niche magazines so this one
will be from niche magazines so this one here is is human resources culturally
here is is human resources culturally
here is is human resources culturally fit employees the magazine’s benefits
fit employees the magazine’s benefits
fit employees the magazine’s benefits selling so if I was
selling so if I was
selling so if I was an HR consultant and I worked about you
an HR consultant and I worked about you
an HR consultant and I worked about you know getting the culture fit right at
know getting the culture fit right at
know getting the culture fit right at companies this could be a really cool
companies this could be a really cool
companies this could be a really cool article for me to sign up for and talk
article for me to sign up for and talk
article for me to sign up for and talk to the reporter the next one here is
to the reporter the next one here is
to the reporter the next one here is public relations
public relations
public relations how do preaches rebound after public
how do preaches rebound after public
how do preaches rebound after public scandals that’s from cnn.com
scandals that’s from cnn.com
scandals that’s from cnn.com so if I was in a PR business this is a
so if I was in a PR business this is a
so if I was in a PR business this is a great opportunity to be able to get into
great opportunity to be able to get into
great opportunity to be able to get into CNN so you want to take a look at those
CNN so you want to take a look at those
CNN so you want to take a look at those different opportunities if you scroll
different opportunities if you scroll
different opportunities if you scroll down on that email what you’ll see is
down on that email what you’ll see is
down on that email what you’ll see is more details about every story that is
more details about every story that is
more details about every story that is currently available so the benefits
currently available so the benefits
currently available so the benefits selling one here’s a little bit more
selling one here’s a little bit more
selling one here’s a little bit more information it tells you who the
information it tells you who the
information it tells you who the reporter is the magazine when their due
reporter is the magazine when their due
reporter is the magazine when their due date is you want to pay attention to
date is you want to pay attention to
date is you want to pay attention to that and make sure you get it in on time
that and make sure you get it in on time
that and make sure you get it in on time and how to contact them the email
and how to contact them the email
and how to contact them the email address same thing for the next one for
address same thing for the next one for
address same thing for the next one for cnn.com it’s by John Blake from CNN he
cnn.com it’s by John Blake from CNN he
cnn.com it’s by John Blake from CNN he has a due date and here’s his email
has a due date and here’s his email
has a due date and here’s his email address to get in touch with him
address to get in touch with him
address to get in touch with him so one of the things that I found to be
so one of the things that I found to be
so one of the things that I found to be really effective is you want to make
really effective is you want to make
really effective is you want to make sure you’re pitching them not just how
sure you’re pitching them not just how
sure you’re pitching them not just how great you are you don’t want to write to
great you are you don’t want to write to
great you are you don’t want to write to John and say hey John I’m a PR
John and say hey John I’m a PR
John and say hey John I’m a PR consultant and I can help you you want
consultant and I can help you you want
consultant and I can help you you want to be able to pitch in the story so I’ve
to be able to pitch in the story so I’ve
to be able to pitch in the story so I’ve had pretty good success with PR leads
had pretty good success with PR leads
had pretty good success with PR leads and there are other experts too that
and there are other experts too that
and there are other experts too that you’re going up against cuz you won’t be
you’re going up against cuz you won’t be
you’re going up against cuz you won’t be the only one on this service but what I
the only one on this service but what I
the only one on this service but what I found being really useful is you want to
found being really useful is you want to
found being really useful is you want to provide them as much of a story as you
provide them as much of a story as you
provide them as much of a story as you can so a good example when Forbes posted
can so a good example when Forbes posted
can so a good example when Forbes posted on PR leads there was about outsourcing
on PR leads there was about outsourcing
on PR leads there was about outsourcing and I’ve done a lot of outsourcing with
and I’ve done a lot of outsourcing with
and I’ve done a lot of outsourcing with my business and I didn’t post and say
my business and I didn’t post and say
my business and I didn’t post and say hey you know I’ve done a lot of
hey you know I’ve done a lot of
hey you know I’ve done a lot of outsourcing please email me I told him
outsourcing please email me I told him
outsourcing please email me I told him about exactly what I’ve done I’ve oh I
about exactly what I’ve done I’ve oh I
about exactly what I’ve done I’ve oh I have work it for me I told him how I
have work it for me I told him how I
have work it for me I told him how I found them what type of roles they had
found them what type of roles they had
found them what type of roles they had where they’re living currently and how I
where they’re living currently and how I
where they’re living currently and how I run my business with all these
run my business with all these
run my business with all these outsourced people and that turned out to
outsourced people and that turned out to
outsourced people and that turned out to be an interesting story for him and he
be an interesting story for him and he
be an interesting story for him and he had a few follow-up questions and he
had a few follow-up questions and he
had a few follow-up questions and he posted it on Forbes magazine which is
posted it on Forbes magazine which is
posted it on Forbes magazine which is great you know I could say I’ve been in
great you know I could say I’ve been in
great you know I could say I’ve been in Forbes now you don’t have to necessarily
Forbes now you don’t have to necessarily
Forbes now you don’t have to necessarily always go for the top you can pick niche
always go for the top you can pick niche
always go for the top you can pick niche ones that are really targeted towards
ones that are really targeted towards
ones that are really targeted towards your industry but you want to try to
your industry but you want to try to
your industry but you want to try to provide as much detail and give them a
provide as much detail and give them a
provide as much detail and give them a story that they can use as much as
story that they can use as much as
story that they can use as much as possible so that’s one example of an
possible so that’s one example of an
possible so that’s one example of an email that came through we can go back
email that came through we can go back
email that came through we can go back again
again
again you can just quickly browse through each
you can just quickly browse through each
you can just quickly browse through each one that’s what I’ll do every morning is
one that’s what I’ll do every morning is
one that’s what I’ll do every morning is look at each one and see is it
look at each one and see is it
look at each one and see is it interesting to me or not again you’ll
interesting to me or not again you’ll
interesting to me or not again you’ll see them all over the map in terms of
see them all over the map in terms of
see them all over the map in terms of different business backgrounds so HR
different business backgrounds so HR
different business backgrounds so HR magazine here Albany Times Union AOL
magazine here Albany Times Union AOL
magazine here Albany Times Union AOL small business and you can get into all
small business and you can get into all
small business and you can get into all sorts of different media again depending
sorts of different media again depending
sorts of different media again depending on the story that people are looking for
on the story that people are looking for
on the story that people are looking for the other thing I found really useful is
the other thing I found really useful is
the other thing I found really useful is you want to create a media page to talk
you want to create a media page to talk
you want to create a media page to talk about all the experience that you’ve had
about all the experience that you’ve had
about all the experience that you’ve had so what I’ve done if you go to any page
so what I’ve done if you go to any page
so what I’ve done if you go to any page on my site you’ll notice that the first
on my site you’ll notice that the first
on my site you’ll notice that the first page in the navigation is about so if
page in the navigation is about so if
page in the navigation is about so if you click on that it’ll lead you to my
you click on that it’ll lead you to my
you click on that it’ll lead you to my about page and on here the first thing I
about page and on here the first thing I
about page and on here the first thing I show is all the different media that
show is all the different media that
show is all the different media that I’ve been involved in or at least the
I’ve been involved in or at least the
I’ve been involved in or at least the bigger ones the more recognizable names
bigger ones the more recognizable names
bigger ones the more recognizable names so I’ve been in The New York Times in
so I’ve been in The New York Times in
so I’ve been in The New York Times in Wall Street Journal and Forbes magazine
Wall Street Journal and Forbes magazine
Wall Street Journal and Forbes magazine and it goes on and some of the more
and it goes on and some of the more
and it goes on and some of the more respected and well-known brands I’ve
respected and well-known brands I’ve
respected and well-known brands I’ve also included some of the TV stuff that
also included some of the TV stuff that
also included some of the TV stuff that I’ve done and just taken screenshots to
I’ve done and just taken screenshots to
I’ve done and just taken screenshots to show that I’ve been on TV and been
show that I’ve been on TV and been
show that I’ve been on TV and been interviewed and then I put below to
interviewed and then I put below to
interviewed and then I put below to arrange interview time you know please
arrange interview time you know please
arrange interview time you know please contact me here’s my email address so on
contact me here’s my email address so on
contact me here’s my email address so on top of having a good story what the
top of having a good story what the
top of having a good story what the report is looking for is that you really
report is looking for is that you really
report is looking for is that you really are an expert so you want to have a page
are an expert so you want to have a page
are an expert so you want to have a page you can send them to to say hey you know
you can send them to to say hey you know
you can send them to to say hey you know I really know what I’m talking about and
I really know what I’m talking about and
I really know what I’m talking about and I’ve been featured before nobody wants
I’ve been featured before nobody wants
I’ve been featured before nobody wants to be the first one to feature you so
to be the first one to feature you so
to be the first one to feature you so it’s great if you’ve been featured
it’s great if you’ve been featured
it’s great if you’ve been featured already if you haven’t been featured yet
already if you haven’t been featured yet
already if you haven’t been featured yet by anybody then start with the smaller
by anybody then start with the smaller
by anybody then start with the smaller publications and use those as stepping
publications and use those as stepping
publications and use those as stepping stones to get to the bigger ones so if
stones to get to the bigger ones so if
stones to get to the bigger ones so if I’m trying to go after story what I’ll
I’m trying to go after story what I’ll
I’m trying to go after story what I’ll do is obviously give them all the
do is obviously give them all the
do is obviously give them all the information I have and then I’ll also
information I have and then I’ll also
information I have and then I’ll also include this link and say you can also
include this link and say you can also
include this link and say you can also check out some of the work that I’ve
check out some of the work that I’ve
check out some of the work that I’ve done I’ve been featured in all these
done I’ve been featured in all these
done I’ve been featured in all these different publications and on TV and
different publications and on TV and
different publications and on TV and that helps provide them a little bit of
that helps provide them a little bit of
that helps provide them a little bit of a safety net to show that hey you know
a safety net to show that hey you know
a safety net to show that hey you know this guy really knows what he’s talking
this guy really knows what he’s talking
this guy really knows what he’s talking about and he is a establish expert so as
about and he is a establish expert so as
about and he is a establish expert so as entrepreneurs again we should all be
entrepreneurs again we should all be
entrepreneurs again we should all be experts in our industry and we should
experts in our industry and we should
experts in our industry and we should know what we’re talking about and media
know what we’re talking about and media
know what we’re talking about and media coverage is great it’s it’s almost free
coverage is great it’s it’s almost free
coverage is great it’s it’s almost free in this case you know it’s 99 bucks a
in this case you know it’s 99 bucks a
in this case you know it’s 99 bucks a month it’s a lot cheaper than hiring a
month it’s a lot cheaper than hiring a
month it’s a lot cheaper than hiring a media consultant to help you and it can
media consultant to help you and it can
media consultant to help you and it can get you a lot of a business a lot of
get you a lot of a business a lot of
get you a lot of a business a lot of recognition a lot more than advertising
recognition a lot more than advertising
recognition a lot more than advertising can and again it’s all off of here
can and again it’s all off of here
can and again it’s all off of here pyaare leads just click learn more and
pyaare leads just click learn more and
pyaare leads just click learn more and you can hopefully go on if you have any
you can hopefully go on if you have any
you can hopefully go on if you have any success with it let me know so David I
success with it let me know so David I
success with it let me know so David I hope that answered your question I hope
hope that answered your question I hope
hope that answered your question I hope that helps if anybody else has a
that helps if anybody else has a
that helps if anybody else has a question who wants to see another video
question who wants to see another video
question who wants to see another video from one of my other tools let me know
from one of my other tools let me know
from one of my other tools let me know if you enjoyed the video please give it
if you enjoyed the video please give it
if you enjoyed the video please give it a thumbs up below and leave a comment
a thumbs up below and leave a comment
a thumbs up below and leave a comment and I’d love to hear from you and stay
and I’d love to hear from you and stay
and I’d love to hear from you and stay tuned for the next video
tuned for the next video
tuned for the next video Cheers
”
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