alright welcome everyone again to another hangout I’m really excited today
another hangout I’m really excited today
another hangout I’m really excited today I’ve got a special guest with me named
I’ve got a special guest with me named
I’ve got a special guest with me named Christopher gavigan and Christopher runs
Christopher gavigan and Christopher runs
Christopher gavigan and Christopher runs a company that sells diapers and and
a company that sells diapers and and
a company that sells diapers and and bath products and beauty products and
bath products and beauty products and
bath products and beauty products and why I want him on the show wasn’t for
why I want him on the show wasn’t for
why I want him on the show wasn’t for what he sells but how he does it he’s
what he sells but how he does it he’s
what he sells but how he does it he’s got a company named the honest company
got a company named the honest company
got a company named the honest company and his website is honest calm and
and his website is honest calm and
and his website is honest calm and Twitter accounts are all honest and all
Twitter accounts are all honest and all
Twitter accounts are all honest and all that and i’ve been i’ve been a big
that and i’ve been i’ve been a big
that and i’ve been i’ve been a big advocate of finding your one word in the
advocate of finding your one word in the
advocate of finding your one word in the planet to your business and here’s a guy
planet to your business and here’s a guy
planet to your business and here’s a guy who’s actually out living it so i
who’s actually out living it so i
who’s actually out living it so i thought i have him on the program and
thought i have him on the program and
thought i have him on the program and asking some questions see how he’s doing
asking some questions see how he’s doing
asking some questions see how he’s doing Christopher welcome aboard thank you for
Christopher welcome aboard thank you for
Christopher welcome aboard thank you for having me Evan I’m excited about it so
having me Evan I’m excited about it so
having me Evan I’m excited about it so how did you come up with a name this is
how did you come up with a name this is
how did you come up with a name this is yawns curious to me you know obviously
yawns curious to me you know obviously
yawns curious to me you know obviously you’re selling diapers as you’re
you’re selling diapers as you’re
you’re selling diapers as you’re starting how do you come up with a
starting how do you come up with a
starting how do you come up with a diaper company and call it honest com so
diaper company and call it honest com so
diaper company and call it honest com so when my business partner Jessica Alba
when my business partner Jessica Alba
when my business partner Jessica Alba and I when we are develop on this whole
and I when we are develop on this whole
and I when we are develop on this whole concept we were imagining the world and
concept we were imagining the world and
concept we were imagining the world and dreaming big and imagining what we
dreaming big and imagining what we
dreaming big and imagining what we wanted it and I had done a lot of work
wanted it and I had done a lot of work
wanted it and I had done a lot of work when I was a executive director and CEO
when I was a executive director and CEO
when I was a executive director and CEO of a nonprofit that really went behind
of a nonprofit that really went behind
of a nonprofit that really went behind the Iron Curtain the glass walls of
the Iron Curtain the glass walls of
the Iron Curtain the glass walls of smokin beers whatever you want to say a
smokin beers whatever you want to say a
smokin beers whatever you want to say a big business specifically consumer
big business specifically consumer
big business specifically consumer packaged goods and what I found was was
packaged goods and what I found was was
packaged goods and what I found was was the levels of transparency and
the levels of transparency and
the levels of transparency and authenticity and clarity and and
authenticity and clarity and and
authenticity and clarity and and willingness to tell the consumer what
willingness to tell the consumer what
willingness to tell the consumer what was healthy and safe wasn’t there and
was healthy and safe wasn’t there and
was healthy and safe wasn’t there and I’m thinking wow these are consumable
I’m thinking wow these are consumable
I’m thinking wow these are consumable these are products that were using on
these are products that were using on
these are products that were using on our bodies in in our homes on our
our bodies in in our homes on our
our bodies in in our homes on our children were ingesting them how is that
children were ingesting them how is that
children were ingesting them how is that possible that you don’t have a level of
possible that you don’t have a level of
possible that you don’t have a level of connection with the brand and I’m really
connection with the brand and I’m really
connection with the brand and I’m really knowing what’s inside and so when we
knowing what’s inside and so when we
knowing what’s inside and so when we were thinking about what’s the world we
were thinking about what’s the world we
were thinking about what’s the world we wanted you know the company which are
wanted you know the company which are
wanted you know the company which are those two words that surround the honest
those two words that surround the honest
those two words that surround the honest company i love i love the the beauty of
company i love i love the the beauty of
company i love i love the the beauty of the word honest the simplicity the the
the word honest the simplicity the the
the word honest the simplicity the the that’s a to be honest is really
that’s a to be honest is really
that’s a to be honest is really something that every
something that every
something that every wants to be an aspiration as well as
wants to be an aspiration as well as
wants to be an aspiration as well as well as a real-life fulfillment so I
well as a real-life fulfillment so I
well as a real-life fulfillment so I loved it’s it’s a variability and what
loved it’s it’s a variability and what
loved it’s it’s a variability and what it could do and I loved surrounding it
it could do and I loved surrounding it
it could do and I loved surrounding it by that and company which are standard
by that and company which are standard
by that and company which are standard words in a traditional marketplace and
words in a traditional marketplace and
words in a traditional marketplace and when you insert it is almost as if
when you insert it is almost as if
when you insert it is almost as if honest could be a parenthetical or
honest could be a parenthetical or
honest could be a parenthetical or bracketed and it does so much to a name
bracketed and it does so much to a name
bracketed and it does so much to a name and a title and a a company name I love
and a title and a a company name I love
and a title and a a company name I love it I love it did you get haters or
it I love it did you get haters or
it I love it did you get haters or doubters at the start when you told them
doubters at the start when you told them
doubters at the start when you told them I want to call this company the honest
I want to call this company the honest
I want to call this company the honest company yeah yeah they were like wow
company yeah yeah they were like wow
company yeah yeah they were like wow that’s a lot to live up to you can you
that’s a lot to live up to you can you
that’s a lot to live up to you can you handle that that level of criticism and
handle that that level of criticism and
handle that that level of criticism and so what I know about myself is up
so what I know about myself is up
so what I know about myself is up crazily I’m a detail fanatic I am
crazily I’m a detail fanatic I am
crazily I’m a detail fanatic I am ridiculously overwrought with the
ridiculously overwrought with the
ridiculously overwrought with the details because every detail matters and
details because every detail matters and
details because every detail matters and so I knew that there was a level of
so I knew that there was a level of
so I knew that there was a level of standard and protocols that we would
standard and protocols that we would
standard and protocols that we would bring to the space and I wanted to I
bring to the space and I wanted to I
bring to the space and I wanted to I wanted to challenge ourselves it’s you
wanted to challenge ourselves it’s you
wanted to challenge ourselves it’s you know to be honest what does it mean it’s
know to be honest what does it mean it’s
know to be honest what does it mean it’s also a challenge and so I wanted to see
also a challenge and so I wanted to see
also a challenge and so I wanted to see if we could do it and what i said is
if we could do it and what i said is
if we could do it and what i said is often you know we’re not the perfect
often you know we’re not the perfect
often you know we’re not the perfect company or the honest company and when
company or the honest company and when
company or the honest company and when you relief really when you release the
you relief really when you release the
you relief really when you release the your idea of perfection and really
your idea of perfection and really
your idea of perfection and really embrace the word honesty honesty has a
embrace the word honesty honesty has a
embrace the word honesty honesty has a lot of variability and when but when you
lot of variability and when but when you
lot of variability and when but when you hold it up to a standard when you’re
hold it up to a standard when you’re
hold it up to a standard when you’re talking about health and children and
talking about health and children and
talking about health and children and family and home you have a lot to live
family and home you have a lot to live
family and home you have a lot to live up to and so we’re constantly as a brand
up to and so we’re constantly as a brand
up to and so we’re constantly as a brand and a company we’re constantly pushing
and a company we’re constantly pushing
and a company we’re constantly pushing yourself to become better every single
yourself to become better every single
yourself to become better every single day to really achieve to be more more
day to really achieve to be more more
day to really achieve to be more more honest every single day when you were
honest every single day when you were
honest every single day when you were younger and kind of getting started in
younger and kind of getting started in
younger and kind of getting started in your career what was honestly something
your career what was honestly something
your career what was honestly something that was still a core value to you did
that was still a core value to you did
that was still a core value to you did you get upset when people weren’t honest
you get upset when people weren’t honest
you get upset when people weren’t honest I mean you talked about your background
I mean you talked about your background
I mean you talked about your background in the consumer packaged goods company
in the consumer packaged goods company
in the consumer packaged goods company does it go back giving younger for you
does it go back giving younger for you
does it go back giving younger for you like seeing people who are dishonest
like seeing people who are dishonest
like seeing people who are dishonest bothered you and you were always be
bothered you and you were always be
bothered you and you were always be honest kid growing up and it’s a good
honest kid growing up and it’s a good
honest kid growing up and it’s a good question um so I grew up in a very
question um so I grew up in a very
question um so I grew up in a very a very traditional Irish Catholic family
a very traditional Irish Catholic family
a very traditional Irish Catholic family and those values were very much
and those values were very much
and those values were very much connected to family and being true to
connected to family and being true to
connected to family and being true to yourself and yes being honest and um
yourself and yes being honest and um
yourself and yes being honest and um unaccessible relatable so yeah it
unaccessible relatable so yeah it
unaccessible relatable so yeah it certainly was there in the more
certainly was there in the more
certainly was there in the more traditional family value sense and i had
traditional family value sense and i had
traditional family value sense and i had a a mom and a dad there are four boys in
a a mom and a dad there are four boys in
a a mom and a dad there are four boys in my family and so we were we were held to
my family and so we were we were held to
my family and so we were we were held to standards of a level of honesty but I
standards of a level of honesty but I
standards of a level of honesty but I think in my career early in my career
think in my career early in my career
think in my career early in my career what I did see especially when my work
what I did see especially when my work
what I did see especially when my work on advocacy and going to Washington and
on advocacy and going to Washington and
on advocacy and going to Washington and I was frustrated I was frustrated with
I was frustrated I was frustrated with
I was frustrated I was frustrated with the glad-handing I was frustrated with
the glad-handing I was frustrated with
the glad-handing I was frustrated with the lack of an authentic relationship in
the lack of an authentic relationship in
the lack of an authentic relationship in business I think business is all about
business I think business is all about
business I think business is all about relationships and do people want to work
relationships and do people want to work
relationships and do people want to work with you do they get excited about you
with you do they get excited about you
with you do they get excited about you do they believe in your vision and your
do they believe in your vision and your
do they believe in your vision and your your ideas but can you execute do you
your ideas but can you execute do you
your ideas but can you execute do you show up and for me showing up as being
show up and for me showing up as being
show up and for me showing up as being your most honest self are you consistent
your most honest self are you consistent
your most honest self are you consistent can people depend on you and that’s what
can people depend on you and that’s what
can people depend on you and that’s what I love about brand building that’s what
I love about brand building that’s what
I love about brand building that’s what I love about building a culture on a
I love about building a culture on a
I love about building a culture on a team and when I was really frustrated
team and when I was really frustrated
team and when I was really frustrated with when I saw the work when i was
with when I saw the work when i was
with when I saw the work when i was doing advocacy and legislation work at
doing advocacy and legislation work at
doing advocacy and legislation work at the nonprofit levels everyone would
the nonprofit levels everyone would
the nonprofit levels everyone would promise you the world and then at the
promise you the world and then at the
promise you the world and then at the end of the day there was no consistent
end of the day there was no consistent
end of the day there was no consistent follow up and that’s that’s being
follow up and that’s that’s being
follow up and that’s that’s being totally dishonest right you can feel
totally dishonest right you can feel
totally dishonest right you can feel your passion coming through the screen I
your passion coming through the screen I
your passion coming through the screen I love it now so obviously have a business
love it now so obviously have a business
love it now so obviously have a business partner I think you have two business
partner I think you have two business
partner I think you have two business partners are just know there’s three of
partners are just know there’s three of
partners are just know there’s three of us actually three founders okay Jessica
us actually three founders okay Jessica
us actually three founders okay Jessica Alba she and I worked on the brand from
Alba she and I worked on the brand from
Alba she and I worked on the brand from his early iterations starting way back
his early iterations starting way back
his early iterations starting way back when we met in 2008 and then Bryan Lee
when we met in 2008 and then Bryan Lee
when we met in 2008 and then Bryan Lee who is a internet entrepreneur who comes
who is a internet entrepreneur who comes
who is a internet entrepreneur who comes from legalzoom and shoedazzle as well as
from legalzoom and shoedazzle as well as
from legalzoom and shoedazzle as well as some other endeavors and then Sean Cain
some other endeavors and then Sean Cain
some other endeavors and then Sean Cain who is also a great general manager and
who is also a great general manager and
who is also a great general manager and a tremendous acumen in internet and
a tremendous acumen in internet and
a tremendous acumen in internet and accounting we all came together to
accounting we all came together to
accounting we all came together to really formulate the bread and so when
really formulate the bread and so when
really formulate the bread and so when you’re talking about the brain and
you’re talking about the brain and
you’re talking about the brain and bringing on people especially somebody’s
bringing on people especially somebody’s
bringing on people especially somebody’s in
in
in an owner do you lead with honest you
an owner do you lead with honest you
an owner do you lead with honest you like this is what we stand for is what
like this is what we stand for is what
like this is what we stand for is what we believe in or is it you know we have
we believe in or is it you know we have
we believe in or is it you know we have this great diaper baby bath products
this great diaper baby bath products
this great diaper baby bath products walking and by the way we called the
walking and by the way we called the
walking and by the way we called the honest company that’s a good question
honest company that’s a good question
honest company that’s a good question when we when we were all coming together
when we when we were all coming together
when we when we were all coming together I think we came together in a very
I think we came together in a very
I think we came together in a very synergistic fashion we were all young
synergistic fashion we were all young
synergistic fashion we were all young parents you know as it stands today we
parents you know as it stands today we
parents you know as it stands today we have amongst the four of us we have ten
have amongst the four of us we have ten
have amongst the four of us we have ten children between us all and they’re all
children between us all and they’re all
children between us all and they’re all under or just six and under so there was
under or just six and under so there was
under or just six and under so there was a level of passion and around what does
a level of passion and around what does
a level of passion and around what does it mean to be a modern family brand or a
it mean to be a modern family brand or a
it mean to be a modern family brand or a lifestyle brand and the connection
lifestyle brand and the connection
lifestyle brand and the connection around being honest and the connection
around being honest and the connection
around being honest and the connection around really creating something that
around really creating something that
around really creating something that was that was new and modern and fresh
was that was new and modern and fresh
was that was new and modern and fresh and and again the spin on and the I
and and again the spin on and the I
and and again the spin on and the I using the levels of irony in the word
using the levels of irony in the word
using the levels of irony in the word the honest company we all love that the
the honest company we all love that the
the honest company we all love that the plan words and really I think you know
plan words and really I think you know
plan words and really I think you know we all are very type-a we all want to
we all are very type-a we all want to
we all are very type-a we all want to win and we all believe that we have the
win and we all believe that we have the
win and we all believe that we have the right to win and a belief in the right
right to win and a belief in the right
right to win and a belief in the right to win means my vision in the world I
to win means my vision in the world I
to win means my vision in the world I want to create and make true and
want to create and make true and
want to create and make true and wholesome and for us seeing a new
wholesome and for us seeing a new
wholesome and for us seeing a new reality in the end of family and baby
reality in the end of family and baby
reality in the end of family and baby space that you know there’s so many
space that you know there’s so many
space that you know there’s so many toxic offenders and so many people not
toxic offenders and so many people not
toxic offenders and so many people not doing honest things in food and cleaning
doing honest things in food and cleaning
doing honest things in food and cleaning & diapering and personal care and beauty
& diapering and personal care and beauty
& diapering and personal care and beauty it’s it’s astounding at the corporate
it’s it’s astounding at the corporate
it’s it’s astounding at the corporate level and so that was offensive to me
level and so that was offensive to me
level and so that was offensive to me that to the point where I knew when we
that to the point where I knew when we
that to the point where I knew when we all came together that level of passion
all came together that level of passion
all came together that level of passion really merged together dovetailed well
really merged together dovetailed well
really merged together dovetailed well so this is awesome a lot of people come
so this is awesome a lot of people come
so this is awesome a lot of people come up with this clear core value t’adore
up with this clear core value t’adore
up with this clear core value t’adore one word and they struggle how do you
one word and they struggle how do you
one word and they struggle how do you apply this so tell me my say okay my
apply this so tell me my say okay my
apply this so tell me my say okay my core values honesty but how do I build a
core values honesty but how do I build a
core values honesty but how do I build a business around honesty that’s such a
business around honesty that’s such a
business around honesty that’s such a huge word so can you talk about the
huge word so can you talk about the
huge word so can you talk about the different areas in your business that
different areas in your business that
different areas in your business that you apply to so you’re talking a little
you apply to so you’re talking a little
you apply to so you’re talking a little about the the product itself and making
about the the product itself and making
about the the product itself and making sure that it’s not being harmful to kids
sure that it’s not being harmful to kids
sure that it’s not being harmful to kids and being
and being
and being sick what kind of product selection can
sick what kind of product selection can
sick what kind of product selection can you talk about other ways that honest
you talk about other ways that honest
you talk about other ways that honest you know is your mantra or your
you know is your mantra or your
you know is your mantra or your operating philosophy and how you apply
operating philosophy and how you apply
operating philosophy and how you apply to running your business so we just
to running your business so we just
to running your business so we just walked we had all hands deck meaning
walked we had all hands deck meaning
walked we had all hands deck meaning three minutes ago and that’s when we
three minutes ago and that’s when we
three minutes ago and that’s when we bring the company together as one large
bring the company together as one large
bring the company together as one large group and we all you know we sit around
group and we all you know we sit around
group and we all you know we sit around we used to be sitting around a table now
we used to be sitting around a table now
we used to be sitting around a table now it’s gathering around in one large group
it’s gathering around in one large group
it’s gathering around in one large group and we we are what I love about us is
and we we are what I love about us is
and we we are what I love about us is that it’s constantly an open circle it
that it’s constantly an open circle it
that it’s constantly an open circle it early formed in an optimist a semicircle
early formed in an optimist a semicircle
early formed in an optimist a semicircle full circle fashion so that everyone has
full circle fashion so that everyone has
full circle fashion so that everyone has a voice everyone can be participatory in
a voice everyone can be participatory in
a voice everyone can be participatory in those those all hands on deck and it’s
those those all hands on deck and it’s
those those all hands on deck and it’s and it’s having a level of connection
and it’s having a level of connection
and it’s having a level of connection with instead of here’s the corporate
with instead of here’s the corporate
with instead of here’s the corporate executives and here’s the here’s the
executives and here’s the here’s the
executives and here’s the here’s the customer service groups and all the
customer service groups and all the
customer service groups and all the divisions and and and steps in between
divisions and and and steps in between
divisions and and and steps in between we have a great level of connectivity at
we have a great level of connectivity at
we have a great level of connectivity at every single level and so I’m doing
every single level and so I’m doing
every single level and so I’m doing trainings with customer service work
trainings with customer service work
trainings with customer service work we’re going to the warehouse and packing
we’re going to the warehouse and packing
we’re going to the warehouse and packing boxes were rolling calls with with with
boxes were rolling calls with with with
boxes were rolling calls with with with that client services team we’re engaging
that client services team we’re engaging
that client services team we’re engaging so I think honesty for the company on a
so I think honesty for the company on a
so I think honesty for the company on a day-to-day level is really it is
day-to-day level is really it is
day-to-day level is really it is everyone’s in it to win it and
everyone’s in it to win it and
everyone’s in it to win it and everyone’s here to really see this
everyone’s here to really see this
everyone’s here to really see this mission and purpose driven company
mission and purpose driven company
mission and purpose driven company really fulfill its its core goal and a
really fulfill its its core goal and a
really fulfill its its core goal and a lot of it is we’re not here to build
lot of it is we’re not here to build
lot of it is we’re not here to build product we’re here to educate a new
product we’re here to educate a new
product we’re here to educate a new generation of consumers and parents and
generation of consumers and parents and
generation of consumers and parents and we and not we know and we see and all my
we and not we know and we see and all my
we and not we know and we see and all my career’s been it’s in pivotal times of
career’s been it’s in pivotal times of
career’s been it’s in pivotal times of change particularly life and death new
change particularly life and death new
change particularly life and death new baby and someone dying that people
baby and someone dying that people
baby and someone dying that people understand wow on behalf of my health on
understand wow on behalf of my health on
understand wow on behalf of my health on behalf of my lifestyle I’m going to
behalf of my lifestyle I’m going to
behalf of my lifestyle I’m going to change and we love that that we get to
change and we love that that we get to
change and we love that that we get to engage with families every day and
engage with families every day and
engage with families every day and either talk to them on a very authentic
either talk to them on a very authentic
either talk to them on a very authentic level and and human relational level and
level and and human relational level and
level and and human relational level and as a company we really live in and
as a company we really live in and
as a company we really live in and breathe it on a day-to-day basis
breathe it on a day-to-day basis
breathe it on a day-to-day basis and as you’re growing your team now
and as you’re growing your team now
and as you’re growing your team now writes its total with the founders and
writes its total with the founders and
writes its total with the founders and you’re building a team and you know you
you’re building a team and you know you
you’re building a team and you know you race your cattle and you’re trying to
race your cattle and you’re trying to
race your cattle and you’re trying to grow how do you how do you hire for
grow how do you how do you hire for
grow how do you how do you hire for honest yeah you uh it’s funny because a
honest yeah you uh it’s funny because a
honest yeah you uh it’s funny because a lot of times in interviews and we’ve
lot of times in interviews and we’ve
lot of times in interviews and we’ve trained some of the particular in the
trained some of the particular in the
trained some of the particular in the client services team when someone walks
client services team when someone walks
client services team when someone walks in and they’re so prepared and so
in and they’re so prepared and so
in and they’re so prepared and so Freddie and they have their like their
Freddie and they have their like their
Freddie and they have their like their one-liners ready we really talk about
one-liners ready we really talk about
one-liners ready we really talk about family we talk about what motivates them
family we talk about what motivates them
family we talk about what motivates them we talk about some stories from their
we talk about some stories from their
we talk about some stories from their childhood and you can really see you can
childhood and you can really see you can
childhood and you can really see you can see a person really come to life and
see a person really come to life and
see a person really come to life and really if there look I think honest a
really if there look I think honest a
really if there look I think honest a lot of honesty that comes out of a
lot of honesty that comes out of a
lot of honesty that comes out of a person is when they’re their most
person is when they’re their most
person is when they’re their most relaxed self and we really we depend on
relaxed self and we really we depend on
relaxed self and we really we depend on that from people we depend on them to
that from people we depend on them to
that from people we depend on them to come to work every day and really be if
come to work every day and really be if
come to work every day and really be if they’re engaged in smart self and have
they’re engaged in smart self and have
they’re engaged in smart self and have the highest level of effort because
the highest level of effort because
the highest level of effort because smarts and efforts will win over over
smarts and efforts will win over over
smarts and efforts will win over over you know an attitude any single day in
you know an attitude any single day in
you know an attitude any single day in business but I want people to really
business but I want people to really
business but I want people to really bring themselves to the company and
bring themselves to the company and
bring themselves to the company and embrace their what wackiness if they
embrace their what wackiness if they
embrace their what wackiness if they have it or whatever range that of a
have it or whatever range that of a
have it or whatever range that of a person they are and so when we you hire
person they are and so when we you hire
person they are and so when we you hire I like to hire people that have a sense
I like to hire people that have a sense
I like to hire people that have a sense of self and truth in that self and and
of self and truth in that self and and
of self and truth in that self and and are Oh get settled and okay with
are Oh get settled and okay with
are Oh get settled and okay with themselves you know it’s funny we just
themselves you know it’s funny we just
themselves you know it’s funny we just had that we had we had a great new hire
had that we had we had a great new hire
had that we had we had a great new hire that she was on tour with the Michael
that she was on tour with the Michael
that she was on tour with the Michael Jackson tour in Las Vegas right before
Jackson tour in Las Vegas right before
Jackson tour in Las Vegas right before Michael had died to really be part of
Michael had died to really be part of
Michael had died to really be part of that whole group and and she was telling
that whole group and and she was telling
that whole group and and she was telling that story there was level of passion
that story there was level of passion
that story there was level of passion and and and and there was gonna be her
and and and and there was gonna be her
and and and and there was gonna be her life’s work until Michael had died and
life’s work until Michael had died and
life’s work until Michael had died and she was so excited about it that she had
she was so excited about it that she had
she was so excited about it that she had a massive shift in career went back to
a massive shift in career went back to
a massive shift in career went back to school and and really dedicated caters
school and and really dedicated caters
school and and really dedicated caters of two years of work that this was a
of two years of work that this was a
of two years of work that this was a first break for her and that I thought
first break for her and that I thought
first break for her and that I thought that was just awesome and so we gave her
that was just awesome and so we gave her
that was just awesome and so we gave her a break and we gave her the job and she
a break and we gave her the job and she
a break and we gave her the job and she you know do
you know do
you know do a top-performing job but I loved seeing
a top-performing job but I loved seeing
a top-performing job but I loved seeing I I know you can translate passion to
I I know you can translate passion to
I I know you can translate passion to different places in your life and if
different places in your life and if
different places in your life and if you’ve got a depth in a pool of passion
you’ve got a depth in a pool of passion
you’ve got a depth in a pool of passion you can tap into it whenever you want to
you can tap into it whenever you want to
you can tap into it whenever you want to I love it it’s really cool do you train
I love it it’s really cool do you train
I love it it’s really cool do you train I’m thinking as you talk with honestly
I’m thinking as you talk with honestly
I’m thinking as you talk with honestly this kind of subsets and there’s there’s
this kind of subsets and there’s there’s
this kind of subsets and there’s there’s other sister words that go with it so
other sister words that go with it so
other sister words that go with it so obviously honesty is telling the truth
obviously honesty is telling the truth
obviously honesty is telling the truth but it’s also good quality and it’s also
but it’s also good quality and it’s also
but it’s also good quality and it’s also respect are there other core elements
respect are there other core elements
respect are there other core elements that kind of what does honest mean to
that kind of what does honest mean to
that kind of what does honest mean to you besides just what everybody thinks
you besides just what everybody thinks
you besides just what everybody thinks of it as as being an honest person is
of it as as being an honest person is
of it as as being an honest person is there yeah I mean it’s it’s it’s it’s um
there yeah I mean it’s it’s it’s it’s um
there yeah I mean it’s it’s it’s it’s um it’s telling people the truth even
it’s telling people the truth even
it’s telling people the truth even though it might be uncomfortable mmm
though it might be uncomfortable mmm
though it might be uncomfortable mmm from a business perspective is sometimes
from a business perspective is sometimes
from a business perspective is sometimes it’s saying it’s you know the question
it’s saying it’s you know the question
it’s saying it’s you know the question that comes up often is hey why don’t you
that comes up often is hey why don’t you
that comes up often is hey why don’t you use more organic ingredients that’s what
use more organic ingredients that’s what
use more organic ingredients that’s what you guys stand for absolutely and we are
you guys stand for absolutely and we are
you guys stand for absolutely and we are constantly improving organic content and
constantly improving organic content and
constantly improving organic content and always having plant-based ingredients
always having plant-based ingredients
always having plant-based ingredients and and sometimes you have to make a
and and sometimes you have to make a
and and sometimes you have to make a compromise either from a sourcing
compromise either from a sourcing
compromise either from a sourcing perspective or supply chain perspective
perspective or supply chain perspective
perspective or supply chain perspective or a quality of our integrity and
or a quality of our integrity and
or a quality of our integrity and ingredie perspective certainly price and
ingredie perspective certainly price and
ingredie perspective certainly price and comes into that equation and it it’s
comes into that equation and it it’s
comes into that equation and it it’s being honest with you consumer and
being honest with you consumer and
being honest with you consumer and letting them know hey we had to make
letting them know hey we had to make
letting them know hey we had to make this decision for the best of the
this decision for the best of the
this decision for the best of the business for the both the integrity of
business for the both the integrity of
business for the both the integrity of the product for the quality of the
the product for the quality of the
the product for the quality of the product and and that might be and
product and and that might be and
product and and that might be and telling them that and having them being
telling them that and having them being
telling them that and having them being okay with that I’m not afraid to tell
okay with that I’m not afraid to tell
okay with that I’m not afraid to tell them that because I know that Oh are
them that because I know that Oh are
them that because I know that Oh are short medium and long term intention is
short medium and long term intention is
short medium and long term intention is done become even better and it’s if you
done become even better and it’s if you
done become even better and it’s if you are allowing people to see your
are allowing people to see your
are allowing people to see your trajectory of growth they’re okay if
trajectory of growth they’re okay if
trajectory of growth they’re okay if you’re right here right now and they’re
you’re right here right now and they’re
you’re right here right now and they’re excited that you might move along that
excited that you might move along that
excited that you might move along that path right and um so yes it’s quality
path right and um so yes it’s quality
path right and um so yes it’s quality it’s being it’s saying things that
it’s being it’s saying things that
it’s being it’s saying things that matter it’s telling people what you
matter it’s telling people what you
matter it’s telling people what you won’t do and and and what’s not inside
won’t do and and and what’s not inside
won’t do and and and what’s not inside as opposed to what is inside and for me
as opposed to what is inside and for me
as opposed to what is inside and for me it’s it’s it’s a
it’s it’s it’s a
it’s it’s it’s a really being I think honest today is is
really being I think honest today is is
really being I think honest today is is really embracing the range of
really embracing the range of
really embracing the range of personality that you are and as a
personality that you are and as a
personality that you are and as a company we have a ton of range you know
company we have a ton of range you know
company we have a ton of range you know where everything from an 80 diaper to
where everything from an 80 diaper to
where everything from an 80 diaper to Harran shampoo to fruit and veggie
Harran shampoo to fruit and veggie
Harran shampoo to fruit and veggie washes to the range of lifestyle things
washes to the range of lifestyle things
washes to the range of lifestyle things and i love that range of expansiveness
and i love that range of expansiveness
and i love that range of expansiveness because at the end of the day a parent
because at the end of the day a parent
because at the end of the day a parent just wants to trust you and I guard that
just wants to trust you and I guard that
just wants to trust you and I guard that trust I safeguard that every single day
trust I safeguard that every single day
trust I safeguard that every single day I and our and that’s the only thing we
I and our and that’s the only thing we
I and our and that’s the only thing we have is our credibility and Trust and i
have is our credibility and Trust and i
have is our credibility and Trust and i will i am i am such a strong passionate
will i am i am such a strong passionate
will i am i am such a strong passionate advocate of keeping that trust and that
advocate of keeping that trust and that
advocate of keeping that trust and that level of connectivity with that consumer
level of connectivity with that consumer
level of connectivity with that consumer and letting them know we are doing
and letting them know we are doing
and letting them know we are doing everything possible every single day to
everything possible every single day to
everything possible every single day to build and improve on that level of trust
build and improve on that level of trust
build and improve on that level of trust and connection and relationship what
and connection and relationship what
and connection and relationship what where can you take on us i mean can you
where can you take on us i mean can you
where can you take on us i mean can you sell honest computers can you sell on
sell honest computers can you sell on
sell honest computers can you sell on his cars honest hotels like what is it
his cars honest hotels like what is it
his cars honest hotels like what is it how does the brand stretch it seems like
how does the brand stretch it seems like
how does the brand stretch it seems like it can apply to anything yeah so i will
it can apply to anything yeah so i will
it can apply to anything yeah so i will look I wrote in 2008 I wrote a book
look I wrote in 2008 I wrote a book
look I wrote in 2008 I wrote a book called healthy child healthy world and
called healthy child healthy world and
called healthy child healthy world and its really a lifestyle map a few years
its really a lifestyle map a few years
its really a lifestyle map a few years later Jessica are my business partner
later Jessica are my business partner
later Jessica are my business partner wrote a book called the honest life
wrote a book called the honest life
wrote a book called the honest life where she essentially talks about a
where she essentially talks about a
where she essentially talks about a similar range of lifestyle choices one
similar range of lifestyle choices one
similar range of lifestyle choices one would have everything to what’s the
would have everything to what’s the
would have everything to what’s the water in your home to how are you caring
water in your home to how are you caring
water in your home to how are you caring for your pets to what are you putting on
for your pets to what are you putting on
for your pets to what are you putting on your body and what’s your makeup and how
your body and what’s your makeup and how
your body and what’s your makeup and how do you engage with the community so
do you engage with the community so
do you engage with the community so there’s a lot of range and a lot of
there’s a lot of range and a lot of
there’s a lot of range and a lot of product opportunities in that range do I
product opportunities in that range do I
product opportunities in that range do I have a perspective on what the paint is
have a perspective on what the paint is
have a perspective on what the paint is on the wall from health and toxicity
on the wall from health and toxicity
on the wall from health and toxicity perspective and a level of ingredients
perspective and a level of ingredients
perspective and a level of ingredients and integrity yes does that mean we’re
and integrity yes does that mean we’re
and integrity yes does that mean we’re going to go there who knows but i love i
going to go there who knows but i love i
going to go there who knows but i love i love to your point and I appreciate that
love to your point and I appreciate that
love to your point and I appreciate that you see it I love the opportunity a
you see it I love the opportunity a
you see it I love the opportunity a range of we’re honest could go over time
range of we’re honest could go over time
range of we’re honest could go over time that it’s really exciting as a business
that it’s really exciting as a business
that it’s really exciting as a business professional as a as a product developer
professional as a as a product developer
professional as a as a product developer and formulator and but what made it make
and formulator and but what made it make
and formulator and but what made it make the most excited is that on the other
the most excited is that on the other
the most excited is that on the other side of this wall is our customer
side of this wall is our customer
side of this wall is our customer service group they are rolling anywhere
service group they are rolling anywhere
service group they are rolling anywhere between three to six thousand calls a
between three to six thousand calls a
between three to six thousand calls a day that’s moms and dads calling in
day that’s moms and dads calling in
day that’s moms and dads calling in every day and saying hey let’s manage my
every day and saying hey let’s manage my
every day and saying hey let’s manage my account let’s talk about new products
account let’s talk about new products
account let’s talk about new products let me learn about your ingredients or
let me learn about your ingredients or
let me learn about your ingredients or how to use products and they really
how to use products and they really
how to use products and they really their job and their their their main
their job and their their their main
their job and their their their main goal is to really talk and help parents
goal is to really talk and help parents
goal is to really talk and help parents understand about products and the
understand about products and the
understand about products and the integrity of our work but it’s also to
integrity of our work but it’s also to
integrity of our work but it’s also to help those to engage those consumers and
help those to engage those consumers and
help those to engage those consumers and those parents to say hey where do you
those parents to say hey where do you
those parents to say hey where do you want us to go what gets you excited what
want us to go what gets you excited what
want us to go what gets you excited what what do you believe would make your
what do you believe would make your
what do you believe would make your world better and so our mantra of
world better and so our mantra of
world better and so our mantra of together we can make it better is really
together we can make it better is really
together we can make it better is really lived and breathed through our
lived and breathed through our
lived and breathed through our relationships and our conversations and
relationships and our conversations and
relationships and our conversations and listening to those consumers and not
listening to those consumers and not
listening to those consumers and not only listening but really acting upon
only listening but really acting upon
only listening but really acting upon their their words we’re not doing it for
their their words we’re not doing it for
their their words we’re not doing it for market research we’re really doing it to
market research we’re really doing it to
market research we’re really doing it to influence our pipeline you mentioned at
influence our pipeline you mentioned at
influence our pipeline you mentioned at the start when we came up with the name
the start when we came up with the name
the start when we came up with the name on us that that it was a high standard
on us that that it was a high standard
on us that that it was a high standard to hold yourself to and it’s
to hold yourself to and it’s
to hold yourself to and it’s aspirational II can’t be perfect but
aspirational II can’t be perfect but
aspirational II can’t be perfect but you’re working towards it and that’s a
you’re working towards it and that’s a
you’re working towards it and that’s a great you know benchmark for you and
great you know benchmark for you and
great you know benchmark for you and your team to go for but it’s part of
your team to go for but it’s part of
your team to go for but it’s part of what you’re doing to to try to encourage
what you’re doing to to try to encourage
what you’re doing to to try to encourage the general public your customers to be
the general public your customers to be
the general public your customers to be more honest um part of it is it’s the
more honest um part of it is it’s the
more honest um part of it is it’s the other ranges of what we’d love to
other ranges of what we’d love to
other ranges of what we’d love to achieve certainly it’s it’s to encourage
achieve certainly it’s it’s to encourage
achieve certainly it’s it’s to encourage our members our customers understand
our members our customers understand
our members our customers understand what up what is an honest lifestyle what
what up what is an honest lifestyle what
what up what is an honest lifestyle what does that mean that means living in a
does that mean that means living in a
does that mean that means living in a more pure wholesome natural sense it’s
more pure wholesome natural sense it’s
more pure wholesome natural sense it’s understanding how to embrace more the
understanding how to embrace more the
understanding how to embrace more the plant based technologies in a range of
plant based technologies in a range of
plant based technologies in a range of products how to how to live more simply
products how to how to live more simply
products how to how to live more simply and connected to the earth and your
and connected to the earth and your
and connected to the earth and your children and to really prioritize human
children and to really prioritize human
children and to really prioritize human health at the top of that pyramid it
health at the top of that pyramid it
health at the top of that pyramid it certainly is to drive awareness to our
certainly is to drive awareness to our
certainly is to drive awareness to our supply chain and ethnic groups of people
supply chain and ethnic groups of people
supply chain and ethnic groups of people who week how who and how we build our
who week how who and how we build our
who week how who and how we build our products I want that I want complete
products I want that I want complete
products I want that I want complete transparency we have it
transparency we have it
transparency we have it amongst every raw material where it’s
amongst every raw material where it’s
amongst every raw material where it’s coming from how it’s being made what its
coming from how it’s being made what its
coming from how it’s being made what its source and and and knowing that I think
source and and and knowing that I think
source and and and knowing that I think a lot of brands don’t know that and
a lot of brands don’t know that and
a lot of brands don’t know that and that’s concerning to me and that’s also
that’s concerning to me and that’s also
that’s concerning to me and that’s also i want other brands to to challenge
i want other brands to to challenge
i want other brands to to challenge themselves I want them to look at that
themselves I want them to look at that
themselves I want them to look at that their core products the core ingredients
their core products the core ingredients
their core products the core ingredients are using every single thing because at
are using every single thing because at
are using every single thing because at a parts per billion it matters at a
a parts per billion it matters at a
a parts per billion it matters at a parts per trillion it matters and as a
parts per trillion it matters and as a
parts per trillion it matters and as a company we’re doing everything we
company we’re doing everything we
company we’re doing everything we possibly can to safeguard the end-user
possibly can to safeguard the end-user
possibly can to safeguard the end-user that one day old and I would really
that one day old and I would really
that one day old and I would really encourage other brands to do the same
encourage other brands to do the same
encourage other brands to do the same it’s it’s not easy it takes time we’ve
it’s it’s not easy it takes time we’ve
it’s it’s not easy it takes time we’ve had to start from scratches of a bit
had to start from scratches of a bit
had to start from scratches of a bit easier but I would challenge the
easier but I would challenge the
easier but I would challenge the consumer marketplace and other grants or
consumer marketplace and other grants or
consumer marketplace and other grants or really do your best to think about your
really do your best to think about your
really do your best to think about your consumer you know it’s that whole triple
consumer you know it’s that whole triple
consumer you know it’s that whole triple bottom line you know people is number
bottom line you know people is number
bottom line you know people is number one planet is number two profit is
one planet is number two profit is
one planet is number two profit is number three and and if you could
number three and and if you could
number three and and if you could balance that and really prioritizing
balance that and really prioritizing
balance that and really prioritizing people I think we’d have a better world
people I think we’d have a better world
people I think we’d have a better world and reality for us all yeah I mean one
and reality for us all yeah I mean one
and reality for us all yeah I mean one of the things I love about what you’re
of the things I love about what you’re
of the things I love about what you’re doing is look at your Twitter feed kind
doing is look at your Twitter feed kind
doing is look at your Twitter feed kind of you know cyber stalking you before we
of you know cyber stalking you before we
of you know cyber stalking you before we got on the call and you had some great
got on the call and you had some great
got on the call and you had some great quotes one was like serve others with
quotes one was like serve others with
quotes one was like serve others with honesty and integrity and the rest
honesty and integrity and the rest
honesty and integrity and the rest ideally fall into place and kind of
ideally fall into place and kind of
ideally fall into place and kind of sharing quotes it again have nothing to
sharing quotes it again have nothing to
sharing quotes it again have nothing to do with what you’re selling but just
do with what you’re selling but just
do with what you’re selling but just trying to spread the word of honesty and
trying to spread the word of honesty and
trying to spread the word of honesty and and being a model company for people to
and being a model company for people to
and being a model company for people to look up to and say hey here’s a company
look up to and say hey here’s a company
look up to and say hey here’s a company whose was doing it right you know
whose was doing it right you know
whose was doing it right you know they’re your maybe you maybe be
they’re your maybe you maybe be
they’re your maybe you maybe be pioneering a whole lot of thing if
pioneering a whole lot of thing if
pioneering a whole lot of thing if you’re making a lot of mistakes along
you’re making a lot of mistakes along
you’re making a lot of mistakes along the way but this could be the model for
the way but this could be the model for
the way but this could be the model for a lot of businesses to follow and you
a lot of businesses to follow and you
a lot of businesses to follow and you guys are that role model for a lot of
guys are that role model for a lot of
guys are that role model for a lot of people
he joined again I came in sorry bout
he joined again I came in sorry bout sorry I’ll you bounce kit did you hear
sorry I’ll you bounce kit did you hear
sorry I’ll you bounce kit did you hear what I said yeah you were saying
what I said yeah you were saying
what I said yeah you were saying something of serving the world of
something of serving the world of
something of serving the world of honesty and having some quote I would
honesty and having some quote I would
honesty and having some quote I would love for you to repeat it if you come
love for you to repeat it if you come
love for you to repeat it if you come back I mean so as a quote that you put
back I mean so as a quote that you put
back I mean so as a quote that you put on your Twitter feed about about being
on your Twitter feed about about being
on your Twitter feed about about being honest and what I loved about it was
honest and what I loved about it was
honest and what I loved about it was that you you’re not just selling diapers
that you you’re not just selling diapers
that you you’re not just selling diapers you’re not just pumping out product and
you’re not just pumping out product and
you’re not just pumping out product and your Twitter feed you’re trying to
your Twitter feed you’re trying to
your Twitter feed you’re trying to spread the message of honesty and and I
spread the message of honesty and and I
spread the message of honesty and and I could see that being a model for people
could see that being a model for people
could see that being a model for people to want to follow and say hey here’s a
to want to follow and say hey here’s a
to want to follow and say hey here’s a company who’s doing it right who’s
company who’s doing it right who’s
company who’s doing it right who’s leading the way who we can look up to
leading the way who we can look up to
leading the way who we can look up to and you may not have it perfect yet I
and you may not have it perfect yet I
and you may not have it perfect yet I mean there’s no guidebook for you to
mean there’s no guidebook for you to
mean there’s no guidebook for you to follow your make it up as you go but
follow your make it up as you go but
follow your make it up as you go but you’re setting a lot of rules and trends
you’re setting a lot of rules and trends
you’re setting a lot of rules and trends that other companies can follow and
that other companies can follow and
that other companies can follow and model to create a more on this world
model to create a more on this world
model to create a more on this world well I really appreciate that come the
well I really appreciate that come the
well I really appreciate that come the compliment and and and comment I’m
compliment and and and comment I’m
compliment and and and comment I’m humbled by that I my greatest core
humbled by that I my greatest core
humbled by that I my greatest core passion is to educate and empower and
passion is to educate and empower and
passion is to educate and empower and inspire change right now we’re choosing
inspire change right now we’re choosing
inspire change right now we’re choosing to build product and and build high
to build product and and build high
to build product and and build high quality safer product it could be in our
quality safer product it could be in our
quality safer product it could be in our core mission we don’t talk about product
core mission we don’t talk about product
core mission we don’t talk about product we talk about what’s the change in the
we talk about what’s the change in the
we talk about what’s the change in the world we want to see and how do we
world we want to see and how do we
world we want to see and how do we accomplish that and i haven’t of the
accomplish that and i haven’t of the
accomplish that and i haven’t of the happily worked with patagonian way back
happily worked with patagonian way back
happily worked with patagonian way back when and that’s what they did and i was
when and that’s what they did and i was
when and that’s what they did and i was i was so impressed with that like
i was so impressed with that like
i was so impressed with that like they’re not there to talk about hey
they’re not there to talk about hey
they’re not there to talk about hey we’re making great outdoor gear they
we’re making great outdoor gear they
we’re making great outdoor gear they talk about what’s the impact in the
talk about what’s the impact in the
talk about what’s the impact in the world we want to have and how do we get
world we want to have and how do we get
world we want to have and how do we get there and i love that that that Creed in
there and i love that that that Creed in
there and i love that that that Creed in that mantra and that’s what we try to
that mantra and that’s what we try to
that mantra and that’s what we try to live here every day we’re here to
live here every day we’re here to
live here every day we’re here to educate and we’re here to transforms
educate and we’re here to transforms
educate and we’re here to transforms people’s how they engage with their
people’s how they engage with their
people’s how they engage with their legislators how they communicate and
legislators how they communicate and
legislators how they communicate and raise their children how they connect
raise their children how they connect
raise their children how they connect with family how they tend to the earth I
with family how they tend to the earth I
with family how they tend to the earth I so they’re all these different ranges of
so they’re all these different ranges of
so they’re all these different ranges of a lifestyle that you go through and and
a lifestyle that you go through and and
a lifestyle that you go through and and i think you know we all do our part to
i think you know we all do our part to
i think you know we all do our part to share and that knowledge and excite
share and that knowledge and excite
share and that knowledge and excite people to do the same have you had any
people to do the same have you had any
people to do the same have you had any difficult choices you know opportunities
difficult choices you know opportunities
difficult choices you know opportunities that come up that either work with
that come up that either work with
that come up that either work with people or bring on this investor or
people or bring on this investor or
people or bring on this investor or launch this product but then it
launch this product but then it
launch this product but then it conflicted with honest and you like you
conflicted with honest and you like you
conflicted with honest and you like you know what we can’t do this as a brand
know what we can’t do this as a brand
know what we can’t do this as a brand even though it looks like a great
even though it looks like a great
even though it looks like a great opportunity on paper we have to pass
opportunity on paper we have to pass
opportunity on paper we have to pass because it’s not who we are yeah there
because it’s not who we are yeah there
because it’s not who we are yeah there have been some of those for sure and at
have been some of those for sure and at
have been some of those for sure and at the end of the day you have to you’ve
the end of the day you have to you’ve
the end of the day you have to you’ve got to align yourself with what you
got to align yourself with what you
got to align yourself with what you believe is right and I what I love about
believe is right and I what I love about
believe is right and I what I love about us and certainly our port team and then
us and certainly our port team and then
us and certainly our port team and then our larger team in general is with
our larger team in general is with
our larger team in general is with really we act from our heart and if it
really we act from our heart and if it
really we act from our heart and if it doesn’t feel right we’re not going to go
doesn’t feel right we’re not going to go
doesn’t feel right we’re not going to go there or we’re not going to do that and
there or we’re not going to do that and
there or we’re not going to do that and or one particular instance which I
or one particular instance which I
or one particular instance which I thought was a big learning experience
thought was a big learning experience
thought was a big learning experience for me and and I’m and I’m trying to
for me and and I’m and I’m trying to
for me and and I’m and I’m trying to educate around it is the first the
educate around it is the first the
educate around it is the first the company first started with a wife a baby
company first started with a wife a baby
company first started with a wife a baby wipe product or what we call them honest
wipe product or what we call them honest
wipe product or what we call them honest wipes because I feel like there are tons
wipes because I feel like there are tons
wipes because I feel like there are tons of wipes the market that car dashboard
of wipes the market that car dashboard
of wipes the market that car dashboard wipes and finger wipes like you just
wipes and finger wipes like you just
wipes and finger wipes like you just need one wipe and these honest wipes
need one wipe and these honest wipes
need one wipe and these honest wipes just happen to come out too thin and so
just happen to come out too thin and so
just happen to come out too thin and so we went to the drawing board and I went
we went to the drawing board and I went
we went to the drawing board and I went around the domestic landscape of
around the domestic landscape of
around the domestic landscape of manufacturers and then up to Canada I
manufacturers and then up to Canada I
manufacturers and then up to Canada I could no one would build to my spec I
could no one would build to my spec I
could no one would build to my spec I really set the bar incredibly high no
really set the bar incredibly high no
really set the bar incredibly high no one would build the my spec and so I had
one would build the my spec and so I had
one would build the my spec and so I had to go internationally and i found a
to go internationally and i found a
to go internationally and i found a manufacturing group and partner that was
manufacturing group and partner that was
manufacturing group and partner that was really able to hit our demands that hit
really able to hit our demands that hit
really able to hit our demands that hit our wallet water quality demands our
our wallet water quality demands our
our wallet water quality demands our sourcing demands I mean I want a medical
sourcing demands I mean I want a medical
sourcing demands I mean I want a medical grade cloth not garmin grade i wanted a
grade cloth not garmin grade i wanted a
grade cloth not garmin grade i wanted a filtration system on the water because
filtration system on the water because
filtration system on the water because that’s the the majority of the lotion
that’s the the majority of the lotion
that’s the the majority of the lotion load in a wife i wanted that is so high
load in a wife i wanted that is so high
load in a wife i wanted that is so high and I had all these demands and no one
and I had all these demands and no one
and I had all these demands and no one can beat except this one group and they
can beat except this one group and they
can beat except this one group and they happened to be in China just outside of
happened to be in China just outside of
happened to be in China just outside of Shanghai and I I from a second from my
Shanghai and I I from a second from my
Shanghai and I I from a second from my core inner inner in herself was like I
core inner inner in herself was like I
core inner inner in herself was like I don’t know enough about China and seems
don’t know enough about China and seems
don’t know enough about China and seems really far away and shipping lanes and
really far away and shipping lanes and
really far away and shipping lanes and carbon footprints and qualities uh
carbon footprints and qualities uh
carbon footprints and qualities uh stories about bad quality I just don’t
stories about bad quality I just don’t
stories about bad quality I just don’t want to go there and I hide what I
want to go there and I hide what I
want to go there and I hide what I physically went there and learned and
physically went there and learned and
physically went there and learned and educated myself because I I needed that
educated myself because I I needed that
educated myself because I I needed that and the business needed that and I
and the business needed that and I
and the business needed that and I learned a lot and you’ve got first
learned a lot and you’ve got first
learned a lot and you’ve got first second and third class
second and third class
second and third class tears of manufacturing around the globe
tears of manufacturing around the globe
tears of manufacturing around the globe and that happens to be here in the
and that happens to be here in the
and that happens to be here in the backyard of California and or around the
backyard of California and or around the
backyard of California and or around the world in Asia and I learned a lot and
world in Asia and I learned a lot and
world in Asia and I learned a lot and what I what I was most impressed by was
what I what I was most impressed by was
what I what I was most impressed by was if you tell get and we have a great blog
if you tell get and we have a great blog
if you tell get and we have a great blog post about it and on our blog if you
post about it and on our blog if you
post about it and on our blog if you google that and I think you you you
google that and I think you you you
google that and I think you you you learn that what your preconceived
learn that what your preconceived
learn that what your preconceived notions aren’t always what what you
notions aren’t always what what you
notions aren’t always what what you believe they couldn’t should be so as an
believe they couldn’t should be so as an
believe they couldn’t should be so as an adult you can learn and it again as our
adult you can learn and it again as our
adult you can learn and it again as our job as a company is to educate people
job as a company is to educate people
job as a company is to educate people around the globe and around the world
around the globe and around the world
around the globe and around the world about different ranges of business
about different ranges of business
about different ranges of business choices and that was one that we made
choices and that was one that we made
choices and that was one that we made and I’m proud of it because we’ve got a
and I’m proud of it because we’ve got a
and I’m proud of it because we’ve got a great manufacturing partner that hits
great manufacturing partner that hits
great manufacturing partner that hits standards above and beyond everyone that
standards above and beyond everyone that
standards above and beyond everyone that I’ve ever seen domestically and and
I’ve ever seen domestically and and
I’ve ever seen domestically and and that’s been it’s been exciting to go
that’s been it’s been exciting to go
that’s been it’s been exciting to go through that that life cycle yeah I mean
through that that life cycle yeah I mean
through that that life cycle yeah I mean that question came up to and part of
that question came up to and part of
that question came up to and part of from what you tweeted about CBS and CBS
from what you tweeted about CBS and CBS
from what you tweeted about CBS and CBS recently changed name CVS health and now
recently changed name CVS health and now
recently changed name CVS health and now they’re all about how amazing and
they’re all about how amazing and
they’re all about how amazing and they’re getting rid of all of their
they’re getting rid of all of their
they’re getting rid of all of their cigarettes because that’s not help and
cigarettes because that’s not help and
cigarettes because that’s not help and that that’s a two billion dollar hit
that that’s a two billion dollar hit
that that’s a two billion dollar hit right I mean you should talk abut we
right I mean you should talk abut we
right I mean you should talk abut we should give that a noun called the CVS
should give that a noun called the CVS
should give that a noun called the CVS effect because that that’s a two billion
effect because that that’s a two billion
effect because that that’s a two billion dollar decision that is so impressive
dollar decision that is so impressive
dollar decision that is so impressive and business should really look at them
and business should really look at them
and business should really look at them say what is best for again prioritize
say what is best for again prioritize
say what is best for again prioritize human health people first and at the end
human health people first and at the end
human health people first and at the end of the environment where you prioritize
of the environment where you prioritize
of the environment where you prioritize people yeah I love it we’re just getting
people yeah I love it we’re just getting
people yeah I love it we’re just getting a somebody writing in from Brazil Raziel
a somebody writing in from Brazil Raziel
a somebody writing in from Brazil Raziel says I haven’t had any luck shrine the
says I haven’t had any luck shrine the
says I haven’t had any luck shrine the honest products yet but I’m a huge fan
honest products yet but I’m a huge fan
honest products yet but I’m a huge fan of the company but learning so much for
of the company but learning so much for
of the company but learning so much for them for your blog and so thank you so
them for your blog and so thank you so
them for your blog and so thank you so just uh Brasel coming in being a fan
just uh Brasel coming in being a fan
just uh Brasel coming in being a fan when you going to brazil on a single
when you going to brazil on a single
when you going to brazil on a single ticket for 0 l-r coming soon no an
ticket for 0 l-r coming soon no an
ticket for 0 l-r coming soon no an international expansion is always a
international expansion is always a
international expansion is always a great opportunity i mean everything is
great opportunity i mean everything is
great opportunity i mean everything is prioritized
prioritized
prioritized prioritization and sequencing so we’re
prioritization and sequencing so we’re
prioritization and sequencing so we’re looking at a lot of great opportunities
looking at a lot of great opportunities
looking at a lot of great opportunities we’re excited about many of them and the
we’re excited about many of them and the
we’re excited about many of them and the business continues to do well we’re
business continues to do well we’re
business continues to do well we’re really humbled by that is their
really humbled by that is their
really humbled by that is their simplicity and having one word I mean
simplicity and having one word I mean
simplicity and having one word I mean you look at you look at any company and
you look at you look at any company and
you look at you look at any company and they have noble intentions we look at
they have noble intentions we look at
they have noble intentions we look at their values they all have values but
their values they all have values but
their values they all have values but nobody can remember what they are
nobody can remember what they are
nobody can remember what they are because they have you know 15 core
because they have you know 15 core
because they have you know 15 core values and probably the CEO could name
values and probably the CEO could name
values and probably the CEO could name them off and here you are like one main
them off and here you are like one main
them off and here you are like one main thing that just make it easier to try to
thing that just make it easier to try to
thing that just make it easier to try to live your mission yeah I think I think
live your mission yeah I think I think
live your mission yeah I think I think people the word honest is is really
people the word honest is is really
people the word honest is is really comforting and it’s in it it’s really
comforting and it’s in it it’s really
comforting and it’s in it it’s really satisfying to hear and and people get it
satisfying to hear and and people get it
satisfying to hear and and people get it immediately and so when you have that
immediately and so when you have that
immediately and so when you have that level of a when you can connect deep on
level of a when you can connect deep on
level of a when you can connect deep on that psychological level I think people
that psychological level I think people
that psychological level I think people really are satisfied and feel comforted
really are satisfied and feel comforted
really are satisfied and feel comforted by that and that’s a it’s a it’s an
by that and that’s a it’s a it’s an
by that and that’s a it’s a it’s an honor to hold that word and it’s a it’s
honor to hold that word and it’s a it’s
honor to hold that word and it’s a it’s a it’s a privilege and it’s a duty right
a it’s a privilege and it’s a duty right
a it’s a privilege and it’s a duty right it it holds you to a standard and and it
it it holds you to a standard and and it
it it holds you to a standard and and it drives us forward every single day have
drives us forward every single day have
drives us forward every single day have you collaborated with any any other
you collaborated with any any other
you collaborated with any any other entrepreneurs or artists or musicians or
entrepreneurs or artists or musicians or
entrepreneurs or artists or musicians or other people who just want to spread the
other people who just want to spread the
other people who just want to spread the message of honesty and and since you
message of honesty and and since you
message of honesty and and since you guys both believe in the same thing
guys both believe in the same thing
guys both believe in the same thing there’s opportunities to work together I
there’s opportunities to work together I
there’s opportunities to work together I mean we’re just starting to look at some
mean we’re just starting to look at some
mean we’re just starting to look at some depths of collaborations out we’ve done
depths of collaborations out we’ve done
depths of collaborations out we’ve done some brand collaborations on the product
some brand collaborations on the product
some brand collaborations on the product side which were really satisfying but
side which were really satisfying but
side which were really satisfying but nothing that you’re mentioning I would
nothing that you’re mentioning I would
nothing that you’re mentioning I would love to do what we’re really doing now
love to do what we’re really doing now
love to do what we’re really doing now is we’re really building out our social
is we’re really building out our social
is we’re really building out our social goodness arm we’re to our core and built
goodness arm we’re to our core and built
goodness arm we’re to our core and built into the DNA of this company outside of
into the DNA of this company outside of
into the DNA of this company outside of you know what’s the change we want to
you know what’s the change we want to
you know what’s the change we want to see it’s it’s our responsibility to
see it’s it’s our responsibility to
see it’s it’s our responsibility to really provide an offer and and support
really provide an offer and and support
really provide an offer and and support communities and families in need and
communities and families in need and
communities and families in need and that’s what we’ve identified and so I
that’s what we’ve identified and so I
that’s what we’ve identified and so I you will see us really flexing our
you will see us really flexing our
you will see us really flexing our muscle and our and our belief system
muscle and our and our belief system
muscle and our and our belief system there
there
there because we’d use a lot right now some of
because we’d use a lot right now some of
because we’d use a lot right now some of it those broadcasts and much of it
it those broadcasts and much of it
it those broadcasts and much of it doesn’t and I really want to build
doesn’t and I really want to build
doesn’t and I really want to build programs and messy messaging campaigns
programs and messy messaging campaigns
programs and messy messaging campaigns and stuff that Jose that social
and stuff that Jose that social
and stuff that Jose that social philanthropy built into business much am
philanthropy built into business much am
philanthropy built into business much am Thompson does it well we know Blake very
Thompson does it well we know Blake very
Thompson does it well we know Blake very well and some other brands have done it
well and some other brands have done it
well and some other brands have done it very well yeah I think honest is not as
very well yeah I think honest is not as
very well yeah I think honest is not as known for that but it is like it is
known for that but it is like it is
known for that but it is like it is everything we do over here every day
everything we do over here every day
everything we do over here every day yeah I mean if there’s an artist who’s
yeah I mean if there’s an artist who’s
yeah I mean if there’s an artist who’s trying to promote honesty maybe yeah
trying to promote honesty maybe yeah
trying to promote honesty maybe yeah design part of a package for you or
design part of a package for you or
design part of a package for you or limited your reason just a social media
limited your reason just a social media
limited your reason just a social media post um anyone who wants a design
post um anyone who wants a design
post um anyone who wants a design diapers you know we’ve got this great
diapers you know we’ve got this great
diapers you know we’ve got this great great platform of designer diapers yeah
great platform of designer diapers yeah
great platform of designer diapers yeah I think it’s a great idea regret it love
I think it’s a great idea regret it love
I think it’s a great idea regret it love it again in a question feeling and
it again in a question feeling and
it again in a question feeling and voting in oh just saying I was at the
voting in oh just saying I was at the
voting in oh just saying I was at the AMA honest office a few weeks ago I love
AMA honest office a few weeks ago I love
AMA honest office a few weeks ago I love honest you got some good fans here yeah
honest you got some good fans here yeah
honest you got some good fans here yeah what is the honest mantra coming out
what is the honest mantra coming out
what is the honest mantra coming out when’s the next book by Christopher the
when’s the next book by Christopher the
when’s the next book by Christopher the honest mantra hitting the bookshelves ah
honest mantra hitting the bookshelves ah
honest mantra hitting the bookshelves ah it’s a great question I am uh I’m
it’s a great question I am uh I’m
it’s a great question I am uh I’m entertaining right now we build a team
entertaining right now we build a team
entertaining right now we build a team and you know we’re only 32 months old
and you know we’re only 32 months old
and you know we’re only 32 months old we’re you know we’re infant and as a
we’re you know we’re infant and as a
we’re you know we’re infant and as a lesson company so we’re really just
lesson company so we’re really just
lesson company so we’re really just getting a feet under US and um it this
getting a feet under US and um it this
getting a feet under US and um it this has been a true labor of love I’ve three
has been a true labor of love I’ve three
has been a true labor of love I’ve three babies and this has definitely been a
babies and this has definitely been a
babies and this has definitely been a fourth and a fifth so I it’s been a lot
fourth and a fifth so I it’s been a lot
fourth and a fifth so I it’s been a lot of work one day soon I hope yeah I think
of work one day soon I hope yeah I think
of work one day soon I hope yeah I think it’s a great idea i mean honestly i may
it’s a great idea i mean honestly i may
it’s a great idea i mean honestly i may be gushing but i love what you stand for
be gushing but i love what you stand for
be gushing but i love what you stand for i wish more businesses what adopted and
i wish more businesses what adopted and
i wish more businesses what adopted and you know you getting your message out
you know you getting your message out
you know you getting your message out there and leading by example but also
there and leading by example but also
there and leading by example but also being out there i know you’re doing a
being out there i know you’re doing a
being out there i know you’re doing a lot of speaking and they’re going on
lot of speaking and they’re going on
lot of speaking and they’re going on traveling and just promoting that
traveling and just promoting that
traveling and just promoting that concept there’s a lot of people it
concept there’s a lot of people it
concept there’s a lot of people it hasn’t even hit their radar but you you
hasn’t even hit their radar but you you
hasn’t even hit their radar but you you noticed that you got frustrated and you
noticed that you got frustrated and you
noticed that you got frustrated and you took action a lot of people are they may
took action a lot of people are they may
took action a lot of people are they may be frustrate but they don’t know what to
be frustrate but they don’t know what to
be frustrate but they don’t know what to do and you’re giving them a model for
do and you’re giving them a model for
do and you’re giving them a model for hey here’s the type of business that you
hey here’s the type of business that you
hey here’s the type of business that you can that you can start and make it be a
can that you can start and make it be a
can that you can start and make it be a positive force for good in the world so
positive force for good in the world so
positive force for good in the world so i love it man i’m gushing but i love i
i love it man i’m gushing but i love i
i love it man i’m gushing but i love i love you’re all about awesome I
love you’re all about awesome I
love you’re all about awesome I appreciate that oh um you know I want to
appreciate that oh um you know I want to
appreciate that oh um you know I want to be respected
be respected
be respected I know I said we’d be done in half now
I know I said we’d be done in half now
I know I said we’d be done in half now we’re kind of little over so I’m gonna
we’re kind of little over so I’m gonna
we’re kind of little over so I’m gonna be honest in my precinct well I am in ya
be honest in my precinct well I am in ya
be honest in my precinct well I am in ya got I’m always willing to do more than
got I’m always willing to do more than
got I’m always willing to do more than these and and and if you guys have
these and and and if you guys have
these and and and if you guys have questions throughout the on Google
questions throughout the on Google
questions throughout the on Google Hangouts we can ask questions in that I
Hangouts we can ask questions in that I
Hangouts we can ask questions in that I think there’s the chat feed there as
think there’s the chat feed there as
think there’s the chat feed there as well but it’s always a pleasure to talk
well but it’s always a pleasure to talk
well but it’s always a pleasure to talk about the business talk about what we
about the business talk about what we
about the business talk about what we stand a believe because when you’re dead
stand a believe because when you’re dead
stand a believe because when you’re dead down and day-to-day execution and
down and day-to-day execution and
down and day-to-day execution and building a team it’s nice to come up and
building a team it’s nice to come up and
building a team it’s nice to come up and really you know at the treetop level
really you know at the treetop level
really you know at the treetop level really see the forest and and see how
really see the forest and and see how
really see the forest and and see how it’s grown and maturing and i gotta say
it’s grown and maturing and i gotta say
it’s grown and maturing and i gotta say if this is it’s really a source of pride
if this is it’s really a source of pride
if this is it’s really a source of pride and and and i think i feel very humbled
and and and i think i feel very humbled
and and and i think i feel very humbled and honored to really be be part of the
and honored to really be be part of the
and honored to really be be part of the group and the team and and I feel like
group and the team and and I feel like
group and the team and and I feel like truly this is a life’s work moment and
truly this is a life’s work moment and
truly this is a life’s work moment and that I hope continued eight can continue
that I hope continued eight can continue
that I hope continued eight can continue 84 continue for generations and
84 continue for generations and
84 continue for generations and generations so yeah yeah i mean honestly
generations so yeah yeah i mean honestly
generations so yeah yeah i mean honestly I think you should be really proud of
I think you should be really proud of
I think you should be really proud of what you’re doing you’re having a huge
what you’re doing you’re having a huge
what you’re doing you’re having a huge impact and they were just getting
impact and they were just getting
impact and they were just getting started but but it’s a you’re gonna have
started but but it’s a you’re gonna have
started but but it’s a you’re gonna have a big impact and and I’m happy to have
a big impact and and I’m happy to have
a big impact and and I’m happy to have some you know small little role and
some you know small little role and
some you know small little role and getting your messages so oh it makes it
getting your messages so oh it makes it
getting your messages so oh it makes it it’s uh you know there’s more question
it’s uh you know there’s more question
it’s uh you know there’s more question that will be coming in maybe I’ll
that will be coming in maybe I’ll
that will be coming in maybe I’ll collect them and if there’s enough
collect them and if there’s enough
collect them and if there’s enough coming in we can set up another time
coming in we can set up another time
coming in we can set up another time answer people’s questions and wait all
answer people’s questions and wait all
answer people’s questions and wait all up that’d be fantastic that’d be great
up that’d be fantastic that’d be great
up that’d be fantastic that’d be great alright well I appreciate the time we’ll
alright well I appreciate the time we’ll
alright well I appreciate the time we’ll let you get back to your busy schedule
let you get back to your busy schedule
let you get back to your busy schedule thank you people want to learn more
thank you people want to learn more
thank you people want to learn more about you what’s the best thing just go
about you what’s the best thing just go
about you what’s the best thing just go to an asst comm good honest com maybe if
to an asst comm good honest com maybe if
to an asst comm good honest com maybe if upper navigation you click over to the
upper navigation you click over to the
upper navigation you click over to the blog you’ll see a lot of great posts and
blog you’ll see a lot of great posts and
blog you’ll see a lot of great posts and educational pieces as well as just great
educational pieces as well as just great
educational pieces as well as just great lifestyle pieces everything from food to
lifestyle pieces everything from food to
lifestyle pieces everything from food to lifestyle DIY the product portfolio is
lifestyle DIY the product portfolio is
lifestyle DIY the product portfolio is growing quite rapidly I think we’re up
growing quite rapidly I think we’re up
growing quite rapidly I think we’re up to almost 90 products and and growing
to almost 90 products and and growing
to almost 90 products and and growing every month so you know keep in tune
every month so you know keep in tune
every month so you know keep in tune there you can follow me on twitter
there you can follow me on twitter
there you can follow me on twitter christopher underscore gab and and
christopher underscore gab and and
christopher underscore gab and and thanks everyone for supporting us it’s a
thanks everyone for supporting us it’s a
thanks everyone for supporting us it’s a true honor and I I really appreciate it
true honor and I I really appreciate it
true honor and I I really appreciate it awesome to end on one last comment that
awesome to end on one last comment that
awesome to end on one last comment that came in so I want to know when Chris was
came in so I want to know when Chris was
came in so I want to know when Chris was writing his book had the chance to read
writing his book had the chance to read
writing his book had the chance to read healthy child healthy world would love
healthy child healthy world would love
healthy child healthy world would love to read one more book from him so you
to read one more book from him so you
to read one more book from him so you put an odd see people want to hear your
put an odd see people want to hear your
put an odd see people want to hear your message are more more here comes thanks
message are more more here comes thanks
message are more more here comes thanks Christopher Frank and I appreciate it
Christopher Frank and I appreciate it
Christopher Frank and I appreciate it cheers Oliver
”
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